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41

Five Key Principles of Corporate Performance Management
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Five Key Principles of Corporate Performance Management

Автор: Bob Paladino

In Five Key Principles of Corporate Performance Management, Bob Paladino shares his decades of experience to provide proven, real-world implementation insights from globally recognized and award-winning organizations. You’ll discover what today’s Fortune 100 companies are doing right, and how to implement their enterprise techniques and strategies within your own organization to maximize success.

Цена: 4142.42 руб.
ISBN: 9780470112410

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Fixed Income Analysis
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Fixed Income Analysis

Автор: Wendy Pirie L

The essential guide to fixed income portfolio management, from the experts at CFA Fixed Income Analysis is a new edition of Frank Fabozzi's Fixed Income Analysis, Second Edition that provides authoritative and up-to-date coverage of how investment professionals analyze and manage fixed income portfolios. With detailed information from CFA Institute, this guide contains comprehensive, example-driven presentations of all essential topics in the field to provide value for self-study, general reference, and classroom use. Readers are first introduced to the fundamental concepts of fixed income before continuing on to analysis of risk, asset-backed securities, term structure analysis, and a general framework for valuation that assumes no prior relevant background. The final section of the book consists of three readings that build the knowledge and skills needed to effectively manage fixed income portfolios, giving readers a real-world understanding of how the concepts discussed are practically applied in client-based scenarios. Part of the CFA Institute Investment series, this book provides a thorough exploration of fixed income analysis, clearly presented by experts in the field. Readers gain critical knowledge of underlying concepts, and gain the skills they need to translate theory into practice. Understand fixed income securities, markets, and valuation Master risk analysis and general valuation of fixed income securities Learn how fixed income securities are backed by pools of assets Explore the relationships between bond yields of different maturities Investment analysts, portfolio managers, individual and institutional investors and their advisors, and anyone with an interest in fixed income markets will appreciate this access to the best in professional quality information. For a deeper understanding of fixed income portfolio management practices, Fixed Income Analysis is a complete, essential resource.

Цена: 9205.37 руб.
ISBN: 9781119029793

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Fixed Income Securities. Tools for Today s Markets
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Fixed Income Securities. Tools for Today's Markets

Автор: Bruce Tuckman

Praise for Fixed Income Securities, Second Edition «What distinguishes this book from many others on the subject is that Tuckman has skillfully combined intuitive rationale with mathematical analysis to give readers a clear and deep understanding of the market. Tuckman has written a comprehensive reference book that should be found on the desks of both seasoned practitioners and novices alike.» Gerald Lucas, Senior Government Strategist, Director, Global Securities Research, Merrill Lynch «This outstanding book offers a well-written and clear tutorial for many of the cutting-edge analytical techniques and models used in practice. Combines a wealth of institutional knowledge, practical tools, and realistic examples, while giving a clear understanding of the underlying theory.» Francis Longstaff, Professor of Finance, The Anderson School at UCLA «An excellent reference for anyone intending to bridge the gap between financial mathematics theory and the practice of financial markets.» Marek Musiela, BNP Paribas «This is an extremely readable book with a balance between technical detail and practical application. Unlike other books in the area, thorough and tightly knit chapters reflect Tuckman s unique background as a well-respected academic and market participant.» Tony D. Kao, Managing Director, Global Fixed Income GM Asset Management

Цена: 7364.3 руб.
ISBN: 9780471356158

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Flash CS3 For Dummies
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Flash CS3 For Dummies

Автор: Ellen Finkelstein

Pack pizzazz into your Web sites with Flash! Start with simple animation, or create whole pages in Flash The newest version of Flash offers all sorts of cool options for designing Web sites that stand out from the crowd, and this handy guide makes it easy. Enhance your site with animated graphics, boxes, or buttons; morph shapes; create text with exotically changing colors; add sound or video; and watch visitors flock to your site!

Цена: 2760.69 руб.
ISBN: 9780470178805

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Flash Professional CS5 Digital Classroom
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Flash Professional CS5 Digital Classroom

Автор: Fred Gerantabee

Learn Flash in a flash with this full-color book and video training package! Adobe Flash is used by designers, game programmers, and hobbyists to create interactive Web sites, digital experiences, and mobile content. The latest release of Flash promises exciting new capabilities and this book-and-video training package makes learning the new features of Flash less intimidating. Fifteen self-paced lessons encourage you to discover essential skills and explore new aspects of Flash. The tutorials featured in the videos are each approximately five minutes long and supplement the concepts and topics covered in the lessons. Features full-color, step-by-step tutorials that complement the topics covered in each lesson Demonstrates the basics of using the newest release of Flash, such as using layers and instances to build animation sequences Covers intermediate and advanced capabilities, such as using ActionScript to create interactive Web page components Jam-packed with information, this book takes you from Flash basics through intermediate-level topics and helps you find the information you need in both print and video. Note: DVD and other supplementary materials are not included as part of eBook file. These materials are available for download upon purchase.

Цена: 4601.77 руб.
ISBN: 9780470451304

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Flexible Supercapacitors
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Flexible Supercapacitors

Автор: Группа авторов

Цена: 19732.89 руб.
ISBN: 9781119506171

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FlowingData.com Data Visualization Set
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FlowingData.com Data Visualization Set

Автор: Nathan Yau

Visualize This is a guide on how to visualize and tell stories with data, providing practical design tips complemented with step-by-step tutorials. It begins with a description of the huge growth of data and visualization in industry, news, and gov't and opportunities for those who tell stories with data. Logically it moves on to actual stories in data-statistical ones with trends and human stories. the technical part comes up quickly with how to gather, parse and format data with Python, R, Excel, Google docs, etc and details tools to visualize data-native graphics for the Web like ActionScript, Flash libraries, PHP, JavaScript, CSS, HTML. Every chapter provides an example as well. Patterns over time and kinds of data charts are followed by proportions, chart types and examples. Next, examples and descriptions of outliers and how to show them, different kinds of maps, how to guide your readers and explain the data «in the visualization». The book ends with a value-add appendix on graphical perception. Data Points focuses on the approach to visualization and data. Visualization is a medium that can be used as a tool, art, a way to tell stories, etc., Data Points guides readers through making data approachable through visualization techniques and best practices. The focus is on designing with a purpose in mind. Data Points discusses why recipes (from the rules) work and expands on how readers can make their own recipes. The book is example-driven, featuring work from people in areas of art, design, business, statistics, computer science, cartography, and online media, as well as many of the author's own illustrations. The major sections of the book cover: Visualization as Medium – In the same way not all movies are documentaries, not all visualization is about optimal visual perception. Data Representation – There are rules across all visualization applications, such as the use of appropriate shapes to accurately represent values. Design with Purpose – Rules can be broken though. It all depends on who and what you're designing for. Data Points digs deep into the foundations of data visualization: Understanding Data and Visualization Representing Data Exploring Data Visually Designing for an Audience Visualizing with Clarity Putting Everything Into Practice with Tools and Resources

Цена: 6627.87 руб.
ISBN: 9781118906781

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Foam Engineering. Fundamentals and Applications
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Foam Engineering. Fundamentals and Applications

Автор: Paul Stevenson

Containing contributions from leading academic and industrial researchers, this book provides a much needed update of foam science research. The first section of the book presents an accessible summary of the theory and fundamentals of foams. This includes chapters on morphology, drainage, Ostwald ripening, coalescence, rheology, and pneumatic foams. The second section demonstrates how this theory is used in a wide range of industrial applications, including foam fractionation, froth flotation and foam mitigation. It includes chapters on suprafroths, flotation of oil sands, foams in enhancing petroleum recovery, Gas-liquid Mass Transfer in foam, foams in glass manufacturing, fire-fighting foam technology and consumer product foams. Key features: Foam fractionation is an exciting and emerging technology, starting to gain significant attention Discusses a vital topic for many industries, especially mineral processing, petroleum engineering, bioengineering, consumer products and food sector Links foam science theory to industrial applications, making it accessible to an engineering science audience Summarizes the latest developments in this rapidly progressing area of research Contains contributions from leading international researchers from academia and industry

Цена: 3087.48 руб.
ISBN: 9781119954637

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Food Forensics and Toxicology
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Food Forensics and Toxicology

Автор: Titus A. M. Msagati

A comprehensive guide, offering a toxicological approach to food forensics, that reviews the legal, economic, and biological issues of food fraud Food Forensics and Toxicology offers an introduction and examination of forensics as applied to food and foodstuffs. The author puts the focus on food adulteration and food fraud investigation. The text combines the legal/economic issues of food fraud with the biological and health impacts of consuming adulterated food. Comprehensive in scope, the book covers a wide-range of topics including food adulteration/fraud, food «fingerprinting» and traceability, food toxicants in the body, and the accidental or deliberate introduction of toxicants into food products. In addition, the author includes information on the myriad types of toxicants from a range of food sources and explores the measures used to identify and quantify their toxicity. This book is designed to be a valuable reference source for laboratories, food companies, regulatory bodies, and researchers who are dealing with food adulteration, food fraud, foodborne illness, micro-organisms, and related topics. Food Forensics and Toxicology is the must-have guide that: Takes a comprehensive toxicological approach to food forensics Combines the legal/economic issue of food fraud with the biological/health impacts of consuming adulterated food in one volume Discusses a wide range of toxicants (from foods based on plants, animals, aquatic and other sources) Provides an analytical approach that details a number of approaches and the optimum means of measuring toxicity in foodstuffs Food Forensics and Toxicology gives professionals in the field a comprehensive resource that joins information on the legal/economic issues of food fraud with the biological and health implications of adulterated food.

Цена: 19472.46 руб.
ISBN: 9781119101390

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Food Industry R&D
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Food Industry R&D

Автор: Helmut Traitler

Research and development represents a vast spread of topics and can be an arena for controversy. In academia, such controversy may stem from conflicting interpretations of data and subsequent conclusions, the question of who was first to discover a particular finding and whether or not the said finding is of any value to the scientific community. R&D in corporate environments is mostly defined and driven by costs and clearly identified, consumer-focused targets. There is, however, common ground between these two approaches as both strive to maximize knowledge, though for different reasons and in differnt ways. The equipment and scientific rigor may be similar or identical, however their usage, approach and interpretation are different. This book discusses the history and background of today's food industry R&D as seen by consumers, academia and the industry itself, with several chapters dedicated to new and disruptive approaches. A must-read for all professionals in the packaged goods industry as well as students who aspire to contribute to this new industry, forcefully driven by R&D.

Цена: 9031.91 руб.
ISBN: 9781119089407

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Forces for Good. The Six Practices of High-Impact Nonprofits
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Forces for Good. The Six Practices of High-Impact Nonprofits

Автор: Leslie Crutchfield R

An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.

Цена: 2757.01 руб.
ISBN: 9781118224571

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Foreign Exchange Option Pricing. A Practitioner s Guide
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Foreign Exchange Option Pricing. A Practitioner's Guide

Автор: Iain Clark J

This book covers foreign exchange options from the point of view of the finance practitioner. It contains everything a quant or trader working in a bank or hedge fund would need to know about the mathematics of foreign exchange—not just the theoretical mathematics covered in other books but also comprehensive coverage of implementation, pricing and calibration. With content developed with input from traders and with examples using real-world data, this book introduces many of the more commonly requested products from FX options trading desks, together with the models that capture the risk characteristics necessary to price these products accurately. Crucially, this book describes the numerical methods required for calibration of these models – an area often neglected in the literature, which is nevertheless of paramount importance in practice. Thorough treatment is given in one unified text to the following features: Correct market conventions for FX volatility surface construction Adjustment for settlement and delayed delivery of options Pricing of vanillas and barrier options under the volatility smile Barrier bending for limiting barrier discontinuity risk near expiry Industry strength partial differential equations in one and several spatial variables using finite differences on nonuniform grids Fourier transform methods for pricing European options using characteristic functions Stochastic and local volatility models, and a mixed stochastic/local volatility model Three-factor long-dated FX model Numerical calibration techniques for all the models in this work The augmented state variable approach for pricing strongly path-dependent options using either partial differential equations or Monte Carlo simulation Connecting mathematically rigorous theory with practice, this is the essential guide to foreign exchange options in the context of the real financial marketplace.

Цена: 13808.07 руб.
ISBN: 9780470977194

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Forensics For Dummies
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Forensics For Dummies

Автор: Douglas Lyle P

Understand the real-life science behind crime scene investigation Forensics For Dummies takes you inside the world of crime scene investigation to give you the low down on this exciting field. Written by a doctor and former Law & Order consultant, this guide will have you solving crimes along with your favorite TV shows in no time. From fingerprints and fibers to blood and ballistics, you'll walk through the processes that yield significant information from the smallest clues. You'll learn how Hollywood gets it wrong, and how real-world forensics experts work every day in fields as diverse as biology, psychology, anthropology, medicine, information technology, and more. If you're interested in a forensics career, you'll find out how to break in—and the education you'll need to do the type of forensics work that interests you the most. Written for the true forensics fan, this book doesn't shy away from the details; you'll learn what goes on at the morgue as you determine cause of death, and you'll climb into the mind of a killer as you learn how forensic psychologists narrow down the suspect list. Crime shows are entertaining, but the reality is that most forensics cases aren't wrapped up in an hour. This book shows you how it's really done, and the amazing technology and brilliant people that do it every day. Learn who does what, when they do it, and how it's done Discover the many fields involved in crime scene investigation Understand what really happens inside a forensics lab Examine famous forensics cases more intriguing than any TV show Forensic scientists work in a variety of environments and in many different capacities. If you think television makes it look interesting, just wait until you learn what it's really like! Forensics For Dummies takes you on a tour of the real-world science behind solving the case.

Цена: 2116.32 руб.
ISBN: 9781119181668

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Forever Skills
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Forever Skills

Автор: Kieran Flanagan

What skills will matter most for work, business and life in the future? Where should you focus your energy and effort when the world is changing at an extraordinary rate? How can you future proof yourself, your organisation and your kids? In this ground-breaking book Kieran Flanagan and Dan Gregory have interviewed hundreds of successful business people, educators, futurists, economists and historians to uncover the key skills that will always be critical to success in business and in life. Where most futurists increase your sense of panic and anxiety with dystopian images of the not-too-distant future characterised by Artificial Intelligence (AI) taking our jobs, algorithms hacking our most private moments and Austrian-accented cyborgs raising our children, Kieran and Dan remind us that we need to look beyond the things changing around us and focus on the things that won’t change within us. Identify the skills you have that will always be relevant Gain insight from business leaders, entrepreneurs, educators, sport leaders and more Learn why each skill matters, and how to make it stronger Discover the things that won ’ t change as we inch toward the future These 12 FOREVER SKILLS are designed to set you up for whatever the future may throw at you plus help you get more success in your work and life, today.

Цена: 1736.15 руб.
ISBN: 9780730359197

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Foundations of Coding
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Foundations of Coding

Автор: Группа авторов

Although devoted to constructions of good codes for error control, secrecy or data compression, the emphasis is on the first direction. Introduces a number of important classes of error-detecting and error-correcting codes as well as their decoding methods. Background material on modern algebra is presented where required. The role of error-correcting codes in modern cryptography is treated as are data compression and other topics related to information theory. The definition-theorem proof style used in mathematics texts is employed through the book but formalism is avoided wherever possible.

Цена: 27063.82 руб.
ISBN: 9781118031513

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Foundations of Coding
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Foundations of Coding

Автор: S?bastien Varrette

Offers a comprehensive introduction to the fundamental structures and applications of a wide range of contemporary coding operations This book offers a comprehensive introduction to the fundamental structures and applications of a wide range of contemporary coding operations. This text focuses on the ways to structure information so that its transmission will be in the safest, quickest, and most efficient and error-free manner possible. All coding operations are covered in a single framework, with initial chapters addressing early mathematical models and algorithmic developments which led to the structure of code. After discussing the general foundations of code, chapters proceed to cover individual topics such as notions of compression, cryptography, detection, and correction codes. Both classical coding theories and the most cutting-edge models are addressed, along with helpful exercises of varying complexities to enhance comprehension. Explains how to structure coding information so that its transmission is safe, error-free, efficient, and fast Includes a pseudo-code that readers may implement in their preferential programming language Features descriptive diagrams and illustrations, and almost 150 exercises, with corrections, of varying complexity to enhance comprehension Foundations of Coding: Compression, Encryption, Error-Correction is an invaluable resource for understanding the various ways information is structured for its secure and reliable transmission in the 21st-century world.

Цена: 11588.78 руб.
ISBN: 9781118960523

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Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques. A Guide to Data Science for Fraud Detection
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Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques. A Guide to Data Science for Fraud Detection

Автор: Bart Baesens

Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early detection is a key factor in mitigating fraud damage, but it involves more specialized techniques than detecting fraud at the more advanced stages. This invaluable guide details both the theory and technical aspects of these techniques, and provides expert insight into streamlining implementation. Coverage includes data gathering, preprocessing, model building, and post-implementation, with comprehensive guidance on various learning techniques and the data types utilized by each. These techniques are effective for fraud detection across industry boundaries, including applications in insurance fraud, credit card fraud, anti-money laundering, healthcare fraud, telecommunications fraud, click fraud, tax evasion, and more, giving you a highly practical framework for fraud prevention. It is estimated that a typical organization loses about 5% of its revenue to fraud every year. More effective fraud detection is possible, and this book describes the various analytical techniques your organization must implement to put a stop to the revenue leak. Examine fraud patterns in historical data Utilize labeled, unlabeled, and networked data Detect fraud before the damage cascades Reduce losses, increase recovery, and tighten security The longer fraud is allowed to go on, the more harm it causes. It expands exponentially, sending ripples of damage throughout the organization, and becomes more and more complex to track, stop, and reverse. Fraud prevention relies on early and effective fraud detection, enabled by the techniques discussed here. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques helps you stop fraud in its tracks, and eliminate the opportunities for future occurrence.

Цена: 4598.09 руб.
ISBN: 9781119146827

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Freemasons For Dummies
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Freemasons For Dummies

Автор: Christopher Hodapp

Take the mystery out of the Freemasons Fascinated by Freemasons? Freemasons For Dummies is the internationally bestselling introduction to the Masons, the oldest and largest «secret society» in the world. This balanced, eye-opening guide demystifies Freemasonry, explaining everything from its elaborate rituals and cryptic rites, to its curious symbols and their meanings. With new and improved content, including updated examples and references throughout, this new edition of Freemasons For Dummies provides the most straightforward, non-intimidating guide to the subject on the market. Updated expert coverage of the basic beliefs and philosophy behind Freemasonry Revised information on the history of the society, including updates concerning its founding, famous historical members, and pivotal events New coverage devoted to the recent influx of younger membership The latest and ongoing controversies and myths surrounding Freemasonry The role of women in a Masonic organization, including opportunities for women to participate in Freemasonry The effects cultural and political changes and worldwide events are having on the organization If you're intrigued by the mystery that surrounds the Masons, get ready to learn the facts about this ancient order in Freemasons For Dummies.

Цена: 1840.16 руб.
ISBN: 9781118412152

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From Big Data to Smart Data
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From Big Data to Smart Data

Автор: Fernando Iafrate

A pragmatic approach to Big Data by taking the reader on a journey between Big Data (what it is) and the Smart Data (what it is for). Today’s decision making can be reached via information (related to the data), knowledge (related to people and processes), and timing (the capacity to decide, act and react at the right time). The huge increase in volume of data traffic, and its format (unstructured data such as blogs, logs, and video) generated by the “digitalization” of our world modifies radically our relationship to the space (in motion) and time, dimension and by capillarity, the enterprise vision of performance monitoring and optimization.

Цена: 16702.52 руб.
ISBN: 9781119119265

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From Values to Action: The Four Principles of Values-Based Leadership
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From Values to Action: The Four Principles of Values-Based Leadership

Автор: Harry Kraemer M

Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Respected former CEO, professor, and speaker examines what it takes to become a values-based leader In this highly-anticipated book, Harry Kraemer argues that today's business environment demands values-based leaders who, in «doing the right thing,» deliver outstanding and lasting results. The journey to becoming a values-based leader starts with self-reflection. He asks, «If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?» Kraemer identifies self-reflection as the first of four principles that guide leaders to make choices that honor their values and candidly recounts how these principles helped him navigate some of the toughest challenges he faced in his career. Offers a framework for adopting the principles of values-based leadership—self-reflection, balance, true self-confidence, and genuine humility—to lead organizations effectively Based on Kraemer's popular Kellogg MBA course on values-based leadership A recognized expert in values-based leadership, Kraemer is a sought after speaker on the subject Lively and engaging, Kraemer's book comes at a critical time when true leadership in every facet of society is desperately needed.

Цена: 2572.9 руб.
ISBN: 9781118037164

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Front-end Development with ASP.NET Core, Angular, and Bootstrap
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Front-end Development with ASP.NET Core, Angular, and Bootstrap

Автор: Группа авторов

Stay ahead of the web evolution with elegant combination front-end development Front-End Development with ASP.NET Core, Angular, and Bootstrap is the professional's guide to fast, responsive web development. Utilizing the most popular combination of web technologies for Microsoft developers, this guide provides the latest best practices and ASP.NET MVP guidance to get you up to speed quickly. The newest ASP.NET – now called ASP.NET Core – is leaner, easier to use, and less bound to the operating system and IDE.colle, giving you the perfect opportunity to leverage third-party frameworks and libraries that provide functionalities not native to ASP.NET Core and Visual Studio. This book shows you how to integrate ASP.NET Core with Angular, Bootstrap, and similar frameworks, with a bit of jQuery Mobile, Nuget, continuous deployment, Bower dependencies, and Gulp/Grunt build systems, including development beyond Windows on Mac and Linux. With clear, concise instruction and expert insight, this guide is an invaluable resource for meeting the demands of modern web development. Combine ASP.NET Core with different tools, frameworks, and libraries Utilize third-party libraries with non-native functionalities Adopt the most up-to-date best practices for front-end development Develop flexible, responsive design sites The world of web development is evolving faster than ever before, and the trend is toward small, focused frameworks with modular capabilities. Microsoft has noticed, and upgraded ASP.NET Core to align with the latest industry expectations. Front-End Development with ASP.NET Core, Angular, and Bootstrap helps you elegantly integrate these technologies to develop the sites that the industry demands.

Цена: 5523.23 руб.
ISBN: 9781119243960

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Functional Programming For Dummies
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Functional Programming For Dummies

Автор: John Paul Mueller

Your guide to the functional programming paradigm Functional programming mainly sees use in math computations, including those used in Artificial Intelligence and gaming. This programming paradigm makes algorithms used for math calculations easier to understand and provides a concise method of coding algorithms by people who aren't developers. Current books on the market have a significant learning curve because they're written for developers, by developers—until now. Functional Programming for Dummies explores the differences between the pure (as represented by the Haskell language) and impure (as represented by the Python language) approaches to functional programming for readers just like you. The pure approach is best suited to researchers who have no desire to create production code but do need to test algorithms fully and demonstrate their usefulness to peers. The impure approach is best suited to production environments because it's possible to mix coding paradigms in a single application to produce a result more quickly. Functional Programming For Dummies uses this two-pronged approach to give you an all-in-one approach to a coding methodology that can otherwise be hard to grasp. Learn pure and impure when it comes to coding Dive into the processes that most functional programmers use to derive, analyze and prove the worth of algorithms Benefit from examples that are provided in both Python and Haskell Glean the expertise of an expert author who has written some of the market-leading programming books to date If you’re ready to massage data to understand how things work in new ways, you’ve come to the right place!

Цена: 3313.02 руб.
ISBN: 9781119527497

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Fundamentals of Computer Organization and Architecture
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Fundamentals of Computer Organization and Architecture

Автор: Mostafa Abd-El-Barr

This is the first book in the two-volume set offering comprehensive coverage of the field of computer organization and architecture. This book provides complete coverage of the subjects pertaining to introductory courses in computer organization and architecture, including: * Instruction set architecture and design * Assembly language programming * Computer arithmetic * Processing unit design * Memory system design * Input-output design and organization * Pipelining design techniques * Reduced Instruction Set Computers (RISCs) The authors, who share over 15 years of undergraduate and graduate level instruction in computer architecture, provide real world applications, examples of machines, case studies and practical experiences in each chapter.

Цена: 18558.05 руб.
ISBN: 9780471478331

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Fundamentals of Digital Logic and Microcomputer Design
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Fundamentals of Digital Logic and Microcomputer Design

Автор: Группа авторов

Fundamentals of Digital Logic and Microcomputer Design, has long been hailed for its clear and simple presentation of the principles and basic tools required to design typical digital systems such as microcomputers. In this Fifth Edition, the author focuses on computer design at three levels: the device level, the logic level, and the system level. Basic topics are covered, such as number systems and Boolean algebra, combinational and sequential logic design, as well as more advanced subjects such as assembly language programming and microprocessor-based system design. Numerous examples are provided throughout the text. Coverage includes: Digital circuits at the gate and flip-flop levels Analysis and design of combinational and sequential circuits Microcomputer organization, architecture, and programming concepts Design of computer instruction sets, CPU, memory, and I/O System design features associated with popular microprocessors from Intel and Motorola Future plans in microprocessor development An instructor's manual, available upon request Additionally, the accompanying CD-ROM, contains step-by-step procedures for installing and using Altera Quartus II software, MASM 6.11 (8086), and 68asmsim (68000), provides valuable simulation results via screen shots. Fundamentals of Digital Logic and Microcomputer Design is an essential reference that will provide you with the fundamental tools you need to design typical digital systems.

Цена: 21982.45 руб.
ISBN: 9780471733492

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Fundamentals of Distributed Object Systems
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Fundamentals of Distributed Object Systems

Автор: Zahir Tari

Distributed Object Computing teaches readers the fundamentals of CORBA, the leading architecture for design of software used in parallel and distributed computing applications. Since CORBA is based on open standards, it is the only effective way to learn object-oriented programming for distributed systems. This language independent book allows material to be taught using Java, C++ or other Object Oriented Programming Languages.

Цена: 17011.54 руб.
ISBN: 9780471464112

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Fundamentals of Performance Evaluation of Computer and Telecommunications Systems
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Fundamentals of Performance Evaluation of Computer and Telecommunications Systems

Автор: Obaidat Mohammed S

The only singular, all-encompassing textbook on state-of-the-art technical performance evaluation Fundamentals of Performance Evaluation of Computer and Telecommunication Systems uniquely presents all techniques of performance evaluation of computers systems, communication networks, and telecommunications in a balanced manner. Written by the renowned Professor Mohammad S. Obaidat and his coauthor Professor Noureddine Boudriga, it is also the only resource to treat computer and telecommunication systems as inseparable issues. The authors explain the basic concepts of performance evaluation, applications, performance evaluation metrics, workload types, benchmarking, and characterization of workload. This is followed by a review of the basics of probability theory, and then, the main techniques for performance evaluation—namely measurement, simulation, and analytic modeling—with case studies and examples. Contains the practical and applicable knowledge necessary for a successful performance evaluation in a balanced approach Reviews measurement tools, benchmark programs, design of experiments, traffic models, basics of queueing theory, and operational and mean value analysis Covers the techniques for validation and verification of simulation as well as random number generation, random variate generation, and testing with examples Features numerous examples and case studies, as well as exercises and problems for use as homework or programming assignments Fundamentals of Performance Evaluation of Computer and Telecommunication Systems is an ideal textbook for graduate students in computer science, electrical engineering, computer engineering, and information sciences, technology, and systems. It is also an excellent reference for practicing engineers and scientists.

Цена: 15465.04 руб.
ISBN: 9780470567197

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Fundamentals of Photonics
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Fundamentals of Photonics

Автор: Bahaa E. A. Saleh

Цена: 19827.58 руб.
ISBN: 9781118770092

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Fundamentals of Reliability Engineering. Applications in Multistage Interconnection Networks
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Fundamentals of Reliability Engineering. Applications in Multistage Interconnection Networks

Автор: Indra Gunawan

This book presents fundamentals of reliability engineering with its applications in evaluating reliability of multistage interconnection networks. In the first part of the book, it introduces the concept of reliability engineering, elements of probability theory, probability distributions, availability and data analysis. The second part of the book provides an overview of parallel/distributed computing, network design considerations, and more. The book covers a comprehensive reliability engineering methods and its practical aspects in the interconnection network systems. Students, engineers, researchers, managers will find this book as a valuable reference source.

Цена: 17011.54 руб.
ISBN: 9781118914397

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Fuzzing: исследование уязвимостей методом грубой силы
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Fuzzing: исследование уязвимостей методом грубой силы

Автор: Майкл Саттон

Фаззинг – это процесс отсылки намеренно некорректных данных в исследуемый объект с целью вызвать ситуацию сбоя или ошибку. Настоящих правил фаззинга нет. Это такая технология, при которой успех измеряется исключительно результатами теста. Для любого отдельно взятого продукта количество вводимых данных может быть бесконечным. Фаззинг – это процесс предсказания, какие типы программных ошибок могут оказаться в продукте, какие именно значения ввода вызовут эти ошибки. Таким образом, фаззинг – это более искусство, чем наука. Настоящая книга – первая попытка отдать должное фаззингу как технологии. Знаний, которые даются в книге, достаточно для того, чтобы начать подвергать фаззингу новые продукты и строить собственные эффективные фаззеры. Ключ к эффективному фаззингу состоит в знании того, какие данные и для каких продуктов нужно использовать и какие инструменты необходимы для управления процессом фаззинга. Книга представляет интерес для обширной аудитории: как для тех читателей, которым ничего не известно о фаззинге, так и для тех, кто уже имеет существенный опыт.

Серия: High Tech

Цена: 190 руб.
ISBN: 978-5-93286-147-9

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Fuzzy Set and Its Extension
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Fuzzy Set and Its Extension

Автор: Tamalika Chaira

Цена: 12654.14 руб.
ISBN: 9781119544210

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Game Character Creation with Blender and Unity
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Game Character Creation with Blender and Unity

Автор: Chris Totten

A complete guide to creating usable, realistic game characters with two powerful tools Creating viable game characters requires a combination of skills. This book teaches game creators how to create usable, realistic game assets using the power of an open-source 3D application and a free game engine. It presents a step-by-step approach to modeling, texturing, and animating a character using the popular Blender software, with emphasis on low polygon modeling and an eye for using sculpting and textures, and demonstrates how to bring the character into the Unity game engine. Game creation is a popular and productive pursuit for both hobbyists and serious developers; this guide brings together two effective tools to simplify and enhance the process Artists who are familiar with Blender or other 3D software but who lack experience with game development workflow will find this book fills important gaps in their knowledge Provides a complete tutorial on developing a game character, including modeling, UV unwrapping, sculpting, baking displacements, texturing, rigging, animation, and export Emphasizes low polygon modeling for game engines and shows how to bring the finished character into the Unity game engine Whether you're interested in a new hobby or eager to enter the field of professional game development, this book offers valuable guidance to increase your skills.

Цена: 4969.97 руб.
ISBN: 9781118226902

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GAME isn’t OVER. Любимые приставки и игры, в которые рубились целые поколения
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GAME isn’t OVER. Любимые приставки и игры, в которые рубились целые поколения

Автор: Майк Дайвер

Эта книга отправит вас в путешествие по переулкам памяти в славные дни ваших любимых приставок, игр и персонажей. Она посвящена четырем десятилетиям развития консольных, компьютерных и портативных игр. Начиная с аркадной классики на консолях Atari и заканчивая вечными хитами на Nintendo, SEGA и SonyPlaystation – в этой книге рассматриваются важнейшие релизы, благодаря которым видеоигры превратились в огромную индустрию и заслужили всемирную любовь. Как «Тетрис» проник на западный рынок? Какие дополнительные значения есть у значков (крестик, треугольник, кружок и квадрат) на контроллерах? Как Марио чуть не стал Мистером Видео, а Лара Крофт – Ларой Крус? Почему Nintendo обязан своей популярностью бандам якудза, а Xbox так и не стал популярен в Японии? Первый контроллер-перчатка Power Glove 1989 года, а также истории создания Pac-Man, Mortal Kombat, The Legend of Zelda, Prince of Persia, Sonic, Warcraft и Call of Duty – персонажи, игры, приставки и франшизы, которые вы любили (и, возможно, до сих пор любите). Майк Дайвер не только вспоминает вечные хиты, но и отдает должное менее знаменитым, но крайне важным играм, персонажам, контролерам и системам, которые помогли сформировать игровой мир. Для кого эта книга Книга будет интересна всем любителям ретроигр, а также разработчикам и всем, кто чувствует ностальгию по игровым 90-м. От автора Я надеюсь, что на страницах этой книги вы найдете пару байтов приятных воспоминаний (и оцените словесный каламбур). Лично я в процессе написания книги испытал настоящую радость от возвращения к играм детства. Конечно, я не мог упомянуть абсолютно все, поэтому какие-то игры и персонажи здесь отсутствуют. Книга – ограниченный в объеме ресурс, и в нее невозможно вместить столь огромное количество информации. И все же игры, а также предназначенные для них консоли и компьютеры, которые вы увидите на страницах книги, рассказывают самую что ни на есть полную и правдоподобную историю. Это история мира, который начался с дорогостоящих, отдельно расположенных игровых автоматов и эволюционировал до компактных и доступных игровых устройств, со времен Pong постепенно нашедших свое место в домах миллионов людей.

Серия: МИФ Креатив

Цена: 449 руб.
Год: 2019
ISBN: 9785001699606

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Game of Thrones versus History. Written in Blood
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Game of Thrones versus History. Written in Blood

Автор: Brian Pavlac A

Since it first aired in 2011, Game of Thrones galloped up the ratings to become the most watched show in HBO’s history. It is no secret that creator George R.R. Martin was inspired by late 15th century Europe when writing A Song of Ice and Fire, the sprawling saga on which the show is based. Aside from the fantastical elements, Game of Thrones really does mirror historic events and bloody battles of medieval times—but how closely? Game of Thrones versus History: Written in Blood is a collection of thought-provoking essays by medieval historians who explore how the enormously popular HBO series and fantasy literature of George R. R. Martin are both informed by and differ significantly from real historical figures, events, beliefs, and practices of the medieval world. From a variety of perspectives, the authors delve into Martin’s plots, characterizations, and settings, offering insights into whether his creations are historical possibilities or pure flights of fantasy. Topics include the Wars of the Roses, barbarian colonizers, sieges and the nature of medieval warfare, women and agency, slavery, celibate societies in Westeros, myths and legends of medieval Europe, and many more. While life was certainly not a game during the Middle Ages, Game of Thrones versus History: Written in Blood reveals how a surprising number of otherworldly elements of George R. R. Martin’s fantasy are rooted deeply in the all-too-real world of medieval Europe. Find suggested readings, recommended links, and more from editor Brian Pavlac at gameofthronesversushistory.com.

Цена: 1744.42 руб.
ISBN: 9781119249436

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Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
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Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

Автор: Peter Fisk

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning

Цена: 3682.15 руб.
ISBN: 9781118956953

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Genealogy Online For Dummies
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Genealogy Online For Dummies

Автор: April Helm Leigh

Research your family history using the latest online tools and apps Genealogy Online For Dummies, 7th Edition is the perfect book to help you conduct genealogical research. Updated to cover the latest online tools, this new edition shows you how to leverage social networks and the rapidly increasing number of mobile apps to locate family members and trace their histories. You?ll discover how to start your investigation, develop a research plan of action, identify sites and resources that will be of the most use to you, get information from government records, preserve electronic materials, and share your findings with the rest of the family. Shows you how to conduct research into family history using the latest online tools, mobile apps, and other resources Explains how to use online and offline research techniques and tools for genealogical research, find and share information with other genealogists, and create your own site to showcase your family tree, digital images, and compiled genealogies Includes access to free versions of RootsMagic Essentials and Legacy Family Tree Standard Edition as well as information on free websites for storing your genealogical information Covers DNA research and testing, new geocoding applications, U.S. Census information available online, international records, public access catalogs, and more Genealogy Online For Dummies, 7th Edition helps you follow the clues to uncover your family?s legacy ? the fun and easy way.

Цена: 2300.42 руб.
ISBN: 9781118808160

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Geographic Data Imperfection 1
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Geographic Data Imperfection 1

Автор: Группа авторов

Цена: 16702.52 руб.
ISBN: 9781119648864

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Geographical Information and Climatology
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Geographical Information and Climatology

Автор: Pierre Carrega

This book includes two parts. The first part is more theoretical and general, and it covers fundamental principles: geospatial climate data measurement; spatial analysis, mapping and climate; geographical information, remote sensing and climatology; and geographical information for initialisation of forecasting and climate models. The second part describes geographical information used in various climate applications of importance today, related to risk: urban climate; air pollution; hydrological problems linked to climatology; forest fires.

Цена: 12482.5 руб.
ISBN: 9781118600498

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Geriatric Emergencies
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Geriatric Emergencies

Автор: Iona Murdoch

Geriatric Emergencies is a practical guide to the common conditions affecting older patients who present in an emergency to hospital or primary care. Beginning with the essentials of history taking and clinical examination, the book covers a comprehensive range of emergencies, emphasizing the different management approaches which may be required in older patients. Common geriatric presentations such as falls, delirium and stroke, are explored in detail in addition to more diverse topics such as abdominal pain, major trauma and head injury. Ethical considerations such as advanced care planning, palliative care and capacity assessment are discussed with practical tips on communicating with patients and their relatives. Geriatric Emergencies provides concise up-to-date guidance to the emergency management of the older patient. It is a recommended resource for all health professionals working in the acute environment, in which a large proportion of patients are aged over 65.

Цена: 5859.5 руб.
ISBN: 9781118655672

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Get Better Faster. A 90-Day Plan for Coaching New Teachers
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Get Better Faster. A 90-Day Plan for Coaching New Teachers

Автор: Paul Bambrick-Santoyo

“Make sure your students follow your instructions.” That sounds like a straightforward instruction, but in fact, it’s fairly abstract. What does a teacher actually have to do to make sure students are following? Even the leader delivering this direction may not know, and the first-year teacher almost certainly doesn’t. The vast majority of teachers are only observed one or two times per year on average—and even among those who are observed, scarcely any are given feedback as to how they could improve. The bottom line is clear: teachers do not need to be evaluated so much as they need to be developed and coached. In Get Better Faster: A 90-Day Plan for Coaching New Teachers, Paul Bambrick-Santoyo shares instructive tools of how school leaders can effectively guide new teachers to success. Over the course of the book, we break down the most critical actions leaders and teachers must enact to achieve exemplary results. Designed for coaches as well as beginning teachers, Get Better Faster is an integral coaching tool for any school leader eager to help their teachers succeed. It’s the book’s focus on the actionable—the practice-able—that drives effective coaching. By practicing the concrete actions and micro-skills listed here, teachers will markedly improve their ability to lead a class, producing a steady chain reaction of future teaching success. Though focused heavily on the first 90 days of teacher development, it’s possible to implement this work at any time. New and old teachers alike can benefit from the guidance of Get Better Faster and close their existing instructional gaps. Packed with practical training tools, including agendas, presentation slides, a coach’s guide, handouts, planning templates, and 35 video clips of real teachers at work, Get Better Faster will teach you: The core principles of coaching: Go Granular, Make Feedback More Frequent, Top action steps to launch a teacher’s development in an easy-to-read scope and sequence guide The four phases of skill building: Phase 1 (Pre-Teaching): Dress Rehearsal Phase 2: Instant Immersion Phase 3: Getting into Gear Phase 4: The Power of Discourse

Цена: 3401.39 руб.
ISBN: 9781119279006

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Get Productive!. Boosting Your Productivity And Getting Things Done
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Get Productive!. Boosting Your Productivity And Getting Things Done

Автор: Magdalena Bak-Maier

Rewire your brain and overcome the 20 key time drains that diminish productivity For anyone who's felt valuable time frittered away in checking emails or answering wrong phone numbers, or listening to a coworker giving you a minute-by-minute account of their previous night's date, help is finally here. Your time is, indeed, your own. And this handy guide, written by a leading executive coach, shows you how to retool your brain, reclaim your schedule, become a master of each minute, and make yourself more productive. Using a method that is intuitive, easy to remember, and simple to use, this book will help you transform how you think, what you focus on, and what you do so that you can begin to create tangible results. Includes exercises that help you learn important thinking skills—essential to tackling important projects and attaining all those once elusive goals Features highly visual exercises that are quick to complete, allowing you to change your habits and see improvements right away Identifies the 20 key time drains that interfere with productivity and happiness Full of creative, fun, and proven solutions to the common bugaboos of procrastination, feeling overwhelmed, and a general dissatisfaction with results, Get Productive! offers concrete steps toward rethinking how you work and reworking how you think.

Цена: 2020.58 руб.
ISBN: 9780857083432

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Getting a Social Media Job For Dummies
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Getting a Social Media Job For Dummies

Автор: David Rose

Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.

Цена: 2760.69 руб.
ISBN: 9781119002710

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Getting an IT Help Desk Job For Dummies
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Getting an IT Help Desk Job For Dummies

Автор: Tyler Regas

Stand out in one of IT's fastest growing job markets If you're looking for a job in IT, the help desk is the heart and soul of most IT operations, and an excellent starting point for a promising career. With the help of Getting an IT Help Desk Job For Dummies, you'll gain the knowledge and know-how to cut through the confusion of navigating the Information Technology job market. IT can be intimidating to hopeful-yet-inexperienced job candidates, but this guide will help you find and land the job of your dreams. Through easy-to-follow explanations, authoritative information, and a bit of humor, Getting an IT Help Desk Job For Dummies serves as your thorough and approachable guide to maximizing your competitive edge in this booming market. The IT job market has continued to expand as technology matures and deepens its roots in business operations. This is good news for you! However, it makes it that much harder to get a job in IT, as recent grads and other professionals are practically stampeding to get their feet in the door of this rapidly expanding industry. Luckily, Getting an IT Help Desk Job For Dummies gives you an advantage by providing expert instruction on how to score an interview and secure a job offer, the skills needed to obtain and maintain an IT position, and authoritative information on how to establish a career path in the IT field. Explore careers in the IT Help Desk field and establish the path you want to follow Plan for post-education certifications and training to make yourself more marketable Get expert guidance for creating a winning resume and cover letter Prepare for your IT Help Desk interview Loaded with simple, straight-forward advice, Getting an IT Help Desk Job For Dummies is your all-in-one guide to starting your IT career on the right foot!

Цена: 2760.69 руб.
ISBN: 9781119018995

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Getting Started in Futures
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Getting Started in Futures

Автор: Todd Lofton

"If you've never traded futures but would like to, this book is highly recommended. An excellent introduction to the futures markets and also a useful reference source for the seasoned trader." –Thomas E. Aspray, Editorial Director and Chief Analyst, Traders' Library «No one explains complex financial strategies as clearly and intelligently as Todd Lofton. If you're intrigued by the possibility of making money in the futures markets, Getting Started in Futures is the very best place to start your education.» –Karl Weber, coauthor (with Jonathan M. Tisch) of The Power of We: Succeeding Through Partnerships Getting Started in Futures explains in simple, easy-to-understand terms everything you need to know to start trading futures successfully. You'll learn how to forecast prices, how hedging works, and how to take advantage of new electronic trading opportunities. The updated Fifth Edition includes discussions on the increasingly important role of futures markets in foreign currencies, equity indexes, interest rates, and proper money management. You'll also fin a complete chapter on single-stock futures – the newest financial futures market. Order your copy today!

Цена: 3529.34 руб.
ISBN: 9780471754305

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Getting Started in Property Investment For Dummies - Australia
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Getting Started in Property Investment For Dummies - Australia

Автор: Bruce Brammall

Earn extra money investing in Australian property? Easy. Whether you want to prepare for retirement or just make a little extra money on the side, Getting Started in Property Investing For Dummies, Australian Edition, is the perfect way to take advantage of one of the most reliable and profitable investment vehicles in history. From weighing up your investing and financing options to managing the ongoing costs of real estate and building a long-term portfolio, this handy guide gives you the practical help and smart advice you need to get started. Ideal for entry-level investors who want to add brick-and-mortar assets to their investment portfolios, this book covers where to find capital, how to finance purchases and get the best mortgage terms, how to measure the value of properties, basic landlording guidance, and more. Offers practical property investing guidance for first-timers Completely up-to-date with the latest information on the current state of Australian real estate Bruce Brammall writes on property investing, personal finance and tax matters for the Herald Sun, the Eureka Report and News Limited's Your Money, and is the principal advisor and mortgage broker with Castellan Financial Consulting and Castellan Lending If you want to get started in real estate investing—as a full-time endeavor or just an addition to your current investment portfolio—Getting Started in Property Investing For Dummies, Australian Edition has you covered.

Цена: 1173.86 руб.
ISBN: 9781118396773

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Getting Started in Real Estate Investing
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Getting Started in Real Estate Investing

Автор: Michael Thomsett C

A Must-read guide to real estate investing during turbulent times Given the current state of the economy, you might be asking yourself if right now is the right time to be investing in real estate. With the third edition of Getting Started in Real Estate Investing as your guide, you’ll quickly discover how a combination of commitment and caution can help you make it in today’s market. Designed for investors who want to get started in real estate, but don’t know where to begin, this reliable resource will help you break into this fast-moving field and build equity the right way. Getting Started in Real Estate Investing, Third Edition addresses everything from selecting the right properties and becoming a landlord to using the proper tax strategies and finding the right professionals to work with. It also outlines issues you must be aware of in light of recent events, including the best ways to finance your real estate investments, considering the status of mortgage financing, and new requirements that may be thrown at borrowers. The new edition is updated to include information on: Surviving in the post-bust housing market Picking investments with the new credit realities Looking ahead to future housing booms Reading the emerging housing trends Written in straightforward and accessible style—with a focus on residential and multifamily properties—Getting Started in Real Estate Investing, Third Edition also contains helpful information that will allow you to analyze your financial ability to buy and hold real estate as well as avoid potential pitfalls. In order to excel in real estate investing, you need to start by defining what you want to do and how much risk you can afford. But ultimately, success depends on making informed decisions about where and when to invest, and Getting Started in Real Estate Investing, Third Edition gives you the tools to achieve these goals—even under the most difficult market conditions.

Цена: 2203.77 руб.
ISBN: 9780470480168

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Getting Your Money s Worth from Training and Development
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Getting Your Money's Worth from Training and Development

Автор: Roy V. H. Pollock

This book fills a need for trainers, participants, and managers by providing a practical guide on how to get the most from a learning and development program. The book offers proven tools that help training participants get the most from the programs and includes the tools necessary to the transfer and application of critical new learning. The book explains how to create an environment that supports the participant's successful transition from program learning to producing valuable results. The tools and suggestions are a formula for success that will add value to virtually any learning and development initiative.

Цена: 3971.2 руб.
ISBN: 9780470448151

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Gimme! The Human Nature of Successful Marketing
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Gimme! The Human Nature of Successful Marketing

Автор: John Hallward

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

Цена: 2296.73 руб.
ISBN: 9780470117408

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GitHub For Dummies
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GitHub For Dummies

Автор: Phil Haack

Code collaboratively with GitHub Once you’ve learned the basics of coding the next step is to start sharing your expertise, learning from other coding pros, or working as a collaborative member of development teams. GitHub is the go-to community for facilitating coding collaboration, and GitHub For Dummies is the next step on your journey as a developer. Written by a GitHub engineer, this book is packed with insight on how GitHub works and how you can use it to become a more effective, efficient, and valuable member of any collaborative programming team. Store and share your work online with GitHub Collaborate with others on your team or across the international coding community Embrace open-source values and processes Establish yourself as a valuable member of the GitHub community From setting up GitHub on your desktop and launching your first project to cloning repositories, finding useful apps on the marketplace, and improving workflow, GitHub For Dummies covers the essentials the novice programmer needs to enhance collaboration and teamwork with this industry-standard tool.

Цена: 2535.17 руб.
ISBN: 9781119572664

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Global Health and International Relations
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Global Health and International Relations

Автор: Lee Kelley

The long separation of health and International Relations, as distinct academic fields and policy arenas, has now dramatically changed. Health, concerned with the body, mind and spirit, has traditionally focused on disease and infirmity, whilst International Relations has been dominated by concerns of war, peace and security. Since the 1990s, however, the two fields have increasingly overlapped. How can we explain this shift and what are the implications for the future development of both fields? Colin McInnes and Kelley Lee examine four key intersections between health and International Relations today – foreign policy and health diplomacy, health and the global political economy, global health governance and global health security. The explosion of interest in these subjects has, in large part, been due to «real world» concerns – disease outbreaks, antibiotic resistance, counterfeit drugs and other risks to human health amid the spread of globalisation. Yet the authors contend that it is also important to understand how global health has been socially constructed, shaped in theory and practice by particular interests and normative frameworks. This groundbreaking book encourages readers to step back from problem-solving to ask how global health is being problematized in the first place, why certain agendas and issue areas are prioritised, and what determines the potential solutions put forth to address them? The palpable struggle to better understand the health risks facing a globalized world, and to strengthen collective action to deal with them effectively, begins – they argue – with a more reflexive and critical approach to this rapidly emerging subject.

Цена: 7727 руб.
ISBN: 9780745676180

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Google AdWords For Dummies
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Google AdWords For Dummies

Автор: Joel McDonald

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

Цена: 2760.69 руб.
ISBN: 9781118224311

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Google Analytics
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Google Analytics

Автор: Joe Teixeira

Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Цена: 3220.96 руб.
ISBN: 9780470874004

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