зарубежная компьютерная литература (страница 24)

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Категория: - знания и навыки - компьютерная литература

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Lean Six Sigma Business Transformation For Dummies
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Lean Six Sigma Business Transformation For Dummies

Автор: John Morgan

Цена: 1376.2 руб.
ISBN: 9781118844885

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Lean Six Sigma For Dummies
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Lean Six Sigma For Dummies

Автор: Martin Brenig-Jones

Become a process improvement star with Lean Six Sigma!  Thinking Lean? Not in terms of weight loss, but operational efficiency? Then you can get into the Lean mindset with  Lean Six Sigma For Dummies . A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you’ll have your projects, team, and maybe even your organization running at peak efficiency.  Written by two experts that have been teaching Lean Six Sigma for over 20 years,  Lean Six Sigma For Dummies  explains the jargon surrounding this organizational practice, outlines the key principles of both Lean thinking and the Six Sigma process, and breaks it all down into easy-to-follow steps.  Use Lean Six Sigma to develop a culture of continuous improvement Complete repetitive tasks through robotic process automation Assess how well your company and employees adapt to Lean Six Sigma Discover tips on how to implement Lean Six Sigma every day Find best practices to sustain ongoing improvements With handy checklists and helpful advice,  Lean Six Sigma For Dummies  shows you how to implement Lean Six Sigma in any industry, within any size organization. Pick up your copy to successfully lean into the Lean Six Sigma mindset yourself.

Цена: 2535.17 руб.
ISBN: 9781119796732

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Leukaemia Diagnosis
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Leukaemia Diagnosis

Автор: Barbara J. Bain

From the bestselling author, Barbara J. Bain, the new edition of this practical reference on the principles of leukaemia diagnosis and classification has been fully updated, and incorporates the recently revised WHO classification. Leukaemias are a very heterogeneous group of diseases, which differ from each other in aetiology, pathogenesis, prognosis and responsiveness to treatment. Accurate diagnosis and classification are vital for the identification of specific biological entities and underpin scientific advances in this field. The detailed characterization of haematological neoplasms is also essential for the optimal management of individual patients. In this user-friendly guide, Professor Bain illustrates and explains how these many laboratory techniques are used for the diagnosis and classification of leukaemia and related disorders. Leukaemia Diagnosis, Fifth Edition will be highly valuable to trainee haematologists and laboratory scientists in haematology and related disciplines, and will also prove a useful reference source and teaching aid for those who already have expertise in this field. In addition, cytogeneticists and molecular geneticists will find that this book enhances their understanding of the relationship of their disciplines to the diagnosis, classification and monitoring of leukaemia and related disorders. Essential reading for every haematologist and haematopathologist, Leukaemia Diagnosis, Fifth Edition features Over 300 high quality full colour digital images of abnormal cells in leukaemia and lymphoma supplemented by histological, cytogenetic and immunophenotyping images Recent information on cytogenetic and molecular genetic abnormalities in leukaemia Updated information on the characteristic immunophenotypic characteristics of different categories of leukaemia

Цена: 19999.23 руб.
ISBN: 9781119210382

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Level Up! The Guide to Great Video Game Design
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Level Up! The Guide to Great Video Game Design

Автор: Scott Rogers

Want to design your own video games? Let expert Scott Rogers show you how! If you want to design and build cutting-edge video games but aren’t sure where to start, then the SECOND EDITION of the acclaimed Level Up! is for you! Written by leading video game expert Scott Rogers, who has designed the hits Pac Man World, Maximo and SpongeBob Squarepants, this updated edition provides clear and well-thought out examples that forgo theoretical gobbledygook with charmingly illustrated concepts and solutions based on years of professional experience. Level Up! 2nd Edition has been NEWLY EXPANDED to teach you how to develop marketable ideas, learn what perils and pitfalls await during a game’s pre-production, production and post-production stages, and provide even more creative ideas to serve as fuel for your own projects including: Developing your game design from the spark of inspiration all the way to production Learning how to design the most exciting levels, the most precise controls, and the fiercest foes that will keep your players challenged Creating games for mobile and console systems – including detailed rules for touch and motion controls Monetizing your game from the design up Writing effective and professional design documents with the help of brand new examples Level Up! 2nd Edition is includes all-new content, an introduction by David “God of War” Jaffe and even a brand-new chili recipe –making it an even more indispensable guide for video game designers both “in the field” and the classroom. Grab your copy of Level Up! 2nd Edition and let’s make a game!

Цена: 4141.5 руб.
ISBN: 9781118877210

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Life, Chronicle
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Life, Chronicle

Автор: Adriana Sabato

Цена: 590.88 руб.
ISBN: 9788885356320

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Linguistics
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Linguistics

Автор: Dominique Sportiche

Linguistics: An Introduction to Linguistic Theory is a textbook, written for introductory courses in linguistic theory for undergraduate linguistics majors and first-year graduate students, by twelve major figures in the field, each bringing their expertise to one of the core areas of the field – morphology, syntax, semantics, phonetics, phonology, and language acquisition. In each section the book is concerned with discussing the underlying principles common to all languages, showing how these are revealed in language acquisition and in the specific grammars of the world's languages.

Цена: 10709.54 руб.
ISBN: 9781118670910

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LINQ For Dummies
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LINQ For Dummies

Автор: John Paul Mueller

If you’ve asked yourself “Why can’t I develop database and XML queries in a language I already know?”, then Language INtegrated Query, or LINQ, is for you. LINQ For Dummies introduces you to LINQ and the .NET Framework technologies, so you can use LINQ to query any object, any data set, any kind of XML, and SQL Server—no questions asked. This plain-English guide gives you a thorough overview of LINQ, from understanding the tasks it performs to making LINQ work with both Visual Basic and Visual Studio 2005. It explains the four LINQ providers in the .NET Framework, the easiest ways to go about accessing data, and how to write more efficient applications with less code using LINQ. There’s also clear guidance on combining third-party providers with LINQ to create even more powerful apps. With this single, comprehensive guide, you’ll discover how to: Use one query language with all Microsoft languages Examine .NET language extensions and work with extension methods, partial methods, lambda expressions, and query expressions LINQ to DataSet operators, SQL server operations, XML API, or Active Directory Deal with databases – download and install the Northwind database, generate Northwind entity classes, and create the Northwind XML mapping file Create the partial class example, the partial method example, and the database modification example Use objects with LINQ Query databases in Visual Basic and C# As an added bonus, you can visit the companion Web site for LINQ examples in C# and Visual Basic. With LINQ For Dummies, you’ll link up with LINQ in no time and see how you can query almost anything! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Цена: 3313.02 руб.
ISBN: 9780470406618

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Linux Bible
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Linux Bible

Автор: Christopher Negus

The industry favorite Linux guide, updated for Red Hat Enterprise Linux 7 and the cloud Linux Bible, 9th Edition is the ultimate hands-on Linux user guide, whether you're a true beginner or a more advanced user navigating recent changes. This updated ninth edition covers the latest versions of Red Hat Enterprise Linux 7 (RHEL 7), Fedora 21, and Ubuntu 14.04 LTS, and includes new information on cloud computing and development with guidance on Openstack and Cloudforms. With a focus on RHEL 7, this practical guide gets you up to speed quickly on the new enhancements for enterprise-quality file systems, the new boot process and services management, firewalld, and the GNOME 3 desktop. Written by a Red Hat expert, this book provides the clear explanations and step-by-step instructions that demystify Linux and bring the new features seamlessly into your workflow. This useful guide assumes a base of little or no Linux knowledge, and takes you step by step through what you need to know to get the job done. Get Linux up and running quickly Master basic operations and tackle more advanced tasks Get up to date on the recent changes to Linux server system management Bring Linux to the cloud using Openstack and Cloudforms Linux Bible, 9th Edition is the one resource you need, and provides the hands-on training that gets you on track in a flash.

Цена: 4602.68 руб.
ISBN: 9781118999899

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Linux Bible
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Linux Bible

Автор: Christopher Negus

Цена: 5060.47 руб.
ISBN: 9781119578918

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Linux For Dummies
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Linux For Dummies

Автор: Richard Blum

Цена: 2959.34 руб.
ISBN: 9781119704263

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Linux Server Security
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Linux Server Security

Автор: Chris Binnie

Learn how to attack and defend the world’s most popular web server platform Linux Server Security: Hack and Defend presents a detailed guide for experienced admins, aspiring hackers and other IT professionals seeking a more advanced understanding of Linux security. Written by a 20-year veteran of Linux server deployment this book provides the insight of experience along with highly practical instruction. The topics range from the theory of past, current, and future attacks, to the mitigation of a variety of online attacks, all the way to empowering you to perform numerous malicious attacks yourself (in the hope that you will learn how to defend against them). By increasing your understanding of a hacker’s tools and mindset you're less likely to be confronted by the all-too-common reality faced by many admins these days: someone else has control of your systems. Master hacking tools and launch sophisticated attacks: perform SQL injections, deploy multiple server exploits and crack complex passwords. Defend systems and networks: make your servers invisible, be confident of your security with penetration testing and repel unwelcome attackers. Increase your background knowledge of attacks on systems and networks and improve all-important practical skills required to secure any Linux server. The techniques presented apply to almost all Linux distributions including the many Debian and Red Hat derivatives and some other Unix-type systems. Further your career with this intriguing, deeply insightful, must-have technical book. Diverse, broadly-applicable and hands-on practical, Linux Server Security: Hack and Defend is an essential resource which will sit proudly on any techie's bookshelf.

Цена: 5066.39 руб.
ISBN: 9781119277675

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Linux с нуля. Версия 7.3
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Linux с нуля. Версия 7.3

Автор: Жерар Бикманс

Если вы мечтаете собрать свою собственную операционную систему, то книга «Linux с нуля» – именно для вас. Из нее вы узнаете, как подготовить нужный для сборки набор инструментальных средств, откуда и какие взять для этого исходные коды программ, как собрать их в виде пакетов и заставить их вместе работать как единое целое, управляющее вашим компьютером. Книга подробно расскажет вам, как конкретно подготовить каждый из пакетов, из которых собирается система, проведет вас через лабиринты системных и пользовательских настроек, и, конечно, подскажет, где и как искать решения в случае, если что-то пойдет не так, как ожидалось. Система, которую вы соберете, станет не только вашей гордостью, но и, без всякого сомнения, послужит для вас той основой, на которой вы будете и дальше познавать увлекательный мир операционных систем Linux.

Серия: Linux From Scratch

Цена: 359 руб.
Год: 1999
ISBN: 978-5-94074-978-3

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Linux. Книга рецептов. Все необходимое для администраторов и пользователей
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Linux. Книга рецептов. Все необходимое для администраторов и пользователей

Автор: Карла Шрёдер

Книга рецептов обучит начинающих пользователей и администраторов Linux управлять системой, используя как графические инструменты, так и командную строку. Независимо от того, используете ли вы Linux во встроенных или настольных системах, серверах, облачных или виртуальных средах, фундаментальные приемы одни. Цель книги – помочь вам быстро приступить к работе на простых и наглядных примерах. Карла Шрёдер приводит рецепты с объяснениями для конкретных ситуаций, а также ссылки для дополнительного изучения.

Серия: Бестселлеры O’Reilly (Питер)

Цена: 699 руб.
Год: 2021
ISBN: 978-5-4461-1937-0

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Linux. Руководство программиста
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Linux. Руководство программиста

Автор: Джон Фуско

Данное руководство позволит вам освоить обширный перечень инструментов с открытым исходным кодом, доступных для GNU/Linux. Автор книги, Джон Фуско, подробно и доступно описывает наиболее полезные из них, используя наглядные краткие примеры, которые легко видоизменять и использовать на практике. Начав с самых основ – загрузки, построения и установки, – вы узнаете, как распределены инструменты с открытым кодом и как найти оптимальное решение для той или иной задачи, углубите свои знания о ядре Linux и способах взаимодействия ОС с программным обеспечением. Изложение теоретической информации в книге ориентировано на последующее практическое применение. Освоив ее, вы сможете пользоваться самыми продвинутыми инструментами, применяя их для разработки собственных приложений, а также для увеличения производительности ПО и его отладки.

Цена: 129 руб.
Год: 2011
ISBN: 978-5-49807-794-9

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Lipids and Essential Oils as Antimicrobial Agents
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Lipids and Essential Oils as Antimicrobial Agents

Автор: Halldor Thormar

Lipids and essential oils have strong antimicrobial properties – they kill or inhibit the growth of microbes such as bacteria, fungi, or viruses. They are being studied for use in the prevention and treatment of infections, as potential disinfectants, and for their preservative and antimicrobial properties when formulated as pharmaceuticals, in food products, and in cosmetics. Lipids and Essential Oils as Antimicrobial Agents is a comprehensive review of the scientific knowledge in this field. International experts provide summaries on: the chemical and biological properties of lipids and essential oils use of lipids and essential oils in pharmaceuticals, cosmetics and health foods antimicrobial effects of lipids in vivo and in vitro antimicrobial lipids in milk antimicrobial lipids of the skin antibacterial lipids as sanitizers and disinfectants antibacterial, antifungal, and antiviral activities of essential oils antimicrobial lipids in milk antimicrobial lipids of the skin antibacterial lipids as sanitizers and disinfectants antibacterial, antifungal, and antiviral activities of essential oils Lipids and Essential Oils as Antimicrobial Agents is an essential guide to this important topic for researchers and advanced students in academia and research working in pharmaceutical, cosmetic and food sciences, biochemistry and natural products chemistry, microbiology; and for health care scientists and professionals working in the fields of public health and infectious diseases. It will also be of interest to anyone concerned about health issues and particularly to those who are conscious of the benefits of health food and natural products.

Цена: 20104.55 руб.
ISBN: 9780470976616

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LLVM: инфраструктура для разработки компиляторов
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LLVM: инфраструктура для разработки компиляторов

Автор: Бруно Кардос Лопес

LLVM – новейший фреймворк для разработки компиляторов. Благодаря простоте расширения и организации в виде множества библиотек, LLVM легко поддается освоению даже начинающими программистами, вопреки устоявшемуся мнению о сложности разработки компиляторов. Сначала эта книга покажет, как настроить, собрать и установить библиотеки, инструменты и внешние проекты LLVM. Затем познакомит с архитектурой LLVM и особенностями работы всех компонентов компилятора: анализатора исходных текстов, генератора кода промежуточного представления, генератора выполняемого кода, механизма JIT-компиляции, возможностями кросс-компиляции и интерфейсом расширений. На множестве наглядных примеров и фрагментов исходного кода книга поможет вам войти в мир разработки компиляторов на основе LLVM. Издание предназначено энтузиастам, студентам, а также разработчикам компиляторов, интересующимся LLVM. Читатели должны знать язык программирования C++ и, желательно, иметь некоторые представления о теории компиляции.

Цена: 519 руб.
Год: 2014
ISBN: 978-5-97060-305-5

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LPIC-1 Linux Professional Institute Certification Practice Tests
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LPIC-1 Linux Professional Institute Certification Practice Tests

Автор: Steve Suehring

Цена: 3373.65 руб.
ISBN: 9781119611141

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Lustige M?rchen
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Lustige M?rchen

Автор: Marco Fogliani

Sowohl Originaltexte als auch ?berarbeitete Texte sprich Ab?nderungen (oft als Anpassung an die heutige Zeit) der klassischen M?rchen, die unsere Kindheit und kindliche Fantasie bereichert haben. Denn es ist nie zu sp?t sich nochmal wie ein Kind zu f?hlen. Hier nachfolgend ein Verzeichnis der in diesem Band enthaltenen Erz?hlungen: DER TEPPICH DER FLIEGEN KONNTE DAS GENIE DES KUGELSCHREIBERS DER FISCHER OSVALDO SALAFINO UND DIE MAGISCHE KAFFEEKANNE DIE GESCHICHTE EINER SCHAUFENSTERPUPPE DIE BERGWERKE DES WEIHNACHTSMANNES PAOLINO UND DER DRACHEN DER SCHWARZEN BURG DER BRIEFTR?GER GINO UND DAS DRACHENBABY DIE GOLDSCHUPPE TEODORO BALDOVINO UND DIE ZAHNPASTA DER PRINZESSIN GEPPETTO, DIE BLAUE FEE UND DIE SPRECHENDE GRILLE DIE MEERJUNGFRAU SERENA ROSSELLA SCHNEEWITTCHEN UND DIE WAISENKINDER DIE WAHRE GESCHICHTE VON ROTK?PPCHEN UND DEM WOLF ROSETTA

Цена: 344.27 руб.
ISBN: 9788835421948

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M?nner sind Schweine - Frauen erst recht! - Beobachtungen und nackte Tatsachen ?ber Mann und Frau. Eine Streitschrift (Ungek?rzt)
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M?nner sind Schweine - Frauen erst recht! - Beobachtungen und nackte Tatsachen ?ber Mann und Frau. Eine Streitschrift (Ungek?rzt)

Автор: Susanne Wendel

Исполнители: Maria Fliri

Цена: 1084.1 руб.
ISBN: 9783990867976

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Mac OS X Leopard Just the Steps For Dummies
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Mac OS X Leopard Just the Steps For Dummies

Автор: Keith Underdahl

Eliminates lengthy introductions, detailed explanations, and sidebars, focusing on what new Mac OS X users want most-clear instructions on how to accomplish specific tasks An easy-to-navigate landscape layout featuring a two-column design and illustrated step-by-step instructions make it easy to find a specific task fast and get it done in a flash Tasks covered include adjusting system preferences, creating and managing user accounts, managing files and folders, using the Dashboard, networking wirelessly with AirPort, using iTunes and iPods, connecting to a Windows network, watching videos and DVDs, viewing and organizing pictures with iPhoto, making movies with iMovie, blogging and Web designing with iWeb, and using a .Mac account Published to coincide with Apple's release of Leopard

Цена: 1656.05 руб.
ISBN: 9780470169780

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Mac OS X Leopard. Основное руководство
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Mac OS X Leopard. Основное руководство

Автор: Дэвид Пог

В Mac OS X 10.5 «Leopard» свыше 300 новых функций, и некоторые из них весьма впечатляют. Однако система по-прежнему поставляется без руководства пользователя. На помощь снова приходит Дэвид Пог, книга которого, благодаря юмору и глубокому знанию предмета, уже шестой год возглавляет список бестселлеров среди изданий, посвященных Макам. Книга «Mac OS X Leopard. Основное руководство» расширена и полностью переработана, в ней вы найдете ответы на все свои вопросы. Среди новых тем: автоматическое создание резервных копий с помощью Time Machine, удаленный доступ с помощью инструмента Screen Sharing (Общий экран), мгновенный просмотр документов с помощью Quick Look, виртуальные экраны Spaces. Кроме того, в книге описаны более 50 бесплатных программ, поставляемых вместе с Маком, включая Safari, iChat, Mail, Automator, Preview и TextEdit. В основном текст ориентирован на продвинутых новичков и пользователей среднего уровня. Имеющим опыт работы с Маком предназначены врезки «Курсы опытных пользователей», которые предлагают дополнительные советы и приемы. В них можно найти сведения о безопасности, сетевом взаимодействии, макросах Automator, общем доступе к файлам вместе с Windows и обзор UNIX как основы Mac OS X. Приложения включают решение возникающих проблем, подробный список клавиатурных комбинаций, а также словарь, где можно отыскать аналог любимой функции в Mac OS X 10.5 при переходе с Windows.

Цена: 150 руб.
ISBN: 978-5-93286-110-3

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Mac OS X Lion Bible
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Mac OS X Lion Bible

Автор: Galen Gruman

A comprehensive guide to all aspects of Mac's newest operating system, OS X Lion The latest Mac operating system takes full advantage of the latest multi-touch trackpads, the new App Store for the desktop, and a host of upgrades that incorporate some of the best elements of the iPad experience. This book covers every new feature as well as all the basic Mac information for every level of expertise. Beginners will learn all about Mac OS X Lion and how to use it, while more advanced users can delve into tips, tricks, and higher-end professional information. Looks at Mac OS X Lion, the latest version of the Mac operating system, and its features that bring Mac power together with iPad convenience Offers comprehensive coverage of all the new features in depth, including multi-touch trackpad gestures, the App Store for Mac, Mission Control, and more Includes basic coverage to give beginners a thorough understanding of the Mac OS, plus advanced information for those who want professional tips, tricks, guidance, and much more Written by a recognized Apple expert and frequent contributor to Macworld Mac OS X Lion Bible gives beginners a sound foundation in the new Mac operating system and provides experienced users with the information to take their skills to the next level.

Цена: 4417.66 руб.
ISBN: 9781118143247

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Mac OS X. Основное руководство. 2-е издание
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Mac OS X. Основное руководство. 2-е издание

Автор: Дэвид Пог

Второе издание «Mac OS X. Основное руководство» существенно переработано и дополнено по сравнению с первым. Это и неудивительно – ведь, согласно Apple, в Mac OS X 10.2 добавлено 150 новых элементов. «Гепард» последовательно трансформировался в «Пуму», а затем в «Ягуара», прибавив в скорости, силе и ловкости. Об этих чудесных превращениях Дэвид Пог рассказывает с присущими его книгам дружелюбием и юмором – о таинственном Dock, о панели инструментов Finder и непривычной структуре папок Mac OS X, об улучшивших интеграцию с Интернетом Sherlock 3, iCal, iSync и .Mac, о встроенном брандмауэре и об Internet Sharing, о Rendezvous и VPN, о совместимости с Windows. Не забыты и развлечения – iTunes 3, DVD Player, Inkwell и iChat. Приверженцам средств командной строки адресовано введение в Unix – надежный фундамент MacOSX10.2. Есть и путеводители по системе – один из словарей «Куда оно подевалось?» предназначен для тех, кто знаком с Маком давно, а второй – для тех, кто собирается покинуть платформу Windows. Они помогают узнать, где в Mac OS X 10.2 находится любая традиционная возможность.

Цена: 150 руб.
ISBN: 5-93286-053-7

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MacBook Air Portable Genius
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MacBook Air Portable Genius

Автор: McFedries

Get the most from Apple's ultracool new MacBook Air Apple's newest MacBook Air is smaller, lighter, and more powerful than ever. And this convenient little book is loaded with tips and techniques for everything from getting started with your MacBook Air to maximizing power and battery life. Learn innovative ways to accomplish a task more efficiently, master the new features of the MacBook Air, and take advantage of all the remote features and accessories. Fun, hip, and portable, this guide has what every Mac fan needs to know about the MacBook Air. The new MacBook Air features flash storage, longer battery life, a full-sized keyboard with multitouch trackpad, WiFi and Bluetooth connectivity, and extreme portability This convenient, portable guide explains popular new features and how to make the most of them Covers all the key skills, tools, and shortcuts to make you a more efficient MacBook user Includes plenty of hip tips for configuring the multitouch trackpad, maximizing power, streamlining common tasks, and more As cool as the MacBook Air itself, this book has what you need to maximize your portable computer.

Цена: 2761.61 руб.
ISBN: 9781118077191

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MacBook For Dummies
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MacBook For Dummies

Автор: Mark Chambers L

Get the most out of your MacBook Your new MacBook is sleek and powerful, and this down-to-earth guide makes it easier than ever to navigate, personalize, and maximize what it can help you accomplish. From taking it out of the box and turning it on for the first time to file storage and security, to downloading apps and working with iCloud, MacBook For Dummies helps you discover—all in one place—everything your laptop can do. Ultra-light, ultra-fast, and ultra-powerful, the MacBook is the coolest laptop around, and longtime Mac guru Mark L. Chambers is just the guy you want showing you the ropes. Inside, he shows you how to navigate the Mac desktop, customize your settings, surf the web and set up email, hook into a network, transfer your important documents from another PC or Mac, and troubleshoot with ease. You'll also get the inside scoop on the fun stuff like FaceTime video calling, Messages, Reminders, photos, videos, music, the Mac App Store, and more. Explore the new OS X Be productive with Keynote and Pages Get creative with Photos and iMovie Find tips for maintenance and security Whether you're a PC convert or a seasoned Apple enthusiast, this book helps you get the most of your magnificent MacBook!

Цена: 2760.69 руб.
ISBN: 9781119417323

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Machinaal Leren In Actie
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Machinaal Leren In Actie

Автор: Alan T. Norman

Bent u op zoek naar een basisboek om u op weg te helpen met de basisconcepten van Machinaal leren? Mijn boek zal u de basisconcepten uitleggen op manieren die gemakkelijk te begrijpen zijn. Zodra u dit boek hebt gelezen, zult u een stevige greep op de kernprincipes hebben die het gemakkelijker zullen maken om aan een geavanceerder boek te stappen indien u meer wilt leren. Informational Technology bedrijf in het hart van SFC. Hij streeft ernaar om te werken voor de Amerikaanse overheid als een security hacker, maar houdt ook van het onderwijzen van anderen over de toekomst van technologie. Alan is ervan overtuigd dat de toekomst zal sterk vertrouwen op computer ”geeks” voor zowel de veiligheid en de successen van bedrijven en toekomstige banen gelijk. In zijn vrije tijd, hij houdt van analyseren en alles onderzoeken over het spel van basketbal.

Цена: 294.95 руб.
ISBN: 9788835412557

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Machine Learning For Dummies
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Machine Learning For Dummies

Автор: Luca Massaron

Your no-nonsense guide to making sense of machine learning Machine learning can be a mind-boggling concept for the masses, but those who are in the trenches of computer programming know just how invaluable it is. Without machine learning, fraud detection, web search results, real-time ads on web pages, credit scoring, automation, and email spam filtering wouldn't be possible, and this is only showcasing just a few of its capabilities. Written by two data science experts, Machine Learning For Dummies offers a much-needed entry point for anyone looking to use machine learning to accomplish practical tasks. Covering the entry-level topics needed to get you familiar with the basic concepts of machine learning, this guide quickly helps you make sense of the programming languages and tools you need to turn machine learning-based tasks into a reality. Whether you're maddened by the math behind machine learning, apprehensive about AI, perplexed by preprocessing data—or anything in between—this guide makes it easier to understand and implement machine learning seamlessly. Grasp how day-to-day activities are powered by machine learning Learn to 'speak' certain languages, such as Python and R, to teach machines to perform pattern-oriented tasks and data analysis Learn to code in R using R Studio Find out how to code in Python using Anaconda Dive into this complete beginner's guide so you are armed with all you need to know about machine learning!

Цена: 2760.69 руб.
ISBN: 9781119245759

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Machine Learning in Bioinformatics
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Machine Learning in Bioinformatics

Автор: Yanqing Zhang

An introduction to machine learning methods and their applications to problems in bioinformatics Machine learning techniques are increasingly being used to address problems in computational biology and bioinformatics. Novel computational techniques to analyze high throughput data in the form of sequences, gene and protein expressions, pathways, and images are becoming vital for understanding diseases and future drug discovery. Machine learning techniques such as Markov models, support vector machines, neural networks, and graphical models have been successful in analyzing life science data because of their capabilities in handling randomness and uncertainty of data noise and in generalization. From an internationally recognized panel of prominent researchers in the field, Machine Learning in Bioinformatics compiles recent approaches in machine learning methods and their applications in addressing contemporary problems in bioinformatics. Coverage includes: feature selection for genomic and proteomic data mining; comparing variable selection methods in gene selection and classification of microarray data; fuzzy gene mining; sequence-based prediction of residue-level properties in proteins; probabilistic methods for long-range features in biosequences; and much more. Machine Learning in Bioinformatics is an indispensable resource for computer scientists, engineers, biologists, mathematicians, researchers, clinicians, physicians, and medical informaticists. It is also a valuable reference text for computer science, engineering, and biology courses at the upper undergraduate and graduate levels.

Цена: 15685.97 руб.
ISBN: 9780470397411

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Machining For Dummies
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Machining For Dummies

Автор: Kip Hanson

Start a successful career in machining Metalworking is an exciting field that's currently experiencing a shortage of qualified machinists—and there's no time like the present to capitalize on the recent surge in manufacturing and production opportunities. Covering everything from lathe operation to actual CNC programming, Machining For Dummies provides you with everything it takes to make a career for yourself as a skilled machinist. Written by an expert offering real-world advice based on experience in the industry, this hands-on guide begins with basic topics like tools, work holding, and ancillary equipment, then goes into drilling, milling, turning, and other necessary metalworking processes. You'll also learn about robotics and new developments in machining technology that are driving the future of manufacturing and the machining market. Be profitable in today's competitive manufacturing environment Set up and operate a variety of computer-controlled and mechanically controlled machines Produce precision metal parts, instruments, and tools Become a part of an industry that's experiencing steady growth Manufacturing is the backbone of America, and this no-nonsense guide will provide you with valuable information to help you get a foot in the door as a machinist.

Цена: 2760.69 руб.
ISBN: 9781119426509

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macOS Catalina For Dummies
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macOS Catalina For Dummies

Автор: Bob LeVitus

Цена: 2111 руб.
ISBN: 9781119607991

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macOS High Sierra For Dummies
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macOS High Sierra For Dummies

Автор: Bob LeVitus

Work, play, connect, and share with the ultimate tour to macOS 'X' macOS 'X' For Dummies is the ultimate tour guide to the Mac operating system, written by Bob «Dr. Mac» LeVitus himself! Whether you're upgrading your trusty old MacBook or venturing into new territory for the very first time, this easy to use guide will get you up and running quickly. It's all here: navigation, preferences, file management, networking, music and movies, and so much more. From the absolute basics to advanced techniques, this book shows you everything you need to know to turn your Mac into an extension of your brain. Concerned about security? Need to troubleshoot an issue? Want to make your Mac perform even better? Let Dr. Mac walk you through it with clear explanations and a little bit of humor. Read this book beginning-to-end for a complete tutorial, or dip in and out as needed when things take an unexpected turn; if you have macOS questions, Dr. Mac has the answers you need. macOS has powered Macs since 2001. Each free annual update improves the system's functionality, and typically offers a few new tools and fixes old issues. If you need to learn your way around this year's update quickly, easily, and thoroughly, this book is for you. Get organized and find your way around the interface Customize your Mac's look, «feel,» and behavior Get connected, get online, and into the cloud Access your movies and music, back up your data, and more! Famous for its reliability and usability, macOS offers the sort of streamlined tools and operations you won't find anywhere else. macOS 'X' For Dummies helps you discover just how much your Mac can do for you.

Цена: 2760.69 руб.
ISBN: 9781119417118

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Macrocycles. Construction, Chemistry and Nanotechnology Applications
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Macrocycles. Construction, Chemistry and Nanotechnology Applications

Автор: Higson S?amus

Macrocyclic molecules contain rings made up of seven or more atoms. They are interesting because they provide building blocks for synthesizing precise two or three dimensional structures – an important goal in nanotechnology. For example, they can be used to develop nanosized reaction vessels, cages, switches and shuttles, and have potential as components in molecular computers. They also have applications as catalysts and sensors. Macrocycles: Construction, Chemistry and Nanotechnology Applications is an essential introduction this important class of molecules and describes how to synthesise them, their chemistry, how they can be used as nanotechnology building blocks, and their applications. A wide range of structures synthesised over the past few decades are covered, from the simpler cyclophanes and multi-ring aromatic structures to vases, bowls, cages and more complex multi-ring systems and 3D architectures such as “pumpkins”, interlocking chains and knots. Topics covered include: principles of macrocycle synthesis simple ring compounds multi-ring aromatic structures porphyrins and phthalocanines cyclophanes crown ethers, cryptands and spherands calixarenes, resorcinarenes, cavitands, carcerands, and heterocalixarenes cyclodextrins cucurbiturils cyclotriveratylenes rotaxanes catenanes complex 3D architectures, including trefoils and knots Macrocycles: Construction, Chemistry and Nanotechnology Applications distills the essence of this important topic for undergraduate and postgraduate students, and for researchers in other fields interested in getting a general insight into this increasingly important class of molecules.

Цена: 22866.16 руб.
ISBN: 9781119989936

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Magie im sinnlosen Universium (Ungek?rzt)
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Magie im sinnlosen Universium (Ungek?rzt)

Автор: Christian Loidl

Исполнители: Stefan Bergmann

Цена: 1281.39 руб.
ISBN: 9783990869178

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Make Money with Affordable Apartment Buildings and Commercial Properties
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Make Money with Affordable Apartment Buildings and Commercial Properties

Автор: Gary Eldred W

Make Money with Affordable Apartment Buildings and Commercial Properties, Second Edition, shows you how to build wealth with affordable multi-unit residential and commercial buildings. Low-priced income properties can yield higher returns than single-family homes?especially if you manage them yourself. This book shows you how to find, assess, buy, and manage apartment buildings, retail offices, self-storage, and other overlooked investment alternatives. In today?s tough housing market, these properties offer great returns.

Цена: 1836.47 руб.
ISBN: 9780470288276

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Malab? And The Enchanted Sheep
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Malab? And The Enchanted Sheep

Автор: Massimo Longo

Series: I’m writing this for you Massimo and Maria Grazia are a couple both in real and literary life, and they love writing fiction for everyone, regardless of their age. This idea was born with the idea of turning the tales they had made up for their children into books.

Цена: 294.95 руб.
ISBN: 9788835417026

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MALDI Mass Spectrometry for Synthetic Polymer Analysis
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MALDI Mass Spectrometry for Synthetic Polymer Analysis

Автор: Liang Li

Principles and Practices of Polymer Mass Spectrometry helps readers acquire the skills necessary for selecting the optimal methods, handling samples, analyzing the data, and interpreting the results of the mass spectrometry of polymers. This guide describes the principles of polymer MS and best practices in polymer characterization. It discusses different approaches, including MALDI, ESI, TOF MS, and FT-MS. It provides a guide to developing appropriate sample preparation protocols for different polymers. Complete with examples of applications and experiments, this is an excellent reference for scientists, researchers, graduate students, and others.

Цена: 12808.37 руб.
ISBN: 9780470567227

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Malicious Cryptography. Exposing Cryptovirology
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Malicious Cryptography. Exposing Cryptovirology

Автор: Adam Young

Hackers have uncovered the dark side of cryptography—that device developed to defeat Trojan horses, viruses, password theft, and other cyber-crime. It’s called cryptovirology, the art of turning the very methods designed to protect your data into a means of subverting it. In this fascinating, disturbing volume, the experts who first identified cryptovirology show you exactly what you’re up against and how to fight back. They will take you inside the brilliant and devious mind of a hacker—as much an addict as the vacant-eyed denizen of the crackhouse—so you can feel the rush and recognize your opponent’s power. Then, they will arm you for the counterattack. This book reads like a futuristic fantasy, but be assured, the threat is ominously real. Vigilance is essential, now. Understand the mechanics of computationally secure information stealing Learn how non-zero sum Game Theory is used to develop survivable malware Discover how hackers use public key cryptography to mount extortion attacks Recognize and combat the danger of kleptographic attacks on smart-card devices Build a strong arsenal against a cryptovirology attack

Цена: 4142.42 руб.
ISBN: 9780764568466

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Malware Analyst s Cookbook and DVD. Tools and Techniques for Fighting Malicious Code
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Malware Analyst's Cookbook and DVD. Tools and Techniques for Fighting Malicious Code

Автор: Michael Ligh

A computer forensics «how-to» for fighting malicious code and analyzing incidents With our ever-increasing reliance on computers comes an ever-growing risk of malware. Security professionals will find plenty of solutions in this book to the problems posed by viruses, Trojan horses, worms, spyware, rootkits, adware, and other invasive software. Written by well-known malware experts, this guide reveals solutions to numerous problems and includes a DVD of custom programs and tools that illustrate the concepts, enhancing your skills. Security professionals face a constant battle against malicious software; this practical manual will improve your analytical capabilities and provide dozens of valuable and innovative solutions Covers classifying malware, packing and unpacking, dynamic malware analysis, decoding and decrypting, rootkit detection, memory forensics, open source malware research, and much more Includes generous amounts of source code in C, Python, and Perl to extend your favorite tools or build new ones, and custom programs on the DVD to demonstrate the solutions Malware Analyst's Cookbook is indispensible to IT security administrators, incident responders, forensic analysts, and malware researchers.

Цена: 5522.31 руб.
ISBN: 9781118003367

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Managing Millennials For Dummies
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Managing Millennials For Dummies

Автор: Debra Arbit

Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you how to manage your Millennial workers and teach them how to manage themselves. You'll learn just what makes them tick—they're definitely not the workers of yesteryear—and how to uncover the deeply inspirational talent they have hiding not far below the surface. Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You'll learn why flex time, social media, dress code, and organizational structure are shifting, and answer the all-important question: why won't they use the phone? Millennials are the product of a different time, with different values, different motivations, and different wants—and in the U.S., they now make up the majority of the workforce. This book shows you how to bring out their best and discover just how much they're really capable of. Learn how Millennials are changing the way work gets done Understand new motivations, attitudes, values, and drive Recruit, motivate, engage, and retain incredible emerging talent Discover the keys to optimal Millennial management The pop culture narrative would have us believe that Millennials are entitled, lazy, spoiled brats—but the that couldn't be further from the truth. They are the generation of change: highly adaptive, bright, and quick to take on a challenge. Like any generation of workers, performance lies in management—if you're not getting what you need from your Millennials, it's time to learn how to lead them the way they need to be led. Managing Millennials For Dummies is your handbook for allowing them to exceed your expectations.

Цена: 2300.42 руб.
ISBN: 9781119310235

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Managing Open Source Projects. A Wiley Tech Brief
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Managing Open Source Projects. A Wiley Tech Brief

Автор: Jan Sandred

The only guide to managing and integrating the open source model With the phenomenal success of Linux, companies are taking open source business solutions much more seriously than ever before. This book helps to satisfy the growing demand for guidance on how to manage open source enterprise development projects. Expert Jan Sandred explores the open source philosophy, describes current software tools for managing open source projects, and provides expert guidance on how to organize and manage open source projects using the Internet as a collaboration tool. With the help of several fascinating and instructive case studies, Sandred explores practical concerns such as building, motivating, and managing virtual teams; structuring tasks and meeting deadlines; establishing trust; project management software tools; maintaining project security; and more.

Цена: 3313.02 руб.
ISBN: 9780471189176

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Managing Safety
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Managing Safety

Автор: Группа авторов

What are accidents? Are they just statistics that your safety department sends to you monthly and which you glance over and ask yourself whether the safety professional you have employed is doing his job right? Aimed primarily at top and middle management, this book adopts the new approach to preventing serious incidents rather than minimal compliance with regulations. It takes you step-by-simple-step to show how accidents can be avoided with little effort and money, allowing you to reap the rewards such an injury-free culture brings: higher worker morale, better product quality, and maximum productivity. Plus the inner satisfaction of reaching a goal that is worth striving for, namely zero accidents.

Цена: 16017.36 руб.
ISBN: 9783527609598

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Managing the Testing Process. Practical Tools and Techniques for Managing Hardware and Software Testing
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Managing the Testing Process. Practical Tools and Techniques for Managing Hardware and Software Testing

Автор: Rex Black

New edition of one of the most influential books on managing software and hardware testing In this new edition of his top-selling book, Rex Black walks you through the steps necessary to manage rigorous testing programs of hardware and software. The preeminent expert in his field, Mr. Black draws upon years of experience as president of both the International and American Software Testing Qualifications boards to offer this extensive resource of all the standards, methods, and tools you'll need. The book covers core testing concepts and thoroughly examines the best test management practices and tools of leading hardware and software vendors. Step-by-step guidelines and real-world scenarios help you follow all necessary processes and avoid mistakes. Producing high-quality computer hardware and software requires careful, professional testing; Managing the Testing Process, Third Edition explains how to achieve that by following a disciplined set of carefully managed and monitored practices and processes The book covers all standards, methods, and tools you need for projects large and small Presents the business case for testing products and reviews the author's latest test assessments Topics include agile testing methods, risk-based testing, IEEE standards, ISTQB certification, distributed and outsourced testing, and more Over 100 pages of new material and case studies have been added to this new edition If you're responsible for managing testing in the real world, Managing the Testing Process, Third Edition is the valuable reference and guide you need.

Цена: 4970.91 руб.
ISBN: 9781118746219

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Manual IPhone 12 Pro Para Ignorantes
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Manual IPhone 12 Pro Para Ignorantes

Автор: Джим Вуд

"Este manual est? dise?ado para ayudarte a empezar a utilizar tu iPhone en el menor tiempo posible. Puedes empezar a utilizarlo tan pronto como empieces a usar este libro, pues no necesitas esperar a terminar de leerlo para comenzar a ponerla en pr?ctica. Este manual fue escrito a prop?sito en un lenguaje no demasiado formal y t?cnico, excepto cuando sea imprescindible. De hecho, se ha puesto un mont?n de esfuerzo en asegurar que el lenguaje utilizado en este libro sea un poco m?s informal de lo que se puede esperar de la mayor?a de otros manuales de iPhone. Con este libro, podr?s ahorrarte tiempo y toneladas de energ?a si sigues los consejos, trucos y recomendaciones que encontrar?s en ?l. Tambi?n obtendr?s un inmenso conocimiento detallado paso a paso a lo largo de ?l, en cap?tulos que son f?ciles de seguir. Solo aquellos que tengan este libro podr?n beneficiarse de tener un manual de referencia tan incre?ble que puede hacer frente a cualquier desaf?o que te puedas encontrar. ?De principiante en iPhone a usuario experto! ?Adquirir un iPhone puede ser una experiencia emocionante e intimidante al mismo tiempo! Con un gran tel?fono como el iPhone 12 Pro Max te puedes sentir como si te regalaran el nuevo juguete con el que siempre hab?as so?ado. Como ya te habr?s dado cuenta, tiene un mont?n de caracter?sticas, algunas de las cuales probablemente nunca utilizar?s. Pero para esas caracter?sticas que tienes la intenci?n de utilizar o deber?as utilizar… ?Necesitar?s una gran gu?a como este libro que entiende tus necesidades y que est? lista para llevarte a trav?s de ese proceso gracias a un lenguaje sencillo de entender! Este manual est? dise?ado para ayudarte a utilizar tu iPhone en el menor tiempo posible. Pues no necesitas esperar a terminar de leer la gu?a para comenzar a ponerla en pr?ctica. Adem?s, este manual fue escrito a prop?sito para servir como una gu?a de iPhone en un lenguaje no demasiado formal y t?cnico. De hecho, se ha puesto un mont?n de esfuerzo en asegurar que el lenguaje utilizado en este libro sea un poco m?s informal que lo que se puede esperar de la mayor?a de otros manuales de iPhone. La familia del iPhone 12 utiliza el nuevo iOS 14 que viene con muchas herramientas ?tiles, incluyendo la capacidad de mostrar la c?mara 3D de tres lentes para mejorar el v?deo, los juegos y mucho m?s. El Nuevo dise?o f?sico tambi?n se aleja un poco del iPhone 11, pero viene preparado para manejar la red 5G as? como integrar dos formas de 5G. El iPhone 12 Pro Max es una gran combinaci?n de ingenier?a de hardware de alta calidad, software de calidad y grandes accesorios, todo ello orientado a hacer que tu experiencia de usuario con el iPhone sea excelente. Algunas de las cosas que debes esperar en este libro incluyen: – Gestionar el ID de Apple y los ajustes de iCloud en el iPhone – Formas de utilizar iCloud en el iPhone 12 – Hacer una captura o grabaci?n de pantalla en el iPhone 12- Cambiar los sonidos y las vibraciones del iPhone 12 – Pantalla de inicio y aplicaciones abiertas – Escribir y editar texto en el iPhone 12 – A?adir o cambiar teclados en el iPhone 12 – Usar la aplicaci?n Mapas – Usar y personalizar el Centro de Control en el iPhone 12 – Permitir el acceso a funciones desde la pantalla de bloqueo del dispositivo – C?mo usar clips de aplicaciones en el iPhone – Elegir los ajustes del iPhone 12 para viajar – Configurar el tiempo de pantalla para un Miembro de la familia en el iPhone 12 – Configurar No Molestar en el iPhone 12 – Activar No Molestar mientras se conduce – Cambiar entre aplicaciones en el iPhone 12 – Cambiar entre aplicaciones abiertas… Y mucho m?s. El iPhone es posiblemente el smartphone m?s potente que hay, que adem?s se puede utilizar para tomar grandes fotos y hacer casi cualquier cosa. Sin embargo, aunque algunas personas lo encuentran intuitivamente f?cil de usar, para otras, especialmente para las que nunca lo han usado antes o para las que simplemente quieran sacarle m?s provecho, puede ser un poco complicado. Para esas personas, este libro ser? una gu?a muy valiosa. Con este libro en tus manos, podr?s ahorrarte tiempo y toneladas de energ?a si sigues los consejos y trucos que encontrar?s en ?l. Tambi?n obtendr?s un inmenso conocimiento en los cap?tulos detallados paso a paso y f?ciles de seguir que se utilizan a lo largo de este libro. Solo aquellos que tengan este libro podr?n beneficiarse de tener un manual de referencia tan incre?ble que puede hacer frente a cualquier desaf?o posible. Puedes usar este libro como un regalo para un amigo, hijo, hija, o un ser querido a fin de ayudarles a usar r?pidamente su tel?fono tan pronto como comiencen a explorar las p?ginas de este libro. ?Bono especial! Tenemos un regalo especial para ti, algo que creemos que te encantar?. Haz clic en el bot?n “A?adir a la cesta” para comprarlo en tu cuenta o haz clic en el bot?n “Comprar ahora” para adquirir tu ejemplar ahora mismo.

Цена: 442.91 руб.
ISBN: 9788835420323

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Marine Mussels
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Marine Mussels

Автор: Elizabeth Gosling

A comprehensive volume providing broad and detailed coverage of marine mussels Marine Mussels: Ecology, Physiology, Genetics and Culture provides readers with in-depth, fully up-to-date information on all major aspects of marine mussels. Written by an internationally renowned expert in the field, this authoritative volume addresses morphology, ecology, ­feeding, phylogeny and evolution, reproduction and larval development, settlement and recruitment, genetics, disease, management of culture systems and more. The book encompasses many different species of marine mussels: genus Mytilus , other important commercial marine genera such as Perna, Aulacomya and Choromytilus , and non-commercial genera including Modiolus, Geukensia, Brachidontes and hydrothermal vent Bathymodiolus . Comprising twelve extensively cross-referenced chapters, the book discusses a diversity of integrated topics that range from fundamental physiology of marine mussels to new techniques being applied in their biology and ecology. Author Elizabeth Gosling reviews contemporary developments and issues in the field such as the use of DNA genetic markers in detecting and diagnosing different strains of pathogenic bacteria, the use of mussels as monitors of marine contaminants, sophisticated modelling techniques that simulate disease and forecast outbreaks, and the impacts of global warming, ocean acidification and hypoxia on marine mussels. Presenting an inclusive, highly detailed treatment of mussel biology, physiology, genetics, and culture, this invaluable resource: Contains thorough descriptions of external and internal anatomy, global and local distribution patterns, the impacts of mussels on marine ecosystems, and the processes of circulation, respiration, excretion and osmoregulation Reflects significant advances in mussel science and new areas of research in marine mussels Describes the fundamentals of mussel aquaculture, the types and levels of contaminants in the marine environment and new approaches for sustainable aquaculture development Discusses the application of genetic methods, population genetics, global breeding programmes and the emerging area of bivalve genomics Addresses the role of mussels in disease transmission to humans, including production and processing controls, regulation of monitoring and quality control Marine Mussels: Ecology, Physiology, Genetics and Culture is essential reading for biological scientists, researchers, instructors and advanced students in the fields of biology, ecology, aquaculture, environmental science, toxicology, genetics, pathology, taxonomy and public health.

Цена: 23816.78 руб.
ISBN: 9781119293934

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Market-Oriented Grid and Utility Computing
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Market-Oriented Grid and Utility Computing

Автор: Bubendorfer Kris

The first single-source reference covering the state of the art in grid and utility computing economy research This book presents the first integrated, single-source reference on market-oriented grid and utility computing. Divided into four main parts—and with contributions from a panel of experts in the field—it systematically and carefully explores: Foundations—presents the fundamental concepts of market-oriented computing and the issues and challenges in allocating resources in a decentralized computing environment. Business models—covers business models for service providers and brokers supporting different types of distributed applications, as well as business rules-based models for managing virtual organizations and accounting operations and services in grid computing environments. Policies and agreements—introduces policies, agreements, and specifications for the negotiation and establishment of contracts between providers and consumers. It also covers different approaches for resource allocation based on service-level agreements (SLAs) and management of risks associated with SLA violations. Resource allocation and scheduling mechanisms—covers economic models, such as commodity models, reciprocation, auctions, and game theory, and middleware technologies, such as Nimrod/G and Gridbus, for market-oriented grid computing and utility-oriented resource allocation. This book expertly captures the state of the art in the field while also identifying potential research directions and technologies that will facilitate the creation of global commercial grid and utility computing systems. It is an indispensable reference for systems architects, practitioners, developers, new researchers, and graduate students.

Цена: 19883.62 руб.
ISBN: 9780470455425

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Marketing Analytics. Data-Driven Techniques with Microsoft Excel
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Marketing Analytics. Data-Driven Techniques with Microsoft Excel

Автор: Wayne Winston L

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Цена: 4601.77 руб.
ISBN: 9781118439357

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Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy
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Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy

Автор: Vanessa Fox

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as «Panda» Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

Цена: 1836.47 руб.
ISBN: 9781118342992

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Marketing Your Small Business For Dummies
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Marketing Your Small Business For Dummies

Автор: Carolyn Tate

Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market – identify your ideal customers, and what, how and why they buy Develop business and marketing plans – learn how to create them and why they're so important Build effective databases – develop a database that creates business for you, without the headaches Solidify your branding – create a unique brand and keep it fresh and exciting Understand the power of advertising – assess if it's right for your business and how to pick the right strategies Master publicity – get your business in the media with the right message Implement relationship marketing – develop and maintain networks to create new opportunities Embrace websites and online marketing – build a website that drives customers to you, and use online tools and search engines to generate business

Цена: 2024.26 руб.
ISBN: 9781742469942

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Martin Eden (Unabridged)
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Martin Eden (Unabridged)

Автор: Джек Лондон

Исполнители: Rayner Bourton

Цена: 1478.68 руб.
ISBN: 9783990869581

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Maschinelles Lernen In Aktion
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Maschinelles Lernen In Aktion

Автор: Alan T. Norman

Sind Sie auf der Suche nach einem Einsteigerbuch, um sich mit den grundlegenden Konzepten des maschinellen Lernens vertraut zu machen? Mein Buch erkl?rt Ihnen die grundlegenden Konzepte auf einfach verst?ndliche Weise. Wenn Sie dieses Buch gelesen haben, werden Sie ein solides Verst?ndnis f?r die Grundprinzipien haben, das Ihnen den Schritt zu einem fortgeschritteneren Buch erleichtert, wenn Sie mehr dar?ber lernen m?chten. Translator: Bianca Balzer

Цена: 393.59 руб.
ISBN: 9788835429395

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Maschinelles Lernen In Aktion
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Maschinelles Lernen In Aktion

Автор: Alan T. Norman

Sind Sie auf der Suche nach einem Einsteigerbuch, um sich mit den grundlegenden Konzepten des maschinellen Lernens vertraut zu machen? Mein Buch erkl?rt Ihnen die grundlegenden Konzepte auf einfach verst?ndliche Weise. Wenn Sie dieses Buch gelesen haben, werden Sie ein solides Verst?ndnis f?r die Grundprinzipien haben, das Ihnen den Schritt zu einem fortgeschritteneren Buch erleichtert, wenn Sie mehr dar?ber lernen m?chten. Sind Sie auf der Suche nach einem Einsteigerbuch, um sich mit den grundlegenden Konzepten des maschinellen Lernens vertraut zu machen? Mein Buch erkl?rt Ihnen die grundlegenden Konzepte auf einfach verst?ndliche Weise. Wenn Sie dieses Buch gelesen haben, werden Sie ein solides Verst?ndnis f?r die Grundprinzipien haben, das Ihnen den Schritt zu einem fortgeschritteneren Buch erleichtert, wenn Sie mehr dar?ber lernen m?chten.

Цена: 294.95 руб.
ISBN: 9788835406532

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