product placement (страница 2)

Автор: Tony Waters

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Автор: David Hieatt

Исполнители: Marcelo Pintos

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Автор: Max Altschuler

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Автор: Брайан Трейси

Raise happy, healthy, self-confident children who will always love and respect you for doing an exceptional job as their parent! The biggest regrets that parents have later on in life is that they didn't spend enough time with their children and that they feel they didn't do a good enough job.The true measure of how good a parent you are is how well your children turn out. The great news is that it is never too late to become an exceptional mom or dad, and it's actually very simple. I am happy to share the secrets of what I learned many years ago. I will give you the tools that you need to be an absolutely outstanding parent.In this audio, you will learn how to:-Raise children with high levels of self-confidence and self-esteem so they can grow up capable and competent to create a wonderful life for themselves-Guide and correct them with love and sensitivity-Recognize and honor their unique differences-Build bridges of honesty and openness-Keep them off of drugs, alcohol, and tobacco-Make them feel terrific about themselves-Raise children with good health habits to sustain a long, healthy life-Raise children who are leaders, who rise to responsibility and are respected by othersYour children respond to the people who love them most. That is why you must become the greatest single source of love, encouragement, and reinforcement for your child. Become a super parent today.

Серия: Made for Success

Исполнители: Made for Success

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Автор: Lisa Earle McLeod

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Автор: Lisa Earle McLeod

Don’t let anyone tell you that you have to choose  between making money and making a difference.    Selling  With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition  is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research,  Selling With Noble Purpose  explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.  Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:  How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.

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Автор: Art Sobczak

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Автор: Shiv Singh

Make friends and sell things to people through social media   Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies , leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

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Автор: Wilfried von Eiff

Satt werden oder Begeisterung empfinden? Die vom Centrum f?r Krankenhaus-Management durchgef?hrte Studie 'Patientenorientierung und Prozessoptimierung in der Speisenversorgung von Krankenh?usern' zeigt, dass sich jedes sechste Krankenhaus veranlasst sieht, eine Ver?nderung der eigenen Warmk?chenverpflegung anzugehen. Die Gr?nde daf?r sind vielf?ltig: · Sicherstellung der Hygienestandards, · Steigerung der Patientenzufriedenheit, · Investitionen in K?chentechnik, · Nutzung des Speisenmanagements als Marketingfaktor. Genau hier setzt das Werk an und liefert fundiertes Wissen sowie vielf?ltige Antworten zu den Fragen der Speisenversorgung in der Gemeinschaftsverpflegung mit Blick auf zentrale Qualit?ts-, Wirtschaftlichkeits- und Marketingaspekte.

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Автор: Josh Altman

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Автор: Крис Смит

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Автор: Крис Смит

The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales Stop chasing leads and start attracting clients with amazing marketing and clever ads Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. The Conversion Code , Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.

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Автор: Daniel Bausor

How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth. Future business models are no longer about functions – they are beginning to revolve around customers. Customer-led companies will, over time, unpack their static functional activities and transform their structure. Customer advocates already wield massive influence in a customer’s buying process, and this is only set to increase. This is already changing the role and nature of business functions and Sales is no longer seen as the only source of growth. The Customer Economy is placing greater demands on businesses and offers greater rewards to the businesses that meet and exceed customer expectations. This invaluable book will enable readers to: Lead their organisations to more profitable and sustainable growth Transform their organisations to become truly customer-centric with the C-change growth engine Explore in-depth stories from leaders of companies such as Zoom, Signify, Starling Bank, Ritz Carlton, Microsoft and Finastra with frank advice and practical steps to achieve success Help their companies adapt to, and profit from, the new realities of the Customer Economy Gain important insights from business leaders on best practice in key customer-centric growth areas The Customer Catalyst shows businesses how to survive the transition to the Customer Economy, transform to align around today’s dynamic customer needs, and ultimately, drive sustainable business growth.

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Автор: Mario Pricken

For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his analysis, he has identified 80 parameters that can be found, for example, in the biographies of exceptional cars, watches, luxury foods, designer furniture, artwork and services – such as the elements of uniqueness, scarcity, the effect of time or magnificently orchestrated transfers of ownership. In addition, the book provides a comprehensive catalog of questions to help us generate our own ideas for giving products that special something which transforms them into objects of desire. «The Essence of Value» is an inspiring book for progressive, creative people involved in product development, marketing, design, events and the arts as well as recommended reading for those who appreciate fine things and want to understand what makes products particularly special and valuable. The book focusses on intuition and understanding, but it also inspires and entertains, offering us an entirely new way of looking at the creation, marketing and purchase of truly desirable products. This travel guide through the world of valuable products and objects – reveals, based on examples from the worlds of business, the arts and religion, and with numerous accompanying illustrations, the fundamental parameters that create value and make products «shine» – can be used as an analytical tool to quickly and easily determine the «value-DNA» of a product – provides over 300 thought-provoking questions to inspire new ideas on how to imbue products with value – shows professionals a clear and practical application of the value parameters.

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Автор: David Meerman Scott

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

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Автор: Jim Ewel

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Автор: Philipp Felsch

‘Theory’ – a magical glow has emanated from this word since the sixties. Theory was more than just a succession of ideas: it was an article of faith, a claim to truth, a lifestyle. It spread among its adherents in cheap paperbacks and triggered heated debates in seminar rooms and caf?s. The Frankfurt School, Structuralism, Post-Structuralism, Adorno, Derrida, Foucault: these and others were the exotic schools and thinkers whose ideas were being devoured by young minds. But where did the fascination for dangerous thoughts come from? In his magnificently written book, Philipp Felsch follows the hopes and dreams of a generation that entered the jungle of difficult texts. His setting is West Germany in the decades from the 1960s to the 1990s: in a world frozen in the Cold War, movement only came from big ideas. It was the time of apocalyptic master thinkers, upsetting reading experiences and glamorous incomprehensibility. As the German publisher Suhrkamp published Adorno’s Minima Moralia and other High Theory works of the Frankfurt School, a small publisher in West Berlin, Merve Verlag, provided readers with a steady stream of the subversive new theory coming out of France. By following the adventures of the publishers who provided the books and the reading communities that consumed and debated them, Philipp Felsch tells the remarkable story of an intellectual revolt when the German Left fell in love with Theory.

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Автор: Daniel Disney

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Автор: Derral Eves

Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue , the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

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Автор: Адриан Вебстер

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Автор: Harold Kerzner, Ph.D

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Автор: Джордан Белфорт

Исполнители: Джордан Белфорт

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Автор: Группа авторов

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Автор: D. Keith Pigues

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

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