малый и средний бизнес (страница 17)

Электронные книги

Категория: - бизнес-книги

Формат посмотра: Полный многострочный, Полный в две строчки, Полный без аннотации, Наименование-Цена-Автор, Наименование-Цена

Сортировка: Наименование, Цена, Автор

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Forex on Five Hours a Week. How to Make Money Trading on Your Own Time
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Forex on Five Hours a Week. How to Make Money Trading on Your Own Time

Автор: Raghee Horner

A top forex trader reveals how to ease into this market and excel Trading the forex market has become one of the most popular forms of trading, mainly because of its twenty-four-hour access and the fact that there is always a bull market available in this arena. But not everyone is interested in quitting their jobs and spending all day trying to make a living trading. That's where Forex in Five Hours a Week comes in. This book shows readers how they can master a few techniques, focus their efforts on their choice of time frame, and profit in the forex market. Readers with a day job and little time to dedicate to the market will learn all they need to know to capture consistent profits

Цена: 5523.23 руб.
ISBN: 9780470572764

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Foundations of Data Intensive Applications
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Foundations of Data Intensive Applications

Автор: Supun Kamburugamuve

Цена: 4646.17 руб.
ISBN: 9781119713036

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Fraud in the Markets. Why It Happens and How to Fight It
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Fraud in the Markets. Why It Happens and How to Fight It

Автор: Peter Goldmann

A dramatic look at fraud's role in our financial markets-and how you can protect yourself Fraud In the Markets reveals the critical role fraud played in the global financial crisis-even as many of the perpetrators continue to go unpunished. Shedding light on the reckless conduct of the former senior executives at major Wall Street firms such as Lehman Brothers, Bear Stearns, Merrill Lynch and others just before their collapse, this timely book shows how the culture of «anything goes» on Wall Street fueled the innovation of exotic but deadly asset-backed securities. A frank insider look at the most dramatic economic and business headlines in recent memory, you will find revealing discussion of The egregiously fraudulent lending practices that engulfed the entire US mortgage industry The brazenly deceptive marketing of asset-backed securities A road map to prevent similar disasters from recurring Fraud in the Markets offers forward-looking advice, with practical guidelines for protecting yourself and your company from various forms of fraud that were found to have played a role in the current economic and financial crisis.

Цена: 3677.55 руб.
ISBN: 9780470608364

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Freesourcing. How To Start a Business with No Money
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Freesourcing. How To Start a Business with No Money

Автор: Jonathan Yates

So you've got the drive to start a business. You might even have the Big Idea all mapped out. But then you realise that you've got no money to take it to the next stage. Back to the day job? No way. That's where Freesourcing comes in. Believe it or not, you don't need money to start a business. There's an entire industry out there waiting to help you take your idea and make it happen… for free. All you need to know is where to find the help and how to get your hands on it. Freesourcing is the definitive guide to free business start up resources, showing you exactly where to go and who to talk to when you're starting a business on a shoestring. Freesourcers don't just think outside the box – they find out where they can get the box for free too. You'll find information on free: Premises Money Computers Travel Online resources Stationery Advice and support Legal help Banking Networking opportunities Marketing and PR Stock No cash? No problem. So what are you waiting for?

Цена: 1761.91 руб.
ISBN: 9781907312007

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Future Wise. Educating Our Children for a Changing World
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Future Wise. Educating Our Children for a Changing World

Автор: David Perkins

How to teach big understandings and the ideas that matter most Everyone has an opinion about education, and teachers face pressures from Common Core content standards, high-stakes testing, and countless other directions. But how do we know what today's learners will really need to know in the future? Future Wise: Educating Our Children for a Changing World is a toolkit for approaching that question with new insight. There is no one answer to the question of what's worth teaching, but with the tools in this book, you'll be one step closer to constructing a curriculum that prepares students for whatever situations they might face in the future. K-12 teachers and administrators play a crucial role in building a thriving society. David Perkins, founding member and co-director of Project Zero at Harvard's Graduate School of Education, argues that curriculum is one of the most important elements of making students ready for the world of tomorrow. In Future Wise, you'll learn concepts, curriculum criteria, and techniques for prioritizing content so you can guide students toward the big understandings that matter. Understand how learners use knowledge in life after graduation Learn strategies for teaching critical thinking and addressing big questions Identify top priorities when it comes to disciplines and content areas Gain curriculum design skills that make the most of learning across the years of education Future Wise presents a brand new framework for thinking about education. Curriculum can be one of the hardest things for teachers and administrators to change, but David Perkins shows that only by reimagining what we teach can we lead students down the road to functional knowledge. Future Wise is the practical guidebook you need to embark on this important quest.

Цена: 2572.9 руб.
ISBN: 9781118844151

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Ganzheitliche Marketingkommunikation im Internet
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Ganzheitliche Marketingkommunikation im Internet

Автор: Группа авторов

Dieses Buch beschreibt die M?glichkeiten des Internets als Kommunikations- und Marketingmedium ganzheitlich anhand von Beispielen und Fallstudien, erg?nzt durch Checklisten. Es richtet sich an Vertriebs- und Werbeleiter, Webmaster, Webdesigner, IT-Leiter und Gesch?ftsf?hrer.

Цена: 5523.23 руб.
ISBN: 9783895786082

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Genealogy For Dummies
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Genealogy For Dummies

Автор: April Helm Leigh

The fun way to research your family history Genealogy For Dummies, 8th Edition covers everything you need to know about starting a genealogical research project—including where and how to find information, how to communicate with other online genealogists, how to leverage social networking sites and apps, how to add digital images to your family tree, and how to build your own site for sharing information. It also explains the use of compiled genealogies, U.S. Census information, and public access catalogs. Brand new to this edition is content on how to conduct genealogical research on the road, and on how to take this research and integrate it into the data found at home. It also contains new information on DNA research and testing, new geocoding applications to record geographic data into a genealogical database, and other new technologies. The book covers which apps are worth your money, and how to get the most out of them. Use the latest tools to research family history Create your own site to showcase your family tree, digital images, and compiled genealogies Get access to free versions of Legacy Family Tree and Personal Ancestral Files Utilize both online and offline research techniques and tools Follow the clues to uncover your family's legacy—and have fun along the way!

Цена: 2484.53 руб.
ISBN: 9781119411970

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Genial erfolgreich
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Genial erfolgreich

Автор: Marcus Kutrzeba

Wieso schaffen nur 10% der gegr?ndeten Unternehmen weltweit das wirtschaftliche ?berleben? Weshalb f?hlen sich immer mehr Unter-Drei?igj?hrige schon ausgelaugt? Warum liegt die Scheidungsrate international bei knapp 50%? Die Antworten darauf liefert dieses Buch, das den gedanklichen Befreiungsschlag unternimmt, der viele Probleme l?sen kann in Beziehungen, Firmen und Organisationen jeglicher Art. Der Weg f?hrt ?ber die innere Einstellung. Lebensgl?ck und Erfolg sind damit untrennbar verbunden. Erg?nzt und untermauert wird der Mindset-Ansatz des Autors durch praktische, unterhaltsame und alarmierende Anekdoten aus seiner langj?hrigen Seminar- und Unterrichtspraxis in Firmen und Hochschulen – dort, wo die Menschen stark fremdbestimmt und ihr Denken sowie ihre Haltung entsprechend beeinflusst sind.

Цена: 1740.09 руб.
ISBN: 9783527838622

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Geometry: 1,001 Practice Problems For Dummies (+ Free Online Practice)
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Geometry: 1,001 Practice Problems For Dummies (+ Free Online Practice)

Автор: Allen Ma

Practice makes perfect! Get perfect with a thousand and one practice problems! 1,001 Geometry Practice Problems For Dummies gives you 1,001 opportunities to practice solving problems that deal with core geometry topics, such as points, lines, angles, and planes, as well as area and volume of shapes. You'll also find practice problems on more advanced topics, such as proofs, theorems, and postulates. The companion website gives you free online access to 500 practice problems and solutions. You can track your progress and ID where you should focus your study time. The online component works in conjunction with the book to help you polish your skills and build confidence. As the perfect companion to Geometry For Dummies or a stand-alone practice tool for students, this book & website will help you put your geometry skills into practice, encouraging deeper understanding and retention. The companion website includes: Hundreds of practice problems Customizable practice sets for self-directed study Problems ranked as easy, medium, and hard Free one-year access to the online questions bank With 1,001 Geometry Practice Problems For Dummies, you'll get the practice you need to master geometry and gain confidence in the classroom.

Цена: 2116.32 руб.
ISBN: 9781118853023

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Gerechte Strafe?
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Gerechte Strafe?

Автор: Michael J. Murek

Warum bleiben die meisten ein Leben lang aufrichtig und gesetzestreu und warum driften einige in die Kriminalit?t ab? Nicht selten sind es ungl?ckliche Umst?nde, die bislang unbescholtene Menschen zu Straft?tern werden lassen und einen tiefen Fall bewirken k?nnen. Manche betr?gen das Finanzamt oder fingieren ?berf?lle aus finanzieller Not, manche ver?ben tats?chlich einen ?berfall, manche verleumden, manche werden verleumdet. Der Rechtsanwalt und Autor Michael Murek erz?hlt von realen Ereignissen und Schicksalen. Er bringt uns damit nicht nur zum Schmunzeln, sondern regt uns auch zum Nachdenken an: ?ber das Leben und dessen Schwierigkeiten und N?te sowie ?ber Schuld und – ausgleichende – Gerechtigkeit. .

Цена: 886.82 руб.
ISBN: 9783991076469

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Get a Life. Setting your Life Compass for Success
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Get a Life. Setting your 'Life Compass' for Success

Автор: Nicholas Bate

Get a Life focuses on raising self-awareness and finding proactive ways to improve your life. Guides you through six key areas of your life: Career, Mind/Body, Finance, Relationships, Fun and Contribution. Features text case studies and challenge points all designed to help you get to the heart of what it is that motivates you and what you wish to achieve. Challenges you to reflect upon the way you think and behave and provides strategies for implementing changes. «Get a Life adds new and compelling dimensions to the idea of personal effectiveness both at work and at home. It balances some 'killer app' personal productivity tools alongside tremendous insights to manage your life goals and excellent advice on physical and mental well-being to achieve a winning performance-indispensable.» —Mike Dunlop, HR Mananger, Sun Microsystems

Цена: 2203.77 руб.
ISBN: 9781841126586

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Get Productive!. Boosting Your Productivity And Getting Things Done
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Get Productive!. Boosting Your Productivity And Getting Things Done

Автор: Magdalena Bak-Maier

Rewire your brain and overcome the 20 key time drains that diminish productivity For anyone who's felt valuable time frittered away in checking emails or answering wrong phone numbers, or listening to a coworker giving you a minute-by-minute account of their previous night's date, help is finally here. Your time is, indeed, your own. And this handy guide, written by a leading executive coach, shows you how to retool your brain, reclaim your schedule, become a master of each minute, and make yourself more productive. Using a method that is intuitive, easy to remember, and simple to use, this book will help you transform how you think, what you focus on, and what you do so that you can begin to create tangible results. Includes exercises that help you learn important thinking skills—essential to tackling important projects and attaining all those once elusive goals Features highly visual exercises that are quick to complete, allowing you to change your habits and see improvements right away Identifies the 20 key time drains that interfere with productivity and happiness Full of creative, fun, and proven solutions to the common bugaboos of procrastination, feeling overwhelmed, and a general dissatisfaction with results, Get Productive! offers concrete steps toward rethinking how you work and reworking how you think.

Цена: 2020.58 руб.
ISBN: 9780857083432

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Getting Started as a Commercial Mortgage Broker. How to Get to a Six-Figure Salary in 12 Months
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Getting Started as a Commercial Mortgage Broker. How to Get to a Six-Figure Salary in 12 Months

Автор: Peter Gineris J

While residential real estate lending has gone soft, commercial lending is hot—with a wave of low interest rates and refinancing—and it shows no sign of slowing down. Right now, commercial mortgage brokering is one of the best ways to earn money without a ton of training. In this practical guide for first-timers, you’ll learn the basics of brokering from application to closing, as well as inside information you won’t find anywhere else. So get started!

Цена: 3308.41 руб.
ISBN: 9780470405819

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Getting Started with Electronics. Build Electronic Circuits!
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Getting Started with Electronics. Build Electronic Circuits!

Автор: Cathleen Shamieh

Fun and engaging electronics projects just for kids! Do you have a cunning kid who's curious about what goes on inside computers, phones, TVs, and other electronic devices? You may just have a budding Edison on your hands—and what better way to encourage their fascination with electronics than a book filled with projects they can complete on their own? In Getting Started with Electronics, your child will follow simple steps to safely create cool electronics projects using basic materials that can easily be found at online retailers or hobby shops. Just imagine your child's delight as they use clips, switches, resistors, capacitors, and more to create circuits that control light and sound! From building a nifty LED flashlight to tuning in to a local radio station using a homemade tuner—and more—your little electronic wiz's world is about to get a whole lot brighter! Features vivid designs and a short page count Focuses on your child experiencing a sense of accomplishment Projects introduce core concepts while keeping tasks simple Teaches electronics in a safe environment Built for the youngest of learners from the makers of the trusted For Dummies brand, you can feel good about giving your child a book that will spark their creativity.

Цена: 916.87 руб.
ISBN: 9781119313823

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Ginger Geezer: The Life of Vivian Stanshall
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Ginger Geezer: The Life of Vivian Stanshall

Автор: Chris Welch

The extraordinary story of Vivian Stanshall, lead singer of the Bonzo Dog Doo-Dah Band, true British eccentric.Charismatic and flamboyant, Vivian Stanshall was a natural frontman for The Bonzo Dog Doo Dah Band. The eccentric group who satirised trad jazz, pop and rock, reached Number five with ‘I’m The Urban Spaceman’ in 1968. A punishing schedule of tours and television followed, including work with the future Monty Python team. The following year, broke and burned out, the Bonzos split up, leaving behind a loyal cult following.Vivian launched into myriad solo projects in music, film and theatre, giving himself several nervous breakdowns in the process. His comic masterpiece, ‘Sir Henry at Rawlinson End’, was heard in radio, on an album, and then hit the big screen. Vivian wrote the musical ‘Stinkfoot’, was narrator on ‘Tubular Bells’ and provided lyrics for Steve Winwood. In person, he was just as multi-faceted, by turns the erudite artist and the truculent Teddy Boy, breathtakingly rude. A powerful figure, tall, red-haired and never less than extravagant in his fashion, Vivian Stanshall was a hell-raiser of legendary reputation – ably assisted through much of the 1970s by Who drummer Keith Moon. Vivian drove the many who loved him to the limit, struggling with terrible tranquilliser and alcohol dependency. He died at home in a house fire in 1995. The story of his turbulent life is utterly compelling.

Цена: 439.62 руб.
ISBN: 9780007387243

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globalization. n. the irrational fear that someone in China will take your job
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globalization. n. the irrational fear that someone in China will take your job

Автор: Judd Kahn

In Globalization, authors Bruce Greenwald and Judd Kahn cut through the myths surrounding globalization and look more closely at its real impact, presenting a more accurate picture of the present status of globalization and its future consequences. Page by page, they uncover the real facts about globalization and answer the most important questions it raises, including: Will globalization increase or diminish in economic importance? Do higher living standards depend more on global or local conditions– and What are the actual implications of globalization for financial markets?

Цена: 1872.37 руб.
ISBN: 9780470422434

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Go Do!. For People Who Have Always Wanted to Start a Business
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Go Do!. For People Who Have Always Wanted to Start a Business

Автор: Jeremy Harbour

A refreshingly simple, easy-to-read guide to getting started in business If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer. Written by successful entrepreneur Jeremy Harbour, Go Do! argues that the skills and tactics of successful entrepreneurship can't be learnt except by doing. So this book offers the guidance and the confidence you need to just go do it.

Цена: 2025.18 руб.
ISBN: 9780857083142

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Go Legal Yourself!
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Go Legal Yourself!

Автор: Kelly Bagla

Avoid legal pitfalls for your business from day one   A common characteristic of entrepreneurs is the attitude: “I’m not going to do that until I  absolutely  have to.” And it’s understandable why: with limited time and resources it seems logical to focus on tasks like product development, production, marketing, and delivery—the ones that get your product or service out into the marketplace. The last thing you want to do is spend money and effort on legal issues, which is why they often drop to the bottom of the pile. But this can be a costly mistake—and  Go Legal Yourself  is here to make sure it’s one you avoid.  Attorney, inventor, and businesswoman—named Top Woman Entrepreneur by  LA Dreams Magazine  in 2017—Kelly Bagla knows about doing business from both the entrepreneurial and legal sides of the fence. And in  Go Legal Yourself,  she guides you through the four key legal lifecycle phases every business experiences—and sets you up for worry-free success from day one. Establish yourself as the correct legal entity  Gather and complete the relevant documentation Protect your brand Identify and avoid common (and expensive) pitfalls Plan and manage growth, enter new markets, and keep a sharp competitive edge Wherever you are with your business, this book is your guarantee you have all your legal ducks in a row—and that no nasty legal surprises stand between you and your target: success.

Цена: 1686.82 руб.
ISBN: 9781119745556

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Gold Medal Strategies. Business Lessons From America s Miracle Team
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Gold Medal Strategies. Business Lessons From America's Miracle Team

Автор: Jim Craig

Business lessons from one of the greatest Olympic teams of all time It's been called the greatest upset of all time, the most memorable Olympic moment ever, the «Miracle on Ice.» No matter which superlative is used, no one can deny that the U.S. men's hockey team's defeat of the Soviet Union in the medal round of the Lake Placid Olympic Games was a defining moment for Cold War America. The U.S. team's goalie was a Boston University student named Jim Craig, who is now a leadership expert and keynote speaker to business audiences. Gold Medal Strategies gives you Craig's unique lessons from the «Miracle» team on team dynamics, leadership, motivation, and other important management topics. With his unparalleled perspective, Craig dissects and analyzes the elements of a successful team, how to assemble one, and what philosophies will keep the team's shared goal a reality. This book outlines the necessary skills and details the specific techniques you need to maximize your business readiness, hone competitive cooperation, gather your strategies, and attack your challengers.

Цена: 2296.73 руб.
ISBN: 9781118023723

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Google Speaks. Secrets of the World s Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
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Google Speaks. Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page

Автор: Джанет Лоу

Praise for Google Speaks «It's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word.» –Warren Buffett «Google rocks. It raised my perceived IQ by about 20 points.» –Wes Boyd, President of Moveon.Org «Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval.» –Lloyd Grove, columnist, Portfolio.com «Who's afraid of Google? Everyone.» –Wired magazine «Writers of the past had absinthe, whiskey or heroin. I have Google.» –Michael Chabon, author of The Amazing Adventures of Kavalier and Clay

Цена: 2203.77 руб.
ISBN: 9780470501221

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Governance, Risk Management, and Compliance. It Can t Happen to Us--Avoiding Corporate Disaster While Driving Success
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Governance, Risk Management, and Compliance. It Can't Happen to Us--Avoiding Corporate Disaster While Driving Success

Автор: Richard Steinberg M

An expert's insider secrets to how successful CEOs and directors shape, lead, and oversee their organizations to achieve corporate goals Governance, Risk Management, and Compliance shows senior executives and board members how to ensure that their companies incorporate the necessary processes, organization, and technology to accomplish strategic goals. Examining how and why some major companies failed while others continue to grow and prosper, author and internationally recognized expert Richard Steinberg reveals how to cultivate a culture, leadership process and infrastructure toward achieving business objectives and related growth, profit, and return goals. Explains critical factors that make compliance and ethics programs and risk management processes really work Explores the board's role in overseeing corporate strategy, risk management, CEO compensation, succession planning, crisis planning, performance measures, board composition, and shareholder communications Highlights for CEOs, senior management teams, and board members the pitfalls to avoid and what must go right for success Outlines the future of corporate governance and what's needed for continued effectiveness Written by well-known corporate governance and risk management expert Richard Steinberg Governance, Risk Management, and Compliance lays a sound foundation and provides critical insights for understanding the role of governance, risk management, and compliance and its successful implementation in today's business environment.

Цена: 4598.09 руб.
ISBN: 9781118102558

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GR для малого и среднего бизнеса. Монография
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GR для малого и среднего бизнеса. Монография

Автор: Алексей Сергеевич Никитин

Книга «GR для малого и среднего бизнеса» адресована широкому кругу читателей: бизнесменам, чиновникам, сотрудникам общественных организаций, специалистам в области связей с общественностью и взаимодействия бизнеса и власти, а также студентам, аспирантам и научным сотрудникам. В первой части читатель познакомится с историей современного периода взаимодействия власти и малого и среднего бизнеса. Часть вторая поможет разобраться с основными технологиями взаимодействия власти и бизнеса. Третья часть посвящена актуальным вопросам GR на муниципальном и региональном уровне. Завершают книгу практические кейсы от специалистов по взаимодействию бизнеса и власти.

Цена: 290 руб.
ISBN: 9785392198108

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Guitar Lessons. A Life s Journey Turning Passion into Business
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Guitar Lessons. A Life's Journey Turning Passion into Business

Автор: Bob Taylor

The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business. From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

Цена: 2296.73 руб.
ISBN: 9781118038666

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Happy Accidents. The Transformative Power of YES, AND at Work and in Life
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Happy Accidents. The Transformative Power of "YES, AND" at Work and in Life

Автор: David Ahearn

Stop saying 'no' to opportunity, and start saying 'yes' to possibility Happy Accidents is your personal guide to transforming your life. As we take on task after task, responsibility after responsibility, we lose sight of who we are and why we're doing what we do; we rush through the day completing a to-do list, but we never really seem to accomplish the things that are most important. What goals do you have for your life? What steps have you taken toward them today? Consider this book your guide to getting back on track to your dreams and help inspire those around you. It's not about doing more or doing less, it's about making what you do worthy of the effort. From forging new relationships, stepping out of your comfort zone, and reframing your work—start valuing these as empowering choices you get to make toward a particular goal every day. To preserve our precious time and energy, we often default to 'no,' yet this only closes the door to our growth, while a 'yes' opens up a world of possibilities. The secret is adding 'yes, and' to our lives. This seductively simple turn of phrase opens the doors to better collaboration and positive relationships, and invites self-sustaining opportunities into our world. 'Yes, and' helps you get from where you are, as an individual or organization, to where want to be. No person or organization is an island, and none of us reaches our goals alone. This book shows you how to build on the power of open-mindedness, cultivate supportive relationships, and adopt a win-win mindset to reignite your purpose and unleash your best. Harness the power of team collaboration, cooperation, and creativity Reframe 'mistakes' and 'bad ideas' into 'Happy Accidents' that lead to opportunities Communicate more effectively by learning how to listen actively and build on the pertinent information Relinquish some degree of control to allow for more growth and discovery Children have a natural inclination toward curiosity. As we grow into adults, our curiosity gradually takes a back seat to obligations, responsibility, and duty—but that spark remains, and can be reignited. Don't spend your life adrift in a sea of 'could've, would've, should've'—take back your sense of purpose, positivity, joy, time, and energy with the power of Happy Accidents.

Цена: 2117.23 руб.
ISBN: 9781119428671

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Hard Money. Taking Gold to a Higher Investment Level
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Hard Money. Taking Gold to a Higher Investment Level

Автор: Shayne McGuire

An in-depth guide to making gold a serious part of your portfolio Gold, the long forgotten store of value that was once the center of the global financial system, suddenly matters a great deal again. It has become a leading asset by virtue of its strong performance, and its booming demand has made it the only financial asset that remains in an uninterrupted bull market. And yet gold remains one of the least-owned financial assets in investment portfolios today. Hard Money helps investors move beyond the simple, yet widely accepted notion that gold makes sense in today's financial environment, and explores ways to magnify potential investment returns driven by precious metals. This reliable resource examines the investment vehicles (bullion, stocks, derivatives, and even rare coins) and strategies (aggressive, conservative, passive, and variations) aimed at beating the price of gold as it rises, and ways to protect a portfolio should the metal decline. Identifies five key drivers that should continue to push gold higher in the years ahead Explores the ins and outs of investing in gold and making this precious metal a part of your portfolio Examines the pros and cons of multiple ways to buy gold via coins, ETFs, mining and royalty stocks, and other investment vehicles Author Shayne McGuire is a highly-regarded expert on gold Written in a straightforward and accessible style, Hard Money offers key strategies to enhancing returns with new methods for investing in gold.

Цена: 3217.28 руб.
ISBN: 9780470926925

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How Clients Buy
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How Clients Buy

Автор: Tom McMakin

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.

Цена: 3203.47 руб.
ISBN: 9781119434726

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How Did I Get Here?. The Ascent of an Unlikely CEO
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How Did I Get Here?. The Ascent of an Unlikely CEO

Автор: Tony Hawk

The most famous skateboarder ever shares the business secrets to his success! He's the man who put skateboarding on the map. He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is. Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games. Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism. Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?

Цена: 2296.73 руб.
ISBN: 9780470930199

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How I Made $1000 A Week On Fiverr
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How I Made $1000 A Week On Fiverr

Автор: Stark Mathieu

”Book written by a former employee who became the most profitable freelancer on Fiverr France.” Please, stop looking for miracle solutions to earn money online, or through trainings made by people who have no notion of entrepreneurship. In this book you will learn in a few weeks to: ✓ Generate an income of $1000 per week in less than 2 months ✓ Save time by avoiding rookie mistakes ✓ Implement the most effective strategies to set yourself apart from the competition If you really want to become a freelancer and work online, whether it's to supplement your income or to quit your job, it has to be done through an effective and thoughtful strategy. And what better way than Fiverr to get started as quickly as possible as a freelancer or as an individual. Apply the same method that allowed me to earn up to 15 000€ per month. Get started today!

Цена: 492.24 руб.
ISBN: 9788835428824

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How to Be Great at The Stuff You Hate. The Straight-Talking Guide to Networking, Persuading and Selling
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How to Be Great at The Stuff You Hate. The Straight-Talking Guide to Networking, Persuading and Selling

Автор: Nick Davies

You have to do it… you might as well enjoy it No one likes a pushy, smarmy salesman – no one wants to be that guy … but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start-ups. But don't despair – there's no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people – it's a process, it's a relationship … it's fun! All you need to do is cut the crap, be yourself and win some business. How to be Great at the Stuff You Hate shows you how to: Pull together a target list – who do you want to approach and do business with? Connect with those people – writing letters/emails Master meeting and networking – conquering small talk! Follow up once you’ve chatted to someoneAsk for what you want

Цена: 1928.53 руб.
ISBN: 9780857082565

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How to Build an Online Business
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How to Build an Online Business

Автор: Bernadette Schwerdt

The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

Цена: 2651.15 руб.
ISBN: 9780730345459

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How to Persuade and Influence People, Completely revised and updated edition of Life s a Game So Fix the Odds. Powerful Techniques to Get Your Own Way More Often
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How to Persuade and Influence People, Completely revised and updated edition of Life's a Game So Fix the Odds. Powerful Techniques to Get Your Own Way More Often

Автор: Philip Hesketh

Wouldn't it be great if you could always get people to see things your way? Now you can. You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other person's standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long-term trust and credibility Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them. How to Persuade and Influence People is a completely revised and updated edition of Life's a Game So Fix The Odds.

Цена: 2393.4 руб.
ISBN: 9780857080660

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How To Shine. Insights into unlocking your potential from proven winners
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How To Shine. Insights into unlocking your potential from proven winners

Автор: Simon Hartley

FIX YOUR MINDSET AND UNLEASH YOUR TALENT Simon Hartley spent many years working with world class athletes and helping them to new levels of achievement. Then he got wondering: What is it that enables some people to develop their talent in a more impactful way than others? What differentiates the winners from those who almost made it? And how can we be world class in our chosen fields? How To Shine is more than just a window into the world of winning. It’s the distillation of all Simon has learned from talking to and coaching some of the world’s top success stories, from Premiership footballers and Olympiads to champions of business. It’s a practical, step by step guide to honing skills which are as vital in the office as they are on the athletics track and truly shining in your field. Includes: Practical, life-affirming tips Insights into the winning mentality from sportsmen, coaches, Michelin starred chefs and scientists How to develop skills which will enable you to be a genuine leader in your field

Цена: 2025.18 руб.
ISBN: 9780857083609

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How to Stand Out. Proven Tactics for Getting Noticed
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How to Stand Out. Proven Tactics for Getting Noticed

Автор: Rob Yeung

Win the respect you deserve You probably already have the skills to be more fulfilled and successful. But sometimes it’s about showcasing these skills so that colleagues, customers, friends and the rest of the world can recognize what you do. Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons. How to Stand Out shows you how to: Utilize winning body language techniques Incorporate the words that get people nodding in agreement Supercharge your persuasive skills to sell products, pitch ideas, network, and socialize with friends Boost your motivation to become more successful Improve your confidence to get the results you desire Praise for the Book “We all need to sell ourselves and this book is a great, very readable guide on how to do that. This book is full of useful career advice – and brought to life by fascinating examples and often surprising insights.” Rhymer Rigby, writer for The Telegraph and Financial Times and author of 28 Business Thinkers Who Changed the World “How to Stand Out covers the latest evidence on body language, communication and persuasion. It’s a rigorously researched, compelling and sometimes surprising read no matter what your goals in life. You will undoubtedly learn something new.” Dr Tomas Chamorro-Premuzic, CEO of Hogan Assessments, and Professor of Business Psychology at University College London and Columbia University “Engaging, no-nonsense and full of scientifically proven advice – an essential book for anyone wanting to outshine the crowd and get ahead in business and life.”Dr. Michael Sinclair, co-author of Mindfulness for Busy People, Founder & Clinical Director, City Psychology Group “An easy read with some well researched, practical and evidence backed advice. Definitely stands out from the crowd and can easily be applied straight away.” Paul Hughes, Executive Development Director at Cranfield School of Management “An extraordinary book for everybody: Dr Yeung’s book presents a wealth of useful tips on how to build your confidence and stand out from the crowd. This book is a treasure trove of useful tips on how to outperform in a job interview, get promoted, win more customers, get your business funded or simply become more successful in life.” Professor Khalid Hafeez, Dean of The Claude Littner Business School at the University of West London “Practical, accessible tips and techniques for making yourself more interesting to clients, customers, and friends!” Tamara Box, Partner and Global Chair of the Financial Industry Group at international law firm Reed Smith LLP “Once again, Rob Yeung demonstrates how challenge can quickly become opportunity. He has the uncanny knack of identifying our insecurities, helping us view them from a different angle and transforming them into foundation stones for building new confidence. Whether you want to learn to ‘talk like TED’, present your best side at a job interview, or simply want to stand out from the crowd – this new book offers simple, clear and practical guidance. Like his previous books, this is another example of why Dr Rob Yeung stands out from other psychologists and coaches.” Malcolm Green, Creative Chairman at advertising agency Green Cave People

Цена: 1656.97 руб.
ISBN: 9780857084224

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How to Start, Run, and Stay in Business. The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality
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How to Start, Run, and Stay in Business. The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality

Автор: Patricia Kishel Gunter

A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources. Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including: * Preparing a business plan * Finding the right location * Deciding on an ownership structure * Record keeping and taxes * Financing and capital * Inventory and distribution * Hiring and staffing * Managing and motivating people * Marketing and promotions * Risk management * And much more In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.

Цена: 2209.29 руб.
ISBN: 9780471727200

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How to Succeed with NLP. Go from Good to Great at Work
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How to Succeed with NLP. Go from Good to Great at Work

Автор: Anne Watson

Think like the best and succeed like the best Ever wondered how some people always manage to succeed? Well wonder no longer, How to Succeed with NLP examines exactly how those people do it and breaks down everything you need to know to emulate their success. This energising book shows you how to change your mindset and alter your behaviour to become the most valuable asset in your company. The NLP techniques will provide any ambitious, eager person with the perfect toolkit to get ahead. You will learn how to; increase your confidence, improve your influencing skills, handle conflict situations, dispel anxious feelings, trust your intuition, create a rapport with others, be more effective in your communication, understand and use body language, define the results you want and set about achieving them.

Цена: 2025.18 руб.
ISBN: 9780857080073

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How to Win. The Argument, the Pitch, the Job, the Race
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How to Win. The Argument, the Pitch, the Job, the Race

Автор: Rob Yeung

NEVER COME SECOND PLACE AGAIN If you’re not winning, you’re losing. And you don’t want to be a loser, do you? Life is full of opportunities to win or lose on a daily basis. Want to win arguments, negotiate better and get your way in more discussions? Want to pitch ideas that win support and plaudits? Want to get yourself noticed and come out on top in the job market? Discover how to triumph when it really counts. How can you gain the competitive advantage and come first more often? Learn how to avoid that frustration of not succeeding – when your point isn’t heard in an argument, or your hard fought pitch is rejected – and to achieve the results you know you deserve. THE SCIENCE OF WINNING Drawing on the latest research and proven psychological principles, bestselling author and psychologist Dr Rob Yeung outlines practical success strategies and powerful scenarios that you can apply to all facets of your life. This is your strategy book for success at work and in life. Get the breaks, beat the others and take your life to a whole new level.

Цена: 1560.31 руб.
ISBN: 9780857084262

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HTML5 Digital Classroom, (Book and Video Training)
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HTML5 Digital Classroom, (Book and Video Training)

Автор: Jeremy Osborn

This training package – complete with full-color book and instructional video – is the easiest way to learn HTML5! HTML5 boasts extensive new features that allow you to create dynamic web pages and present users with amazing multimedia experiences, and this one-of-a-kind training package is your guide to creating websites that wow! HTML5 Digital Classroom provides step-by-step instruction to help you gain the essential HTML5 knowledge you need to master the latest HTML5 specifications. This book-and-video package will have you creating web pages and web applications using HTML5, styling using CSS3, and working effectively with JavaScript and jQuery like a pro. This personal training course uses a full-color book plus video tutorials to teach you how to design compelling websites and web apps, develop your coding skills, and take full advantage of the new web standards for creating rich multimedia experiences. This book starts at a foundational level with an introduction to HTML5 before moving on to more advanced topics like creating HTML5 forms, using geo location, implementing drag-and-drop, utilizing the Canvas element to create 2D and 3D graphics, and more. Includes 15 lessons in full-color covering introductory to advanced HTML5 topics plus video tutorials and sample files that allow you to test your skills and work at your own pace Fully updated for the latest HTML5 specifications and browser capabilities Covers the basics of creating web pages with HTML5, formatting text and layouts with CSS3, using web fonts, understanding HTML5 markup, and optimizing your site for viewing on mobile devices Explains more advanced concepts like working with video and audio, taking advantage of offline storage, using the Canvas element, enhancing your website with JavaScript and jQuery, and incorporating best practices for web coding into your workflow Get comfortable with writing and reviewing HTML5 compliant code and put your web development skills to work today with HTML5 Digital Classroom. NOTE: DVD and other supplementary materials are not included as part of eBook file. These materials are available for download upon purchase.

Цена: 3681.23 руб.
ISBN: 9781118128763

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Hur Jag Tj?nade $1000 Per Vecka Med Fiverr
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Hur Jag Tj?nade $1000 Per Vecka Med Fiverr

Автор: Stark Mathieu

Boken ?r skriven av en tidigare anst?lld som blev den mest l?nsamma frilansaren p? Fiverr i Frankrike. Sn?lla, sluta leta efter mirakell?sningar f?r att tj?na pengar p? n?tet, eller via tr?ningskurser som skapats av folk som inte vet ett skvatt om entrepren?rskap. I den h?r boken kommer du inom n?gra veckor l?ra dig: ✓ Skapa en inkomst p? $1000 i veckan inom 2 m?nader ✓ Spara tid genom att undvika nyb?rjarmisstag ✓ Implementera den mest effektiva strategin f?r att utm?rka dig i konkurrensen Om du verkligen vill bli en frilansare och jobba p? n?tet, oavsett om du vill skaffa en extra inkomst eller sluta p? jobbet, s? m?ste det g?ras med en effektiv och genomt?nkt strategi. Det g?r inte t?nka sig n?got b?ttre alternativ ?n Fiverr f?r att komma ig?ng s? fort som m?jligt som frilansare, eller som hobbyist. Till?mpningen av den h?r metoden har gjort det m?jligt f?r mig att tj?na upp till 15 000 € per m?nad. Kom ig?ng idag!

Цена: 294.95 руб.
ISBN: 9788835422624

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Implementing SSL / TLS Using Cryptography and PKI
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Implementing SSL / TLS Using Cryptography and PKI

Автор: Joshua Davies

Hands-on, practical guide to implementing SSL and TLS protocols for Internet security If you are a network professional who knows C programming, this practical book is for you. Focused on how to implement Secure Socket Layer (SSL) and Transport Layer Security (TLS), this book guides you through all necessary steps, whether or not you have a working knowledge of cryptography. The book covers SSLv2, TLS 1.0, and TLS 1.2, including implementations of the relevant cryptographic protocols, secure hashing, certificate parsing, certificate generation, and more. Coverage includes: Understanding Internet Security Protecting against Eavesdroppers with Symmetric Cryptography Secure Key Exchange over an Insecure Medium with Public Key Cryptography Authenticating Communications Using Digital Signatures Creating a Network of Trust Using X.509 Certificates A Usable, Secure Communications Protocol: Client-Side TLS Adding Server-Side TLS 1.0 Support Advanced SSL Topics Adding TLS 1.2 Support to Your TLS Library Other Applications of SSL A Binary Representation of Integers: A Primer Installing TCPDump and OpenSSL Understanding the Pitfalls of SSLv2 Set up and launch a working implementation of SSL with this practical guide.

Цена: 5523.23 руб.
ISBN: 9781118038758

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Improving the Economy, Efficiency, and Effectiveness of Not-for-Profits. Conducting Operational Reviews
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Improving the Economy, Efficiency, and Effectiveness of Not-for-Profits. Conducting Operational Reviews

Автор: Rob Reider

MISSION ACCOMPLISHED As not-for-profits must increasingly achieve greater results with less resources, they are continually seeking ways to use such scarce resources with more economy, with greater efficiency of processes and people within their organizations, and with increased effectiveness of results in order to further their missions. Whether used alone or together with other tools such as benchmarking, activity-based management, and flexible budgeting, the operational review is the tool best used to perform an evaluation of these crucial three e's-economy, efficiency, and effectiveness. This book shows not-for-profit managers why conducting an operational review can be beneficial, explains the tools and personnel needed to conduct the review, and shows in detail how to conduct a review of operations in each area. It includes case study materials for a social service agency, a museum operation, an arts organization, a community service agency, and a college business office. Here is accessible, comprehensive coverage of: * How to approach an operational review, judge its results, and make recommendations to management * How to position your not-for-profit organization more effectively in the competitive world of funding, personnel, resources, and service results * How to identify and implement best practices within funding and operational constraints in all areas of the not-for-profit's operations in an organized program of continuing improvements . . . and much more, including extensive exhibits, forms, working tools, checklists, and examples for conducting an operational review throughout all functions of a not-for-profit organization. Executive directors, outside auditors, CPAs, manage-ment consultants, boards, fund-raising executives, and all others involved in the not-for-profit's operations will learn to get the most for their mission from this indispensable book.

Цена: 14316.21 руб.
ISBN: 9780471053569

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Info We Trust. How to Inspire the World with Data
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Info We Trust. How to Inspire the World with Data

Автор: RJ Andrews

How do we create new ways of looking at the world? Join award-winning data storyteller RJ Andrews as he pushes beyond the usual how-to, and takes you on an adventure into the rich art of informing. Creating Info We Trust is a craft that puts the world into forms that are strong and true. It begins with maps, diagrams, and charts – but must push further than dry defaults to be truly effective. How do we attract attention? How can we offer audiences valuable experiences worth their time? How can we help people access complexity? Dark and mysterious, but full of potential, data is the raw material from which new understanding can emerge. Become a hero of the information age as you learn how to dip into the chaos of data and emerge with new understanding that can entertain, improve, and inspire. Whether you call the craft data storytelling, data visualization, data journalism, dashboard design, or infographic creation – what matters is that you are courageously confronting the chaos of it all in order to improve how people see the world. Info We Trust is written for everyone who straddles the domains of data and people: data visualization professionals, analysts, and all who are enthusiastic for seeing the world in new ways. This book draws from the entirety of human experience, quantitative and poetic. It teaches advanced techniques, such as visual metaphor and data transformations, in order to create more human presentations of data. It also shows how we can learn from print advertising, engineering, museum curation, and mythology archetypes. This human-centered approach works with machines to design information for people. Advance your understanding beyond by learning from a broad tradition of putting things “in formation” to create new and wonderful ways of opening our eyes to the world. Info We Trust takes a thoroughly original point of attack on the art of informing. It builds on decades of best practices and adds the creative enthusiasm of a world-class data storyteller. Info We Trust is lavishly illustrated with hundreds of original compositions designed to illuminate the craft, delight the reader, and inspire a generation of data storytellers.

Цена: 4413.06 руб.
ISBN: 9781119483915

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Inside Every Woman. Using the 10 Strengths You Didn t Know You Had to Get the Career and Life You Want Now
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Inside Every Woman. Using the 10 Strengths You Didn't Know You Had to Get the Career and Life You Want Now

Автор: Vickie Milazzo L

Embark on a passionate exploration of your life and career goals. Vickie Milazzo, a millionaire entrepreneur, shares intimate secrets of her successes and setbacks on the road to building a thriving business. You'll gain a life-time of insight as Inside Every Woman captivates and challenges you to uncover the 10 Feminine Forces you already possess. Vickie helps you harness those forces to seize the career and life you want now. You will: * Ignite your inner fire with passion to reach exciting, new levels of growth * Harness your intuitive vision to attain an audacious future * Use the power of engagement to achieve big things * Flex your feminine agility and stretch further than ever before * Intensify your genius for accelerated achievement * Live with uncompromising integrity to attract authentic success * Energize your performance with endurance * Apply the Feminine Force of enterprise to excel at being the CEO of your life * Reclaim your life energy through renewal * Activate female fusion by partnering with other women to attain the impossible «Vickie Milazzo and the phenomenal success she has achieved for herself and others is astonishing. It doesn't matter what your life or career goals are, the 10 strengths she reveals Inside Every Woman will make it happen for you.» –Dayna Steele, host of The Art of Doing Business on the BizRadio Network «Vickie is an amazing woman who turned her ideas and dreams into a suc-cessful business.» –Bill Rancic, The Apprentice «If your life is less than perfect and your happiness falls short of complete, buck up and buy this book. It's stuffed with good advice, real-life stories and womanly wisdom.» –Michelle Nichols, «Savvy Selling» columnist for BusinessWeek Online Now a Wall Street Journal bestseller.

Цена: 2424.69 руб.
ISBN: 9780471785187

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Interest Rate Markets. A Practical Approach to Fixed Income
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Interest Rate Markets. A Practical Approach to Fixed Income

Автор: Siddhartha Jha

How to build a framework for forecasting interest rate market movements With trillions of dollars worth of trades conducted every year in everything from U.S. Treasury bonds to mortgage-backed securities, the U.S. interest rate market is one of the largest fixed income markets in the world. Interest Rate Markets: A Practical Approach to Fixed Income details the typical quantitative tools used to analyze rates markets; the range of fixed income products on the cash side; interest rate movements; and, the derivatives side of the business. Emphasizes the importance of hedging and quantitatively managing risks inherent in interest rate trades Details the common trades which can be used by investors to take views on interest rates in an efficient manner, the methods used to accurately set up these trades, as well as common pitfalls and risks?providing examples from previous market stress events such as 2008 Includes exclusive access to the Interest Rate Markets Web site which includes commonly used calculations and trade construction methods Interest Rate Markets helps readers to understand the structural nature of the rates markets and to develop a framework for thinking about these markets intuitively, rather than focusing on mathematical models

Цена: 8284.84 руб.
ISBN: 9781118017777

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Internal Audit Quality. Developing a Quality Assurance and Improvement Program
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Internal Audit Quality. Developing a Quality Assurance and Improvement Program

Автор: Sally-Anne Pitt

Deliver increased value by embedding quality into internal audit activities Internal Audit Quality: Developing a Quality Assurance and Improvement Program is a comprehensive and authoritative guide to better practice internal auditing. Written by a global expert in audit quality, this guide is the first to provide complete coverage of the elements that comprise an effective internal audit quality assurance and improvement program. Readers will find practical solutions for monitoring and measuring internal audit performance drawn from The IIA's International Standards for the Professional Practice of Internal Auditing, and complemented by advice and case studies from leading audit practitioners from five different continents. Major corporate and financial collapses over the past decade have challenged the value of internal audit. With an increased focus on internal audit's role in good governance, management is increasingly demanding that internal audit provides assurance of the quality of its own activities. The IIA standards provide a framework for audit quality in the form of mandatory guidance . Recent research indicates that the majority of internal audit functions do not fully comply with the standards and, as a result, are not servicing the needs of their organizations as well as they might. Internal Audit Quality offers a roadmap to internal audit quality, providing readers the guidance they need to: Embed quality into all elements of internal audit from strategic and operational planning down to day-to-day tasks Create well-defined internal audit programs and procedures Independently self-assess internal audit quality and performance Conform with the IIA standards and better practice Provide assurance over internal audit efficiency and effectiveness Deliver value by meeting stakeholder expectations As a key component of good governance, internal audit is on the rise. The days of retrospective, compliance-focused auditing is a thing of the past. Organizations expect more of internal audit, and many internal audit activities are accepting the challenge. Rather than relying on audit supervision and external assessments, modern auditors are embedding quality into audit activities to create effective programs. For the auditor looking to distinguish themselves as leading edge, Internal Audit Quality provides the guidance that enables the right work, at the right time, in the right way.

Цена: 7824.57 руб.
ISBN: 9781118715505

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Invaluable. The Secret to Becoming Irreplaceable
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Invaluable. The Secret to Becoming Irreplaceable

Автор: Dave Crenshaw

A business fable for anyone feeling overwhelmed, underpaid, and frustrated in their job From the author of The Myth of Multitasking comes Invaluable, a business fable that empowers the frustrated and overworked to understand the value of their time. At the fictitious company GreenGarb, twenty-something Jason is discontent in his entry-level position, feeling his skills and knowledge are being underutilized; mid-level manager Tracy is overwhelmed by her own workload and needy direct reports; and CEO Helen needs them to sort it out productively. Jason's grandfather Charlie plants the seed of a new perspective in Jason mind: before he can get a raise, he must prove he deserves the raise. He must establish the value of his time, rather than expecting to be paid what he thinks he is worth. Time management consultant Phil helps them determine how they spend their time, and what it costs, with easy-to-follow worksheets that map what their actions and time are worth. Offers solid advice for determining just how «invaluable» you are to your boss and customers Shows how to create a productive framework of cooperation in the workplace Includes an appendix of worksheets and examples that offer concrete tools that can be applied immediately The Myth of Multitasking taught readers how to take control of their time. Invaluable shows readers how to increase the value of the time they do spend working.

Цена: 1836.47 руб.
ISBN: 9780470609439

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Inventorship. The Art of Innovation
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Inventorship. The Art of Innovation

Автор: Leonard Greene M

"From this lively and personal account, we learn that we can all practice inventorship to great advantage-measured either in gold or pleasure, or perhaps both!"-From the Foreword by Walter Cronkite «Inventorship is truly the stuff from which the future will be molded. Giving us an insight into the everyday thought processes of great inventive minds, Greene's wonderful collection of stories and ideas is a model for each of us in the art of inventiveness.»-Pat Hallberg, Executive Director, National Inventors Hall of Fame «This entertaining and well-written work educates without pain and motivates the reader to learn more. It should be widely read not only by business people and entrepreneurs, but by young people, their parents, and their teachers. The lesson: Inventorship is for everyone and can change lives for the better.»-Joseph N. Hankin, President, Westchester Community College «After all the scholarly books and articles about innovation and the entrepreneurial process by theorists, how refreshing it is to hear from a real live inventor holding hundreds of patents in fields as diverse as aeronautics, sailing, chess, and skiing! He has even invented a word, 'inventorship', to describe the process and guide us through dozens of examples. A very useful book.»-John Diebold, Chairman, The JD Consulting Group, Inc.

Цена: 2899.69 руб.
ISBN: 9780471201656

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Invest in Charity. A Donor s Guide to Charitable Giving
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Invest in Charity. A Donor's Guide to Charitable Giving

Автор: Ron Jordan

A Complete Guide to Personal Philanthropy Are you one of the newly wealthy with an interest in «giving back» . . . an heir to money you'd like to share with a favorite cause . . . or simply someone who would like to do good in your community? There are more opportunities than ever for people of every financial station to make a difference through charitable giving. But how do you choose among the many options available, and how do you know which type of gift is best for you? Invest in Charity: A Donor's Guide to Charitable Giving will teach you everything you need to know to devise and follow an effective charitable giving plan. It explains how to find the right charity; understand the tax, estate, and financial considerations; and select a gift-whether it's a one-time cash gift or a lifelong annuity. Covering everything from researching the legitimacy of a nonprofit organization to navigating the tax and estate laws that apply to you, this guide will help you make your bequest with complete confidence that it's right for your charity and for you.

Цена: 3308.41 руб.
ISBN: 9780471217374

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Investing All-in-One For Dummies
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Investing All-in-One For Dummies

Автор: Eric Tyson

Invest in your financial future Featuring guidance from renowned finance expert Eric Tyson and content from other top selling For Dummies investment titles, Investing All-in-One For Dummies offers the foolproof, time-tested guidance you need to turn those hard-earned dollars into a successful and diversified portfolio. Covering everything from stocks, bonds, mutual funds, real estate, and the latest in online investing, this hands-on resource lays out an arsenal of techniques for you to select the investment accounts that best suit your particular style, needs, and goals. Investing All-in-One For Dummies offers a succinct framework and expert advice to help readers make solid decisions and confidently invest in the marketplace Develop and manage a winning financial portfolio Find the right investments for you, no matter your age or income bracket Get the latest information on retirement planning, tax laws, investment options, and more Benefit from sound strategies brought to you by a well-recognized personal finance counselor There's no time like the present to invest in your own financial future—and this book shows you how.

Цена: 2760.69 руб.
ISBN: 9781119376644

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IP Address Management
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IP Address Management

Автор: Michael Dooley

Цена: 13660.32 руб.
ISBN: 9781119692287

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Irrational Persistence. Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business
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Irrational Persistence. Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business

Автор: Dave Zilko

A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling—they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains—and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top. Learn how two entrepreneurs went from major debt to major revenue Discover the key characteristics of a product that sells itself Consider why selling out might not be the ultimate goal Track a journey of 'irrational persistence' from rags to riches Garden Fresh Gourmet is an inspiration beyond the journey—the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.

Цена: 2301.35 руб.
ISBN: 9781119240099

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It s Who You Know. How to Make Networking Work for You
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It's Who You Know. How to Make Networking Work for You

Автор: Janine Garner

Who do you need around you? Networking is an essential skill; it's the key to your success. So why are so many of our connections superficial and transactional? And why do they get us nowhere in our personal or professional life? Maybe because we've lost sight of the fact that it's not about the quantity of connections you make, but the quality of the relationships you build and nuture. From internationally-acclaimed entrepreneur and Fortune 500 mentor Janine Garner, It's Who You Know shows you how to build, manage and leverage your power network to create opportunities and drive success. Networking still matters, but your network matters even more. With It's Who You Know, you can learn to connect with those who will add real value to your professional and personal development. Originally published in 2017, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series – aimed at helping readers acheive professional and personal success.

Цена: 1789.53 руб.
ISBN: 9780730369547

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