малый и средний бизнес (страница 22)

Автор: Тайс Тенг

Повесть о смешных и грустных приключениях двух мальчишек, которым показалось, что достаточно украсть у волшебницы книгу заклинаний, чтобы самостоятельно творить чудеса. Они и творили…

Исполнители: Владислав Горбылев

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Автор: Marc Woods

At last, a book about business that you'll actually want to read. Ever wondered how easy it is to fiddle your expenses, why you feel curiously ill at ease without your BlackBerry, or what the Japanese word 'Karoshi' means? Now you can find out. Forget endlessly surfing the web or wading through magazines. A few minutes with this book will save you an entire lunchtime looking for the answers to life's curious work-related conundrums. Where Do all The Paperclips Go? answers that and 127 other all-important questions. It has no graphs, matrices, formulas, dashboards or very long words to confuse you. Just instantly readable, memorable insights that will keep you coming back for more. And if you're too busy even to open the book, you'll be happy to learn that 'Karoshi' means 'death by overworking'.

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Автор: David L. Dotlich

If any of the following behaviors sound like you or someone you work with, beware! In Why CEOs Fail, David L. Dotlich and Peter C. Cairo describe the most common characteristics of derailed top executives and how you can avoid them: Arrogance—you think that you're right, and everyone else is wrong. Melodrama—you need to be the center of attention. Volatility—you're subject to mood swings. Excessive Caution—you're afraid to make decisions. Habitual Distrust—you focus on the negatives. Aloofness —you're disengaged and disconnected. Mischievousness—you believe that rules are made to be broken. Eccentricity—you try to be different just for the sake of it. Passive Resistance—what you say is not what you really believe. Perfectionism—you get the little things right and the big things wrong. Eagerness to Please—you try to win the popularity contest.

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Автор: Ian Gotts

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

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Автор: Andrew Green

Thorough, accessible coverage of the key issues in XVA XVA – Credit, Funding and Capital Valuation Adjustments provides specialists and non-specialists alike with an up-to-date and comprehensive treatment of Credit, Debit, Funding, Capital and Margin Valuation Adjustment (CVA, DVA, FVA, KVA and MVA), including modelling frameworks as well as broader IT engineering challenges. Written by an industry expert, this book navigates you through the complexities of XVA, discussing in detail the very latest developments in valuation adjustments including the impact of regulatory capital and margin requirements arising from CCPs and bilateral initial margin. The book presents a unified approach to modelling valuation adjustments including credit risk, funding and regulatory effects. The practical implementation of XVA models using Monte Carlo techniques is also central to the book. You'll also find thorough coverage of how XVA sensitivities can be accurately measured, the technological challenges presented by XVA, the use of grid computing on CPU and GPU platforms, the management of data, and how the regulatory framework introduced under Basel III presents massive implications for the finance industry. Explores how XVA models have developed in the aftermath of the credit crisis The only text to focus on the XVA adjustments rather than the broader topic of counterparty risk. Covers regulatory change since the credit crisis including Basel III and the impact regulation has had on the pricing of derivatives. Covers the very latest valuation adjustments, KVA and MVA. The author is a regular speaker and trainer at industry events, including WBS training, Marcus Evans, ICBI, Infoline and RISK If you're a quantitative analyst, trader, banking manager, risk manager, finance and audit professional, academic or student looking to expand your knowledge of XVA, this book has you covered.

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Автор: Jennifer Grappone

While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp’s demographics and then shows how to best use Yelp’s features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews–good or bad–are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).

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Автор: Jason Womack W

Imagine if your best just got better every single day In Your Best Just Got Better, productivity expert Jason Womack teaches readers that working longer hours doesn't make up for a flawed approach to productivity and performance. Workers need to clarify their habits, build mindset-based strategies, and be proactive. Womack's signature «workplace performance» techniques offer specific strategies to consistently and incrementally improve performance. Readers will: Understand the fundamentals of workflow and the principles of human performance Arm themselves with the tools and the processes to get more of their work done, on time, with fewer resources, and with less stress Making your best better won't happen overnight, but learning how to effectively manage just a few critical success factors lead to an effective workday and an overall successful professional career.

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Автор: Jared Levy

A comprehensive yet simplified guide to the complex world of options investing and risk management Before trading derivatives, one needs to understand the secrets and mechanics behind the options market. Your Options Handbook: The Practical Reference and Strategy Guide to Trading Options offers a straightforward, practical explanation of the options marketplace, including its origins, the mechanics of the market, and how to profit from trading options. Walks you through the stock and option markets from a professional's perspective, but uses plain language and simple analogies Discusses different trading strategies based upon whether one's opinion of the market is bullish, bearish, or neutral Details market players, useful tips, and trading psychology, and explains how options are priced Options are a versatile trading instrument that typically cost less and can have lower risk than stocks. They also offer investors a unique edge and lucrative opportunities that are not available to stock only traders. Your Options Handbook helps investors fully understand the options market, allowing them to enter the sector with greater ease.

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Автор: Paul Gaboury

Learn to work effectively and creatively with all versions of ZBrush! ZBrush is used by top artists in Hollywood to model and sculpt characters in such films as Avatar, Iron Man, and Pirates of the Caribbean. In addition, this amazing technology is also used in jewelry design, forensic science, aerospace, video games, toy creation, and the medical field. Written by Pixologic's in-house ZBrush expert Paul Gaboury, this full-color, beautifully illustrated guide provides you with the ultimate tips and tricks to maximize your use of all versions of ZBrush. Reveals numerous little-known tips and tricks that exist within ZBrush, but often go unexploited Shares an abundance of helpful techniques and insights that the author has acquired from years of helping professional artists in various industries Offers dozens of version-neutral solutions and shortcuts in areas such as sculpting, texturing, posing, rendering, and more Features «Artist Spotlights» from several ZBrush experts, offering their how-to's for using the feature-rich software in today's studios Improve your productivity and quality of work with this helpful, easy-to-understand resource.

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