малый и средний бизнес (страница 19)

Автор: Kaihan Krippendorff

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the «Outthinkers» «Outthinkers» are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.

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Автор: Lior Arussy

"I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn."–Tim Sanders, Author of «Love is The Killer App» «Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit.»–Jerry Vass, Author of «Soft Selling in A Hard World» and President Vass Consulting «You might not like this book. It's not filled with easy shortcuts and feel-good platitudes. BUT, when you're ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior's book is a fine place to start down that rarely-followed, very profitable path.»–Seth Godin Author, Purple Cow & Free Prize Inside «Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience.»–Ginger Conlon, Editor-in-Chief, CRM magazine According to Strativity's 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer’s loyalty. Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail. Passionate and Profitable is a new book that takes a critical look at the state of the companies’ commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers. Full of examples and statistics, Passionate and Profitable argues that customer strategies success depends on making serious tough choices and not cosmetic works. It is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.

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Автор: Ann Thomas

Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service. Pay Attention! paves the way. Your company wins when you: Understand Customer Expectations Embrace and implement The RATER Factors Define who you are and what you offer Become E.T.D.B.W. (Easy To Do Business With) Connect with your audience in all mediums React appropriately and respond immediately to customer feedback Recover sincerely when things go wrong All you need is to Pay Attention!

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Автор: Sam Cawthorn

If you want to be a leader, it needs to come from the heart   At a moment when many of us have lost confidence in brands, companies, influencers and leaders, it’s time to ask why—as well as what sort of leaders we should aspire to be ourselves to bring that confidence back. Step forward Sam Cawthorn, an influencer at the top of his game and the founder of Speakers Institute, an international organisation that helps leaders and influencers create powerful, trusted and distinctive voices. Sam knows exactly what it took him to get where he is today, and the secret sauce wasn’t flashy charisma, expensive clothes, and a perfect smile. As he argues in  People Follow People , what really wins respect—and can tie hearts and minds to you for a lifetime—comes from inside: our values, character, loyalty, and integrity.  These days, no one is that impressed by how many “likes” or followers someone has. Instead they want to know what leaders find truly meaningful—and whether they can be trusted to stand by it. Chapter-by-chapter, Sam shows current and aspiring leaders how to respond to this priority shift: why it’s so crucial to build trust, why you need a vision before you can create your business plan; why significance is often longer-lasting than success, and much more. With practical examples and insight—such as overcoming the daily pain from his own disability—he demonstrates that where you need to start is with yourself: if you’re not working hard on you and understanding what you value deep down, you’ll never win the loyalty and respect it takes to have others follow your path.  Win the hearts and minds of consumers, clients and employees Become a trusted influencer who people relate to and truly respect Implement your clarified values and mission with significance, integrity, and success Reexamine your own values and priorities in order to become a leader with longevity This inspirational book is invaluable for leaders at any level, and for anyone who wants to win the respect and attention of our colleagues and customers—and to lead more meaningful lives ourselves in the process.

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Автор: Beth Hayden

How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on «pinboards» (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

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Автор: Colin Jones

How to develop an entrepreneurial mindset, begin a successful venture, and change the world for the better We are living in a world of incredible challenge and changes, and for both the entrepreneur and potential entrepreneur alike, this also means it is a world of ample opportunities. From the fall of the Berlin Wall to the rise of e-commerce and social media, there are now, today, more markets, tools, and opportunities for entrepreneurs than ever before. Even better: we are now also living in a world more predisposed to entrepreneurial solutions than ever, and we need those solutions—not just to create the Next Big Thing, but to solve the Next Big Problem. Every issue that individuals, communities, and nations face offers the entrepreneur the chance to make a difference. For anyone ready to embark on a mission to solve problems, create communities, build businesses, tap technology, and think entrepreneurially, this new world is teeming with opportunities for success. Uses real-life examples to explain the full extent of today's global entrepreneurial revolution and its vital importance for our future Explains where the emerging markets are and how to tap into them to achieve success Offers insights on the global entrepreneurial revolution, the future of financing, the rise of the self-employed army, the transformation of innovation, and the view from the «bottom of the pyramid» Learn how the worlds' best entrepreneurs are starting profitable businesses, innovating, or creating organizations to alleviate social needs across the globe. Planet Entrepreneur teaches how anyone can develop an entrepreneurial mindset, begin a successful venture, and change the world for the better. This is the Era of the Entrepreneur.

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Автор: Группа авторов

Playboy (Плейбой) – имя, ставшее легендой. Популярнейший во всем мире глянцевый мужской журнал появился в России в 1995 году и очень быстро стал самым востребованным изданием в своей категории. Playboy охватывает очень широкий тематический спектр: самые красивые женщины мира, эффектные пикториалы и эксклюзивные съемки знаменитостей, увлекательные путешествия по всему миру, престижные автомобили, эффектная мужская мода. Интеллектуальная проза, интервью с известными мужчинами – о бизнесе, увлечениях и отношении к жизни. Получать удовольствие, уметь находить во всем приятные стороны – эти жизненные ценности актуальны для мужчин во все времена. Playboy – это стильные фото и публикации о музыке, спорте, автомобилях, аудиовидеоновинках, сексе, карьере. В номере: Данные Правда. О влиянии «50 оттенков серого» на сексуальность женщины Советчик Как влияет алкоголь на творческие способности Интервью Один из лучших гитаристов мира Слэш рассказывает о треше 80-х, сексе с фанатками, убогих стрип-клубах и немного о своем цилиндре Фигура Князь Эммануэль де Мерод светской жизни предпочел опасную работу в Национальном парке Конго и борьбу с экстремистами 20 вопросов Актер Лиам Нисон рассуждает о работе на пивоваренном заводе, упадке родной Ирландии и контроле за оборотом оружия Playmate Вряд ли вы знаете много румынских женщин. Посмотрите на Марину Эмануэлу Сайа – имя этой девушки вы запомните надолго и многое другое

Серия: Журнал Playboy 2015

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Автор: Adrian Webster

Conquer complacency and transform your team into a happy, winning crew. Polar Bear Pirates are highly focused, successful characters, they can’t help but motivate everyone around them and just like you; they love to have some fun. In their latest quest, they take on the Sleepwalkers, the workplace zombies who are with you in body but never take a step beyond the ordinary because their minds have drifted into sleep mode. Going through the motions, thinking the same old stuff and delivering the same results, they stand out like beacons of disappointment. Sleepwalkers can be found orbiting Planet Complacency. This place is in the arch enemy of success! It is a huge planet, more powerful than the inhospitable Rock Bottom, it appears to be a comfortable, safe and popular place to be. Yet this silent assassin is responsible for snuffing out millions of dreams and kidnapping untold potential. Stepping Beyond Ordinary The Polar Bear Pirates’ mission is to re-awaken dormant talent and release untapped potential. Join them and meet a cast of amazing characters, from Neg Ferrets and Bloaters, to Amps and Vamps. One thing’s for sure, you’ll come out the other side inspired and ready to get the best out of your team and the people around you. Polar Bear Pirates shows you how to motivate everyday people to deliver extraordinary results.

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Автор: Группа авторов

IS YOUR BUSINESS VULNERABLE TO FRAUD? It's not a secret that corporate fraud and scandal are real threats to business today, from which no business, large or small, is immune. Fraud losses are devastating-but they are also highly avoidable. Policies & Procedures to Prevent Fraud and Embezzlement shows you how to proactively safeguard your business's assets and reputation from countless plots, schemes, and even identity theft. This invaluable tool prepares auditing CPAs, internal auditors, fraud investigators, and managers to: Thoroughly evaluate their organization's system of internal controls Assemble a fraud examination team Document a fraud action plan Expose weaknesses that could lead to fraud Take corrective action to reduce the possibility of victimization Embezzlement and fraud are realities that all organizations must confront, with the growing list of collapsed corporate giants serving as evidence of the destruction caused by financial abuses. Policies & Procedures to Prevent Fraud and Embezzlement offers provocative new strategies to deal with this ongoing dilemma and serves as a road map to reduce financial dishonesty in the workplace.

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Автор: Valerie Khoo

Learn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business. From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life. Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.

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Автор: Станислав Грушевский

Книга является максимально прикладным пособием, где автор обозначил результаты своего опыта и своих экспериментов в PR в формате «бери и делай». Все, что описано в книге, не требует значительных финансовых затрат или каких-либо дополнительных ресурсов. Только голова и руки. Именно поэтому книга особенно рекомендуется предпринимателям, маркетологам и PR-специалистам, работающим в малом и среднем бизнесе. Данное пособие является первой специализированной книгой на русском языке, посвященной продвижению именно b2b-компаний.

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Автор: PricewaterhouseCoopers LLP

* Save for College * Maximize Your Retirement Savings What do the new tax laws mean to you and your money? Keeping up with changing tax laws and rules is always hard. Now it's more complicated than ever. There's the Economic Growth and Tax Relief Reconciliation Act of 2001, the Victims of Terrorism Tax Relief Act of 2002, the Job Creation and Worker Assistance Act of 2002, and more. Some new tax rules will be «phased-in» and «phased-out» for years to come. How can you make sense of it all? PricewaterhouseCoopers Guide to the New Tax Rules answers your most frequent questions about the tricky new tax laws. Using plain language everyone can understand, the trusted tax professionals at PricewaterhouseCoopers explain how the new rules affect your personal finances and how you can benefit from the newly available opportunities. They outline the best ways to plan for your retirement, pay for your children's education, maximize tax savings, and much more. The valuable advice in this guide will: * Arm you with unique insights, savvy suggestions, and vivid examples on the new tax provisions for this year * Hand you proven tips, techniques, and methods for taking best advantage of the new tax rules * Help you plan for new rules that don't take effect until 2003 or later * And much more

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Автор: Gunter Hofbauer

Kundenmanagement ist eine zentrale Aufgabe in allen modernen Unternehmen. Optimal wirksam wird es aber nur, wenn man alle Dimensionen des Kundenmanagements berucksichtigt: Analyse, Kommunikation, Kooperation, Vertriebsorientierung und Serviceorientierung. Dieses Buch vermittelt dem Leser ein umfassendes Verstandnis der kundenbezogenen Prozesse. Kompakt, leicht lesbar und verstandlich stellt es die Grundlagen des kundenorientierten Beziehungsmanagements dar und zeigt, wie dieses in der betrieblichen Organisation verankert und mit anderen Aufgaben verknupft ist. Ausgehend vom Kundenbeziehungslebenszyklus beschreibt es die einzelnen Phasen einer Kundenbeziehung, einschlie?lich der besonderen Problemfelder des Kundenmanagements und entsprechender Losungsmoglichkeiten und Vorgehensweisen. Au?erdem gibt es wertvolle Hilfestellung zur Implementierung eines Customer Relationship Managements und zur Umsetzung praktischer Ma?nahmen. – Fur Praktiker in Marketing, Akquisition, Vertrieb, Verkauf, Reklamation und Service ist das Buch ein praktisches Nachschlagewerk, das Zusammenhange und Methoden umfassend darstellt. – Studierenden vermittelt es einen ganzheitlichen Uberblick uber die kundenbezogenen Prozesse, Methoden und Instrumente. – Berufseinsteigern prasentiert es eine systematische Vorgehensweise und wertvolle Anregungen zur Verbesserung ihrer Arbeit.

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Автор: Jay Abrams B

Praise for the First Edition of Quantitative Business Valuation A Mathematical Approach for Today's Professionals «Jay Abrams' book is close to the equivalent of several graduate dissertations rolled into one book. For each topic (covered), he presents a scholarly summary of past research, new empirical research of his own, and his conclusions. It is a well-documented contribution to in-depth understanding of important business valuation issues, and should not be overlooked by the serious practitioner.» —Shannon Pratt, DBAManaging Director, Willamette Management AssociatesCoauthor, Valuing a Business «A must-read for the serious business appraiser.» —Jay E. Fishman, ASA, CBAPresident, Financial Research, Inc. «The problem of simplified valuation procedures and coherent theory still remains complex and is ever evolving. Jay Abrams deals very effectively with this complexity through the use of mathematical formulas. Input to his models is explained with clarity and effectiveness, which adds to the overall value of this advanced text on business valuation.» —Terry A. Isom, Chairman, National Association of Certified Valuation Analysts «Jay Abrams' book strives to provide mathematical modeling for what practitioners often do by reasoning alone. This book is a must-read for practitioners who are searching for additional techniques for dealing with some of business valuation's imponderables.» —David M. Bishop, FIBA, BVAL, ASA, MCBAPresident, American Business Appraisers, Inc. «Jay Abrams' book will not only challenge the top theoreticians in the field; his step-by-step explanations will make advanced quantitative techniques available to the many appraisers who are not capable of independently creating the underlying mathematical analysis.» —Kent Osborne, ASAChairman, Editorial Review Board of the American Society of Appraisers «While a proliferation of business valuation treatises and guides exists in the market, most are very general in nature and do nothing more than rehash fundamental concepts. I am unaware of any author who has stepped into the unknown as Jay Abrams has and compiled and developed a treatise of extremely useful analytical tools for the serious valuator.» —Robert J. Grossman, CPA/ABV, ASA, CVAPartner, Grossman Yanak & Ford «Jay Abrams develops unusual approaches which merit consideration when 'cookie cutter' methodologies are inadequate. This manuscript contributes to the dialogue among practitioners and strengthens the theoretical foundations of business valuation.» —Herbert T. SpiroPresident, American Valuation Group, Inc. «There is no question about it, the use of rigorous quantitative methods is the cure for subjective valuation analysis. This book not only satisfies this need—which has grown considerably in recent years—but is chock-full of new tools that have been carefully developed.» —Edward MurrayValuation Partner, Arthur Andersen, LLP

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Автор: Marc Ackerman J

Thorough in coverage and updated with topics that affect today's families, Does Wednesday Mean Mom's House or Dad's?, Second Edition helps you keep your children in the number-one, priority spot before, during, and after your divorce. Nonjudgmental in tone, the new edition will show you how to put your kids' best interests first as you work with your spouse to parent together while living apart.

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Автор: Peter Shaw J.A

The pressure's on… You've just won a big promotion and your new boss has high expectations. You have an important meeting and want to make a constructive impact. You're thinking of restructuring the team and need to show clear leadership. You know you're capable of so much more and need to grasp the opportunity. Meanwhile, you're drowning in a sea of unanswered email and voicemail… How can you raise your game and achieve your full potential? Peter Shaw, professional coach and author, shows how combining self-belief with practical action creates the basis for powerful change, helping you step up to the next level. Learn how to identify your strengths, take bold but calculated risks, build your network of supporters, convert your critics, live your values and find fulfilment and joy.

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Автор: Psychologies Magazine

Psychologies provides their inspirational yet rigorous approach to the perennial topic of confidence How confident are you? If you feel like your confidence could do with a bit of a boost to help make personal and professional situations easier Real Confidence will help you take on the confidence robbers, keep track of your confidence daily and incorporate confidence-building habits into your life on a regular basis. Written in association with Psychologies Magazine, the leading magazine for intelligent people, covering work, personal development and lifestyle issues Real Confidence is: Packed full of tips, techniques and advice to help you build your confidence Based on scientific evidence and cutting edge global research Rigorous with credible content presented in a light and accessible manner Inspirational yet down to earth and practical

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Автор: Kathleen Hurley

Plan your path to leadership with insight from real women at the top In Real Women, Real Leadership, twenty-four women leaders describe their personal journeys to the top, providing deep insight and a fascinating perspective on «making it» as a woman in the male-dominated business environment. They discuss their experiences and offer guidance on topics such as balancing family and career, building alliances, mentoring and being mentored, and overcoming obstacles in the business world which is still dominated by men in the senior levels of management. Drawn from a range of industries including higher education, technology, law, the military, politics, the media, and more, these stories provide the details that every ambitious woman needs to know. You'll learn which skills, attributes, and relationships served these women best, how they overcame the obstacles thrown into their paths, and the people they credit as instrumental along the way. A self-assessment chapter helps you discover your own leadership attributes, and determine which skills you need to acquire as you formulate your own personal roadmap to the top. There are many books about women who have been excellent leaders, but Real Women, Real Leadership provides the personal, relatable testimonials from women who have navigated the opportunities and pitfalls of the business world. Each story sheds light on women's unique leadership attributes, and provides guidance for professional women charting their own professional advancement. Learn from women leaders in a diverse range of industries Discover the leadership attributes that make the biggest impact Gain insight into work/life balance, mentors, relationships, and more Discover your leadership strengths and develop a plan forward Studies have shown that companies with three or more women board members dramatically outperform the competition in returns on equity, sales, and invested capital – yet women only claim a tiny percentage of boardroom seats and top executive positions. Why? And why, when they do achieve leadership positions, do women tend to make such outstanding leaders? Real Women, Real Leadership tackles these questions and more from an in-the-trenches perspective to help you become the leader you want to be.

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Автор: Patrick Collins S

The ultimate guide to the current rules and regulations that govern the securities industry?including amendments in 2010 Providing readers with expert coverage of domestic securities regulation, this book fills the need for coverage of securities regulations, defining, describing, and explaining everything professionals need to know about domestic securities regulation. Examines the current securities rules Provides an overview of the latest regulations for this industry Includes a description of the various government regulations of securities markets, and securities transactions Since the corporate scandals of 2002, this industry has seen intense scrutiny of how it is regulated. Regulation of Securities, Markets, and Transactions demystifies the new laws and regulations with straightforward, to-the-point coverage professionals need.

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Автор: MaryEllen Tribby

Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her clients, and now you can too. It's called The Inbox Magazine (The iMag for short) and regardless of the size of your staff—from one to one hundred—or whether you spend ten or forty hours a week working at it, this revolutionary approach to running a business is your ticket to success and financial independence. Makes Mary Ellen Tribby's extraordinarily successful business strategies available to the public in a book for the first time If you're already in business, it arms you with proven techniques for boosting your bottom line by an order of magnitude—in no time If you're a novice entrepreneur, it delivers powerful tools for getting your business off the ground and running full throttle—right away The perfect tool for the time, the Inbox Magazine is what you need to create a huge impact with the minimum investment of time, energy, and money

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Автор: Grace Davie

Religion in Britain evaluates and sheds light on the religious situation in twenty-first century Britain; it explores the country’s increasing secularity alongside religion’s growing presence in public debate, and the impact of this paradox on Britain’s society. Describes and explains the religious situation in twenty-first century Britain Based on the highly successful Religion in Britain Since 1945 (Blackwell, 1994) but extensively revised with the majority of the text re-written to reflect the current situation Investigates the paradox of why Britain has become increasingly secular and how religion is increasingly present in public debate compared with 20 years ago Explores the impact this paradox has on churches, faith communities, the law, politics, education, and welfare

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Автор: Юлия Прим

Вчера у меня было все. Любящие родители, жених и большие планы на будущее. Сейчас нет ничего. Теперь я просто дорогая вещь для одного и «принцесса» для другого. Недешевая игрушка, которую каждый день проверяют на прочность. Все, что я хочу – переиграть жизнь, вернуться к отправной точке, нажать «replay» и предотвратить случившееся.Серия «Адюльтер». Книга вторая. Отдельная история.Содержит нецензурную брань.

Исполнители: Авточтец ЛитРес

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Автор: Liggy Webb

BOUNCE BACK FROM WHATEVER LIFE THROWS AT YOU Stressful situations are a fact of life. Job insecurity, financial burden, relationship doubt are all too familiar. Some people approach them with confidence and poise, facing change and challenges head on. Others back away slowly into a corner and become quivering wrecks at the mere thought of them. So what is it that makes some people cope with these adverse situations so well? It’s not about what is happening to you, but how you react to it. It’s about your resilience. Happiness guru Liggy Webb is here to help us all find positivity and inner strength to cope with stressful situations. Arming you with a personal toolkit to handle day to day challenges, and providing strategies for thriving in uncertain times Liggy shows you how to increase your ‘bouncibility’ and bounce back from whatever negative things life throws at you. • Timely topic with governments across the world promoting happiness on the one hand and dealing with vast economic uncertainty and austerity on the other • Easy to digest, anecdotal and practical guide with lots of common sense advice • Contains timely examples and tips tailored for coping with difficult times

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Автор: Jane Kelly

Get to grips with Sage 50 Accounts in simple steps This comprehensive guide walks you through every aspect of setting up and using Sage 50 Accounts, from installing the software to running VAT returns and producing monthly and yearly accounts. Inside you′ll discover the quickest way to complete tasks and how to customise Sage to suit your specific business needs. Packed with step-by-step instructions and fully illustrated with screenshots, this book is the easiest way to get the most from Sage 50 Accounts and take control of your business finances. Completely up-to-date for the 2014 edition of Sage 50 software Set up and start using Sage 50 Accounts with minimum fuss Fully illustrated with the latest screenshots to help you every step of the way Guidance on going mobile – with the new Sage 50 app Details on the new Sage Quicksearch feature

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Автор: Gayle Cotton

The five steps to successful selling, negotiating, and managing multi-culturally Say Anything to Anyone, Anywhere gives readers five simple key guidelines to create rapport and organize strategies for success across different cultures. This book teaches to be proactive, not reactive, in your cross-cultural communications and shows how to use simple rapport tools to create trust with the cultures you work with or travel to. Learn how to organize productive interactions in person, on the phone, and by email. Discover interpersonal communication skills and virtual strategies that build strong relationships. Offers quick, accessible examples and clear guidelines about how to create an understanding between cultures Gives tips and strategies on how to communicate without offending Author Gayle Cotton is a Emmy Award Winner and a distinguished, highly sought after speaker, corporate trainer, and executive coach. This step-by-step guide to cross-cultural business will help you build strong relationships and manage successfully, no matter the cultural differences.

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Автор: Katja Maybach

Исполнители: Demet Fey

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Автор: Sir Richard Branson

Richard Branson is an iconic businessman. In Screw It, Let's Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level.Richard reveals the new and exciting areas into which Virgin is currently moving, including biofuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational book that will help every reader achieve their own dreams.

Исполнители: Adrian Mulraney

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Автор: Bruce Clay

The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay «above the fold» If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

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Автор: Geoff Burch

Stop working for the man – break free and make sure you’re getting paid what you’re worth Stop slogging away 9 – 5 for a set salary (plus the overtime you inevitably do and don’t get any credit for). Abandon the day job and go it alone. Start doing what you want to do, when you want to do it. There are currently 4 million self-employed people in the UK –be one of them, join them, set yourself free. It’s not about becoming an entrepreneurial whiz-kid, it’s about working the way you want to work, on the things you want to work on, and in the location you want to do it from. Remember, you don’t have to sit in an office to get a job done. Self-Made Me shows you how to work how and where you want and earn exactly what you’re worth – not what an employer wants to get away with giving you. Be your own boss and increase your value. It’s never been easier to be self-employed than it is today, with increased communications, mobile working and outsourcing This straight-forward and engaging guide will help you make being self-employed a success Shows you how to get paid what you are actually worth, and how to work as hard or as little required to create the lifestyle you choose Self Made Me is for a new breed of people, and will show you how to make self-employment work for you.

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Автор: Angus I. McLeod, Ph.D

Generally, leadership is about influencing people to make big things happen. Management is a process of organizing people to get things done. They are different skills, but equally critical to success in today’s workplace. The key is to know which approach works best in which situation. Written in a clear, simple style, Self-Coaching Leadership redefines and demystifies the journey to leadership. Angus McLeod’s no-nonsense thinking, straightforward approach and practical tools enable readers to more easily identify when a leader is needed – and coach themselves toward improved influence, performance and effectiveness.

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Автор: Paul McGee

The new edition of the personal development classic This long-awaited second edition gives us even more of Paul McGee's unique look at boosting our confidence – with his much-loved wit and good humour. The new edition includes a brand new chapter and a host of new exercises. Paul's approach to confidence is different. According to Paul, we don't have to raise our self-confidence to the roof; just increasing our confidence by a small amount can dramatically change our lives. Paul explains exactly what confidence is, why it's so important and just how to develop it in ourselves and others. This honest, practical and realistic book covers: Confidence in business Being more confident in your love life Confidence in social situations Confidence in job interviews and presentations A brand new chapter on handling conflict confidently Experiences from real people who have followed Paul's advice and improved their lives

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Автор: Michael Shulman

Praise for Sell Short «I know of no other book designed for the needs of the individual investor or trader looking to make money on a broken company or market segment. He turned shorting stocks from something many see as 'the dark side' of investing into a great way to make money in any market.» —Toby Smith, panelist, Fox News Channel's Bulls and Bears and founder and editor, ChangeWave Investing «Sell Short is a great book for anyone who wants to be able to trade all markets. Michael uses sound option strategies to show how to play from the short side with limited risk and that's what investing and making money is all about: controlling risk! Sell Short isn't just a guide to trading—it is a complete method for identifying opportunities and managing a portfolio. I'll bet we all wish we'd read Sell Short last year, but trust me, these strategies work in any market!» —Jon «Doctor J» Najarian, Cofounder, OptionMonster.com «Michael's approach to shorting stocks proves that solid research in uncertain, volatile markets does pay off. In a world of congenital optimists and crowded with long-only advisory services, Sell Short is a terrific primer for all investors seeking to make money on both sides of the market.» —Bryan Perry, editor, Tactical Trader and author, The 25% Cash Machine «The events of the recent past have shown that this book is overdue. Michael Shulman shows traders how to focus on individual stocks and sectors that are underperforming and then profit from them. An invaluable tool to complement any investor's trading strategies.» —Gerald Scheinman, Alcyone Capital Management, LLC «Michael has been spot on about the financial and economic crises for more than two years, way ahead of most in the financial industry. He tells it like it is, avoids the fluff, and has an uncanny ability to zero in on the critical aspects of the issues. He writes easily, with clarity and humor—and a reader always knows where Michael stands on an issue or how to execute a trade.» —William Hyman, Investor «Both institutional fund managers and retail investors will find Sell Short profoundly informative for identifying multiple ways to approach protecting downside risk in a portfolio as well as simply making money on the short-side. As a long-oriented fund, the downdraft of 2008 made it abundantly clear that everyone needs to have a deep base of 'short' knowledge in order to generate strong returns. Shulman's book should prove invaluable to novices and experts alike.» —Jon Plexico, Stonepine Capital LP

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Автор: Robert Irwin

Pay a lower commission-and keep more of your money! Most homeowners assume that everyone pays the same six percent on Realtor commissions. But, in fact, some people pay much less and some people pay much more. And with today's overheated housing market, it seems like most homes practically sell themselves. Is it really worth paying a Realtor tens of thousands of dollars to find a buyer for a home that's in high demand? There are actually many ways to lower the commission you pay-all it takes is knowledge of the selling process and basic negotiating skills. In this helpful, comprehensive guide, Robert Irwin teaches you everything you need to know to get a better deal. He presents a detailed, precise explanation of how the commission system works, and proven strategies and tactics for keeping more of your equity. You'll learn how to lower-and even eliminate-the commission by taking advantage of such little known options as: * Using a discount agent * Negotiating for rebates or reduced rates * Offering flat fees or cash bonuses * Basing commissions on speed of sale and other factors * Creating your own listing agreement * Paying for services rendered rather than percentage * Finding a buyer yourself and paying only for the closing Six percent doesn't sound like much. But for many homeowners, six percent is a fortune better spent on something else. In a booming real estate market, it pays to consider the alternatives-and you'll find them all in this handy, helpful guide.

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Автор: John Davies

A hands-on tool for conducting the successful, profitable sale of a business As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials –including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.

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Автор: Alan R. Simon

Get yourself paid and broaden your skillset with this everyday guide to side hustles The gig economy is growing by leaps and bounds, partly because it’s easier to find a flexible work-life balance. Those of us who don’t want to leave our full-time jobs, however, can still grab a piece of excitement and extra income for ourselves by starting a side hustle. Or you can bundle your own personalized set of side hustles to replace your full-time job and take full control of your professional life. Whether you’re thinking about driving for Uber, developing apps, or starting an online boutique, Side Hustles For Dummies walks you through every step of the way of starting your own side gig. You’ll learn about how to structure your new business and keep records, create backup plans, and steer clear of scams. You’ll also: Find out whether you need investment capital and learn what your new time commitments will be Learn to create a business plan and patch any holes in it before you get started Discover how to incorporate a vibrant side hustle into your already busy life Learn how to adjust your side hustle to meet changes in your personal life and the overall business climateSide hustles are for everyone, from high school and college students to full-time professionals to retirees. If you’ve been looking for an excuse to pursue your latest passion, hobby, or interest—or you’re just in the market for some extra income— Side Hustles For Dummies is the easy-to-read, no-nonsense guide to creating a rewarding and engaging new life.

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Автор: Alan R. Simon

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Автор: Terri Vinson

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Автор: Liz Barclay

Includes sample documents for clear guidance and inspiration Understand your rights and responsibilities as an employer British small business owners can't afford to learn from their mistakes, especially as regards employment law. This book keeps you onside with the law and onside with your staff too. From hiring and firing through to dealing with wages, pensions, and maternity leave, you'll discover what to do, what not to do, and how to get it right first time. Discover how to * Recruit and retain a happy workforce * Draw up a fair employment contract * Understand Health and Safety Laws * Make redundancies the right way * Manage staff holiday and disciplinary issues

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Автор: Eric Tyson

Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management—and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain the best employees Get a small business loan If you’re a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you’ll need to make it a success.

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Автор: Consumer Dummies

6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside… Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results

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Автор: Barbara Schenck Findlay

Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

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Автор: Paul Lancaster

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message – all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business

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Автор: Barry C. McCarthy

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Автор: Adam Toren

Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.

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Автор: Curt Weeden

Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.

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Автор: Bernhard Fanger

Die Mehrheit der F?hrungskr?fte sind heutzutage immer noch M?nner. Viele von ihnen haben lange daf?r gearbeitet, in die Position zu kommen, in der sie nun sind. Und dennoch schleicht sich bei einigen auch Unzufriedenheit mit ihrem Job ein. So stellt sich f?r immer mehr F?hrungskr?fte die Frage, die Spur zu wechseln und in einer sinnvollen Selbst?ndigkeit ihre Aufgabe und Erf?llung zu finden. Das ist das Thema von Bernhard Fangers Buch. Er beschreibt, wie er selbst als Topmanager seinen Weg fand, und erkl?rt, was die H?rden und Stolpersteine in diesem Prozess sind. In einfachen Schritten zeigt er, wie man sein Herzensthema findet und warum es nicht zwingend notwendig ist, sofort ins kalte Wasser zu springen. Schlie?lich gibt es viele Wege, ans Ziel zu gelangen. Wie unterschiedlich diese sein k?nnen, beschreiben die vielen von Fanger befragten Spurwechsler aus dem mittleren und Topmanagement. So ist etwa ein ehemaliger Marketing Direktor heute Inhaber eines Herstellers von hochwertigem Convenience-Food, ein fr?herer Finanzvorstand eines britischen Bankhauses nun Meditationslehrer und ein tschechischer Telekommunikationsmanager betreibt zus?tzlich zu seinem Job ein Boutique-Hotel in der s?dm?hrischen Weingegend. Gemeinsam mit dem Autor ermuntern sie den Leser zu einem Neuanfang – ein Schritt, der ihnen deutlich mehr Lebenssinn und Zufriedenheit gebracht hat. Und auch wenn nur f?nf bis zehn Prozent aller Manager diesen Befreiungsschlag wagen, sollte jeder, der mit einem solchen Gedanken spielt, sich mit seinen Zielen und M?glichkeiten auseinandersetzen und sich nicht zum Opfer der Umst?nde machen. Egal, ob er dar?ber «nur» seine grunds?tzliche Einstellung ?ndert, aber weiter im Unternehmen bleibt. Oder eben komplett die Spur wechselt. Bernhard Fangers Buch macht Mut, eine Entscheidung in die eine oder andere Richtung zu treffen. Er wei? auch, welchen ?ngsten sich Manager gegen?bersehen. Da ist nicht nur der Angst vor finanziellen Einbu?en, sondern auch vor Statusverlust und Perspektivlosigkeit. Fanger kennt all die Fragen, die dann aufkommen, wie: Was tun ohne das Sicherheitsnetz, die Struktur und das Ansehen des Unternehmens? Was sagen Freunde und Familie? Kann ich in meinem Alter noch etwas Neues wagen? Wo und wie finde ich Unterst?tzung? Auf all diese Fragen geht er offen, ehrlich und einf?hlsam ein, um potenziellen Spurwechslern Orientierung zu geben und einen guten Start zu erm?glichen.

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Автор: Группа авторов

So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear, direct way, and frequently have no idea why we are doing something. This can lead to crippling inefficiency in business, and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose. by behaving in a genuinely inquisitive way, you can get right to the heart of the matter and save yourself hours, days, and even months of anguish. The questions So what?, Why?, How?, and When? can be hugely effective when applied in the right context, and this book shows you how to use them. Once all the right questions have been posed, there is a final sure-fire method for testing whether something is relevant and helpful. By completing the sentence «Something must be wrong if…», it is simple to work out if you are wasting your time. For example, «Something must be wrong if I don't want to go to work in the morning.» So What? shows you how to become truly inquisitive again. So let the questions roll. Pay attention to what the answers are. Learn from them, and you will immediately improve your prospects of finally getting somewhere in life.

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Автор: Jon Gillespie-Brown

Jon Gillespie Brown brings his extensive mentoring experience to bear in this new handbook for would-be entrepreneurs. So You Want to Be an Entrepreneur? contains a series of mentoring sessions, each carefully thought out to make you consider and plan your life based on your passions, ambitions and ultimate visions. By actively taking part in each of the exercises, you give yourself the best chance of succeeding as an entrepreneur, or the sufficient clarity to decide what other career options are best suited to you. Explore your real goals, hidden talents, passions, assets and core skills. The simple self-discovery tools in the book will make it easy for you to analyse this information and take the next steps towards your entrepreneurial dreams with total confidence. PRAISE FOR SO YOU WANT TO BE AN ENTREPRENEUR 'Read this book if you plan to be an entrepreneur, find out what it's really like before you make the leap!' Doug Richard, entrepreneur, business investor and former member of the Dragons' Den TV programme 'Before I invest in a business at an early stage I want to know the founders knew what they were getting into. I would suggest they check out if they measure up to the demands of the ups and downs required to be a successful entrepreneur by reading this book first.' Richard Farleigh, Author Taming the Lion: 100 Secret Strategies for Investing and former member of the Dragons' Den 'The key to entrepreneurial success is understanding what type of entrepreneur you are, and then doing business in a way that is true to yourself, and above all, one that brings you personal happiness and fulfilment. This book will help you decide whether a life of an entrepreneur is for you.' Rachel Elnaugh, entrepreneur, business speaker and former member of the Dragons' Den 'Very few people truly consider the hard work, disappointment, frustration and crushing lows that every Entrepreneur experiences along the journey. Jon's book is a must read for anybody ready to take the leap!' Richard Parkes Cordock, author of Millionaire Upgrade and creator of Millionaire MBA Business Mentoring Programme 'The only form of safe employment is self-employment. I recommend anyone considering the entrepreneurial path to read this book.' Geoff Burch, International Speaker and author of Go It Alone: The Streetwise Secrets of Self-Employment tobeanentrepreneur.com

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Автор: Йэн Флинн

Новая серия комиксов с любимым героем детей и родителей! После их последней битвы доктор Эггман внезапно исчез из жизни Соника. Какие шокирующие секреты откроются Сонику, когда он узнает, где находится злобный доктор? К тому же, Соник не единственный, кто ищет Эггмана. Его старый соперник ёж Шэдоу тоже отправился на поиски! В этом захватывающем приключении вас ждёт множество неожиданных сюрпризов! Но с помощью старых и новых друзей Соник успеет повсюду!

Серия: Sonic. Комиксы

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Автор: Chris Castaldo

Add cybersecurity to your value proposition and protect your company from cyberattacks Cybersecurity is now a requirement for every company in the world regardless of size or industry. Start-Up Secure: Baking Cybersecurity into Your Company from Founding to Exit covers everything a founder, entrepreneur and venture capitalist should know when building a secure company in today’s world. It takes you step-by-step through the cybersecurity moves you need to make at every stage, from landing your first round of funding through to a successful exit. The book describes how to include security and privacy from the start and build a cyber resilient company. You'll learn the basic cybersecurity concepts every founder needs to know, and you'll see how baking in security drives the value proposition for your startup’s target market. This book will also show you how to scale cybersecurity within your organization, even if you aren’t an expert! Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You’ll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation—based on the solid information in this book. Get primed on the basic cybersecurity concepts every founder needs to know Learn how to use cybersecurity know-how to add to your value proposition Ensure that your company stays secure through all its phases, and scale cybersecurity wisely as your business grows Make a clean and successful exit with the peace of mind that comes with knowing your company's data is fully secure Start-Up Secure is the go-to source on cybersecurity for start-up entrepreneurs, leaders, and individual contributors who need to select the right frameworks and standards at every phase of the entrepreneurial journey.

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Автор: Colin Barrow

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