малый и средний бизнес (страница 18)

Автор: Janine Garner

Who do you need around you? Networking is an essential skill; it's the key to your success. So why are so many of our connections superficial and transactional? And why do they get us nowhere in our personal or professional life? Maybe because we've lost sight of the fact that it's not about the quantity of connections you make, but the quality of the relationships you build and nuture. From internationally-acclaimed entrepreneur and Fortune 500 mentor Janine Garner, It's Who You Know shows you how to build, manage and leverage your power network to create opportunities and drive success. Networking still matters, but your network matters even more. With It's Who You Know, you can learn to connect with those who will add real value to your professional and personal development. Originally published in 2017, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series – aimed at helping readers acheive professional and personal success.

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Автор: John Adair

John Adair’s 100 Greatest Ideas for Smart Decision Making is a one-stop of practical advice and tips on problem solving and productive thinking from one of the world’s best-known and most sought after authorities on leadership and management. Inside you will find: 11 Greatest Ideas for Practical Wisdom 8 Greatest Ideas for Problem Solving Strategies 13 Greatest Ideas for How Your Mind Works 8 Greatest Ideas for Clear Thinking 13 Greatest Ideas for Productive Thinking …and 47 other fantastic ideas, tips and tricks that will give you the confidence, answers, and inspiration you need to succeed.

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Автор: John Adair

The final instalment in a new series offering straightforward, practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Amazing Creativity is the second title in a new series of titles from the noted business expert. Focused on concise, practical, and straightforward business wisdom, the series offers the kind of real-world insight that business leaders thrive on. Short, punchy, and packed with real solutions, this book provides 100 proven and effective ideas for businesspeople in need of fresh new ideas, whether they work for a small firm or a Fortune 100 giant. Proven, practical business wisdom for anyone who must create to succeed The second book in a new series from renowned business authority John Adair Quick bites of business wisdom for everyday business success For effective tips on creative thinking from a proven expert, John Adair's 100 Greatest Ideas for Amazing Creativity offers everything you need to invent your own success in business.

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Автор: Lena-Sofia Tiemeyer

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Автор: Julia Walker I

Take your fundraising campaign from stuck to sensational Things have suddenly gotten a lot tougher in the fundraising business. Nonprofits have begun searching for new ways to make budgets stretch further, to do more with less, and to maximize their return on investment. Part of the AFP / Wiley Fund Development Series, Jump-Starting the Stalled Fundraising Campaign will help your nonprofit develop a strategic approach to fundraising in the weak economy, with advice on knowing if your campaign is in trouble, what short-term steps you can take to stem your losses, and how to avoid the Top 10 campaign mistakes. Concise and practical, Jump-Starting the Stalled Fundraising Campaign discusses: Fundraising in a challenging economic environment Knowing how to identify opportunities How to re-engage board, staff, and volunteers Prospect identification, cultivation, and solicitation Communicating more effectively to attract additional support Building on opportunities for change across the organization Stuck? Jump-start your campaign today with Julia Walker’s step-by-step guidance, practical tools, and clear strategies for getting your nonprofit’s campaign back on the road to success.

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Автор: Bob Pritchard

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

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Автор: Евгений Витковский

Уникальное пособие, по большей степени направленное на читателей со знаниями уровня «Начинающий» и «Средний» по тематике создания посадочных страниц (они же – лендинги или landing page). Специально для вас я собрал воедино информацию, накопленную за 7 лет практики, а также полученную в ходе изучения десятков видео и статей на данную тематику.Просто следуйте моим советам – обещаю, что результат не заставит себя ждать!

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Автор: Amy Will

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Автор: Amy Will

Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

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Автор: Jeffrey Sonnenfeld

At last, there’s a business leadership book that really tackles the tough issues of integrity and governance. Taking a unique approach to leadership, this book gathers the path-breaking perspectives of influential shareholder activists; opinion-leading CEOs of major firms; trailblazing, distinguished academics; and courageous regulators. The all-star roster of contributors from the corporate world and academia includes Vanguard's John Bogle, former SEC Chairman Arthur Levitt, and Harvard Business School's Rosabeth Moss Kanter. Sherron Watkins, Enron whistleblower and Time Person of the Year, shares an inside look at Enron, and Barbara Ley Toffler, former head of Arthur Andersen's Ethics Practice, paints a picture of Anderson Consulting before their fall.

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Автор: Heather Smith

The step-by-step guide that takes the stress out of keeping your books with MYOB This small business guide covers all the essentials, from setting up an account through to confidently producing financial reports, and all that's in between. In 7 quick and easy steps this book arms you with the knowledge you need to navigate your way through MYOB and will free up your time to focus on your business. Packed full of tips, tricks and traps to avoid, this is essential reading for small business owners and bookkeepers wanting to quickly and easily learn MYOB.

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Автор: Rod Caldwell

Learn Small Business Accounting in 7 Days is your step-by-step guide to managing the accounts for your business. This small business guide moves beyond this basics covered in Learn Bookkeeping in 7 Days, exploring the trial balance stage, end-of-period adjustments, final reports, payroll and all that's in between. In 7 quick and easy steps this book arms you with the knowledge you need to successfully manage the financials of your business. Packed full of tips, tricks and traps, this is essential reading for all small business owners and anyone wanting to quickly and easily learn accounting.

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Автор: Ellen Barksdale

Исполнители: Vera Teltz

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Автор: Edwin L. Miller, Jr

Praise for Lifecycle of a Technology Company «Lifecycle of a Technology Company is a comprehensive business and legal handbook for all but the most experienced technology entrepreneurs. I shared my copy with a few colleagues at MIT who have either started or are contemplating launching their own companies, and I had a real problem retrieving it. The data supports my opinion that this book will attain 'handbook' status on the desks of technology entrepreneurs.» -Dr. George B. Kenney, Associate Director Materials Processing & Microphotonics Centers at MIT «This book will help entrepreneurs avoid the pitfalls on the long road to success for venture-backed technology companies. It distills a lifetime of experience in advising technology companies in a concise and understandable way.» -Howard Berke, Serial Entrepreneur and Venture Capitalist «Lifecycle of a Technology Company provides a valuable resource for lawyers at a variety of experience levels. The junior lawyer will use this resource for the basics. More experienced lawyers with a broad practice will use this for a 'sanity check' relative to market terms and business rationale. In the trenches, it will assist lawyers by providing practical, plain speaking explanations for why things operate as they do in the finance, intellectual property, and merger & acquisition segments of the technology world. If you expect to represent technology clients, keep this book nearby.» -James O'Hare, Partner Kirkpatrick & Lockhart Preston Gates Ellis, Boston

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Автор: Mark LeVine

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Автор: Jonathan Creek

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Автор: Ross Greene W

Implement a more constructive approach to difficult students Lost and Found is a follow-up to Dr. Ross Greene's landmark works, The Explosive Child and Lost at School, providing educators with highly practical, explicit guidance on implementing his Collaborative & Proactive Solutions (CPS) Problem Solving model with behaviorally-challenging students. While the first two books described Dr. Greene's positive, constructive approach and described implementation on a macro level, this useful guide provides the details of hands-on CPS implementation by those who interact with these children every day. Readers will learn how to incorporate students' input in understanding the factors making it difficult for them to meet expectations and in generating mutually satisfactory solutions. Specific strategies, sample dialogues, and time-tested advice help educators implement these techniques immediately. The groundbreaking CPS approach has been a revelation for parents and educators of behaviorally-challenging children. This book gives educators the concrete guidance they need to immediately begin working more effectively with these students. Implement CPS one-on-one or with an entire class Work collaboratively with students to solve problems Study sample dialogues of CPS in action Change the way difficult students are treated The discipline systems used in K-12 schools are obsolete, and aren't working for the kids to whom they're most often applied – those with behavioral challenges. Lost and Found provides a roadmap to a different paradigm, helping educators radically transform the way they go about helping their most challenging students.

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Автор: Danny Davis A

The flurry of M&A deals announced in 2011, including AT&T's agreement to acquire T-Mobile USA, ConAgra's proposed bid for Ralcorp, and eBay's acquisition of GSI Commerce, indicate that M&A has returned, and is perhaps headed back to the levels seen before the financial crisis. Most firms of a certain size will turn to it in their search for growth, forcing almost all managers to face up to the challenge of integration at some point their career. For many managers it is often their first, and only time and M&A is high on the list of things that many managers hate. According to many studies, 50 to 75% M&A transactions turn out to be a failure. One of the main reasons for failure is late or wrong integration or bad integration management. There is a significant demand for more information on best practice in Post Merger Integration. This book intends to equip those managers for the task… Danny Davis demonstrates how to handle the post-merger integration process and show how to restructure, consolidate, reduce costs, create efficiencies and perform M&A, from smaller transactions to mega-mergers. The focus is on integration planning and delivery. The book combines a general/strategic view with detailed information of how to actually conduct a Post Merger Integration via very practical tools and check lists that will prove essential in delivering change before, during and after transactions as well as to ensure their success.

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Автор: Группа авторов

Thinking of starting your own business? You've come to the right place. Thousands of people take the plunge every year for thousands of different reasons; the lifestyle, the opportunity to start over again, the chance to make serious money. No one ever got rich lining their boss's pockets. So you really want to go it alone? Here's how. Make Your First Million shows you how to set up your business the right way. It covers business plans, raising finance, financial planning, the opening days, working capital, growing your business, premises, staff, branching out, preparing for exit, and much, much more. As presenter of Channel 4’s Risking it All, serial entrepreneur Martin Webb has guided many fledgling businesses through the start-up process. His advice, tips and insider secrets will help you transform your dream into reality. Why spend your life working for the man when you could be out there making your first million?

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Автор: Группа авторов

Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian wealth now creates and sustains more jobs than it has ever done. It stimulates growth in industries and places that would struggle without the engine of entrepreneurship. Asian wealth is diversifying and modernising, it crosses the generational divide. If you want new and old economy wealth, it's in these pages. If you want modern and traditional management practices, they are in this book. If you want a new generation of entrepreneurs and wealth creators, then read on. PRAISE FOR MAKING A FORTUNE «Nobody understands better what makes British Asian entrepreneurs tick. Spinder provides a fascinating insight into business leaders and the inspirational stories behind their success.» Amar Singh, Evening Standard «A refreshing and intelligent insight into Asian entrepreneurship in the 21st century» Sathnam Sanghera, The Times «This is an important book that is being published at just the right time. With immigration a hot topic of conversation and ever-present in political and media circles, this book lays out the contribution of first, second and third generation Asians to the UK in terms of wealth creation, employment and host of other issues. It tells some good stories and has a powerful message for everyone who reads it.»Eric Leenders, Executive Director, British Bankers Association (BBA) “Drawing on her own experiences and the stories of others, Spinder Dhaliwal offers both unique and valuable insights into this community of entrepreneurs. This book is a must for practicing and would be entrepreneurs but also for anyone involved in entrepreneurships from advisors through to academics.” Hamant Verma, Editor Eastern Eye “The personal stories behind some of the UK's most successful Asian businessmen make for fascinating reading. I'm so glad that my good friend and hotel business partner, Surinder Arora, takes his rightful place among them.” Sir Cliff Richard

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Автор: Владимир Данилов

Как организовать работу новой фирмы? Как повысить эффективность уже существующей? Такие вопросы часто стоят перед владельцами бизнеса и руководителями. Авторы книги Ольга Савельева и Владимир Данилов – владельцы и руководители консалтинговой фирмы «Инсайт», образованной в 1999 году. На основании многолетнего опыта работы в консалтинге ими была сформирована методика эффективного управления предприятиями малого бизнеса, изложенная в данной книге.

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Автор: Christina Cavanagh

Manage information overload to save time and money E-mail is one of the most useful and efficient business applications ever developed. However, many people today dread the chore of sorting through an inbox crammed with messages that don't concern them and spam they don't want. In fact, research shows that North American office workers waste up to twenty hours every week sorting and managing their e-mail messages, causing more productivity loss than gain. Finally, there's a straightforward guide dedicated to helping workers and organizations tame the e-mail monster and take back their time. Managing Your E-mail is a simple, accessible reference for workers and organizations that want to get the most out of this ubiquitous and sometimes overwhelming method of communication. With new strategies for dealing with e-mail inefficiencies and practical tips on getting and staying organized, it will free up hours of time each week for what's really important. It examines the categories and patterns of e-mail misuse and presents practical, research-based explanations, solutions, and quick tips on topics such as: * Best practices for responding to e-mail * When to choose more traditional communication methods over e-mail * How to structure an e-mail for high-impact * How to craft more readable and understandable messages * Legal pitfalls to avoid * Common e-mail myths * How to reduce e-mail volume in your organization

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Автор: Юрий Игоревич Анушкин

Практическое пособие подготовлено на базе курса управленческих навыков Managym – уникальной системы обучения руководителей, основанной на тренировке управленческой позиции. Содержащиеся материалы позволяют через описание чужого опыта сформировать понимание того, что такое эффективное руководство и как развить необходимые навыки руководства. Являясь результатом предыдущей жизни автора и его профессионального пути, книга состоит из трех тесно переплетающихся частей: художественно обработанных реальных историй, методологии проведения тренинга и концептуальной выжимки из современных подходов к управлению. Книга адресована начинающим менеджерам, топ- менеджерам, сталкивающимся с необходимостью подготовки линейных руководителей, а также бизнес тренерам, работающим в сфере постановки управленческого мышления и навыков.

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Автор: Philip Kotler

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by «the 4 Ps of marketing» and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

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Автор: Patrick Schwerdtfeger

A quick guide to effective techniques that will boost your business today Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition! Provides practical strategies to promote your business using powerful online tools Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end Author has personally used these strategies to promote his business online and has helped dozens of companies do the same If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!

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Автор: Derrick Kinney

Praise for Master the Media to Attract Your Ideal Clients «This book is a marketing masterpiece. It should be required reading for all financial professionals.» -Janine Wertheim, Chief Marketing Officer Securities America, Inc. «Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'» -Harold Evensky, CFP author, Wealth Management «This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!» -Brian Tracy, President, Brian Tracy International author, Create Your Own Future «Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there.» -Gail S. Waisanen, CLU, Editor, Life Insurance Selling «Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients.» -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

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Автор: Robert Stefanowski V

Boost M&A outcomes with less risk by learning from mistakes of the past Material Adverse Change will help you close more successful mergers and acquisitions by analyzing the common root causes of deal failures from before the Great Recession to today. The time between signing and closing a deal is a particularly risky period where the buyer has committed to purchase the company, but the seller continues to operate it while waiting for regulatory approval or funding to close out the deal. A Material Adverse Change clause allows the buyer to back out of the transaction if certain adverse events occur during this period. By designing this safety net into the contract, you’re free to take the time to examine records, meet with employees, and fully understand the legal issues at hand. If the target loses value during that time, in certain cases, you’re free to walk away. This book explores the full power of the Material Adverse Change clause, and today’s M&A in general. You’ll dig into the real causes of M&A failure, and discover the traits and practices that lead to poor results as you learn how to avoid these common mistakes and drive more successful deals. Recent case studies highlight common mistakes made—and propagated—by otherwise intelligent people, so you can identify and eliminate these practices within your own organization. A large acquisition is already a delicate balancing act. Why complicate it with the exponential risk by not doing your homework? This book shows you how to apply best practices to increase your chances of successful deals and avoid potentially career ending mistakes. Explore the true root causes of M&A failures of the past Analyze the personality traits that drive suboptimal outcomes Implement new practices to avoid mistakes and close successful deals Learn why common-sense errors are repeated over and over again The M&A market has grown to become a major factor in the global economy, yet many buyers do less investigation than consumers making everyday purchases. Material Adverse Change shows you how to slash risk and improve your chances of completing better deals.

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Автор: Соня Дивицкая

Это больше, чем бизнес-роман. Живая история от молодой веселой хозяйки зоомагазина. Женский бизнес от идеи до продажи. И не только! Женская психология, острые социальные темы и юмор – все это поместилось в одну книжку, которую можно рекомендовать не только тем, кто думает открыть свое ИП, но и тем, кто от этого ИП хочет отдохнуть. Уникальность данной книги в том, что автор предлагает историю своего собственного зоомагазина, который работал в России с 2011 по 2018 год. Книгу можно назвать учебником по малому бизнесу. В легкой манере автор проводит читателя по основным этапам: бизнес-идея, раскрутка, методы продаж, ценовая политика, конкуренция, кризис, коррекция ошибок, работа с персоналом, общение с госорганами, дружба с клиентами и так до полного делегирования. «Магазин закрывается» – это современный легкий публицистичный по стилю роман. История о том, как даются деньги и как дается свобода маленькому человеку в огромной стране.

Серия: Женские трагедии

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Автор: Petra Bernatzeder

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Автор: Andrew Hallam

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Автор: Vanda North

8 minutes a day is all it takes to open up a world of superior mental performance. Just as Tai Chi has been used for centuries to balance body and mind, Mind Chi will help you increase your mental energy and be more effective in everything you do. And all you need is 8 minutes a day… Mind Chi is a powerful synthesis of thought and action based on the most recent research into how the brain works. By following the simple, daily exercises in this book, you will raise your mental performance to a level you never thought possible. Discover: Sharper powers of concentration and information management Improved control over your attention span, memory, thoughts and feelings Fast and easy ways to reduce your stress and increase your confidence New positive habits, thoughts and mental resilience Fantastic energy levels, during and after your work day Plus: 50 Strategies for Success in Business & Life «An eight minute daily dose of Mind Chi will improve vitality, reduce stress and allow us to see the many blessings of life more clearly.» –Stephen C. Lundin PhD, author of the five million copy bestselling FISH!

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Автор: Тони Бьюзен

Unlock your brain's potential using mind mapping Mind mapping is a popular technique that can be applied in a variety of situations and settings. Students can make sense of complex topics and structure their revision with mind mapping; business people can manage projects and collaborate with colleagues using mind maps, and any creative process can be supported by using a mind map to explore ideas and build upon them. Mind maps allow for greater creativity when recording ideas and information whatever the topic, and enable the note-taker to associate words with visual representations. Mind Mapping For Dummies explains how mind mapping works, why it's so successful, and the many ways it can be used. It takes you through the wide range of approaches to mind mapping, looks at the available mind mapping software options, and investigates advanced mind mapping techniques for a range of purposes, including studying for exams, improving memory, project management, and maximizing creativity. Suitable for students of all ages and study levels An excellent resource for people working on creative projects who wish to use mind mapping to develop their ideas Shows businesspeople how to maximize their efficiency, manage projects, and brainstorm effectively If you're a student, artist, writer, or businessperson, Mind Mapping For Dummies shows you how to unlock your brain's potential.

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Автор: Джил Хессон

Follow-up to the bestselling Mindfulness: Be Mindful. Live in the Moment. Gill Hasson, author of the bestselling Mindfulness is back and this time you can fit her advice in your pocket! This little book is packed with over 100 quick exercises, each dealing with a different situation, to help you get calm, collected, and balanced. So whenever you start to feel the stress mounting, reach for your Mindfulness Pocketbook, find the relevant exercise and instantly make life better! So if you feel like life is moving too fast and you're struggling to keep up with constant demands and commitments, don't let anxiety and worry get the better of you – integrate these mindfulness exercises, practices, and reflections into your daily life and get in control and feel more confident, calm, and present. By progressing through the pocketbook, you will develop mindful ways of thinking and doing that will benefit a wide range of situations in your personal, social, and work life. Slow down, take a deep breath, and take that step toward an easier and more manageable life. The Mindfulness Pocketbook will help you: Move in the direction of greater calm, balance, and wellbeing Increase your insight and awareness Break free from unhelpful thoughts and thinking patterns, feel more confident, and have better self-esteem Be more able to manage other people's demands, stress, anxiety, and worry Experts increasingly recognise that developing mindfulness skills is an effective way to improve performance, reduce stress, enhance emotional intelligence, increase life satisfaction, and develop leadership skills. A mindful person consciously brings awareness to the here-and-now with openness, interest, and receptiveness. Mindfulness Pocketbook is the take-with-you guide to receptive, constructive thinking.

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Автор: Jeff Hasen

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

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Автор: Marc Benioff

Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship «gene,» explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents on the Web. Six years later, Comcate has dozens of municipal clients, a growing staff, and a record of excellence. This book is the story of his start-up, but also a conversation with his mentors, clients and fellow entrepreneurs about how to make a business idea work?and how to have the time of your life trying. From Pat Lencioni to Marc Benioff of salesforce.com, Ben has won over the best and brightest of the business world?now it's your turn!

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Автор: Anthony Iaquinto

In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial “type,” and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.

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Автор: Alwin Meyer

The children of Auschwitz: this is the darkest spot in the ocean of suffering that was the Holocaust. They were deported to the concentration camp with their families, with most being murdered in the gas chambers upon their arrival, or were born there under unimaginable circumstances. While 232,000 children and juveniles were deported to Auschwitz, only 750 were liberated in the death camp at the end of January 1945. Most of them were under 15 years of age. Alwin Meyer's masterwork is the culmination of decades of research and interviews with the children and their descendants, sensitively reconstructing their stories before, during and after Auschwitz. The camp would remain with them throughout their lives: on their forearms, as a tattooed number, and in their minds, in the memory of heart-rending separation from parents and siblings, medical experiments, abject confusion, ceaseless hunger and a perpetual longing for home and security. Once the purported liberation came, there was no blueprint for piecing together personal biographies after the unthinkable had happened. Many of the children, often orphaned, had forgotten their names or ages, and had only fragmented understandings of where they came from. While some struggled to reconnect to the parents from whom they had been separated, others had known nothing other than the camp. Some children grew up without the ability to trust and to play. Survival is not yet life – it is an in-between stage which requires individuals to learn how to live. The liberated children had to learn how to be young again in order to grow into adults like others did. This remarkable book tells the stories of the most vulnerable victims of the Nazis’ systematic attempt to extinguish innocent lives, and rescues their voices from historical oblivion. It is a unique testimony to the horrific suffering endured by millions in humanity’s darkest hour.

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Автор: Margaret Anstee Joan

A fascinating account of a remarkable life that took the author, through hard work and determination, from rural England to the highest ranks of the United Nations Dame Margaret Anstee was born in the 1920s to a poor family in rural Essex. With the support of her parents and through her own determination, she graduated from Cambridge with first class honours, and entered the Foreign Office where she worked with the spy Donald Maclean shortly before his defection with Guy Burgess. Her career here ended as was customary at the time, when she married a diplomat and was posted to Singapore. As the marriage began to fail Margaret accepted a job at the United Nations in order to earn her fare back to England. It was the start of a career that was to push the boundaries at every step. She became the first woman to be posted to her beloved South America, where she drove through the Andes in her VW Beetle, she headed up the first Government think tank during Harold Wilson’s Government and she was the first woman to break the glass ceiling at the United Nations. Dame Margaret Anstee served the United Nations for four decades, both at the New York Headquarters and in some of the poorest countries of the world attempting to help the victims of war, poverty and natural disasters. Throughout this time Dame Margaret has worked relentlessly to overcome the inequalities between the developed and developing world, a battle that she considers essential for the survival of both worlds. The first and only woman ever to reach this powerful position within the United Nations. Exciting, insightful and, on occasion humorous, travel writing as the author journeys through South America, Africa and the Far East. Charming account of village life and that of a young academic in Cambridge in the 1930s and 1940s. Gives an insight into the workings of the United Nations and the challenges faced both in conflict resolution and health and education programs. Features lively and amusing anecdotes with a cast of characters that includes many of the world’s leaders, from Che Guevara to Margaret Thatcher as well as special appearances by MI6 and the CIA, set against a global backdrop. Praise for Never Learn to Type: «Her achievements are truly inspirational.» —The Rt Hon. Jack Straw MP, Secretary of State for Foreign and Commonwealth Affairs «The preamble of the UN Charter announces the commitment… to… reaffirm the faith in the fundamental dignity and worth of the human person.... No one has lived for these principles more selflessly or diligently than Margaret Anstee. Her life… is inspirational, and her story is highly recommended.» —Jimmy Carter, Former President of the United States of America (awarded Nobel Peace Prize in 2002) «…a true pioneer of the international community… an account of a rich and fascinating life, as well as the kind of insight only the insider can provide into the nature of conflict, development and the work for peace.» —Kofi A. Annan, Secretary-General of the United Nations «…a remarkable and entertaining account of her adventures in many parts of the world.» —Boutros Boutros-Ghali, Former Secretary-General of the United Nations «…she became, with all my support and pleasure, the first woman Under Secretary-General.» —Javier P?rez de Cu?llar, Former Secretary-General of the United Nations "An extraordinary book about an extraordinary life.... A story written with wit, charm and affection.... Thank God she never learned to type but learned to think and care! —Gonzalo S?nchez de Lozada, President of Bolivia "A truly absorbing account of achievement and adventure, by a remarkable woman… she engages and holds the reader's

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Автор: Philippe Sachetti

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

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Автор: Мишель Борба

"This will be the only discipline book you'll ever need to raise good kids." -from the Foreword by Jack Canfield, coauthor, Chicken Soup for the Soul and Chicken Soup for the Parent's Soul «Michele Borba offers insightful, realistic, and straightforward advice that is sure to get immediate results.» -Editor-in-Chief, Parents Magazine «A sensitive, thoughtful, eminently practical book that will help parents help their children change behaviors that will improve the child's, and the entire family's, well being and happiness. A wonderful contribution!» -Alvin Rosenfeld, M.D., child psychiatrist and coauthor, Over-Scheduled Child Anger, Anxiety, Biting, Bossy, Bullied, Bullying, Chore Wars, Cynical, Defiant, Doesn't Listen, Fighting, Gives Up Easily, Hitting, Homework Battles, Hooked on Rewards, Impulsivity, Intolerant, Lying and Cheating, Materialistic, Mean, Negative Peer Pressure, No Friends, Over-Perfectionism, Poor Sportsmanship, Put-Downs, Rude, Selfish, Sibling Battles, Short Attention Span, Shy, Stealing, Swearing, Talking Back, Tattling, Teased, Temper Tantrums, Whining, Yelling. Parenting expert Dr. Michele Borba tackles the most common bad behaviors that kids ages 3 to 12 repeat over and over behaviors that drive parents crazy. In this enormously useful, simple-to-use book she shows how to change these behaviors for good. For each negative behavior Dr. Borba offers a series of key tips and guidelines and outlines a step-by-step plan for a customized makeover that really works! Using the steps outlined in No More Misbehavin' will give you the help you need to raise kids with strong values and good character.

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Автор: Bruce R. Hopkins

A hands-on guide to the most pertinent and critical legal issues facing those who lead and manage tax-exempt colleges and universities Nonprofit Law for Colleges and Universities is a practical, accessible guide to nonprofit law as it is specifically applicable to exempt colleges and universities, and their related entities, such as fundraising foundations, endowment funds, supporting organizations, for-profit subsidiaries, and limited liability companies. Topics discussed will include governance, endowment funds management, the annual reporting requirements, and the unrelated business rules Written by the country's leading authorities on tax-exempt organizations Features essential, practical legal information in easy-to-understand English Presented in question-and-answer format, divided according to major topic areas that are of interest to those who lead and manage tax-exempt colleges and universities Designed for the management and leadership of colleges and universities, as well as others working in the higher education field, such as lawyers, accountants, and fundraising/development personnel, Nonprofit Law for Colleges and Universities allows readers to easily search for and find answers to questions, putting all the information they need right at their fingertips.

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Автор: Rotimi Ogunjobi

? o desejo de cada pessoa racional alcan?ar um sucesso mensur?vel em seu trabalho. No entanto, a maioria das pessoas passam a vida infelizes com a maioria dos aspectos de suas vidas. Ansiamos por uma vida boa, mas raramente levamos nossas aspira??es al?m da cren?a de que poderiam ser alcan?adas por meio de trabalho duro, muitas vezes nas profiss?es erradas. Trabalhamos regularmente em tarefas para as quais n?o somos adequados e, infelizmente, fazemos uma p?ssima imita??o do que imaginamos ser o sucesso. O Empreendedor Crist?o Poderoso ? um livro para crist?os que creem na B?blia, tanto jovens como idosos. Ele ilustra por meio de instru??es e atividades como se reerguer das falhas na vida e criar um novo empreendimento de vida adequado ao que Deus te formou para ser. O Empreendedor Crist?o Poderoso mostra como usar princ?pios comprovados de defini??o de metas em conjunto com princ?pios crist?os s?lidos para alcan?ar metas de vida e financeiras, mesmo nas dificuldades. Embora escrito para crist?os praticantes, este livro ? destinado a qualquer pessoa buscando seriamente objetivos mensur?veis, progresso, realiza??es em sua vida e sinceramente capazes de se comprometerem com essa busca. CONTE?DO: Cap?tulo 1 Como voc? sabe se sua vida est? indo bem ou n?o? Muitas vezes ? muito f?cil descobrir se voc? conhecer os sinais indicadores. Fa?a uma auditoria em sua vida. Cap?tulo 2 Se voc? est? convencido de que est? errando na vida, ? preciso se livrar das dores. Examine todas as suas m?s decis?es, influ?ncias e falhas quantific?veis. Decida se perdoar. Cap?tulo 3 Muitas das coisas e pessoas nas quais voc? confiou anteriormente n?o s?o nada al?m de um suporte desnecess?rio. Resolva se livrar deles. Cap?tulo 4 Comece a construir seu esp?rito falando coisas boas para e sobre voc?. Defina uma meta com prop?sito e fa?a planos sobre como realiz?-la. Cap?tulo 5 Fa?a um invent?rio de suas habilidades. Decida quais voc? precisar? para concretizar seu objetivo e quais novas habilidades voc? precisar? aprender. Cap?tulo 6 Uma rea??o ? sempre o resultado natural de uma a??o. Examine os obst?culos que podem atrapalhar e interromper completamente seu progresso e lide com eles. Cap?tulo 7 Agora ? hora de come?ar a implementar seu plano, mas qu?o positivo voc? est? sobre o sucesso e qu?o bem preparado voc? est? para o fracasso? Perseguir um objetivo ? muito parecido com a guerra, e voc? precisa fazer planos de batalha de conting?ncia. Cap?tulo 8 O sucesso requer uma atitude incomum ou v?rias dessas atitudes. Crie uma nova rotina e siga em frente com seriedade, com seu objetivo constantemente ? vista. Cap?tulo 9 ? uma lei natural que voc? n?o pode semear laranjas e colher ma??s. Da mesma forma, para colher dinheiro, voc? deve necessariamente semear dinheiro. Cap?tulo 10 Ter um objetivo ? importante, mas ter uma vis?o ? mais gratificante para a vida. Como voc? gostaria de ser lembrado? Aprenda como criar uma vis?o para coroar sua vida.

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Автор: Sam Calagione

Find out what happens when companies stop competing and start collaborating. Off-Centered Leadership considers an innovative approach to business by exploring what happens when companies stop competing and start collaborating – both externally in the marketplace and internally in building a culture of communication, trust and alignment. Brimming with lessons on entrepreneurship and culture from the founder of Dogfish Head Craft Brewery, one of the fastest growing independent brewery in the country,members of his leadership team and external mentors from the worlds of business and art, this game-changing text turns competition on its head by showcasing how competing organizations can work together—and with other local businesses—to reach a common goal. The text dives into how Dogfish Head has blazed a new trail through the development of a revolutionary business model that has called upon musicians, community organizations, and even other breweries to keep product development fresh and create engaging customer experiences. This book documents and addresses the growing pains a company experiences as it evolves from the awkward early start up years into a mid-sized sustainable company with hundreds of co-workers. Calagione is candid in sharing his personal leadership challenges and success and calls on other seasoned vets inside and outside the company who inform and influence the journey of growth and creative expression Dogfish Head is on. This book is rich with practical information entrepreneurs and business people can apply to their own professional journeys. Competition has long been the name of the game in the business world, but what if there was a different way to approach business? The collaboration over competition approach to business has been proven to foster positivity, productivity, and, ultimately, success. By partnering with your competition instead of trying to outsell them, you could actually create a memorable customer experience that will have people coming back for more! Internally as well the dogfish approach has evolved and is not traditional org chart driven top down leadership. Calagione shared the challenges of evolving from a founder-driven entrepreneurial company where he was the sole creative and strategic director into a more collaborative collective where he is now one of many creative and strategic voices in the company. Discover the methods and approaches dogfish head has used to grow a rich diverse leadership team and evolve from a company basing decisions on the gut and whims of a founder to one with a more robust wholistic strategic approach in a way that allows them to stay creative and maintain their irreverent off-centered culture. Discover how ditching your competitive nature and embracing collaboration can allow you to better serve your customers Explore innovative solutions to the challenges that today's businesses face Consider how your company can grow through the collaboration over competition business model Leverage the experiences of other companies to truly understand how collaboration can contribute to your businesss success Off-Centered Leadership is a groundbreaking book that explores the power of collaboration within the business world.

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Автор: Soren Kenner

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse. A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment. Learn how to recognize ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

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Автор: Открытые системы

Oil&Gas Journal учрежден в 1902 году в США и сегодня является одним из наиболее читаемых международных нефтегазовых изданий. Журнал уделяет большое внимание всем основным разделам отрасли: разведка и развитие месторождений, бурение и добыча, транспортировка, переработка; а также анализу бизнес-процессов, тенденциям и развитию технологий. В номере: Рынки. Экспорт: портовое сокращение Регионы. Портфель сконцентрирован, но не ограничен. Интервью с первым вице-президентом по разведке и добыче «Башнефти» Михаилом Ставским Разведка и разработка. Слабоизученные риски. Объемы геологоразведки в новых нефтегазовых бассейнах мира растут Шельф. Технико-технологическая база отечественной морской нефтегазодобычи: состояние и тенденции развития Морская транспортировка. Особенности эксплуатации газопровода «Северный поток» Экология. За и против ГРП. Экологические аспекты при добыче сланцевого газа на примере формации Marcellus Техника и оборудование. Новое оборудование для нефтегазовой отрасли Цифры, факты, прогнозы. Нефтяной баланс в мире и многое другое

Серия: Журнал «Oil&Gas Journal» 2012

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Автор: Mary Vonnegut

A guide to getting new employees recruited, oriented, and productive—FAST «Onboarding,» a growing trend in the business community, is a focused methodology that gets people in new roles up to speed quickly and efficiently. This book guides you through a process that enables you to recruit, orient, and enable your new employees to get the job done. Learn how to inspire and encourage your new employees to deliver better results faster. George Bradt and Mary Vonnegut’s Onboarding helps ensure that your new employees are productive and efficient from day one. You’ll learn how to help them assimilate into your corporate culture and accelerate their learning. Onboarding is one of the hottest trends in business This is the first book about onboarding George Bradt is a leading speaker and consultant, and the author of The New Leader’s 100-Day Action Plan For business leaders and managers who want well-trained, responsive, efficient, and effective employees, Onboarding helps you get the best from your new employees.

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Автор: Norbert Bartneck

Radio Frequency Identification (RFID) is the technology applied for unambiguous and contactless identification of all types of objects. Varying magnetic fields or radio waves enable contactless data transfer as well as fast, automatic data collection. In addition, the importance of optical codes gains further importance due to their specific advantages. RFID and Auto ID systems are used in a wide range of sectors – from the consumer goods industry and trade via the automobile and aerospace industries to the chemicals and pharmaceuticals industries, as well as logistics and transport facilities. New potentials to secure competitive advantages can be utilized with early planning of the application of RFID and Auto ID in procurement, manufacturing and logistics. In addition to RFID and Auto ID technology, this book presents applications from different areas of application which have already been tried and tested. They demonstrate the approach, the process and the selection of RFID and Auto ID systems for various problems. A perspective on trends and innovative security solutions shows possible future application options for this technology.

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Автор: Scott Nations

A practical guide to the math behind options and how that knowledge can improve your trading performance No book on options can guarantee success, but if a trader understands and utilizes option math effectively, good things are going to happen. The idea behind Options Math for Traders + Website is to help retail option traders understand some of the basic tenants and enduring relationships of options, and option math, that professional and institutional traders rely on every day. This book skillfully highlights those strategies that are inherently superior from an option math point of view and explains what drives that superiority while also examining why some strategies are inherently inferior. The material is explained without complex equations or technical jargon. The goal is to give you a solid conceptual foundation of options behavior so you can make more informed decisions when choosing an option strategy for your market outlook. Topics covered include the volatility premium, because over time, options will cost more than they are ultimately worth; skew, wherein far out of the money put options may seem cheap from an absolute term, but are very expensive in relative terms; and the acceleration in option price erosion. The book also has a companion Website, which includes links to those sites that can scan for the best strategies discussed in the book. Explains, in a non-technical manner, the mathematical properties of options so that traders can better select the right options strategy for their market outlook Companion Website contains timely tools that allow you to continue to learn in a hands-on fashion long after closing the book Written by top options expert Scott Nations Most independent traders have an imperfect understanding of the math behind options pricing. With Options Math for Traders + Website as your guide, you'll gain valuable lessons in this area and discover how this information can improve your trading performance.

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Автор: Группа авторов

A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically). Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can continue to pursue high-risk, high-reward growth strategies, but they should also be very aware of overlooked or sub-optimized opportunities for growth within their own company. This book is a guide to how to dynamically combine managerial and 'people' skills to unlock a hidden layer of corporate value.

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Автор: Jennifer Fulton

Nine minibooks spanning more than 800 pages make this an indispensable guide for Outlook power users Covers the new Outlook interface and features and offers detailed coverage of Outlook tools, techniques, and tricks Minibooks include: Outlook basics; e-mail, RSS, and news; personal information management; managing and controlling information; collaboration; functional forms; VBA programming; managing business information; and maintenance, management, and troubleshooting Office has more than 120 million users worldwide-90 percent of the business productivity software market-and most of these users look to Outlook for e-mail, calendaring, and personal information management

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Автор: Kaihan Krippendorff

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the «Outthinkers» «Outthinkers» are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.

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