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Автор: Екатерина Гольдовская

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Автор: Сборник

В книгу вошли лучшие сказки мира на английском языке, адаптированные для маленьких читателей: «Кот в сапогах», «Золушка», «Красная Шапочка», «Дюймовочка». Книга будет полезна детям младшего школьного возраста, начинающим изучение английского языка. Подойдет как для чтения с родителями, так и для самостоятельного изучения. Все сказки озвучены носителем языка и доступны для бесплатного прослушивания на официальном сайте издательства АСТ в разделе «Аудио».

Серия: Большая книга сказок на английском для детей

Исполнители: Jeannie Lin

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Автор: Samael

Введение в искусство видеосъемкиВыбор оборудования для съемкиКомпозиция и планирование кадраРабота со светом и звукомРежиссура и сценарии для видеоОсновы монтажа и постпродакшнаРабота с актерами и создание атмосферыПродвижение и монетизация видеоконтентаСоздание профессионального видео с нуляКак избежать распространенных ошибок при съемке видеоПримеры успешных видеопроектов и анализ их успехаЗаключение и советы для дальнейшего развития в области видеосъемки

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Автор: Виталий Третьяков

В.Т. Третьяков, создатель «Независимой газеты» и на протяжении 11 лет ее бессменный главный редактор, один из ведущих журналистов и политологов страны, многие годы читает в МГИМО курс лекций по журналистскому мастерству, в основе которого – его колоссальный профессиональный опыт. А потому данный учебник, написанный на основе этих лекций, представляет собой своего рода открытый мастер-класс, причем мастер-класс предельно демократичный, от посещения которого выиграют как студенты, так и искушенные профессионалы. Книга адресована не только тем, кто намерен связать свою жизнь с журналистикой или действующим журналистам, но и тем, кто по роду своей деятельности соприкасается с ней, пользуется услугами СМИ, – политикам, политологам, политтехнологам, сотрудникам PR-агентств и т. п. Издание, выдержало не одно издание, пользуется постоянным спросом и популярностью.

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Автор: Патрацкая Н.В

Летающий экран – крутая фантастическая повесть, в которой летает все: от экранов и костюмов летающих леших до лунных ракет и обычных вертолетов.

Исполнители: Авточтец ЛитРес

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Автор: Сергей Доренко

Выступление Сергея Доренко в Cити Класс 18 апреля 2019 года. Последняя встреча с известным теле- и радиоведущим, главным редактором самой цитируемой радиостанции Москвы Сергеем Доренко будет интересна всем, кто хочет знать, как устроен мир медиа сейчас, понять новые форматы общественного и политического влияния. В программе выступления: – Что нужно сделать, чтобы привлечь внимание общественности и СМИ? – PR плохой и хороший. – Как заставить делать людей то, что вы хотите, так, чтобы им показалось, что это они сами этого хотят?

Исполнители: Сергей Доренко

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Автор: Александр Алексеевич Богданов

«С утра ненадолго поморосил мелкими слезками дождь. Но серое небо, сгустившее низко космы туч, не могло разогнать своей хмурью тех радостных настроений, которые охватили город. Никогда еще до сих пор воздух не казался таким легким, никогда не дышалось так свободно и радостно, как сегодня. Газетчики торопко перебегали с угла на угол и рассовывали покупателям пачку телеграмм и газет…»

Исполнители: Инна Сапожникова

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Автор: Группа авторов

A Companion to Media Authorship offers 28 groundbreaking chapters which investigate the practices, attributions, and meanings of authorship. Revitalizing the study within media and cultural studies, this diverse and global collection provides the definitive work on the subject. Rethinks cultures of authorship and challenges the concept of auteurism across multiple media forms Moves beyond notions of the individual to focus on how authorship is collaborative, contested, and networked, examining cultures of authorship and the practicalities of how it works Draws on the cutting-edge research of scholars and practitioners whose work has produced significant new insights into the field Examines a wide range of media, including television, social media, radio, videogames, transmedia, music, and comic books Offers an impressive global focus, including pieces on Mexican music, amateur film production in Nairobi slums, tele-serial production in Kinshasa, Hong Kong film, and the marketing of Bollywood

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Автор: Группа авторов

A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level

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Автор: Группа авторов

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Автор: Daniel W. Brown

Covering the origins, key features, and legacy of the Islamic tradition, the third edition of A New Introduction to Islam includes new material on Islam in the 21st century and discussions of the impact of historical ideas, literature, and movements on contemporary trends. Includes updated and rewritten chapters on the Qur’an and hadith literature that covers important new academic research Compares the practice of Islam in different Islamic countries, as well as acknowledging the differences within Islam as practiced in Europe Features study questions for each chapter and more illustrative material, charts, and excerpts from primary sources

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Автор: Mathieu Boudreault

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Автор: Larry Tunnell

Are you ready to master the advanced concepts of partnership taxation? Provide your clients with valuable advice and tax planning strategies and gain a working knowledge of the Internal Revenue Code's sophisticated partnership tax rules and regulations. This book takes a deep dive into the complexities of partnership tax law. It includes step-by-step examples to help guide you through the complicated world of advanced partnership and LLC tax law. Some of the many concepts covered in this course include special allocations, liquidating and non-liquidation distributions, property basis calculations under various scenarios, and sales of a partnership interest.

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Автор: Группа авторов

American Identities is a dazzling array of primary documents and critical essays culled from American history, literature, memoir, and popular culture that explore major currents and trends in American history from 1945 to the present. Charts the rich multiplicity of American identities through the different lenses of race, class, and gender, and shaped by common historical social processes such as migration, families, work, and war. Includes editorial introductions for the volume and for each reading, and study questions for each selection. Enables students to engage in the history-making process while developing the skills crucial to interpreting rich and enduring cultural texts. Accompanied by an instructor's guide containing reading, viewing, and listening exercises, interview questions, bibliographies, time-lines, and sample excerpts of students' family histories for course use.

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Автор: Cameron M. Smith

Study the science of all of us  Anthropology is the organized study of what makes humans human. It takes an objective step back to view homo sapiens as a species and ask questions like: Given our common characteristics, why aren’t all of us exactly the same? Why do people across the world have variable skin and hair color and so many inventive ways to say hello? And how can knowing the reasons behind our differences—as well as our similarities—teach us useful lessons for the future? The updated edition of  Anthropology For Dummies  gives you a panoramic view of the fascinating fieldwork and theory that seeks to answer these questions—and helps you view the human world through impartial, anthropological eyes.  Keeping the jargon to a minimum,  Anthropology For Dummies  explores the four main subdivisions of the discipline, from the adventurous Indiana Jones territory of archaeology and the hands-on biological insights provided by our physical nature to the studious book-cracking brainwork of cultural and linguistic investigation. Along the way, you’ll journey deep into our prehistory where we begin to differentiate ourselves from our primate relatives—and then fast forward into the possibilities of centuries yet to come.  Explore the history of anthropology and apply its methods Get a deep, scientific take on contemporary debates such as identity Excavate the human past through new fossil discoveries Peer into humanity’s future in space Whether you’re studying anthropology for school or just want to know more about what makes us humans who we are, this is the perfect introduction to humanity’s past and present—and a clue to what we need to build a better future.

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Автор: James J. Keeler

Das Arbeitsbuch zum neuen «gro?en Atkins»! Der «gro?e Atkins» ist und bleibt ein Muss f?r alle Studierenden, die sich ernsthaft mit der Physikalischen Chemie auseinandersetzen. In unverwechselbarem Stil deckt Peter Atkins mit seinen Koautoren Julio de Paula und James Keeler die gesamte Bandbreite dieses faszinierenden und herausfordernden Fachs ab. Das darauf abgestimmte Arbeitsbuch bietet die vollst?ndigen L?sungen der leichteren "a"-Aufgaben und der schwereren Aufgaben sowie Musterantworten zu den ungeraden Diskussionsfragen.

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Автор: Barry Fox

An easy-to-understand in-depth look at of one of the most common medical conditions in the world If you’re one of the 350 million people around the world who suffer from arthritis, you know how challenging it can be to live with it. And if you care for someone who has arthritis, you know how difficult it is to help your loved one live comfortably with the disease. Arthritis For Dummies was written for you. In it, you’ll find no-nonsense guidance based on the latest arthritis research, the straight goods on medications old and new, and up-to-date info on over 40 forms of the disease, including osteoarthritis, rheumatoid arthritis, psoriatic arthritis, gout, and more. You’ll also find: Ten new cutting-edge treatments for arthritis A complete rundown of medications for arthritis, including the very latest ones Diet strategies to help combat arthritis pain and improve joint function The best exercises for building stronger joints and easing arthritis pain Biomechanical techniques to help ward off joint damageAn essential handbook for all who suffer from arthritis, as well as their caregivers, friends, and family, Arthritis For Dummies is the all-in-one handbook that shows you how to control arthritis symptoms, deal with chronic pain, assemble a top-notch healthcare team, and do much to help others who suffer from the disease.

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Автор: Shreyas Subramanian

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Автор: Paul Willis

This book analyses modernity and tradition in China today and how they combine in striking ways in the Chinese school. Paul Willis – the leading ethnographer and author of Learning to Labour – shows how China has undergone an internal migration not only of masses of workers but also of a mental and ideological kind to a new cultural landscape of meaning characterized by the worship of the glorified city, devotion to consumerism and fixation with the smartphone and the internet. Massive educational expansion has been a precondition for explosive economic growth and technical development, but at the same time it provides sites where the new meets the old in the experiences, practices and developing self-identities of students and future generations of workers and citizens. In the closed walls of the school and the inescapability of its `scores`, an astonishing drama plays out between the new and the old with a tapestry of intricate human meanings woven of small tragedies and triumphs, secret promises and felt betrayals, helping to produce not only exam results but cultural orientations and occupational destinies. Willis presents the human stories, the everyday human habitations and facilitations of how vast change comes about in local registers and feelings. The conformists and educational achievers have a particular way of relating to modernity that involves duty, delay and sacrifice – perhaps without end. Those failing or rebelling in school find their own more immediate ways of relating to modernity but it is a different and more brutal kind of modernity, arrived at with apparent enthusiasm but great cost. By exploring the cultural dimension of everyday experience as it is lived out in the school, this book sheds new light on the enormous transformations that have swept through China and created the kind of society that it is today, a society that is obsessed with the future and at the same time structured by and in continuous dialogue with its past.

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Автор: Nathaniel Tkacz

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Автор: Группа авторов

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Автор: John B. Thompson

This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks,  Book Wars  provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.

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Автор: Dafna Lemish

Taking a global and interdisciplinary approach, Children and Media explores the role of modern media, including the internet, television, mobile media and video games, in the development of children, adolescents, and childhood. Primer to global issues and core research into children and the media integrating work from around the world Comprehensive integration of work that bridges disciplines, theoretical and research traditions and methods Covers both critical/qualitative and quantitative approaches to the topic

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Автор: Liz Moor

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Автор: Liz Moor

When we talk about media and the economy, 'the economy' is usually understood as the macro economy or GDP, while 'the media' usually refers to television and print news, or the digital output of mainstream news providers. But communication about money and the economy in everyday life is far more wide-ranging than this. It is also changing: opportunities to discuss economic matters – whether public or personal – have proliferated online, while new payment systems and shopping platforms embed economic behaviour more deeply into communications infrastructures. Challenging earlier narrow definitions, this ambitious book offers a new framework for thinking about the role of communication in our economic lives. Foregrounding the broader category of  communicative practices , the book understands economic life not only in terms of the macro economy, but more sociologically as a set of processes of providing for material wants and needs. How we talk about these wants and needs, and our means for meeting them, is how we come to understand our economic lives as meaningful. The book explores how our economic lives are constructed communicatively in a variety of modes that move through, but also exceed, mass media – from the symbolism of credit cards to the language used by economists, and from social media promotion to debates in online forums. Communication and Economic Life  is a vital resource for students and scholars in media and communications and sociology, and for anyone interested in how we talk about economic lives.

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Автор: Группа авторов

Over the past several decades there have been major advances in our ability to computationally evaluate the electronic structure of inorganic molecules, particularly transition metal systems. This advancement is due to the Moore’s Law increase in computing power as well as the impact of density functional theory (DFT) and its implementation in commercial and freeware programs for quantum chemical calculations. Improved pure and hybrid density functionals are allowing DFT calculations with accuracy comparable to high-level Hartree-Fock treatments, and the results of these calculations can now be evaluated by experiment. When calculations are correlated to, and supported by, experimental data they can provide fundamental insight into electronic structure and its contributions to physical properties and chemical reactivity. This interplay continues to expand and contributes to both improved value of experimental results and improved accuracy of computational predictions. The purpose of this EIC Book is to provide state-of-the-art presentations of quantum mechanical and related methods and their applications, written by many of the leaders in the field. Part 1 of this volume focuses on methods, their background and implementation, and their use in describing bonding properties, energies, transition states and spectroscopic features. Part 2 focuses on applications in bioinorganic chemistry and Part 3 discusses inorganic chemistry, where electronic structure calculations have already had a major impact. This addition to the EIC Book series is of significant value to both experimentalists and theoreticians, and we anticipate that it will stimulate both further development of the methodology and its applications in the many interdisciplinary fields that comprise modern inorganic and bioinorganic chemistry. This volume is also available as part of Encyclopedia of Inorganic Chemistry, 5 Volume Set. This set combines all volumes published as EIC Books from 2007 to 2010, representing areas of key developments in the field of inorganic chemistry published in the Encyclopedia of Inorganic Chemistry. Find out more.

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Автор: Группа авторов

"Critical Reflections on Audience and Narrativity—New connections, New perspectives" offers an interdisciplinary and multicultural approach to fiction, reality, and narrativity applied to television series from all over the world. Dissecting the almost invisible barrier between fiction and reality in TV series from various perspectives, the chapters cover a wide range of contemporary classics from the post-network age. From «The X-Files» and «Desperate Housewives» to «The Wire» and «Breaking Bad», the chapters sketch TV series' development from the lowest form of mass entertainment to the sophisticated vehicle of highbrow intertextuality on a global scale.
Also covering many international cases from Brazil, Serbia, Romania, and Turkey and locating them in the global web of puzzle narratives, the unique contributions draw connections between the most diverse audiences and the way they receive modern storytelling in a culturally globalized world. This timely volume is a great resource for anyone interested in contemporary mass culture.

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Автор: Hanif Kara

The contents of the book will highlight the differences between the design and engineering disciplines – strengths and flaws. It will also illustrate examples of interdisciplinary interactions. Any false dichotomies will be revealed and the many non-linear processes borne out of challenging conventions between traditional and new modes of practice will be revealed. Projects based on a body of experience spanning many years will be selected to support experimentation that goes beyond an undisciplined search for originality, innovation and creativity. In addition to writings from Hanif Kara and Daniel Bosia contributions will be sought from specialists in the field who have played a role in the operations of P.art® at AKT II – past and present – qualifying them to disseminate and distribute a particular form of ‘knowledge’. Features work of architectural practices: Adjaye Associates, Foster + Partners, Heatherwick Studio, HOK, Serie Architects, Wilkinson Eyre Architects and Zaha Hadid Architects. In addition to AKT II, it will encompass the work of engineers and engineering consultants such as: Arup, Cecil Balmond, Buckminster Fuller, Buro Happold, Pier Luigi Nervi and Peter Rice.

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Автор: Tim Markham

Conventional wisdom suggests that the pervasiveness of digital media into our everyday lives is undermining cherished notions of politics and ethics. Is this concern unfounded?

In this daring new book, Tim Markham argues that what it means to live ethically and politically is realized through, not in spite of, the everyday experience of digital life. Drawing on a wide range of philosophers from Hegel and Heidegger to Levinas and Butler, he investigates what is really at stake amid the constant distractions of our media-saturated world, the way we present ourselves to that world through social media, and the relentless march of data into every aspect of our lives.

A provocation to think differently about digital media and what it is doing to us, Digital Life offers timely insights into distraction and compassion fatigue, privacy and surveillance, identity and solidarity. It is essential reading for scholars and advanced students of media and communication.

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Автор: Peter B. Seel

For the student and general reader, a tour of the digital universe that offers critical observations and new perspectives on human communication and intelligence. Traces the development and diffusion of digital information and communication technologies, providing an analysis of trans-cultural effects among developed and developing nations Provides a balanced analysis of the pros and cons of the adoption and diffusion of digital technologies Explores privacy, censorship, the digital divide, online games, and virtual and augmented realities Follows a thematic structure, allowing readers to access the text at any point, based on their interests Accompanying resources provide a wealth of related online content Selected by Choice as a 2013 Outstanding Academic Title

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Автор: Hans Ulrich GUMBRECHT

In der digitalen Welt gibt es keine Pausen. Wer sich auch nur f?r einen Moment abkoppelt, der riskiert, den Anschluss zu verlieren. Hans Ulrich Gumbrecht l?sst sich vom Strom des Digitalen nicht fortrei?en. Seit er sich 2011 darauf einlie?, einen Blog f?r die Frankfurter Allgemeine Zeitung zu schreiben, nutzt er das digitale Format als Ort der Kontemplation und intellektuellen Auseinandersetzung. Kompaktheit und Rhythmus dieser Gattung er?ffnen ihm die M?glichkeit, f?r seine Leser Ph?nomene des Alltags zu analysieren und philosophische Fragestellungen zu entwickeln. Er setzt Z?suren und entdeckt Konturen in einer hochkomplexen und fl?chtigen Gegenwart. Als provokativ erweist sich dabei die Sicht des Amerikaners Gumbrecht auf das Land und den Kontinent seiner Herkunft. Bei allen Gemeinsamkeiten geraten immer wieder Dissonanzen im Selbstverst?ndnis der Zeitgenossen diesseits und jenseits des Atlantiks in den Blick. So wirkt dieser Blog wie ein Stachel im Fleisch, der uns Westeurop?er liebgewordene Gewohnheiten und konventionelle Erwartungen in Frage stellen l?sst.

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Автор: Catherine A. Luther

Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping Discusses the impact new media has on representation and how technology is giving a new voice to various social groups Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi

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Автор: Oswald Jumira

The last decade has witnessed an unprecedented development and growth in global wireless communications systems, technologies and network “traffic” generated over network infrastructures. This book presents state-of-the-art energy-efficient techniques, designs and implementations that pertain to wireless communication networks such as cellular networks, wireless local area networks (WLANs) and wireless ad hoc networks (WAHNs) including mobile ad hoc networks (MANETs), and wireless sensor networks (WSNs) as they are deployed across the world to facilitate “always on” reliable high-speed wireless access from anywhere, at anytime to accommodate the new paradigm of the “Internet of Things” (IoT). The pervasive and exponential growth of Wi-Fi and the impact of bandwidth-intensive applications on the energy consumption of Wi-Fi-enabled devices are discussed along with energy harvesting as an advantageous option to power WAHNs. The book aims to serve as a useful reference for researchers, students, regulatory authorities, and educators.

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Автор: Iain K. Crombie

High-quality evidence is the foundation for effective treatment in medicine. As the vast amount of published medical evidence continues to grow, concerns about the quality of many studies are increasing.  Evidence in Medicine  is a much-needed resource that addresses the ‘medical misinformation mess’ by assessing the flaws in the research environment. This authoritative text identifies and summarises the many factors that have produced the current problems in medical research, including bias in randomised controlled trials, questionable research practices, falsified data, manipulated findings, and more.  This volume brings together the findings from meta-research studies and systematic reviews to explore the quality of clinical trials and other medical research, explaining the character and consequences of poor-quality medical evidence using clear language and a wealth of supporting references. The text suggests planning strategies to transform the research process and provides an extensive list of the actions that could be taken by researchers, regulators, and other key stakeholders to address defects in medical evidence. This timely volume:  Enables readers to select reliable studies and recognise misleading research Highlights the main types of biased and wasted studies Discusses how incentives in the research environment influence the quality of evidence Identifies the problems researchers need to guard against in their work Describes the scale of poor-quality research and explores why the problems are widespread Includes a summary of key findings on poor-quality research and a listing of proposed initiatives to improve research evidence Contains extensive citations to references, reviews, commentaries, and landmark studies  Evidence in Medicine  is required reading for all researchers who create evidence, funders and publishers of medical research, students who conduct their own research studies, and healthcare practitioners wanting to deliver high-quality, evidence-based care.

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Автор: Группа авторов

We live in a world of major disruption, where the individual and the collective stand in opposition against the backdrop of globalization, digital revolution, community development, growing concerns around health and the planet, and now an unprecedented global health crisis.

This book explores how these phenomena influence the social ties that surround food and the way we eat together. Extensive research is presented on institutional recommendations concerning eating together, the role of online communities in supporting weight loss, the perceived consequences of diets, the social phenomena involved in vegetarianism, market segmentation in the case of ritual and religious practices, and the rising tendency to «buy local» and to value local identity. As the Covid-19 crisis adds to the complexity of these issues, its impact is also taken into account.

For both interested readers and the many players involved in the agri-food industry, these reflections shed light on the current developments in «eating together».

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Автор: Matthias Krau?

The Finite Element Method FEM is a standard method for structural analysis. For practitioners in construction engineering as well as for students, and introduction and all necessary calculations for the design of steel structures according to the Eurocodes (EC 3) are presented.

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Автор: Jean-Luc Gautier

This book aims to learn to use the basic concepts in signal processing. Each chapter is a reminder of the basic principles is presented followed by a series of corrected exercises. After resolution of these exercises, the reader can pretend to know those principles that are the basis of this theme. «We do not learn anything by word, but by example.»

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Автор: Utz McKnight

Free Black woman, poet, novelist, essayist, speaker, and activist, Frances Watkins Harper was one of the nineteenth century’s most important advocates of Abolitionism and female suffrage, and her pioneering work still has profound lessons for us today. In this new book, Utz McKnight shows how Harper’s life and work inspired her contemporaries to imagine a better America. He seeks to recover her importance by examining not only her vision of the possibilities of Emancipation, but also her subsequent role in challenging Jim Crow. He argues that engaging with her ideas and writings is vital in understanding not only our historical inheritance, but also contemporary issues ranging from racial violence to the role of Christianity. This lucid book is essential reading not only for students of African American history, but also for all progressives interested in issues of race, politics, and society.

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Автор: Tara Rodden Robinson

Your no-nonsense guide to genetics With rapid advances in genomic technologies, genetic testing has become a key part of both clinical practice and research. Scientists are constantly discovering more about how genetics plays a role in health and disease, and healthcare providers are using this information to more accurately identify their patients' particular medical needs. Genetic information is also increasingly being used for a wide range of non-clinical purposes, such as exploring one's ancestry. This new edition of Genetics For Dummies serves as a perfect course supplement for students pursuing degrees in the sciences. It also provides science-lovers of all skill levels with easy-to-follow and easy-to-understand information about this exciting and constantly evolving field. This edition includes recent developments and applications in the field of genetics, such as: Whole-genome and whole-exome sequencing Precision medicine and pharmacogenetics Direct-to-consumer genetic testing for health risks Ancestry testing Featuring information on some of the hottest topics in genetics right now, this book makes it easier than ever to wrap your head around this fascinating subject.

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Автор: Matthew M. Hawkeye

This book provides a highly practical treatment of Glancing Angle Deposition (GLAD), a thin film fabrication technology optimized to produce precise nanostructures from a wide range of materials. GLAD provides an elegant method for fabricating arrays of nanoscale helices, chevrons, columns, and other porous thin film architectures using physical vapour deposition processes such as sputtering or evaporation. The book gathers existing procedures, methodologies, and experimental designs into a single, cohesive volume which will be useful both as a ready reference for those in the field and as a definitive guide for those entering it. It covers: Development and description of GLAD techniques for nanostructuring thin films Properties and characterization of nanohelices, nanoposts, and other porous films Design and engineering of optical GLAD films including fabrication and testing, and chiral films Post-deposition processing and integration to optimize film behaviour and structure Deposition systems and requirements for GLAD fabrication A patent survey, extensive relevant literature, and a survey of GLAD’s wide range of material properties and diverse applications.

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Автор: Группа авторов

Unique in its integration of individual topics to achieve a full-system approach, this book addresses all the aspects essential for industrial inkjet printing. After an introduction listing the industrial printing techniques available, the text goes on to discuss individual topics, such as ink, printheads and substrates, followed by metrology techniques that are required for reliable systems. Three iteration cycles are then described, including the adaptation of the ink to the printhead, the optimization of the ink to the substrate and the integration of machine manufacturing, monitoring, and data handling, among others. Finally, the book summarizes a number of case studies and success stories from selected areas, including graphics, printed electronics, and 3D printing as well a list of ink suppliers, printhead manufacturers and integrators. Practical hints are included throughout for a direct hands-on experience. Invaluable for industrial users and academics, whether ink developers or mechanical engineers, and working in areas ranging from metrology to intellectual property.

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Автор: Jim Rogers

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Автор: Tama Leaver

Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010.

In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues.

Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.

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Автор: Patricia Hill Collins

The concept of intersectionality has become a central topic in academic and activist circles alike. But what exactly does it mean, and why has it emerged as such a vital lens through which to explore how social inequalities of race, class, gender, sexuality, age, ability, and ethnicity shape one another? 
 
In this fully revised and expanded second edition of their popular text, Patricia Hill Collins and Sirma Bilge provide a much-needed introduction to the field of intersectional knowledge and praxis. Analyzing the emergence, growth, and contours of the concept of intersectionality, the authors also consider its global reach through an array of new topics such as the rise of far-right populism, reproductive justice, climate change, and digital environments and cultures. Accessibly written and drawing on a plethora of lively examples to illustrate its arguments, the book highlights intersectionality’s potential for understanding complex architecture of social and economic inequalities and bringing about social justice-oriented change.
 
Intersectionality will be an invaluable resource for anyone grappling with the main ideas, debates, and new directions in this field.

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Автор: Benedetta Brevini

Artificial intelligence (AI) is presented as a solution to the greatest challenges of our time, from global pandemics and chronic diseases to cybersecurity threats and the climate crisis. But AI also contributes to the climate crisis by running on technology that depletes scarce resources and by relying on data centres that demand excessive energy use. Is AI Good for the Planet?  brings the climate crisis to the centre of debates around AI, exposing its environmental costs and forcing us to reconsider our understanding of the technology. It reveals why we should no longer ignore the environmental problems generated by AI. Embracing a green agenda for AI that puts the climate crisis at centre stage is our urgent priority. Engaging and passionately written, this book is essential reading for scholars and students of AI, environmental studies, politics, and media studies and for anyone interested in the connections between technology and the environment.

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Автор: Reinhard Christl

Seit Jahren gef?llt sich die Medienbranche darin, ihren eigenen Untergang herbeizureden und herbeizuschreiben. Die ?sterreichische ist darin besonders virtuos. Doch ist der Journalismus wirklich am Ende?
Oder sind die Medien besser als ihr Ruf und hat der seri?se Journalismus eine gro?e Zukunft? Reinhard Christl bietet L?sungen an, wie der Journalismus und die Medienbranche aus ihrer Kollektivdepression herausfindet. Wie sie so manche herbeifantasierte Pseudoprobleme als solche erkennen. Wie sie die wirklichen Probleme l?sen k?nnen und in ein paar Jahren aus der angeblich gr??ten Medienkrise aller Zeiten runderneuert und gest?rkt hervorgehen.

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Автор: Alexander Melčok

Kritik der Betriebswirtschaftslehre Wie begr?ndet eigentlich eine Wissenschaft ihre Erkenntnisse, – die sich als „Hilfswissenschaft f?r die unternehmerische Praxis“ versteht, mit „Planungs- und Entscheidungshilfen“ zur Bef?rderung des betrieblichen Erfolgs aufwartet, von dem sie wei?, dass er in „Gewinnmaximierung“ und sonst nichts besteht; – die ansonsten Planung im Zusammenhang mit Wirtschaft f?r die H?lle und den „marktwirtschaftlichen Wettbewerb“ f?r einen Segen h?lt und die in diesem ‚Wettbewerb‘ stehenden Betriebe mit der Einsicht vertraut macht, dass sie sich zur Durchsetzung in demselben um die „Ergiebigkeit“ des „Produktionsfaktors Arbeit“ k?mmern m?ssen; – die dabei einfach davon ausgeht, dass es in der Macht der Eigent?mer und Manager so eines Betriebs liegt, frei und im Interesse der Mehrung des Verm?gens der ‚Shareholder‘ ?ber diesen und alle anderen Produktionsfaktoren zu disponieren, und keinen Gedanken daran verschwendet, was das f?r Produktionsverh?ltnisse sind, die ihnen diese Macht verleihen; – und die bei all dem einer Produktion, die erkl?rterma?en vollst?ndig dem Zweck der privaten Gewinnerwirtschaftung unterworfen ist, die Leistung bescheinigt, dass durch sie eine effiziente Versorgung der Gesellschaft mit „G?tern“ und ?berhaupt die „Bed?rfnisbefriedigung“ in optimaler Weise vorangebracht werden? Genau dieser Frage geht die vorliegende Schrift nach: Wie wird gedacht in einer akademischen Disziplin, die kapitalistische Ausbeutung als Lehrberuf im Angebot hat und sich damit allergr??ter Nachfrage erfreut?

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Автор: Carol Z. Buckhout

Manual of Equine Nutrition and Feeding ManagementS [b]A practical manual for applied labs on the nutrition and feeding of horses In the Manual of Equine Nutrition and Feeding Management, a team of equine nutritionists and educators delivers a comprehensive manual perfect for use in an applied laboratory setting. This book explores critical ideas in equine nutrition, from plant identification to determining the cost of feeding. The laboratory concepts and assignments contained within this book combine the practical aspects of feeds and feeding with the technical aspects of equine nutrition. Each chapter is organized to include an introduction, objectives, and questions for further study; and is supplemented with additional activities to aid in the retention of the presented material. A companion website provides worksheets, with an instructor key with answers to the lab activities and assignments available to instructors. The book also includes: A thorough introduction to the equine digestive system, including the primary and secondary organs of digestion Comprehensive explorations of plant identification, pasture, hay, and concentrates for horses Practical discussions of by-product feeds and additives, including explanations of the concepts of “as sampled” and “dry matter” In-depth examinations of how to determine the nutrient content of feeds and the use of feeding standards and English-metric conversions Ideal for pre-veterinary and equine studies students, the Manual of Equine Nutrition and Feeding Management is also an indispensable resource for veterinary medicine and veterinary technician students, equine nutritionists, and the owners and breeders of horses.

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Автор: Marlene Laruelle

This collection covers the major trends of the media environment of the post-Communist world and their recent development, with special focus on Russia and the post-Soviet space. The term ‘media environment’ covers not just traditional print and electronic media, but new media as well, and ranges from the political to entertainment and various artistic spheres.
What role do market forces play in the process of media democratization, and how do state structures regulate, suppress, or use capitalism toward their own gain? What degree of informational pluralism has been achieved in the newly independent republics? What are the prospects for transparency and the participation of civil society in Russian and Eurasian media? To what degree do trends in post-Communist media reflect global trends? Is there a worldwide convergence with regard to both media formats and political messaging?
Western observers usually pay their keenest attention to the role of media in Russia and Eurasia during national elections. While this is a valid focus, the present volume, with contributions by Luca Anceschi, Jonathan Becker, Lee B. Becker, Michael Cecire, Marta Dyczok, Nicola Ying Fry, Navbahor Imamova, Azamat Junisbai, Barbara Junisbai, Kornely Kakachia, Maria Lipman, Oleg Manaev, Marintha Miles, Olena Nikolayenko, Sarah Oates, Tamara Pataraia, Elisabeth Schimpfossl, Abdulfattoh Shafiev, Jack Snyder, Tudor Vlad, and Ilya Yablokov, aims at understanding the deeper overall ‘media philosophies’ that characterize post-Soviet media systems and environments, and the type of identity formation that they are promoting.

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Автор: James Shanahan

Does exposure to media violence make us more violent? Do stereotypes in the media affect the way we see different social groups? Do media institutions play any role in social change? 

Media Effects is a concise introduction which studies the ways in which media use affects society. James Shanahan explores how researchers and society became interested in media effects, outlines the important developments in the field, and looks at how research on narrative is playing a progressively important role in revealing what we know. The book also provides a timely interweaving of different perspectives, ranging from concerned and critical voices within media studies to quantitative psychological approaches which tend to be more sceptical about powerful media effects. 

Concise and authoritative, Media Effects is the go-to text for students and scholars getting to grips with this fascinating and important topic.

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Автор: Warner Charles Dudley

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