зарубежная образовательная литература (страница 104)

Автор: Guilhem Bourri?

This book invites the reader to look differently at two seemingly mundane resources: soil and water. Water possesses extraordinary properties which form the foundations of life itself. Without water, there would be no life, and without soils, no terrestrial life. The interaction between soils and water is therefore fundamental to the habitability of Earth’s land surface. Through in-depth analyses and experimentation, Soils as a Key Component of the Critical Zone 3 explores the circulation of water in soils. Through its properties, soil directs the path of water, leading it to wet soils or not, be absorbed by plants, infiltrate or runoff, concentrate in certain areas or flood. The potentially catastrophic consequences of such floods are often due to the absence or insufficiency of prevention measures. This book thus shows the ways in which the relationship between water, life and soils is much more than a simple series of interactions or phenomena at interfaces and in fact constitutes a system with definite properties.

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Автор: Philippe Lemanceau

Soils are environments where a myriad of different organisms evolve, determining a series of functions which translate into ecosystem services that are essential for humanity. Improving our understanding of these organisms, their biodiversity and their interactions with each other, as well as with the environment, represents a major challenge. Soil ecology has its roots in natural history. The ecological approach focused on soils is notable for integrating, at least partially, the contributions of soil sciences (physics, chemistry, biochemistry). By renewing methods of observation and analysis (especially molecular ones) and through the development of experimental approaches and modeling, an ecology connected with other soil-based disciplines emerges and begins to influence aboveground ecology. Soils as a Key Component of the Critical Zone 6 presents an updated vision of knowledge and research in soil ecology as a complex system from the best French specialists.

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Автор: Guillaume Dh?rissard

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Автор: Christian Valentin

One third of the world's soils have already been degraded. The burden on the land continues to grow under the combined pressures of demography, urbanization, artificialization and mining, and there are increased demands on agricultural land: changing dietary preferences, land speculation, as well as new demands for agroenergy, fiber, green chemistry, and more. Resulting issues such as soil crusting, water and wind erosion, soil salinization and soil acidity therefore constitute a major threat. The authors of this book present the main processes and factors of soil degradation, different ways to prevent it and methods of rehabilitation. The book also deals with the origin and processes of metallic and organic soil pollution as well as methods of phytoremediation and restoration. It is one of the few books to explore the issue of soil artificialization and urban soil management and to highlight how agricultural and urban waste can be used to amend and fertilize cultivated soils.

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Автор: Benoit Beckers

Increasing urbanization throughout the world, the depletion of fossil fuels and concerns about global warming have transformed the city into a physical problem of prime importance. This book proposes a multi-disciplinary and systematic approach concerning specialities as different as meteorology, geography, architecture and urban engineering systems, all surrounding the essential problem of solar radiation. It collects the points of view of 18 specialists from around the world on the interaction between solar energy and constructions, combining territorial, urban and architectural scales to better regulate energetic efficiency and light comfort for the sustainable city. The main subjects covered are: measures and models of solar irradiance (satellite observations, territorial and urban ground measurements, sky models, satellite data and urban mock-up), radiative contribution to the urban climate (local heat balance, radiative-aerodynamics coupling, evapotranspiration, Urban Heat Island), light and heat modeling (climate-based daylight modeling, geometrical models of the city, solar radiation modeling for urban environments, thermal simulation methods and algorithms) and urban planning, with special considerations for solar potential, solar impact and daylight rights in the temperate, northern and tropical climates, and the requirement of urban solar regulation. Contents 1. The Odyssey of Remote Sensing from Space: Half a Century of Satellites for Earth Observations, Th?o Pirard. 2. Territorial and Urban Measurements, Marius Paulescu and Viorel Badescu. 3. Sky Luminance Models, Matej Kobav and Grega Bizjak. 4. Satellite Images Applied to Surface Solar Radiation Estimation, Bella Espinar and Philippe Blanc. 5. Worldwide Aspects of Solar Radiation Impact, Benoit Beckers. 6. Local Energy Balance, Pierre Kastendeuch. 7. Evapotranspiration, Marjorie Musy. 8. Multiscale Daylight Modeling for Urban Environments, John Mardaljevic and George Janes. 9. Geometrical Models of the City, Daniel G. Aliaga. 10. Radiative Simulation Methods, Pierre Beckers and Benoit Beckers. 11. Radiation Modeling Using the Finite Element Method, Tom van Eekelen. 12. Dense Cities in the Tropical Zone, Edward Ng. 13. Dense Cities in Temperate Climates: Solar and Daylight Rights, Guedi Capeluto. 14. Solar Potential and Solar Impact, Fr?d?ric Monette and Benoit Beckers. Appendix 1. Table of Europe’s Platforms (Micro- and Minisatellites) for Earth Observations, Th?o Pirard. Appendix 2. Commercial Operators of Earth Observation (EO) Satellites (as of January 1, 2012), Th?o Pirard. Appendix 3. Earth’s Annual Global Mean Energy Budget, Benoit Beckers.

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Автор: Gertz Likhtenshtein I

Finally filling a gap in the literature for a text that also adopts the chemist's view of this hot topic, Professor Likhtenshtein, an experienced author and internationally renowned scientist, considers different physical and engineering aspects in solar energy conversion. From theory to real-life systems, he shows exactly which chemical reactions take place when converting light energy, providing an overview of the chemical perspective from fundamentals to molecular harvesting systems and solar cells. This essential guide will thus help researchers in academia and industry better understand solar energy conversion, and so ultimately help this promising, multibillion dollar fi eld to expand. From the contents: * Electron Transfer Theories * Principle Stages of Photosynthetic Light Energy Conversion * Photochemical Systems of Light Energy Conversion * Redox Processes on Surface of Semiconductors and Metals * Dye-Sensitized Solar Cells * Photocatalytic Reduction and Oxidation of Water

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Автор: Sedivy Julie

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

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Автор: Vladislav Kharton V

The only comprehensive handbook on this important and rapidly developing topic combines fundamental information with a brief overview of recent advances in solid state electrochemistry, primarily targeting specialists working in this scientific field. Particular attention is focused on the most important developments performed during the last decade, methodological and theoretical aspects of solid state electrochemistry, as well as practical applications. The highly experienced editor has included chapters with critical reviews of theoretical approaches, experimental methods and modeling techniques, providing definitions and explaining relevant terminology as necessary. Several other chapters cover all the key groups of the ion-conducting solids important for practice, namely cationic, protonic, oxygen-anionic and mixed conductors, but also conducting polymer and hybrid materials. Finally, the whole is rounded off by brief surveys of advances in the fields of fuel cells, solid-state batteries, electrochemical sensors, and other applications of ion-conducting solids. Due to the very interdisciplinary nature of this topic, this is of great interest to material scientists, polymer chemists, physicists, and industrial scientists, too.

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Автор: Vladislav Kharton V

The ideal addition to the companion volume on fundamentals, methodologies, and applications, this second volume combines fundamental information with an overview of the role of ceramic membranes, electrodes and interfaces in this important, interdisciplinary and rapidly developing field. Written primarily for specialists working in solid state electrochemistry, this first comprehensive handbook on the topic focuses on the most important developments over the last decade, as well as the methodological and theoretical aspects and practical applications. This makes the contents equally of interest to material, physical and industrial scientists, and to physicists. Also available as a two-volume set.

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Автор: H. Hall E

This Second Edition is aimed at students taking a first course in this subject, although it will also be of interest to professional physicists and electronic engineers requiring a grasp of the fundamentals of this important area of physics. Basic concepts are introduced in an easily accessible context: for example, wave propagation in crystals is introduced using one-and two-dimensional geometries. Only when these basic ideas are familiar are generalisations to three dimensions and the elegant framework of the reciprocal lattice made. Extensively rewritten, the Second Edition now includes new and expanded coverage of semiconductor devices, the quantum Hall effect, quasicrystals, high temperature superconductors and techniques for the study of the surfaces of solids. A chapter on dielectrics and ferroelectrics has also been added. Solid State Physics, Second Edition features: A carefully written and structured text to help students fully understand this exciting subject. A flow diagram allowing topics to be studied in different orders or omitted altogether. Optional «starred» and highlighted sections containing more advanced and specialised material for the more ambitious reader. Carefully selected problems at the end of each chapter designed to assist learning. Solutions are provided at the end of the book.

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Автор: Группа авторов

Solid-phase synthesis of carbohydrates presents unique challenges to synthetic chemists and currently represents one of the hottest areas of research in bioorganic chemistry. Solid Support Oligosaccharide Synthesis and Combinatorial Carbohydrate Libraries addresses the exciting expectation that solid-phase assembly of oligosaccharides will have a fundamental impact on the field of glycobiology. This publication details the methodologies currently investigated for the attachment of carbohydrates to beads, synthesis including coupling strategies, and removal of the product from beads. With chapters written by eminent contributing authors, the material explores different synthetic strategies, glycosylation protocols, the use of solid supports versus soluble polymeric supports, and «on-resin» analytical methods. Tremendous progress in the field has set the stage for Solid Support Oligosaccharide Synthesis and Combinatorial Carbohydrate Libraries to provide a wealth of information on such topics as: Specific oligosaccharide structures used in signal transduction processes Preparation and screening of glycopeptide libraries Solid-phase carbohydrate synthesis

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Автор: Thomas Christensen

The collection, transportation and subsequent processing of waste materials is a vast field of study which incorporates technical, social, legal, economic, environmental and regulatory issues. Common waste management practices include landfilling, biological treatment, incineration, and recycling – all boasting advantages and disadvantages. Waste management has changed significantly over the past ten years, with an increased focus on integrated waste management and life-cycle assessment (LCA), with the aim of reducing the reliance on landfill with its obvious environmental concerns in favour of greener solutions. With contributions from more than seventy internationally known experts presented in two volumes and backed by the International Waste Working Group and the International Solid Waste Association, detailed chapters cover: Waste Generation and Characterization Life Cycle Assessment of Waste Management Systems Waste Minimization Material Recycling Waste Collection Mechanical Treatment and Separation Thermal Treatment Biological Treatment Landfilling Special and Hazardous Waste Solid Waste Technology & Management is a balanced and detailed account of all aspects of municipal solid waste management, treatment and disposal, covering both engineering and management aspects with an overarching emphasis on the life-cycle approach.

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Автор: Stephen Burnley

Solid Wastes Management begins with a focus on processing municipal and similar commercial, as well as industrial wastes; assessing and minimising the environmental impacts of processing and disposal. The second section reviews the treatment technologies available (physical, biological and thermal), their advantages, disadvantages and environmental performance. The third section considers the environmental and health impacts of the technologies and reviews the use of models to predict landfill leachate, gas formation and pollution dispersion. The fourth section is on the human health impact of waste management and draws on the previous sections, bringing in pollutants such as bioaerosols and ultra-fine particulate material. In the fifth and sixth sections, the importance of adopting an integrated approach to waste management is demonstrated through consideration of life cycle assessment and its use to determine optimum waste management solutions. Discover our e-book series on Environmental Monitoring and Protection, published in partnership with The Open University! Find out more about the series editors, the titles in the series and their focus on water, noise, air and waste, and The Open University courses in Environmental Management. Visit www.wiley.com/go/ouebookseries

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Автор: Kevin Burgess

Solid-Phase Organic Synthesis Edited by Kevin Burgess, Texas A & M University Efficient, high-throughput chemistry is now the focus of many research laboratories. Solid-phase organic syntheses are central to many of these combinatorial and parallel screening methodologies. Consequently, they have been a major scientific theme of the 1990s and promise to remain prominent for the first part of the new millennium. Indeed, a bewildering number of papers have entered the literature on this topic; some report minor modifications enabling transformation of solution-phase methods to a solid support, while others report major innovations. Solid-Phase Organic Synthesis collects, highlights, and critiques some of the key developments in the field. Leading practitioners explain different perspectives on diverse aspects of the area. Specific topics covered include: Syntheses of guanidines Palladium-catalyzed C-C bond forming reactions S_nAr reactions for the formation of heterocycles Sequence-specific arylalkyne oligomers Resin-supported capture agents and other reagents Synthesis on pins Monitoring of supported reactions using IR Solid-phase syntheses of natural product derivatives Of related interest: Combinatorial Chemistry and Molecular Diversity in Drug Discovery, Eric M. Gordon and James F. Kerwin 1998 (0-471-15518-7) 544 pp. Combinatorial Chemistry Synthesis and Application, Stephen R. Wilson and Anthony W. Czarnik 1997 (0-471-12687-X) 288 pp.

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Автор: Peter J. H. Scott

Integrates solid-phase organic synthesis with palladium chemistry The Wiley Series on Solid-Phase Organic Syntheses keeps researchers current with major accomplishments in solid-phase organic synthesis, providing full experimental details. Following the validated, tested, and proven experimental procedures, readers can easily perform a broad range of complex syntheses needed for their own experiments and industrial applications. The series is conveniently organized into themed volumes according to the specific type of synthesis. This second volume in the series focuses on palladium chemistry in solid-phase synthesis, exploring palladium catalysts and reactions, procedures for preparation and utilization, ligands, and linker reactions. The first part of the volume offers a comprehensive overview of the field. Next, the chapters are organized into three parts: Part Two: Palladium-Mediated Solid-Phase Organic Syntheses Part Three: Immobilized Catalysts and Ligands Part Four: Palladium-Mediated Multifunctional Cleavage Each chapter is written by one or more leading international experts in palladium chemistry. Their contributions reflect a thorough examination and review of the current literature as well as their own first-hand laboratory experience. References at the end of each chapter serve as a gateway to the field's literature. The introduction of palladium-mediated, cross-coupling reactions more than thirty years ago revolutionized the science of carbon-carbon bond formation. It has now become a cornerstone of today's synthetic organic chemistry laboratory. With this volume, researchers in organic and medicinal chemistry have access to a single resource that explains the fundamentals of palladium chemistry in solid-phase synthesis and sets forth clear, step-by-step instructions for conducting their own syntheses.

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Автор: Группа авторов

A unique, integrated look at solid-phase synthesis and advances in combinatorial chemistry and technologies The last decade has seen a rapid expansion in combinatorial technologies, a field where chemistry disciplines intersect with automation, statistics, and information science, as well as certain biological disciplines. Reflecting these multidisciplinary trends, this new work provides a comprehensive overview of the most important aspects of solid-phase synthesis (SPS), combinatorial chemistry, and related combinatorial technologies. It clearly demonstrates how SPS and combinatorial chemistry have extended their application from the pharmaceutical arena to new areas, including biotechnology, material sciences, catalysis, and agrochemical industries, and explores in detail strategies for planning, designing, preparing, and testing of combinatorial libraries in various disciplines. Designed to meet the needs of both experienced combinatorial chemists and newcomers to the field, Solid-Phase Synthesis and Combinatorial Technologies: Surveys the most recent developments in SPS and combinatorial chemistry Explains the entire process, from determining the need for a library to the details necessary for synthesis of the library Discusses choice of format, size, and the rationale behind the design of each synthetic step Surveys the analytical techniques and the purification methods used to characterize and purify combinatorial libraries Employs a large number of examples to illustrate important concepts Includes problems geared toward applying acquired knowledge and designing the steps to SPS/library synthesis Describes the quality control and activity screening of combinatorial libraries for various applications Features a detailed bibliography of more than 1,700 relevant sources

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Автор: Herlach Dieter M

All metallic materials are prepared from the liquid state as their parent phase. Solidification is therefore one of the most important phase transformation in daily human life. Solidification is the transition from liquid to solid state of matter. The conditions under which material is transformed determines the physical and chemical properties of the as-solidified body. The processes involved, like nucleation and crystal growth, are governed by heat and mass transport. Convection and undercooling provide additional processing parameters to tune the solidification process and to control solid material performance from the very beginning of the production chain. To develop a predictive capability for efficient materials production the processes involved in solidification have to be understood in detail. This book provides a comprehensive overview of the solidification of metallic melts processed and undercooled in a containerless manner by drop tube, electromagnetic and electrostatic levitation, and experiments in reduced gravity. The experiments are accompanied by model calculations on the influence of thermodynamic and hydrodynamic conditions that control selection of nucleation mechanisms and modify crystal growth development throughout the solidification process.

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Автор: Linda Metcalf

A proven method for helping struggling students succeed Solution-Focused RTI provides an effective approach to Response-to-Intervention using a «solution-focused» method, which emphasizes a student's strengths rather than his or her weaknesses. This important book guides educators to identify exceptions to students' learning problems and design personalized interventions that can help those students succeed. In this book Linda Metcalf provides teachers with the basic building blocks of the solution-focused approach and offers step-by-step guidelines for identifying exceptions, designing interventions, and implementing a three-tiered Response-to-Intervention process. Shows how to implement RTI using the positive and personalized «solution-focused» method Linda Metcalf is the author of seven books, including Counseling Toward Solutions, Second Edition Offers an innovative, collaborative approach between teachers, students, and parents Includes reproducible forms for teachers and students This practical book helps teachers pinpoint research-based intervention strategies that work.

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Автор: Felix Carroll A

Helps to develop new perspectives and a deeper understanding of organic chemistry Instructors and students alike have praised Perspectives on Structure and Mechanism in Organic Chemistry because it motivates readers to think about organic chemistry in new and exciting ways. Based on the author's first hand classroom experience, the text uses complementary conceptual models to give new perspectives on the structures and reactions of organic compounds. The first five chapters of the text discuss the structure and bonding of stable molecules and reactive intermediates. These are followed by a chapter exploring the methods that organic chemists use to study reaction mechanisms. The remaining chapters examine different types of acid-base, substitution, addition, elimination, pericyclic, and photochemical reactions. This Second Edition has been thoroughly updated and revised to reflect the latest findings in physical organic chemistry. Moreover, this edition features: New references to the latest primary and review literature More study questions to help readers better understand and apply new concepts in organic chemistry Coverage of new topics, including density functional theory, quantum theory of atoms in molecules, Marcus theory, molecular simulations, effect of solvent on organic reactions, asymmetric induction in nucleophilic additions to carbonyl compounds, and dynamic effects on reaction pathways The nearly 400 problems in the text do more than allow students to test their understanding of the concepts presented in each chapter. They also encourage readers to actively review and evaluate the chemical literature and to develop and defend their own ideas. With its emphasis on complementary models and independent problem-solving, this text is ideal for upper-level undergraduate and graduate courses in organic chemistry.

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Автор: Michael Greenberg D

Features a balance between theory, proofs, and examples and provides applications across diverse fields of study Ordinary Differential Equations presents a thorough discussion of first-order differential equations and progresses to equations of higher order.

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Автор: Gerd Kaupp

In this second edition of a best-selling handbook all the chapters have been completely revised and updated, while four completely new chapters have been added. In order to meet the needs of the practitioner, emphasis is placed on describing precisely the technology and know-how involved. Adopting a didactic and comprehensible approach, the book guides the reader through theory and applications, thus ensuring its warm welcome among the scientific community. An excellent, essential and exhaustive overview.

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Автор: Readtrepreneur Publishing

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Автор: Robert Correll

Just what you need to get up and running with Sony's new flagship dSLRs The Sony a77, with its 24.3 megapixel sensor, full HD video capability, and translucent mirror system, is poised to be Sony's flagship dSLR camera. With many of the same features but at a lower price point, the a65 is the economy version. This guide will cover all the important steps for getting the most from either model. It shows how to set up the camera to get great shots immediately, explains all the controls and shooting modes, shows how to review images and make basic edits, and offers valuable advice on taking super photos using manual settings. Sony's new a65 and a77 dSLRs feature a huge megapixel sensor, HD video, generous ISO range, and the translucent mirror system unique to Sony This easy-to-follow guide helps you make the most of your investment with complete coverage of all the basic and advanced settings and shooting modes Covers shooting in auto mode, shooting HD video, and taking manual control over exposure, focus, and lighting Explains how to play back images and perform basic edits as well as how to manipulate flash, focus, and color to create top-quality photos With Sony a65/a77 For Dummies, bestselling photography author Robert Correll gives new Sony dSLR users confidence and helps them get everything they paid for in these exciting new Sony camera models.

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Автор: Группа авторов

Sound Patterns of Spoken English is a concise, to-the-point compendium of information about the casual pronunciation of everyday English as compared to formal citation forms. Concise, to-the-point compendium of information about casual pronunciation of English as compared to citation forms. Covers varieties of English language including General American and Standard Southern British. Overlaps the boundaries of several areas of study including sociolinguistics, lexicography, rhetoric, and speech sciences. Examines English pronunciation as found in everyday speech. Accompanied by website at http://www.blackwellpublishing.com/shockey featuring examples from different accents.

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Автор: Craig Kluever A

Thorough coverage of space flight topics with self-contained chapters serving a variety of courses in orbital mechanics, spacecraft dynamics, and astronautics This concise yet comprehensive book on space flight dynamics addresses all phases of a space mission: getting to space (launch trajectories), satellite motion in space (orbital motion, orbit transfers, attitude dynamics), and returning from space (entry flight mechanics). It focuses on orbital mechanics with emphasis on two-body motion, orbit determination, and orbital maneuvers with applications in Earth-centered missions and interplanetary missions. Space Flight Dynamics presents wide-ranging information on a host of topics not always covered in competing books. It discusses relative motion, entry flight mechanics, low-thrust transfers, rocket propulsion fundamentals, attitude dynamics, and attitude control. The book is filled with illustrated concepts and real-world examples drawn from the space industry. Additionally, the book includes a “computational toolbox” composed of MATLAB M-files for performing space mission analysis. Key features: Provides practical, real-world examples illustrating key concepts throughout the book Accompanied by a website containing MATLAB M-files for conducting space mission analysis Presents numerous space flight topics absent in competing titles Space Flight Dynamics is a welcome addition to the field, ideally suited for upper-level undergraduate and graduate students studying aerospace engineering.

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Автор: Группа авторов

This comprehensive survey of Spain’s history looks at the major political, social, and economic changes that took place from the end of the Civil War to the beginning of the twenty-first century. A thorough introduction to post-Civil War Spain, from its development under Franco and subsequent transition to democracy up to the present day Tusell was a celebrated public figure and historian. During his lifetime he negotiated the return to Spain of Picasso’s Guernica, was elected UCD councillor for Madrid, and became a respected media commentator before his untimely death in 2005 Includes a biography and political assessment of Francisco Franco Covers a number of pertinent topics, including fascism, isolationism, political opposition, economic development, decolonization, terrorism, foreign policy, and democracy Provides a context for understanding the continuing tensions between democracy and terrorism, including the effects of the 2004 Madrid Bombings

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Автор: Susana Wald

Learn Latin American Spanish quickly and painlessly The job market for those who are bilingual is expanding rapidly. Businesses and government agencies are hiring translators; retailers and advertisers are concentrating more energy in targeting the Spanish-speaking ; and hospitals and agencies are seeking to overcome language barriers. Whether you’re a student studying Spanish, a traveler gearing up for a trip to a Spanish-speaking country and need to learn the basics, or a upwardly mobile looking to get ahead of the pack in your career by learning a second language, Spanish For Dummies, 2nd edition is your hands-on guide to quickly and painlessly learn Latin American Spanish that includes: Expanded coverage of grammar, verb conjugations, and pronunciations A refreshed and expanded mini-dictionary complete with even more essential vocabulary, exercises, and more A revamped and expanded bonus CD-ROM that includes real-life dialogue to aid in your learning Whether you’re looking to learn Spanish for use in the home, class, at the office, or on the go, Spanish For Dummies, 2nd edition has you covered!

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Автор: G?nter Rombach

Prestressing increases the load-bearing capacity of reinforced concrete structures significantly and also improves their serviceability. Long span bridges, very slender stressed ribbon or large shell structures as well as tall liquid containers would not be possible without prestressing or at the very least very uneconomical. Aside from the traditional fields of application in bridge and precast construction, prestressing is increasingly being used in buildings and industrial structures. Thus, any structural engineer should possess sufficient know-how in prestressed concrete construction to which this book aims to contribute. This book comprehensively elucidates the design and construction of prestressed concrete structures and illustrates the various prestressing methods and systems. All the necessary background knowledge is provided for the design and construction of safe and durable prestressed concrete structures. The numerous innovations of the last few years in analysing and detailing prestressed concrete structures as well as in the prestressing systems themselves required an update from the first edition of this book. This edition also incorporates the recent changes in the codes DIN 1045-1 and DIN-Fachbericht 102 as well as suggestions from practical experience.

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Автор: Okabe Atsuyuki

In the real world, there are numerous and various events that occur on and alongside networks, including the occurrence of traffic accidents on highways, the location of stores alongside roads, the incidence of crime on streets and the contamination along rivers. In order to carry out analyses of those events, the researcher needs to be familiar with a range of specific techniques. Spatial Analysis Along Networks provides a practical guide to the necessary statistical techniques and their computational implementation. Each chapter illustrates a specific technique, from Stochastic Point Processes on a Network and Network Voronoi Diagrams, to Network K-function and Point Density Estimation Methods, and the Network Huff Model. The authors also discuss and illustrate the undertaking of the statistical tests described in a Geographical Information System (GIS) environment as well as demonstrating the user-friendly free software package SANET. Spatial Analysis Along Networks: Presents a much-needed practical guide to statistical spatial analysis of events on and alongside a network, in a logical, user-friendly order. Introduces the preliminary methods involved, before detailing the advanced, computational methods, enabling the readers a complete understanding of the advanced topics. Dedicates a separate chapter to each of the major techniques involved. Demonstrates the practicalities of undertaking the tests described in the book, using a GIS. Is supported by a supplementary website, providing readers with a link to the free software package SANET, so they can execute the statistical methods described in the book. Students and researchers studying spatial statistics, spatial analysis, geography, GIS, OR, traffic accident analysis, criminology, retail marketing, facility management and ecology will benefit from this book.

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Автор: Jeroen Breebaart

This book collects a wealth of information about spatial audio coding into one comprehensible volume. It is a thorough reference to the 3GPP and MPEG Parametric Stereo standards and the MPEG Surround multi-channel audio coding standard. It describes key developments in coding techniques, which is an important factor in the optimization of advanced entertainment, communications and signal processing applications. Until recently, technologies for coding audio signals, such as redundancy reduction and sophisticated source and receiver models did not incorporate spatial characteristics of source and receiving ends. Spatial audio coding achieves much higher compression ratios than conventional coders. It does this by representing multi-channel audio signals as a downmix signal plus side information that describes the perceptually-relevant spatial information. Written by experts in spatial audio coding, Spatial Audio Processing: reviews psychoacoustics (the relationship between physical measures of sound and the corresponding percepts) and spatial audio sound formats and reproduction systems; brings together the processing, acquisition, mixing, playback, and perception of spatial audio, with the latest coding techniques; analyses algorithms for the efficient manipulation of multiple, discrete and combined spatial audio channels, including both MP3 and MPEG Surround; shows how the same insights on source and receiver models can also be applied for manipulation of audio signals, such as the synthesis of virtual auditory scenes employing head-related transfer function (HRTF) processing and stereo to N-channel audio upmix. Audio processing research engineers and audio coding research and implementation engineers will find this an insightful guide. Academic audio and psychoacoustic researchers, including post-graduate and third/fourth year students taking courses in signal processing, audio and speech processing, and telecommunications, will also benefit from the information inside.

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Автор: Gerard Brugnot

Spatial analysis is an increasingly important tool for detecting and preventing numerous risk and crisis phenomena such as floods in a geographical area. This book concentrates on examples of prevention but also gives crisis control advice and practical case studies. Some chapters address urban applications in which vulnerabilities are concentrated in area; others address more rural areas with more scattered phenomena.

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Автор: Stuart Barr L

Understanding and predicting the behaviour of natural and human environmental systems is crucial for the effective management of the Earth’s limited resources. Recently, great advances have been made through spatial modelling. This book provides a snapshot of the latest research in modelling technologies and methodologies within five environmental fields; the cryosphere, hydrology, geomorphology, vegetation interfaces and urban environments. Spatial Modelling of the Terrestrial Environment deals with the use of remote sensing, numerical models and GIS in addressing important natural and human environmental sciences issues, focusing on the theory and application of modelling remotely sensed data within the context of environmental processes. Extensive case material exemplifies the latest research and modelling paradigms presented in the book.

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Автор: Carolyn Allard

Chairing an academic department comes with a multitude of responsibilities in a wide variety of areas. As a new department chair, you immediately confront many of the basics of academic leadership: managing budgets, supporting faculty, resolving conflict, and facilitating change, to name a few of the topics covered in The Essentials for New Department Chairs, the companion to this booklet. This collection is designed to help you navigate the further intricacies of your role. Bringing together in one place for the first time sound advice and proven strategies from experts in the field, these articles from The Department Chair provide practical tips on such topics as post-tenure review, work-life balance for faculty, fundraising, departmental planning, and preparing your administrative r?sum?. Every selection contains easily accessible strategies and advice that you can put to use immediately. The range of articles covers the important functions of academic departments, and the authors impart the skills and thinking you need to enhance your leadership capabilities. For brand-new department chairs this booklet will provide you with an overview of the complexities of the chair role. For those chairs with a year or two more experience this booklet will provide direction and guidance as you delve more deeply into your responsibilities. Designed to provide a wealth of strategies in five crucial areas?faculty recruitment and evaluation, faculty mentoring and development, enhancing teaching and building community, departmental initiatives, and chair development and next steps?the expert advice and field-tested techniques presented here offer essential insights into this important chair work. This collection will equip you with lessons to draw from and best practices for leading into the future.

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Автор: Arnold Weissberger

The Chemistry of Heterocyclic Compounds, since its inception, has been recognized as a cornerstone of heterocyclic chemistry. Each volume attempts to discuss all aspects – properties, synthesis, reactions, physiological and industrial significance – of a specific ring system. To keep the series up-to-date, supplementary volumes covering the recent literature on each individual ring system have been published. Many ring systems (such as pyridines and oxazoles) are treated in distinct books, each consisting of separate volumes or parts dealing with different individual topics. With all authors are recognized authorities, the Chemistry of Heterocyclic Chemistry is considered worldwide as the indispensable resource for organic, bioorganic, and medicinal chemists.

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Автор: Эрнст Гофман

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Автор: Marianna Bolla

Explores regular structures in graphs and contingency tables by spectral theory and statistical methods This book bridges the gap between graph theory and statistics by giving answers to the demanding questions which arise when statisticians are confronted with large weighted graphs or rectangular arrays. Classical and modern statistical methods applicable to biological, social, communication networks, or microarrays are presented together with the theoretical background and proofs. This book is suitable for a one-semester course for graduate students in data mining, multivariate statistics, or applied graph theory; but by skipping the proofs, the algorithms can also be used by specialists who just want to retrieve information from their data when analysing communication, social, or biological networks. Spectral Clustering and Biclustering: Provides a unified treatment for edge-weighted graphs and contingency tables via methods of multivariate statistical analysis (factoring, clustering, and biclustering). Uses spectral embedding and relaxation to estimate multiway cuts of edge-weighted graphs and bicuts of contingency tables. Goes beyond the expanders by describing the structure of dense graphs with a small spectral gap via the structural eigenvalues and eigen-subspaces of the normalized modularity matrix. Treats graphs like statistical data by combining methods of graph theory and statistics. Establishes a common outline structure for the contents of each algorithm, applicable to networks and microarrays, with unified notions and principles.

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Автор: J. Niemantsverdriet W

'Spectroscopy in Catalysis' describes the most important modern analytical techniques used to investigate catalytic surfaces. These include electron spectroscopy (XPS, UPS, AES, EELS), ion spectroscopy (SIMS, SNMS, RBS, LEIS), vibrational spectroscopy (infrared, Raman, EELS), temperature-programmed techniques (TPR, TPO, TDS), diffraction (XRD, LEED, EXAFS), and microscopy (TEM, SEM, STEM, STM, AFM, FEM, and FIM). Each chapter uses current applications to illustrate the type of information that the technique provides and evaluates its possibilities and limitations. This second edition includes significant new developments, for example scanning probe microscopies, the imaging and vibrational techniques have been revised, the case studies expanded with an example on polymerization catalysts, and all the other chapters updated with recent examples and relevant new literature. From reviews of the First Edition: 'This is a truly valuable book … very useful for industrial practitioners who need to be aware of the type of information that can be obtained from modern surface spectroscopies .... The book has a superb pedagogic value…' Journal of Catalysis '… this is an excellent text on spectroscopies in catalysis and I highly recommend it for … introductory courses on heterogeneous catalysis or as a general introductory monograph.' Journal of the American Chemical Society

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Автор: Mark Vitha F

Provides students and practitioners with a comprehensive understanding of the theory of spectroscopy and the design and use of spectrophotometers In this book, you will learn the fundamental principles underpinning molecular spectroscopy and the connections between those principles and the design of spectrophotometers. Spectroscopy, along with chromatography, mass spectrometry, and electrochemistry, is an important and widely-used analytical technique. Applications of spectroscopy include air quality monitoring, compound identification, and the analysis of paintings and culturally important artifacts. This book introduces students to the fundamentals of molecular spectroscopy – including UV-visible, infrared, fluorescence, and Raman spectroscopy – in an approachable and comprehensive way. It goes beyond the basics of the subject and provides a detailed look at the interplay between theory and practice, making it ideal for courses in quantitative analysis, instrumental analysis, and biochemistry, as well as courses focused solely on spectroscopy. It is also a valuable resource for practitioners working in laboratories who regularly perform spectroscopic analyses. Spectroscopy: Principles and Instrumentation: Provides extensive coverage of principles, instrumentation, and applications of molecular spectroscopy Facilitates a modular approach to teaching and learning about chemical instrumentation Helps students visualize the effects that electromagnetic radiation in different regions of the spectrum has on matter Connects the fundamental theory of the effects of electromagnetic radiation on matter to the design and use of spectrophotometers Features numerous figures and diagrams to facilitate learning Includes several worked examples and companion exercises throughout each chapter so that readers can check their understanding Offers numerous problems at the end of each chapter to allow readers to apply what they have learned Includes case studies that illustrate how spectroscopy is used in practice, including analyzing works of art, studying the kinetics of enzymatic reactions, detecting explosives, and determining the DNA sequence of the human genome Complements Chromatography: Principles and Instrumentation The book is divided into five chapters that cover the Fundamentals of Spectroscopy, UV-visible Spectroscopy, Fluorescence/Luminescence Spectroscopy, Infrared Spectroscopy, and Raman Spectroscopy. Each chapter details the theory upon which the specific techniques are based, provides ways for readers to visualize the molecular-level effects of electromagnetic radiation on matter, describes the design and components of spectrophotometers, discusses applications of each type of spectroscopy, and includes case studies that illustrate specific applications of spectroscopy. Each chapter is divided into multiple sections using headings and subheadings, making it easy for readers to work through the book and to find specific information relevant to their interests. Numerous figures, exercises, worked examples, and end-of-chapter problems reinforce important concepts and facilitate learning. Spectroscopy: Principles and Instrumentation is an excellent text that prepares undergraduate students and practitioners to operate in modern laboratories.

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Автор: Rajput Nitendra

This book provides a cross-disciplinary reference to speech in mobile and pervasive environments Speech in Mobile and Pervasive Environments addresses the issues related to speech processing on resource-constrained mobile devices. These include speech recognition in noisy environments, specialised hardware for speech recognition and synthesis, the use of context to enhance recognition and user experience, and the emerging software standards required for interoperability. This book takes a multi-disciplinary look at these matters, while offering an insight into the opportunities and challenges of speech processing in mobile environs. In developing regions, speech-on-mobile is set to play a momentous role, socially and economically; the authors discuss how voice-based solutions and applications offer a compelling and natural solution in this setting. Key Features Provides a holistic overview of all speech technology related topics in the context of mobility Brings together the latest research in a logically connected way in a single volume Covers hardware, embedded recognition and synthesis, distributed speech recognition, software technologies, contextual interfaces Discusses multimodal dialogue systems and their evaluation Introduces speech in mobile and pervasive environments for developing regions This book provides a comprehensive overview for beginners and experts alike. It can be used as a textbook for advanced undergraduate and postgraduate students in electrical engineering and computer science. Students, practitioners or researchers in the areas of mobile computing, speech processing, voice applications, human-computer interfaces, and information and communication technologies will also find this reference insightful. For experts in the above domains, this book complements their strengths. In addition, the book will serve as a guide to practitioners working in telecom-related industries.

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Автор: Peter Weverka

Learn to: Increase your reading speed and comprehension Use speed techniques for any type of reading material Improve your silent reading skills Recall more of what you read The fun and easy way® to become a more efficient, effective reader! Want to read faster – and recall more of what you read? This practical, hands-on guide gives you the techniques you need to increase your reading speed and retention, whether you're reading books, e-mails, magazines, or even technical journals! You'll find reading aids and plenty of exercises to help you read faster and better comprehend the text. Yes, you can speed read – discover the skills you need to read quickly and effectively, break your bad reading habits, and take in more text at a glance Focus on the fundamentals – widen your vision span and see how to increase your comprehension, retention, and recall Advance your speed-reading skills – read blocks of text, heighten your concentration, and follow an author's thought patterns Zero in on key points – skim, scan, and preread to quickly locate the information you want Expand your vocabulary – recognize the most common words and phrases to help you move through the text more quickly Open the book and find: Tried-and-true techniques from The Reader's Edge® program How to assess your current reading level Tools and exercises to improve your reading skills Speed-reading fundamentals you must know Helpful lists of prefixes, suffixes, roots, and prime words A speed-reading progress worksheet Exercises for eye health and expanded reading vision Tips for making your speed-reading skills permanent

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Автор: Baker Andy

Speleothems (mineral deposits that formed in caves) are currently giving us some of the most exciting insights into environments and climates during the Pleistocene ice ages and the subsequent Holocene rise of civilizations. The book applies system science to Quaternary environments in a new and rigorous way and gives holistic explanations the relations between the properties of speleothems and the climatic and cave setting in which they are found. It is designed as the ideal companion to someone embarking on speleothem research and, since the underlying science is very broad, it will also be invaluable to a wide variety of others. Students and professional scientists interested in carbonate rocks, karst hydrogeology, climatology, aqueous geochemistry, carbonate geochemistry and the calibration of climatic proxies will find up-to-date reviews of these topics here. The book will also be valuable to Quaternary scientists who, up to now, have lacked a thorough overview of these important archives. Additional resources for this book can be found at: www.wiley.com/go/fairchild/speleothem.

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Автор: Malcolm Halcrow A

The phenomenon of spin-crossover has a large impact on the physical properties of a solid material, including its colour, magnetic moment, and electrical resistance. Some materials also show a structural phase change during the transition. Several practical applications of spin-crossover materials have been demonstrated including display and memory devices, electrical and electroluminescent devices, and MRI contrast agents. Switchable liquid crystals, nanoparticles, and thin films of spin-crossover materials have also been achieved. Spin-Crossover Materials: Properties and Applications presents a comprehensivesurvey of recent developments in spin-crossover research, highlighting the multidisciplinary nature of this rapidly expanding field. Following an introductory chapter which describes the spin-crossover phenomenon and historical development of the field, the book goes on to cover a wide range of topics including Spin-crossover in mononuclear, polynuclear and polymeric complexes Structure: function relationships in molecular spin-crossover materials Charge-transfer-induced spin-transitions Reversible spin-pairing in crystalline organic radicals Spin-state switching in solution Spin-crossover compounds in multifunctional switchable materials and nanotechnology Physical and theoretical methods for studying spin-crossover materials Spin-Crossover Materials: Properties and Applications is a valuable resource for academic researchers working in the field of spin-crossover materials and topics related to crystal engineering, solid state chemistry and physics, and molecular materials. Postgraduate students will also find this book useful as a comprehensive introduction to the field.

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Автор: Malcolm Halcrow A

The phenomenon of spin-crossover has a large impact on the physical properties of a solid material, including its colour, magnetic moment, and electrical resistance. Some materials also show a structural phase change during the transition. Several practical applications of spin-crossover materials have been demonstrated including display and memory devices, electrical and electroluminescent devices, and MRI contrast agents. Switchable liquid crystals, nanoparticles, and thin films of spin-crossover materials have also been achieved. Spin-Crossover Materials: Properties and Applications presents a comprehensivesurvey of recent developments in spin-crossover research, highlighting the multidisciplinary nature of this rapidly expanding field. Following an introductory chapter which describes the spin-crossover phenomenon and historical development of the field, the book goes on to cover a wide range of topics including Spin-crossover in mononuclear, polynuclear and polymeric complexes Structure: function relationships in molecular spin-crossover materials Charge-transfer-induced spin-transitions Reversible spin-pairing in crystalline organic radicals Spin-state switching in solution Spin-crossover compounds in multifunctional switchable materials and nanotechnology Physical and theoretical methods for studying spin-crossover materials Spin-Crossover Materials: Properties and Applications is a valuable resource for academic researchers working in the field of spin-crossover materials and topics related to crystal engineering, solid state chemistry and physics, and molecular materials. Postgraduate students will also find this book useful as a comprehensive introduction to the field.

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Автор: Группа авторов

This comprehensive and unique handbook of split and splitless injection techniques has been completely revised and updated. This new edition offers: – New insights concerning sample evaporation in the injector – Information about matrix effects – A new chapter on injector design The real processes within the injector are for the first time visualized and explained by the CD-ROM included in the book. Furthermore the reader will understand the concepts of injection techniques and get a knowledge of the sources of error. The handbook also includes many practical guidelines. From reviews of former editions: «This substantial book is on injection techniques alone, which … demonstrates this can have many pitfalls … no one should be allowed to direct a laboratory doing quantitative analysis by GC without first being thoroughly familar with this book …» The Analyst «This is a detailed reference volume filled with practical suggestions and techniques for managing split and splitless injection in the day-to-day world of the working gas chromatographer. It will be useful … for anyone who must work hands-on with GC.» Journal of High Resolution Chromatography

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Автор: Jonathan Streetman

Take better actions shots with this terrific, 100-page e-book! From pro to hobbyist, from your child's first baseball game to the championship match, every photographer wants to be able to capture thrilling action shots. Now you can sharpen your photography skills with this fast-paced, In A Day For Dummies e-book that really zeros in on the specifics. See how to freeze action, add motion blur, and work with the variety of conditions you'll face when shooting live action. Focuses on techniques that help you successfully capture sports and live action photographs, such as freezing action or adding motion blur Covers getting the right gear, setting your camera for the shot, capturing the shot, editing the results, and more Includes a «Beyond the book» online component, where you can find step-by-step tutorials, videos, and a bonus lesson on creating a high-dynamic range sports photo Shows you techniques that work effectively on digital SLR cameras and point-and-shoot cameras Get Sports & Action Photography In A Day For Dummies and take action!

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Автор: Мэри Бирд

Мы встречаемся с образами и историей Древнего Рима в науке, литературе, искусстве. Но насколько близки к реальности наши представления об эпохе, на которую опирается вся западная цивилизация? Ведущий мировой специалист по древней истории Мэри Бирд в своей книге «SPQR: История Древнего Рима» объясняет, почему нам так важна римская история, каким образом маленький, ничем не примечательный городок Центральной Италии превратился в империю трех континентов. Название «SPQR» – аббревиатура латинского выражения senatus populus que romanus, означающего «сенат и народ Рима». Сенат дал название современным законодательным собраниям по всему миру. SPQR – книга о Риме и о том, как он сохранял свое господство несколько веков подряд, о его жителях, императорах и заговорщиках. Описывая взаимоотношения власти и человека, политическое устройство и конфликты, становление государственности и империи, знаменитых и никому не известных римлян, автор посредством научных данных разрушает мифы. Изложение истории Древнего Рима начинается с середины I в. до н. э., когда Рим уже был обширной метрополией с населением больше миллиона жителей, с предвестия переворота и описания звездного часа Цицерона. А заканчивается кульминационным моментом, когда в 212 г. император Каракалла дал всем свободным жителям Римской империи право полного римского гражданства, уничтожив различия между победителями и побежденными. Почему книга достойна прочтения: – Здесь есть все лучшее, что читатель может найти в научно-популярной литературе: глубокое и всестороннее знание предмета, великолепный язык, ощущение пульсации повседневной жизни. – С увеличением числа находок, обнаруженных в грунте, подземных водах и даже в библиотеках, историография Древнего Рима претерпела сильные изменения за последние 50 лет. Книга содержит актуальные научные данные. – Эта книга – исторический спектакль, связь между прошлым и настоящим. Удивительно, как много похожих событий и параллелей с сегодняшним днем читатель найдет в истории о Древнем Риме.

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Автор: Valeri Ipatov P

Spread spectrum and CDMA are cutting-edge technologies widely used in operational radar, navigation and telecommunication systems and play a pivotal role in the development of the forthcoming generations of systems and networks. This comprehensive resource presents the spread spectrum concept as a product of the advancements in wireless IT, shows how and when the classical problems of signal transmission/processing stimulate the application of spread spectrum, and clarifies the advantages of spread spectrum philosophy. Detailed coverage is provided of the tools and instruments for designing spread spectrum and CDMA signals answering why a designer will prefer one solution over another. The approach adopted is wide-ranging, covering issues that apply to both data transmission and data collection systems such as telecommunications, radar, and navigation. Presents a theory-based analysis complemented by practical examples and real world case studies resulting in a self-sufficient treatment of the subject Contains detailed discussions of new trends in spread spectrum technology such as multi-user reception, multicarrier modulation, OFDM, MIMO and space-time coding Provides advice on designing discrete spread spectrum signals and signal sets for time-frequency measuring, synchronization and multi-user communications Features numerous Matlab-based problems and other exercises to encourage the reader to initiate independent investigations and simulations This valuable text provides timely guidance on the current status and future potential of spread spectrum and CDMA and is an invaluable resource for senior undergraduates and postgraduate students, lecturers and practising engineers and researchers involved in the deployment and development of spread spectrum and CDMA technology. Supported by a Companion website on which instructors and lecturers can find a solutions manual for the problems and Matlab programming, electronic versions of some of the figures and other useful resources such as a list of abbreviations.

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Автор: Senatskommission f?r Grundsatzfragen der Genforschung

Wie die vorherigen Stellungnahmen und Empfehlungen der DFG zur Stammzellforschung von 1999 und 2001 wird sicherlich auch diese eine lebhafte Debatte in Politik, Wissenschaft und ?ffentlichkeit ausl?sen.

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Автор: Silja Rima

"Er hat mich an meine Grenzen gebracht. Es gab Tage, da wollte ich nicht mehr leben." Laras Beziehung mit Max beginnt wie ein M?rchen und endet in einem Albtraum. Trotzdem kommt sie nach der Trennung gegen die Sehnsucht nach ihm kaum an. Es deutet alles darauf hin, dass Max an einer Pers?nlichkeitsst?rung leidet. Lara sieht nun vieles, was sie in den letzten 14 Monaten erlebt hat, in einem anderen Licht und erkennt, wie sehr sie sich durch seine Manipulationen ver?ndert hat. Sie versteht nicht, wie es so weit kommen konnte und warum sie all die Verletzungen ertragen hat. Ist sie gar nicht so stark und selbstbewusst, wie sie immer glaubte? Wird sie jemals wieder vertrauen und ohne Angst lieben k?nnen? Lara braucht Antworten, wenn sie zu sich finden will. Als sich eine M?glichkeit auftut, diese Antworten zu bekommen, stellt sich f?r sie eine weitere Frage. Ist sie bereit, diesen Weg zu gehen? Die Geschichte einer Frau, die schmerzlich erf?hrt, dass vergessen nicht reicht, um gl?cklich zu werden.

Исполнители: Lisa M?ller

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Автор: Bruce R. Hopkins

Nuts-and-bolts guidance on the laws, rules, and regulations governing the nonprofit sector—from leading nonprofit law expert, Bruce R. Hopkins Nonprofits must comply with stringent federal and state laws due to their special tax-exempt status; the government's ultimate threat is revocation of a nonprofit's tax-exempt status, which usually means the nonprofit's demise. Written in plain English, not «legalese,» Starting and Managing a Nonprofit Organization: A Legal Guide, Sixth Edition, provides essential guidance for those interested in starting nonprofits, as well as valuable advice for leaders of established organizations. Revised and expanded to include updated information on changes in laws, rules, and regulations governing the nonprofit sector Covers federal tax law, nonprofit, governance, the annual information return (Form 990), charitable giving rules, and current IRS ruling policy Presents essential, practical legal information in easy-to-understand English Explains the applications and implications of corporate, tax, and fundraising laws for nonprofits This easy-to-read resource contains essential information on virtually every legal aspect of starting and operating a nonprofit organization from receiving and maintaining tax-exempt status to tips for successful management practices.

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Автор: Greg Holden

The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.

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