зарубежная образовательная литература (страница 121)

Автор: Robert Evans

We live in times of increasing public distrust of the main institutions of modern society. Experts, including scientists, are suspected of working to hidden agendas or serving vested interests. The solution is usually seen as more public scrutiny and more control by democratic institutions – experts must be subservient to social and political life. In this book, Harry Collins and Robert Evans take a radically different view. They argue that, rather than democracies needing to be protected from science, democratic societies need to learn how to value science in this new age of uncertainty. By emphasizing that science is a moral enterprise, guided by values that should matter to all, they show how science can support democracy without destroying it and propose a new institution – The Owls – that can mediate between science and society and improve technological decision-making for the benefit of all.

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Автор: Heather Brilliant

Incorporate economic moat analysis for profitable investing Why Moats Matter is a comprehensive guide to finding great companies with economic moats, or competitive advantages. This book explains the investment approach used by Morningstar, Inc., and includes a free trial to Morningstar's Research. Economic moats—or sustainable competitive advantages—protect companies from competitors. Legendary investor Warren Buffett devised the economic moat concept. Morningstar has made it the foundation of a successful stock-investing philosophy. Morningstar views investing in the most fundamental sense: For Morningstar, investing is about holding shares in great businesses for long periods of time. How can investors tell a great business from a poor one? A great business can fend off competition and earn high returns on capital for many years to come. The key to finding these great companies is identifying economic moats that stem from at least one of five sources of competitive advantage—cost advantage, intangible assets, switching costs, efficient scale, and network effect. Each source is explored in depth throughout this book. Even better than finding a great business is finding one at a great price. The stock market affords virtually unlimited opportunities to track prices and buy or sell securities at any hour of the day or night. But looking past that noise and understanding the value of a business's underlying cash flows is the key to successful long-term investing. When investors focus on a company's fundamental value relative to its stock price, and not where the stock price sits today versus a month ago, a day ago, or five minutes ago, investors start to think like owners, not traders. And thinking like an owner will makes readers better investors. The book provides a fundamental framework for successful long-term investing. The book helps investors answer two key questions: How can investors identify a great business, and when should investors buy that business to maximize return? Using fundamental moat and valuation analysis has led to superior risk-adjusted returns and made Morningstar analysts some of the industry's top stock-pickers. In this book, Morningstar shares the ins and outs of its moat-driven investment philosophy, which readers can use to identify great stock picks for their own portfolios.

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Автор: Keith Underdahl

Wi-Fi Home Networking Just the Steps For Dummies is the way to go if you’re ready to go wireless and install your own wireless home network. The book’s easy-to-navigate design features two columns, with numbered step-by-step instructions on one side and corresponding illustrations, screen shots, or photos on the other. There’s no fluff, just the vital stuff—Just The Steps you need to get up to speed fast. This guide covers common networking tasks, including: Setting up wireless access points and configuring your network Adding wireless devices to your network Activating Wi-Fi Security, managing firewalls, and preventing unauthorized network users You don’t have to leave WI-Fi behind when you leave home; this practical reference tells you how to find public hotspots where you can use your Wi-Fi-equipped portable computer and how to network wirelessly with your pocket PC. It covers practical applications like creating a network bridge or adding wireless network storage, plus fun ways to use your tech toys to integrate and enhance your digital life, such as: Setting up a wireless media center so you can use a computer for streaming media, as a TV tuner, as a digital video recorder, or to integrate with your TV and home entertainment system Turning your pocket PC into a remote control Adding a wireless camera to your network Even if your current system with its cables, wires, and convoluted connections works, it’s time to cut the cord. Going wireless gives you many advantages and new options. So take the first step—get this book.

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Автор: Graeme Caughley

The second edition of Wildlife Ecology, Conservation, and Management provides a thorough introduction to general ecological principles and examines how they can be applied to wildlife management and conservation. Expanded and updated, this second edition includes new chapters on understanding ecosystems and the use of computer models in wildlife management Gives a comprehensive, up-to-date overview of ecology including the latest theories on population dynamics and conservation Reviews practical applications and techniques and how these can be used to formulate realistic objectives with in an ecological framework Examples of real-life management situations from around the world provide a broad perspective on the international problems of conservation Worked examples on CD enable students to practice calculations explained in the text Artwork from the book is available to instructors online at www.blackwellpublishing.com/sinclair. An Instructor manual CD-ROM for this title is available. Please contact our Higher Education team at HigherEducation@wiley.com for more information. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Автор: Rebecca Dmytryk

Rescuing wild animals in distress requires a unique set of skills, very different from those used in handling domestic animals. The equipment, degree of handling, the type of caging and level of care a wild animal receives can mean the difference between life and death. Wildlife Search and Rescue is a comprehensive guide on ‘best practices’ and suggested standards for response to sick, injured and orphaned wildlife. This valuable resource covers the fundamentals of wildlife rescue, from ‘phone to field’, including safe and successful capture strategies, handling and restraint techniques and initial aid. Wildlife Search and Rescue is a must have for anyone interested in knowing what to do when they are face to face with a wild animal in need, or for anyone involved in animal rescue. While the book focuses on wildlife native to North America, much of the information and many of the techniques are applicable to other species, including domestic dogs and cats. Visit www.wiley.com/go/dmytryk/wildlifeemergency to access the figures from the book.

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Автор: Peter Scott Manley

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Автор: Mirza Abbas A

Wiley International Financial Reporting Trends provides copious examples of footnote disclosures and financial statement formats, carefully culled from the world's leading international companies («Global 500») that are already compliant with IFRS and report under IFRS standards promulgated by the International Accounting Standards Board, the IASB. Arranged topically, this book is a quick source of reference to find answers to issues of interest to financial statement preparers. It provides hundreds of illustrations taken from financial statements prepared under IFRS by global conglomerates thereby helping preparers and users of financial statements to expeditiously obtain examples of footnote disclosures and financial statements presented under these Standards which are popularly referred to as «principles-based» standards (as opposed to «rules-based» standards). Additionally, Wiley International Financial Reporting Trends contains comparisons of IFRS to US GAAP, Indian GAAP, and Chinese GAAP, making it a truly global reference resource.

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Автор: Maltby Robert

This innovative guide to the Latin language, written for a new generation of students, deploys examples and translation exercises taken exclusively from the Classical Latin canon. Translation exercises use real Latin from a variety of sources, including political speeches, letters, history, poetry, and plays, and from a range of authors, including Julius Caesar, Cicero, Virgil, Catullus, Ovid, and Plautus, among others Offers a variety of engaging, informative pedagogical features to help students practice and contextualize lessons in the main narrative Prepares students for immersion in the great works of Classical Latin literature A companion website provides additional exercises and drills for students and teachers

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Автор: Lai Ming-Yee

Written and edited by experts who have developed WiMAX technology and standards WiMAX, the Worldwide Interoperability for Microwave Access, represents a paradigm shift in telecommunications technology. It offers the promise of cheaper, smaller, and simpler technology compared to existing broadband options such as DSL, cable, fiber, and 3G wireless. WiMAX Technology and Network Evolution is the first publication to present an accurate, complete, and objective description of mobile WiMAX technology. Each chapter was written and edited by experts, all of whom have been directly engaged in and lead the development of WiMAX either through the IEEE 802.16 Working Group or the WiMAX Forum. As a result, the book addresses not only key technical concepts and design principles, but also a wide range of practical issues concerning this new wireless technology, including: Detailed description of WiMAX technology features and capabilities from both radio and network perspectives WiMAX technology evolution in the near and long term Emerging broadband services enabled by the WiMAX networks Regulatory issues affecting WiMAX deployment and global adoption WiMAX accounting, roaming, and network management Each chapter ends with a summary and a list of references to facilitate further research. Wireless engineers, service designers, product managers, telecommunications professionals, network operators, and academics will all gain new insights into the key issues surrounding the development and implementation of mobile WiMAX. Moreover, the book will help them make informed management and business decisions in devising their own WiMAX strategies.

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Автор: Sean Bradley V

Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

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Автор: Jean-Paul Isson

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

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Автор: You-Lin Xu

As an in-depth guide to understanding wind effects on cable-supported bridges, this book uses analytical, numerical and experimental methods to give readers a fundamental and practical understanding of the subject matter. It is structured to systemically move from introductory areas through to advanced topics currently being developed from research work. The author concludes with the application of the theory covered to real-world examples, enabling readers to apply their knowledge. The author provides background material, covering areas such as wind climate, cable-supported bridges, wind-induced damage, and the history of bridge wind engineering. Wind characteristics in atmospheric boundary layer, mean wind load and aerostatic instability, wind-induced vibration and aerodynamic instability, and wind tunnel testing are then described as the fundamentals of the subject. State-of-the-art contributions include rain-wind-induced cable vibration, wind-vehicle-bridge interaction, wind-induced vibration control, wind and structural health monitoring, fatigue analysis, reliability analysis, typhoon wind simulation, non-stationary and nonlinear buffeting response. Lastly, the theory is applied to the actual long-span cable-supported bridges. Structured in an easy-to-follow way, covering the topic from the fundamentals right through to the state-of-the-art Describes advanced topics such as wind and structural health monitoring and non-stationary and nonlinear buffeting response Gives a comprehensive description of various methods including CFD simulations of bridge and vehicle loading Uses two projects with which the author has worked extensively, Stonecutters cable-stayed bridge and Tsing Ma suspension bridge, as worked examples, giving readers a practical understanding

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Автор: Ian Woofenden

The consumer guide to small-scale wind electricity production! Maybe you're not T. Boone Pickens, but you can build your own home-sized wind-power empire right in your back yard. Wind Power For Dummies supplies all the guidance you need to install and maintain a sustainable, cost-effective wind generator to power your home for decades to come. This authoritative, plain-English guide walks you through every step of the process, from assessing your site and available wind sources to deciding whether wind power is the solution for you, from understanding the mechanics of wind power and locating a contractor to install your system to producing your own affordable and sustainable electricity. Guides you step by step through process of selecting, installing, and operating a small-scale wind generator to power your home Demystifies system configurations, terminology, and wind energy principles to help you speak the language of the pros Helps assess and reduce your energy needs and decide whether wind power is right for you Explains the mechanics of home-based wind power Shows you how to tie into the grid and sell energy back to the power company Offers advice on evaluating all of the costs of and financing for your project Provides tips on working with contractors and complying with local zoning laws Yes, you can do it, with a little help from Wind Power For Dummies.

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Автор: Woody Leonhard

Eight references in one-fully revised to include all the new features and updates to Windows 7 As the #1 operating system in the world, Windows provides the platform upon which all essential computing activities occur. This much-anticiapted version of the popular operating system offers an improved user experience with an enhanced interface to allow for greater user control. This All-in-One reference is packed with valuable information from eight minibooks, making it the ultimate resource. You'll discover the improved ways in which Windows 7 interacts with other devices, including mobile and home theater. Windows 7 boasts numerous exciting new features, and this reference is one-stop shopping for discovering them all! Eight minibooks cover Windows 7 basics, security, customizing, the Internet, searching and sharing, hardware, multimedia, Windows media center, and wired and wireless networking Addresses the new multi-touch feature that will allow you to control movement on the screen with your fingers With this comprehensive guide at your fingertips, you'll quickly start taking advantages of all the exciting new features of Windows 7.

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Автор: Jim Boyce

This comprehensive reference by a Microsoft expert covers all aspects of the new Windows release The much-anticipated release of Windows 7 will have numerous changes, and you'll need a complete guide to take full advantage of all it has to offer. Windows 7 Bible covers navigation changes such as pinning to the task bar, full screen preview with invisible windows, Jump Lists, Home Group, Sticky Notes, and many others. It shows you how to use Internet Explorer 8, including features like Web Slices and Network view changes, and guides you through all the new desktop features. This reference thoroughly examines all three parts of the new platform: Windows 7 Core OS, the Windows Live applications, and Windows Live Services. Windows 7 Bible shows you everything you need to know to make the most of Microsoft's new operating system. Covers Windows Live Essentials, including Windows Live Family Safety, Mail, Messenger, Movie Maker, Photo Gallery, Toolbar, Writer, and Microsoft Office Outlook Connector Shows how to use Windows Live Services, including Hotmail and Spaces Explores new features including Desktop Gadgets Gallery, Desktop Windows manager, updated Fax and DVD Maker, an updated «Devices and Printers» option, and Sticky Notes Explains new features in the Calculator, ribbon features in applets such as Paint and WordPad, the new Media Center, and searching updates Fully covers the first complete overhaul of applets in a decade With Windows 7 Bible at your side, you can learn as much or as little as you need to know for the way you use Windows.

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Автор: Andy Rathbone

The perfect plain-English guide to the much-anticipated release of Windows 7 Whether you're new to computers or just eager to start using the newest version of Windows, Windows For Dummies, Enhanced Edition answers all your questions about the changes and new tools in Windows 7, enhanced with detailed video tutorials. Windows expert Andy Rathbone walks you step by step through the most common Windows 7 tasks, including managing files, applications, media, and Internet access. You’ll learn how to navigate the interface, customize the desktop, and work with the file system. You’ll then go deeper into the system, discovering new features and improvements, and finding tips and techniques for getting the most out of Windows 7. Covers basic management of applications, files, and data; creating and printing documents; setting up an Internet connection and e-mail account; and online security Includes specially produced videos explaining features and illustrating techniques in greater depth Explores using Windows to edit and manage audio, video, and photo files, and how to create CDs, DVDs, and playlists with Media Center Helps you tweak and customize Windows 7 to operate your way and set up user accounts, build a home network, and maintain your PC Provides troubleshooting advice, helps you find missing files and use the Help system, and explains common error messages Windows 7 For Dummies, Enhanced Edition will have you up and running on the newest version of Windows quickly and easily.

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Автор: Jamal Malik

An essential resource for implementing and managing a cloud infrastructure in Azure Serving as a critical resource for anyone responsible for strategizing, architecting, implementing or managing a cloud infrastructure, this book helps you understand what is hybrid IT and how it's applicable (and inevitable) in today's world of emerging cloud. The team of authors focus on the Microsoft concept of a private/public cloud, deploying a private cloud fabric, deploying services, and building a private cloud, as well as integrating it with Microsoft's public cloud to create a cross-premises or public cloud. Looks at why hybrid IT is important to a business and what benefits a business can expect by adopting hybrid cloud Examines a cloud management platform and discusses why it is necessary Walks you through the different kinds of solutions for IT problems that may arise Places a focus on considerations for ensuring resiliency, availability, and scalability when designing hybrid solutions to prevent system failure and data loss Covers optimizing the performance of the hybrid cloud as well as using tools that help you monitor and manage the performance of the hybrid cloud Windows Azure Hybrid Cloud helps you gain a better understanding of the hybrid IT environments, why those clouds should be implemented, and how they impact business.

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Автор: Открытые системы

Windows IT Pro/RE – профессиональное издание на русском языке, целиком и полностью посвященное вопросам работы с продуктами семейства Windows и технологиям компании Microsoft. Журнал предназначен для системных администраторов и разработчиков. В номере: Тема номера Знакомство с App Controller для System Center 2012 Принципы управления сетями Hyper-V с помощью SCVMM 2012 R2 Интеграция службы iSCSI Target Server с VMM 2012 R2 Планирование Проектирование архитектуры SharePoint SQL Server Приводим в порядок учетные данные пользователей SQL Server с помощью PowerShell Лаборатория IPMuncher для серверов SQL Server, обращенных в Интернет Безопасность Windows Azure Active Directory в сравнении с Windows Server Active Directory и многое другое

Серия: Windows IT Pro 2014

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Автор: Steve Seguis

Prepare for the future of Microsoft automation with this no-nonsense guide Windows PowerShell 2 is the scripting language that enables automation within the Windows operating system. Packed with powerful new features, this latest version is complex, and Windows PowerShell 2 For Dummies is the perfect guide to help system administrators get up to speed. Written by a Microsoft MVP with direct access to the program managers and developers, this book covers every new feature of Windows PowerShell 2 in a friendly, easy-to-follow format. Windows PowerShell 2 is the updated scripting language that enables system administrators to automate Windows operating systems System administrators with limited scripting experience will find this book helps them learn the fundamentals of Windows PowerShell 2 quickly and easily Translates the jargon and complex syntax of Windows PowerShell 2 Covers script debugging improvements, the ability to invoke commands remotely, and the new user interface Uses real-world applications to clarify the theory, fundamentals, and techniques of the scripting language Written by a Microsoft MVP with direct access to the developers of Windows PowerShell 2 Windows PowerShell 2 For Dummies makes this tool easily accessible to administrators of every experience level.

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Автор: Aidan Finn

Go-to guide for using Microsoft's updated Hyper-V as a virtualization solution Windows Server 2012 Hyper-V offers greater scalability, new components, and more options than ever before for large enterprise systems and small/medium businesses. Windows Server 2012 Hyper-V Installation and Configuration Guide is the place to start learning about this new cloud operating system. You'll get up to speed on the architecture, basic deployment and upgrading, creating virtual workloads, designing and implementing advanced network architectures, creating multitenant clouds, backup, disaster recovery, and more. The international team of expert authors offers deep technical detail, as well as hands-on exercises and plenty of real-world scenarios, so you thoroughly understand all features and how best to use them. Explains how to deploy, use, manage, and maintain the Windows Server 2012 Hyper-V virtualization solutions in large enterprises and small- to medium-businesses Provides deep technical detail and plenty of exercises showing you how to work with Hyper-V in real-world settings Shows you how to quickly configure Hyper-V from the GUI and use PowerShell to script and automate common tasks Covers deploying Hyper-V hosts, managing virtual machines, network fabrics, cloud computing, and using file servers Also explores virtual SAN storage, creating guest clusters, backup and disaster recovery, using Hyper-V for Virtual Desktop Infrastructure (VDI), and other topics Help make your Hyper-V virtualization solution a success with Windows Server 2012 Hyper-V Installation and Configuration Guide.

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Автор: Danny Briere

The fun and easy way to get up and running quickly with Microsoft Windows XP Media Center Edition, the new operating system version specially outfitted for TV, DVD, video, music, and digital photo applications Media Center PCs are the first PCs to feature an easy-to-use interface and all preconfigured hardware and preloaded software needed to create a complete integrated home entertainment system Explains how to integrate a home computer network with a home theater system, control connected TVs with the Remote Control Interface, record TV programs using a TiVo-like recorder, acquire and play back music files, organize digital videos and photos, play DVD movies, and much more Written by the authors of Home Theater For Dummies (0-7645-1801-1)and Wireless Home Networking For Dummies (0-7645-3910-8), who worked closely with Media Center Edition product management at Microsoft to complete the book.

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Автор: Mark Harlan

Take poker online the fun and easy way! Five years ago, 50 million people were playing poker recreationally or professionally. Now that number is more than 100 million, including a huge influx of young people. Online betting is up nearly four-fold over the past year, with total wagers running over $30 billion. Winning at Internet Poker For Dummies provides the lowdown on the hottest game around, highlighting the best sites and virtual games and showing how to make secure online bets. The book covers setting up an account, securing funds, navigating a basic online poker game, using Internet abbreviations and lingo, observing online poker etiquette, playing popular online poker games such as Texas Hold 'Em and Omaha, devising a winning strategy, and participating in tournaments.

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Автор: Jack Houghton

The world of betting is being transformed by internet betting exchanges, and there’s none bigger than Betfair, the world’s leading online betting exchange. Winning on Betfair For Dummies is the definitive insider’s guide, giving you a full picture of the way Betfair works, explaining the terms, lingo and jargon, and letting you in on insider knowledge and know-how. It’s the perfect reference for the first time Betfair player, and also reveals tips and tricks to satisfy even the most seasoned punter. Winning on Betfair FD includes information on: Backing and laying Placing more than one bet in a market Betting in-play Telephone, mobile phone and PDA betting Trading, arbing and bots Making a profession of it

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Автор: Danny Briere

The perennial bestseller shows you how share your files and Internet connection across a wireless network Fully updated for Windows 7 and Mac OS X Snow Leopard, this new edition of this bestseller returns with all the latest in wireless standards and security. This fun and friendly guide shows you how to integrate your iPhone, iPod touch, smartphone, or gaming system into your home network. Veteran authors escort you through the various financial and logisitical considerations that you need to take into account before building a wireless network at home. Covers the basics of planning, installing, and using wireless LANs Reviews essential information on the latest security issues Delivers valuable tips on how to stay current with fast-moving technology Discusses how to share resources such as printers, scanners, an Internet connection, files, and more with multiple computers on one network Wireless Home Networking For Dummies, 4th Edition skips the technical jargon and gets you connected with need-to-know information on building a wireless home network.

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Автор: Olivier Bouchet

Wireless optical communication refers to communication based on the unguided propagation of optical waves. The past 30 years have seen significant improvements in this technique – a wireless communication solution for the current millennium – that offers an alternative to radio systems; a technique that could gain attractiveness due to recent concerns regarding the potential effects of radiofrequency waves on human health. The aim of this book is to look at the free space optics that are already used for the exchange of current information; its many benefits, such as incorporating channel properties, propagation models, link budgets, data processing including coding, modulation, standards and concerns around health and safety (IEC 60825 or FCC – Class 1 for example), etc. will become indispensable over the next decade in addressing computer architectures for short-, medium- and long-range telecommunications as we move from gigabytes to terabytes per second. Wireless Optical Communications is an excellent tool for any engineer wanting to learn about wireless optical communications or involved in the implementation of real complete systems. Students will find a wide range of information and useful concepts such as those relating to propagation, optics and photometry, as well the necessary information on safety. Contents 1. Light. 2. History of Optical Telecommunications. 3. The Contemporary and the Everyday Life of Wireless Optical Communication. 4. Propagation Model. 5. Propagation in the Atmosphere. 6. Indoor Optic Link Budget. 7. Immunity, Safety, Energy and Legislation. 8. Optics and Optronics. 9. Data Processing. 10. Data Transmission. 11. Installation and System Engineering. 12. Conclusion.

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Автор: Naoki Shinohara

Recent advances in Wireless Power Transmission (WPT) technologies have enabled various engineering applications with potential product implementation. WPT can be utilized to charge batteries in various pieces of equipment without the need for a wired connection. Energy can be harvested from ambient RF and microwave radiation and 1 million kW microwaves can be transmitted from space to the ground. This book covers all the theory and technologies of WPT, such as microwave generators with semi-conductors and microwave tubes, antennas, phased arrays, beam efficiency, and rectifiers (rectenna). The authors also discuss coupling WPT. Applications, such as energy harvesting, sensor networks, point-to-point WPT, WPT to moving targets (airplane, vehicle, etc.) and Solar Power Satellite are also presented.

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Автор: Hergen Scheck

Wenn frisch gebackene Absolventen eines natur- oder ingenieurwissenschaftlichen Studienganges in ihr erstes Wirtschaftsunternehmen kommen, landen sie auf einem fremden Planeten: dem der Kaufleute, Betriebswirte, Juristen und Manager. Um dort bestehen zu konnen, ist zumindest ein Grundwissen daruber, wie Wirtschaft funktioniert und geregelt ist, unverzichtbar. Dieser Kompaktkurs fur das moderne Wirtschaftsleben spart nichts aus: Von der doppelten Buchfuhrung bis zur Erschlie?ung globaler Markte – hier wird alles in leicht verstandlichen Begriffen erklart. – Der Crash-Kurs fur Berufsanfanger: Nimmt die Scheu vor dem Umgang mit Geld, Markten und Produkten. Alle Aspekte des Wirtschaftslebens werden dargestellt, ohne unnotigen Ballast und ohne «Fachchinesisch». – Praxisnah: Zahlreiche Fallbeispiele und Ubungsaufgaben zu aktuellen Themen aus dem Wirtschaftleben – mit Losungen im Anhang! Von der Markteinfuhrung eines 3-Liter-Autos bis zur Existenzgrundung als «Ich-AG» werden reale Szenarien erklart und analysiert. – Lesefreundliches Layout: Eine Doppelseite zu jedem Thema, mit klar gekennzeichneten Zusammenfassungen und Beispielen. – Aktuell: Alle Kapitel berucksichtigen jetzt die Anderungen in der nationalen und internationalen Gesetzgebung bis 2006 (z. B. neue Rechtsformen bei Gesellschaften, neue Regelungen beim Kundigungsschutz, Ich-AGs, etc.) – alle Anderungen in den wirtschaftlichen und politischen Rahmenbedingungen der letzten 5 Jahre sind berucksichtigt.

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Автор: Wilfried Lindenzweig H

Klimawandel, Finanzkrise oder mogliche Nebenwirkungen von Medikamenten – es scheint in unserer modernen Zeit immer schwieriger zu werden, den Durchblick zu behalten, Zusammenhange zu verstehen oder Risiken einschatzen zu konnen. Wilfried H. Lindenzweig macht uns Mut: Vieles ist nicht so kompliziert, wie von uns befurchtet – schon gar nicht, wenn es uns jemand wie Lindenzweig erklart. Lesen und dann mitreden konnen, hei?t also die Devise. Ein Buch fur alle, die ihre Neugier bewahrt haben und bereit sind, alles zu hinterfragen Hervorzuheben sind Lindenzweigs spannende Exkurse zur Entwicklung der Wissenschaften durch die Jahrhunderte. Von Albert Einstein stammt diese Erkenntnis: >Probleme kann man niemals mit derselben Denkweise losen, durch die sie entstanden sind<. Wer also Gewalt mit Gewalt oder Schulden mit weiteren Schulden zu bezwingen versucht, ist demnach auf dem Holzweg. Naturlich soll auch diese These uberpruft werden. Dass Lindenzweig in seinen naturwissenschaftlichen Exkursen fast ohne Formeln auskommt, beweist, dass niemand Physik oder Chemie studiert haben muss, um ein Thema zu verstehen. Er spricht also uns alle als Leser an. Zwei Dinge sollten wir allerdings mitbringen: Neugier auf die Welt und ihre gro?en Fragen – und die Bereitschaft, vielleicht liebgewonnene Standpunkte infrage zu stellen.

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Автор: Carsten Konneker

Das Buch ist eine systematische Einfuhrung in die Praxis guter Wissenschaftskommunikation. Anhand zahlreicher Beispiele erklart es, wie Wissenschaftler, Offentlichkeitsarbeiter und Journalisten unterschiedliche Zielgruppen uber Forschung informieren konnen und dabei die wichtigsten medialen Formate nutzen: Meldungen, Artikel, Kommentare, Vortrage, Interviews, soziale Netzwerke, Weblogs usw. Aus dem Inhalt: – Allgemeine Regeln fur gutes Formulieren – Praxis guter Wissenschaftskommunikation: Uberschrift, Vorspann, Bildunterschrift, Metaphern usw. – Spezielle mediale Formen: Meldungen, Kommentare, Rezensionen, Vortrage, Interviews usw. – Wissenschaftskommunikation per Internet: Blogs, soziale Netzwerke, die personliche Webseite – Ausblick: 10 Thesen zur Zukunft der Wissenschaftskommunikation

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Автор: Florian Fisch

Ist das (vermeintliche) Qualit?tsmerkmal «wissenschaftlich erwiesen» noch glaubw?rdig? Florian Fisch gibt Antworten!

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Автор: Michael Luntley

In this provocatively compelling new book, Michael Luntley offers a revolutionary reading of the opening section of Wittgenstein’s Philosophical Investigations Critically engages with the most recent exegetical literature on Wittgenstein and other state-of-the-art philosophical work Encourages the re-incorporation of Wittgenstein studies into the mainstream philosophical conversation Has profound consequences for how we go on to read the rest of Wittgenstein’s major work Makes a significant contribution not only to the literature on Wittgenstein, but also to studies in philosophy of language

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Автор: Michael Luntley

In this provocatively compelling new book, Michael Luntley offers a revolutionary reading of the opening section of Wittgenstein’s Philosophical Investigations Critically engages with the most recent exegetical literature on Wittgenstein and other state-of-the-art philosophical work Encourages the re-incorporation of Wittgenstein studies into the mainstream philosophical conversation Has profound consequences for how we go on to read the rest of Wittgenstein’s major work Makes a significant contribution not only to the literature on Wittgenstein, but also to studies in philosophy of language

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Автор: Shakeshaft Charol

This groundbreaking book presents a new way of looking at leadership that is anchored in research on women leaders in education. The authors examine how successful women in education lead and offer suggestions and ideas for developing and honing these exemplary leadership practices. Women and Educational Leadership shows how the qualities that characterize women's approaches to leadership differ from traditional approaches?whether the traditional leader is a woman or a man. The authors reveal that women leaders are more collaborative by nature and demonstrate a commitment to social justice. They tend to bring an instructional focus to leadership, include spiritual dimensions in their work, and strive for balance between the personal and professional. This important book offers a new model of leadership that shifts away from the traditional heroic notion of leadership to the collective account of leadership that focuses on leadership for a specific purpose—like social justice. The authors include illustrative examples of leaders who have brought diverse groups to work toward common ground. They also show how leadership is a way to facilitate and support the work of organizational members. The ideas and suggestions presented throughout the book can help the next generation fulfill the promise of a new tradition of leadership. Women and Educational Leadership is part of the Jossey-Bass Leadership Library in Education series.

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Автор: Heather Bullock E

Women and Poverty analyzes the social and structural factors that contribute to, and legitimize, class inequity and women's poverty. In doing so, the book provides a unique documentation of women's experiences of poverty and classism at the individual and interpersonal levels. Provides readers with a critical analysis of the social and structural factors that contribute to women's poverty Uses a multidisciplinary approach to bring together new research and theory from social psychology, policy studies, and critical and feminist scholarship Documents women's experiences of poverty and classism at the interpersonal and institutional levels Discusses policy analysis for reducing poverty and social inequality

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Автор: Andrew Cohen

The Sunday Times BestsellerIn Wonders of the Solar System – the book of the acclaimed BBC TV series – Professor Brian Cox will take us on a journey of discovery where alien worlds from your imagination become places we can see, feel and visit.The Wonders of the Solar System – from the giant ice fountains of Enceladus to the liquid methane seas of Titan and from storms twice the size of the Earth to the tortured moon of Io with its giant super-volcanoes – is the Solar System as you have never seen it before.In this series, Professor Brian Cox will introduce us to the planets and moons beyond our world, finding the biggest, most bizarre, most powerful natural phenomena. Using some of the most spectacular and extreme locations on Earth, Brian will show us Wonders never thought possible.Employing his trademark clear, authoritative, yet down-to-earth approach, Brian will explore how these previously unseen phenomena have dramatically expanded our horizons with new discoveries about the planets, their moons and howthey came to be the way they are.

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Автор: Andrew Cohen

Recommended for viewing on a colour tablet.Professor Brian Cox is back with another insightful and mind-blowing exploration of space. This time he shows us our universe as we've never seen it before.13.7 billion years old. 93 billion light years wide. It contains over 100 billion galaxies, each containing hundreds of billions of stars. This infinite, vast and complex Universe has been the subject of human fascination and scientific exploration for thousands of years. The wonders of the Universe might seem alien to us and impossible to understand, but away from the telescopes, the labs and the white coats, Professor Brian Cox uses the evidence found in the natural world around us to explain its simple truths.The same laws of light, gravity, time, matter and energy that govern us here on Earth are the same as those applied in the Universe. Using his expert knowledge and his infectious enthusiasm, Professor Cox shows us that if we can understand the impact of these governing laws on Earth it will bring us a step closer to an understanding of our Universe.

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Автор: Callum A. S. Hill

This book is exclusively concerned with wood modification, although many of these processes are generic and can be applied to other lignocellulosic materials. There have been many rapid developments in wood modification over the past decade and, in particular, there has been considerable progress made in the commercialisation of technologies. Topics covered include: The use of timber in the 21st century Modifying the properties of wood Chemical modification of wood: Acetic Anhydride Modification and reaction with other chemicals Thermal modification of wood Surface modification Impregnation modification Commercialisation of wood modification Environmental consideration and future developments This is the first time that a book has covered all wood modification technologies in one text. Although the book covers the main research developments in wood modification, it also puts wood modification into context and additionally deals with aspects of commercialisation and environmental impact. This book is very timely, because wood modification is undergoing huge developments at the present time, driven in part by environmental concerns regarding the use of wood treated with certain preservatives. There has been considerable commercial interest shown in wood modification over the past decade, with products based upon thermal modification, and furfurylation now being actively being marketed. The next few years will see the commercialisation of acetylation and impregnation modification. This is a new industry, but one that has enormous potential. This book will prove useful to all those with an interest in wood modification including researchers, technologists and professionals working in wood science and timber engineering, wood preservation, and well as professionals in the paper and pulp industries, and those with an interest in the development of renewable materials.

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Автор: John Barnett

Wood is the most versatile raw material available to man. It is burned as fuel, shaped into utensils, used as a structural engineering material, converted into fibres for paper production, and put to newer uses as a source of industrial chemicals. Its quality results largely from the chemical and physical structure of the cell walls of its component fibres, which can be modified in nature as the tree responds to physical environmental stresses. Internal stresses can accumulate, which are released catastrophically when the tree is felled, often rendering the timber useless. The quality of timber as an engineering material also depends on the structure of the wood and the way in which it has developed in the living tree. Tree improvement for quality cannot be carried out without an understanding of the biological basis underlying wood formation and structure. This volume brings together the viewpoints of both biologists and physical scientists, covering the spectrum from the formation of wood to its structure and properties, and relating these properties to industrial use. This is a volume for researchers and professionals in plant physiology, molecular biology and biochemistry.

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Автор: Elaine Marmel

Simply the easiest way yet to get up to speed on Word 2010 Microsoft Word 2010 includes all sorts of new features and functionalities, a redesigned interface, new emphasis on collaboration, and many additional changes. Both users of previous editions and those new to the Office applications will appreciate the clear, visual instruction in this book. With step-by-step instructions and large, full-color screen shots demonstrating dozens of Word 2010 tasks, Word 2010 Simplified gets you up and running faster than you ever thought possible. Word is the most-used application in Microsoft Office, which holds more than 90 percent of the market for Windows-based productivity suites The new version of Word includes many changes and new features; both newcomers to Word and users of previous editions will appreciate this clear, visual introduction to the program A streamlined interior with large font and screenshots, makes this guide easy to follow for all users at any age Covers the basics, document fundamentals, formatting documents and adding graphics, collaborating and sharing documents, how and when to use Office Web Applications, and much more If you learn best when you see how things are done, or if you just want a quick and easy guide to familiarize you with the new features of Word 2010, Word 2010 Simplified fills the bill.

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Автор: Dan Gookin

This bestselling guide to Microsoft Word is the first and last word on Word 2013 It's a whole new Word, so jump right into this book and learn how to make the most of it. Bestselling For Dummies author Dan Gookin puts his usual fun and friendly candor back to work to show you how to navigate the new features of Word 2013. Completely in tune with the needs of the beginning user, Gookin explains how to use Word 2013 quickly and efficiently so that you can spend more time working on your projects and less time trying to figure it all out. Walks you through the capabilities of Word 2013 without weighing you down with unnecessary technical jargon Deciphers the user interface and shows you how to take advantage of the file formats Covers editing documents, working with text, using grammar and spelling tools, formatting, adding images and other design elements, and more Get the word on the latest Word with Word 2013 For Dummies!

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Автор: Группа авторов

Word Order and Scrambling introduces readers to recent research into the linguistic phenomenon called scrambling and is a valuable contribution to the fields of theoretical linguistics, psycholinguistics, and applied linguistics. Introduces readers to recent research into the linguistic phenomenon called scrambling, or free word order. Explores major issues including factors responsible for word order variations, how scrambled constructions are processed, and whether variations are available in early child language development and in second language acquisition. Discusses a number of typologically diverse languages including Hindi, Japanese, and Navajo. Provides enlightening information on different aspects of word order variation and the consequences for our understanding of the nature of human language.

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Автор: George Plumley

The easy, self-paced guide to the powerful WordPress platform WordPress 24-Hour Trainer, 3rd Edition provides a comprehensive, unique book-and-video package that focuses on the practical, everyday tasks you will face when creating and maintaining WordPress websites. This easy-to-use, friendly guide will show you how to create and edit pages, integrate your site with social media, keep your site secure, make content more search engine friendly to help drive website traffic, troubleshoot the most common WordPress issues, and much more. This updated edition of WordPress 24-Hour Trainer covers the latest features of WordPress 4.0 and 4.1 in an easy-to-use format: Fully-illustrated guides to key tasks you'll need to perform with WordPress. At the end of each lesson a list of related plugins you can install to make WordPress an even more powerful tool. Step-by-step guides at the end of lessons to help you practice what you just learned. Videos that show you first hand some of the concepts in each lesson. WordPress 24-Hour Trainer, 3rd Edition is your perfect real-world guide to fully leveraging this powerful platform.

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Автор: Aaron Brazell

Get the latest word on the biggest self-hosted blogging tool on the market Within a week of the announcement of WordPress 3.0, it had been downloaded over a million times. Now you can get on the bandwagon of this popular open-source blogging tool with WordPress Bible, 2nd Edition. Whether you're a casual blogger or programming pro, this comprehensive guide covers the latest version of WordPress, from the basics through advanced application development. If you want to thoroughly learn WordPress, this is the book you need to succeed. Explores the principles of blogging, marketing, and social media interaction Shows you how to install and maintain WordPress Thoroughly covers WordPress basics, then ramps up to advanced topics Guides you through best security practices as both a user and a developer Helps you enhance your blog?s findability in major search engines and create customizable and dynamic themes Author maintains a high-profile blog in the WordPress community, Technosailor.com Tech edited by Mark Jaquith, one of the lead developers of WordPress The WordPress Bible is the only resource you need to learn WordPress from beginning to end.

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Автор: Melissa Gregg

This book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew «knowledge» economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into caf?s, trains, living rooms, dining rooms, and bedrooms. This professional «presence bleed» leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.

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Автор: Melissa Gregg

This book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew «knowledge» economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into caf?s, trains, living rooms, dining rooms, and bedrooms. This professional «presence bleed» leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.

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Автор: Linda McDowell

Through a series of case studies of low-status interactive and embodied servicing work, Working Bodies examines the theoretical and empirical nature of the shift to embodied work in service-dominated economies. Defines ‘body work’ to include the work by service sector employees on their own bodies and on the bodies of others Sets UK case studies in the context of global patterns of economic change Explores the consequences of growing polarization in the service sector Draws on geography, sociology, anthropology, labour market studies, and feminist scholarship

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Автор: R. Crookston Kent

Working with Problem Faculty When asked to name their number one concern and problem, department leaders overwhelmingly said that it was dealing with difficult people. Now R. Kent Crookston draws on the wisdom of seasoned department chairs, the academic literature, and his own experience as a department head and dean to shed new light on this perennial problem. Working with Problem Faculty outlines a practical six-step process that aims at improving an entire department and charts a clear course for dealing with problem faculty by Clarifying values and expectations Following policy Building trust with colleagues Evaluating yourself and your perceptions Listening Taking appropriate action By following these six steps, department chairs are able to challenge problem faculty with consideration, confidence, and effectiveness. «Anyone seeking practical help in dealing with difficult people will appreciate this book. Using relevant examples, Crookston describes a six-step process for managing people who might appear to be unmanageable.» —Mary Lou Higgerson, vice president for academic affairs emeritus, Baldwin Wallace University «Crookston has done his homework. After careful research and decades of personal experience Dr. Crookston shares a practical, insightful, and crucial handbook for addressing the most formidable challenge all leaders face. And best of all, he doesn't just advise on how to act when things go wrong, he gives proactive guidance to ensure that things go right.» —Joseph Grenny, New York Times bestselling coauthor of Change Anything and Crucial Conversations: Tools for Talking When Stakes are High

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Автор: Doreen Massey

Cities around the world are striving to be 'global'. This book tells the story of one of them, and in so doing raises questions of identity, place and political responsibility that are essential for all cities. World City focuses its account on London, one of the greatest of these global cities. London is a city of delight and of creativity. It also presides over a country increasingly divided between North and South and over a neo-liberal form of globalisation – the deregulation, financialisation and commercialisation of all aspects of life – that is resulting in an evermore unequal world. World City explores how we can understand this complex narrative and asks a question that should be asked of any city: what does this place stand for? Following the implosion within the financial sector, such issues are even more vital. In a new Preface, Doreen Massey addresses these changed times. She argues that, whatever happens, the evidence of this book is that we must not go back to 'business as usual', and she asks whether the financial crisis might open up a space for a deeper rethinking of both our economy and our society.

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Автор: Francis Waller J

Understanding intellectual property, safeguarding your ideas Intellectual property is constantly at risk, and the protection of chemical science and technology through the patenting process allows individuals and companies to protect their hard work. But in order to truly be able to protect your ideas, you need to understand the basics of patenting for yourself. A practical handbook designed to empower inventors like you to write your own patent application drafts in conjunction with an attorney, Writing Chemistry Patents and Intellectual Property: A Practical Guide presents a brand new methodology for success. Based on a short course author Francis J. Waller gives for the American Chemical Society, the book teaches you how to structure a literature search, to educate the patent examiner on your work, to prepare an application that can be easily duplicated, and to understand what goes on behind the scenes during the patent examiner's rejection process. Providing essential insights, invaluable strategies, and applicable, real-world examples designed to maximize the chances that a patent will be accepted by the United States Patent and Trademark Office, Writing Chemistry Patents and Intellectual Property is the book you need if you want to keep your work protected.

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Автор: Peter Economy

Everything aspiring authors need to write, publish, and sell a children's book Everyone loves a children's book—and many dream about writing one. But is it actually possible for an unpublished writer—armed with a good story idea and a love of kids—to write, sell, publish, and promote a book? Yes, it is! Clearly and concisely written with straightforward advice and a plethora of specific up-to-date recommendations, Writing Children's Books For Dummies provides step-by-step information on everything aspiring children's book authors need to know—from researching the current marketplace to developing story ideas, strengthening writing skills, dealing with editors, and submitting proposals and manuscripts to agents and publishers. Updated and improved writing exercises All new content on social media and establishing an online presence as an author Fresh, updated content on publishing via hard copy and all the e- platforms From setting down that first word on paper to doing a successful publicity tour, Writing Children's Books For Dummies gives you the confidence and the insiders' know-how to write and sell the story you've always wanted to write.

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Автор: Carrie Winstanley

Do ever wish that you could write the perfect university essay? Are you left baffled about where to start? This easy-to-use guide walks you through the nuts and bolts of academic writing, helping you develop your essay-writing skills and achieve higher marks. From identifying the essay type and planning a structure, to honing your research skills, managing your time, finding an essay voice, and referencing correctly, Writing Essays For Dummies shows you how to stay on top of each stage of the essay-writing process, to help you produce a well-crafted and confident final document. Writing Essays For Dummies covers: Part I: Navigating a World of Information Chapter 1: Mapping Your Way: Starting to Write Essays Chapter 2: Identifying the essay type Part II: Researching, Recording and Reformulating Chapter 3: Eyes Down: Academic reading Chapter 4: Researching Online Chapter 5: Note-taking and Organising your Material Chapter 6: Avoiding Plagiarism Part III: Putting Pen to Paper Chapter 7: Writing as a process Chapter 8: Getting Going and Keeping Going Part IV: Mastering Language and Style Chapter 9: Writing with Confidence Chapter 10: Penning the Perfect Paragraph Chapter 11: Finding Your Voice Part V: Tightening Your Structure and Organisation Chapter 12: Preparing the Aperitif: The Introduction Chapter 13: Serving the Main Course: The Essay’s Body Chapter 14: Dishing up Dessert: The Conclusion Chapter 15: Acknowledging Sources of Information Part VI: Finishing with a Flourish: The Final Touches Chapter 16: It’s all in the detail Chapter 17: Perfecting Your Presentation Chapter 18: The afterglow Part VII: Part of Tens

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