зарубежная образовательная литература (страница 113)

Автор: Robert Mankoff

A charming, irreverent treasury from the cartoonists at The New Yorker Money doesn't just make the world go round—it spins it upside down, inside out, and out of orbit. Now, thanks to the world's most brilliant cartoonists, it also makes us giggle, chuckle, chortle, and laugh out loud. In The New Yorker Book of Money Cartoons, Second Edition, the cartoonist and cartoon editor of The New Yorker Robert Mankoff brings together over a hundred classic images that show the influence, power, and occasional insanity of money. Features over 100 cartoons—new and old—from the pens of cartooning legends including Charles Addams, George Booth, Victoria Roberts, Roz Chast, Leo Cullum, Jack Ziegler, Gahan Wilson, and many others Includes a hilarious introduction by David Sipress Newly revised to include cartoons that touch on today's most pressing money matters Capturing the myriad ways money informs, confuses, and sometimes takes control of our lives, The New Yorker Book of Money Cartoons is sure to tickle your money bone.

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Автор: Ronald Landskroner A

A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism

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Автор: Robert Penna M

An invaluable guide to the outcome-based tools needed to help nonprofit organizations increase their effectiveness The Nonprofit Outcomes Toolbox identifies stages in the use of outcomes and shows you how to use specific facets of existing outcome models to improve performance and achieve meaningful results. Going beyond the familiar limits of the sector, this volume also illustrates how tools and approaches long in use in the corporate sector can be of great analytical and practical use to nonprofit, philanthropic, and governmental organizations . An outstanding resource for organizational and program leaders interested in improving performance, there is nothing else like this work currently available. Shows how to identify and set meaningful, sustainable outcomes Illustrates how to track and manage with outcomes Offers guidance in assessing capacity, and using outcome-based communications Features a companion Web site with the tools found in this book Providing the tools and explanations needed to achieve program success, this book is a complete resource for the nonprofit, governmental, or philanthropic professional striving for greater effectiveness in programs or organizations.

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Автор: GMAC (Graduate Management Admission Council)

The NEW edition of the best-selling guide to the GMAT Test. "The""Official Guide to the GMAT, " 13th Edition will be the first guide on the market that contains official sample questions from the new Integrated Reasoning section that will be part of the GMAT exam in June 2012. Because this component is more interactive than other core components in the GMAT exam (Verbal, Quantitative, and Analytical Writing), the Integrated Reasoning practice questions will be housed on a companion website that readers will be able to access after purchasing the book*. In addition, 20% of the current questions will be replaced – all with official questions used on actual GMAT exams – more than 800 questions are included!. No other GMAT study guide can provide this. The book will publish three months before the new test is integrated and will be the only guide on the market to include study information and practice questions written by the writers of the test. *"To use the Integrated Reasoning companion website, you must have one of the following browsers: Safari, Google Chrome, Firefox, or Internet Explorer version 7 or higher."

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Автор: Alister Hardy

The New Naturalist editors believe this to be the greatest general work on the subject ever written.Professor Alistair Hardy is truly obsessed by animals of the sea – devotedly enthusiastic about the nature of their adaptations and life histories, brilliantly critical in the examination of their mysteries, acutely lucid (and at the same time highly artistic) in his descriptions of them in his arresting plates.To describe the relatively unknown and mysterious world of plankton is a task that the greatest of marine zoologists might boggle at. Yet the plankton is to the sea what vegetation is to the land. The study of plankton is a complex discipline which few amateur naturalists have had the privilege to enjoy. Never before has such a synthesis of knowledge been attempted in a community of animals so mysterious, yet so important. Professor Hardy has grasped this problem in a new and exciting way; and at least the common reader can discern the pattern of life that dominates two-thirds of the world’s surface.

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Автор: W. Pfeffer Tad

Published by the American Geophysical Union as part of the Special Publications Series. This book, beautifully illustrated with dozens of extraordinary photographs, not only tells the history of the expeditions to explore the Columbia Glacier, but also shows how warming over the last century in combination with internal physics of the glacier act to produce dramatic and unpredictable responses to climate change. In a giant transformation, not only are we losing an enormous storehouse of fresh water, but we also bear witness to the opening up of a new landscape as more and more of the land surface formerly covered by ice and snow becomes exposed to sunlight and so welcomes new communities of flora and fauna. More than just a science story, this is a fascinating picture of how science and scientists work, of how science is carried out and advances. One of the world's leading experts on the Columbia Glacier, W. Tad Pfeffer, scientist, writer, and photographer, is uniquely qualified to have written this absorbing and dynamic testament to this wonder of nature.

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Автор: George Jabbour

Strategies, tools, and solutions for minimizing risk and volatility in option trading An intermediate level trading book, The Option Trader Handbook, Second Edition provides serious traders with strategies for managing and adjusting their market positions. This Second Edition features new material on implied volatility; Delta and Theta, and how these measures can be used to make better trading decisions. The book presents the art of making trade adjustments in a logical sequence, starting with long and short stock positions; moving on to basic put and call positions; and finally discussing option spreads and combinations. Covers different types of underlying positions and discusses all the possible adjustments that can be made to that position Offers important insights into more complex option spreads and combinations A timely book for today's volatile markets Intended for both stock and option traders, this book will help you improve your overall trading skills and performance.

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Автор: George Fontanills A

A comprehensive study companion to The Options Course, Second Edition In The Options Course Workbook, Second Edition, George Fontanills offers a wealth of practical exercises that will help further the readers' understanding of options, as well as test and apply what they've learned before they take their first step into the real markets-where time and money are luxuries they cannot afford to lose. This hands-on companion to The Options Course, Second Edition includes a complete answer key and covers a wide range of options issues. George A. Fontanills (Miami, FL) is the President Emeritus of Optionetics, the world leader in Options Education, with offices around the world specializing in teaching high-profit, low-risk, low-stress option trading strategies (www.optionetics.com.) George also runs a hedge fund and money management company. He has written many books, including Trade Options Online (0-471-35938-6), The Volatility Course (0-471-39816-0), The Volatility Course Workbook (0-471-39817-9), and The Stock Market Course (0-471-39315-0)

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Автор: Группа авторов

The classic reference on the synthesis of medicinal agents – now completely updated The seventh volume in the definitive series that provides a quick yet thorough overview of the synthetic routes used to access specific classesof therapeutic agents, this volume covers approximately 220 new non-proprietary drug entities introduced since the publication of Volume 6. Many of these compounds represent novel structural types firstidentified by sophisticated new cell-based assays. Specifically, a significant number of new antineoplastic and antiviral agents are covered. As in the previous volumes, materials are organized by chemical class and syntheses originate with available starting materials. Organized to make the information accessible, this resource covers disease state, rationale for method of drug therapy, and the biological activities of each compound and preparation. The Organic Chemistry of Drug Synthesis, Volume 7 is a hands-on reference for medicinal and organic chemists, and a great resource for graduate and advanced undergraduate students in organic and medicinal chemistry.

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Автор: Группа авторов

Fully updated and expanded to reflect recent advances, this Fourth Edition of the classic text provides students and professional chemists with an excellent introduction to the principles and general properties of organometallic compounds, as well as including practical information on reaction mechanisms and detailed descriptions of contemporary applications.

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Автор: Noel Malcolm

A major rediscovery and reevaluation of a lost strand of English literature from one of today’s most brilliant scholars.Nonsense verse in England is generally thought to have its origins in Edward Lear and Lewis Carroll. Noel Malcolm’s remarkable book lays before us the extent of its flourishing a full two hundred and fifty years earlier, with the work of such now nearly forgotten nonsense poets as Sir John Hoskyns and John Taylor. It presents an anthology of their work, much of it published here for the first time since the 17th century, and in a long introduction discusses the origins and development of the genre in England, and the history of medieval and Renaissance nonsense poetry in Europe. It is a brilliant addition to the study of English literature in the 17th century.

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Автор: Wybenga George L

The essential packaging design resource, now with more patterns than ever! For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges. This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. Features of this Fourth Edition include: More than 55 new patterns added to this edition—over 600 patterns in all A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, rigid boxes, corrugated containers, and point-of-purchase displays Proven, scalable patterns that save hours of research and trial-and-error design Packaging patterns that are based on the use of 100% recyclable materials Includes access to a password protected website that contains all 600+ patterns in digital form for immediate use Comprehensive and up to date, The Packaging Designer's Book of Patterns, Fourth Edition enables packaging, display, and graphic designers and students to achieve project-specific design objectives with precision and confidence.

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Автор: Kenneth Kahn B

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

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Автор: Susan Robison

Drawing on research from the fields of neuroscience, faculty development, work productivity, positive psychology, and resilience, The Peak Performing Professor is filled with techniques, strategies, and practical tools for managing the complexities of academic life while maximizing professional potential. This much-needed resource reveals the four skill sets (PACE) that enhance peak performance and shows faculty step-by-step how to: Power their work and lives with purpose and meaning. Align all of their activities with that purpose. Connect with mutually helpful colleagues and intimates. Energize themselves to thrive in this interesting and engaging career. To help develop these essential skills, the book contains exercises that can help faculty hone their abilities to anchor their work, roles, and use of time in their most deeply held values; to integrate their personal and professional lives into a seamless whole; to experience more work-life balance; and, ultimately, to create a legacy of a life well-lived. Administrators will also find the book a useful tool for guiding their faculty to produce, stay engaged, and experience job satisfaction. «The first time I saw Susan present her Pyramid of Power model, I knew I needed to learn more. This book provides both the ideas and the practical advice that can help faculty and faculty developers make our lives more effective and more livable.» —L. Dee Fink, author of Creating Significant Learning Experiences «An amazing book—essential reading for every faculty member. The integration of sound scholarship and practical advice is extraordinary. This book will power faculty workshops and faculty lives!» —Barbara Walvoord, professor emerita, University of Notre Dame; author of Effective Grading

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Автор: Hugh French M

The Periglacial Environment, Third Edition, provides an authoritative overview of the world???s cold, non-glacial environments. Emphasis is placed upon the North American and Eurasian polar lowlands, but examples are also drawn from Antarctica, the Qinghai-Xizang (Tibet) Plateau, and the northern mid-latitudes. First published in 1976 and subsequently revised in 1996, the text has been the international standard for? over 30 years. The Third Edition continues to be a personal interpretation of the frost-induced conditions, geomorphic processes, and landforms that typify periglacial environments. The text is divided into four parts. Part One discusses the periglacial concept and its interactions with geomorphology, geocryology and Quaternary science. It also outlines the range and variability of periglacial climates and the degree to which? landscapes are in geomorphic equilibrium with prevailing periglacial conditions. Part Two describes present-day terrain that is either underlain by permafrost or experiencing intense frost action. The roles played by cryogenic weathering, ground ice, mass wasting, running water, wind action, snow and ice, and coastal processes are systematically analysed. Part Three summarizes evidence for the existence of periglacial conditions during the cold periods of the Pleistocene, with special reference to the mid-latitudes of Europe and North America. Part Four illustrates the geotechnical problems associated with human activity and resource development in periglacial environments, and discusses the potential impact of global climate change in the northern high latitudes. This excellent textbook is an invaluable resource for second and third year undergraduate students of Physical Geography, Geology, Environmental Science and Earth Science. The Periglacial Environment, Third Edition is also an? informative reading for professionals, researchers and lecturers working and teaching in the field.

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Автор: Christophe Morin

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

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Автор: Carroll Stephen

The communication aspect of leadership – to actively engage your followers and achieve understanding and motivation whilst making the message memorable – has never been more important. Using vivid lessons and examples from spheres outside business organization, The Persuasive Leader explores the leader's role as a communicator and teaches the fundamental principles of successful leadership. This book provides insights and principles about persuasive leadership from a broad range of human experiences. It draws on examples of persuasive leaders and persuasive leadership principles from the performing arts, the fine arts, literature, philosophical writings, and biography. The authors use their unconventional material to explore themes such as moral leadership, toxic leadership, learning from failures, 'distributed' leadership, leading for results and the leader as a mentor and counsellor. Leaders described in The Persuasive Leader: Abraham Lincoln, Jack Welch, Cleopatra, Teddy Roosevelt, Alexander the Great, Rachel Carson, Joshua Chamberlain, Governor John Winthrop, Barack Obamma, Steve Jobs, Henry V, Julius Caesar, John Quincy Adams, Dwight Eisenhower, Susan B. Anthony, Elizabeth Cady Stanton, Huey Long, Napoleon, Ghandi, Sam Walton, Archbishop Sean O'Malley, Benjamin Franklin, Franklin Roosevelt, Jim Sinegal, Dolly Madison, James Jones, Clarence Darrow, William Harvey, Ronald Reagan, Fletcher Christian, Thomas Jefferson, Nelson Mandela, Charles McCormick, George Washington, Oprah Winfrey, Joan of Arc, John Kennedy, Herbert Hoover, Christopher Columbus, Anita Roddick, John DeLorean, Ronald Reagan, Margaret Thatcher, and others less well known persuasive leaders such as Anne Sullivan, TS Lin, Maria Galantry, Dorothy Collins, Scott Nash, Jane Hughes, William Barnes.

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Автор: Jeremy Howick H

Evidence-based medicine (EBM) has become a required element of clinical practice, but it is critical for the healthcare community to understand the ongoing controversy surrounding EBM. Seeking to address questions raised by critics, The Philosophy of Evidence-based Medicine challenges the over dependency of EBM on randomized controlled trials. This book also explores EBM methodology and its relationship with other approaches used in medicine.

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Автор: Alexander Ruban V

The proteins that gather light for plant photosynthesis are embedded within cell membranes in a site called the thylakoid membrane (or the «photosynthetic membrane»). These proteins form the light harvesting antenna that feeds with energy a number of vital photosynthetic processes such as water oxidation and oxygen evolution, the pumping of protons across the thylakoid membranes coupled with the electron transport chain of the photosystems and cytochrome b6f complex, and ATP synthesis by ATP synthase utilizing the generated proton gradient. The Photosynthetic Membrane: Molecular Mechanisms and Biophysics of Light Harvesting is an introduction to the fundamental design and function of the light harvesting photosynthetic membrane, one of the most common and most important structures of life. It describes the underlying structure of the membrane, the variety and roles of the membrane proteins, the atomic structures of light harvesting complexes and their macromolecular assemblies, the molecular mechanisms and dynamics of light harvesting and primary energy transformations, and the broad range of adaptations to different light environments. The book shows, using the example of the photosynthetic membrane, how complex biological structures utilize principles of chemistry and physics in order to carry out biological functions. The Photosynthetic Membrane: Molecular Mechanisms of Light Harvesting will appeal to a wide audience of undergraduate and postgraduate students as well as researchers working in the fields of biochemistry, molecular biology, biophysics, plant science and bioengineering.

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Автор: Alexander Ruban V

The proteins that gather light for plant photosynthesis are embedded within cell membranes in a site called the thylakoid membrane (or the «photosynthetic membrane»). These proteins form the light harvesting antenna that feeds with energy a number of vital photosynthetic processes such as water oxidation and oxygen evolution, the pumping of protons across the thylakoid membranes coupled with the electron transport chain of the photosystems and cytochrome b6f complex, and ATP synthesis by ATP synthase utilizing the generated proton gradient. The Photosynthetic Membrane: Molecular Mechanisms and Biophysics of Light Harvesting is an introduction to the fundamental design and function of the light harvesting photosynthetic membrane, one of the most common and most important structures of life. It describes the underlying structure of the membrane, the variety and roles of the membrane proteins, the atomic structures of light harvesting complexes and their macromolecular assemblies, the molecular mechanisms and dynamics of light harvesting and primary energy transformations, and the broad range of adaptations to different light environments. The book shows, using the example of the photosynthetic membrane, how complex biological structures utilize principles of chemistry and physics in order to carry out biological functions. The Photosynthetic Membrane: Molecular Mechanisms of Light Harvesting will appeal to a wide audience of undergraduate and postgraduate students as well as researchers working in the fields of biochemistry, molecular biology, biophysics, plant science and bioengineering.

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Автор: Robert Metzger M

The working tools of the physical sciences, expertly organized into one volume Covering the basic concepts and working tools in the physical sciences, this reference is a unique, indispensable guide for students and researchers in chemistry, physics, and related disciplines. Everyone from novices to experienced researchers can turn to this book to find the essential equations, theories, and working tools needed to conduct and interpret contemporary research. Expertly organized, the book. Summarizes the core theories common to chemistry and physics Introduces topics and techniques that lay the foundations of instrumentation Discusses basic as well as advanced instrumentation and experimental methods Guides readers from crystals to nanoparticles to single molecules Readers gain access to not only the core concepts of the physical sciences, but also the underlying mathematics. Among the topics addressed are mechanics, special relativity, electricity and magnetism, quantum chemistry, thermodynamics, electrochemistry, symmetry, solid state physics, and electronics. The book also addresses energy and electrical sources, detectors, and algorithms. Moreover, it presents state-of-the-technology instrumentation and techniques needed to conduct successful experiments. Each chapter includes problems and exercises ranging from easy to difficult to help readers master core concepts and put them into practice. References lead to more specialized texts so that readers can explore individual topics in greater depth. The Physical Chemist's Toolbox is recommended not only as a general reference, but also as a textbook for two-semester graduate courses in physical and analytical chemistry.

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Автор: Edik Rafailov U

Written by a team of European experts in the field, this book addresses the physics, the principles, the engineering methods, and the latest developments of efficient and compact ultrafast lasers based on novel quantum-dot structures and devices, as well as their applications in biophotonics. Recommended reading for physicists, engineers, students and lecturers in the fields of photonics, optics, laser physics, optoelectronics, and biophotonics.

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Автор: Ian Brown G

The first edition of this title has become a well-known reference book on ion sources. The field is evolving constantly and rapidly, calling for a new, up-to-date version of the book. In the second edition of this significant title, editor Ian Brown, himself an authority in the field, compiles yet again articles written by renowned experts covering various aspects of ion source physics and technology. The book contains full chapters on the plasma physics of ion sources, ion beam formation, beam transport, computer modeling, and treats many different specific kinds of ion sources in sufficient detail to serve as a valuable reference text.

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Автор: Richard Zallen

An in-depth study of non-crystalline solids in which the arrangement of the atoms do not have long-range order. Describes the way amorphous solids are formed, the phenomenology of the liquid-to-glass and glass- to-liquid transition, and the technological applications. Emphasizes modern approaches such as scaling, localization, and percolation. Includes extensive treatment of structural aspects of amorphous solids, ranging from metallic glasses, to chalcogenides, to organic polymers. Incorporates illustrations for the clarification of physics concepts.

Исполнители: Иван Букчин

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Автор: Benoit Deveaud

Electron and photon confinement in semiconductor nanostructures is one of the most active areas in solid state research. Written by leading experts in solid state physics, this book provides both a comprehensive review as well as a excellent introduction to fundamental and applied aspects of light-matter coupling in microcavities. Topics covered include parametric amplification and polariton liquids, quantum fluid and non-linear dynamical effects and parametric instabilities, polariton squeezing, Bose-Einstein condensation of microcavity polaritons, spin dynamics of exciton-polaritons, polariton correlation produced by parametric scattering, progress in III-nitride distributed Bragg reflectors using AlInN/GaN materials, high efficiency planar MCLEDs, exciton-polaritons and nanoscale cavities in photonic crystals, and MBE growth of high finesse microcavities.

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Автор: CIBA Foundation Symposium

The Novartis Foundation Series is a popular collection of the proceedings from Novartis Foundation Symposia, in which groups of leading scientists from a range of topics across biology, chemistry and medicine assembled to present papers and discuss results. The Novartis Foundation, originally known as the Ciba Foundation, is well known to scientists and clinicians around the world.

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Автор: William Harmon

The Poetry Toolkit: For Readers and Writers provides students with the essential intellectual and practical tools necessary to read, understand, and write poetry. Explains the most important elements of poetry in clear language and an easily accessible manner Offers readers both the expertise of an established scholar and the insights of a practicing poet Draws on examples from more than 1,500 years of English literature

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Автор: CIBA Foundation Symposium

The Novartis Foundation Series is a popular collection of the proceedings from Novartis Foundation Symposia, in which groups of leading scientists from a range of topics across biology, chemistry and medicine assembled to present papers and discuss results. The Novartis Foundation, originally known as the Ciba Foundation, is well known to scientists and clinicians around the world.

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Автор: Mark Kritzman P

Financial professionals are faced with increasingly technical topics that are theoretically complicated but practically necessary in determining the trade-off between risk and return. The Portable Financial Analyst, Second Edition is a unique collection of essays that address the heart of every analyst's and investor's dilemma: how to make decisions in the face of unknown forces and how to assert some control over the outcome

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Автор: Graham Linda J

The Power In/Of Language features a collection of essays that analyse the ways in which language is utilized in contemporary education revealing its deeply entrenched power relationships. Features essays grounded in theoretical rigor that offer critical insights into contemporary educational practice Provides educators with fresh new perspectives on language in education Based on the latest research data

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Автор: Ronnie Lipton

The definitive, behind-the-scenes guide to mastering information design Finally, in one usable format, here's your single-volume resource for designing clear projects that really work for your audience. The Practical Guide to Information Design provides all the tools, resources, and best practices that designers need to create highly successful print and digital information design projects. A brilliant combination of practice and theory, this highly visual book covers the principles of design, perception, and usability, complete with step-by-step examples that feature the work of today's leading professionals. Comprehensively illustrated with hundreds of valuable graphs, maps, tables, line drawings, and photos, The Practical Guide to Information Design features: * Complete descriptions and comparisons of various formats * A range of helpful exercises to reinforce covered material * Handy summary boxes, bulleted lists, captions, and examples * A wealth of useful resources for professionals and students

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Автор: Matthew Kelty J

The most up-to-date, comprehensive resource on silviculture that covers the range of topics and issues facing today’s foresters and resource professionals The tenth edition of the classic work, The Practice of Silviculture: Applied Forest Ecology, includes the most current information and the results of research on the many issues that are relevant to forests and forestry. The text covers such timely topics as biofuels and intensive timber production, ecosystem and landscape scale management of public lands, ecosystem services, surface drinking water supplies, urban and community greenspace, forest carbon, fire and climate, and much more. In recent years, silvicultural systems have become more sophisticated and complex in application, particularly with a focus on multi-aged silviculture. There have been paradigm shifts toward managing for more complex structures and age-classes for integrated and complementary values including wildlife, water and open space recreation. Extensively revised and updated, this new edition covers a wide range of topics and challenges relevant to the forester or resource professional today. This full-color text offers the most expansive book on silviculture and: Includes a revised and expanded text with clear language and explanations Covers the many cutting-edge resource issues that are relevant to forests and forestry Contains boxes within each chapter to provide greater detail on particular silvicultural treatments and examples of their use Features a completely updated bibliography plus new photographs, tables and figures The Practice of Silviculture: Applied Forest Ecology, Tenth Edition is an invaluable resource for students and professionals in forestry and natural resource management.

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Автор: Richard Bernstein J

In this major new work, Richard J. Bernstein argues that many of the most important themes in philosophy during the past one hundred and fifty years are variations and developments of ideas that were prominent in the classical American pragmatists: Charles S. Peirce, William James, John Dewey and George H Mead. Pragmatism begins with a thoroughgoing critique of the Cartesianism that dominated so much of modern philosophy. The pragmatic thinkers reject a sharp dichotomy between subject and object, mind-body dualism, the quest for certainty and the spectator theory of knowledge. They seek to bring about a sea change in philosophy that highlights the social character of human experience and normative social practices, the self-correcting nature of all inquiry, and the continuity of theory and practice. And they-especially James, Dewey, and Mead-emphasize the democratic ethical-political consequences of a pragmatic orientation. Many of the themes developed by the pragmatic thinkers were also central to the work of major twentieth century philosophers like Wittgenstein and Heidegger, but the so-called analytic-continental split obscures this underlying continuity. Bernstein develops an alternative reading of contemporary philosophy that brings out the persistence and continuity of pragmatic themes. He critically examines the work of leading contemporary philosophers who have been deeply influenced by pragmatism, including Hilary Putnam, J?rgen Habermas, Richard Rorty, and Robert Brandom, and he explains why the discussion of pragmatism is so alive, varied and widespread. This lucid, wide-ranging book by one of America's leading philosophers will be compulsory reading for anyone who wants to understand the state of philosophy today.

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Автор: Craig Zawada C

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, «razor/razor blades» pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

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Автор: Paul A. Samuelson

One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity?which have forewords by financial luminaries and new introductions by the author?you can enjoy some of the best of Bernstein in his earlier Wall Street days. First published in 1962, The Price of Prosperity speaks to today's uncertainties as clearly as to those of the past. With chapters like «The Burden of Government» and «The Economics of Democracy,» Bernstein probes the future of an economy during rapidly changing times and the appropriate role of government in determining the ultimate outcome. The questions have not changed over time, but Bernstein's answers help us understand these issues from today's perspective. How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever-changing economic landscape, his timeless insights throughout these pages make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own.

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Автор: Fred Sollish

Every supply manager's essential desktop tool with in-depth, authoritative coverage of each topic Leaving no stone unturned in covering all aspects of the procurement and sourcing functions, The Procurement and Supply Manager's Desk Reference, Second Edition is filled with everything every organization needs to know about the key roles and responsibilities of a procurement professional. Presented logically to match the flow of the procurement and sourcing functions, the book is filled with practical aids such as step-by-step guides to each segment of the process, as well as checklists and customizable forms. The new edition of this essential book provides an easy-to-use road map for the procurement and supply manager in the new millennium. Coverage on how to select suppliers and measure performance Reveals the easiest way to drive continuous improvement in the supply base Features tips on providing value to the organization Helps you identify those strategies that will work best for your business for years to come Written for the worldwide profession of procurement and supply management, The Procurement and Supply Manager's Desk Reference, Second Edition offers detailed coverage and tips with an eye toward incorporating proactive strategies and best practices.

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Автор: Ralph Brockett G

The Profession and Practice of Adult Education is a timely book and an excellent introduction to the field. Drawing from an extensive volume of literature, it provides comprehensive coverage and a clear guide. Graduate students will benefit from it and practitioners will be kept abreast of changes that are occurring. —Peter Jarvis, professor of continuing education and senior research professor, University of Surrey, United Kingdom

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Автор: Li Ping

The Psycholinguistics of Bilingualism presents a comprehensive introduction to the foundations of bilingualism, covering language processing, language acquisition, cognition and the bilingual brain. This thorough introduction to the psycholinguistics of bilingualism is accessible to non-specialists with little previous exposure to the field Introduces students to the methodological approaches currently employed in the field, including observation, experimentation, verbal and computational modelling, and brain imaging Examines spoken and written language processing, simultaneous and successive language acquisition, bilingual memory and cognitive effects, and neurolinguistic and neuro-computational models of the bilingual brain Written in an accessible style by two of the field’s leading researchers, together with contributions from internationally-renowned scholars Featuring chapter-by-chapter research questions, this is an essential resource for those seeking insights into the bilingual mind and our current knowledge of the cognitive basis of bilingualism

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Автор: Jim Ware

Discover the Ideal Investment Strategy for Yourself and Your Clients «To enhance investment results and boost creativity, Jim Ware replaces the maxim know your investments with know yourself. And he gives us specific testing tools to do the job.» —Dean LeBaron, Founder, Batterymarch Financial Management, Chairman, Virtualquest.company, and investment author and commentator «Many investment firms fail, even though they are run by intelligent, qualified professionals, because they lack creativity. This book can rescue you. Jim Ware explains how to organize your business to encourage creative thinking. In five years, your customers will be working with an advisor who read this book, so make sure you are the one who did.» Ralph Wanger, President, Acorn Investment Trust, CFA and author of A Zebra in Lion Country: Ralph Wanger's Guide to Investment Survival «Jim Ware has a great knack for understanding people and successful investing. This unusual combination of skills creates a rare find: useful insights to improve investment performance through helping people work together better. Jim’s wit and humor make this a fun read as well!» —Dee Even, Senior Investment Officer, Allstate Insurance Company, Property & Casualty «The Psychology of Money represents a major step toward development of a portfolio theory that recognizes human dynamics and differences among people. Jim's content is solid, and his presentation is engaging. This book ought to be on every practitioner’s bookshelf.» —Kenneth O. Doyle, University of Minnesota, Author, The Social Meanings of Money and Property: In Search of a Talisman «Finally, an insightful look at the human side of investing. A step-by-step guide to enhancing management performance to increase returns.» —Abbie Smith, PhD, Professor of Accounting.University of Chicago Business School

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Автор: Paula G. Eleta

In this short paper Paula Eleta explores the theme of the value of the puppet in the pedagogical field, mainly in early childhood (0-6 years), as an effective tool to improve the quality of the educational service through play. Under the direction of the educator, the puppet can become an excellent ”assistant” to build new educational contexts, able to offer all those who live in the services different accesses to a common and shared space. The puppet can help to found a more inclusive ”school”, giving voice and listening to the past, experiences, knowledge and skills of the various actors involved: children (first of all), families, educators, pedagogical coordinators and other subjects of their own territory. ”The puppet as an educational tool value” is a written text in an accessible and immediate form. Furthermore, the topics covered have been elaborated on the basis of the author's long experience in the field. The content is therefore full of concrete and enlightening examples and, among the many proposed activities to be carried out, there is an easy and quick technique to build puppet characters: an activity that can be performed, at the various educational services, both together with families and children (with the support of adults).

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Автор: Ольга Анатольевна Анищенко

This book tells the story of a happy family awaiting the birth of their fourth child. In the middle of her pregnancy, Olga learns their baby boy will be born with a serious disability. Questions of serious concern arose: should they abort the baby or trust and accept God’s will as it comes? Olga and her husband do not hesitate to choose life for their son. The child is born premature and very weak. Will he survive and, if he does, what will his life be like? Why did this happen to them, the Believers? How will these serious decisions affect their family? Elijah’s birth created critical questions, which Olga, Oleg, and their loved ones will need to find answers to. Olga shares her poignant story to help support other families who face similar medical crises and emotional overwhelm.

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Автор: Группа авторов

The Chemistry of Heterocyclic Compounds, since its inception, has been recognized as a cornerstone of heterocyclic chemistry. Each volume attempts to discuss all aspects – properties, synthesis, reactions, physiological and industrial significance – of a specific ring system. To keep the series up-to-date, supplementary volumes covering the recent literature on each individual ring system have been published. Many ring systems (such as pyridines and oxazoles) are treated in distinct books, each consisting of separate volumes or parts dealing with different individual topics. With all authors are recognized authorities, the Chemistry of Heterocyclic Chemistry is considered worldwide as the indispensable resource for organic, bioorganic, and medicinal chemists.

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Автор: Дэн Уиллингэм

A Map to the Magic of Reading Stop for a moment and wonder: what's happening in your brain right now—as you read this paragraph? How much do you know about the innumerable and amazing connections that your mind is making as you, in a flash, make sense of this request? Why does it matter? The Reading Mind is a brilliant, beautifully crafted, and accessible exploration of arguably life's most important skill: reading. Daniel T. Willingham, the bestselling author of Why Don't Students Like School?, offers a perspective that is rooted in contemporary cognitive research. He deftly describes the incredibly complex and nearly instantaneous series of events that occur from the moment a child sees a single letter to the time they finish reading. The Reading Mind explains the fascinating journey from seeing letters, then words, sentences, and so on, with the author highlighting each step along the way. This resource covers every aspect of reading, starting with two fundamental processes: reading by sight and reading by sound. It also addresses reading comprehension at all levels, from reading for understanding at early levels to inferring deeper meaning from texts and novels in high school. The author also considers the undeniable connection between reading and writing, as well as the important role of motivation as it relates to reading. Finally, as a cutting-edge researcher, Willingham tackles the intersection of our rapidly changing technology and its effects on learning to read and reading. Every teacher, reading specialist, literacy coach, and school administrator will find this book invaluable. Understanding the fascinating science behind the magic of reading is essential for every educator. Indeed, every «reader» will be captivated by the dynamic but invisible workings of their own minds.

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Автор: Edward Fry B

The essential handbook for reading teachers, now aligned with the Common Core The Reading Teacher's Book of Lists is the definitive instructional resource for anyone who teaches reading or works in a K-12 English language arts-related field. Newly revised and ready for instant application, this top seller provides up-to-date reading, writing, and language content in more than 240 lists for developing targeted instruction, plus section briefs linking content to research-based teaching practices. This new sixth edition includes a guide that maps the lists to specific Common Core standards for easy lesson planning, and features fifty brand-new lists on: academic and domain-specific vocabulary, foundation skills, rhyming words, second language development, context clues, and more. This edition also includes an expanded writing section that covers registers, signal and transition words, and writers' craft. Brimming with practical examples, key words, teaching ideas, and activities that can be used as-is or adapted to students' needs, these lists are ready to differentiate instruction for an individual student, small-group, or planning multilevel instruction for your whole class. Reading is the center of all school curricula due to recent state and federal initiatives including rigorous standards and new assessments. This book allows to you skip years of curating content and dive right into the classroom armed with smart, relevant, and effective plans. Develop focused learning materials quickly and easily Create unit-specific Common Core aligned lesson plans Link classroom practice to key research in reading, language arts and learning Adapt ready-made ideas to any classroom or level It's more important than ever for students to have access to quality literacy instruction. Timely, up to date, and distinctively smart, The Reading Teacher's Book of Lists should be on every English language arts teacher's desk, librarian's shelf, literacy coach's resource list, and reading professor's radar.

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Автор: Harry Friedman J

One hundred ways to motivate your sales teams to outsell each other and grow your profits In most retail stores, salespeople arrive at work with little enthusiasm to sell. The truth is that retail selling can be a little boring. It's up to owners and managers to provide the spark and motivation that inspires people to excel, even when store traffic is slow. One of the best ways to accomplish that is with selling games and contests. The Retailer's Complete Book of Selling Games & Contests contains more than one hundred selling games and contests that any retailer can use to motivate their staff, improve their sales skills, and generate extra sales during slow traffic periods. Geared toward retailers of all industries and all sizes, from single stores to mega chains, this book will appeal to those with a vested interest in improving the performance of their salespeople and driving sales higher. Details how to use games to sell specific merchandise, increase add-on sales, and sell higher priced merchandise and groups of merchandise Outlines how to structure games and contests, when to run them, and for how long Helps managers build their sales staffs' confidence and abilities through fostering a competitive spirit and rewarding high sellers Harry J. Friedman is an international retail authority, consultant, and the most heavily attended speaker on retail selling and operational management in the world today When you inspire your sales team to improve their skills and outsell each other, you'll boost your profits and outdo your competition

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Автор: Группа авторов

In this manifesto, distinguished critic Wayne Booth claims that communication in every corner of life can be improved if we study rhetoric closely. Written by Wayne Booth, author of the seminal book, The Rhetoric of Fiction (1961). Explores the consequences of bad rhetoric in education, in politics, and in the media. Investigates the possibility of reducing harmful conflict by practising a rhetoric that depends on deep listening by both sides.

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Автор: Elayne Demby Robertson

Registered investment advisers are accustomed to regulatory scrutiny. But the pressure to understand changing compliance regulations and to meet the requirements they impose has never been more intense. A range of scandals and abuses—from the laundering of terrorist funds to mutual fund trading shenanigans—has caused the Securities and Exchange Commission to tighten regulation and step up enforcement. Unfortunately, definitive compliance information—the kind that can save advisers precious time and spare them serious trouble–has not been easy to find. Until now. The RIA's Compliance Solution Book gathers the information needed most and puts it all in one place. Here advisers will find plain-English translations of the rules that regulate such issues as: advisory contracts and fees advertising and client communications RIA compliance programs and codes of ethics custody of customer accounts completing, filing, and amending Form ADV selecting brokers and executing trades

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Автор: Rudolf Melik

The Rise of the Project Workforce «Melik brings a difficult subject into focus by adding a detailed and feasible approach to managing complex projects in the digital age. Not only is The Rise of the Project Workforce a strong entry-level primer, but an extremely valuable reference guide for any seasoned project or program manager.» —Jonathan W. Rider, Vice President and CIO, Gilbane Inc. «Project professionals remain challenged with business solutions that force-fit production and manufacturing discipline and tools to meet the needs of knowledge-based information workers. This book provides a comprehensive reference for enterprises that are making the shift to a service-based and project-based world.» —Ray Wang, Analyst, Forrester Research «This is a must-read for anyone looking for a framework to manage complex projects where speed, quality, and managing diverse competencies are critical success components of the project.» —Rich LaBarbera, President and CEO, Kintera Inc. and former president, Niku Corporation «The strength of The Rise of the Project Workforce is in the breadth of the topics covered-in both the realm of project management as well as human capital management. Lots of books do one well, but Melik manages to successfully educate readers on the importance of balancing and linking both areas.» —John Colbert, CEO, Guidance Software Inc. «This book is a well-organized, college-level course for professionals preparing for the changes and challenges of the twenty-first century. It touches on current and future issues associated with risk mitigation and regulatory compliance that affect every company competing in the global marketplace today.» —David Hofferberth, Analyst, SPI Research

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Автор: Peter Norman

Clearing houses, or CCPs, were among the very few organisations to emerge from the global financial crisis with their standing enhanced. In the chaotic aftermath of the bankruptcy of Lehman Brothers, they successfully completed trades worth trillions of dollars in a multitude of financial instruments across listed and over-the-counter markets, and so helped avert financial Armageddon. That success transformed the business of clearing. Governments and regulators around the world gave CCPs and the clearing services they provide a front-line role in protecting the global economy from future excesses of finance. CCPs, which mitigate risk in financial markets, responded by greatly expanding their activities, notably in markets for over-the-counter derivatives, and often in fierce competition with one another. In The Risk Controllers, journalist and author Peter Norman describes how CCPs operate, how they handled the Lehman default, and the challenges they now face. Because central counterparty clearing is a complex business with a long history that continues to influence decisions and structures even in today’s fast changing world, The Risk Controllers explores the development of CCPs and clearing from the earliest times to the present. It draws on the experiences of the people who helped to shape the business of clearing today. It sets the development of CCPs and clearing in the broader context of changes in society, politics and regulation. The book examines turning points, such as the 1987 stock market crash, that set clearing on a new path and the impact of long running trends, including the exponential growth of computer power and the ebb and flow of globalisation. Written in non-technical language, The Risk Controllers provides a unique and accessible guide to CCPs and clearing. It is essential reading for clearing professionals, legislators and regulators whose job it is to take this vitally important business into the future. “The recent crisis has, thankfully, renewed interest in the importance of central counterparties: how they can help preserve stability or, as Hong Kong showed in 1987, undermine stability if they are not super sound. Peter Norman’s book places the role of clearing houses in a historical context, and explains why the financial system’s plumbing matters so much. It should be read by anyone interested in building safer capital markets.” Paul Tucker, Deputy Governor Financial Stability, Bank of England

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Автор: Ilya Prigogine

Edited by Nobel Prize-winner Ilya Prigogine and renowned authority Stuart A. Rice, the Advances in Chemical Physics series provides a forum for critical, authoritative evaluations in every area of the discipline. In a format that encourages the expression of individual points of view, experts in the field present comprehensive analyses of subjects of interest. This stand-alone, special topics volume, edited by Gert D. Billing of the University of Copenhagen and Michael Baer of the Soreq Nuclear Research Center in Yavne, Israel, reports recent advances on the role of degenerate states in chemistry. Volume 124 collects innovative papers on «Complex States of Simple Molecular Systems,» «Electron Nuclear Dynamics,» «Conical Intersections and the Spin-Orbit Interaction,» and many more related topics. Advances in Chemical Physics remains the premier venue for presentations of new findings in its field.

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Автор: Holger Sch?tz

One of the few books to focus on the critical problem of the correct characterization of conflicting data for an adequate risk evaluation, this title comprehensively covers the different approaches in various research areas in the US and in Europe, while also considering the ethical implications of risk evaluation. In addition, special attention is paid to the sensitive topic of potential health risks through electromagnetic fields. Written by leading experts in the field, this is an indispensable resource for policy makers and professionals in health risk assessment.

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