зарубежная образовательная литература (страница 52)

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Business Valuation. An Integrated Theory
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Business Valuation. An Integrated Theory

Автор: Travis Harms W

Praise for Business Valuation, Second Edition «The Second Edition of Business Valuation: An Integrated Theory manages to present the theoretical analysis of valuation from the first edition and expand on that discussion by providing additional guidance on implementing the relevant valuation theories, notably in its expanded discussion of the Quantitative Marketability Discount Model.» -Dr. David Tabak NERA Economic Consulting Your Essential Valuations Reference Whether you are an accountant, auditor, financial planner, or attorney, Business Valuation: An Integrated Theory, Second Edition enables you to understand and correctly apply fundamental valuation concepts. Thoroughly revised and expanded, the Second Edition demystifies modern valuation theory, bringing together various valuation concepts to reveal a comprehensive picture of business valuation. With the implementation of new accounting pronouncements mandating the recognition of numerous assets and liabilities at fair value, it has become critical for CPAs charged with auditing financial statements to understand valuation concepts. With thoughtful and balanced treatment of both theory and application, this essential guide reveals: * The «GRAPES of Value»-Growth, Risk and Reward, Alternative Investments, Present Value, Expectations, and Sanity * The relationship between the Gordon Model and the discounted cash flow model of valuation * The basis for commonly applied, but commonly misunderstood valuation premiums and discounts * A practical perspective on the analysis of potential business acquisitions Grounded in the real world of market participants, Business Valuation, Second Edition addresses your need to understand business valuation, providing a means of articulating valuation concepts to help you negotiate value-enhancing transactions. If you want to get back to valuation basics, this useful reference will become your guide to defining the various levels of value and developing a better understanding of business appraisal reports.

Цена: 12703.42 руб.
ISBN: 9780470178669

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Business Writing For Dummies
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Business Writing For Dummies

Автор: Natalie Canavor

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs – even tweets The global touch – understand the key differences in written communication around the world, and how to tailor your writing for international audiences

Цена: 2116.32 руб.
ISBN: 9781118583616

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Buying a Property in Eastern Europe For Dummies
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Buying a Property in Eastern Europe For Dummies

Автор: Colin Barrow

The most comprehensive guide to property investment in Eastern Europe available. Whether you're buying a second home or looking to invest, the smart money is heading to Eastern Europe. Plan every aspect of your property investment with this expert guide that walks you step-by-step through the property market in 14 countries and helps you weigh up the rewards and the risks of choosing one location over another. Covering the purchasing procedures, legalities, taxes, economy, culture, lifestyle and business opportunities in each country, property expert Colin Barrow provides insider tips to help you make an informed choice and a wise investment. Colin Barrow has an extensive background in European property and works across a diverse range of related industries. He has researched most international property markets and has first hand experience of buying, building developing and selling over two hundred properties in overseas markets.

Цена: 2572.9 руб.
ISBN: 9780470034217

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Buying a Property in Spain For Dummies
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Buying a Property in Spain For Dummies

Автор: Colin Barrow

Buying a property abroad is one of the biggest decisions you'll ever make. But don't worry – your Spanish dream needn't become a nightmare. From finding an estate agent and arranging a mortgage to negotiating the best price and moving in, this book is packed with practical advice on every aspect of the Spanish property market. It leads you safely and simply through the legal, logistical, and financial minefields, helping you maximise your time and your money to enjoy a hassle-free property purchase.

Цена: 2024.26 руб.
ISBN: 9780470516768

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Buying and Selling Laboratory Instruments. A Practical Consulting Guide
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Buying and Selling Laboratory Instruments. A Practical Consulting Guide

Автор: Marvin McMaster C

A time-tested, systematic approach to the buying and selling of complex research instruments Searching for the best laboratory instruments and systems can be a daunting and expensive task. A poorly selected instrument can dramatically affect results produced and indirectly affect research papers, the quality of student training, and an investigator's chances for advancement. Buying and Selling Laboratory Instruments offers the valuable insights of an analytical chemist and consultant with over four decades of experience in locating instruments based upon both need and price. It helps all decision makers find the best equipment, service, and support while avoiding the brand-loyalty bias of sales representatives so you can fully meet your laboratory's requirements. The first section of the book guides buyers through the hurdles of funding, purchasing, and acquiring best-fit instruments at the least-expensive price. It explains how to find vendors that support their customers with both knowledgeable service and application support. Also offered is guidance on adapting your existing instruments to new applications, integrating new equipment, and what to do with instruments that can no longer serve in research mode. The second section explains the sales process in detail. This is provided both as a warning against manipulative sales reps and as a guide to making the sale a win-win process for you and your vendor. It also shows you how to select a knowledgeable technical guru to help determine the exact system configuration you need and where to find the best price for it. Added bonuses are summary figures of buying sequence and sales tools and an appendix containing frequently asked questions and memory aids. Buying and Selling Laboratory Instruments is for people directly involved in selecting and buying instruments for operational laboratories, from the principle investigator to the person actually delegated with investigating and selecting the system to be acquired. Sales representatives; laboratory managers; universities; pharmaceutical, biotech, and forensic research firms; corporate laboratories; graduate and postdoctoral students; and principle investigators will not want to be without this indispensible guide.

Цена: 9494.43 руб.
ISBN: 9780470615928

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Buying Property For Dummies
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Buying Property For Dummies

Автор: Karin Derkley

Created especially for the Australian customer! Learn to: Find the perfect property for you Finance your dream Choose from an established home, brand-new property or a 'fixer-upper' Get your foot on the property ladder! Open the book and find: Strategies for getting your deposit together Pros and cons of buying a period home What's involved with becoming an owner–builder Pitfalls to consider when buying 'off the plan' How to secure a home loan if you're self-employed Tactics to beat the auctioneersat their own game Unearth your dream home and negotiate the mortgage maze Do you search property websites, wondering whether a particular property could be your dream home? Do you feel like you're wasting money on rent but are confused by the world of real estate – and real estate agents? Relax! This practical guide covers all aspects of buying property, from buying a piece of history to building from scratch to signing on the dotted line. Work out whether you're ready to buy – find out whether you're ready for the commitment of buying property, financially and psychologically Focus in on the right property for you – determine your 'must haves' and 'like to haves', and whether you'll need to make a trade-off between these and your preferred location Decide what kind of property you want – discover if your best option is to buy off the plan, find an established property or build yourself Deal with property professionals – cut through real estate agent spin and understand how buyers' agents work Find the right finance – choose the home loan that suits you and your finances Negotiate a great deal – move smoothly through the buying and settlement process, whether buying at auction or through private treaty sale

Цена: 1563.99 руб.
ISBN: 9780730375579

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Buying Real Estate Without Cash or Credit
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Buying Real Estate Without Cash or Credit

Автор: David Finkel

FREE $1,595 Quick-Start Real Estate Success Program! See page 217 for details. Buy Real Estate Without Cash or Credit! Imagine having two multi-millionaires take you by the hand and personally mentor you to get started making big money investing in real estate. That's exactly the step-by-step coaching you'll get in Buying Real Estate Without Cash or Credit, as Peter Conti and David Finkel, two of the nation's leading real estate experts, walk you through the fastest and easiest ways for you to launch your investing business. You'll learn the same secrets, strategies, and organized action plans that their past mentorship students have used over the last decade to make millions. Best of all, you'll learn exactly how to do it without cash or credit! This book will show you the fastest way to succeed investing in real estate–step-by-step, action-by-action, strategy-by-strategy. You'll learn: * The 5 fastest ways to close your first deal in 30 days or less! * 21 scripts to negotiate profitable win-win deals * The 6 best sources to fund your «nothing down» deals * 7 ways to maximize your cash when investing «This book is a must-read for anyone who wants to live the American dream but thinks they can't invest in real estate for lack of cash or credit. Conti and Finkel make it simple to understand and easy to achieve.» –Attorney William Bronchick, coauthor of the bestselling book Flipping Properties «David and Peter have done it again! They've taken their proven millionaire-making real estate program and broken it down into easy-to-use steps that anyone can use. This book will tell you how you don't need cash or credit to succeed in real estate investing.» –Diane Kennedy, CPA/Tax Strategist, coauthor of The Insider's Guide to Real Estate Investing Loopholes

Цена: 2485.44 руб.
ISBN: 9780471746829

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Buyouts. Success for Owners, Management, PEGs, ESOPs and Mergers and Acquisitions
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Buyouts. Success for Owners, Management, PEGs, ESOPs and Mergers and Acquisitions

Автор: Scott Miller D

The definitive guide to best practices for mastering techniques of the insider-led transition planning A must have book for business owners, key employees, and their advisors who need to be aware of the full spectrum of succession options, Buyouts provides objectives, advice, steps, and a host of examples on the full spectrum of insider-led buyouts. A road map for CPAs, it presents the parameters for many of the major industry segments, techniques for managing risk, providing retention and performance incentives for key personnel and insights into getting deals financed. Features advice and examples of insider led buyouts Essential guidance on succession options for business owners, key employees, and their advisors The 411 on selling your company for a fair price, maintaining control over the process, and realizing lifelong goals Transition planning is becoming a hot business topic as millions of business owners head into retirement. The fact is that only a limited number of privately held companies will be successfully sold to third parties. A road map for CPAs, Buyouts presents the parameters for many of the major industry segments, techniques for managing risk, providing retention and performance incentives for key personnel, as well as insights into getting deals financed.

Цена: 7824.57 руб.
ISBN: 9781118286951

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By Hook Or By Crook: A Journey in Search of English
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By Hook Or By Crook: A Journey in Search of English

Автор: David Crystal

A delightfully discursive, Bill Bryson-esque and personal journey through the groves and the thickets of the English language, by our foremost scholar of the history and structure of the English language.David Crystal has been described (by the Times Higher Education Supplement) as a sort of 'latter day Dr Johnson', a populist linguist who has promoted the study of the English language in an academic and broadcasting career that has so far spanned 40 years and nearly 100 books.Now he has written an engaging travel book of more general appeal. Inspired by W. G. Sebald's ‘The Rings of Saturn’ and by Bill Bryson's books, he has combined personal reflections, historical allusions and traveller observations to create a mesmerising (and entertaining) narrative account of his encounters with the English language and its speakers throughout the world – from Bangor to Bombay and from Stratford to San Francisco.‘By Hook or by Crook’ is an attempt to capture the exploratory, seductive, teasing, tantalising nature of language study. As such, it will appeal to the ever-growing market who like to be entertained as well as instructed.

Цена: 219.35 руб.
ISBN: 9780007284061

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C# 2010 All-in-One For Dummies
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C# 2010 All-in-One For Dummies

Автор: Bill Sempf

A logical, straightforward approach to learning the C# language C# is a complicated programming language for building .NET-connected software for Microsoft Windows, the Web, and a wide range of devices. The friendly All-in-One For Dummies format is a perfect way to present it. Each minibook is a self-contained package of necessary information, making it easy to find what you're looking for. Upgrades in C# 2010 include the ability to build Windows 7 applications and compatibility with Python and Ruby. C# is a somewhat complex programming language for building .NET-connected software for Microsoft Windows, the Web, and other devices Beginning C# programmers will appreciate how the All-in-One format breaks the topic into minibooks, each one addressing a key body of information Minibooks include creating your first C# program, Windows 7 programming, basic C# programming, object-based programming, object-oriented programming, Windows programming with C# and Visual Studio, and debugging Companion Web site includes all sample code Beginning C# programmers will find C# 2010 All-in-One For Dummies explains a complicated topic in an easy, understandable way. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Цена: 3681.23 руб.
ISBN: 9780470635988

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Calcretes (Reprint Series Volume 2 of the IAS)
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Calcretes (Reprint Series Volume 2 of the IAS)

Автор: Tucker Maurice E

Calcretes are an important component of many ancient fluvial, lacustrine and shallow-marine carbonate sequences, and they are widely developed in many parts of the world at the present time. Calcretes are useful to the earth scientist involved in reconstructing ancient environments, palaeoclimates and palaeographics, and they may also reveal details of soil biota and chemistry. Over the last two decades the journal Sedimentology has published a number of articles on this subject and a compilation of them is presented here. In addition to the five main sections, this volume also includes an introduction to the subject that offers a review of recent work on calcretes. The collection of papers illustrates the range of calcrete occurrences and the great variety of textures and fabrics. This volume is authored and edited by experts and will serve as more than an introduction to the subject for geologists, soil scientists and geographers. If you are a member of the International Association of Sedimentologists, for purchasing details, please see: http://www.iasnet.org/publications/details.asp?code=RP2

Цена: 8284.84 руб.
ISBN: 9781444304503

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Calculation of NMR and EPR Parameters
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Calculation of NMR and EPR Parameters

Автор: Martin Kaupp

This is the first book to present the necessary quantum chemical methods for both resonance types in one handy volume, emphasizing the crucial interrelation between NMR and EPR parameters from a computational and theoretical point of view. Here, readers are given a broad overview of all the pertinent topics, such as basic theory, methodic considerations, benchmark results and applications for both spectroscopy methods in such fields as biochemistry, bioinorganic chemistry as well as with different substance classes, including fullerenes, zeolites and transition metal compounds. The chapters have been written by leading experts in a given area, but with a wider audience in mind. The result is the standard reference on the topic, serving as a guide to the best computational methods for any given problem, and is thus an indispensable tool for scientists using quantum chemical calculations of NMR and EPR parameters. A must-have for all chemists, physicists, biologists and materials scientists who wish to augment their research by quantum chemical calculations of magnetic resonance data, but who are not necessarily specialists in these methods or their applications. Furthermore, specialists in one of the subdomains of this wide field will be grateful to find here an overview of what lies beyond their own area of focus.

Цена: 38220.74 руб.
ISBN: 9783527604968

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Calculus Essentials For Dummies
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Calculus Essentials For Dummies

Автор: Mark Ryan

Many colleges and universities require students to take at least one math course, and Calculus I is often the chosen option. Calculus Essentials For Dummies provides explanations of key concepts for students who may have taken calculus in high school and want to review the most important concepts as they gear up for a faster-paced college course. Free of review and ramp-up material, Calculus Essentials For Dummies sticks to the point with content focused on key topics only. It provides discrete explanations of critical concepts taught in a typical two-semester high school calculus class or a college level Calculus I course, from limits and differentiation to integration and infinite series. This guide is also a perfect reference for parents who need to review critical calculus concepts as they help high school students with homework assignments, as well as for adult learners headed back into the classroom who just need a refresher of the core concepts. The Essentials For Dummies Series Dummies is proud to present our new series, The Essentials For Dummies. Now students who are prepping for exams, preparing to study new material, or who just need a refresher can have a concise, easy-to-understand review guide that covers an entire course by concentrating solely on the most important concepts. From algebra and chemistry to grammar and Spanish, our expert authors focus on the skills students most need to succeed in a subject.

Цена: 916.87 руб.
ISBN: 9780470642672

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Calculus: 1,001 Practice Problems For Dummies (+ Free Online Practice)
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Calculus: 1,001 Practice Problems For Dummies (+ Free Online Practice)

Автор: Patrick Jones

Practice makes perfect—and helps deepen your understanding of calculus 1001 Calculus Practice Problems For Dummies takes you beyond the instruction and guidance offered in Calculus For Dummies, giving you 1001 opportunities to practice solving problems from the major topics in your calculus course. Plus, an online component provides you with a collection of calculus problems presented in multiple-choice format to further help you test your skills as you go. Gives you a chance to practice and reinforce the skills you learn in your calculus course Helps you refine your understanding of calculus Practice problems with answer explanations that detail every step of every problem The practice problems in 1001 Calculus Practice Problems For Dummies range in areas of difficulty and style, providing you with the practice help you need to score high at exam time.

Цена: 2116.32 руб.
ISBN: 9781118496701

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Caliphs and Kings. Spain, 796-1031
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Caliphs and Kings. Spain, 796-1031

Автор: Roger Collins

Roger Collins, a leading historian, investigates a time in Spanish history known for its multi-religious society – when Christians, Jews and Muslims lived in apparent harmony – revealing a fuller, more complex picture of this fascinating period. Presents new ideas and interpretations of a fascinating yet much misunderstood period of Spanish and Islamic history A broad and complex treatment of the tenure of the Umayyad dynasty in Spain Debunks myths and investigates the historiography of existing scholarship of the period

Цена: 9273.5 руб.
ISBN: 9781118273982

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Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them
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Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Автор: Peter Shankman

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

Цена: 3313.94 руб.
ISBN: 9780470116418

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Cancer Biomarkers
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Cancer Biomarkers

Автор: Nico Nibbering M

Tools, techniques, and progress in cancer biomarkers discovery The completion of a number of gene sequencing projects, recent advances in genomic and proteomic technologies, and the availability of powerful bioinformatics tools have led to promising new avenues and approaches in the search for cancer biomarkers. This book provides a comprehensive overview of current methodologies and technologies. It discusses biomarker discovery as a whole, rather than focusing on one specific marker or cancer. With information on both existing and potential biomarkers, Cancer Biomarkers: Analytical Techniques for Discovery: * Provides insights into the current technological platforms for biomarker discovery, including mass spectrometry combined with multidimensional chromatography, DIGE, and various chip technologies * Includes a detailed discussion of protein networks and protein phosphorylation in cancer * Details the use of imaging mass spectrometry, laser capture microdissection, serial analysis of gene expression, enzyme-linked immunosorbent assays, protein microarrays, antibody-based microarrays, and bioinformatics * Covers the emerging role of surface-enhanced laser desorption ionization (SELDI) and various tagging and labeling strategies * Discusses related regulatory and ethical issues With a wealth of information that can be applied to a broad spectrum of biomarker research projects, this is a core reference for biomarker researchers, scientists working in proteomics and bioinformatics, pharmaceutical scientists, oncologists, biochemists, biologists, and chemists.

Цена: 17122 руб.
ISBN: 9780470113110

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Cancer Chemotherapy for the Veterinary Health Team
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Cancer Chemotherapy for the Veterinary Health Team

Автор: Crump Kenneth

Cancer Chemotherapy for the Veterinary Health Team is a clinically relevant and practical manual designed as a guide for the safe and effective administration of cancer chemotherapy. Coverage includes patient assessment, chemotherapy equipment, drug preparation, safety considerations, handling, administration, waste disposal, and management of chemotherapy side effects. An alphabetical listing of common chemotherapy agents offers information on their uses, indications, and toxicities, as well as administration guidelines for methods, routes, and speeds. With background information for effectively communicating with clients, including coverage of veterinary cancer surgery and radiation therapy, the book provides specific strategies that address the challenging emotional issues surrounding the diagnosis and treatment of cancer in pets. With particular insight into the technician's role, Cancer Chemotherapy for the Veterinary Health Team is a must-have reference for any practice offering chemotherapy.

Цена: 6406.02 руб.
ISBN: 9780470960042

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Cancer Diagnostics with DNA Microarrays
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Cancer Diagnostics with DNA Microarrays

Автор: Steen Knudsen

Authored by an international authority in the field,Cancer Diagnostics with DNA Microarrays is a complete reference work on the rapidly growing use of DNA microarray data in the diagnosis of and treatment planning for a large number of human cancers. Uniquely deals with direct clinical application of microarray data to oncology diagnosis, leading to more effective diagnosis of and clearer treatment regimens for a wide range of human cancers Offers clinicians summary presentation of state-of-the-art science of DNA microarrays Each chapter includes bibliographic and further reading suggestions Easily accessible, assuming no special training in statistics or bioinformatics Replete with examples and mini-cases, Cancer Diagnostics with DNA Microarrays offers cancer researchers in private, pharmacologic, and governmental institutions, biomedical statisticians, and practicing oncologists concise, thoughtfully authored guidance on the use of microarray data and analysis as clinical tools. The text carefully addresses the needs of end users – researchers and physicians – using microarrays as a tool to be applied in common clinical situations, and is of interest for students in medicine and biology and professionals in health care as well.

Цена: 22639.71 руб.
ISBN: 9780470041093

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Cancer Stem Cells
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Cancer Stem Cells

Автор: Vinagolu Rajasekhar K

Cancer Stem Cells covers a wide range of topics in cancer stem cell biology, including the functional characteristics of cancer stem cells and how they're generated, where they are localized, the means by which cancer stem cells can be targeted, and how cancer stem cells can be reprogrammed back to normal tissue stem cells. Each chapter begins with a brief historical note and concept summary, followed by a description of the latest basic or clinical advance associated with the topic. Cancer Stem Cells builds systematically from coverage of the basic research stage to an advanced research level, from clinical relevance to therapeutic potential, and will be a valuable resource for professionals in the fields of cancer research and stem cell biology.

Цена: 21203.67 руб.
ISBN: 9781118356180

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Cancer Stem Cells. Identification and Targets
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Cancer Stem Cells. Identification and Targets

Автор: Sharmila Bapat A

Because the concept and discoveries of cancer stem cells are relatively new, scientists and researchers need an introduction to this dynamic area. Cancer Stem Cells presents a consolidated account of the research done to date and recent progresses in the studies of cancer stem cells. Such a presentation facilitates a better understanding of and draws attention to stem cell and cancer biology – two fields that enhance, move, and evolve into each other continuously. It provides an informative study in designing approaches to apply stem cell principles to cancer biology while offering an overview of the challenges in developing combination stem and cancer biology targets for therapeutics. This book serves as a primer for new researchers in the field of cancer biology.

Цена: 12145.58 руб.
ISBN: 9780470391563

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Cancer. Basic Science and Clinical Aspects
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Cancer. Basic Science and Clinical Aspects

Автор: Barry Sheila A

“… Useful background information is displayed in blue boxes, and good use is made of numerous tables and diagrams… a useful book for the undergraduate medical or allied health professional…” –Oncology News, May/June 2010 This forward looking cancer biology book appeals to a wide ranging audience. Introductory chapters that provide the molecular, cellular, and genetic information needed to comprehend the material of the subsequent chapters bring unprepared students up to speed for the rest of the book and serve as a useful refresher for those with previous biology background. The second set of chapters focuses on the main cancers in terms of risk factors, diagnostic and treatment methods and relevant current research. The final section encompasses the immune system’s role in the prevention and development of cancer and the impact that the Human Genome Project will have on future approaches to cancer care. While best suited to non-majors cancer biology courses, the depth provided satisfies courses that combine both majors and non-majors. Also, and deliberately, the authors have incorporated relevant information on diagnosis and treatment options that lend appeal to the lay reader.

Цена: 11372.33 руб.
ISBN: 9781444317022

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Canon EOS 5D Mark III For Dummies
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Canon EOS 5D Mark III For Dummies

Автор: Robert Correll

The ideal reference to Canon's EOS 5D Mark III for professionals and serious hobbyists The Canon EOS 5D Mark III offers professional photographers and advanced amateurs a wide range of top-flight dSLR capabilities. Canon users love For Dummies guides, with more than 100,000 copies of previous Canon camera guides sold. Like its predecessors, this one is packed with colorful examples that illustrate camera features and inspire you to capture your own super images. It explains the camera controls and menus, shows you how to take full advantage of all the features, discusses output options and image editing, and much more. Geared to the needs of professional dSLR photographers and serious hobbyists, this guide covers all the features of the Canon EOS 5D Mark III Explores the camera body, menu screen, auto settings, and image settings Shows how to use the video modes, priority settings, manual settings, and focus modes to capture the best images Provides suggestions and inspiration with more than 300 full-color photos Covers image editing and output options Features tips, techniques, and projects to help you get the most from your camera's capabilities Canon EOS 5D Mark III For Dummies is the perfect partner for your new dSLR.

Цена: 2760.69 руб.
ISBN: 9781118401729

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Canon EOS 5D Mark II Digital Field Guide
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Canon EOS 5D Mark II Digital Field Guide

Автор: Brian McLernon

Easy-to-understand techniques for getting the most from your Canon EOS 5D Mark II DSLR At nearly $3,000 for the body only, the Canon 5D Mark II DSLR is for amateurs and semi-professionals who are serious about taking great photos-and this go-anywhere guide shares insight for doing just that. Authors Charlotte Lowrie and Brian McLernon walk you step by step through each function on the Canon EOS 5D Mark II, going into more depth and scope than the standard manual that accompanies the camera. Portable and easy to understand, the book shows you how to get the exact show you want, when you want them, and is packed with more than 200 beautiful color photos. Includes step-by-step techniques and professional tips on taking exceptional photos with your Canon EOS 5D Mark II Reviews how to better understand the various functions and potential of your Canon EOS 5D Mark II Features samples of inspirational photos taken by the author With so much helpful advice for getting the most out of your Canon EOS 5D Mark II, you'll be referencing this guide again and again.

Цена: 1840.16 руб.
ISBN: 9780470552803

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Canon EOS 60D For Dummies
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Canon EOS 60D For Dummies

Автор: Robert Correll

A full-color guide to all the bells and whistles in your new Canon 60D If you own a Canon 60D, you?ve got a camera for advanced amateurs and one that?s very close to professional-level equipment. Now it?s time to make sure you get the very most out of all that power. Julie Adair King teams up with Robert Correll to help digital camera users catch their skills up to what their cameras have to offer in this fun but thorough guide. Understand all your camera?s features, move beyond the security blanket of Auto mode, and start capturing the pictures you?ve dreamed of. Gives you the full picture on Canon?s EOS 60D dSLR camera, in the friendly, easy-to-follow, For Dummies style Helps you explore the 18-mexapixel sensor, full HD video recording, a tilt-view LCD, and expanded in-camera editing tools and filters Teaches you tricks and techniques, with over 300 example photos and menu captures in full color Reveals how to adjust settings for optimal exposure, lighting, focus, and color Gives you ten top tips on photo editing The Canon 60D dSLR camera, the expertise of Julie Adair King and Robert Correll, and your own, untapped ability?all you need now is the book! Canon EOS 60D For Dummies.

Цена: 2760.69 руб.
ISBN: 9781118036952

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Canon EOS 70D For Dummies
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Canon EOS 70D For Dummies

Автор: Julie Adair King

Start getting great photos with your Canon EOS 70D right away The Canon EOS 70D features upgraded focusing technology, a 20.2 megapixel sensor, and faster frame-per-second shooting. Whether you're new to dSLR photography or just getting acquainted with the 70D, this handy, full-color guide will have you taking great photos before you know it. You'll learn to use all the on-board controls, shoot in auto mode, use live view, control exposure and lighting, manipulate focus and color, transfer your images to the computer for editing, and share the results in prints or online. Colorful photos throughout illustrate what you can achieve. Upgraded features in the Canon EOS 70D include a new focusing technology that speeds up autofocus for video and live view shooting, a larger sensor, faster frame-by-frame shooting, and a wider ISO range This full-color guide explains how to take advantage of all the features; walks you through all the on-board controls, and shows how to shoot in auto mode Covers dSLR basics such as dialing in exposure and lighting controls, manipulating focus and color, and transferring your images from the camera to the computer Offers advice for shooting in various common situations and explains how to post your photos online, make prints, or share them in other ways Canon EOS 70D For Dummies makes it easy to get terrific photos with your Canon dSLR camera.

Цена: 2760.69 руб.
ISBN: 9781118461877

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Canon EOS Digital Rebel XTi / 400D For Dummies
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Canon EOS Digital Rebel XTi / 400D For Dummies

Автор: Julie Adair King

The Canon Digital Rebel XTi/400D is an ideal camera for first-time digital SLR users. Unfortunately if you don't know photography lingo you might find yourself never veering from your camera's default settings and into all the cool features that help you take outstanding photos. This book takes care of that problem. Canon EOS Digital Rebel XTi/400D For Dummies comes to the aid of new and inexperienced XTi/400D users by walking them through all the features of their camera. The book not only explains that camera's controls, but also demonstrates how each feature contributes to creating great photos. Illustrated with hundreds of full-color photos, this guide helps you get up-to-speed on the XTi/400D and in control of this popular camera.

Цена: 2760.69 руб.
ISBN: 9780470383018

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Canon EOS Rebel T1i / 500D For Dummies
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Canon EOS Rebel T1i / 500D For Dummies

Автор: Julie Adair King

Veteran author Julie Adair King demystifies the high-end features of the new Canon T1i. The Canon EOS Rebel T1i is the newest camera offered in Canon's popular Rebel line of digital SLRs-and sells for less than $900. Packed with page after page of full-color images, this hands-on guide is aimed at helping you make the most of the Canon T1i's controls and shooting modes. Get ready to maximize the camera's main functions in order to create effective digital photos. Bestselling author Julie Adair King brings her expertise in the areas of digital cameras and photography and combines it with her fun and friendly writing style to offer you helpful explanations and advice. Plus, examples walk first-time users of a digital SLR camera through the basic features as well as the software that accompanies the camera. Selling for under $900, the Canon EOS Rebel T1i is a consumer-friendly digital camera, ideal for first-time owners Shows you how to shoot in auto mode, use live view and playback modes, and explore the on-board controls Demonstrates techniques for dialing in exposure and lighting controls, manipulating focus and color controls, and handling situational shooting Covers printing, posting online, and other ways to share images Picture this: taking better digital photos than you ever thought possible with your Canon EOS Rebel T1i!

Цена: 2760.69 руб.
ISBN: 9780470557198

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Canon EOS Rebel T2i / 550D For Dummies
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Canon EOS Rebel T2i / 550D For Dummies

Автор: Dan Burkholder

The straightforward guide to the new Canon EOS Rebel T2i/550D Popular tech blog Gizmodo.com called the Canon EOS Rebel T2i/550D «an incredible camera – everything a first DSLR should be.» With 1080p digital video capability and an 18 megapixel sensor that improves low-light shooting all for under $900, the accolades are well-earned. And for less than $30, you can learn how to maximize your digital photography experience! Packed with more than 300 color photos and 100 color screen captures throughout, this beginner book walks you through the camera’s controls, features, and shooting modes. If you're new to the Canon EOS Rebel T2i/550D, this fun and friendly guide shifts you out of automatic mode and helps you shoot memorable digital photos. Aimed at first-time dSLR users looking for a guide that clearly and patiently explains the features and controls of the Canon EOS Rebel T2i/550D Explores the on-board controls and situational shooting Addresses using live view and playback modes Explains dialing in exposure and lighting controls Details how to edit, print, post online, and other ways to share images Spells out how to manipulate focus and color controls Canon EOS Rebel T2i/550D For Dummies delivers a straightforward look through the lens of your dSLR!

Цена: 2760.69 руб.
ISBN: 9780470901366

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Capillary Gas Adsorption Chromatography
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Capillary Gas Adsorption Chromatography

Автор: Jaap Zeeuw de

Цена: 11046.46 руб.
ISBN: 9783527614745

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Capital Structure Decisions. Evaluating Risk and Uncertainty
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Capital Structure Decisions. Evaluating Risk and Uncertainty

Автор: Yamini Agarwal

Inside the risk management and corporate governance issues behind capital structure decisions Practical ways of determining capital structures have always been mysterious and riddled with risks and uncertainties. Dynamic paradigm shifts and the multi-dimensional operations of firms further complicate the situation. Financial leaders are under constant pressure to outdo their competitors, but how to do so is not always clear. Capital Structure Decisions offers an introduction to corporate finance, and provides valuable insights into the decision-making processes that face the CEOs and CFOs of organizations in dynamic multi-objective environments. Exploring the various models and techniques used to understand the capital structure of an organization, as well as the products and means available for financing these structures, the book covers how to develop a goal programming model to enable organization leaders to make better capital structure decisions. Incorporating international case studies to explain various financial models and to illustrate ways that capital structure choices determine their success, Capital Structure Decisions looks at existing models and the development of a new goal-programming model for capital structures that is capable of handling multiple objectives, with an emphasis throughout on mitigating risk. Helps financial leaders understand corporate finance and the decision-making processes involved in understanding and developing capital structure Includes case studies from around the world that explain key financial models Emphasizes ways to minimize risk when it comes to working with capital structures There are a number of criteria that financial leaders need to consider before making any major capital investment decision. Capital Structure Decisions analyzes the various risk management and corporate governance issues to be considered by any diligent CEO/CFO before approving a project.

Цена: 13900.12 руб.
ISBN: 9781118203149

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Capitalism and Conservation
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Capitalism and Conservation

Автор: Brockington Dan

Through a series of case studies from around the world, Capitalism and Conservation presents a critique of conservation’s role as a central driver of global capitalism. Features innovative new research on case studies on the connections between capitalism and conservation drawn from all over the world Examines some of our most popular leisure pursuits and consumption habits to uncover the ways they drive and deepen global capitalism Reveals the increase in intensity and variety of forms of capitalist conservation throughout the world

Цена: 3971.2 руб.
ISBN: 9781444391435

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Car Hacks and Mods For Dummies
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Car Hacks and Mods For Dummies

Автор: David Vespremi

So you want to turn your Yugo into a Viper? Sorry–you need a certified magician. But if you want to turn your sedate sedan into a mean machine or your used car lot deal into a powerful, purring set of wheels, you’ve come to the right place. Car Hacks & Mods for Dummies will get you turbo-charged up about modifying your car and guide you smoothly through: Choosing a car to mod Considering warranties, legal, and safety issues Hacking the ECU (Engine Control Unit) to adjust performance-enhancing factors like fuel injection, firing the spark plugs, controlling the cooling fan, and more Replacing your ECU with a plug and play system such as the APEXi Power FC or the AEM EMS system Putting on the brakes (the faster you go, the faster you’ll need to stop) Setting up your car for better handling and cornering Written by David Vespremi, automotive expert, frequent guest on national car-related TV shows, track driving instructor and self-proclaimed modder, Car Hacks & Mods for Dummies gets you into the ECU and under the hood and gives you the keys to: Choosing new wheels, including everything from the basics to dubs and spinners Putting your car on a diet, because lighter means faster Basic power bolt-ons and more expensive power adders Installing roll bars and cages to enhance safety Adding aero add-ons, including front “chin” spoilers, real spoilers, side skirts, and canards Detailing, down to the best cleaners and waxes and cleaning under the hood Using OBD (on-board diagnostics) for troubleshooting Getting advice from general Internet sites and specific message boards and forums for your car’s make or model, whether it’s a Chevy pick-up or an Alfa Romeo roadster Whether you want to compete at drag strips or on road courses or simply accelerate faster on an interstate ramp, if you want to improve your car’s performance, Car Hacks & Mods for Dummies is just the boost you need.

Цена: 3865.34 руб.
ISBN: 9780764583575

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Carbohydrate Recognition in Cellular Function
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Carbohydrate Recognition in Cellular Function

Автор: Sara Harnett

Contributors to this volume explore the role of carbohydrates in communication between cells of multicellular organisms. Topics covered include the thermodynamics and spatial restrictions of oligosaccharide-protein interactions, the role of carbohydrates in recognition and as components of cell adhesion molecules, and abnormal glycosylation in several disease states.

Цена: 19331.3 руб.
ISBN: 9780470513835

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Carbohydrate-based Drug Discovery
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Carbohydrate-based Drug Discovery

Автор: Chi-Huey Wong

To exploit the full potential of this diverse compound class for the development of novel active substances, this handbook presents the latest knowledge on carbohydrate chemistry and biochemistry. While it is unique in covering the entire field, particular emphasis is placed on carbohydrates with pharmaceutical potential. Topics include the following: > Chemical Synthesis of Carbohydrates > Carbohydrate Biosynthesis and Metabolism > Carbohydrate Analysis > Cellular Functions of Carbohydrates > Development of Carbohydrate-based Drugs A premier resource for carbohydrate chemists and drug developers, this comprehensive two-volume work contains contributions by more than 50 of the world's leading carbohydrate chemists.

Цена: 78429.84 руб.
ISBN: 9783527605781

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Carbon Based Solids and Materials
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Carbon Based Solids and Materials

Автор: Pierre Delhaes

It is well known that solid carbons can be found in various guises with different forms of bulk phases (graphites, diamonds and carbynes) as well as more molecular forms (fullerenes,nanotubes and graphenes) resulting from recent discoveries. The cause of this rich polymorphism is analyzed in the first part of this book (chapters 1-5) with the propensity of carbon atoms for forming different types of homopolar chemical bonds associated with variable coordination numbers. Precursor organic molecules and parent compounds are also described to establish specific links with this rich polymorphism. Then in a second part (chapters 6-10) a comparative review of the main classes of bulk physical properties is presented. This approach emphasizes in particular the electronic behavior of (pi) polyaromatic systems organized in plane and curved atomic sheets. Finally in a third part (chapters 11-15) the surface and interface characteristics are introduced together with the texture and morphology of these multiscale carbon materials. An overview of the main field of applications is related showing the large use and interest for these solids.

Цена: 25517.31 руб.
ISBN: 9781118600894

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Carbon Materials for Catalysis
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Carbon Materials for Catalysis

Автор: Figueiredo Jos? Luis

This is the first comprehensive book covering all aspects of the use of carbonaceous materials in heterogeneous catalysis. It covers the preparation and characterization of carbon supports and carbon-supported catalysts; carbon surface chemistry in catalysis; the description of catalytic, photo-catalytic, or electro-catalytic reactions, including the development of new carbon materials such as carbon xerogels, aerogels, or carbon nanotubes; and new carbon-based materials in catalytic or adsorption processes. This is a premier reference for carbon, inorganic, and physical chemists, materials scientists and engineers, chemical engineers, and others.

Цена: 22534.77 руб.
ISBN: 9780470403693

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Carbon Meta-Nanotubes. Synthesis, Properties and Applications
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Carbon Meta-Nanotubes. Synthesis, Properties and Applications

Автор: Marc Monthioux

Meta-Nanotubes are a new generation of carbon nanotubes (CNTs) which result from the chemical transformation of regular CNTs and their subsequent combination with foreign materials (atoms, molecules, chemical groups, nanocrystals) by various ways such as functionalisation, doping, filling, and substitution. These new nanomaterials exhibit enhanced or new properties, such as reactivity, solubility, and magnetism, which pristine CNTs do not possess. Their many applications include electronic and optoelectronic devices, chemical and biosensors, solar cells, drug delivery, and reinforced glasses and ceramics. Carbon Meta-Nanotubes: Synthesis, Properties and Applications discusses these third generation carbon nanotubes and the unique characteristics they possess. Beginning with a general overview of the subject, this book covers the five main categories of meta-nanotubes, namely: Doped Carbon Nanotubes Functionalised Carbon Nanotubes Decorated or Coated Carbon Nanotubes Filled Carbon Nanotubes Heterogeneous Nanotubes Providing unparalleled coverage of these third generation or meta-nanotubes, and possibilities for future development, this book is essential for anyone working on carbon nanotubes.

Цена: 3087.48 руб.
ISBN: 9781119954736

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Carbon Nanotube and Related Field Emitters. Fundamentals and Applications
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Carbon Nanotube and Related Field Emitters. Fundamentals and Applications

Автор: Yahachi Saito

Carbon nanotubes (CNTs) have novel properties that make them potentially useful in many applications in nanotechnology, electronics, optics and other fields of materials science. These characteristics include extraordinary strength, unique electrical properties, and the fact that they are efficient heat conductors. Field emission is the emission of electrons from the surface of a condensed phase into another phase due to the presence of high electric fields. CNT field emitters are expected to make a breakthrough in the development of field emission display technology and enable miniature X-ray sources that will find a wide variety of applications in electronic devices, industry, and medical and security examinations. This first monograph on the topic covers all aspects in a concise yet comprehensive manner – from the fundamentals to applications. Divided into four sections, the first part discusses the preparation and characterization of carbon nanotubes, while part two is devoted to the field emission properties of carbon nanotubes, including the electron emission mechanism, characteristics of CNT electron sources, and dynamic behavior of CNTs during operation. Part three highlights field emission from other nanomaterials, such as carbon nanowalls, diamond, and silicon and zinc oxide nanowires, before concluding with frontier R&D applications of CNT emitters, from vacuum electronic devices such as field emission displays, to electron sources in electron microscopes, X-ray sources, and microwave amplifiers. Edited by a pioneer in the field, each chapter is written by recognized experts in the respective fields.

Цена: 3087.48 руб.
ISBN: 9783527630622

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Carbon Nanotube Reinforced Composites. Metal and Ceramic Matrices
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Carbon Nanotube Reinforced Composites. Metal and Ceramic Matrices

Автор: Sie Tjong Chin

Providing a broad insight into the potential applications of carbon nanotubes with metals and ceramic materials as a matrix, this book focuses on the preparation and the microstructural, physical, and mechanical characterizations of such novel nanocomposites. It features information on current synthesis and structure-property-relationships of metals and ceramics reinforced with CNT, organizing the vast array of surveys scattered throughout the literature in a single monograph. With its laboratory protocols and data tables this is invaluable reading for research workers and academics, as well as for applied scientists and industry personnel.

Цена: 3087.48 руб.
ISBN: 9783527627004

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Carbon Nanotubes and Nanosensors. Vibration, Buckling and Balistic Impact
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Carbon Nanotubes and Nanosensors. Vibration, Buckling and Balistic Impact

Автор: Isaac Elishakoff

The main properties that make carbon nanotubes (CNTs) a promising technology for many future applications are: extremely high strength, low mass density, linear elastic behavior, almost perfect geometrical structure, and nanometer scale structure. Also, CNTs can conduct electricity better than copper and transmit heat better than diamonds. Therefore, they are bound to find a wide, and possibly revolutionary use in all fields of engineering. The interest in CNTs and their potential use in a wide range of commercial applications; such as nanoelectronics, quantum wire interconnects, field emission devices, composites, chemical sensors, biosensors, detectors, etc.; have rapidly increased in the last two decades. However, the performance of any CNT-based nanostructure is dependent on the mechanical properties of constituent CNTs. Therefore, it is crucial to know the mechanical behavior of individual CNTs such as their vibration frequencies, buckling loads, and deformations under different loadings. This title is dedicated to the vibration, buckling and impact behavior of CNTs, along with theory for carbon nanosensors, like the Bubnov-Galerkin and the Petrov-Galerkin methods, the Bresse-Timoshenko and the Donnell shell theory.

Цена: 24191.74 руб.
ISBN: 9781118563304

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Carbon-Fluorine Compounds
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Carbon-Fluorine Compounds

Автор: CIBA Foundation Symposium

The Novartis Foundation Series is a popular collection of the proceedings from Novartis Foundation Symposia, in which groups of leading scientists from a range of topics across biology, chemistry and medicine assembled to present papers and discuss results. The Novartis Foundation, originally known as the Ciba Foundation, is well known to scientists and clinicians around the world.

Цена: 11377.85 руб.
ISBN: 9780470717516

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Carbon-Rich Compounds
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Carbon-Rich Compounds

Автор: Michael Haley M

This is the only up-to-date book on the market to focus on the synthesis of these compounds in this particularly suitable way. A team of excellent international authors guarantees high-quality content, covering such topics as monodisperse carbon-rich oligomers, molecular electronic wires, polyaromatic hydrocarbons, nonconjugated small molecules, nanotubes, fullerenes, polyynes, macrocycles, dendrimers, phenylenes and diamondoid structures. The result is a must-have for everyone working in this expanding and interdisciplinary field, including organic and polymer chemists, materials scientists, and chemists working in industry.

Цена: 25406.85 руб.
ISBN: 9783527607242

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Carbonate Cementation in Sandstones
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Carbonate Cementation in Sandstones

Автор: Sadoon Morad

Carbonate cements are very common and abundant in clastic sequences. They profoundly influence the quality of hydrocarbon reservoirs and supply important information on palaeoenvironments and the chemical composition and flow patterns of fluids in sedimentary basins. Despite this importance, their distribution patterns in time and space and their geochemical evolution are not yet deeply explored and elucidated. This Special Publication contains 21 review papers and case studies on carbonate cementation in clastic sequences written by invited specialists on the subject. These papers present a wide and deep coverage that enhance our knowledge about carbonate cementation in various clastic depositional environments, tectonic settings and burial histories. The book will be of special interest to researchers, petroleum geologists and teachers and students at the postgraduate level. If you are a member of the International Association of Sedimentologists, for purchasing details, please see: http://www.iasnet.org/publications/details.asp?code=SP26

Цена: 21651.05 руб.
ISBN: 9781444304909

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Carbonate Platforms (Special Publication 9 of the IAS)
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Carbonate Platforms (Special Publication 9 of the IAS)

Автор: Maurice Tucker E

This volume also discusses the computer modelling of carbonate cycles and sequence analysis. This will prove an invaluable text for senior undergraduate and postgraduate students in the earth sciences in general and will also be of value to the professional researcher. Carbonate platforms contains contributions from an international authorship and the volume has been edited by one of the most respected names in the earth sciences. Areas covered include; early rifting deposition; examples from carbonate sequences of Sardinia (Cambrian) and Tuscany (Triassic-Jurassic), Italy; geometry and evolution of platform-margin bioclastic shoals, late Dinantian (Mississippian), Derbyshire, UK; cyclic sedimentation in cabonate and mixed carbonate/clastic environments; four simulation programs for a desktop computer; middle Triassic carbonate ramp systems in the Catalan Basis, N.E. Spain; facies, cycles, depositional sequencies and controls; stages in the evolution of late Triassic and Jurassic platform carbonates; western margin of the Subalpine basin, Ardech, France. The formation and drowning of isolated carbonate platforms; tectonic and ecologic control of the Northern Apennines; controls on Upper Jurassic carbonate build up development in the Lusitanian Basin, Portugal; Hauterivian to Lower Aptian carbonate shelf sedimentation and sequence stratigraphy in the Jura and northern Subalpine chains (southeastern France and Swiss Jura); basement structural controls on Mesozoic carbonate facies in northeastern Mexico; the Aptian-Albian carbonate episode of the Basque-Cantabrian Basis (Northern Spain); general characteristics, controls and evolution; response of the Arabian carbonate platform margin slope to orogenic closing of an ocean basin, Cretaceous, Oman.

Цена: 9389.49 руб.
ISBN: 9781444303841

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Cardiovascular Disease
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Cardiovascular Disease

Автор: Группа авторов

A comprehensive, accessible summary of the latest research in heart disease risk factors Cardiovascular Disease (CVD) is a major cause of early death and disability across the world. The major markers of risk—including high blood cholesterol, smoking, and obesity—are well known, but studies show that such markers do not account for all cardiovascular risk. Written by a team of renowned experts in the field, this comprehensive and accessible book examines the evidence for emerging and novel risk factors, and their relationship with diet and nutrition. Fully updated throughout, Cardiovascular Disease: Diet, Nutrition and Emerging Risk Factors, 2nd Edition covers everything from the epidemiology of cardiovascular disease, to genetic factors, to inflammation and much more – offering invaluable advice on reducing risk factors and preventing CVD. This new edition: Authoritatively reports on the link between emerging aspects of diet, lifestyle and cardiovascular disease risk Focuses on novel risk factors of CVD, including the human gut microbiome and fetal and childhood origins, and how it can be prevented Features recommendations for interventions and future research Includes references, commonly asked questions that summarise the take-home messages, and an online glossary Cardiovascular Disease: Diet, Nutrition and Emerging Risk Factors, 2nd Edition is an important book for researchers and postgraduate students in nutrition, dietetics, food science, and medicine, as well as for cardiologists and cardiovascular specialists.

Цена: 8990.48 руб.
ISBN: 9781118829905

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Career Programming: Linking Youth to the World of Work. New Directions for Youth Development, Number 134
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Career Programming: Linking Youth to the World of Work. New Directions for Youth Development, Number 134

Автор: Hirsch Barton J

Across education, out-of-school-time programming, and workforce development, researchers and practitioners are seeking ways to bolster the career readiness of our nation’s youth, particularly low-income youth. This issue brings together information from a variety of disciplines and fields to help researchers, practitioners, and policymakers understand what we know and need to learn to provide youth with effective, engaging career-related programming. The articles highlight key findings about how youth learn about careers and develop a vocational identity, whether adolescent employment is beneficial for youth, and how to align our various systems to promote positive youth development. Models of career programming from education, afterschool, and workforce development are highlighted, as are strategies for collaborating with businesses. The volume emphasizes the practical implications of research findings, keeping the focus on how to develop evidence-based practices to support career development for youth. This is the 134th volume of New Directions for Youth Development, the Jossey-Bass quarterly report series dedicated to bringing together everyone concerned with helping young people, including scholars, practitioners, and people from different disciplines and professions.

Цена: 3203.47 руб.
ISBN: 9781118440773

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Carrier-bound Immobilized Enzymes
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Carrier-bound Immobilized Enzymes

Автор: Linqiu Cao

The first systematic overview of this key technique since the early 1990s, this authoritative reference is the only handbook available to include all recent developments. The author draws on his wide-ranging experience in both academia and industry to systematically cover all types of enzyme immobilization methods, such as adsorption-based and covalent immobilization, as well as enzyme entrapment and encapsulation. Throughout, a careful review of materials and techniques for the generation of functional immobilized enzymes benefits both developers and users of carrier-bound enzymes. A must for biotechnologists, biochemists and preparative chemists using enzymes in their daily work.

Цена: 38773.06 руб.
ISBN: 9783527607082

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Case Studies in Modern Drug Discovery and Development
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Case Studies in Modern Drug Discovery and Development

Автор: Huang Xianhai

Learn why some drug discovery and development efforts succeed . . . and others fail Written by international experts in drug discovery and development, this book sets forth carefully researched and analyzed case studies of both successful and failed drug discovery and development efforts, enabling medicinal chemists and pharmaceutical scientists to learn from actual examples. Each case study focuses on a particular drug and therapeutic target, guiding readers through the drug discovery and development process, including drug design rationale, structure-activity relationships, pharmacology, drug metabolism, biology, and clinical studies. Case Studies in Modern Drug Discovery and Development begins with an introductory chapter that puts into perspective the underlying issues facing the pharmaceutical industry and provides insight into future research opportunities. Next, there are fourteen detailed case studies, examining: All phases of drug discovery and development from initial idea to commercialization Some of today's most important and life-saving medications Drugs designed for different therapeutic areas such as cardiovascular disease, infection, inflammation, cancer, metabolic syndrome, and allergies Examples of prodrugs and inhaled drugs Reasons why certain drugs failed to advance to market despite major research investments Each chapter ends with a list of references leading to the primary literature. There are also plenty of tables and illustrations to help readers fully understand key concepts, processes, and technologies. Improving the success rate of the drug discovery and development process is paramount to the pharmaceutical industry. With this book as their guide, readers can learn from both successful and unsuccessful efforts in order to apply tested and proven science and technologies that increase the probability of success for new drug discovery and development projects.

Цена: 16569.68 руб.
ISBN: 9781118219706

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Castells and the Media. Theory and Media
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Castells and the Media. Theory and Media

Автор: Philip Howard N

One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.

Цена: 6622.35 руб.
ISBN: 9780745673011

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Casting for Big Ideas. A New Manifesto for Agency Managers
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Casting for Big Ideas. A New Manifesto for Agency Managers

Автор: Andrew Jaffe

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.

Цена: 5854.62 руб.
ISBN: 9780471480914

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