зарубежная деловая литература (страница 103)

Автор: Eugen Reichl

Die 17. Ausgabe des Raumfahrt-Klassikers. Nehmen Sie teil am gro?en Abenteuer unserer Zeit… Raumfahrt im 21. Jahrhundert: Spannender als Science Fiction. In den SPACE-Jahrb?chern halten wir f?r Sie die aktuellen Entwicklungen in der Raumfahrt fest. Sachkundig, pointiert, aktuell und spannend
ARTEMIS: Bemannte Mondlandung vorverleg *** Starlink: Begeisterte Kunden, geschockte Astronomen *** Vision SPACE 2040: Ihr Zeittunnel in die Zukunft *** SpaceX: Big Fucking Rocket wird zum Starship *** Hermann Noordung: Vergessener Pionier *** Lunar Gemini: Reserveplan der NASA *** Ein Helikopter auf Titan *** Bemannt zur Venus? *** Science-Fiction Wettbewerb *** Raumfahrtchronik mit Statistik 2018 & 2019 *** SPACE-Panorama – kurz notiert *** und vieles mehr…

Серия: SPACE Raumfahrtjahrb?cher

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Автор: P. E. Jones

SPACE TROOPERS ist packende und actionreiche Military Science Fiction. Im Kampf gegen die Aliens entscheidet sich das Schicksal der gesamten Menschheit. Folge 12: Der Anschlag Auf beiden Seiten des Sprungtors kommt es zu heftigen Gefechten. Wer ist Freund? Wer ist Feind? Auch eine Delegation des Sternenrats macht sich auf den Weg. Die Rettung der Menschheit, die Aufnahme der Menschen in den Sternenrat, ist greifbar nahe. Doch es gibt M?chte auf der Erde, die das um jeden Preis verhindern wollen.

Исполнители: Uve Teschner

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Автор: Vicente Celi-Kresling

Dieser Sprachf?hrer richtet sich sowohl an Spanischanf?nger als auch an jene, die bereits Spanisch sprechen und sich speziell f?r die lateinamerikanischen Besonderheiten – besonders die der Umgangssprache – interessieren. Denn das Motto «Mit Englisch kommt man immer durch!» gilt in Lateinamerika nicht. Nach Verlassen des Flughafens ist ein Grundwortschatz des Castellano zur Verst?ndigung unerl??lich. Das lateinamerikanische Spanisch ist das Spanisch Kastiliens durchsetzt mit einigen Brocken der Indiosprachen. Man spricht es nicht mit dem Mund, sondern mit dem ganzen K?rper. Dieses Buch enth?lt neben vielen praktischen Verhaltensregeln eine vereinfachte, leicht anwendbare Grammatik und einen Grundwortschatz, der besonders auf die Bed?rfnisse von Individualreisenden abgestimmt sind. ?Buen viaje!

Серия: Kauderwelsch

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Автор: Peter Benson L

In this practical book, Dr. Peter Benson, a leading authority on childhood and adolescence, describes a simple yet powerful plan for awakening the spark that lives inside each and every young person. Sparks—when illuminated and nurtured—give young people joy, energy, and direction. They have the power to change a young person’s life from one of “surviving” to “thriving.” Grounded in new research with thousands of teenagers and parents, Sparks offers a step-by-step approach to helping teenagers discover their unique gifts, and works for all families, no matter their economic status, parenting situation, or ethnic background.

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Автор: Judith Humphrey

Make every communication count—with a simple, four-step speaking model Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well—in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly «insignificant» interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader. In this eye-opening guide, aspiring (and established) leaders can enhance their reputations and influence by following a few simple steps. Speaking as a Leader: Shows how to structure your thoughts and message in any situation using a four-step model Offers tips on listening effectively, in three dimensions Details why you are the best visual and how to avoid «Death by PowerPoint» Offers guidance on taking the «numb» out of numbers Includes tips on moving from subject to message With Speaking as a Leader, you'll learn to tap into your innate leadership skills at every occasion—whether small or large—and earn the sort of respect that creates devoted friends and passionate supporters.

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Автор: Стивен Кови

Over two million copies sold. Stephen M. R. Covey shows how trustand the speed at which it is established with clients, employees, and all stakeholdersis the single most critical component of a successful leader and organization.Stephen M. R. Covey, widely known as one of the world's leading authorities on trust, asserts that it is ';the most overlooked, misunderstood, underutilized asset to enable performance. Its impact, for good or bad, is dramatic and pervasive. It's something you can't escape.' Thankfully, it's is also the thing that can dramatically improve your personal and professional success. Why trust? The simple, often overlooked fact is this: work gets done with and through people. The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in every transaction and every relationshipfrom the most personal to the broadest, most indirect interaction. It specifically demonstrates how to establish trust intentionally so that you and your organization can forego the time-killing, bureaucratic check-and-balance processes that is so often deployed in lieu of actual trust. This 2018 updated edition includes an insightful afterword by the author which explores ten key reasons why trust is more relevant now than ever beforeincluding how trust is the new currency of our world today.

Исполнители: Стивен Кови

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Автор: Wilfried von Eiff

Satt werden oder Begeisterung empfinden? Die vom Centrum f?r Krankenhaus-Management durchgef?hrte Studie 'Patientenorientierung und Prozessoptimierung in der Speisenversorgung von Krankenh?usern' zeigt, dass sich jedes sechste Krankenhaus veranlasst sieht, eine Ver?nderung der eigenen Warmk?chenverpflegung anzugehen. Die Gr?nde daf?r sind vielf?ltig: · Sicherstellung der Hygienestandards, · Steigerung der Patientenzufriedenheit, · Investitionen in K?chentechnik, · Nutzung des Speisenmanagements als Marketingfaktor. Genau hier setzt das Werk an und liefert fundiertes Wissen sowie vielf?ltige Antworten zu den Fragen der Speisenversorgung in der Gemeinschaftsverpflegung mit Blick auf zentrale Qualit?ts-, Wirtschaftlichkeits- und Marketingaspekte.

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Автор: Philip Kotler

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

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Автор: Sean Smith

'A compelling new book' Daily Express Intimate and revealing, Spice Girls is the definitive story of the world’s most iconic girl group. Through compelling new research and interviews, Sunday Times best-selling biographer Sean Smith reveals what life was really like for five fiercely independent and ambitious young women who were propelled to international fame in the 90s with unstoppable momentum. Quickly establishing themselves as the biggest success in British pop music since The Beatles, they were adored and admired in equal measure: the Spice Girls made a connection with millions of young women across the globe who were inspired by their enthusiasm for life and their famous Girl Power philosophy. The fab five became one of the most successful music acts in history, with more than 85 million record sales world-wide and nine UK number one singles. Throughout the years, their lives have garnered unprecedented levels of media interest and fans have keenly followed their ups and downs – the personal conflicts, celebrity break-ups, controversies and parenthood. One thing’s for sure: they are never boring. In 2019, the prospect of their reunion tour has led to an outpouring of adoration and excitement, proving that the Spice Girls truly are an enduring cultural phenomenon.

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Автор: Jack Turner

A history of the trade that controlled the world and left an indelible impression on our taste buds; a sweeping story of avarice, ingenuity and exploration, spanning the globe and the centuries in its epic reconstruction of this magnificent obsession.Spices: for centuries the staple of cuisine, remedies and ritual, they have commanded the highest of prices. To this day, saffron is, per ounce, one of the most expensive commodities known to man. For their sake, fortunes have been made and lost, empires built and destroyed, and new worlds discovered. Astoundingly, in the 17th-century more people died for the sake of cloves than in all the European dynastic wars of the period.However the spice trade dates bank thousands of years before this. Ancient Egyptian hieroglyphs depict a merchant fleet sailing south to the Horn of Africa and returning triumphantly with a priceless cargo of cinnamon. Only the story of mankind’s infatuation with precious metals can rival the story of spice in scope; and only the history of silver and gold rivals that of spice for its improbable and extraordinary combination of discovery and conquest, heroism and savagery, greed and violence.

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Автор: Christopher Cowan

Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, the authors synthesize changes such as: Increasing cultural diversity. Powerful new social responsibility initiatives. The arrival of a truly global marketplace. This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century.

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Автор: Richard de Hoop

Flexibel, intelligent, vielseitig, kooperativ und sich selbst organisierend – so sind die Teams der Zukunft. Mit einem Wort: virtuos. Und diese Zukunft hat bereits begonnen. Quer durch alle Branchen fordern disruptive Unternehmen die Etablierten heraus. Sie sind hoch dynamisch und extrem erfolgreich. Wenn die Unternehmen von heute in Zukunft noch mitspielen wollen, dann sollten sie Virtuosen werden.
Richard de Hoop zeigt, was Teams tun k?nnen, um fit f?r die Zukunft zu werden. Das bereits in Macht Musik vorgestellte Orchestermodell ist daf?r ein ausgezeichnetes Hilfsmittel. Herzst?ck des Buches sind Anleitungen und Impulse, wie man in jeder der acht Teamrollen zum Team-Virtuosen wird. Eingebettet ist dieser praktische Teil in viele spannende Geschichten der innovativsten Unternehmen unserer Zeit. Richard de Hoop ist Berater in solchen hochinnovativen Unternehmen und berichtet aus der Insiderperspektive, wie die modernsten Unternehmensteams heute die Weichen f?r morgen stellen.

Серия: Dein Business

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Автор: Chris Louca

Sports Dentistry: Principles and Practice is a comprehensive resource that addresses all aspects of this burgeoning field of dentistry. Provides a comprehensive manual that covers the fundamental principles and practice of sports dentistry Addresses all aspects of sports dentistry, including treatment of injuries, preventative measures, oral health and marketing and practice management Offers information on providing dental facilities at sporting arenas Presents suggestions for treating young children and the specific issues they present Includes a companion website with illustrative case studies

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Автор: James C. Puhalla

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Автор: Greg Jensen

A proven,easy-to-understandmethod for makingmoney with options «If you've never invested in the stock market,this is the book for you. If you've been investingfor years . . . this is still the book for you. A fantastic introduction to options.» —Jon «DOCTOR J» Najarian, Co-founder, OptionMonster.com Spread trading-the practice of combining optiontrades and adjusting them over time-is being used successfullyby more and more professional traders. In this book, Greg Jensenshows nonprofessionals the tremendous advantages thissafe and profitable method offers. In simple and precise terms, Spread Trading providesreaders with all the essential tools to begin trading options.It explains, in nine simple steps, the basics of puts, calls,strike prices, and spreads-assuming no prior knowledge onyour part-and tells how to profit no matter what the market does.The author has helped thousands of people achieve successimplementing this approach, and with Spread Trading, hecontinues to educate individuals on the benefits of trading thisway, showing you how to make money while reducing risk. Building his lessons around the entertaining story oftwo ordinary guys figuring out how to trade options with each other,Jensen offers more than dry formulas-he relates the sense andthe intuition of trading options in a way that is simple,methodical, and easy to follow.

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Автор: Keith McCormick

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Автор: Стивен Деннинг

Take a satirical scamper through organizational life in the midst of changing times, brought to you by master storyteller and former World Bank executive Steve Denning. With wisdom and a healthy dose of wit, Denning introduces a cast of furry characters who together learn the fine art of change through storytelling in their quest to overcome obstacles, generate enthusiasm and teamwork, share knowledge, and ultimately lead their company into a new era of success and significance. Through the stories of Squirrel Inc., readers will learn that the ability to tell the right story at the right time can determine the outcome of any major change effort. In each chapter Denning's squirrels learn to use storytelling to address leadership challenges: How to bring about change How to communicate who you are How to transmit values How to foster collaboration How to stop rumors How to share knowledge How to lead your organization into the future

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Автор: Frederik Krebs C

Organic photovoltaics (OPV) are a new generation of solar cells with the potential to offer very short energy pay back times, mechanical flexibility and significantly lower production costs compared to traditional crystalline photovoltaic systems. A weakness of OPV is their comparative instability during operation and this is a critical area of research towards the successful development and commercialization of these 3rd generation solar cells. Covering both small molecule and polymer solar cells, Stability and Degradation of Organic and Polymer Solar Cells summarizes the state of the art understanding of stability and provides a detailed analysis of the mechanisms by which degradation occurs. Following an introductory chapter which compares different photovoltaic technologies, the book focuses on OPV degradation, discussing the origin and characterization of the instability and describing measures for extending the duration of operation. Topics covered include: Chemical and physical probes for studying degradation Imaging techniques Photochemical stability of OPV materials Degradation mechanisms Testing methods Barrier technology and applications Stability and Degradation of Organic and Polymer Solar Cells is an essential reference source for researchers in academia and industry, engineers and manufacturers working on OPV design, development and implementation.

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Автор: Jo Monroe

How did the curry get here and how did the Brits, a nation famed for a love of bland food, end up with Chicken Tikka Masala as their favourite dish? It is a history that took curry, via the British Empire, from its Eastern origins, around the globe. This book talks to the men and women who gambled everything to make a living, who endured indifference and racism to secure an income and those who got their relatives to pack the cardamom when they visited as there was no other way of obtaining the ingredients. This book looks at how the British love affair with curry has changed lives, not just in Britain but around the globe

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Автор: David Lavinsky

Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

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Автор: Colin Barrow

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Автор: Alex Cowan

The non-technical guide to building a booming tech-enabled business Thinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today’s hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how to formulate and reality test new ideas package what you learn into frameworks that are highly actionable for engineers understand key foundation concepts about modern software and systems participate in an agile/lean development team as the ‘voice of the customer’ Even if you have a desire to learn to program (and I highly recommend doing whatever unlocks your ‘inner tinkerer’), these foundation concepts will help you target what exactly you want to understand about hands-on technology development. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction. Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires thoughtful, evidence-based product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any tech-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You’ll learn: 1. How to apply today’s leading management frameworks to a tech business 2. How to package your product idea in a way that’s highly actionable for your technical team 3. How to ask the right questions about technology selection and product architecture 4. Strategies to leverage what your technology ecosystem has to offer 5. How to carefully define the roles on your team, and then effectively evaluate candidates 6. The most common disconnects between engineers and business people and how to avoid them 7. How you can apply process design to your tech business without stifling creativity 8. The steps to avoid the most common pitfalls tech founders encounter Now is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.

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Автор: Marsha Collier

The gold standard for eBay users who want to get serious about selling Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For Dummies. EBay superstar author Marsha Collier packs the fourth edition of her mega-selling book with everything you need to know, from how to tap the explosive power of social media for promoting your business to the very latest on eBay?s fees and payment structure, how to maintain your own customer service center, ways to build an audience, and much more. Shows you how to lay the foundation for a business by setting up a store and reviews legal requirements and restrictions Helps you price and source your merchandise Explores how to attract an audience using social media through your own site Gives you a quick MBA in budgeting, money transactions, customer service, shipping, and more Offers insight on other sellers who have been successful on eBay and what you can learn from them Kick-start your eBay business and get profitable with this must-have guide from eBay superstar Marsha Collier.

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Автор: Bruce R. Hopkins

Nuts-and-bolts guidance on the laws, rules, and regulations governing the nonprofit sector—from leading nonprofit law expert, Bruce R. Hopkins Nonprofits must comply with stringent federal and state laws due to their special tax-exempt status; the government's ultimate threat is revocation of a nonprofit's tax-exempt status, which usually means the nonprofit's demise. Written in plain English, not «legalese,» Starting and Managing a Nonprofit Organization: A Legal Guide, Sixth Edition, provides essential guidance for those interested in starting nonprofits, as well as valuable advice for leaders of established organizations. Revised and expanded to include updated information on changes in laws, rules, and regulations governing the nonprofit sector Covers federal tax law, nonprofit, governance, the annual information return (Form 990), charitable giving rules, and current IRS ruling policy Presents essential, practical legal information in easy-to-understand English Explains the applications and implications of corporate, tax, and fundraising laws for nonprofits This easy-to-read resource contains essential information on virtually every legal aspect of starting and operating a nonprofit organization from receiving and maintaining tax-exempt status to tips for successful management practices.

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Автор: Greg Holden

The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.

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Автор: Greg Holden

Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know set up a website and start trading quickly and profitably. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition, this book is just what you need to succeed.

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Автор: Colin Barrow

Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. With Starting and Running a Business All-In-One For Dummies, 2nd Edition , you'll discover how to: Identify new business opportunities Put together a business plan Find the money you need to get started Keep track of your finances -bookkeeping and forecasting Find, manage and retain good employees Deal with the legal aspects of running a business Market and sell your product Use new technology Grow and expand your business

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Автор: Arnold Goldstein S

Live your entrepreneurial dream with no-or little-money down Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there's more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six common myths: avoid the traps and misconceptions of starting up * Should you take on a partner? * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply * Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.

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Автор: Adam Toren

The easy way to help your kid start a business Do you have a budding entrepreneur on your hands who's anxious to bring the next great business idea to life? Make their dream come true with the accessible, expert help in Starting Your Own Business. Written with young learners in mind, this book walks your child through the steps that turn a bright idea into a profitable business. An extension of the trusted For Dummies brand, Starting Your Own Business speaks to juniors in a language they can understand, offering guidance and actionable plans to turn their business idea into a reality. From setting goals to putting together a plan that encourages others to help them get their idea off the ground, it offers everything kids need to get their business started and make it grow. The book features a design that is heavy on eye-popping graphics that hold children's attention The content focuses on the steps to completing a project A small, full-color, non-intimidating package instills confidence in the reader Basic projects set the reader on the road to further exploration Children are notorious for their huge imaginations. Now, their ideas can live in the real world—and translate to real profit—with the help of Starting Your Own Business.

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Автор: Brad Feld

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Автор: Matt Blumberg

One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges—they've been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn’t work, and they share their lessons learned in Startup CXO. Unlike other business books, Startup CXO is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, Startup CXO is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads. CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. Startup CXO has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a «CEO to CEO Advice» summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO. Startup CXO also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives. Startup CXO is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career." —Scott Dorsey, Managing Partner, High Alpha

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Автор: Marc Nager

Tested principles for transforming an idea into a fully operational company Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results. The principles described in each chapter will give any business idea a greater chance for success. Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love Apply these simple actionable principles to launch your own startup revolution.

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Автор: Carlye Adler

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all. While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.

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Автор: Thomas Ryan P

Praise for the Second Edition «As a comprehensive statistics reference book for quality improvement, it certainly is one of the best books available.» —Technometrics This new edition continues to provide the most current, proven statistical methods for quality control and quality improvement The use of quantitative methods offers numerous benefits in the fields of industry and business, both through identifying existing trouble spots and alerting management and technical personnel to potential problems. Statistical Methods for Quality Improvement, Third Edition guides readers through a broad range of tools and techniques that make it possible to quickly identify and resolve both current and potential trouble spots within almost any manufacturing or nonmanufacturing process. The book provides detailed coverage of the application of control charts, while also exploring critical topics such as regression, design of experiments, and Taguchi methods. In this new edition, the author continues to explain how to combine the many statistical methods explored in the book in order to optimize quality control and improvement. The book has been thoroughly revised and updated to reflect the latest research and practices in statistical methods and quality control, and new features include: Updated coverage of control charts, with newly added tools The latest research on the monitoring of linear profiles and other types of profiles Sections on generalized likelihood ratio charts and the effects of parameter estimation on the properties of CUSUM and EWMA procedures New discussions on design of experiments that include conditional effects and fraction of design space plots New material on Lean Six Sigma and Six Sigma programs and training Incorporating the latest software applications, the author has added coverage on how to use Minitab software to obtain probability limits for attribute charts. new exercises have been added throughout the book, allowing readers to put the latest statistical methods into practice. Updated references are also provided, shedding light on the current literature and providing resources for further study of the topic. Statistical Methods for Quality Improvement, Third Edition is an excellent book for courses on quality control and design of experiments at the upper-undergraduate and graduate levels. the book also serves as a valuable reference for practicing statisticians, engineers, and physical scientists interested in statistical quality improvement.

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Автор: Roger Hoerl

How statistical thinking and methodology can help you make crucial business decisions Straightforward and insightful, Statistical Thinking: Improving Business Performance, Second Edition, prepares you for business leadership by developing your capacity to apply statistical thinking to improve business processes. Unique and compelling, this book shows you how to derive actionable conclusions from data analysis, solve real problems, and improve real processes. Here, you'll discover how to implement statistical thinking and methodology in your work to improve business performance. Explores why statistical thinking is necessary and helpful Provides case studies that illustrate how to integrate several statistical tools into the decision-making process Facilitates and encourages an experiential learning environment to enable you to apply material to actual problems With an in-depth discussion of JMP® software, the new edition of this important book focuses on skills to improve business processes, including collecting data appropriate for a specified purpose, recognizing limitations in existing data, and understanding the limitations of statistical analyses.

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Автор: Klaus-Dieter Thill

Die «F?nf-Minuten-Facts&Figures aus der Gesundheitswirtschaft» geben – themenspezifisch in kurzer und ?bersichtlicher Form aufbereitet – Einblicke in Hintergr?nde, Entwicklungen und Trends des Gesundheitsmarktes sowie der hier t?tigen Akteure. Die Outline-Darstellung «Status quo und M?glichkeiten des Einsatzes von Health Wearables bei der Patientenbetreuung in Arztpraxen» skizziert den gegenw?rtigen Bedingungsrahmen sowie die M?glichkeiten f?r die Verwendung von Activity und Fitness Trackern, Sensoren und Apps bei der Patientenbetreuung durch niedergelassene ?rzte.

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Автор: Джон Богл

A journey through the Index Revolution from the man who started it all Stay the Course is the story the Vanguard Group as told by its founder, legendary investor John C. Bogle. This engrossing book traces the history of Vanguard—the largest mutual fund organization on earth. Offering the world’s first index mutual fund in 1976, John Bogle led Vanguard from a $1.4 billion firm with a staff of 28 to a global company of 16,000 employees and with more than $5 trillion in assets under management. An engaging blend of company history, investment perspective, and personal memoir, this book provides a fascinating look into the mind of an extraordinary man and the company he created. John Bogle continues to be an inspiring and trusted figure to millions of individual investors the world over. His creative innovation, personal integrity, and stubborn determination infuse every aspect of the company he founded. This accessible and engaging book will help you: Explore the history of some of Vanguard’s most important mutual funds, including First Index Investment Trust, Wellington Fund, and Windsor Fund Understand how the Vanguard Group gave rise to the Index Revolution and transformed the lives of millions of individual investors Gain insight on John Bogle’s views on values such as perseverance, caring, commitment, integrity, and fairness Investigate a wide range of investing topics through the lens of one of the most prominent figures in the history of modern finance The Vanguard Group and John Bogle are inextricably linked—it would be impossible to tell one story without the other. Stay the Course: The Story of Vanguard and the Index Revolution weaves these stories together taking you on a journey through the history of one revolutionary company and one remarkable man. Investors, wealth managers, financial advisors, business leaders, and those who enjoy a good story, will find this book as informative and unique as its author.

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Автор: Mara Lee

Becoming a mum is an incredible journey that will change your life forever, but not always in the way you expect … Mara Lee's Staying Mum tells it like it is, offering valuable advice about how to stay sane during that first year when, among other challenges, you'll be required to master the art of breastfeeding with bursting bazookas, bottle-feeding without a guilt chaser and settling your newborn baby to sleep on next to no sleep yourself. Featuring expert advice and seriously useful tips, Staying Mum breaks the code of silence about life as a new mum by revealing the truth about the good bits, the bad bits and, yes, even the ugly bits. Whether you're expecting your first baby or you're an experienced mum who's ready to look back and laugh, go no further than Staying Mum for a hilarious but practical account of the most exciting challenge most women will ever face.

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Автор: Steve Cone

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.

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Автор: Steve Cone

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.

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Автор: Stan Wolf

Corona ist nat?rlich auch am Untersberg ein Thema. Dabei wird die Pandemie schon als Zeichen des bevorstehenden Umschwungs gedeutet. Auch viele andere Signale weisen darauf hin. Gerade nach der Schlie?ung der deutsch-?sterreichischen Grenze im Bereich des Untersbergs spielt es aber auch eine sehr praktische Rolle. Denn Wolf ger?t in eine Kontrolle von deutschen Grenzbeamten, die ihre Befugnisse ?berschreiten. Da eilt ihnen aber der Untersberg mit all seinen Mysterien zu Hilfe. Trotzdem beh?lt Wolf seine Ruhe und kommt auch noch weiteren spannenden Begebenheiten auf die Spur. Was hat es mit den Vril-Damen auf sich? Und wird Wolf wirklich von Geheimdienstlern beobachtet? Es bleibt weiter spannend …

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Автор: Kurt Simmen

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Автор: Mark van Rijmenam

An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

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Автор: Stephen Roach S

As Morgan Stanley's chief Asia specialist, getting Asia right is Stephen Roach's personal obsession, and this in-depth compilation represents more than 70 of Roach's key research efforts not just on Asia, but also on how the region fits into the broad context of increasingly globalized financial markets. The book argues that the «Asia factor» is not a static concept, but rather one that is constantly changing and evolving. Broken down into five parts–Asia's critical role in globalization; the coming rebalancing of the Chinese economy; a new pan-regional framework for integration and competition; and a frank discussion of the biggest risk to this remarkable transformation–this book will help readers understand and profit from the world's most dynamic region.

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Автор: Джереми Миллер

Sticky Branding – особый вид брендинга, который сфокусирован на создании неразрывных отношений с клиентами. Джереми Миллер 10 лет исследовал успешные алгоритмы продвижения. Он взял более сотни интервью у владельцев и топ-менеджеров, которым удалось наделить свои компании «прилипчивой силой». Автор сформулировал 12,5 принципов Sticky Branding, которые помогут вам создать «фанатское сообщество» вокруг компании, добиться максимального доверия клиентов и сделать бренд культовым без затрат на рекламу.

Серия: Экономика эмоций. Как стимулировать клиентов в цифровую эпоху

Исполнители: Виктор Бабков

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Автор: Джереми Миллер

Sticky Branding – особый вид брендинга, который сфокусирован на создании неразрывных отношений с клиентами. Джереми Миллер 10 лет исследовал успешные алгоритмы продвижения. Он взял более сотни интервью у владельцев и топ-менеджеров, которым удалось наделить свои компании «прилипчивой силой». Автор сформулировал 12,5 принципов Sticky Branding, которые помогут вам создать «фанатское сообщество» вокруг компании, добиться максимального доверия клиентов и сделать бренд культовым без затрат на рекламу. В формате PDF A4 сохранен издательский макет книги.

Серия: Экономика эмоций. Как стимулировать клиентов в цифровую эпоху

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Автор: Henrietta Moore L

How adequate are our theories of globalisation for analysing the worlds we share with others? In this provocative new book, Henrietta Moore asks us to step back and re-examine in a fresh way the interconnections normally labeled 'globalisation'. Rather than beginning with abstract processes and flows, Moore starts by analyzing the hopes, desires and satisfactions of individuals in their day-to-day lives. Drawing on a wide range of examples, from African initiation rituals to Japanese anime, from sex in virtual worlds to Schubert songs, Moore develops a theory of the ethical imagination, exploring how ideas about the human subject, and its capacities for self-making and social transformation, form a basis for reconceptualizing the role and significance of culture in a global age. She shows how the ideas of social analysts and ordinary people intertwine and diverge, and argues for an ethics of engagement based on an understanding of the human need to engage with cultural problems and seek social change. This innovative and challenging book is essential reading for anyone interested in the key debates about culture and globalization in the contemporary world.

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Автор: Byung-uk Lee

Als der Sohn des iranischen Postboten Yassir Navid spurlos verschwindet, bricht f?r ihn eine Welt zusammen. Seine Frau, Nia, die ihm noch Jahre sp?ter vorwirft, nicht auf ihren Sohn, Bassam, geachtet zu haben, begegnet ihm mit Hass. Die lieblose Ehe scheint zu zerbrechen. 19 Jahre sp?ter erscheinen pl?tzlich zwei Polizisten, die Yassir zu einem Mann bringen, der wissen k?nnte, wo sich Bassam befindet. Neue Hoffnung keimt wieder in ihm auf. Eingebettet in einer spannenden Verfolgungsjagd ist dies auch ein Roman f?r Leser, die sich f?r den Islam und die iranische Kultur interessieren. Als Leser folgt man nicht nur dem Protagonisten Yassir Navid auf der Suche nach seinem Sohn, sondern dringt auch tief in den Kern einer Kultur ein, die dem Okzident heute noch weitgehend unbekannt ist.

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Автор: Kim Klein

Stir It Up–written by renowned activist and trainer Rinku Sen–identifies the key priorities and strategies that can help advance the mission of any social change group. This groundbreaking book addresses the unique challenges and opportunities the new global economy poses for activist groups and provides concrete guidance for community organizations of all orientations. Sponsored by the Ms. Foundation, Stir It Up draws on lessons learned from Sen's groundbreaking work with women's groups organizing for economic justice. Throughout the book, Sen walks readers through the steps of building and mobilizing a constituency and implementing key strategies that can effect social change. The book is filled with illustrative case studies that highlight best organizing practices in action and each chapter contains tools that can help groups tailor Sen's model for their own organizational needs. Stir It Up will show your organization how to: Design and conduct actions that further campaign goals Develop effective leaders Build strong alliances and networks Generate and use solid research Design an effective media strategy Put in place a plan for internal political education and consciousness-raising With the information, tools, and suggestions outlined in this book your organization can use your «good idea» to change the world.

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Автор: Michael Merz

Claims reserving is central to the insurance industry. Insurance liabilities depend on a number of different risk factors which need to be predicted accurately. This prediction of risk factors and outstanding loss liabilities is the core for pricing insurance products, determining the profitability of an insurance company and for considering the financial strength (solvency) of the company. Following several high-profile company insolvencies, regulatory requirements have moved towards a risk-adjusted basis which has lead to the Solvency II developments. The key focus in the new regime is that financial companies need to analyze adverse developments in their portfolios. Reserving actuaries now have to not only estimate reserves for the outstanding loss liabilities but also to quantify possible shortfalls in these reserves that may lead to potential losses. Such an analysis requires stochastic modeling of loss liability cash flows and it can only be done within a stochastic framework. Therefore stochastic loss liability modeling and quantifying prediction uncertainties has become standard under the new legal framework for the financial industry. This book covers all the mathematical theory and practical guidance needed in order to adhere to these stochastic techniques. Starting with the basic mathematical methods, working right through to the latest developments relevant for practical applications; readers will find out how to estimate total claims reserves while at the same time predicting errors and uncertainty are quantified. Accompanying datasets demonstrate all the techniques, which are easily implemented in a spreadsheet. A practical and essential guide, this book is a must-read in the light of the new solvency requirements for the whole insurance industry.

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Автор: Lita Epstein

The easy way to get started in stock charts Many trading and technical analysis books focus on how to use charts to make stock trading decisions, but what about how to actually build a chart? Stock Charts For Dummies reveals the important stories charts tell, and how different parameters can impact what you see on the screen. This book will explain some of the most powerful display settings that help traders understand the information in a chart to find outperformance as its beginning. Stock Charts for Dummies will teach you how to build a visually appealing chart and add tools based on the type of trading or investing decision you're trying to make. It will also introduce you to the pros, cons, and best practices of using three key types of charts: Candlesticks, Bar Charts, and Line Charts. Build and use technical chart patterns Increase profits and minimize risk Track and identify specific trends within charts A unique guide for beginning traders and investors, Stock Charts for Dummies will help you make sense of stock charts.

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