зарубежная деловая литература (страница 86)

Автор: Sivasailam Thiagarajan

Praise for Thiagi's first Jolts! «If you facilitate group learning or change management, you won't want to miss this one!» —Elaine Biech, author of Business of Consulting and Training for Dummies «A valuable addition to any trainer's bookshelf.» —Jean Barbazette, president, The Training Clinic, and author of The Art of Great Training Delivery and Managing the Training Function for Bottom-Line Results «As a Charter Member of BFT (Borrow from Thiagi) Club, I've been adapting Thiagi's training activities for decades. . . . Use the jolts from this book as a way to instantly and successfully engage your participants with your topic.» —Steve Sugar, author of Games That Teach In his popular first collection of games, Jolts!, renowned trainer and game experts Sivasailam «Thiagi» Thiagarajan (writing with Tracy Tagliati ) handed trainers well-designed games to engage and energize participants, clarify complex ideas, and solidify concepts in participants' minds. Now Thiagi zaps us again with More Jolts!, a collection of 50 brand-new, ready-to-use jolts that share new ways to capture participants' attention; smooth transitions; keep participants alert even after a break; tap the wisdom of the group; and spice up lectures with relevant activities. The book even identifies the jolts that can be seamlessly incorporated into your next e-learning project or interactive webinar. Brief, engaging, and easily adaptable to your purpose, More Jolts! gives you everything you need to pump up the energy and effectiveness of your training programs.

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Автор: Whitney Tilson

A clear look at how to capture investment profits during difficult financial times The U.S. economy has become crippled by the credit and real estate catastrophe. Even though we've all been affected by the calamity and have heard no shortage of news about it, it still seems unfathomable and utterly incomprehensible to most people that the actions of certain mortgage brokers, bankers, ratings agencies, and investment banks could break the economic engine of the world. Now, for the first time, and in terms everyone can grasp, noted analysts and value investing experts Whitney Tilson and Glenn Tongue explain not only how it happened, but shows that the tsunami of credit problems isn't over. The second wave has yet to come. But if you know catastrophe is looming, you can sidestep the train wreck-and even profit. You just need to understand how bad times present opportunity and where to look. More Mortgage Meltdown can help you achieve this goal. The book Breaks down the complex mortgage products and rocket-science securities Wall Street created Addresses how to find investment opportunities within the rubble and position your portfolio to take advantage of the crisis Explains exactly how the combination of aggressive lending, government missteps, and Wall Street trading practices created the perfect economic storm Shows you why the crisis is not yet over and what we can expect going forward More Mortgage Meltdown can help you understand the events that have unfolded, and put you in a better position to profit from the opportunities that arise during these tough financial times.

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Автор: John Valasek

Morphing Aerospace Vehicles and Structures provides a highly timely presentation of the state-of-the-art, future directions and technical requirements of morphing aircraft. Divided into three sections it addresses morphing aircraft, bio-inspiration, and smart structures with specific focus on the flight control, aerodynamics, bio-mechanics, materials, and structures of these vehicles as well as power requirements and the use of advanced piezo materials and smart actuators. The tutorial approach adopted by the contributors, including underlying concepts and mathematical formulations, unifies the methodologies and tools required to provide practicing engineers and applied researchers with the insight to synthesize morphing air vehicles and morphing structures, as well as offering direction for future research.

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Автор: Chip Cummings

In Mortgage Myths, Realtor Ralph Roberts and mortgage consultant Chip Cummings take aim at the 77 mortgage myths that prevent so many would-be homeowners and real estate investors from pursuing their dreams of homeownership. You’ll learn the difference between good and bad debt, how to make mortgage approval easier and simpler, and how to use other people’s money to leverage your investments. This is the ultimate guide to getting the great deal you deserve.

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Автор: Frank J. Fabozzi

An up-to-date look at the latest innovations in mortgage-backed securities Since the last edition of Mortgage-Backed Securities was published over three years ago, much has changed in the structured credit market. Frank Fabozzi, Anand Bhattacharya, and William Berliner all have many years of experience working in the fixed-income securitization markets, and have witnessed many cycles of change in the mortgage and MBS sectors. And now, with the Second Edition of Mortgage-Backed Securities, they share their knowledge on many of the products and structuring innovations that have taken place since the financial crisis and fiscal reform. Written in a straightforward and accessible style, and containing numerous illustrations, this timely guide skillfully addresses the investment characteristics, creation, and analysis of mortgage-backed securities. Each chapter contains cutting-edge concepts that you'll need to understand in order to thrive within this arena. Discusses the dynamic interaction between the mortgage industry, home prices, and credit performance Addresses revised valuation techniques in which all non-agency MBS must be treated as credit pieces Examines the shift in this marketplace since the crisis and the impact on industry and investors Filled with in-depth insights and expert advice, Mortgage-Backed Securities, Second Edition offers you a realistic assessment of this field and outlines the products, structures, and analytical techniques you need to know about in this evolving arena.

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Автор: Patty Azzarello

Move past the obstacles and implement your new strategy Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be: a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe: an organization's tendency to stay very busy and completely engaged what it's already doing. This book shows you how to cut through resistance and get your team engaged and proactively doing the new thing! Author Patty Azzarello draws on over twenty-five years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through. Leaders tend to assume that stalls in execution are inevitable, unchanging parts of the workplace—but things can change. At the heart of every execution problem is the fact that there simply are not enough people doing what the business needs. This guide shows you how to get your entire organization on board—remove the fear, excuses, and hurdles—and uphold the new pursuit against distractions and dissent. No transformation can succeed without suitable engagement from the whole organization, but building engagement can be difficult, uncomfortable, and tentative. This book shows you how to get it done. Get your organization to embrace and personally commit to the new work Remove obstacles and passive aggressive attacks that block progress Defend new strategic initiatives against short term pressures to revert to «business as usual» Sustain momentum and the desire to move forward Make sure no one is ever asking, 'Are we still doing this?' Inertia isn't just a law of the universe, it's a law in the workplace that can be a major obstacle to making things happen. The great thing about inertia is that it cuts two ways: a body at rest remains at rest, but a body in motion remains in motion. People love to finish things. Move shows you how to make successful execution the new norm—starting today.

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Автор: Grant Lichtman

Advance Praise for Moving the Rock “The future comes at us fast – which means school reformers don’t have time to wait. They need real tools in real time. That’s why Moving the Rock is so important. Grant Lichtman has guidance for anyone – teachers, parents, administrators, government officials – intent on helping young people succeed not ‘someday,’ but today.” – Daniel H. Pink, best-selling author of Drive and A Whole New Mind “Grant Lichtman’s book is a clear and comprehensive guide to the “what" and the “how” of educational transformation. Organized around essential levers for change, it is a must-read for anyone who wants to make a difference in our schools.” —Tony Wagner, Harvard Ilab Expert in Residence, and best-selling author of The Global Achievement Gap and Creating Innovators” “This book gives me hope for a brighter future in education. Despite the dark clouds imposed by misguided policies, Grant Lichtman diligently tells stories of grass-roots innovations in the classrooms and schools all over the world. Moving the Rock is an inspiring call to action for all educators.” —Yong Zhao, Ph.D., Foundation Distinguished Professor, School of Education, University of Kansas “If you have children, or teach children, or want our children to succeed, this is a must-read book. Grant Lichtman throws down the challenge for all of us; that WE can change education, and he shows us just how successful schools everywhere are overcoming change-killing inertia in our schools.” —Todd Rose, best-selling author of The End of Average; Harvard University Moving the Rock: Seven Levers WE Can Press to Transform Educationgives educators, parents, administrators, students, and other stakeholders a clear paradigm for transforming our outmoded schools into schools that will help our children to meet the challenges of tomorrow. It’s no secret that our educational system is stuck. Moving the Rock shows the important roles all of us can play in un-sticking it by moving seven specific levers that will change the focus of education from what we teach to how we learn. Importantly, moving the levers is completely possible today, and in fact is already happening now in many schools. Drawing on research and extensive experience in the education community, Grant Lichtman outlines the seven essential levers that can profoundly change our schools so that we are teaching all our children how to learn, including • Creating the Demand for Better Schools • Building School-Community Learning Laboratories • Encouraging Open Access to Knowledge • Fixing How We Measure Student Success • Teaching the Teachers what They Really Need to Know • and more At the end of each of each chapter there are one or more challenges, ways that all of us can collectively turn the pioneering work of others into transformation for all our schools.

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Автор: Richard Abraham

Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about “taking,” nor is it about “persuading.” Selling, believe it or not, is about “giving.” Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. And, at the end of the day, they reward him handsomely for bringing joy, humor and wisdom into their lives. Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients. • Bring extraordinary passion and energy to personal communications • Generate contagious, positive feelings, lifting spirits because people buy with their emotions • Make the small, positive gestures that can lead to huge, long-term results • Abraham has had a diverse business career that has established him as a well-known expert on what makes high-performing salespeople Mr. Shmooze gives you the new approach you need to sell like you’ve never sold before!

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Автор: Luc?a Legorreta

El libro presenta consejos, pr?cticas y reflexiones en torno a la familia. La publicaci?n est? dividida en cuatro partes que van de acuerdo a las diferentes etapas que viven las mujeres: mujer joven, mujer madura, mujer adulta y para todas nosotras. Expone situaciones y realidades que incitan a que el lector se cuestione y busque ser mejor persona a trav?s de la familia y a encontrar un prop?sito en su vida. La obra propone a la mujer como la influencia fundamental para lograr familias m?s felices y equilibradas. Aborda temas de desarrollo humano, realizaci?n personal y bienestar. La autora recopila a?os de experiencia e investigaci?n en el tema de la mujer y la familia y plasma sus conocimientos en estas p?ginas.

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Автор: Andrea Linardi

En la actualidad se ha instalado el discurso acerca de la importancia de promover culturas organizacionales que impulsen la inclusi?n y la diversidad. Sin embargo, los relevamientos del mercado siguen demostrando la baja participaci?n de la mujer, lo que se traduce en inequidad en cuanto a reconocimientos econ?micos y culturales dentro de las empresas. Seg?n muestra el Foro Econ?mico Mundial, solo el 36% de los altos directivos son mujeres. Proyectando hacia el futuro, se necesitar?n 257 a?os para cerrar la brecha de g?nero global. Desde Mujeres & Negocios nos proponemos sumar conocimiento a la efectividad de la gesti?n de la l?der mujer en sus ?mbitos profesionales. Este libro pretende sumar elementos de discusi?n y fundamentos para generar cambios en las organizaciones, como as? tambi?n incentivar a las mujeres a que reconozcan sus singularidades y fortalezas, a fin de lograr un cambio de su presencia en el ?mbito empresarial.

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Автор: Группа авторов

The book explains that instead of asset allocation being set in an isolated and arbitrary fashion, it is in fact the way in which specific hurdle investment returns can be targeted, and that this approach is already in use in the US (and has been for many years). It involves extended and detailed financial analysis of various asset class returns and proposes a five-asset class approach for future use. Opening with a study of the historic asset allocation practice of UK pension funds, the book shows how the current approach has led to the present funding crisis. It goes on to compare and contrast the UK approach with that of the US and to propose a new approach to UK asset allocation: the five asset class approach («MAC Investing»). The book reviews and analyses different asset classes based on historic returns, examines risk, and concludes with a suggestion of the five asset classes to use; Quoted equities (both Domestic and foreign), hedge funds, private equity and property. This book also includes benchmark performance figures never previously published.

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Автор: David Lindahl

Multi-Family Millions offers expert advice for investors who want to make the transition from single-family homes to more profitable multi-family units. Successful real estate investor David Lindahl shows you how to find troubled properties that are ripe for quick profits, how to fix or flip those properties, and how to re-sell at maximum value. With a proven step-by-step system for managing each stage of the process, this book shows you how to get started in moneymaking multi-family units?even while you work your day job.

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Автор: Mark Rubinstein

While mainstream financial theories and applications assume that asset returns are normally distributed and individual preferences are quadratic, the overwhelming empirical evidence shows otherwise. Indeed, most of the asset returns exhibit “fat-tails” distributions and investors exhibit asymmetric preferences. These empirical findings lead to the development of a new area of research dedicated to the introduction of higher order moments in portfolio theory and asset pricing models. Multi-moment asset pricing is a revolutionary new way of modeling time series in finance which allows various degrees of long-term memory to be generated. It allows risk and prices of risk to vary through time enabling the accurate valuation of long-lived assets. This book presents the state-of-the art in multi-moment asset allocation and pricing models and provides many new developments in a single volume, collecting in a unified framework theoretical results and applications previously scattered throughout the financial literature. The topics covered in this comprehensive volume include: four-moment individual risk preferences, mathematics of the multi-moment efficient frontier, coherent asymmetric risks measures, hedge funds asset allocation under higher moments, time-varying specifications of (co)moments and multi-moment asset pricing models with homogeneous and heterogeneous agents. Written by leading academics, Multi-moment Asset Allocation and Pricing Models offers a unique opportunity to explore the latest findings in this new field of research.

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Автор: Kirt Butler C

An in-depth treatment of the international financial arena Multinational Finance, Fifth Edition assumes the viewpoint of the financial manager of a multinational corporation with investment or financial operations in more than one country. This book provides a framework for evaluating the many opportunities, costs, and risks of multinational operations in a manner that allows readers to see beyond the math and terminology surrounding this field to realize the general principles of multinational financial management. Logically organized and written in a clear, non-technical style, this book includes information on international finance topics such as foreign exchange, currency and derivatives markets, currency risk (transaction, operating, and translation) management, country risk, international taxation, capital structure, cost of capital, and international portfolio diversification. It also offers unique chapters on multinational treasury management, the rationale for hedging currency risks, options on real assets, international corporate governance, asset pricing, and portfolio management. Emphasizes the managerial aspects of multinational finance with graphs, figures, and the use of numerous real-world examples Expands on the treatment of parity disequilibria to include exchange rate expectations that differ from parity and a project's operating exposure to currency risk Provides an overview and comparison of the various derivative instruments and their use in risk hedging Contains valuable insights on valuation and management of a multinational corporation's investments If you're looking for the best way to gain a firm understanding of multinational finance, look no further than the fifth edition of this classic text.

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Автор: Грег МакКеон

Wall Street JournalBestsellerA thought-provoking, accessible, and essential exploration of why some leaders (Diminishers) drain capability and intelligence from their teams, while others (Multipliers) amplify it to produce better results. Including a foreword by Stephen R. Covey, as well the five key disciplines that turn smart leaders into genius makers,Multipliersis a must-read for everyone from first-time managers to world leaders.

Исполнители: Лиз Уайзман

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Автор: Gee David

Discover how the latest computational tools are building our understanding of particle interactions and leading to new applications With this book as their guide, readers will gain a new appreciation of the critical role that particle interactions play in advancing research and developing new applications in the biological sciences, chemical engineering, toxicology, medicine, and manufacturing technology The book explores particles ranging in size from cations to whole cells to tissues and processed materials. A focus on recreating complex, real-world dynamical systems helps readers gain a deeper understanding of cell and tissue mechanics, theoretical aspects of multiscale modeling, and the latest applications in biology and nanotechnology. Following an introductory chapter, Multiscale Modeling of Particle Interactions is divided into two parts: Part I, Applications in Nanotechnology, covers: Multiscale modeling of nanoscale aggregation phenomena: applications in semiconductor materials processing Multiscale modeling of rare events in self-assembled systems Continuum description of atomic sheets Coulombic dragging and mechanical propelling of molecules in nanofluidic systems Molecular dynamics modeling of nanodroplets and nanoparticles Modeling the interactions between compliant microcapsules and patterned surfaces Part II, Applications in Biology, covers: Coarse-grained and multiscale simulations of lipid bilayers Stochastic approach to biochemical kinetics In silico modeling of angiogenesis at multiple scales Large-scale simulation of blood flow in microvessels Molecular to multicellular deformation during adhesion of immune cells under flow Each article was contributed by one or more leading experts and pioneers in the field. All readers, from chemists and biologists to engineers and students, will gain new insights into how the latest tools in computational science can improve our understanding of particle interactions and support the development of novel applications across the broad spectrum of disciplines in biology and nanotechnology.

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Автор: Diego Quindimi

"El libro de Diego Quindimil es fundamental para entender c?mo ampliar las habilidades para evolucionar. Pasa por todos los temas: familia, colegio, sexo, organizaciones, trabajo, Estado. En estos «Momentos de la Verdad», donde se da esta aceleraci?n de cambios hist?ricos, Diego aporta una mirada distinta gracias a su formaci?n como psic?logo y su experiencia como coach". Lionel Turek, Country Manager SAP Argentina
"Un libro recomendado para desarrollar un liderazgo m?s emp?tico y consciente. Me deja conceptos pr?cticos para aplicar con mi equipo y disfrut? mucho de leerlo. Lectura obligatoria para que todos los l?deres del presente repensemos los equipos de trabajo del futuro". Astrid Mirkin, General Manager Rappi Argentina
"Libro fundamental para tomar decisiones, en especial porque no es un manual de instrucciones sino un ejercicio de preguntas que buscan salirse del sentido com?n. Y no se trata s?lo de comprender c?mo ha mutado el mundo del trabajo durante la pandemia sino de volver a asumir que somos este devenir que va provocando a cada paso su propio hacer y su propio mundo". Dar?o Sztajnszrajber, fil?sofo, docente y escritor

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Автор: Philip Kotler

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

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Автор: Группа авторов

MUSEUM TRANSFORMATIONS DECOLONIZATION AND DEMOCRATIZATION Edited By ANNIE E. COOMBES AND RUTH B. PHILLIPS Museum Transformations: Decolonization and Democratization addresses contemporary approaches to decolonization, greater democratization, and revisionist narratives in museum exhibition and program development around the world. The text explores how museums of art, history, and ethnography responded to deconstructive critiques from activists and poststructuralist and postcolonial theorists, and provided models for change to other types of museums and heritage sites. The volume's first set of essays discuss the role of the museum in the narration of difficult histories, and how altering the social attitudes and political structures that enable oppression requires the recognition of past histories of political and racial oppression and colonization in museums. Subsequent essays consider the museum's new roles in social action and discuss experimental projects that work to change power dynamics within institutions and leverage digital technology and new media.

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Автор: Griselda Pollock

Museums After Modernism is a unique collectionthat showcases the ways questions about the museum go to the heart of contemporary debates about the production, consumption and distribution of art. The book features expert artists, curators and art historians who grapple with many of the vibrant issues in museum studies, while paying homage to a new museology that needs to be considered. Examines the key contemporary debates in museum studies Includes original essays by noted artists, curators, and art historians Engages with vital issues in the practice of art-making and art-exhibiting Edited by the world-renowned art historian and author, Griselda Pollock

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Автор: Denis L. Baggi

Music is much more than listening to audio encoded in some unreadable binary format. It is, instead, an adventure similar to reading a book and entering its world, complete with a story, plot, sound, images, texts, and plenty of related data with, for instance, historical, scientific, literary, and musicological contents. Navigation of this world, such as that of an opera, a jazz suite and jam session, a symphony, a piece from non-Western culture, is possible thanks to the specifications of new standard IEEE 1599, IEEE Recommended Practice for Defining a Commonly Acceptable Musical Application Using XML, which uses symbols in language XML and music layers to express all its multimedia characteristics. Because of its encompassing features, this standard allows the use of existing audio and video standards, as well as recuperation of material in some old format, the events of which are managed by a single XML file, which is human and machine readable – musical symbols have been read by humans for at least forty centuries. Anyone wanting to realize a computer application using IEEE 1599 – music and computer science departments, computer generated music research laboratories (e.g. CCRMA at Stanford, CNMAT at Berkeley, and IRCAM in Paris), music library conservationists, music industry frontrunners (Apple, TDK, Yamaha, Sony), etc. – will need this first book-length explanation of the new standard as a reference. The book will include a manual teaching how to encode music with IEEE 1599 as an appendix, plus a CD-R with a video demonstrating the applications described in the text and actual sample applications that the user can load onto his or her PC and experiment with.

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Автор: Ursula Kals

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Автор: Belinda Lange

Die faszinerende Geschichte von Belinda Lange, die in kurzen Abst?nden s?mtliche Gef?hle, die ein Mensch haben kann, erlebt hat und mit ihnen Achterbahn fuhr. Angst, Trauer, Spannung, Liebe, Aff?ren, Gl?ck lagen so dicht beeinander. Sie nimmt uns mit in ihren Alltag und auf ihre Reisen und wir erleben unglaubliche, ph?nomenale Ereignisse. Wenn Sie das Buch gelesen haben werden Sie mehr Lebensfreude haben, Mutig sein und auf alle F?lle L?cheln!

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Автор: Julie Starke

Tim Fuchs wird von seiner eigenen Geschichte verfolgt wie ein Schatten: unfassbar und doch ganz nah. Um Licht in seine eigene Vergangenheit zu bringen, kehrt er von Hamburg nach Augsburg zur?ck, wo alles begann. Als Praktikant in Manfred Kellers Detektivb?ro lernt er die wunderbare Frau H?nggi kennen. Sie beauftragt die Ermittler, einen Mord an ihrer Schwester nachzuweisen. Gemeinsam mit Franziska Lausitz, einer jungen Mutter mit Eheproblemen und Herry Zinsmeister, einem introvertierten Computer-Nerd, beginnen Manfred Keller und Tim Fuchs, die Geschichte der toten Frau in der Badewanne zu rekonstruieren.

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Автор: Eric Tyson

Position your portfolio for growth with one of America's bestselling mutual fund books Are you looking for a trusted resource to help you add mutual funds to your investment strategy? With straightforward advice and a plethora of specific, up-to-date mutual fund recommendations, personal finance expert Eric Tyson helps you avoid fund-investing pitfalls and maximize your chances of success. Newly revised and updated, Mutual Funds For Dummies quickly and easily helps you pick the best funds, assemble and maintain your portfolio, and evaluate your funds' performance. In no time, it gets you up and running on exchange-traded funds, tax laws affecting investments in funds, how to evaluate different fund-investing strategies, and much more. Plan and implement a successful investment strategy that includes mutual funds Avoid fund-investing pitfalls Find the best-managed funds that match your financial goals Select among mutual funds, exchange-traded funds, and other investing options Complemented with sample fund portfolios and updated forms that show you exactly how to accomplish your financial goals, this is your trusted resource for planning and implementing a successful investment strategy that includes mutual funds.

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Автор: Дэн Олсен

Как создать еще один айпад? На каждую известную историю успеха, будь то Apple или Google, приходится бесчисленное множество неудач. Тысячи компаний постоянно задаются вопросом – как делать продукты, которые понравятся покупателям, и сэкономить деньги при запуске их на рынок. Книга «MVP» как раз об этом. Перед вами четкое пошаговое руководство, из которого вы узнаете, как: – не только найти неудовлетворенные потребности, но и измерить степень их важности; – грамотно сегментировать целевую аудиторию; – использовать методы Agile – Scrum и Канбан; – сделать превосходный UX-дизайн; – сформировать ценностное предложение; – повысить потребительскую ценность с помощью улучшений; – создать прототип MVP и протестировать его на пользователях. Информация будет полезна всем – от дизайнеров до бизнесменов и инженеров, – каждому, кто хочет создать успешный рыночный продукт. В формате PDF A4 сохранен издательский макет.

Серия: Бизнес. Лучший мировой опыт

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Автор: Дэн Олсен

Как создать еще один айпад? На каждую известную историю успеха, будь то Apple или Google, приходится бесчисленное множество неудач. Тысячи компаний постоянно задаются вопросом – как делать продукты, которые понравятся покупателям, и сэкономить деньги при запуске их на рынок. Книга «MVP» как раз об этом. Перед вами четкое пошаговое руководство, из которого вы узнаете, как: – не только найти неудовлетворенные потребности, но и измерить степень их важности; – грамотно сегментировать целевую аудиторию; – использовать методы Agile – Scrum и Канбан; – сделать превосходный UX-дизайн; – сформировать ценностное предложение; – повысить потребительскую ценность с помощью улучшений; – создать прототип MVP и протестировать его на пользователях. Информация будет полезна всем – от дизайнеров до бизнесменов и инженеров, – каждому, кто хочет создать успешный рыночный продукт.

Серия: Бизнес. Лучший мировой опыт

Исполнители: Роман Рассказов

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Автор: Emanuel Derman

In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Page by page, Derman details his adventures in this field—analyzing the incompatible personas of traders and quants, and discussing the dissimilar nature of knowledge in physics and finance. Throughout this tale, he also reflects on the appropriate way to apply the refined methods of physics to the hurly-burly world of markets.

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Автор: Marc Benioff

Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship «gene,» explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents on the Web. Six years later, Comcate has dozens of municipal clients, a growing staff, and a record of excellence. This book is the story of his start-up, but also a conversation with his mentors, clients and fellow entrepreneurs about how to make a business idea work?and how to have the time of your life trying. From Pat Lencioni to Marc Benioff of salesforce.com, Ben has won over the best and brightest of the business world?now it's your turn!

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Автор: Dr. Olusola Coker

Chegou a hora das mulheres serem iguais aos homens nas diversas ?reas da vida. No mundo hoje, quase 90% das mulheres n?o est?o se encontrando na vida, elas est?o sofrendo apesar do fato de serem boas administradoras, ainda que lhes deem uma chance. A cultura, especialmente, na ?frica e no Oriente M?dio n?o est? ajudando a resolver esses problemas. As mulheres que t?m uma chance no setor p?blico e privado mostram um desempenho muito melhor do que os homens. As mulheres s?o confiantes, e deveriam poder escolher o que elas querem ser em rela??o ? sua vida pessoal e profissional. J? ? hora de percebermos que o preconceito de g?nero ? injustific?vel e errado em todos os n?veis. As mulheres deveriam viver uma vida livre de domina??o e stress. Elas deveriam ser amadas, paparicadas e livres para dar o seu melhor em todas as ?reas, tanto no setor p?blico quando no privado. Voc? ? uma mulher que ainda segue enfrentando esses desafios? Ent?o esse livro ? para voc?. Voc? ? dona de casa em tempo integral, desempregada e sente que quer desenvolver sua paix?o e causar um impacto no mundo?

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Автор: Группа авторов

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Автор: Iris Puf?

Einstieg und ?berblick zum gro?en Thema Nachhaltigkeit
Dieses Buch dient als systematisches und umfassendes Einstiegs- und ?berblickswerk. Es macht mit allen relevanten Begriffen, Konzepten, Elementen und Themenfeldern von Nachhaltigkeit vertraut. Basierend auf einer geschichtlichen Herleitung des Konzeptes werden konkrete Schwerpunkte und Anwendungsbereiche vorgestellt. Durch die integrative Betrachtung ?konomischer, ?kologischer und sozialer Aspekte wird damit der Vielschichtigkeit, Komplexit?t und dem gro?en Einsatzspektrum von Nachhaltigkeit Rechnung getragen. Studierende lernen alle zentralen Fakten und Aspekte zu einem zukunftsrelevanten Thema auf schl?ssige Weise und erhalten eine Handreichung f?r zahlreiche Studienf?cher wie zum Beispiel Umwelt?konomie und -recht, (Ressourcen-) Management, Wirtschafts- und Sozialpolitik oder Ethik. Praxisnahe Beispiele und zahlreiche Schaubilder erleichtern dabei das Verst?ndnis und QR-Codes das Aufrufen weiterf?hrender Links und Informationen.

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Автор: Michael von Hauff

Die utb-Reihe «Frag doch einfach!» beantwortet Fragen, die sich nicht nur Studierende stellen. Im Frage-Antwort-Stil geben Expert*innen kundig Auskunft und verraten alles Wissenswerte rund um ein Thema. In diesem Band werden unter anderem Antworten auf diese Fragen zu lesen sein: Warum hat die erste Euphorie von der Rio Konferenz 1992 nachgelassen? Was bringt uns die Agenda 2030 und die deutsche Nachhaltigkeitsstrategie? Gibt es ?ffentliche Einrichtungen, die Verantwortung f?r das Nachhaltigkeitsziel ?bernehmen? Gibt es positive Beispiele zu nachhaltigem Konsum? Die wichtigsten Fachbegriffe werden zudem pr?gnant vorgestellt und es wird verraten, welche Websites, YouTube-Videos und B?cher das Wissen aus diesem Band vertiefen k?nnen.

Серия: Frag doch einfach!

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Автор: Ricardo Garc?a Mu?oz

"Invent? la libertad al anochecer de la Epifan?a. Viajaba en el circuito camionero Justo Sierra y parque de Armas, escoltado por el desfile anual del D?a de Reyes. La jaur?a de ni?os, los regalos, las bocinas, el estruendo, la dejaron frente a m?, en el asiento de minusv?lidos del autob?s. De inmediato clav? mi mirada en ella. Qued? deslumbrado por ese rostro. Desconozco qu? me atra?a m?s en ?l: la nariz diminuta o los labios abultados". Este p?rrafo inicial del cuento «Confesionario», incluido en el presente volumen escrito por Ricardo Garc?a Mu?oz, contiene una imagen recurrente en estas historias: la de una mujer irremediablemente atractiva, pero inasible. Pero esa no es la ?nica b?squeda que emprenden los personajes que aqu? se presentan, tambi?n tratan de encontrar el sentido de sus vidas entre las calles profundas de una ciudad enrevesada, pero cuyo rostro es simple y di?fano. Como todo cuentista, el autor entiende la vida a partir de historias. El lector encontrar? aqu?, adem?s de sucesos, una manera personal de comprender, quiz? no la comparta, pero seguramente ganar? al mirar su entorno desde el punto de vista de otro. Despu?s de todo, ese es el prop?sito de la literatura.

Серия: Narrativa

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Автор: Michael Brandes V

Professional investors have long understood the importance of bonds in a successful portfolio strategy. Now you can too. That's because Wall Street bond expert Michael Brandes takes a unique approach to this complex subject—he makes it simple. In Naked Guide to Bonds: What You Need to Know, Stripped Down to the Bare Essentials, technical jargon and complicated subject matter are translated into a straightforward, easy-to-read style with plenty of examples. What's more, rather than writing an all-inclusive book on the bond market, Brandes uses his expertise to eliminate the information that is not relevant to individual investors. The result is a practical and succinct guide that empowers you to make informed investment decisions. Naked Guide to Bonds is written so that each chapter builds upon the information that precedes it. That way you'll never be thrown for a loop. It begins with basic questions such as: Who issues bonds, and why? And how are bonds bought and sold? Then you'll learn about the structure of these securities and the characteristics that distinguish them from stocks. Once you're armed with the fundamentals, you'll discover how inflation, interest rates, and changes in the economy impact bond prices. Naked Guide to Bonds also provides insights about different types of bonds, including those issued by the U.S. government and its agencies, municipalities, corporations, and international issuers. Most importantly, you'll understand how to identify the bonds that are most appropriate for you. In the final sections, you'll determine how to: Assess your risk profile and set goals Construct a portfolio to meet your objectives Implement a customized strategy Evaluate individual bonds and mutual funds Monitor and maintain your portfolio Avoid the most common mistakes Filled with helpful charts and informative «Bare Essentials» summary points at the beginning of each chapter, Naked Guide to Bonds provides an effective way to become a smart and successful bond investor. Take a look for yourself and you'll see how enjoyable and rewarding learning about bonds can be.

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Автор: Enzia Verduchi

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Автор: Thomas Hine J

The right brain guide to NASD compliance for Registered Representatives This book tells the thrilling story of Thomas Hine's 22-month NASD arbitration, and how he applied timeless martial arts principles to build and protect his wealth advisory practice. The authors combine courtroom drama, vivid anecdotes, analogies, humor, and practical «how to» advice to create the definitive one-stop resource for Registered Representatives.

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Автор: Mary O'Hara-Devereaux

In this groundbreaking book, Mary O'Hara-Devereaux – an internationally renowned business forecaster – shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O'Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.

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Автор: Rupert Colley

Love history? Know your stuff with History in an Hour.Having suffered during World War One – not only the indignities of political betrayal and battlefield defeat but also starvation, fuel shortages and a domestic flu epidemic – the German people were left in widespread discontent. Soon inflation and economic stagnation had further sunk the nation into exhaustion, humiliation and disillusionment.Capitalizing on the nation’s instability, the Nazi Party, led by the embittered former soldier Adolf Hitler, achieved an improbable political dominance. Nazi Germany: History in an Hour explains how the elimination of political rivals and the Weimar constitution created a Nazi controlled Germany. Under violent state control and propaganda, life was altered across society, for women, for the family and, most significantly, for the Jews. As Hitler manipulated foreign policy to impose his ideology, Nazi Germany brought the world into war.Love history? Know your stuff with History in an Hour…

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Автор: Joan Borja

Серия: La Unitat

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Автор: Javier Salazar Calle

Miglior romanzo per ragazzi del 2014 in Spagna! Una persona senza speciali conoscenze si trova sola, in mezzo alla giungla, dopo che il suo aereo si ? schiantato e deve imparare velocemente per poter sopravvivere a tutte le sfide che gli si presenteranno. Una storia che ti insegna cosa si pu? fare quando ti spingono al limite. Miglior romanzo per ragazzi del 2014 in Spagna! Quando una persona comune, chiunque di noi, si trova improvvisamente in una situazione di vita o di morte nel mezzo della giungla, SAPREBBE SOPRAVVIVERE? Questo ? il semplice dilemma offerto al protagonista della nostra storia, che, tornando da una tranquilla vacanza in Namibia, un tipico safari fotografico, si vede coinvolto in un’inaspettata situazione di sopravvivenza estrema nella giungla di Ituri, nella Repubblica del Congo, in Africa, quando l'aereo su cui viaggia viene abbattuto dai ribelli. Un luogo dove la natura non ? l'unico nemico e dove sopravvivere non ? l'unico problema. Un'avventura con l'aroma di quelle classiche, di sempre, che rendono questo libro il piatto perfetto per sfuggire alla realt? e provare l'angoscia e la disperazione del protagonista di fronte alla sfida che gli si presenta. In questo libro si mescolano in modo naturale l'emozione e la tensione della sfida di sopravvivenza, il degrado psicologico del protagonista nel corso della storia e lo studio approfondito dell'autore sull'ambiente, i suoi animali, le piante e le persone. Ci insegna anche che la percezione dei nostri limiti spesso ? sbagliata, a volte nel bene e a volte nel male. Una lettura senza dubbio consigliata.

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Автор: Zorica Bamberger

Zorica Bamberger je ocigledno prvi psiholog koja se pozabavila licnostima nase estrade. Folkestrade. I verovatno je isto tako prva osoba, uopste, koja govori lepo o njima. Zasto je Brena postala Brena (dakle sinonim za neopisivi i neponovljivi uspeh ), zasto treba da ostavimo Draganu na miru ( u pravom smislu te reci ) sta autorka ocekuje od Cece i koga zapravo ima za idola…?– su neke teme koje se susrecu na stranicama ove knjige. Da, ovo je knjiga o Breni, Dragani, Ceci, Veri.. Ali ovo je knjiga i o nama samima. U specijalnim vezbama koje je autorka nazvala «Domacim zadacima» bices izazvan da dosta pises ili sa drugima pricas o sebi i svojim stavovima. Tako mozda neces nista novo naci o tvojim omiljenim poznatim licnostima, ali ces zasigurno upoznati jednu sasvim novu stranu sebe. Doziveces sa radoscu da glavni akter u ovoj knjizi nisu nase poznate licnosti, kako na prvi pogled izgleda, vec zapravo-TI. Upusti se u ovu avanturu i uzuvaj!

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Автор: Carlos Cornejo

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Автор: Isabel Quevedo

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Автор: Luis Nelson Beltr?n Mora

Este libro presenta los antecedentes de las relaciones pol?ticas entre ambas naciones, dominadas por el diferendo hist?rico alrededor de la soberan?a por el archipi?lago de Los Monjes, as? como la trayectoria e impactos de los acuerdos de complementaci?n econ?mica y proyecci?n comercial que hemos suscrito en el ?mbito de la Comunidad Andina de Naciones, el G-3 y la Aladi, entre otros. En medio de todo lo que sin duda es la mayor novedad de la presente obra es su an?lisis sobre los alcances de la integraci?n econ?mica colombo-venezolana respecto de los nuevos relacionamientos internacionales de ambos pa?ses, en especial el Tratado de Libre Comercio entre Colombia y los Estados Unidos y la adhesi?n de Venezuela al Mercosur, respectivamente.

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Автор: Jessica Porter L

Understand the context of negotiations to achieve better results Negotiation has always been at the heart of solving problems at work. Yet today, when people in organizations are asked to do more with less, be responsive 24/7, and manage in rapidly changing environments, negotiation is more essential than ever. What has been missed in much of the literature of the past 30 years is that negotiations in organizations always take place within a context—of organizational culture, of prior negotiations, of power relationships—that dictates which issues are negotiable and by whom. When we negotiate for new opportunities or increased flexibility, we never do it in a vacuum. We challenge the status quo and we build out the path for others to negotiate those issues after us. In this way, negotiating for ourselves at work can create small wins that can grow into something bigger, for ourselves and our organizations. Seen in this way, negotiation becomes a tool for addressing ineffective practices and outdated assumptions, and for creating change. Negotiating at Work offers practical advice for managing your own workplace negotiations: how to get opportunities, promotions, flexibility, buy-in, support, and credit for your work. It does so within the context of organizational dynamics, recognizing that to negotiate with someone who has more power adds a level of complexity. The is true when we negotiate with our superiors, and also true for individuals currently under represented in senior leadership roles, whose managers may not recognize certain issues as barriers or obstacles. Negotiating at Work is rooted in real-life cases of professionals from a wide range of industries and organizations, both national and international. Strategies to get the other person to the table and engage in creative problem solving, even when they are reluctant to do so Tips on how to recognize opportunities to negotiate, bolster your confidence prior to the negotiation, turn 'asks' into a negotiation, and advance negotiations that get «stuck» A rich examination of research on negotiation, conflict management, and gender By using these strategies, you can negotiate successfully for your job and your career; in a larger field, you can also alter organizational practices and policies that impact others.

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Автор: Jim Hornickel

How to execute win-win negotiations every time, in business and in life Negotiating Success provides expert guidance on how to improve strategies and outcomes in negotiating anything in professional and personal life. With a constant focus on the mind, body, and spirit of the professional negotiator, this easy-to- ready text brings a holistic approach to the hard and soft skills needed for ethical negotiations. The result is a better understanding of how to negotiate successfully for mutual benefit by all parties. Offers tips and tools, such as how to use positive psychology to unite your team, emotional intelligence for successful negotiation, and how to minimize conflict Spells out the six principles of ethical influence Written by Jim Hornickel, the founder of Bold New Directions, a transformational learning organization that provides training, coaching, retreats, and keynotes across the world, specializing in negotiation, leadership, communication, presentation, and corporate training Negotiating Success delivers an unparalleled blend of practical and explicit steps to take to achieve win-win negotiations, every time.

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Автор: Anna S?lyom

La vida de Nagore ha sido una sucesi?n de calamidades desde que se separ? de su pareja y se qued? sin trabajo. A punto de perder su apartamento por falta de pago, una vieja amiga le encuentra un empleo ins?lito: mesera del Neko Caf?, una cafeter?a donde siete gatos esperan encontrar due?o entre los clientes que van a pasar la tarde. Y aunque Nagore tiene pavor a los gatos, cada uno le ayudar? a descubrir una clave del arte de vivir. Lo que comienza como un caos, se convertir? en una experiencia transformadora. Ambientada en un caf? de gatos, como los que est?n triunfando en todo el mundo, la encantadora primera novela de Anna S?lyom es una narraci?n inspiracional fresca y original sobre el arte de ser feliz.

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Автор: Otto Tremetzberger

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Автор: Henrich Greve

Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business’s network of alliances with customers, suppliers and competitors. This network can provide three key advantages: · superior information · better cooperation · increased power Network Advantage shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize advantages from existing networks and to position your business as an industry leader. This book is written by three leading authorities in the field of organizational management who work with many international corporate clients. Based on groundbreaking research and illustrative cases, it provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, Network Advantage offers in-depth, practical guidance. Make it your first strategic connection to gaining competitive advantage! Companies’ connections to other firms—their network of alliances—matter for economic success. In this practical, jargon-free, evidence-based book, three experienced scholar/educators provide practical tools to understand your company’s network positioning and what to do to build webs of relationships that provide competitive advantage and economic value. —Jeffrey Pfeffer, professor, Graduate School of Business, Stanford University and co-author of The Knowing-Doing Gap. The book, Network Advantage, presents compelling ideas and is a must-read. It articulates three different perspectives to think about a firm’s network advantage and shows how a firm can maximize the value of its alliance network. The book is filled with theoretical and practical insights on the topic and offers captivating case studies to illustrate its key points. It is fun to read. I highly recommend this book. —W. Chan Kim, The BCG Chair Professor of INSEAD and the Co-director of the INSEAD Blue Ocean Strategy Institute In this eminently researched book, the authors show how executives and entrepreneurs alike can unlock the value of alliances. And the book comes with some «secrets» to success that most managers overlook. Every CEO, executive and entrepreneur who are collaborating with other firms ought to read this book. —Morten T. Hansen, Professor at University of California at Berkeley, author of Collaboration and co-author of Great by Choice. Don’t compete alone! “Network Advantage” provides a fresh perspective on how all firms can benefit from their alliances and partnerships. The authors seamlessly integrate academic research and real life examples into a practical step by step guide for unleashing the power, information and cooperation advantages available in networks. A must read for thoughtful executives and entrepreneurs alike. —Stein Ove Fenne, President, Tupperware U.S. & Canada Having the «right» business network is everything for a company's success in Asia and worldwide. With its rich cases and practical tools, this book is an indispensable guide for a thoughtful executive on how to design, build and manage a network that will make your firm globally competitive. —Yong-Kyung Lee, Former CEO of Ko

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Автор: Ric Messier

Intensively hands-on training for real-world network forensics Network Forensics provides a uniquely practical guide for IT and law enforcement professionals seeking a deeper understanding of cybersecurity. This book is hands-on all the way—by dissecting packets, you gain fundamental knowledge that only comes from experience. Real packet captures and log files demonstrate network traffic investigation, and the learn-by-doing approach relates the essential skills that traditional forensics investigators may not have. From network packet analysis to host artifacts to log analysis and beyond, this book emphasizes the critical techniques that bring evidence to light. Network forensics is a growing field, and is becoming increasingly central to law enforcement as cybercrime becomes more and more sophisticated. This book provides an unprecedented level of hands-on training to give investigators the skills they need. Investigate packet captures to examine network communications Locate host-based artifacts and analyze network logs Understand intrusion detection systems—and let them do the legwork Have the right architecture and systems in place ahead of an incident Network data is always changing, and is never saved in one place; an investigator must understand how to examine data over time, which involves specialized skills that go above and beyond memory, mobile, or data forensics. Whether you're preparing for a security certification or just seeking deeper training for a law enforcement or IT role, you can only learn so much from concept; to thoroughly understand something, you need to do it. Network Forensics provides intensive hands-on practice with direct translation to real-world application.

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