зарубежная деловая литература (страница 121)

Автор: Manuel L?pez Poy

Серия: M?sica

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Автор: Katharina Sommer

Серия: Reisehandbuch

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Автор: Morrissey

A name synonymous with ground-breaking music, Tony Visconti has worked with the most dynamic and influential names in pop, from T.Rex and Iggy Pop to David Bowie and U2. This is the compelling life story of the man who helped shape music history, and gives a unique, first-hand insight into life in London during the late 1960s and '70s.This memoir takes you on a roller-coaster journey through the glory days of pop music, when men wore sequins and pop could truly rock. Featuring behind-the-scenes stories of big names such as Bowie, Visconti's unique access to the hottest talent, both on stage and off, for over five decades is complemented by unseen photographs from his own personal archive, offering a glimpse at music history that few have witnessed so intimately.Soon after abandoning his native New York to pursue his musical career in the UK, Visconti was soon in the thick of the emerging glam rock movement, launching T.Rex to commercial success and working with the then-unknown David Bowie.Since his fateful move to the land of tea and beer drunk straight from the can, Visconti has worked with such names as T.Rex, Thin Lizzy, Wings, The Boomtown Rats, Marsha Hunt, Procol Harum, and more recently Ziggy Marley, Mercury Rev, the Manic Street Preachers and Morrissey on his acclaimed new album 'Ringleader of the Tormentors'.Even Visconti's personal life betrays an existence utterly immersed in music. Married to first to Siegrid Berman, then to Mary Hopkin and later to May Pang, he counts many of the musicians and producers he has worked with as close friends and is himself a celebrated musician.

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Автор: Robert Pozen

Industry luminary Robert Pozen offers his insights on the future of U.S. finance The recent credit crisis and the resulting bailout program are unprecedented events in the financial industry. While it's important to understand what got us here, it's even more important to consider how we should get out. While there is little question that immediate action was required to stabilize the situation, it is now time to look for a long-term plan to reform the United States financial industry. That is where Bob Pozen comes in. Perhaps more than anyone in the industry, Pozen commands the respect and attention of the public and private sector. In this timely guide, he outlines his vision for the new financial future and provides actionable advice along the way. To Pozen, there are four high-priority problems that must be addressed, and this book puts them in perspective Analyzes alternative models for government stakes in banks Recommends a new board structure for large financial institutions Examines the importance of broader Fed jurisdiction over systemic risks Proposes a way to revive the securitization of loans With Too Big to Save, you'll learn the likely future of the finance industry and understand why changes have to be made.

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Автор: Pascale Zarate

Decision-making has evolved recently thanks to the introduction of information and communication technologies in many organizations, which has led to new kinds of decision-making processes, called “collaborative decision-making”, at the organizational and cognitive levels. This book looks at the development of the decision-making process in organizations. Decision-aiding and its paradigm of problem solving are defined, showing how decision-makers now need to work in a cooperative way. Definitions of cooperation and associated concepts such as collaboration and coordination are given and a framework of cooperative decision support systems is presented, including intelligent DSS, cooperative knowledge-based systems, workflow, group support systems, collaborative engineering, integrating with a collaborative decision-making model in part or being part of global projects. Several models and experimental studies are also included showing that these new processes have to be supported by new types of tools, several of which are described in order to calculate or simulate solutions or global solutions for decision-making modification. Definitions and new trends for these models are given, along with types of systems. Contents 1. Alteration of Decision-Making Processes in Organizations. 2. New Decision-Making Processes. 3. The Need to Cooperate. 4. Cooperative Decision-Making. 5. Activity Support Systems. 6. Cooperative Decision Support Systems: CDSSS. About the Authors Pascale Zarat? is Professor at Toulouse 1 Capitole University, France. She conducts her research at the IRIT Laboratory and is the Editor-in-Chief of the International Journal of Decision Support Systems Technologies. She is co-chair of the European Working Group on DSS and has published several studies and books.

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Автор: Группа авторов

Typically today's management tasks include project management, running workshops and working with consultancies – all complex activities, which require a multitude of skills and competencies. This book gives you a reference or cookbook-style access to the most important skills in a user-friendly format. Nicolai Andler presents in his book about 100 of such tools arranged according to task complexes. To make personal use of the tools as easy as possible, they are grouped into task-specific categories entitled Define Situation, Gather Information, Creativity, Goal Setting, Organisational Analysis, Technical Analysis, Strategic Analysis, Decision Making, Project Management, Checklists and Questions as well as Scenarios. Elements of information this books covers: – Relevant and appropriate for your needs – Up to date and as timely as possible – Comprehensive and sufficiently wide in scope, combined with a practical level of detail without being too academic – Reliable information from numerous tested sources and real implemented cases – Accessible and easy-to-use due to many different search options and self-help guides This book is a unique reference work and guide for those wanting to learn about or who are active in the fields of consulting, project management and problem solving in general. It presents cookbook-style access to most important skills, including a rating of each tool in terms of applicability, ease of use and effectiveness.

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Автор: Группа авторов

Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In Top Class Competitors St?phane Garelli – professor at IMD business school where he is also head of the World Competitiveness Centre, professor at the University of Lausanne, and former managing director of the World Economic Forum – defines competitiveness as the ability of a nation, company or individual to manage a set of disparate competencies to achieve prosperity. For instance, along with traditional policies a nation must tackle education and security to sustain economic development. Companies must manage soft issues such as brands to beat the competition. And individuals must reinvent themselves to survive. These fields of research did not exist until recently – now, competitiveness makes the link. Top Class Competitors is a journey through the brave new world of competitiveness. What are its historical origins? How does it impact the management of a nation? How do companies thrive on it in an international environment? What is the impact on work structures and value systems? Above all, is there a competitiveness mindset? Exploring how competitiveness works, St?phane Garelli shows why competitiveness is the most powerful tool available to unleash new levels of prosperity for nations, profit for companies and success for people.

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Автор: Ingo Vogel

Wohin geht es mit dem Verk?ufer? Welche Philosophie verspricht auf Dauer Erfolg? Ingo Vogel gibt eine ?berzeugende Antwort: Sein Konzept Top Emotional Selling hat ganz klar das Zeug dazu! Begr?ndet auf Erkenntnissen aus Neuromarketing und Neuolinguistischem Programmieren (NLP), hat es sich in vielen Jahren Verkaufspraxis bew?hrt. Menschen kaufen Emotionen, keine Produkte! Das Buch erl?utert die Big Points des emotionalen Verkaufens. Sieben faszinierende Verkaufsgeschichten aus der Praxis nehmen Sie mit in lebendig geschilderte Situationen des Verk?uferalltags. Im zweiten Teil des Buches finden Sie einen ?berblick ?ber das System «Top Eomtional Selling» – glasklar strukturiert, sofort umsetzar und einfach anwendbar. Entscheiden Sie selbst, mit welchem Teil Sie einsteigen m?chten. Nutzen Sie jedoch auf jeden Fall diese Erfolgsimpulse und entwickeln Sie emotionale Verkaufskompetenz, die auf Authentizit?t, echter Leidenschaft und Begeisterung basieren.

Серия: Dein Business

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Автор: Sascha Kugler

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Автор: Andr? Sternberg

Hallo und willkommen bei Top Affiliate Taktiken, wo Sie ?ber 8 leistungsstarke Methoden entdecken, mit denen Sie Ihren Partner Provisionen einen Schub geben k?nnen, wenn Sie Produkte und Dienstleistungen anderer verkaufen.
In diesem Handbuch werden einige der Methoden beschrieben, von denen Sie wahrscheinlich noch nicht geh?rt haben. Im Grunde geht es nur darum, es richtig zu machen, und Sie k?nnen von Affiliate-Marketing leben.
Was wirklich faszinierend ist, denn Sie k?nnen gro?e Provisionen verdienen, indem Sie nur f?r Produkte werben, die Sie NICHT einmal erstellen m?ssen!
Nat?rlich, wie alles andere im Leben, sind mehrere ?bungen n?tig, um die oberste Ebene zu erreichen. Aber ich versichere Ihnen, dass ich Ihnen durch die kommenden Seiten dabei helfen kann, Ihre Lernkurve erheblich zu verk?rzen und Sie weniger R?tselraten und Fehler machen werden!
Ich habe dieses Buch so kurz und pr?zise wie m?glich geschrieben. Weil ich wei?, dass Sie eine sehr besch?ftigte Person sind (und das l?sst sich nicht erraten), und vor allem wei? ich auch, dass Sie aufgeregt sind und dass Sie es kaum erwarten k?nnen.
Kommen wir gleich zu den ersten der 8 Methoden, mit denen Sie Ihre Affiliate-Promotion und Provisionen steigern k?nnen!

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Автор: Sigmund Freud

Totem und Tabu: Einige ?bereinstimmungen im Seelenleben der Wilden und der Neurotiker ist ein 1913 erschienenes Buch von Sigmund Freud, dem Begr?nder der Psychoanalyse, in dem der Autor sein Werk auf die Bereiche der Arch?ologie, Anthropologie und die Religion anwendet – vier Essays, die von den Arbeiten von Wilhelm Wundt und Carl Jung inspiriert und erstmals in der Zeitschrift Imago ver?ffentlicht wurden:
Obwohl Totem und Taboo als einer der Klassiker der Anthropologie angesehen wurden, vergleichbar mit Edward Burnett Tylors Primitive Culture und Sir James George Frazers The Golden Bough, wird das Werk von Anthropologen hei? diskutiert. Der Kulturanthropologe Alfred L. Kroeber war ein fr?her Kritiker von Totem und Tabu und ver?ffentlichte 1920 eine Kritik an dem Werk.
Freud versucht in diesen Essays, Fragen der V?lkerpsychologie mit den Mitteln der Psychoanalyse zu beantworten. Primitive Gesellschaften stehen, Freud zufolge, auf einer niedrigen Entwicklungsstufe der Menschheit; diese Stufe entspricht den fr?hen Entwicklungsphasen der Individuen – Fragen zum Totemismus, zur Exogamie, zum Tabu und zur Magie, die psychische Entwicklung des Kindes. Die Exogamie beruht auf inzestu?sen Objektbeziehungen, das Tabu auf der Ambivalenz von Verbot und Begehren, die Magie auf der narzisstischen ?berbesetzung der eigenen Gedanken, und Totemismus und Exogamie haben ihren gemeinsamen Ursprung in der ambivalenten Beziehung zum Vater. Eine weitere These des Buchs ist die vom Mord der Br?derhorde am Urvater als Quelle der Kultur.

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Автор: Albrecht Steinecke

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Автор: Thomas Bieger

Tourismus wird in diesem Lehrbuch interdisziplin?r betrachtet, als Wirtschaftsbereich genauso wie als gesellschaftliches Ph?nomen und unter ?kologischem Blickwinkel. Das Buch beruht auf systemtheoretischen Ans?tzen, wobei die folgenden Subsysteme gesondert behandelt werden: Nachfrage, Destination, Reisemittlung und Verkehr. Das Buch weist so eine leicht nachvollziehbare didaktische Struktur auf. Klare Begriffsdefinitionen, einpr?gsame Darstellungen und durchgehende Bez?ge zum systemischen Grundmodell erleichtern das Verst?ndnis. Handlungsorientiert werden Planungs- und Entscheidungsans?tze aufgearbeitet, jeder Teil ist anhand einer Fallstudie illustriert.

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Автор: Jerry Oppenheimer

An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.

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Автор: Цунёси Нодзи

Toyota. Истинные причины процветания японского автогиганта. Toyota начала историю своего восхождения в момент, когда Япония приходила в себя после поражения во Второй мировой войне. На фоне оккупации и полной разрухи руководство концерна создавало производственную систему, которая обошла по своей эффективности и конвейер Генри Форда, и другие аналогичные подходы. Эта книга – настоящая бизнес-сага, написанная выдающимся японским журналистом. В ней он показывает скрытую от западной публики сторону успеха автогиганта Страны восходящего солнца. Анализирует причины его успеха через призму культурно-исторических событий того времени, а заодно дает надежду современному бизнесу, вынужденному выживать в условиях экономической стагнации. Книга рекомендована предпринимателям, руководителям всех уровней, студентам экономических вузов и людям с активной жизненной позицией. В формате PDF A4 сохранен издательский макет книги.

Серия: Культ бренда. Как продукты и идеи становятся популярными

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Автор: Emily Hoole

This book provides you with the means to set development goals and to track your progress on achieving them. It can help you efficiently gather and make sense of information about your progress and avoid common pitfalls that can block your development. Tracking your development can be captures in a few steps: articulating your goal, creating an action plan, gathering information about your behavior, indentifying barriers and support, and revising your action plan. Taking these steps will greatly increase the likelihood of achieving your goals.

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Автор: Noble DraKoln

Praise for Trade Like a Pro «Noble's commitment to the individual trader is exactly what traders need during these volatile times. He has knowledge that spans across markets and is worldwide. He is a valued contributor to the TraderPlanet.com community, and this book further demonstrates his dedication to educating traders and helping them become more successful.» —Lane J. Mendelsohn, Publisher, TraderPlanet.com «In a time when, on a global level, important things are happening to the financial industry, when new profit opportunities as well as risks are revealed, the book Trade Like a Pro offers a complete picture concerning the risk administration techniques.» —Teodor Ancuta, President and General Manager, Sibiu Stock Exchange «Trade Like a Pro is a comprehensive presentation of all the basic trading strategies that belongs in every investor's library. Whether your specialty is futures, options, or stocks—or, for that matter, a combination of all three—you will find yourself going back to this valuable reference guide again and again. Everything rings true. Moreover, the author gives you the pros and cons of each respective strategy without imposing his own point of view. Well researched and presented.» —George Angell, author of Small Stocks for Big Profits and Winning in the Futures Market «Armed with good intentions, most new traders are unaware of the realities involved. Although there is often the belief among novice traders that profitability will be easy, the evidence strongly suggests otherwise. In his new book, Trade Like a Pro: 15 High-Profit Trading Strategies, Noble DraKoln offers a thoughtful approach to making the transition from unsuccessful retail trader to the arena of the professional, which is imperative for lasting success as a trader.» —Ron Rossway, President, Denver Trading Group

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Автор: Alan Hull

Markets trend: up, down and sideways. Stocks never stand still. Knowing this, how can you consistently profit from the Australian stock market? In Trade My Way, best-selling author and sharemarket expert Alan Hull reveals his two short-term trading strategies—active trading and breakout trading. These tried-and-tested strategies will help you turn a profit no matter which way the stock market is trending. Written in easy-to-understand, engaging language, Trade My Way also offers: a simple introduction to share trading for beginners a complete guide to understanding and interpreting price charts risk management essentials for trading success MetaStock indicator formulas for more experienced traders detailed step-by-step trading simulations. Buy and sell stocks for profit like a professional—become an active trader!

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Автор: Eric Singer T

An innovative investment approach that takes the actions of the U.S. Congress into consideration Historical research indicates that, more often than not, when Congress is in session there is a negative effect on equities markets (the «Congressional Effect») due possibly to investor uncertainty surrounding government action or inaction as well as the unintended consequences of Congressional legislative initiatives on the stock market. Author Eric Singer, a financial professional with over twenty-five years of experience, is an expert on this phenomenon, and with this new book he shares his extensive insights with you. Trade the Congressional Effect skillfully details how you can profit from Congress's impact on the stock market. Along the way, it puts this approach in perspective and gives you all the tools you'll need to profitably incorporate it into your investing endeavors. Singer walks you through the process of trading the Congressional Effect and provides practical guidance regarding the possible pitfalls and opportunities you'll face each step of the way. Addresses why it is better to invest while Congress isn't in session Reveals exactly what the Congressional Effect encompasses and why it occurs Written by Eric Singer, one of the first people to publicly document the general effect of Congress on daily stock prices Supported by over forty-five years of real world data, the Congressional Effect has proven profitable to those who know how to use it. This timely guide will show you exactly what it takes to make this phenomenon work for you.

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Автор: Patsy Dow Busby

Divided into three comprehensive parts, Trade to Win explains the fundamental elements of author Thomas Busby's proven trading approach–which deals with the significance and use of time, key numbers, and market indicators. Along the way, you'll find strategies for trading stocks, options, futures, and other financial products, and go beyond the numbers to learn about a few of the often overlooked aspects of trading–including risk management, money management, and the impact of emotions on your trading.

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Автор: Larry Pesavento

Trading the financial markets is extremely difficult, but with the right approach, traders can achieve success. Nobody knows this better than authors Larry Pesavento and Leslie Jouflas, both traders and educators of traders, who have consistently used pattern recognition to capture profits from the markets. In Trade What You See, Pesavento and Jouflas show traders how to identify patterns as they are developing and exactly where to place entry and exit orders. While some patterns derive from the techniques of Wall Street’s earliest traders and other patterns reflect Pesavento’s emphasis on the geometry of market movements and Fibonacci numbers.. Filled with hard-won knowledge gained through years of market experience, Trade What You Seeoutlines both a practical and sophisticated approach to trading that will be of interest to both novice and seasoned traders alike. Larry Pesavento is a forty-year veteran trader. He operates a Web site,

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Автор: Bill Kraft

Successful trader and advisor Bill Kraft shows how to trade the financial markets in a way that limits risk and provides the potential for big profits. Kraft, who left a successful law practice to become an independent trader, explains his own educational process and how he arrived at a trading approach that primarily uses options to generate consistent income, limit risk, and participate in big market moves. In simple and down-to-earth language, Kraft explains a variety of strategies including buying and selling options; covered call writing; collars; using closed end mutual funds for income; debit spreads, volatility-based straddles; ratio backspreads; condors; and calendar spreads. Kraft emphasizes that traders need to first develop a sound and reasonable business plan ? in the same manner that any entrepreneur would plan a new business. Armed with the strategies explained in the book and a solid business plan, traders will have a blueprint for generating consistent profits in a relatively stress-free and efficient manner.

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Автор: Chip Poncy

Uncover the financial fraud that funds terrorist organizations Trade-Based Money Laundering is an authoritative examination of this burgeoning phenomenon, now coming under scrutiny in the War on Terror. This book walks you through the signs and patterns of trade-based money laundering (TBML) to help you recognize it when it occurs, and shows you how data and analytics can be used to detect it. You'll learn the common value transfer techniques including invoice fraud, over-and-under invoicing, and misrepresentation, and learn why analytic detection systems have yet to be implemented despite the existence of copious data. Case studies from around the world highlight the real-life implications of the concepts and processes presented in the text, giving you a first-hand view of the mechanisms at work inside this expanding illegal market. Trade-based money laundering uses trade to convert large quantities of illicit cash into less conspicuous assets or commodities to evade financial transparency laws and regulations. As an ideal funding mechanism for terrorist groups, the practice is getting more attention even as it increases in scale and spread. This book takes you deep inside TBML to better arm you against its occurrence. Learn the typical value transfer techniques of TBML Examine case studies detailing international examples Discover why institutions have failed to implement detection systems Explore ways in which analytics can identify TBML According to the U.S. State Department, TBML has reached staggering proportions in recent years, and is considered by many to be the next frontier of international money laundering enforcement. Trade-Based Money Laundering gives you a battle plan, with expert insight and real-world guidance.

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Автор: Rayona Sharpnack

Silicon Valley wunderkind Rayona Sharpnack has been a schoolteacher, tennis champion, manager and player for a women's professional softball team, and a celebrity who coaches some of the most successful leaders in business. Trade Up! draws on Sharpnack&'s experience, as well as stories of successful leaders she has worked with, to reveal how leaders limit themselves by holding on to ideas or assumptions about ourselves—what she calls your “context” —that are no longer valid. Trade Up! outlines the 5 steps to help leaders gain awareness of these assumptions and trade up from limiting beliefs and behaviors to those that will help them change the world. The 5 steps are Reveal your context: what do you believe about yourself? What holds you back? How do you impact others? Own your context: take stock of the upside and downside of your context, and examine the intended and unintended consequences of it! Design a new context that gets you what you want: begin by asking yourself «how good are you willing to have life be?» Sustain your new context: develop new practices to get this new context to stick! Activate your context and engage with the world: move out of your own concerns and into partnership and community with others to help change the world around you!

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Автор: Alexander Elder

The definitive book on adapting the classic work of Richard Wyckoff to today's markets Price and volume analysis is one of the most effective approaches to market analysis. It was pioneered by Richard Wyckoff, who worked on Wall Street during the golden age of technical analysis. In Trades About to Happen, veteran trader David Weis explains how to utilize the principles behind Wyckoff's work and make effective trades with this method. Page by page, Weis clearly demonstrates how to construct intraday wave charts similar to Wyckoff's originals, draw support/resistance lines, interpret the struggle for dominance in trading ranges, and recognize action signals at turning points. Analyzes markets one bar chart at a time, which recreates the ambiguity of actual trading Emphasizes reading price/volume charts without a secondary reliance on mathematical indicators Includes a short study guide in the appendix to help readers master the material Filled with in-depth insights and practical advice, Trades About to Happen promises to be the definitive work on utilizing Wyckoff's classic methods in today's turbulent markets.

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Автор: Sunny Harris J

Customize your trading plan for greater profits using the most popular charting software The majority of professional and individual traders use some kind of trading software on which to base their strategies. With over 100,000 users, the most popular trading software today is TradeStation, published by TradeStation Technologies. While this software is favored by many, TradeStation's computer language can be confusing, especially for the novice. TradeStation Made Easy! is the first and only book to explain exactly how to use the unique computer language behind this bestselling software program. It is not meant as a replacement for the TradeStation manuals, instead it will cover the essence of programming in EasyLanguage and focus on a consistent set of data and an elementary system throughout. An easily understood guide to TradeStation that also provides tips for the user in designing a personalized trading system Endorsed by the software provider TradeStation Technologies Written in a straightforward manner, that is accessible even for those with little computer experience TradeStation Made Easy! fills a much-needed gap in this area and puts the basics of EasyLanguage in perspective. With it, you'll be able to write simple and intermediate programs that will accurately express your theories and ideas about whatever market interests you.

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Автор: John Summa F

Efficient market theorists contend that markets are random and thus not predictable. With the publication of Trading Against theCrowd, however, noted author, economist, and professional trader John Summa convincingly shows that investor sentiment can be incorporated into profitable stock and stock market trading systems. In this groundbreaking book, Summa explains how to use popular gauges of crowd psychology, such as put/call ratios, option-implied volatility, short sales, investor surveys, and advisory opinion to trade against, or contrary to, prevailing market sentiment. He also makes compelling arguments against the efficient markets hypothesis with the presentation of his own quantitative weekly bear and bull news-flow intensity indices, which he builds from news scans. This data series, and other popular measures of crowd psychology, are processed through custom indicators that are programmed into profitable trading systems, such as Squeeze Play I & II, Tsunami Sentiment Wave, and the Fourth Estate. Trading Against the Crowd is the first book to provide a comprehensive assessment of investor crowd psychology, offering valuable market timing tools and trading techniques, including: MetaStock and Trade Station system and custom indicator code; comparative statistical studies of CBOE, OEX, and equity-only put/call ratios; straightforward instructions for combining price triggers with sentiment indicators; a practical guide to understanding put/call ratios, short sales, investor surveys, newsletter opinion, and stock market news-flow intensity; how to use LEAP options as trading vehicles to avoid use of stop loss orders; use of put/call ratios for trading the Treasury bond futures market; and test results and evaluation of trading system performance. Many of today’s professional money managers rely on investor sentiment for improved market timing. They know that at extremes of market sentiment, markets tend to be the most predictable.Trading Against the Crowd shows how you can begin to profit from these short- to medium-term sentiment waves generated by the actions of the speculative crowd. Put into practice powerful sentiment data using thoroughly back-tested trading systems, and rise above the herd mentality of the investor crowd, where potentially large profits await.

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Автор: Группа авторов

The financial markets are made up of people from very diverse backgrounds but whether by long or short term investment these market participants all have a desire to win by varying degrees. Many market participants, especially short term traders are often too interested in the release of some fundamental statement or some rumor or the latest bank recommendations than in the trading price of the asset which leads them to trade and fail because of emotions based trading. The daily price movements, the patterns, the volatility that appear on charts, are for whatever reason, the results of the actions of the crowd. To avoid making decisions based on heightened emotions, it is necessary to create your own plan based on your own analysis. This book has been developed to demonstrate how a few relatively straight forward techniques can create a plan that does not rely on outside investment recommendations and therefore takes the emotions out of trading. The book demonstrates how to interpret the market price action in the shape of forms or patterns and Japanese candlesticks to help you: Find markets that are changing from bullish to bearish and from bearish to bullish Locate entry and exit points Monitor the position for signs of change. The book provides a series of charting techniques involving the use of candlesticks as graphical representations of market price actions in the Foreign Exchange markets. It presents methods of chart technical analysis for medium to long-term investing, in a market where despite strong returns when compared with other asset types, it is difficult to realize a profitable return. The title does not dwell on already-known 'signals' represented by candlestick formations, but concentrates instead on how to confirm these signals by applying a variety of confirmation techniques which form a step-by-step process through the chapters of the book to finish by 'Putting It All Together'.

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Автор: Elaine Knuth

Insights into a pattern-based method of trading that can increase the likelihood of profitable outcomes While most books on chart patterns, or pattern recognition, offer detailed discussion and analysis of one type of pattern, the fact is that a single pattern may not be very helpful for trading, since it often does not give a complete picture of the market. What sets Trading Between the Lines apart from other books in this area is author Elaine Knuth's identification of sets of patterns that give a complete analysis of the market. In it, she identifies more complex chart patterns, often several patterns combined over multiple time frames, and skillfully examines these sets of patterns called «constellations» in relation to one another. These constellations turn sets of individual patterns into a more manageable set of patterns, where the relationship between them can lead to tactical trading opportunities. Shows how to apply complex patterns to specific trades and identify opportunities as well entry and exit points Markets covered include commodities, equities, and indexes Presents an effective trading approach based on real market cycles-as opposed to computer simulations-that are found in active markets Moving beyond the simple identification of basic patterns to identifying pattern constellations, this reliable resource will give you a better view of what is really going on in the market and help you profit from the opportunities you uncover.

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Автор: Justine Gregory-Williams

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Автор: Thomas Bulkowski N

Use popular chart patterns profitably In his follow-up to the well-received Encyclopedia of Chart Patterns, Thomas Bulkowski gives traders a practical game plan to capitalize on established chart patterns. Written for the novice investor but with techniques for the professional, Trading Classic Chart Patterns includes easy-to-use performance tables, vivid case studies, and a scoring system that makes trading chart patterns simple. This comprehensive guide skillfully gives investors straightforward solutions to profitably trading chart patterns. Trading Classic Chart Patterns also serves as a handy reference guide for favorite chart patterns, including broadening tops, head-and-shoulders, rectangles, triangles, and double and triple bottoms. Filled with numerous techniques, strategies, and insights, Trading Classic Chart Patterns fits perfectly into any pattern trader's arsenal. Thomas N. Bulkowski (Keller, TX), an active investor since 1981, is the author of the highly acclaimed Encyclopedia of Chart Patterns (Wiley: 0471295256) as well as numerous articles for Technical Analysis of Stocks & Commodities. Trained as a computer engineer, Bulkowski worked for over a decade at Tandy Corporation. Prior to that, he worked on the Patriot air defense system for Raytheon. New technology and the advent of around the clock trading have opened the floodgates to both foreign and domestic markets. Traders need the wisdom of industry veterans and the vision of innovators in today's volatile financial marketplace. The Wiley Trading series features books by traders who have survived the market's ever changing temperament and have prospered-some by reinventing systems, others by getting back to basics. Whether a novice trader, professional or somewhere in-between, these books will provide the advice and strategies needed to prosper today and well into the future.

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Автор: Trevor Williams

A practical guide to understanding how key economic and market statistics drive financial market trends The recent global financial crisis stressed the need for economists who understand how key economic and market statistics drive financial market trends and how to mitigate the risks for businesses that those trends affect. Trading Economics provides guidance for navigating key market figures in a convenient and practical format. Emphasizing the link between economic data and market movements, this book analyzes surveys, economic growth statistics, inflation, labor markets, international trade, monetary and fiscal indicators, and their relevance in financial markets. It bypasses complex terminology to offer a hands-on, accessible introduction to financial statistics and how to profit from them. Offers clear illustrations and an easy-to-read layout to teach you how to trade profitably in financial markets and minimizes risk for your business Written Trevor Williams and Victoria Turton, authoritative public figures with experience working on the New York Stock Exchange Includes a website featuring a blog and new surveys as they develop accompanies the book Complete with worked examples and updated information, Trading Economics is an essential, comprehensive guide to understanding every aspect of financial market trends and how to navigate them to your advantage.

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Автор: Lita Epstein

Trading For Canadians For Dummies stresses the practice of position trading, conducting technical analysis on a company and its performance, and research methods that enable the trader to strategically select both an entry and exit point before a stock is even purchased. Adapted for Canadian readers, this edition discusses the Toronto Stock Exchange, brokerage options in Canada, and how Canadians can become certified traders. With Canadian examples and resources, this is the only guide to trading tailor-made for Canadians.

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Автор: Lita Epstein

Trade your way to a more profitable portfolio Savvy traders can make money in both up and down markets—and now you can, too! In Trading For Dummies, investors from every walk of life will benefit from sample stock charts, position trading tips and techniques, fresh ways to analyze trends and indicators, and all the latest information on trading stocks wisely in any type of market. Taking the stress out of the stock market, this no-nonsense guide walks you through all the steps to trade with authority—and takes your portfolio to exciting new heights. Whether you're an investor looking for a clear guide to successfully trading stocks in any type of market, or an investor who has experience trading and are looking for new, proven methods to enhance the profitability of investments, you'll find a proven system for eliminating doubt, decreasing risk, and, ultimately, increasing return. Understand market cycles and choose a great broker Manage your risk exposure Build a balanced portfolio Develop your own custom trading strategy If you're in need of basic strategies and stock valuation methodologies that let you make smart trading decisions, this book has it all!

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Автор: Stuart McPhee

The ultimate guide for those starting out in trading—now better than ever! Illustrated with plenty of trading examples, sample trading plans, timely charts, tables and figures and insights from market experts from around the globe, Trading in a Nutshell, 4th Edition sets readers on the path to profitable trading. This updated and expanded edition of Stuart McPhee's bestseller is the perfect guide for anyone starting out in trading, and an excellent resource for experienced traders looking to expand their repertoires. Reviews, in depth, the financial markets and financial products, the risks associated with each, and how to trade them Shows how to tailor a trading approach best suited to each reader's personality, trading goals and risk tolerance Describes time-tested trading rules used by the most successful traders and explores the mindset and character traits of market winners with tips on how to cultivate them Clearly explains the basics of technical analysis, and provides expert advice on timing entry and exit decisions to maximise profits and minimise losses

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Автор: Ari Kiev

Overcome the obstacles that can prevent you from winning at the trading game A trader's emotional state is vital to being a successful investor. There are many psychological factors that can affect the decisions one makes in the course of a trading day. This book focuses on overcoming issues such as anxiety, fear, and over-ambition so that traders can become more focused and be more successful-in other words, enter the zone-and stay in it as long as possible.

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Автор: Richard Peterson L

In his debut book on trading psychology, Inside the Investor’s Brain, Rich­ard Peterson demonstrated how managing emotions helps top investors outperform. Now, in Trading on Sentiment, he takes you inside the science of crowd psychol­ogy and demonstrates that not only do price patterns exist, but the most predictable ones are rooted in our shared human nature. Peterson’s team developed text analysis engines to mine data – topics, beliefs, and emotions – from social media. Based on that data, they put together a market-neutral social media-based hedge fund that beat the S&P 500 by more than twenty-four percent—through the 2008 financial crisis. In this groundbreaking guide, he shows you how they did it and why it worked. Applying algorithms to so­cial media data opened up an unprecedented world of insight into the elusive patterns of investor sentiment driving repeating market moves. Inside, you gain a privi­leged look at the media content that moves investors, along with time-tested techniques to make the smart moves—even when it doesn’t feel right. This book digs underneath technicals and fundamentals to explain the primary mover of market prices – the global information flow and how investors react to it. It provides the expert guidance you need to develop a competitive edge, manage risk, and overcome our sometimes-flawed human nature. Learn how traders are using sentiment analysis and statistical tools to extract value from media data in order to: Foresee important price moves using an understanding of how investors process news. Make more profitable investment decisions by identifying when prices are trending, when trends are turning, and when sharp market moves are likely to reverse. Use media sentiment to improve value and momentum investing returns. Avoid the pitfalls of unique price patterns found in commodities, currencies, and during speculative bubbles Trading on Sentiment deepens your understanding of markets and supplies you with the tools and techniques to beat global markets— whether they’re going up, down, or sideways.

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Автор: Dan Passarelli

Veteran options trader Dan Passarelli explains a new methodology for option trading and valuation. With an introduction to option basics as well as chapters on all types of spreads, put-call parity and synthetic options, trading volatility and studying volatility charts, and advanced option trading, Trading Option Greeks holds pertinent new information on how more accurate pricing can drive profit. Most options traders focus on strategies such as covered calls, vertical spreads, butterflies and condors, and so on. But traders often don't know how to use the «greeks»—the five factors that influence an option's price—to trade more effectively. The «greeks» (Delta, Gamma, Theta, Vega, Rho) are tools to measure minute changes in an option's price based on corresponding changes in: Interest rates Time to expiration Price changes in the underlying security Volatility Dividends Using the greeks can lead to more accurate pricing information that will alert an option trader to mispriced derivatives that can be exploited for profit. In straightforward language and making use of charts and examples, Passarelli explains how to use the greeks to be a better options trader.

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Автор: Dan Passarelli

A top options trader details a practical approach for pricing and trading options in any market condition The options market is always changing, and in order to keep up with it you need the greeks—delta, gamma, theta, vega, and rho—which are the best techniques for valuing options and executing trades regardless of market conditions. In the Second Edition of Trading Options Greeks, veteran options trader Dan Pasarelli puts these tools in perspective by offering fresh insights on option trading and valuation. An essential guide for both professional and aspiring traders, this book explains the greeks in a straightforward and accessible style. It skillfully shows how they can be used to facilitate trading strategies that seek to profit from volatility, time decay, or changes in interest rates. Along the way, it makes use of new charts and examples, and discusses how the proper application of the greeks can lead to more accurate pricing and trading as well as alert you to a range of other opportunities. Completely updated with new material Information on spreads, put-call parity and synthetic options, trading volatility, and advanced option trading is also included Explores how to exploit the dynamics of option pricing to improve your trading Having a comprehensive understanding of the greeks is essential to long-term options trading success. Trading Options Greeks, Second Edition shows you how to use the greeks to find better trades, effectively manage them, and ultimately, become more profitable.

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Автор: Larry Shover

Top options expert Larry Shover returns to discuss how to interpret, and profit from, market volatility Trading Options in Turbulent Markets, Second Edition skillfully explains the intricacies of options volatility and shows you how to use options to cope, and profit from, market turbulence. Throughout this new edition, options expert Larry Shover reveals how to use historical volatility to predict future volatility for a security and addresses how you can utilize that knowledge to make better trading decisions. Along the way, he also defines the so-called Greeks—delta, vega, theta, and gamma—and explains what drives their values and their relationship to historic and implied volatility. Shover then provides effective strategies for trading options contracts in uncertain times, addressing the decision-making process and how to trade objectively in the face of unpredictable and irrational market moves. Includes a new chapter of the VIX, more advanced material on volatility suitable for institutional or intermediate options trader, and additional volatility-based strategies Answers complex questions such as: How does a trader know when to tolerate risk and How does a successful trader respond to adversity? Provides a different perspective on a variety of options strategies, including covered calls, naked and married puts, collars, straddles, vertical spreads, calendar spreads, butterflies, condors, and more As volatility becomes a greater focus of traders and investors, Trading Options in Turbulent Markets, Second Edition will become an important resource for in-depth insights, practical advice, and profitable strategies.

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Автор: Al Brooks

Praise for Trading Price Action Trading Ranges «Al Brooks has written a book every day trader should read. On all levels, he has kept trading simple, straightforward, and approachable. By teaching traders that there are no rules, just guidelines, he has allowed basic common sense to once again rule how real traders should approach the market. This is a must-read for any trader that wants to learn his own path to success.» —Noble DraKoln, founder, SpeculatorAcademy.com, and author of Trade Like a Pro and Winning the Trading Game «A great trader once told me that success was a function of focused energy. This mantra is proven by Al Brooks, who left a thriving ophthalmology practice to become a day trader. Al's intense focus on daily price action has made him a successful trader. A born educator, Al also is generous with his time, providing detailed explanations on how he views daily price action and how other traders can implement his ideas with similar focus and dedication. Al's book is no quick read, but an in-depth road map on how he trades today's volatile markets, complete with detailed strategies, real-life examples, and hard-knocks advice.» —Ginger Szala, Publisher and Editorial Director, Futures magazine Over the course of his career, author Al Brooks, a technical analysis contributor to Futures magazine and an independent trader for twenty-five years, has found a way to capture consistent profits regardless of market direction or economic climate. And now, with his new three-book series—which focuses on how to use price action to trade the markets—Brooks takes you step by step through the entire process. In order to put his methodology in perspective, Brooks examined an essential array of price action basics and trends in the first book of this series, Trading Price Action TRENDS. Now, in this second book, Trading Price Action TRADING RANGES, he provides important insights on trading ranges, breakouts, order management, and the mathematics of trading. Page by page, Brooks skillfully addresses how to spot and profit from trading ranges—which most markets are in, most of the time—using the technical analysis of price action. Along the way, he touches on some of the most important aspects of this approach, including trading breakouts, understanding support and resistance, and making the most informed entry and exit decisions possible. Throughout the book, Brooks focuses primarily on 5 minute candle charts—all of which are created with TradeStation—to illustrate basic principles, but also discusses daily and weekly charts. And since he trades more than just E-mini S&P 500 futures, Brooks also details how price action can be used as the basis for trading stocks, forex, Treasury Note futures, and options.

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Автор: Al Brooks

A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only 5-minute price charts he's found a way to capture profits regardless of market direction or economic climate. His first book, Reading Price Charts Bar by Bar, offered an informative examination of his system, but it didn't allow him to get into the real nuts and bolts of the approach. Now, with this new series of books, Brooks takes you step by step through the entire process. By breaking down his trading system into its simplest pieces: institutional piggybacking or trend trading (the topic of this particular book in the series), trading ranges, and transitions or reversals, this three book series offers access to Brooks' successful methodology. Price Action Trends Bar by Bar describes in detail what individual bars and combinations of bars can tell a trader about what institutions are doing. This is critical because the key to making money in trading is to piggyback institutions and you cannot do that unless you understand what the charts are telling you about their behavior. This book will allow you to see what type of trend is unfolding, so can use techniques that are specific to that type of trend to place the right trades. Discusses how to profit from institutional trading trends using technical analysis Outlines a detailed and original trading approach developed over the author's successful career as an independent trader Other books in the series include Price Action Trading Ranges Bar by Bar and Price Action Reversals Bar by Bar If you're looking to make the most of your time in today's markets the trading insights found in Price Action Trends Bar by Bar will help you achieve this goal.

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Автор: Brett Steenbarger N

Practical trading psychology insight that can be put to work today Trading Psychology 2.0 is a comprehensive guide to applying the science of psychology to the art of trading. Veteran trading psychologist and bestselling author Brett Steenbarger offers critical advice and proven techniques to help interested traders better understand the markets, with practical takeaways that can be implemented immediately. Academic research is presented in an accessible, understandable, engaging way that makes it relevant for practical traders, and examples, illustrations, and case studies bring the ideas and techniques to life. Interactive features keep readers engaged and involved, including a blog offering ever-expanding content, and a Twitter feed for quick tips. Contributions from market bloggers, authors, and experts bring fresh perspectives to the topic, and Steenbarger draws upon his own experience in psychology and statistical modeling as an active trader to offer insight into the practical aspect of trading psychology. Trading psychology is one of the few topics that are equally relevant to day traders and active investors, market makers and portfolio managers, and traders in different markets around the globe. Many firms hire trading coaches, but this book provides a coach in print, accessible 24/7 no matter what the market is doing. Understand the research at the core of trading psychology Examine the ways in which psychology is applied in real-world trading Implement practical tips immediately to see first-hand results Gain the perspective and insight of veteran traders who apply these techniques daily While markets may differ in scale, scope, and activity, humans remain human, with all the inherent behavioral tendencies. Studying the market from the human perspective gives traders insight into how human behavior drives market behavior. Trading Psychology 2.0 gives traders an edge, with expert guidance and practical advice.

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Автор: Kenneth Grant L

Revolutionary techniques that traders can implement to improve profits and avoid losses No trader, professional or individual, can afford not to have a solid risk management program integrated into his or her trading system. But finding a precise mathematical model to replace subjective decision-making processes is a challenge. Traditionally, risk management has focused solely on loss avoidance, but in Trading Risk, hedge fund risk manager Kenneth Grant presents some-thing completely new—how to manage a portfolio to minimize risk and increase profits by putting more capital at risk. Trading Risk details a risk management program that can help both money managers and individual traders evaluate which elements in a portfolio are working efficiently and which aren’t. By illustrating an extremely simple set of statistical and arithmetic tools this book can help readers enhance their performance in many financial markets. Kenneth L.Grant is Cheyne’s Global Risk Manager, and is the Managing Member for Cheyne Capital, LLC, the firm’s U.S. arm. Mr. Grant is a pioneer in the field of hedge fund risk management and capital allocation. Before joining Cheyne, he created risk control programs at two of the world’s leading hedge funds, Tudor Investments and SAC Capital, where he was eventually promoted to the title of Chief Investment Strategist. Mr. Grant holds a Bachelor of Science in Economics and Mathematics from the University of Wisconsin, an MA in Economics from Columbia University, and an MBA from the University of Chicago Graduate School of Business.

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Автор: Louise Bedford

A practical, informative, and accessible guide to getting started in trading Louise Bedford has been coaching and mentoring traders for almost twenty years, and in Trading Secrets, Third Edition she's back to share what she's learned. Whether you're just starting out in the trading world, or you're an old hand looking for some new tricks, this book is for you. Packed with everything you need to get in on the action and consistently profit from the markets, Trading Secrets is your personal coach to becoming a trading mastermind. Designed to educate, motivate, and guide you through the sometimes confusing world of trading, the book shows you how to set up a trading business and, most importantly, master your number one trading foe; yourself. Known for her witty and entertaining style, Bedford has demystified the world of share trading for thousands of investors and traders, and you're next. Brings together the processes, careful planning, and risk control techniques that Bedford has used throughout her own successful trading career Offers fascinating insights into everything from how to handle a windfall profit to why men and women trade differently Includes end-of-chapter review materials, essential for helping you master the material

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Автор: Russell Rhoads

A comprehensive resource for understanding and trading weekly options Weekly options are traded on all major indices, as well as high volume stocks and ETFs. They continue to surge in popularity, accounting for as much as twenty percent of daily options volume. And while existing options strategy can be used with weeklys, they are particularly conducive to premium selling strategies and short-term trades based on a news item or technical pattern. With this timely guide, and its companion video, you'll learn exactly how to use weeklys to make more money from option selling strategies and how to make less expensive bets on short-term market moves. Written by Russell Rhoads, a top instructor at the CBOE's Options Institute, Trading Weekly Options + Video skillfully explains the unique pricing and behavioral characteristics of weekly options and shows how to take advantage of those unique features using traditional option strategies. The first book and video combination product focused solely on weekly options Outlines the most effective trading strategies associated with weekly options, including taking advantage of the accelerating time-decay curve when an option approaches expiration Filled with the practical, real-world insights of author Russell Rhoads, an expert in this field Created with both the experienced and beginning option traders in mind, this book and video package will help you make the most of your time trading weekly options.

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Автор: John Murphy J

A visual guide to market trading using intermarket analysis and exchange-traded funds With global markets and asset classes growing even more interconnected, intermarket analysis—the analysis of related asset classes or financial markets to determine their strengths and weaknesses—has become an essential part of any trader's due diligence. In Trading with Intermarket Analysis, John J. Murphy, former technical analyst for CNBC, lays out the technical and intermarket tools needed to understand global markets and illustrates how they help traders profit in volatile climates using exchange-traded funds. Armed with a knowledge of how economic forces impact various markets and financial sectors, investors and traders can profit by exploiting opportunities in markets about to rise and avoiding those poised to fall. Trading with Intermarket Analysis provides advice on trend following, chart patterns, moving averages, oscillators, spotting tops and bottoms, using exchange-traded funds, tracking market sectors, and the new world of intermarket relationships, all presented in a highly visual way. Gives readers a visually rich introduction to the world of intermarket analysis, the ultimate tool for beating the markets Provides practical advice on trend following, chart patterns, moving averages, oscillators, spotting tops and bottoms, using exchange-traded funds, tracking market sectors, and intermarket relationships Includes appendices on Japanese candlesticks and point-and-figure charting Comprehensive and easy-to-use, Trading with Intermarket Analysis presents the most important concepts related to using exchange-traded funds to beat the markets in a visually accessible format.

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Автор: Andr? Sternberg

Traffic Generierung scheint einer der schwierigsten Teile des Online-Marketings f?r die meisten Website-Besitzer zu sein. Vielleicht ist es die Idee, Leute zu finden, die kommen um sich Ihre Website anzuschauen oder die verschiedenen Plattformen nutzen, um mehr Traffic zu mobilisieren, bevor die Leute in Unt?tigkeit verfallen. Um ehrlich zu sein, ich wei? es nicht.
Was ich wei? ist, wie man eine Flut von Einf?hrung in den Web-Verkehr auf fast jeder Webseite mit sehr geringen Auslagen generieren kann.
Die Idee dieses Buches ist, Ihnen genau zu zeigen, wie Sie dies tun k?nnen. Wenn Sie also mit dem Lesen fertig sind, haben Sie eine leistungsstarke Traffic-Generierung Anleitung zur Hand, die immer wieder verwendet werden kann.
Bevor wir uns mit verschiedenen M?glichkeiten der Verkehrsgenerierung befassen, m?chte ich Ihnen sagen, dass die Informationen in diesem Buch keineswegs ersch?pfend sind. Mit dem sich st?ndig ver?ndernden Internet k?nnte morgen etwas Neues und Besseres aus dem Nichts auftauchen. Deshalb schlage ich vor, dass Sie den Ball im Auge behalten, indem Sie mit den hei?en neuen Erfindungen online verbunden bleiben. Sie k?nnen dies mit Hilfe von Foren und Sozialen-Netzwerk-Webseiten tun.

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Автор: Alejandro Zapa

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Автор: Redia Anderson

Make diversity your competitive advantage To reap the full benefits of diversity and inclusion, today's forward thinking companies look past «diversity» training towards a more comprehensive, holistic business approach. These leaders incorporate diversity and inclusion into every aspect of business culture, employee engagement, talent management and market penetration. Trailblazers reveals the practices, metrics and research, as well as the anecdotal evidence, for building and sustaining workplace cultures that make strategic diversity and inclusion a business necessity. Focusing on concrete actions you can implement immediately, this insider guide profiles the best practices award-winning companies have used on a sustained basis to transform their organizations. Captures insights and best practices from the most effective Chief Diversity Officers, several of which are determined by the Diversity Inc Top 50 Companies for Diversity Companies profiled include IBM, Dell, Verizon, Merck and Co, Sodexo, Verizon, Andrews Kurth, The Coca-Cola Company, American Airlines, Citi, Ford, Shell and Pitney Bowes Covers everything from how to use employee resource groups to help target consumers and forge tighter client relationships; from talent optimization, leadership development and retention, to increasing middle management engagement and the skill-sets required for effective Chief Diversity Officers as true business partners and more Trailblazers gives you an in-depth view from the inside out of which practical solutions make diversity and inclusion efforts a systemic and winning way of doing business for today's top-performing companies.

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Автор: Margie Warrell

What would you do today if you were being brave? Courage begets courage. It's a habit. Doing something brave everyday – no matter how small – unlocks new possibilities, opportunities and pathways to thrive in your work, relationships and life. Drawing on her background in business, psychology and coaching, best-selling author Margie Warrell guides you past the fears that keep you from making the changes to create your ideal life. In today's uncertain times, fear can unconsciously direct our lives. Start small, dare big, and begin today to live with greater purpose, courage and success. Originally published in 2015 as Brave, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series – aimed at helping readers acheive professional and personal success.

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