зарубежная деловая литература (страница 98)

Автор: Коллектив авторов

Controllo Estremo: Come Combatte e Vince la Marina Militare Americana, di Jocko Willink e Leif Babin- Sommario del libro – Readtrepreneur (Disclamer: la presente opera NON ? un libro originale, bens? un riepilogo non ufficiale.) Essere un buon leader ? un bene prezioso in grado di distinguerti dagli altri. Sei un leader? Questo libro tratta di ci? che rende un leader efficace e porta alla nostra attenzione le molte straordinarie qualit? che un buon leader dovrebbe possedere. Ci consente di sviluppare una migliore comprensione di come dovrebbero essere i leader, e ci insegna ad essere la versione migliore di noi stessi. (Nota: questo sommario ? interamente scritto e pubblicato da Readtrepreneur. Non ? in alcun modo affiliato all'autore originale) ”Devi possedere tutto nel tuo mondo. Non ? colpa di nessun altro”. – Jocko Willink. Grazie all'esperienza nei Navy SEALs, gli autori Jocko Willink e Leif Babin ci mostrano come l'estrema propriet? possa unificare una squadra e renderla molto p Controllo Estremo: Come Combatte e Vince la Marina Militare Americana, di Jocko Willink e Leif Babin- Sommario del libro – Readtrepreneur (Disclamer: la presente opera NON ? un libro originale, bens? un riepilogo non ufficiale.) Essere un buon leader ? un bene prezioso in grado di distinguerti dagli altri. Sei un leader? Questo libro tratta di ci? che rende un leader efficace e porta alla nostra attenzione le molte straordinarie qualit? che un buon leader dovrebbe possedere. Ci consente di sviluppare una migliore comprensione di come dovrebbero essere i leader, e ci insegna ad essere la versione migliore di noi stessi. (Nota: questo sommario ? interamente scritto e pubblicato da Readtrepreneur. Non ? in alcun modo affiliato all'autore originale) ”Devi possedere tutto nel tuo mondo. Non ? colpa di nessun altro”. – Jocko Willink Grazie all'esperienza nei Navy SEALs, gli autori Jocko Willink e Leif Babin ci mostrano come l'estrema propriet? possa unificare una squadra e renderla molto pi? forte e migliore di prima. Le mentalit? e i principi che apprendiamo in Propriet? Estrema saranno in grado di aiutare qualsiasi squadra, sia essa di origine militare, aziendale o familiare. P.S.: Propriet? Estrema ? un libro estremamente utile che aiuter? in tutti gli aspetti della vita. Cambier? il modo in cui gestisci il tuo business, la tua vita e le tue relazioni personali. ? ora di smettere di pensare! ? tempo di agire! Scorri verso l'alto e fai clic sul pulsante ”Acquista ora con 1 clic” per scaricare subito la tua copia! Perch? scegliere noi, Readtrepreneur? – Sintesi di massima qualit? – Elargisce una conoscenza straordinaria – Fantastici aggiornamenti – Chiaro e conciso Disclaimer: Questo libro ? pensato da associare al libro originale o semplicemente per comprenderne meglio il senso.

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Автор: James Kirby

Richard Pratt was one of Australia's most successful, formidable and charismatic businessmen. Yet for all this he was unfailingly human, his life playing out like a drama even after the final act. Self-made billionaire, family man, generous philanthropist, patron of the arts and Carlton Football Club saviour were just a few of Pratt's many guises, and in this compelling biography the truth behind the headlines is revealed. The twists and turns of Pratt's life are chronicled with candour – from humble beginnings in Poland to the heights of global business success tainted by the humiliating price-fixing scandal that earned Visy the largest corporate fine in Australia's history. Pratt's many achievements and controversies polarised public opinion but made him one of Australia's most enigmatic public figures. Though his legacy is debatable, no-one can deny that Richard Pratt was … one out of the box.

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Автор: Lucia Clara Rockt?schel

Sie m?chten Menschen aller Geschlechter gleicherma?en ansprechen, wissen aber nicht, wie das am besten funktioniert? Lucia Clara Rockt?schel stellt Ihnen in diesem Buch sechs Arten zu gendern vor: von der Paarform ?ber den Gender-Gap bis hin zu unauff?lligeren Varianten wie neutralen Formulierungen oder dem Prinzip der Rollenverteilung. Ganz ohne Moralkeule zeigt sie, warum gendergerechte Sprache wichtig ist und wie Sie diese richtig umsetzen – in Studium und Beruf oder auch im Internet. Konkrete Beispiele zeigen Ihnen, wie Sie das Gendern sogar mit Suchmaschinenoptimierung und Barrierefreiheit in Einklang bringen k?nnen.

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Автор: Группа авторов

Dienstleistungen datenbasiert entwickeln Daten, so hei?t es, sind das ?l des 21. Jahrhunderts. Was ist damit gemeint? In der digitalen, vernetzten Welt fallen praktisch ?berall Daten an, die sich f?r profitable Gesch?fte und innovative Start-ups nutzen lassen. Nur wie?
Zun?chst sind Daten ein Mittel, um die System- und Branchengrenzen der analogen Welt zu ?berwinden. Wertsch?pfung l?sst sich v?llig neu denken und gestalten – mit dem richtigen Vorgehen.
Das vorliegende eBook zeigt nicht nur die Perspektiven k?nftiger Gesch?ftsmodelle. Es liefert auch konkrete Impulse f?r die Entwicklung fortschrittlicher «kognitiver» Dienstleistungen.

Серия: Edition KODIS

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Автор: William Nobrega

In 2008, India will likely overtake China as the world’s fastest growing economy and become one of the largest economies globally. Foreign investment is increasing dramatically and business opportunities abound for those who know how to find them. With a growing middle class and booming markets, India holds much promise for investors. Riding the Indian Tiger shows you how to get in on the ground floor and profit from India’s economic boom.

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Автор: Maria Antonia Nu?ez

Un negocio, entendido como una l?gica de creaci?n de valor, est? expuesto tanto a la incertidumbre del entorno, como a la vulnerabilidad humana, independientemente de su naturaleza jur?dica, tama?o o sector en el que opera. La tarea de los administradores no puede reducirse a la idea de generar m?s ingresos o reducir los costos. En ambos casos es necesario tomar consciencia de la importancia que tiene la relaci?n riesgo-estrategia en el modo de lograr mayores ingresos o de disminuir los costos. Estudiar este texto es un paso para tomar consciencia de la relevancia que tienen los riesgos estrat?gicos en la manera como se administran los negocios hoy.

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Автор: Lee Munson

Today's financial landscape and what Wall Street doesn't want you to know Rigged Money is based on one simple truth: Wall Street needs money from Main Street, not the other way around. The financial industry has convinced the general public that investing across different asset classes is the only way to protect wealth, but this is an outdated rule that no longer applies. Since asset classes—small caps, large caps, international investments, gold, and bonds—now overlap when it comes to risk and volatility parameters, the diversification effect is gone. That's exactly what Wall Street doesn't want you to know—that the rules of the game have changed. Risk Isn't Constant: Pie charts lie when it comes to accurately describing the risk of stocks and bonds Dividends Are No Silver Bullet: They are designed to entice investors rather than to increase a company's value or your net worth Buy and Hold is Dead: The financial world (and all the companies and securities in it) moves too quickly and is changing too often for this theory to hold true today Gold Is Not an Investment: Gold is today's currency of fear, and this fear is driven by escalating government debt An unflinching look at this new financial world, Lee Munson's Rigged Money arms today's investors with the simple, smart, and clear advice needed to level the playing field.

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Автор: Terence Cooke-Davies J

The Right Projects Done Right! reflects the advances that have been made since the concern for managing multiple projects in organizations first emerged more than a decade ago. This book includes findings and solutions that address three vital questions: Has the right portfolio of projects been chosen to ensure that company strategy is implemented successfully? Have the right projects with the right scope been selected as candidates for the portfolio? Are the projects managed well? Dinsmore and Cooke-Davies help managers answer these questions by providing them with the information they need to implement an enterprise-wide project management environment.

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Автор: Beverly Schwartz

Principles for driving significant change throughout an entire system Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times. These actionable principles are brought to life by compelling real-life stories. Schwartz provides a road map that allows anyone to become a changemaker. Presents some of today's most innovative and effective approaches to solving social and environmental challenges Offers a vision of social entrepreneurs as role models, catalysts, enablers and recruiters who spread waves system changing solutions throughout society The author offers a model of change that begins with the end result in mind First book from an insider at Ashoka, the foremost global organization on social change through social entrepreneurship Rippling clearly demonstrates how and when empathy, creativity, passion, and persistence are combined; significant, life-altering progress is indeed possible.

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Автор: Группа авторов

Learn to measure risk and develop a plan to protect employees and company interests by applying the advice and tools in Risk and Security Management: Protecting People and Sites Worldwide. In a world concerned with global terrorism, instability of emerging markets, and hazardous commercial operations, this book shines as a relevant and timely text with a plan you can easily apply to your organization. Find a series of strategic to granular level policies, systems, and concepts which identify and address risk, enabling business to occur in a manner which best protects you and your company.

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Автор: Keith Moore M

The definitive guide to risk arbitrage, fully updated with new laws, cases, and techniques Risk Arbitrage is the definitive guide to the field and features a comprehensive overview of the theory, techniques, and tools that traders and risk managers need to be effective. This new edition is completely updated and fully revised to reflect the changes to laws and technology and includes new case studies and a detailed discussion of computer-based trading systems. Readers gain deep insight into the factors and policies that affect merger transactions, and the new developments that allow individuals to compete with professionals in managing risk arbitrage portfolios. The book provides techniques for computing spreads and determining risk, with practice exercises that allow readers to become confident with new methods before using them professionally. The current wave of corporate mergers, acquisitions, restructurings, and similar transactions has created unprecedented opportunities for those versed in contemporary risk arbitrage techniques. At the same time, the nature of the current merger wave has lent such transactions a much higher degree of predictability than ever before, making risk arbitrage more attractive to all types of investors. Risk Arbitrage provides the essential guidance needed to participate in the business. Get up to date on the most recent developments in risk arbitrage Examine new mergers and the legal changes that affect them Learn how computers and trading systems have affected competition Use the tools that enable risk determination and spread computation Both the growth in hedge funds and the changing nature of the merger and acquisition business have affected risk arbitrage processes and techniques. For the finance professional who needs expert guidance and the latest information, Risk Arbitrage is a comprehensive guide.

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Автор: Guy Wyser-Pratte

Originally published in 1982, Risk Arbitrage has become a classic on arbitrage strategies by the «dean of the arbitrage community.» It provides an overview of risk arbitrage, how it has been used over the centuries and particularly in modern markets, with a focus on merger arbitrage. From average expected returns to turning a position, cash tender offers, exchange offers, recapitalizations, spinoffs, stub situations, limited risk arbitrage, and corporate freeze-ins, the book provides a step by step walk through of a world of arb strategies illuminated by real world examples and case studies.

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Автор: Charles Tapiero S

A comprehensive guide to financial engineering that stresses real-world applications Financial engineering expert Charles S. Tapiero has his finger on the pulse of shifts coming to financial engineering and its applications. With an eye toward the future, he has crafted a comprehensive and accessible book for practitioners and students of Financial Engineering that emphasizes an intuitive approach to financial and quantitative foundations in financial and risk engineering. The book covers the theory from a practitioner perspective and applies it to a variety of real-world problems. Examines the cornerstone of the explosive growth in markets worldwide Presents important financial engineering techniques to price, hedge, and manage risks in general Author heads the largest financial engineering program in the world Author Charles Tapiero wrote the seminal work Risk and Financial Management.

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Автор: Mark Laycock

With over 30 years’ experience of risk management in banks, Mark Laycock provides a comprehensive but succinct non-technical overview of risk and its governance in financial institutions. Bridging the gap between texts on governance and the increasingly technical aspects of risk management the book covers the main risk types experienced by banks – credit, market, operational and liquidity – outlines those risks before considering them from a governance perspective including the Board and Executive Management. Addressing terminology issues that can confuse dialogue, and by providing a bibliography alongside each chapter for more detailed discussion of the topic this book will ground readers with the knowledge they require to understand the unknown unknowns.

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Автор: Imam Wahyudi

Gain insight into the unique risk management challenges within the Islamic banking system Risk Management for Islamic Banks: Recent Developments from Asia and the Middle East analyzes risk management strategies in Islamic banking, presented from the perspectives of different banking institutions. Using comprehensive global case studies, the book details the risks involving various banking institutions in Indonesia, Malaysia, UAE, Bahrain, Pakistan, and Saudi Arabia, pointing out the different management strategies that arise as a result of Islamic banking practices. Readers gain insight into risk management as a comprehensive system, and a process of interlinked continuous cycles that integrate into every business activity within Islamic banks. The unique processes inherent in Islamic banking bring about complex risks not experienced by traditional banks. From Shariah compliance, to equity participation contracts, to complicated sale contracts, Islamic banks face unique market risks. Risk Management for Islamic Banks covers the creation of an appropriate risk management environment, as well as a stage-based implementation strategy that includes risk identification, measurement, mitigation, monitoring, controlling, and reporting. The book begins with a discussion of the philosophy of risk management, then delves deeper into the issue with topics like: Risk management as an integrated system The history, framework, and process of risk management in Islamic banking Financing, operational, investment, and market risk Shariah compliance and associated risk The book also discusses the future potential and challenges of Islamic banking, and outlines the risk management pathway. As an examination of the wisdom, knowledge, and ideal practice of Islamic banking, Risk Management for Islamic Banks contains valuable insights for those active in the Islamic market.

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Автор: Joel Bessis

The seminal guide to risk management, streamlined and updated Risk Management in Banking is a comprehensive reference for the risk management industry, covering all aspects of the field. Now in its fourth edition, this useful guide has been updated with the latest information on ALM, Basel 3, derivatives, liquidity analysis, market risk, structured products, credit risk, securitizations, and more. The new companion website features slides, worked examples, a solutions manual, and the new streamlined, modular approach allows readers to easily find the information they need. Coverage includes asset liability management, risk-based capital, value at risk, loan portfolio management, capital allocation, and other vital topics, concluding with an examination of the financial crisis through the utilisation of new views such as behavioural finance and nonlinearity of risk. Considered a seminal industry reference since the first edition's release, Risk Management in Banking has been streamlined for easy navigation and updated to reflect the changes in the field, while remaining comprehensive and detailed in approach and coverage. Students and professionals alike will appreciate the extended scope and expert guidance as they: Find all «need-to-know» risk management topics in a single text Discover the latest research and the new practices Understand all aspects of risk management and banking management See the recent crises – and the lessons learned – from a new perspective Risk management is becoming increasingly vital to the banking industry even as it grows more complex. New developments and advancing technology continue to push the field forward, and professionals need to stay up-to-date with in-depth information on the latest practices. Risk Management in Banking provides a comprehensive reference to the most current state of the industry, with complete information and expert guidance.

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Автор: Christian Szylar

Risk Management under UCITS III/IV shows how asset managers, fund administrators, management companies and risk departments can satisfy the various financial regulators, which govern European markets, that they have adequate risk monitoring procedures in place for the funds they manage or administer. The book explains all the requirements for risk management under the new UCITS III/IV regime, as well as the universe of financial instruments which can be used by portfolio managers, and identifies their associated risks and possible mitigation strategies. It is therefore required reading for anyone trying to fully understand and comply with UCITS III/IV requirements.

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Автор: Группа авторов

Key readings in risk management from CFA Institute, the preeminent organization representing financial analysts Risk management may have been the single most important topic in finance over the past two decades. To appreciate its complexity, one must understand the art as well as the science behind it. Risk Management: Foundations for a Changing Financial World provides investment professionals with a solid framework for understanding the theory, philosophy, and development of the practice of risk management by Outlining the evolution of risk management and how the discipline has adapted to address the future of managing risk Covering the full range of risk management issues, including firm, portfolio, and credit risk management Examining the various aspects of measuring risk and the practical aspects of managing risk Including key writings from leading risk management practitioners and academics, such as Andrew Lo, Robert Merton, John Bogle, and Richard Bookstaber For financial analysts, money managers, and others in the finance industry, this book offers an in-depth understanding of the critical topics and issues in risk management that are most important to today’s investment professionals.

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Автор: Christopher Culp L

Based on an enormously popular «derivative instruments and applications» course taught by risk expert Christopher Culp at the University of Chicago, Risk Transfer will prepare both current practitioners and students alike for many of the issues and problems they will face in derivative markets. Filled with in-depth insight and practical advice, this book is an essential resource for those who want a comprehensive education and working knowledge of this major field in finance, as well as professionals studying to pass the GARP FRM exam. Christopher L. Culp, PhD (Chicago, IL), is a Principal at CP Risk Management LLC and is also Adjunct Professor of Finance at the University of Chicago. He is the author of Corporate Aftershock (0-471-43002-1) and The ART of Risk Management (0-471-12495-8).

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Автор: Группа авторов

In order to operate their lending business profitably, banks must know all the costs involved in granting loans. In particular, all the expenses they incur in covering losses must be included. Provided loan risks can be calculated, it is possible in each case to charge a price that is appropriately adjusted for risk, thus making it possible to make high-risk loans. In «Risk-adjusted Lending Conditions» the author presents a model, to measure and calculate loan risks, showing how it functions and how it may be applied. His approach has its origins in the ideas put forward by Black/Scholes in 1973, and thus owes much to option price theory. From this the author has succeeded in developing a solution such that, whatever a company's debt position and however its balance sheet may be structured, any situation can be individually assessed. Building on this, he demonstrates how combinations of loans with the lowest possible interest costs can be tailor-made for any company. The book contains numerous examples, making it easy for practising bankers to see how the model may be applied

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Автор: Claudia Raab

Nach der ganzen Aufregung mit dem Zeitfallensteller brauchen Ritchie und Fisseha erst einmal ein paar Tage Ruhe.Trotzdem fiebert Ritchie schon seinem n?chsten Abenteuer entgegen! Fisseha will ihm diese Woche einen Wunsch erf?llen, der ziemlich weit oben auf seiner Liste steht:Fliegen wie ein Vogel!Extra daf?r holt Fisseha zwei gefiederte Freunde herbei:Viktorius und Vitalius. Die beiden haben ein ganz spezielles Geschenk f?r Ritchie dabei und geben ihm seine erste Flugstunde …

Серия: Ritchie und Fisseha

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Автор: Kevin Daum

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

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Автор: Robert Brands F

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's «innovate or die» world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation. Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for «addition by subtraction» profitability. Concisely, Robert's Rules of Innovation™ Distills Robert Brands' wealth of experience as a leader of international product development teams Explains why innovation is imperative Provides the practical steps needed to deliver innovation Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels.

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Автор: Katya Andresen

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising – Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more…http://www.nonprofitmarketingblog.com/

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Автор: Gary Marks

Praise for Rocking Wall Street «. . . the only four investment strategies you will ever need. . . I dare anyone to read this book and not wake up to the realities of Wall Street, and change their investing habits on the spot.» —Steve Trager Watson Retired CEO and CIO of the hedge fund Watson Investment Partners, LP «A true Renaissance man and teacher, Gary Marks adeptly explores four investment strategies that can achieve strong results and peace of mind-two concepts usually considered mutually exclusive in the world of Wall Street investing. Using his vast experience and folksy storytelling, Gary provides lessons, anecdotes, and strategies that will help readers find multiple levels of success.» —Mitch Levine Founder and CEO, Enable Capital Management «Rocking Wall Street brings a musician's heart and soul to the investment process, balancing strategic investing with 'living your life.' Marks's creative approach is sure to strike a major chord with both new and seasoned investors.» —Kerry Paul Altman, PhD Clinical Psychologist «Rocking Wall Street tips the scales over to the side of the investor and away from the hype masters and media 'experts,' whose lures and promises all seem to vanish in a bear market.» —Michael J. Sell Former auditor, CPA, Investment Consultant

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Автор: Andrew Waxman

Reduce or prevent risk failure losses with new and emerging technologies Rogues of Wall Street analyzes the recent risk failures and errors that have overwhelmed Wall Street for the past decade. Written by a veteran risk, compliance, and governance specialist, this book helps bank leaders and consultants identify the tools they need to effectively manage operational risk. Citing different types of risk events such as: Rogue and Insider Trading, cyber security, AML, the Mortgage Crisis, and other major events, chapters in the first half of the book detail each operational risk type along with its causative and contributing factors. The second half of the book takes an overarching approach to the tools and solutions available to financial institutions to manage such events in the future. From technology, to culture, to governance, and more, this book does more than simply identify the problem—it provides real-world solutions with actionable insight. Expert discussion identifies the tools financial institutions have at their disposal, and how these tools can be leveraged to create an environment in which catastrophic events are prevented or mitigated. In-depth insight from an industry specialist provides thought-provoking guidance for leaders seeking more effective risk management, and specifically addresses how to: Analyze major operational risk incidents and their underlying causes Investigate the tools that allow organizations to prevent and mitigate catastrophic events Learn how culture and governance can be optimized to support effective risk management Identify ways in which cognitive technologies could help your firm avoid losses Cognitive technologies have the potential to revolutionize the way business is done; eliminating the speed/cost/quality trade-off, these new and emerging tools are heralding the next leap in the evolution of risk management. Rogues of Wall Street shows you how bring these tools into your organization, and how they can contribute to your financial success.

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Автор: Tim Halloran

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

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Автор: Ron Muhlenkamp

Praise for Ron's Road to Wealth «Long-term investors will learn much from Ron Muhlenkamp's thoughtful reflections on what he has learned about investing over a thirty-year period of successful practice.» –Milton Friedman «Ron Muhlenkamp has thought long and hard and successfully about investments for many years. He has learned not to be misled by the distortions that inflation brings to normal returns. He has also learned the important understanding that volatility is not the risk that should concern long-term investors. His book will help readers to do better.» –Allan H. Meltzer, Professor of Political Economy and Public Policy, Carnegie Mellon University «Ron Muhlenkamp has one of the most original, insightful minds in the financial world today. His record is superb. You will find his book a richly rewarding read.» –Steve Forbes, President and Chief Executive Officer of Forbes and Editor in Chief of Forbes magazine «Conventional wisdom says that mutual fund managers can't beat the market; Ron Muhlenkamp's record proves that he can. Ron's Road to Wealth offers a bounty of snapshots of the insightful thinking that has allowed Muhlenkamp to better his peers with remarkable consistency. While many on Wall Street make their living adding to the confusion of the investment process, Muhlenkamp cuts through the clutter to reveal the commonsense logic underneath the surface. If you're tired of conventional investment results, you'll relish this book's unconventional wisdom.» –Don Phillips, Managing Director of Morningstar, Inc. «Ron Muhlenkamp is virtually the only commentator in today's investment world who makes a compelling and commonsense case for active investment management. His principles have exactly what you look for in the investment world: they modestly underpromise and have an interesting history of overdelivering.» –Bob Veres, Publisher and Editor of Inside Information

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Автор: Nan Zhou

Discover the four traits of the best performing, but least known, breakout firms in BRIC countries «Rough diamonds» are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these firms are and explains their exemplary performance through the Four Cs for Sustaining High Performance: Capitalizing on late development; Creating Market Inclusive Niches; Crafting Operational Excellence; and Cultivating Profitable Growth. Offers a description of the four major traits that high performance companies in Brazil, Russia, India and China have in common Contains company profiles from BRIC countries that have proved to be successful Written Sam Park the president at Skolkovo-Ernst & Young for Emerging Market Studies and Chair Professor of Strategy at Moscow School of Management Skolkovo This important resource outlines the four traits of the best performing, but least known, breakout firms in BRIC countries.

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Автор: C?line Spector

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Автор: Uwe Bloching

Robotics Process Automation (RPA) wird als typisches Beispiel f?r die Digitalisierung von Prozessen propagiert. In diesem Ratgeber wird aus betriebswirtschaftlicher, nicht aus technischer, Sicht beschrieben wie RPA als Tool zur Automatisierung von Unternehmensprozessen optimal eingesetzt werden kann und wo die Grenzen dieser Technologie liegen. Dazu wird die Funktionsweise von RPA und deren Reichweite anhand eines Beispiels erkl?rt. Der beschr?nkte Automatisierungseffekt eines einzelnen Roboters kann durch den fl?chendeckenden Einsatz kompensiert werden. Wie RPA fl?chendeckend eingef?hrt werden kann, wird in dem Ratgeber beschrieben. Es wird dargestellt wie RPA in Kombination mit anderen Technologien ein wichtiger Teil der Prozess- und Systemarchitektur wird. Dazu muss in einem ersten Schritt das richtige Softwareprodukt ausgew?hlt werden. Der Ratgeber gibt Hinweise welche Software-Auswahl-Kriterien besonders wichtig sind und nennt die aktuellen Marktf?hrer. Es wird ausf?hrlich dargestellt welche Entwicklungs- und Implementierungsstandards f?r eine professionelle Einf?hrung von Robotern notwendig sind. F?r die kontinuierliche Weiterentwicklung und Pflege von RPA Anwendungen m?ssen entsprechende Rollen in der Organisation geschaffen werden. Kompetenzen sind zentral aufzubauen und das Verst?ndnis f?r die Software ist dezentral in den Unternehmensbereichen zu entwickeln. Durch die richtige Mischung aus zentralen Kompetenzen und der dezentralen Identifikation und Entwicklung von RPA Anwendungen kann beides erreicht werden, der flexible und agile Einsatz einer neuen Technologie im Tagesgesch?ft und die ?bergreifende Qualit?tssicherung und Abstimmung mit der IT Strategie. Somit kann RPA zu einem wichtigen Baustein der Digitalisierungsstrategie werden.

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Автор: Rosa Allegue Murcia

?Cu?les han sido las consecuencias de una pandemia que nos ha distanciado a los unos de los otros? Los trabajadores de Green Technology y su directora de Recursos Humanos han tenido sus propias vivencias, con sus luces y sus sombras. A veces sin que las sombras dejen espacio a la luz. RRetos HHumanos recoge doce historias de personajes muy diferentes, basadas en situaciones casi reales, que hacen que cualquiera de ellos pueda ser tu compa?ero, tu vecino… o t? mismo.A trav?s de las experiencias de nuestros protagonistas caminamos por escenarios a veces desoladores compartiendo sus sentimientos m?s sinceros para llegar a comprender c?mo el camino personal y el profesional al final suelen unirse en uno solo. En este libro, el tercero de esta saga tem?tica, volvemos a constatar que la esencia de las empresas la forman las personas y sus sentimientos y emociones.Tanto si has le?do las dos entregas anteriores como si es la primera vez que te adentras en el universo de Green Technology, este texto ?nico creado por once directores de Recursos Humanos y su coordinador literario te har? reflexionar sobre todo lo que hemos vivido en tiempos de pandemia y c?mo estos extraordinarios acontecimientos nos han marcado para siempre. ?Qu? lecciones nos llevamos de esta ?poca, tanto las personas como las empresas?

Серия: Directivos y l?deres

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Автор: William Boyd

"Eines Tages kommt jemand und bringt mich um", hat Sally Gilmartin ihrer Tochter schon vor Jahrzehnten gesagt. Nun, da sie alt ist, macht Ruth sich ernsthaft Sorgen und fragt sich, ob ihre Mutter unter Wahnvorstellungen leidet. Schlie?lich offenbart Sally ihrer Tochter, dass sie in Wahrheit nicht Sally Gilmartin hei?t, sondern Eva Delektorskaja, und dass sie als russische Emigrantin 1939 in Paris vom britischen Geheimdienst angeworben wurde. W?hrend alles, was Ruth je meinte, ?ber ihre Mutter gewusst zu haben, langsam in sich zusammenf?llt, sp?rt sie schon bald, dass ihre Mutter all das nicht ohne Hintergedanken erz?hlt. Die ehemalige Spionin hat noch einen letzten Auftrag, den sie nicht allein erledigen kann.

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Автор: Don Peppers

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism «A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a well-managed one. This book should be on your required reading list.» —Stephen M. R. Covey, bestselling author of The Speed of Trust: The One Thing That Changes Everything «Over the years, Peppers and Rogers have given me valuable advice about navigating the changing business landscape. This book is a must-read for managers who want to empower their employees and customers to?make change their ally.» —Jim McCann, founder and CEO of 1-800-FLOWERS.COM «Highly readable and entertaining. Make sure everybody in your firm reads this book by last Friday.» —Dror Pockard, CEO of eglue «In a time when most companies are built to flip, Peppers and Rogers have planted a stake in the ground to help you survive past the next round of financing or consumer fad. Knowing what rules to break is arguably even more important than what laws to follow, and this book imparts knowledge for both.» —Guy Kawasaki, cofounder of Truemors and author of The Art of the Start «Peppers and Rogers have created the unthinkable: an enjoyable wake-up call! Their book serves up one compelling and provocative idea after another, and the authors enjoy debunking some of our most deeply ingrained business beliefs. Read this book and your customers will thank you.» —Dan Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

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Автор: Br?der Grimm

M?rchen sind wunderbar und wunderbar zeitlos. Sie d?rfen in keinem Kinderzimmer fehlen. Das M?rchen vom Rumpelstilzchen ist ein Klassiker von den Gebr?dern Grimm. Und das Wichtigste: M?rchen sollten nie in Vergessenheit geraten, denn sie erinnern uns an unsere Kindheit und wundersch?ne Momente.

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Автор: Rosalie Lober

WHAT YOU MUST KNOW TO TURN YOUR PROFITABLE BUSINESS INTO A GREAT ONE Your business is profitable. Though you sweat every detail, it's too easy for customers and employees to slip away. Meanwhile, you're tempted by new markets and threatened by upstarts. This is the world of Rosalie Lober's Run Your Business Like a Fortune 100 where successful entrepreneurs either get big or go home. Dr. Lober reveals how your profitable small or mid-size business can get to the top and stay there. Her PROFITS principles spring from the best practices of giant corporations that invested millions of dollars and many years in their development. Dr. Lober shows how companies like yours can position themselves quickly in tumultuous markets, integrate change faster, operate without bureaucracy, and become more profitable than larger competitors. Tuned to the needs of ambitious growing companies, Run Your Business Like a Fortune 100 shows you why you have to adopt these winning principles and integrate them across your organization. «Not since Tom Peters's In Search of Excellence has there been an analysis of the best practices of companies from around the world that aspiring entrepreneurs could put to use immediately to transform their own businesses.» -Karen Rands, President, Launch Funding Network, Inc., www.launchfn.com «Entrepreneurs, owners, and managers of businesses, regardless of annual sales, will find Dr. Lober's book filled with wisdom that works. Fortune 100 firms pay millions each year to management consultants for what Dr. Lober gives you for the price of this remarkable book!» -J. Preston Jones, DBA, Executive Associate Dean, H. Wayne Huizenga School of Business and Entrepreneurship «Intrapreneurs and entrepreneurs strive to exploit every opportunity to grow, implement the latest technology, and cut costs at the same time. These goals are usually in conflict, but Lober gives practical advice and examples of how they can all be achieved by following the Run Your Business Like a Fortune 100 blueprint.» Gerard Callaghan, Managing Director, Bank of America, and Former Managing Director, Global Finance, Citigroup

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Автор: Группа авторов

Praise for Running a Public Company: From IPO to SEC Reporting «Steve Bragg's book is an essential read for anyone contemplating a public offering or taking on leadership responsibility in a public company. Not only does he explain the complicated aspects of registration and reporting, he provides practical examples of policies, procedures, and controls to keep a public company on the right track. This book is easy to follow and will continue to be a resource for the reader.»—Tom Wilkinson , PMB Helin Donovan, LLP «I will recommend Running a Public Company: From IPO to SEC Reporting to my clients and consulting colleagues as an excellent resource. The book provides helpful guidance about the decision to go public, and about managing the requirements once a company is public. Steve Bragg's extensive knowledge stems from actual business experience, and his writing style makes a complex topic easier to follow and understand.»—Valerie G. Walling, CPA, CMC, Management and Internal Controls Consultant «I highly recommend Steve's new book, Running a Public Company: From IPO to SEC Reporting, because it's a reference manual and insider's guide that contains a treasure trove of valuable insights certain to help managers, accountants, and attorneys navigate through the countless challenges that arise when taking (and keeping) a company public.»—Matthew Posta, Esq., CPA, Vice President of Finance, Key Air, LLC «Mr. Bragg has done an excellent job of demystifying what is required to run your company and sell your stock in the public markets. I consider this a must-read for anyone considering a public offering or working with a public company.»—Wray Rives, CPA «Running a Public Company: From IPO to SEC Reporting is an incredibly exhaustive guide to going public, spanning the process from first deciding to take the leap to filing with the SEC and everything in between—so comprehensive that it even includes the SEC's account number for paying filing fees! This is yet another Steven Bragg title for professionals that takes a complicated and oftentimes confusing process and breaks it down into simple, easy-to-follow steps. Should our company ever decide to make that jump, it is reassuring to know that Running a Public Company has laid out the path before us in perfect detail. Whether used as a reference or a guide, Mr. Bragg makes the process simple, clear, and amazingly straightforward.»—Adrienne Gonzalez, Project Coordinator, Roger CPA Review, Chief Information Officer, JrDeputyAccountant.com «The first A to Z guide that I have seen. An excellent reference for management and investors alike.»—Brian A. Lebrecht, Esq., President, The Lebrecht Group, APLC

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Автор: Michael Garvey

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Автор: Steven Bragg M

The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providing guidance, and the form and frequency of that guidance, this authoritative resource covers it all. Addresses every possible area of the investor relations profession Includes chapters covering disclosure, forward-looking statements, guidance, event management, and twenty other topics Other titles by Bragg: The Vest Pocket Controller, Accounting Best Practices, Sixth Edition, and Just-in-Time Accounting, Third Edition Practical and thorough, this book offers the world-class guidance you need to effectively manage your investor relations department.

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Автор: Beatriz G?mez Bernal

El Parque, el Teatro Romano y los Jardines de Puerta Oscura de M?laga a trav?s de las reflexiones realizadas por los fil?sofos griegos de la Antig?edad. Her?clito, Parm?nides, Plat?n, los sofistas, Arist?teles, los c?nicos, los estoicos y los epic?reos m?s cercanos que nunca, gracias a las pinceladas de la historia y la cultura malague?as, combinadas con una entretenida y concisa divulgaci?n de los inicios del pensamiento occidental. Un libro ideal para profanos curiosos y para docentes de filosof?a que busquen un apoyo original en sus clases.

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Автор: Phil Trupp

Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call from one of his brokers telling him a large portion of his investments were frozen—on ice—turning his life and plans for retirement upside down. When the fog started to clear, Trupp realized he was one of many investors caught up in what experts called the greatest attempted securities fraud in modern Wall Street history—a $336 billion scam which made the savings and loan scandal of the 1980s look like a simple street mugging. The path to destruction, financial or otherwise, often begins with a simple proposition. For author Phil Trupp it came from one of his stock brokers: «Take it, Phil. It’s free money.» This free money came from auction-rate securities (ARS). Auction-Rate Securities are corporate or municipal bonds with a long-term maturity for which the interest rate is reset at frequent auctions. ARS interest rates were higher than money markets and were sold as completely safe, liquid, Triple-A rated «cash equivalents,» a deceptive sales pitch that lured hundreds of thousands of investors to buy the securities. Since 2008, most auctions have failed leaving the market largely frozen. The victims ranged from individual investors to the Joffee Foundation, a nonprofit that can no longer fund programs that help prevent AIDS in Africa, to the Port Authority of New York. While this is a classic 21st century tale of Wall Street greed and betrayal, it is also a story of redemption and the life-altering struggle of American investors and others around the world who, in the end, beat the Wall Street fraud-masters. Ruthless is a story of how individual investors became mad as hell and joined together to reclaim their cash investments. So far they’ve reclaimed more than $200 billion and continue fighting for the rest. A lively, page-turning guide for any investor with a stunning lesson on how to fight back and win.

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Автор: Катэр Вэй

"Мечты сбываются" – фантастический роман Катэр Вэй по миру Артёма Каменистого «S-T-I-K-S», жанр боевая фантастика. Проснувшись среди ночи, Виктор не сразу понял, что находится уже не в своём мире, а в мире, полном зомби, мутантов, религиозных фанатиков, бандитов и анархии, где выживает сильнейший и хитрейший, где совершенно другие ценности и определённые части мутантов стоят дороже золота, в мире, который не просто так зовётся S.T.I.K.S . Расстроился ли он? Запаниковал и стал проклинать судьбу? Нет. Виктор давно мечтал о подобном месте, и высшие силы, подслушав его мечты, сделали щедрый подарок. Но этого ли он хотел на самом деле? Виктору предстоит открыть много нового, переосмыслить свои взгляды на жизнь, почувствовать себя по-настоящему живым и нужным, познать радость верной дружбы, вновь ощутить горечь потерь, стать очевидцем и участником пыток, массовых убийств и не растерять при этом человечности. Внимание! Аудиозапись содержит нецензурную брань. Аваста Павел «Смертник» Архипов Андрей «Второй Хранитель. Книга 1.» Архипов Андрей «Второй Хранитель. Книга 2. Антагонист» Видина Нелли «Чёрный рейдер» Владимиров Денис «Вальтер» Владимиров Денис «Люгер» Вэй Катэр «Мечты сбываются. Книга 1» Вэй Катэр «Охота на скреббера. Книга 2» Вэй Катэр «Филант. Книга 3» Деев Денис "Ночь Грядущая Дорохов Михаил «Быстрее судьбы» Евстратов Василий «Шатун» Кручинин Сергей «Беглец» Панченко Сергей «Брат во Христе» Сиянов Дмитрий «Скил» Старский Валерий «Змей» Текшин Антон «Окаянный» Уленгов Юрий «Внешник» Уленгов Юрий «Трейсер» audionautix.com HEAVY DRUMS N BASS incompetech.com/music/royalty-free Kevin MacLeod / Hitman Kevin MacLeod / Interloper timbeek.com/royalty-free-music Tim Beek / Desolate freemusicarchive.org Kevin MacLeod / Impact Prelude © Каменистый Артём (Мир S-T-I-K-S, его устройство и терминология) © Вэй Катэр © ИДДК

Серия: Мечты сбываются

Исполнители: Александр Чайцын

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Автор: Marshawn JD Evans

If you're a working woman who wants to get ahead, S.K.I.R.T.S. in the Boardroom will equip you with the strategies you need to combine confidence and compassion, style and substance, and beauty and brains for professional success. It will help you navigate the male-dominated corporate world and keep you inspired when you're unmotivated and unsatisfied with your career. A must for any woman who wants to maximize her professional potential, this book offers sensible, straightforward, and long-overdue advice.

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Автор: Stephanie von Aretin

Die Region Saale-Unstrut ist das n?rdlichste Qualit?tsweinanbaugebiet und eine herausragende Kulturlandschaft im Herzen Deutschlands. 1600 Stunden scheint hier die Sonne im Jahr und mediterran mutet auch das Leben in der „Toskana des Nordens“ an. Irgendwo zwischen den herzlichen Weinwirtschaften, den stillen Kl?stern an der Stra?e der Romanik, zwischen malerischen Flussauen und dramatischen Burgen hat noch jeder sein Herz an die Region Saale-Unstrut verloren.
In 40 Mikroabenteuern erkundet die Autorin Weinberge und Naturparks aus ganz pers?nlicher Sicht und mit besonderem Fokus auf Outdoor und Aktivsein. Entdecken Sie mit ihr Wasserwanderrouten und Waldwanderungen, die besten Fotospots entlang der Steilufer und treffen Sie die engagierten jungen Winzer des Anbaugebiets. Lassen Sie sich auf weniger bekannten Pfaden durch die gro?en Kulturdenkm?ler wie den Naumburger Dom, UNESCO-Weltkulturerbe seit 2018, f?hren. Auch wenn Sie die Region schon kennen: Sie werden ?berrascht sein, wie viel Abenteuer es direkt vor der Haust?r gibt!

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Автор: Robert G. Allen

Praise for SAFELY PROSPEROUS or REALLY RICH? «Howard's brilliant concept that the roads to Prosperity and Riches are very different is very liberating. In most financial books, the author would never do what Howard has done-recount with unflinching honesty the big financial mistakes he and his subscribers have made over the years so readers can avoid the same stumbling blocks and pitfalls. Only a very secure man would have the guts to do that.» -Robert Allen author of Multiple Streams of Income and Nothing Down «Howard Ruff is back, offering a wealth of powerful new financial advice for America's middle class. In his new manual, Safely Prosperous or Really Rich?, he challenges you to choose between two roads. The older I get, the more I favor 'Safely Prosperous,' but you make the call. I also love Howard's old-fashioned moral perspectives on money.» -Mark Skousen editor of Forecasts and Strategies «Safely Prosperous or Really Rich? is destined to be one of the most influential books of the early twenty-first century, just as his mega bestseller, How to Prosper During the Coming Bad Years, changed millions of lives in the late '70s. Welcome back, Howard.» -John Mauldin author of Bull's Eye Investing

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Автор: Jane Kelly E

Get to grips with Sage Instant Accounts in simple steps. This comprehensive guide walks you through every aspect of setting up and using Sage Instant Accounts, from downloading and installing the software to customizing it to your needs. Packed with handy step–by–step instructions (and fully illustrated with screenshots), this book is the easiest way to get the most from Sage Instant Accounts and take control of your business finances. Learn to: Keep track of money in and out and easily view your cash position Produce reports on your business performance and profitability Store customer information and easily generate quotes, invoices and remittances Record and accurately manage your VAT – and submit your VAT return to HMRC online Prepare for business audits and your financial year-end

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Автор: Casy Paix

Ich stehe f?r das Licht, die Reinheit, die Hoffnung. Ich soll ihn besch?tzen – Saii-ron. Daher sollte ich sie nicht kennen die D?sternis, die den Geruch von schwelenden Feuern mit sich bringt. Vor allem sollte ich sie nicht begehren! Sollte IHN nicht begehren! Meinen pers?nlichen Albtraum. Der D?mon, der nicht nur meinen K?rper, sondern auch mein Innerstes in Besitz nehmen will …


Erster Teil der Buchreihe: SAII-RON

Серия: SAII-RON

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Автор: John Rousmaniere

This volume reveals the wisdom we can learn from sailing, a sport that pits human skills against the elements, tests the mettle and is a rich source of valuable lessons in life. Unravels the philosophical mysteries behind one of the oldest organized human activities Features contributions from philosophers and academics as well as from sailors themselves Enriches appreciation of the sport by probing its meaning and value Brings to life the many applications of philosophy to sailing and the profound lessons it can teach us A thought-provoking read for sailors and philosophers alike

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Автор: Гиперион Граас

Альтернативная Земля будущего. Две судьбы. Две истории, сплетающиеся в одну. Калейдоскоп событий фантастической любви вне времени, на грани между сном и забвением. Пройдите вместе с героями от их привычных будней к разгадке тайны большей, чем всё человечество и проще, чем атом, чтобы в конце ответить для себя на главный вопрос: Что есть реальность и где наше в ней место?

Исполнители: Алла Прозорова

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Автор: Jeb Blount

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tool

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Автор: Keith Rosen

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