зарубежная деловая литература (страница 129)

Автор: Vivian Scott

Manage stress and boost your productivity at work using mindfulness Mindfulness at Work Essentials For Dummies explores the many benefits of utilising mindfulness techniques in the workplace, offering managers, HR professionals and businesspeople of all levels guidance on how mindfulness can help with the development of core business skills. You'll discover the key concepts of mindfulness and quickly grasp how its implementation in the workplace is a win-win for you, your team and your organisation as a whole. Innovative companies like Google have made mindfulness in the workplace a hot topic—and for good reason. Mindfulness can be hugely beneficial on a personal level, as it has been proven to enhance one's effectiveness and ability to live in the present moment. These skills and techniques are equally valuable in the workplace, leading to improved working behaviour and better team building. With this handy guide, you'll discover all the tips and tricks to incorporate – and benefit from – mindfulness in the workplace. Provides an introduction to mindfulness and how it can help improve your working behaviour Offers useful tips on incorporating mindfulness into your working day Demonstrates how organisations can benefit from implementing mindful approaches to work If you're a self-motivated and open-minded business professional looking to expand your knowledge base and effectiveness in the workplace, Mindfulness at Work Essentials For Dummies will help you implement the practice of mindfulness at work – and become a better leader, mentor or coach.

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Автор: Vivian Scott

Resolving conflict in the workplace? No problem! Working your way through a conflict in the office can present unexpected challenges, but there's no need to feel unprepared – Workplace Conflict Resolution Essentials For Dummies has you covered! In the book, you'll find practical, expert guidance on various approaches to negotiating and mediating a successful resolution for you and your team. You'll get coverage of negotiation techniques, mediation methods and solutions for managers and employees dealing with workplace conflict, and tons of tips on building and maintaining successful teams to work through existing conflicts and help avoid future disturbances. Encouraging colleagues to work together toward a common goal is an essential skill that all successful business professionals must possess. Rather than resorting to arguments, surrendering, running away or filing a complaint, this resource shows you how to address uncomfortable conflict in the workplace head-on, giving you the tools and advice you need to restore peace, prevent conflicts from ever starting in the first place, and maintain better productivity while boosting morale. Offers clear instruction for addressing conflicts, resolving disputes and restoring peace and productivity to the workplace Helps you find a solution and explore positive means for resolving conflicts Illustrates how working through problems within your team makes the workplace the positive environment it should be Provides guidance on developing the key negotiation and mediation skills you need to create a harmonious workplace Whether you're new to managing professionals, working your way up the corporate ladder or just want to brush up on your knowledge base, Workplace Conflict Resolution Essentials For Dummies has everything you need to ensure your workplace environment is positive and productive!

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Автор: Mark Levine

What to say in today's toughest workplace situations Whatever trust previously existed between employer and employee has been torn into millions of pink slips, thanks to the latest recession. As a result, the rules for how managers and employees can successfully communicate have been irrevocably changed. Whether you're a manager or employee, Workscripts explains what to say in life's toughest situations at work, including: • Negotiating severance • Performance reviews • Responding to a pay cut • Asking for a raise or promotion • Terminating a friend • Job interviews • Dealing with difficult bosses • And many more

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Автор: Vasudeva Devi

" Auf unserer gemeinsamen Reise durch dieses Leben verlieren wir oft das wirklich Wesentliche aus den Augen. Ein hektischer Alltag, die Konzentration auf eine autonome Individualit?t und Einzigartigkeit, weltlicher Konsum und das streben nach Macht und Geld, f?hren uns heutzutage so weit weg von unserem inneren Erleben, unserem in uns wohnenden Reichtum. Die Worte aus der Stille, sind w?hrend der ersten 45 Tage mit der Samarpan Meditation entstanden. Sie erinnern mich daran, dass kleine konditionierte Ich loszulassen, in die inneren Tiefen und Weiten einzutauchen, den Segen der Stille anzunehmen und ganz mit mir Gl?ck zu erfahren. Aus dieser inneren Verbundheit, entsteht eine Welt der Liebe und Einheit. Dies ist f?r mich das Geschenk der Samarpan Meditation. Ein Kollektiv reiner und heiliger Seelen (die wir alle sind), die dazu beitragen, aus einer angsteinfl??enden Welt der Trennung auszutreten." (Vasudeva Devi)

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Автор: Chris Minnick

A technology book for kids! Learning how to code can be like learning a foreign language.This book serves as an excellent guide to help you start writing in the odd-looking languages that make the web work. Follow simple steps as you work with real code to build your own web robots. Create your robot—write code that builds your robot's body and structure Give your bot some style—add code lines that customize your robot's color and shape Get your robot moving—finish off your robot with code that teaches it how to dance Technology Requirements: Hardware – PC or tablet with Internet connection running Windows 7 or higher or Mac with Internet connection running Mac OS X 10.7 or higher Software – Web browser to access JSFiddle.net: Google Chrome™, Mozilla Firefox, Apple Safari, Microsoft Edge, or Microsoft Internet Explorer version 9.0 or higher

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Автор: Geoff Burch

This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as «smile or sling your hook», just how we can make success inevitable.

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Автор: Amanda McCarthy

Practical tricks for standing out from the crowd and getting the job you want in the Australian and New Zealand market Applying for jobs in today's tight job market can seem like an overwhelming process. Competition is fierce and employers expect more than ever before from job applicants. With unemployment and redundancies rising, it's simply not a good time to be looking. So how do make yourself stand out? Writing Resumes and Cover Letters For Dummies, Second Australian & New Zealand Edition shows you how to catch a recruiter's attention. Presenting a wealth of sample resumes and cover letters, this handy, easy-to-use guide shows you how to write a killer cover letter, format your resume for online use, use social networking to your advantage, and tailor your resume and cover letters for specific positions and companies. Designed specifically for job hunters in Australia and New Zealand Offers practical tips and advice on crafting a great resume and a perfect cover letter for any kind of position Includes advice on addressing government selection criteria Features ten ways to turn off a recruiter and ten tips for the perfect presentation No matter how tough the job market is, a great resume and cover letter combination will help you get the attention you deserve. Writing Resumes and Cover Letters For Dummies gives you all the tools and tips you need to get noticed—and get your dream job!

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Автор: Timothy Skern

Das Verfassen wissenschaftlicher Arbeiten in englischer Sprache ist heute in vielen Studienrichtungen unerl?sslich. Gleichzeitig stellt es f?r Studierende meist eine gro?e Herausforderung dar. Dieses Buch leitet zur richtigen Arbeitsweise und zum korrekten Sprachgebrauch an und schlie?t damit eine L?cke in der einschl?gigen Literatur. Anhand zahlreicher Beispiele werden sowohl gelungene Texte analysiert als auch typische Fehler deutschsprachiger Studierender korrigiert.
Success in science depends nowadays on effective communication in English. This workbook is specifically designed to give under- and post-graduates confidence in writing scientific English. Examples and exercises show how to avoid common errors and how to rephrase and improve scientific texts. The generation of a model manuscript enables the reader to recognise how scientific English is constructed and how to follow the conventions of scientific writing. Guidelines for structuring written work and vocabulary lists will encourage young scientists to develop a concise and mature style.
The workbook is accessible to students of many fields, including those of the natural and technical sciences, medicine, psychology and economics.

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Автор: Группа авторов

There is a strong need for this book by Jeremy Bolland, which dissects all issues relating to securities research. The requirement for better research does not only apply to the US securities market but to securities markets all over the world. This book is relevant in any setting. It will equip analysts with many useful tools to help them achieve success. —Mark Mobius, President, Templeton Emerging Markets Fund «Jeremy Bolland's book is essential reading for all people involved in writing securities research. Moreover, it is not just a technical and legal guide, but also a timely reminder of the principles of good writing.» —Andrew Leeming, Author of The Super Analysts «Knowing your ratios and spreadsheets is no longer enough to become an investment analyst. As Jeremy Bolland points out, you need to know your do's and don'ts of how to approach clients and companies. This guide to doing it properly is an obvious selection for the bookshelf of anyone who aspires to offer investment advice and a fine reference for anyone who receives such advice.»—Jake van der Kamp, Financial Columnist, South China Morning Post «At last, here's a comprehensive yet easy-to-read guide explaining all the best practice principles involved in writing securities research. It is full of useful information. If all securities analysts followed the guidance that has been clearly laid out in this book by Jeremy Bolland, research enforcement regulators around the world would be out of a job. Anyone who is involved in writing and publishing research, or using research for investment decisions, from the novice to the expert, should read this book. I highly recommend it.»—Anthony Espina, Chairman, Hong Kong Stockbrokers Association

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Автор: Andrew Green

Thorough, accessible coverage of the key issues in XVA XVA – Credit, Funding and Capital Valuation Adjustments provides specialists and non-specialists alike with an up-to-date and comprehensive treatment of Credit, Debit, Funding, Capital and Margin Valuation Adjustment (CVA, DVA, FVA, KVA and MVA), including modelling frameworks as well as broader IT engineering challenges. Written by an industry expert, this book navigates you through the complexities of XVA, discussing in detail the very latest developments in valuation adjustments including the impact of regulatory capital and margin requirements arising from CCPs and bilateral initial margin. The book presents a unified approach to modelling valuation adjustments including credit risk, funding and regulatory effects. The practical implementation of XVA models using Monte Carlo techniques is also central to the book. You'll also find thorough coverage of how XVA sensitivities can be accurately measured, the technological challenges presented by XVA, the use of grid computing on CPU and GPU platforms, the management of data, and how the regulatory framework introduced under Basel III presents massive implications for the finance industry. Explores how XVA models have developed in the aftermath of the credit crisis The only text to focus on the XVA adjustments rather than the broader topic of counterparty risk. Covers regulatory change since the credit crisis including Basel III and the impact regulation has had on the pricing of derivatives. Covers the very latest valuation adjustments, KVA and MVA. The author is a regular speaker and trainer at industry events, including WBS training, Marcus Evans, ICBI, Infoline and RISK If you're a quantitative analyst, trader, banking manager, risk manager, finance and audit professional, academic or student looking to expand your knowledge of XVA, this book has you covered.

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Автор: Jason Dorsey Ryan

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce—and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they’ll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity—depending entirely on how you choose to employ them. In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than fifty cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world. He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty. Reveals creative ways to attract, retain, motivate, and develop Gen Y employees without paying them more money (or meeting their Mom) Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels) Explains the primary workplace differences between the four generations and how to leverage their strengths Features funny, outrageous, and candid stories that expose the generation gap in the office (Is that a tattoo?) Helps you view the Gen Y employee life cycle and key business operations in a new way—one you can use to your business and career advantage Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they’ll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents precisely the solutions you need to make the most of an increasingly important generation that is ready to make an impact from their first day at work (and then blog about it!).

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Автор: Jennifer Grappone

While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp’s demographics and then shows how to best use Yelp’s features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews–good or bad–are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).

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Автор: Jes?s Mar?a L?pez-Davalillo y L?pez de Torre

En este libro conoceremos parte de la historia de un hombre normal, con una vida mon?tona, como es la de la mayor?a, pero al que la recesi?n condujo al desempleo a una edad en la que no resulta f?cil integrarse de nuevo en el mercado laboral. Si bien, la suerte, el azar o la providencia le presentan la oportunidad de conseguir lo que siempre hab?a so?ado y que estaba seguro de que no alcanzar?a nunca, hasta que lleg? el momento que supo y pudo aprovechar.

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Автор: Eric Czotscher

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Автор: Jermaine Jackson

‘This is the truth as we know it. I have read so much about what people think they know about Michael, but this is about what really happened.’ Jermaine JacksonYou Are Not Alone is an intimate, loving portrait of Michael Jackson, illuminating the private man like never before. It is an invitation into Michael’s real character, private insights and hidden feelings: the innermost thoughts of a fiercely private individual.Jermaine Jackson knew Michael like only a brother can. In You Are Not Alone Jermaine brings light to the man behind the mask of superstardom, an identity that has lingered in the shadows for too long. You Are Not Alone is a celebration of the real Michael: the boy who shared a tiny bunkbed with Jermaine at 2300 Jackson Street, Gary, Indiana; the brother with whom Jermaine shared laughter, tears and memories; the boy who would grow up to become a legend.Raw, honest and incredibly moving, You Are Not Alone is also a sophisticated, no-holds-barred examination of Michael Jackson, aimed at fostering a true and final understanding of who he was and what shaped him. This is Michael Jackson – the man, not the legend – through a brother’s eyes.If you love Michael Jackson, this is the only book you will want to read.If you think you know the Michael Jackson story, it’s time to think again.

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Автор: Nicholas Sullivan P

Bangladeshi villagers sharing cell phones helped build what is now a thriving company with more than $200 million in annual profits. But what is the lesson for the rest of the world? This is a question author Nicholas P. Sullivan addresses in his tale of a new kind of entrepreneur, Iqbal Quadir, the visionary and catalyst behind the creation of GrameenPhone in Bangladesh. GrameenPhone—a partnership between Norway's Telenor and Grameen Bank, co-winner of the 2006 Nobel Peace Prize—defines a new approach to building business opportunities in the developing world. You Can Hear Me Now offers a compelling account of what Sullivan calls the «external combustion engine»—a combination of forces that is sparking economic growth and lifting people out of poverty in countries long dominated by aid-dependent governments. The «engine» comprises three forces: information technology, imported by native entrepreneurs trained in the West, backed by foreign investors.

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Автор: Ed Fuller

You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style that keeps you entertained and leaves you with lasting wisdom. —MICHAEL V. DRAKE, MD, Chancellor, University of California, Irvine «The world of tourism, hospitality, and hotels has become a very global, complex, and diverse industry. No one knows this better than Ed Fuller. In this thoughtfully written text, Ed is speaking to business students, managers, and executives of all industries through his rich experience in the global hotel industry. We have found many great examples within these pages of how we can conduct business better, and I would suggest that they are not only relevant in the United States but throughout the world.» —ANDREW H. FEINSTEIN, James A. Collins Distinguished Chair and Dean, The Collins College of Hospitality Management, Cal Poly Pomona «The World Travel & Tourism Council services six continents. Ed's book will empower you to apply many of the principles that we employ globally, whether it's in Denver, Dubai, or D?sseldorf. These principles will give you a competitive edge in your markets immediately.» —JEAN-CLAUDE BAUMGARTEN, President, World Travel & Tourism Council «Ed Fuller's generous layers of personal experiences and his crisp narrative make his stern message easy to understand. Take my advice, read his book before you take another plane on a foreign business trip. It will change the way you behave.» —GEOFFREY KENT, founder and Executive Chairman, Abercrombie & Kent «Let me tell you what Ed's book isn't: it's not a primer on how to shake hands or fold your napkin in another country. It's an incredibly rich insight into leadership through well-earned personal relationships and experiences that American business executives need to embrace to succeed in the global economy.» —ROGER DOW, President and CEO, U.S. Travel Association «Ed's book gives the student, manager, and executive practical experience in dealing with unique situations, new relationships, and creative problem-solving approaches that are broadly applicable in the business world, no matter where you live or whom you deal with. The insights will prove valuable to your personal growth.» —ANDY POLICANO, Dean, The Paul Merage School of Business, University of California, Irvine

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Автор: Группа авторов

It’s never too late to start planning for retirement You Don’t Have to Drive an Uber in Retirement is a survival guide for your golden years, and a lifeline for those entering the Retirement Crisis unprepared. Roughly 45 percent of Americans have zero dollars saved for retirement—but the average retiree will spend $154,000 in out-of-pocket health care costs alone. We need to figure out how to generate more income, even in retirement, and spend less. How do we boost our retirement income? Is investing the way to go? How much do we need, anyway? This book does more than just answer the important questions—it gives you real-world tips to help you reach your financial goals. Yes, it is possible to increase your income in or as you approach retirement. These guidelines will help you optimize your assets and put away more money for the years you’ll need it most. Planning for retirement does not mean holding off on fun today; there are many ways the average American can reduce everyday costs of living without living like a pauper. This book will help you take stock of what you have and what you’ll need, and show you how to bridge the gap. Maximize your savings while minimizing the lifestyle impact Unique ways for generating a meaningful amount of income, that don’t require you to get a job Learn just how much you’ll need for a comfortable retirement Adopt new everyday strategies that will help you bolster your funds Add new income streams, optimize your portfolio, and learn to spend less without living less—these are the key factors in making your golden years truly golden. You Don’t Have to Drive an Uber in Retirement is an important resource and insightful guide for those hoping to one day leave the workforce—in comfort.

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Автор: Agnes M. Holdborg

Viel verspricht sich die wohlhabende Lydia Meinert nicht von dem Aufenthalt in der Psychoklinik, die ihr Therapeut ihr w?rmstens empfohlen hat. Aber vielleicht kann man sie dort doch von ihren Depressionen und Panikattacken befreien. Bereits an ihrem ersten Tag, es ist Halloween und ihr Geburtstag, bereut sie es, dorthin gereist zu sein.

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Автор: Ray Sclafani

Reframe «wealth management» to achieve sustainable success in financial services You've Been Framed™ is a step-by-step guide for achieving ultimate profitability and sustainability for your financial advisory firm. Whether you're a savvy entrepreneur ready to dominate your competitors, or a more experienced advisor moving toward selling your practice, this guide will help you proactively reframe your business. You'll learn how to grow your pipeline of prospects, win the next generation of clients, and deepen your business so it can thrive without you—leaving you free to pursue what matters to you. Build your business on a holistic foundation of wealth management and assemble the team that will take you to the top as you develop a whole new perspective from which to offer your services. Transform your role from «directive advisor» to «trusted advocate.» Completely shift the paradigm, and make yourself the de facto solution to your clients' wealth management issues. Whether it's the firm with which you're affiliated or the types of products and services you offer, you've been «framed.» As a wealth management advisor, your clients have little understanding of what you do or why you do it. Even your team may have the wrong idea. This book helps you clarify and demonstrate the value of your knowledge and skills, so you can frame your work on your own terms. Build and showcase your enterprise value Renew client relationships and attract new demographics Become a leader with proven team-building tools Shift your role from advisor to advocate If you haven't effectively led discussions to co-create what your business stands for—and what differentiates it from competitors—you're losing talent, prospects, and business. You've Been Framed™ gives you the perspective you need to thrive in the new financial environment, and achieve sustainable success.

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Автор: Nan DeMars

What to do when you're caught in the middle of an ethical dilemma at work In today's super-stressed workplace, an ethical dilemma can come at you when you least expect it. Here's how to do the right thing without losing your integrity?or your job. You've GOT To Be Kidding will help you create an ethics-based workplace that's a joy to work in. This isn't the usual top-down, executive-only manual, but an approach to workplace ethics that's as relevant and accessible to employees as it is to managers and executives. From renowned workplace educator and author of You Want Me To Do What?, this book is filled with recognizable examples ripped from today's headlines that put ethical principles in concrete terms. Filled with recognizable examples that put ethical principles in concrete terms Covers such topics as topics as loyalty, confidentiality, security, office romance, harassment, social networking at work, harassment, workplace bullying, lying for your boss, and even Internet mischief A practical manual for assessing, discussing, and resolving ethical dilemmas in the workplace With employees at all levels being held more accountable than ever before, You've GOT To Be Kidding gives businesses of all types and sizes a winning set of principles and practices to do business at the highest ethical level and serves as a guide for anyone who wants to do the right thing without losing their integrity or their job.

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Автор: Jason Womack W

Imagine if your best just got better every single day In Your Best Just Got Better, productivity expert Jason Womack teaches readers that working longer hours doesn't make up for a flawed approach to productivity and performance. Workers need to clarify their habits, build mindset-based strategies, and be proactive. Womack's signature «workplace performance» techniques offer specific strategies to consistently and incrementally improve performance. Readers will: Understand the fundamentals of workflow and the principles of human performance Arm themselves with the tools and the processes to get more of their work done, on time, with fewer resources, and with less stress Making your best better won't happen overnight, but learning how to effectively manage just a few critical success factors lead to an effective workday and an overall successful professional career.

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Автор: Robert Hargrove

Coaching has proven to be one of the most power and effective ways for leaders to develop and improve their performance. Yet working one-on-one with a coach is not always possible. If you want the experience of masterful coaching, Your Coach (In a Book) provides a time-efficient and affordable solution. Based on the authors’ highly successful Masterful Coaching approach, Your Coach (In a Book) is designed to help you master your trickiest leadership, business, and career challenges. Throughout, master-level coaches Robert Hargrove and Michel Renaud engage the reader in a “coaching conversation” about your most important goals, pivotal decisions, bothersome issues, and dilemmas. Your Coach (In A Book) simulates the experience of working with a personal coach. drawing on thousands of hours of coaching conversations. It gives you the insights you need to set aspirational goals, master the corporate chessboard, and create new openings for action where you are stuck or ineffective.

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Автор: Shelley Carson

Research-based techniques that show everyone how to expand creativity and increase productivity Harvard psychologist Shelley Carson?s provocative book, published in partnership with Harvard Health Publications, reveals why creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home, work and play. Each of us has the ability to increase our mental functioning and creativity by learning to move flexibly among several brain states. Explains seven brain states or «brainsets» and their functions as related to creativity, productivity, and innovation Provides quizzes, exercises, and self-tests to activate each of these seven brainsets to unlock our maximum creativity Your Creative Brain, called by critics a ?new classic? in the field of creativity, offers inspiring suggestions that can be applied in both one?s personal and professional life.

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Автор: Bill Price

What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success. Executives still refer to B2B and B2C business models, as though companies control demand by going to customers with products and services. But as Bill Price and David Jaffe (authors of The Best Service is No Service) show, a new business model is emerging in which the customer directs the relationship. It is becoming a world of «Me2B»—one in which the customer, not the business, dictates the terms of engagement. In order for your business to thrive, you must create positive experiences to fulfill a range of customer needs. Though the mediums for customer engagement continuously evolve, Price and Jaffe show that customer needs remain unchanging. In Your Customer Rules!, they define a critical hierarchy of seven needs that your company can meet and apply as a methodology. Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice for companies at every stage, from nimble startups to legacy firms with established customer service practices—and everyone in between. With a simple, elegant solution for driving lasting value for customers, Your Customer Rules! is a clear guide for strengthening customer relationships and competing on more than price. It is essential reading for executives at all levels—business owners, marketing managers, and anyone who works directly with customers.

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Автор: Paul McCulley

Praise for Your Financial Edge «Paul McCulley is the man to heed. His knowledge of financial markets runs deep, and his experience has been the best. Beyond all his financial and economic wisdom, he is a human being with inborn instincts of kindness and thoughtfulness-attributes that bring to the reader something richer than just hard facts and sage advice. Jonathan Fuerbringer is the perfect partner for this project, a master of lucidity and a longtime observer of the best and the worst habits of investors.» -Peter Bernstein, bestselling author of Against the Gods «Paul McCulley's insightful observations on the economy and financial markets are key inputs to our investment thinking. This book provides analytical tools and actionable advice that can greatly improve your ability to navigate today's complex financial environment. Learn from a master (and maybe even future Federal Reserve Board member) and become a better investor.» -Bill Miller, Chairman and Chief Investment Officer, Legg Mason Capital Management «Paul McCulley is just the man to bring 'that ole-time religion' of economics into the new age of investing and help the reader to make coherent sense of just what is going on here. I should know…I listen to his counsel every day here at PIMCO, and for anyone who lacks a key to our door, this is the next best thing! Profit by the prophet-and yes-enjoy.» -William H. Gross, Managing Director, PIMCO «In this highly readable book, McCulley and Fuerbringer provide valuable insights, including how the world of policy making impacts investment decisions. Their entertaining and thoughtful analysis is accompanied by a series of penetrating real-life examples that demonstrate the choices facing investors as they seek to maximize returns and minimize risk. With its wisdom and unique perspective, this book will be of interest to both institutional investors and policymakers.» -Dr. Mohamed A. El-Erian, President and CEO, Harvard Management Company, member of the faculty, Harvard Business School, and Deputy Treasurer, Harvard University «There's a reason Paul McCulley is a favorite among financial pros and journalists all over the world. He anticipates investment trends before they happen and helps both professional and amateur investors stay ahead of the curve. This is a must-read book for anyone who wants to build and protect their portfolio in the risky decades ahead.» -Consuelo Mack, Anchor and Managing Editor, Consuelo Mack WealthTrack

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Автор: Kevin Clancy

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth.» -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management «Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!» -Susanne Lyons, Chief Marketing Officer, Visa USA «Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance.» -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company «Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!» -Jon Luther, CEO, Dunkin' Brands, Inc. «Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it.» -Bob Liodice, President and CEO, Association of National Advertisers «The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies.» -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101

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Автор: Jack Hough

A comprehensive look at how to profit from the power of stock screening With thousands of stocks to choose from, how can you find the best ones to invest in? Simple: start with a handful of clues that tend to predict outstanding returns, and then search the entire market in seconds for stocks that are producing those clues. That's stock screening, and it's the best way—the only way, really—to consistently beat the market. Written by experienced investment journalist Jack Hough, Your Next Great Stock reveals the most powerful screen strategies ever produced. The strategies are easy to follow. If you have Internet access and can balance a checkbook, you can find winning stocks with this book as your guide. You'll learn how to find young companies poised for explosive growth, mature companies whose true profit potential is temporarily hidden, and more. Stop relying on overrated stock tips. Start using proven screening strategies to find your next great stock.

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Автор: Jared Levy

A comprehensive yet simplified guide to the complex world of options investing and risk management Before trading derivatives, one needs to understand the secrets and mechanics behind the options market. Your Options Handbook: The Practical Reference and Strategy Guide to Trading Options offers a straightforward, practical explanation of the options marketplace, including its origins, the mechanics of the market, and how to profit from trading options. Walks you through the stock and option markets from a professional's perspective, but uses plain language and simple analogies Discusses different trading strategies based upon whether one's opinion of the market is bullish, bearish, or neutral Details market players, useful tips, and trading psychology, and explains how options are priced Options are a versatile trading instrument that typically cost less and can have lower risk than stocks. They also offer investors a unique edge and lucrative opportunities that are not available to stock only traders. Your Options Handbook helps investors fully understand the options market, allowing them to enter the sector with greater ease.

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Автор: Jeffrey Magee

Get your entire life on track with an accelerated trajectory Your Trajectory Code is a guide to understanding why you are where you are, and not where you want to be – and how to change it. Once you understand what the trajectory code is, you can gain an accelerated understanding of yourself and others, including family members, friends, neighbors, colleagues, and anyone else. You'll be able to recognize how tiny 1% adjustments can significantly change your trajectory for the rest of your life. Your inner dialogue guides you along your trajectory, and this book will teach you the five fundamental types of people in your consciousness, and how they can either accelerate your rate of success or derail you straight into a trajectory of misery. We all have the opportunity to make decisions and guide what line or path we follow in life. One trajectory takes you toward greater accomplishments, while the other moves you in the direction of mediocrity and complacency. Understanding the trajectory code and line is what separates winners from losers, and Your Trajectory Code shows you how. Gain a deeper understanding of yourself and others Make tiny adjustments that have a big impact Discover who in your life might hold you back Steer your trajectory toward achievement and success The path of your life is not predetermined. You have control, and it's never to late to make the changes that could bring you greater happiness. Have you settled for «good enough» long enough? Are you ready to rock the boat? Your Trajectory Code is the key to figuring out what needs to change, and how to change it to point your trajectory skyward.

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Автор: Reynold Levy

Praise for Yours for the Asking: An Indispensable Guide to Fundraising and Management «Reynold Levy is a master at persuading people to give money—lots of money—to worthy causes. Now he shares his wisdom with us all—and at a bargain price!» —Tom Brokaw «Ren Levy is the master of his trade. He can squeeze big dollars out of a stone and he tells here just how to do it. Anyone raising money for a good cause must read this book!» —John C. Whitehead, former Co-Chairman and Senior Partner of Goldman Sachs and former United States Deputy Secretary of State «Ren Levy has written the definitive handbook on fundraising. It should be required reading for boards of directors and senior staff of nonprofit organizations. The lessons learned from Ren's broad experience are equally relevant to corporate executives as they endeavor to establish and strengthen customer relationships.» —Indra Nooyi, Chairman and CEO, PepsiCo «I have raised money for a living for several decades. But I could not articulate better than Reynold Levy has done in Yours for the Asking the many secrets to successfully acquiring investors. If you wish to learn how to politely and effectively ask for contributions to a favorite organization or cause, you really need to purchase this highly readable, enjoyable and useful book.» —David Rubenstein, Co-founder and Managing Director, The Carlyle Group

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Автор: Barry McLeish J

PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience «Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%.» –Ron Ward Executive Director Camp Berea «Nonprofits face constant pressure from a public scrutinizing our every move, demanding more service for less cost. Into this perfect storm, Barry McLeish has cast a lifeline. He has given us the power to discern snake oil from salve and to craft custom strategies for our unique organizations. Those who survive the future shakeout and fragmentation of our industry will owe an eternal debt of gratitude to the likes of Barry McLeish and his tribe.» –Tony Lee Associate Director of Development Habitat for Humanity «Becoming more donor-centric is not a choice–it's a strategic imperative. This timely book from a seasoned and very savvy practitioner sounds an urgently needed wake-up alarm for nonprofits that have yet to align their work with the hearts and minds of their donors. If you're an executive or board member of a nonprofit, after reading this book don't even dream of hitting the snooze button. In today's environment, it could well be your organization's last nap.» –Larry F. Johnston, PhD President McConkey, Johnston International «Keeping up with the sea change in the business of philanthropy has become a full-time job for fundraisers and for managers of nonprofits. McLeish's book explores the expanded expectations of twenty-first-century donors and offers a road map to guide development professionals in building meaningful relationships that will insure years of engaged support. This book goes beyond conventional concepts of branding and marketing into the creation of authentic partnerships between donors and organizations.» –Linda G. Steckley Vice President for Development and Executive Education The Brookings Institution «The words of Albert Szent-Gyorgyi, the biochemist, summarize Barry's latest thoughts: 'Discovery consists of seeing what everybody has seen and thinking what nobody has thought.' The reader who captures Barry's insights and personally adapts and applies them will benefit greatly.» –Larry Fuhrer, Founder/President Presidential Services Ltd.

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Автор: Greg Jarboe

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

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Автор: Марк Берген

Уникальная инсайдерская история о YouTube, главном столпе компании Google. О нем знают все, но мало кто догадывается о том, как он работает, кто им управляет, какие решения принимают эти люди и почему их решения имеют значение. Благодаря этой книге вы сможете узнать все секреты бизнеса, который вначале был совсем не эффективным, но все равно приобрел бешеный коммерческий успех. В формате PDF A4 сохранен издательский макет книги.

Серия: Библиотека ИТ. Главные книги о современных технологиях

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Автор: Марк Берген

Эта книга содержит дополнительный материал в виде ПДФ-файла, который вы можете скачать на странице аудиокниги на сайте после её покупки. Все знают о YouTube. Но мало кто догадывается о том, как он работает, кто им управляет, какие решения принимают эти люди и почему их решения имеют значение. • Сколько зарабатывают самые популярные блогеры в мире? • Почему Google купил видеохостинг вместо разработки собственного продукта? • Как YouTube стал неотъемлемой частью жизни большинства из нас? Эта книга написана для того, чтобы вы смогли ответить на все эти вопросы. Перед вами история бизнеса, который вначале был совсем не эффективным, но все равно приобрел бешеный коммерческий успех. Это история о платформе, благодаря которой Google стала одной из самых прибыльных и могущественных компаний в мире. А еще – это история о новых СМИ, программы для которых пишут не редакторы, художники или преподаватели, а алгоритмы. И об очень важных и очень странных недавних событиях, о которых большинство людей, посещающих сайт YouTube.com каждый день, ничего не знают. Марк Берген – бизнес-журналист Bloomberg Technology и Businessweek, пишет статьи о гигантах Кремниевой долины уже более десяти лет.

Серия: Библиотека ИТ. Главные книги о современных технологиях

Исполнители: Егор Браун

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Автор: Joseph Jaffe

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets

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Автор: Alexander M?ding

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Автор: Scott Spencer

Zero in on the most cutting-edge trend in creature design for film and games: ZBrush! ZBrush allows you to develop a creature for film and games in realistic, 3D format. With this book, you will learn how to create a unique creature from start to finish and search for and repair any foreseeable problems. Clear instructions guide you through using Photoshop in combination with ZBrush to finely render a creature so you can see how it will appear on screen. Experienced ZBrush author and designer Scott Spencer shows you how to start with your concept in ZBrush as a preliminary digital model and then further refine it in Photoshop in order to fabricate a hyperrealistic image. Guides you through artistic concepts to visualize your creature Walks you through the process of conceptualizing a creature in ZBrush Details techniques for using Photoshop to refine your design Encourages you to use ZBrush as a sculpting and designing tool and then use Photoshop as a painting and finishing tool ZBrush Creature Design helps you bring your creature concepts to life.

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Автор: Micheal Burt J

Praise for Zebras and Cheetahs «It's not the big that eat the small. Today, it's the fast that eat the slow. Zebras and Cheetahs teaches you step by step how to run faster, to be agile in the business jungle, and to pounce on opportunity 10x quicker than your competitors.» —GRANT CARDONE, New York Times bestselling author of Sell or Be Sold «Business is a game for everyone, and whether you're an entrepreneur, a small business owner, or a corporate executive, you need a guide. If you're striving for growth and profound leadership, the Zebra and Cheetah philosophy will not only guide you through the jungle alive, it will position you to be King.» —JEFFREY HAYZLETT, global business celebrity, bestselling author, and sometime cowboy «A fresh and unique look at leaders—and how to become a better one.» —RANDY GAGE, New York Times bestselling author of Risky Is the New Safe «Standing out by being decidedly different, agile, and resilient are three themes of utmost importance for business success today. This book will give you insights, strategies, and tactics for achieving all three—and much more.» —MARK SANBORN, author of The Fred Factor and Fred 2.0 «Growing a business is not easy or for the faint of heart. In Zebras and Cheetahs, Micheal and Colby offer a refreshing and entertaining take on how to see what you do differently, grow your leadership capabilities in new ways, and execute a growth plan.» —Doug Tatum, author of No Man's Land: Where Growing Companies Fail; Associate Professor of Entrepreneurship, MTSU Wright Travel Chair

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Автор: Ruth Cerha

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Автор: Diana Richardson

Wie man die Liebe jung und frisch erh?lt, ist heutzutage eine wahre Herausforderung f?r Liebende. Auch wenn ein Paar sich liebt, stirbt fr?her oder sp?ter die sexuelle Anziehung und sie h?ren auf, ihre Liebe k?rperlich zum Ausdruck zu bringen. In Zeit f?r M?nnlichkeit wird erforscht, warum Ejakulation und Orgasmus nicht dasselbe sind, wie man vorzeitige Ejakulation, Erektionsprobleme oder Impotenz ?berwindet. Und schlie?lich, wie man den Liebesakt ?ber l?ngere Zeitr?ume ausdehnen und wirkliche Ekstase erleben kann.

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Автор: Diana Richardson

ALLE FRAUEN sind mit der F?higkeit geboren, die Ekstase des Orgasmus zu erleben. Allerdings ist f?r die meisten Frauen der Orgasmus eine ziemlich unberechenbare Angelegenheit. Dies beruht zum gro?en Teil auf mangelnder Kenntnis des weiblichen K?rpers und des Wesens weiblicher Energie. Wenn die Frau bei der sexuellen Vereinigung ganz in ihre weibliche Seite hineingeht, sind sexuelle Erf?llung und Liebe die nat?rliche Folge. Der Weg dahin geht ?ber Entspannung – einer ureigenen weiblichen Qualit?t.

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Автор: Andr? Sternberg

In diesem Buch erfahren Sie alles ?ber Ideen, die Verkaufs-Superstars nutzen, um zu werden, wer sie heute sind und wie auch Sie werden k?nnen.
Im 21. Jahrhundert haben sich die Zeiten ge?ndert und es it nicht leicht, die Anforderungen Ihrer Kunden zu antizipieren.
Ich wei? dass, weil ich diesen Weg schon einmal gegangen bin und ich kann bezeugen, dass es nicht einfach ist, ob Sie online oder offline sind.
Vorbei sind die Zeiten, in denen man auf den B?rgersteig h?mmerte oder auf das Telefon h?mmerte, in der Hoffnung, Verk?ufe von zuf?lligen Fremden zu bekommen.
Schauen Sie sich die Geschichte an. Alte Zivilisationen wurden alle von fremden Nationen mit besseren Waffen wie Granaten und Kanonen erobert. Eure Schwerter und Schilde werden euch nicht den Kampf gewinnen lassen, egal wie motiviert oder gehetzt Sie sind.
Das Gleiche gilt f?r den Verkauf. In der Vertriebslinie heute, k?nnen Sie sich einfach nicht Ihrem 21. Jahrhundert Kunden mit veralteter Taktik aus den 80 er Jahren n?hern.
In wenigen Augenblicken werden Sie verstehen, was ich meine.
Also lehnen Sie sich zur?ck und genie?en.
Lassen Sie die Theorien aufhorchen und ebnen Sie den Weg f?r ihren Verkaufserfolg.
Viel Spa? beim Lesen!

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Автор: Erika Olson S

In 2007, a stranger-than-fiction multibillion-dollar bidding war for the Chicago Board of Trade (CBOT) erupted between the Chicago Mercantile Exchange (CME) and Atlanta’s IntercontinentalExchange (ICE). Zero-Sum Game: The Rise of the World’s Largest Derivatives Exchange takes readers behind the scenes of this battle to tell the gripping—and often comical—story of how the historic merger between CME and CBOT almost didn’t happen. Author Erika S. Olson, a managing director at CBOT during the bidding war, delivers a blow-by-blow account of the fight for the world’s oldest futures exchange, taking you inside CBOT’s landmark Chicago Loop headquarters, onto the high-octane trading floor, and into executives’ offices. Through the lens of the CME/CBOT deal, Zero-Sum Game: Introduces the colorful and outspoken personalities who call the shots in this close-knit and frequently misunderstood industry Details the reasons behind the recent, spectacular growth of a market that’s existed for over 160 years Explains how derivatives affect the lives of average consumers worldwide by influencing everything from interest rates on credit cards to the cost of a cheeseburger to the price of a gallon of gas Reveals the inner workings of futures exchanges, and differentiates the various types of derivatives that are routinely lumped together and vilified by the media Erika S. Olson is a former managing director of the Chicago Board of Trade and spent over ten years working in and consulting to the financial services industry. She received her MBA from Harvard Business School and her BBA from the University of Michigan Ross School of Business.

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Автор: Gavin Oattes

‘ZEST’ equates to zing, enthusiasm, energy, gusto, eagerness, zeal and fervour. It also connotes a tang, a sharpness. It’s the opposite of bland. And Zest: How to Squeeze the Max out of Life is exactly that. It’s more than just a book on personal development. There are an awful lot of those. Zest is a catalyst, a spark that ignites your remembering of what makes you, in a word, you. It drives you to rethink, rejuvenate and reinvent. It also contains a touch of the revolutions. Have you, as a grown-up, fallen into the trap of becoming a Groan-up? You know you should try to make the best of things, but oftentimes you don’t know what your “best” is anymore. It’s strange. You used to know. What happened? Was it the years of social conformity? There is a whole beige generation out there – a generation that has lost its identity and forgotten who they once were – buried under the crushing, stifling facades of adulthood. If only there was a way to unearth your passions, recover the zest for life you once had. Maybe there is. Zest is a wake-up call for you to explore the formative moments that define your life. It challenges you to believe that your best days are still ahead, to search your soul, to shake things up and bask in the warmth of glorious individuality. Zest will help you: Explore the pivotal, defining moments in your life Examine both the good and bad experiences that define you Reconnect to the essence of who you are Embrace your quirks, qualities and peculiarities Determine to be the person you always wanted to be Zest is your permission to play, your licence to wreak the right kind of havoc. Moreover, it’s not about pretending to be someone you’re not, it’s about squeezing every last drop out of who you already are.

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Автор: Jeannette Vogt

In diesem Buch geht es um die Geschichten eines Schmetterlings namens Zitro-Jasmin. Zitro-Jasmin m?chte mit ihren kleinen Erz?hlungen und Aufgaben jeden dazu auffordern, unsere Umwelt zu besch?tzen und besser zu machen, indem alle sorgsam miteinander umgehen und aufeinander aufpassen. Denn: Ob gro? oder klein jeder kann ein Held sein!

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Автор: Группа авторов

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Автор: Joachim Stiller

Die hier vorgelegte Schrift stellt eine Einf?hrung in die Geschichte der Wirtschaftstheorie dar, und wendet sich vor allem an den Laien. Stiller l?sst aber immer wieder auch eigene Ideen mit einflie?en, die das Werk nachhaltig bereichern. Neue theoretische Ans?tze runden das Bild ab.

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Автор: Joachim Stiller

Diese Schrift enth?lt Aphoristisches zur Wirtschaftsmathematik der Mikro?konomie im Allgmeinen. Dabei orientiert sich der K?nstler, Philosoph und Schriftsteller Joachim Stiller an den ersten neun Vortr?gen der Einf?hrung in die Wirtschaftsmathematik der Mikro?konomie von Frau Prof. Dr. Dorothea Lucke (Uni Hamburg). Wer die Diskussion von Joachim Stiller verfolgen will, sollte zum besseren Verst?ndnis die Vorlesung zur Mikor?konomie immer auch parallel schauen. Die Vorlesung findet sich im Netz.

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Автор: Markus Barth

Исполнители: Markus Barth

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Автор: Rainer Rau

Ilka Goldstein, eine junge Frau sp?rt ?ber eine Entfernung von 16500 Kilometer instinktiv, dass ihrer Zwillingsschwester Anna Lena im fernen Australien etwas zugesto?en ist. Zusammen mit ihrem Schwager Ingo Ebert, deckt sie die verbrecherischen Machenschaften des Professor Hohenfels und seinem Sohn Volker auf. Zusammen mit der Jugendliebe von Hohenfels, Carla Frentzen, einer bekannten Astronomin, f?hren sie grausame Versuche an Zwillingspaaren durch, die meist mit deren Tod enden. Durch die Person der Carla Frentzen werden Fragen nach der Unendlichkeit des Alls und dessen Entstehung aufgeworfen, deren Beantwortung seri?serweise nicht erfolgen kann und dem Leser ?berlassen wird. Es wird allerdings der Wunschgedanke manches Universit?tsgelehrten nach der Tatsache des «Urknalls» infrage gestellt. W?rde der geneigte Leser des Romans, ?ber beide Themen, also Entstehungsgeschichte des Weltalls und medizinisch-psychologische Versuche an Menschen oder Tieren, seine Gedanken ruhen lassen, k?nnte dies eventuell durch eine parapsychologische ?bertragung dem Autor ein Gl?cksgef?hl hinterlassen.

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