зарубежная деловая литература (страница 47)

Автор: Lilian Andrea Carrillo Rodr?guez

En este libro se presenta el estudio emp?rico sobre el comportamiento espacial de compra de los consumidores de los principales centros comerciales ubicados en la ciudad de Santiago de Cali, Colombia.
Este libro sirve de referente para estudiantes interesados en realizar investigaciones de comportamiento espacial de compra, para empresarios como fuente de consulta y para profesionales, docentes y estudiantes interesados en la investigaci?n de mercados.

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Автор: Edward Tetz

At the end of 2004, more than 600,000 people had received CompTIA's vendor-neutral A+ certification, a key credential for anyone pursuing a career as a computer technician This competitively priced new guide offers seven minibooks and 1,000+ pages covering every aspect of the two required A+ exams, plus customizable test-prep software on CD-ROM Minibooks provide a thorough review of all the hardware and operating system topics tested in the exams: installation, configuration, and upgrading; diagnosing and troubleshooting; preventive maintenance; motherboards, processors, and memory; printers; networking; and operating system fundamentals Published day-and-date with the CompTIA's latest revision of the A+ exams Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Автор: Troy McMillan

Complete, objective-by-objective review for the A+ exam The CompTIA A+ Complete Review Guide, 3rd Edition is your ideal solution for preparing for exams 220-901 and 220-902. The perfect companion to the CompTIA A+ Complete Study Guide, 3rd Edition this book provides you with extra review and reinforcement of key topics you'll see on the exam. The material is broken into two parts that each focus on a single exam, then organized by domain objective so you can quickly find the information you need most. This new third edition has been updated to reflect the revised exams, with the latest best practices and an emphasis on Windows 8/8.1 and mobile OSes. You also get access to the exclusive Sybex online learning environment featuring over 170 review questions, four bonus exams, 150 electronic flashcards, and a glossary of key terms – over 500 practice questions in all! The CompTIA A+ certification is the essential computer technician credential, and is required by over 100 leading employers. This book gives you the review and practice you need to approach the exam with confidence. Brush up on PC hardware, laptops, printers, and mobile devices Review the fundamentals of networking and security Delve into the latest operating systems and operating procedures Troubleshoot common IT issues, and learn the latest best practices

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Автор: Bill Ferguson

Be prepared for the Network+ exam CompTIA Network+ Review Guide is your ideal study companion for preparing for the CompTIA Network+ exam (N10-006). This concise review is the perfect companion to the CompTIA Network+ Study Guide and the CompTIA Network+ Deluxe Study Guide, with full exam coverage organized by objective for quick review and reinforcement of key topics. Each of the book's five parts is devoted to a specific domain area of the exam, providing a focused review to bolster areas of weak understanding. You get access to the Sybex test engine, which includes two bonus practice tests, electronic flashcards, and a glossary of the most important terms you need to know on exam day. CompTIA's Network+ certification covers advances in networking technology, and reflects changes in associated job tasks. The exam places greater emphasis on network implementation and support, and includes expanded coverage of wireless networking topics. This Review Guide gives you the opportunity to identify your level of knowledge while there's still time to study, and avoid exam-day surprises. Review network architecture and security Understand network operations and troubleshooting Gain insight into industry standards and best practices Get a firmer grasp of network theory fundamentals Reinforce your test prep with this concise guide.

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Автор: Troy McMillan

NOTE: The correct URL to access the Sybex interactive online test bank and study tools is www.wiley.com/go/sybextestprep. The book’s back cover, Introduction, and last page in the book provided the wrong URL. We apologize for any confusion and inconvenience this may have caused you. Comprehensive interactive exam preparation plus expert insight from the field CompTIA Server+ Study Guide Exam SK0-004 is your ideal study companion for the SK0-004 exam. With 100% coverage of all exam objectives, this guide walks you through system hardware, software, storage, best practices, disaster recovery, and troubleshooting, with additional coverage of relevant topics including virtualization, big data, cloud storage, security, and scalability. Get an 'in the trenches' view of how server and data storage administration works in a real-world IT environment. From the basics through advanced topics, you'll learn how to deliver world-class solutions in today's evolving organizations by getting under the hood of technologies that enable performance, resiliency, availability, recoverability, and simplicity. Gain access to the Sybex interactive online learning environment, which features electronic flashcards, a searchable glossary, test bank, and bonus practice exams to reinforce what you have learned. Using and understanding in-house storage devices and the cloud has become an urgent skill for any IT professional. This is your comprehensive, expert driven study guide for taking the CompTIA Server+ exam SK0-004 Study 100% of exam objectives and more Understand storage design, implementation, and administration Utilize bonus practice exams and study tools Gain a real-world perspective of data storage technology CompTIA Server+ Study Guide Exam SK0-004 is your ticket to exam day confidence.

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Автор: J?rg Grunenberg

Unique in its comprehensive coverage of not only theoretical methods but also applications in computational spectroscopy, this ready reference and handbook compiles the developments made over the last few years, from single molecule studies to the simulation of clusters and the solid state, from organic molecules to complex inorganic systems and from basic research to commercial applications in the area of environment relevance. In so doing, it covers a multitude of apparatus-driven technologies, starting with the common and traditional spectroscopic methods, more recent developments (THz), as well as rather unusual methodologies and systems, such as the prediction of parity violation, rare gas HI complexes or theoretical spectroscopy of the transition state. With its summarized results of so many different disciplines, this timely book will be of interest to newcomers to this hot topic while equally informing experts about developments in neighboring fields.

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Автор: J?rg Grunenberg

Unique in its comprehensive coverage of not only theoretical methods but also applications in computational spectroscopy, this ready reference and handbook compiles the developments made over the last few years, from single molecule studies to the simulation of clusters and the solid state, from organic molecules to complex inorganic systems and from basic research to commercial applications in the area of environment relevance. In so doing, it covers a multitude of apparatus-driven technologies, starting with the common and traditional spectroscopic methods, more recent developments (THz), as well as rather unusual methodologies and systems, such as the prediction of parity violation, rare gas HI complexes or theoretical spectroscopy of the transition state. With its summarized results of so many different disciplines, this timely book will be of interest to newcomers to this hot topic while equally informing experts about developments in neighboring fields.

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Автор: Группа авторов

Would your company be prepared in the event of: * Computer-driven espionage * A devastating virus attack * A hacker's unauthorized access * A breach of data security? As the sophistication of computer technology has grown, so has the rate of computer-related criminal activity. Subsequently, American corporations now lose billions of dollars a year to hacking, identity theft, and other computer attacks. More than ever, businesses and professionals responsible for the critical data of countless customers and employees need to anticipate and safeguard against computer intruders and attacks. The first book to successfully speak to the nontechnical professional in the fields of business and law on the topic of computer crime, Computer Forensics: An Essential Guide for Accountants, Lawyers, and Managers provides valuable advice on the hidden difficulties that can blindside companies and result in damaging costs. Written by industry expert Michael Sheetz, this important book provides readers with an honest look at the computer crimes that can annoy, interrupt–and devastate–a business. Readers are equipped not only with a solid understanding of how computers facilitate fraud and financial crime, but also how computers can be used to investigate, prosecute, and prevent these crimes. If you want to know how to protect your company from computer crimes but have a limited technical background, this book is for you. Get Computer Forensics: An Essential Guide for Accountants, Lawyers, and Managers and get prepared.

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Автор: Ali Sadiqui

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Автор: Seymour Bosworth

Computer security touches every part of our daily lives from our computers and connected devices to the wireless signals around us. Breaches have real and immediate financial, privacy, and safety consequences. This handbook has compiled advice from top professionals working in the real world about how to minimize the possibility of computer security breaches in your systems. Written for professionals and college students, it provides comprehensive best guidance about how to minimize hacking, fraud, human error, the effects of natural disasters, and more. This essential and highly-regarded reference maintains timeless lessons and is fully revised and updated with current information on security issues for social networks, cloud computing, virtualization, and more.

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Автор: Bond Terry

The use of computers has opened up remarkable opportunities for innovative design, improved productivity, and greater efficiency in the use of materials. Uniquely, this book focuses on the practical use of computers for clothing pattern design and product development. Readers are introduced to the various computer systems which are suitable for the industry, the principles and techniques of pattern design applied to computer systems are explained, and readers are shown how product data management can be used in clothing product development.

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Автор: ИД «Бурда»

Журнал ComputerBild – это уникальный сборник информации и практических курсов по работе с компьютером. Простые и понятные пошаговые инструкции помогут начинающему пользователю с легкостью овладеть миром высоких технологий, и усовершенствовать свои познания в программах, интернет-сервисах и современных гаджетах. Журнал издается в Германии, России, Испании, Польше, Италии, Болгарии и в Латвии, первый номер журнала вышел в Германии 16 лет назад. В России журнал существует с 2006 года, и за это время он обрел множество верных читателей, которые совершенствуют свои познания в области компьютеров с каждым новым номером. (DVD прилагается только к печатному изданию.)

Серия: Журнал ComputerBild 2015

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Автор: Adrian Arnold

Computing for the Older & Wiser is a simple-to-follow user friendly guide aimed at the older generation introducing the basics of mastering a computer. Covering the latest release of Windows Vista Home Premium(TM) and Windows XP(TM), this book is designed for people who want straightforward instructions on how to use their home PC. Written in plain English, using no unintelligible 'computer speak' Adrian guides you step-by-step through the basics of computing including chapters on: Use of the keyboard and mouse Email and the Internet Customising your desktop Word processing Digital photography Useful websites and much more Useful tips and tricks and a question and answer revision section in each chapter will build your confidence, get you up-to-date and technologically savvy in no time! If you want to learn how to search and shop online, email or chat to family and friends, and you have the enthusiasm to learn a new skill then this book is for you. With explanatory screenshots in full colour Easy to read font Supplementary website – including additional exercises to help improve your PC skills, further online hints and tips, and a directory of useful resources. www.pcwisdom.co.uk «Computing for the Older & Wiser will take readers comfortably through getting started on their home PC. The content is similar to what we would take our clients through if they were to attend a class, which is exactly the right level.» —Faye Lester, Computer Training Coordinator, Age Concern Camden, UK «I have not had so much fun for years» —Renee Moore, 79, pupil at Age Concern, Colchester, UK

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Автор: Inmaculada Pav?a S?nchez

Libro especializado que se ajusta al desarrollo de la cualificaci?n profesional y adquisici?n del certificado de profesionalidad «ADGG0408. OPERACIONES AUXILIARES DE SERVICIOS ADMINISTRATIVOS Y GENERALES». Manual imprescindible para la formaci?n y la capacitaci?n, que se basa en los principios de la cualificaci?n y dinamizaci?n del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempe?o del trabajo.

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Автор: Ra?l Villanueva L?pez

Libro especializado que se ajusta al desarrollo de la cualificaci?n profesional y adquisici?n del certificado de profesionalidad «HOTG0208. VENTA DE PRODUCTOS Y SERVICIOS TUR?STICOS». Manual imprescindible para la formaci?n y la capacitaci?n, que se basa en los principios de la cualificaci?n y dinamizaci?n del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempe?o del trabajo.

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Автор: Rogelio Leon

Con frecuencia, negocios considerados prometedores no logran despegar. Suelen operar un tiempo, pero cierran o mueren sin haber llegado al punto en que empiezan a crecer y ser rentables. ?Cu?l es la raz?n?
En Con aroma a flor, Rogelio Le?n desarrolla el concepto de «la ecuaci?n del ?xito» –que, como ?l dice, tiene poco de ciencia y mucho de sentido com?n– a partir del an?lisis de una de las industrias m?s impresionantes del sector agr?cola en tres pa?ses referentes en su producci?n a nivel mundial.
Seg?n el autor, los negocios exitosos comparten ciertas caracter?sticas que los hacen viables y, adem?s, les imprimen elevados niveles de competitividad; identificarlos es el trabajo que todo emprendedor debe realizar. Si los factores m?nimos de la ecuaci?n no pueden encontrarse, entonces es mejor no avanzar m?s. La puerta del fracaso puede estar m?s cerca que la del ?xito, y no hay nada m?s peligroso que apasionarse por una idea creyendo que el optimismo puede reemplazar lo que el «ecosistema» no es capaz de ofrecer.
Para Rogelio Le?n, la «ecuaci?n del ?xito» en la industria de las flores de corte est? compuesta por los siguientes factores: clima favorable, bajos costos de producci?n, infraestructura de soporte, activa participaci?n del gobierno en la creaci?n de clusters y la cercan?a a mercados de alta demanda. Al terminar de leer el libro, el lector podr? realizar este mismo an?lisis para la actividad en la que opere o desee incursionar. Se sorprender? de la informaci?n que podr? construir.

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Автор: Germ?n Vaquero

Soy el agente de la Guardia Civil V?zquez, y si un control de la Benem?rita hace que te sientas m?s nervioso que ba?ando a un gremlin, te puedo asegurar que en realidad, la seriedad que caracteriza a nuestro oficio no est? para nada re?ida con el buen humor.Fruto de ello es la cantidad de divertidos encontronazos que ciudadanos y agentes del Cuerpo llevan protagonizando desde su fundaci?n en 1844, entra?able estampa que podemos observar a diario all? donde la Benem?rita presta servicio.Te animo a trav?s de estas p?ginas a acompa?arme y comprobar, patrulla tras patrulla, an?cdota tras an?cdota, c?mo las situaciones m?s cotidianas de nuestro d?a a d?a se convierten en historietas de lo m?s simp?ticas.?Con su permiso, mi sargento! Las an?cdotas ver?dicas y m?s divertidas de la Guardia Civil.

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Автор: Charles L. Marohn, Jr

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Автор: Judy Allen

For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an “apprenticeship in a book.” This insider’s guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients. While other books, college courses, and training programs give you the theory and how-to of the profession, Confessions of an Event Planner reveals the real world of event planning and what can happen—usually the unexpected—on an event program when actual participants are added to the event planning design and execution mix. In a climate of media scrutiny and corporate scandals, event planners must be masters of discretion, knowing how to avoid and deal with everything from sexual romps to financial shenanigans, to chainsaw wielding salesmen dead set on “re-landscaping” the grounds of the resort they’re staying at. From an event planner who’s seen it all and knows how to deal with it all, comes practical first-hand advice delivered in an entertaining and accessible format. Each chapter is set in a unique location, with a cast of characters, and a host of challenges and problems to overcome—from the boardroom to the resort guest bedrooms. Readers learn what they can come up against, how to problem solve creatively on the fly, get ideas for staging spectacular events, and see the principles of event planning in action. The scenario in each chapter is introduced by an outline of what will be covered in the chapter, and each chapter concludes with a series of review questions to explore key issues and stimulate reflection or discussion for individuals or groups. Ideal as a companion to Judy Allen’s six other event planning books, as a textbook in event planning courses, or as a professional training tool Confessions of an Event Planner prepares planners for what they can expect once they start working in the world of corporate and social event planning, and will help decision-makers set company policies, procedures and protocol and promote discussion about codes of conduct in the office and offsite.

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Автор: Christine Richard S

An expose on the delusion, greed, and arrogance that led to America's credit crisis The collapse of America's credit markets in 2008 is quite possibly the biggest financial disaster in U.S. history. Confidence Game: How a Hedge Fund Manager Called Wall Street's Bluff is the story of Bill Ackman's six-year campaign to warn that the $2.5 trillion bond insurance business was a catastrophe waiting to happen. Branded a fraud by the Wall Street Journal and New York Times, and investigated by Eliot Spitzer and the Securities and Exchange Commission, Ackman later made his investors more than $1 billion when bond insurers kicked off the collapse of the credit markets. Unravels the story of the credit crisis through an engaging and human drama Draws on unprecedented access to one of Wall Street's best-known investors Shows how excessive leverage, dangerous financial models, and a blind reliance on triple-A credit ratings sent Wall Street careening toward disaster Confidence Game is a real world «Emperor's New Clothes,» a tale of widespread delusion, and one dissenting voice in the era leading up to the worst financial disaster since the Great Depression.

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Автор: Джил Хессон

Stop being a passenger in your own life. Believe in yourself and start driving! The Confidence Pocketbook is your take-everywhere guide to confidence and self-esteem. Packed with over 100 simple tips, techniques, ideas and suggestions, this book is your ultimate companion for facing life head-on – even during the most awkward or nerve-wracking moments. Whether you flounder in social situations, second-guess your every decision or doubt your own abilities, author Gill Hasson can help you live your life with confidence. Each page in this book presents a specific scenario in which confidence is key, and shows you the little ways in which you can act – and feel – more confident every day. Keep this guide with you as a constant reminder to believe in yourself; dip in for a quick bit of advice in tricky situations, or read and re-read the pages that hit closest to home. By making tiny yet impactful changes to your outlook, your habits and your attitude, you'll develop the confidence to cope with challenges and the optimism to say everything will turn out fine. Public speaking, job interviews, first dates, big projects, new opportunities – confidence is key to them all. This book shows you how to develop the confidence you need to succeed in all areas of life and feel good about yourself every single day. Handle life's difficulties with grace and style Access tailor-made advice for any situation on the spot Recognise your own shine and allow others to see it too Low self-esteem can become a self-fulfilling prophecy, so don't let it fester. If you can't see how capable you are, how can anyone else? Don't miss out on life – put the Confidence Pocketbook to work for you, and start taking on the world.

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Автор: Группа авторов

Allan Schmid’s innovative text, Conflict and Cooperation: Institutional and Behavioral Economics,investigates «the rules of the game,» how institutions–both formal and informal–affect these rules, and how these rules are changed to serve competing interests. This text addresses both formal and informal institutions and the impact of alternative institutions, as well as institutional change and evolution. With its broad applications and numerous practice and discussion questions, this book will be appealing not only to students of economics, but also to those studying sociology, law, and political science. Addresses formal and informal institutions, the impact of alternative institutions, and institutional change and evolution. Presents a framework open to changing preferences, bounded rationality, and evolution. Explains how to form empirically testable hypotheses using experiments, case studies, and econometrics. Includes numerous practice and discussion questions.

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Автор: Konrad K?lbl

Серия: Conny C?ll

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Автор: Scott Martineau

Create the business you want without sacrificing the lifestyle you deserve The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated. Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place Successfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more Get from just surviving to growing your company and experiencing success Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.

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Автор: Carolyn Tate

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What «conscious» means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

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Автор: Eric Fleming

This new textbook provides a comprehensive introduction to every aspect of the technology of low-rise construction. It includes sub-structure (site work, setting out and foundations) and superstructure (flooring, roofs, finishes, fittings and fixtures). The material here covers the first year course requirement of all courses on which construction technology is taught – no matter what the ultimate qualification. It offers tried and tested solutions to a range of construction problems and is organised following the sequence of construction. It will show what has been done in the past, demonstrating good practice – what works and what doesn't – and common faults. There are summaries of the more important BSI documents and reference to the latest building regulations. Lengthy explanations are avoided by relying heavily on hundreds of illustrations, pairing detail drawings with clear photographs to show real life construction situations. The supporting spreadsheet referred to in the book can be found at this link http://www.blackwellpublishing.com/pdf/fleming/Fleming_spreadsheet.xls

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Автор: Marcelo Borlando Marconi

Исполнители: Jose Gregorio Quevedo

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Автор: Martha Alles

En  Construyendo talento. Programas de desarrollo para el crecimiento de las personas y la continuidad de las organizaciones, la autora desarrolla nueve diferentes programas internos para el desarrollo de personas, con tres grandes prop?sitos: el cuidado del capital intelectual, la generaci?n de una cantera de talentos y la transmisi?n del conocimiento acumulado por la organizaci?n.

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Автор: Peter Economy

Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting business, deepening coverage of consulting proposals, and entirely new chapters on higher-level consulting issues that more-established consultants are demanding.

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Автор: Dheeraj Sinha

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a «Nation of Nations.» So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive – Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a «sutradaar» telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the «computerji» he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where «and» trumps «or.» Against the clich? «change is the only constant,» he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym

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Автор: Al Heller

In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from «trip management» to «aisle management» to «customer management.» Whether a new descriptor emerges to replace «category management» is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

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Автор: Charles W. Chase

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Автор: Nelson Espinosa Manr?quez

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Автор: Charles Dickens

" Un chant de No?l " (" A Christmas Carol "), ?galement publi? en fran?ais sous les titres " Cantique de No?l ", " Chanson de No?l " ou " Conte de No?l ", est le premier et le plus c?l?bre des contes ?crits par Charles Dickens. R?dig? en m?me temps que " Martin Chuzzlewit " et paru en d?cembre 1843 chez Chapman and Hall avec des illustrations de John Leech, il est consid?r? comme " son œuvre la plus parfaite ". Aussit?t, Thackeray le salue comme un " bienfait national «. Acclam? par les critiques comme par le public, sa popularit? n'a jamais faibli. Son protagoniste, Scrooge, reste sans doute le personnage dickensien le plus universellement connu et, gr?ce ? ce livre, Dickens, incarn? en une sorte de P?re No?l pour le monde anglo-saxon, a ?t? d?crit comme l'» inventeur " de la f?te qui lui est associ?e.
Pourtant, c'est d'abord une r?ponse ? des controverses d'ordre ?conomique qu'il a voulu apporter. Mais tr?s vite le conte s'est donn? ? lire comme affirmation des c?l?brations de No?l plut?t que pamphlet pol?mique, et, selon David Paroissien, qui lui attribue jusqu'au m?rite d'avoir " sauv? les cong?s de fin d'ann?e des griffes de sombres Calvinistes ", il a ?t? promu au rang de " classique de la litt?rature de No?l des temps modernes ".
Les adaptations dont il a constamment fait l'objet depuis sa parution t?moignent de l'universalit? de son message. D'abord le th??tre, puis la sc?ne du music-hall, la radio, la t?l?vision et le cin?ma, mais aussi la chanson de vari?t? et la musique classique, le ballet comme la science-fiction, tous lui rendent hommage en une suite interrompue dont l'examen refl?te l'?volution des go?ts et des mentalit?s depuis le milieu du XIXe si?cle.

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Автор: Susan Gunelius

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

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Автор: Stephanie Diamond

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

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Автор: Andr? Sternberg

Sind Sie frustriert, weil Sie immer noch nicht so viel Geld verdienen? Sie m?chten – auch nachdem Sie Hunderte von Euro und unz?hlige Stunden ausgegeben haben, Ihr Unternehmen so vermarkten, wie es alle anderen tun.
Sie auch? Sie sind nicht allein!
Wir haben alle Zeit und Geld f?r Dinge verschwendet, die nicht funktionieren. Eigentlich, zeigen Statistiken, dass der durchschnittliche neue Internet-Vermarkter 1500 Euro im ersten Jahr des Gesch?fts auf wertlose Produkte und Programme verlieren wird.
Ich werde nicht l?gen und Ihnen sagen, dass Sie kein Geld daf?r ausgeben m?ssen, um Ihr Gesch?ft in Schwung zu halten Sie halten es am Laufen, weil Sie es tun. Aber wenn Sie erst einmal einsatzbereit sind, sollte es Sie kein Geld kosten.
Jetzt spreche ich nicht ?ber Ihre t?glichen Gesch?ftsausgaben. Sie brauchen Geld f?r Webseiten-Hosting, einen Warenkorb-Service, Autoresponder-Account und ?hnliches. Aber wenn Sie anfangen mehr Geld auszugeben, als Sie durch Verkehr den Sie auf Ihre Webseite treiben machen, m?ssen Sie einen Schritt zur?cktreten und sich Ihre aktuellen Marketing Strategien genauer ansehen.
Ist es also nicht an der Zeit, statt diese High-Ticket-Produkte und umgearbeiteten Werbemethoden zu lernen, das wahre Bauen eines soliden, langfristigen Gesch?fts zu lernen?
Weil Sie das wollen, nicht wahr? Ein Unternehmen mit einer Ausrichtung, bestimmt f?r Langlebigkeit und Wachstum.
Nat?rlich ist es das. Und darum geht es in diesem Handbuch. Ich werde Ihnen kein Erfolgserlebnis ?ber Nacht mitteilen oder sagen Ihnen sagen, wie Sie den Stier ?berspringen k?nnen und Sie direkt bis zur Ziellinie gehen k?nnen..
Aber was gibt Ihnen dieser Leitfaden?
Es ist ein Einblick in eine der effektivsten und wertvollsten Marketing Techniken, die Ihnen zur Verf?gung stehen – und das muss Sie auch keinen Cent kosten. Ehrlich!
Also, wovon rede ich? Inhalts Vermarktung. Ja, Sie haben wahrscheinlich davon geh?rt. Aber was ist es wirklich? Im Grunde ist dies ein Weg, um Ihr Unternehmen bekannt zu machen.
Erstellung hochwertiger Inhalte und deren Verbreitung im Internet. Als ein direktes Ergebnis, Ihr Markt findet Sie und Ihre Produkte oder Dienstleistungen mit minimaler Zeit und M?he von Ihrer Seite, um es zu verwirklichen.

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Автор: Julie Wark

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Автор: Freddy Escobar-Rozas

Este libro intenta mostrar el valor y la utilidad de la aproximaci?n que en su momento utilizaron los creadores de los sistemas legales ancestrales. Su prop?sito es m?ltiple: (i) explorar los fundamentos econ?micos y morales de determinadas instituciones del Derecho Contractual; (ii) sugerir respuestas normativas que respondan a los fundamentos en cuesti?n y que, por tanto, reduzcan los niveles de abstracci?n y de generalizaci?n actualmente existentes; y, (iii) ensayar interpretaciones no convencionales del C?digo Civil. Freddy Escobar-Rozas es abogado graduado por la Pontificia Universidad Cat?lica del Per? y M?ster en Leyes por la Universidad de Harvard.

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Автор: An?bal Sierralta

Esta s?tima edici?n, actualizada y aumentada, de Contratos de .comercio internacional aborda el tema dentro de un an?lisis jur?dico, comercial y empresarial que combina las pr?cticas comerciales con el derecho latinoamericano y la perspectiva exportadora de la regi?n.
Cada cap?tulo desarrolla, con un lenguaje claro y accesible, los diferentes tipos de contratos de comercio y presenta nuevas propuestas, tanto sobre su actual naturaleza como sobre su clasificaci?n. Adem?s, el autor analiza la forma en que se promueven las exportaciones en Am?rica Latina y propone alternativas para su desarrollo integral.
En s?ntesis, es una obra fundamental que contribuye con el estudio de esta importante materia, en tiempos en los que el comercio entre naciones aumenta. Indispensable para abogados, operadores comerciales, administradores y estudiantes universitarios.

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Автор: Alfredo P?rez Alfaro

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Автор: Dar?o Abad Arango

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Автор: Carmen Mar?a de O?a Baquero

Controlar la calidad de las conservas y de los productos vegetales elaborados siguiendo los procedimientos establecidos y las normativas de aseguramiento de la calidad. Aplicar las normas de seguridad e higiene laboral en las operaciones de elaboraci?n de conservas. Analizar los riesgos y las consecuencias sobre el medio ambiente derivados de la actividad de la industria conservera. Aplicar las medidas de prevenci?n y protecci?n necesarias para garantizar la seguridad e higiene personales durante el proceso de fabricaci?n de conservas y de productos vegetales elaborados. Ebook ajustado al Certificado de Profesionalidad de Fabricaci?n de conservas vegetales.

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Автор: Francisco Javier Luque Romera

– Operar instrumentos b?sicos de medida y control para verificar la calidad de los productos obtenidos. – Ebook ajustado al certificado de Operaciones auxiliares de fabricaci?n mec?nica: FME031_1, MF0087_1, UF0443

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Автор: Karl Slaikeu A

Written for non-experts in jargon-free language, this work shows how to create systems within organizations that preempt the monetary, strategic, and emotional costs associated with on-the-job conflict. Its clear and simple approach translates advanced concepts into practical how-tos and provides readers with four guiding principles they can follow to create conflict control systems of their own. Amply illustrated with real-world examples, it details the policies, procedures, and practices that make for successful control systems and tells precisely how to implement them.

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Автор: Alejandra Delgado

El actual momento de inminente decadencia civilizatoria exige de los seres humanos un poco de serenidad y paciencia para pensar su por-venir com?n, conscientes de su inmensa diversidad cultural y de sus discrepancias y conscientes de que su existir est? constituido en la naturaleza inconmensurable y trascendente. El pensar sereno que exige la crisis civilizatoria no puede sino ser un di?logo hist?rico cr?tico entre distintas perspectivas humanas de comprensi?n de su devenir. Un di?logo entre distintas epistemolog?as que cuestionen la relaci?n cognitiva sujeto-objeto, la misma que encuentra su objetivaci?n primera en la relaci?n humano-naturaleza.

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Автор: ngel Mart?nez Marcos

En el mundo empresarial se hace cada vez m?s necesario un liderazgo profesionalizado. Tradicionalmente, los directivos y responsables de equipos no han recibido formaci?n en la gesti?n de personal, por lo que el aprendizaje ha sido trav?s de la mera experiencia.Este libro est? basado en casos reales que los autores han trabajado en sesiones de coaching en empresa. El enfoque es totalmente pr?ctico con consejos de coaches expertos en la materia.El libro muestra casos reales sobre problemas de ges-ti?n de equipos y c?mo los responsables los han solucionado, siguiendo el estilo de liderazgo m?s moderno que existe en la actualidad, basado en habilidades de coaching.

Серия: Liderazgo con valores

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Автор: Lan Liu

A veritable who's who in leadership, Conversations on Leadership features Warren Bennis, Jim Kouzes, John Kotter, Noel Tichy, Peter Senge, James March, Howard Gardner, Bill George, and others. Since each leader has a distinctive approach, this book provides the multi-faceted truths of leadership to broaden and deepen the understanding of the readers.

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Автор: Laura Mazur

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

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Автор: Carme Villabona Artero

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Автор: Benji Rabhan

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls «holistic conversion rate optimization.» Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

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