зарубежная деловая литература (страница 64)

Автор: Edward E. Lawler, III

Selection of the Executive Program Book Club For any manager or executive who's had it with quick-fix approaches to organizational transformation, here's a proven approach that lasts. In this paperback edition of the best-selling original work, management expert Ed Lawler presents six principles–and plenty of practical guidance–for overhauling an enterprise from bottom to top and bringing it into alignment with the realities of today's marketplace. Don't fall for yet another silver-bullet solution. This is the definitive approach to making the kind of substantive changes that will bolster your company's competitive stance, now and for years to come.

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Автор: David Steele

Praise for From Therapist to Coach «This book is very practical and helpful to the therapist who wants to make a change and feels a bit overwhelmed with the possibilities. The section on choosing a niche was illuminating and very exciting to me. I found it helpful to have the training options outlined so clearly, and the marketing section was extremely useful as well.» —Shelley R. Cohen, LCSW, Beverly Hills, CA «This book has sparked a renewed passion for my work as I have struggled the past couple of years with how to incorporate coaching into my psychotherapy practice. I knew there must be a way to do it but lacked the 'how to.' Based on his years of experience and real insight, David Steele supplies the necessary tools to do so effectively as well as invaluable strategies to help avoid the pitfalls. Without hesitation, I highly recommend this as a book that you will return to time and time again as a handbook for your private practice as a therapist/coach.» —Sharon O'Farrell, MIHA, Navan, Ireland A hands-on guide to helping therapists make the transition to a successful coaching practice Written for therapists by a therapist, From Therapist to Coach provides a convenient road map for professionals considering expanding or transitioning their practice to coaching. Drawing from his experience in providing relationship coach training to over 5,000 therapists, David Steele takes a practical approach to building a successful coaching business through traditional and creative strategies such as marketing, getting clients, choosing a niche, and much more. Here, therapists will find: A look at the differences between therapy and coaching Examples and insights that therapists can easily (and sometimes humorously) relate to Details on setting fees; enrolling clients; maximizing private practice income; finding training; and much more A focus on creative group services and business models suited to the various specialties and niches of personal coaching Guidance on how much to bill for services With insight on the mistakes and pitfalls to avoid along the way, From Therapist to Coach is rich with examples, providing tips and practical steps to help clinicians in private practice move forward in their journey towards professional satisfaction.

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Автор: Harry Kraemer M

Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Respected former CEO, professor, and speaker examines what it takes to become a values-based leader In this highly-anticipated book, Harry Kraemer argues that today's business environment demands values-based leaders who, in «doing the right thing,» deliver outstanding and lasting results. The journey to becoming a values-based leader starts with self-reflection. He asks, «If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?» Kraemer identifies self-reflection as the first of four principles that guide leaders to make choices that honor their values and candidly recounts how these principles helped him navigate some of the toughest challenges he faced in his career. Offers a framework for adopting the principles of values-based leadership—self-reflection, balance, true self-confidence, and genuine humility—to lead organizations effectively Based on Kraemer's popular Kellogg MBA course on values-based leadership A recognized expert in values-based leadership, Kraemer is a sought after speaker on the subject Lively and engaging, Kraemer's book comes at a critical time when true leadership in every facet of society is desperately needed.

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Автор: Enrique Bign? Alca?iz

Lecci?n magistral le?da en el solemne acto de apertura del curso 2014-20154. Enrique Bign?, catedr?tico de Comercializaci?n e Investigaci?n de Mercados de la Universitat de Val?ncia, ha sido el encargado de la lecci?n magistral le?da en el solemne acto de apertura del curso 2015-2016 bajo el t?tulo «Fronteras de la investigaci?n en Marketing. Hacia una uni?n disciplinaria», que ahora se recoge en este volumen.

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Автор: Gavin Serkin

Get ahead of emerging markets with top-performer picks for up-and-comers Frontier helps investors successfully navigate markets that are yet to “emerge,” with expert advice on spotting opportunities and minimising risks. With first-hand insights into frontier markets as we travel with big-name fund managers from Mark Mobius to Morgan Stanley, this practical guide ranks countries, stocks and bonds on a five- to ten-year horizon to steer investors toward the most promising destinations. Written in a compelling and accessible travelogue narrative, each chapter covers a specific country, providing invaluable market analysis and a deep understanding of the political, economic, and social background of those most likely to outperform. The key focus is on fresh ideas, based on the assessments from top performing money managers when meeting challenges, hostilities or adversity, and observations after interviewing high-level government officials and executives. With advanced economies shackled by debt and sluggish growth, investors are increasingly turning to emerging markets for better returns. Yet the money managers who came out on top in China, India, and Brazil are now focusing their attention on markets that have not yet emerged. This book applies the perspective of ten of the most successful fund managers in their field, providing an unparalleled guide to assessing investment potential in places better known for conflict, poverty and corruption. · Discover which markets have the best prospects, and which are potential disasters · Analyse individual markets by metrics including macro data, global relative value comparisons of stocks and bonds, buy/ sell triggers, and more · Learn which industries, stocks and bonds should be considered in each market · Examine each country through real-life on-the-ground assessment of corruption, conflict and other risks as well as inspirational breakthroughs that signal opportunities This is a practical manual for all investors – whether students or professionals – wanting to get to know the most promising new markets while avoiding the pitfalls. A must-read for corporate executives seeking global capital, Frontier provides a better understanding of the changing international investment dynamic. Robin Wigglesworth, FT: “Invaluable.” Mark Mobius, Templeton: “I love it! Beautiful descriptive writing.” Aliko Dangote, Wealthiest African: “Captivating tales, masterly woven.”

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Автор: Andreas Schluter

Pedro bekommt einen Fu?ball von seinem Opa aus Brasilien geschenkt, signiert vom Topspieler Neymar! Doch erst nimmt ihm der ?ltere Ulf den wertvollen Ball weg, und dann schiebt er ihm auch noch die Schuld f?r ein kuputtgeschossenes Fenster in die Schuhe! Wie kann Pedro nur seinen Ball und seinen Ruf im Viertel retten? Und wie k?nnen seine Freunde, die Fu?ball-Haie, dabei helfen?

Исполнители: Fjodor Olev

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Автор: Bernd Rohr

Mit Erscheinen des neuen Fu?ball-Lexikons pr?sentiert Copress das umfassendste Nachschlagewerk zu allen Bereichen des Fu?balls – der wichtigsten Nebensache der Welt: Mit knapp 700.000 W?rtern (entspricht ca. 2.000 gedruckten Buchseiten), zahllosen Querverweisen und umfangreichen Statistiken zu allen wichtigen Wettbewerben, Zeittafel der Fu?ball-Geschichte und neueste Regelkunde, alle ber?hmten Spieler und Vereine im Portr?t, mehrsprachige Darstellung der wichtigsten Fu?ball-Begriffe, sowie Internet-Adressen aller gro?en Fu?ball-Institutionen.

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Автор: Vishnu Gajjala N

A hands-on guide to navigating the new fuel markets Fuel Hedging and Risk Management: Strategies for Airlines, Shippers and Other Consumers provides a clear and practical understanding of commodity price dynamics, key fuel hedging techniques, and risk management strategies for the corporate fuel consumer. It covers the commodity markets and derivative instruments in a manner accessible to corporate treasurers, financial officers, risk managers, commodity traders, structurers, as well as quantitative professionals dealing in the energy markets. The book includes a wide variety of key topics related to commodities and derivatives markets, financial risk analysis of commodity consumers, hedge program design and implementation, vanilla derivatives and exotic hedging products. The book is unique in providing intuitive guidance on understanding the dynamics of forward curves and volatility term structure for commodities, fuel derivatives valuation and counterparty risk concepts such as CVA, DVA and FVA. Fully up-to-date and relevant, this book includes comprehensive case studies that illustrate the hedging process from conception to execution and monitoring of hedges in diverse situations. This practical guide will help the reader: Gain expert insight into all aspects of fuel hedging, price and volatility drivers and dynamics. Develop a framework for financial risk analysis and hedge programs. Navigate volatile energy markets by employing effective risk management techniques. Manage unwanted risks associated with commodity derivatives by understanding liquidity and credit risk calculations, exposure optimization techniques, credit charges such as CVA, DVA, FVA, etc. Praise for Fuel Hedging and Risk Management «Risk Management is an art, not a science, but it certainly helps to know a lot of science. In this book, the authors provide an excellent overview of both qualitative and quantitative aspects of risk management and how to design and implement effective win-win fuel oil hedging strategies that will achieve the desired objectives under normal and extreme market conditions. In addition to discussing key foundational issues, the book also discusses a framework to understand and manage hugely important second-order effects, such as credit risk or margin calls or asset-liability mismatches, which have the potential to turn a good idea into a bad outcome. A must read for anyone in the finance department of a corporate, trade house, or financial firm involved in fuel oil hedging.» —Diego Parrilla, Former Global Head of Commodity Solutions and Head of Commodities, Bank of America «This book provides highly useful insights into hedging and risk management methodologies, as well as theory, for the users of energy products. Dafir provides intuition stemming from not just top-tier commodity structuring expertise, but also broader insight from his earlier experience as a credit derivatives and exotics trader.» —Mitch Matharu, former Head of Structuring, Merrill Lynch «An Absolute Must Read. From the fundamentals of oil markets to the key points in negotiating a credit agreement and minimizing hedging costs, passing by the subtleties of implied volatility surface construction and its implications in derivatives pricing, this book offers you the indispensable practitioner's toolbox, useful whether you are a novice or a seasoned fuel trader.» —Frederic Cogny, Global Head of Commodities Structured Products Trading, Standard Chartered Bank «In this book, Dafir blends his deep knowledge of the commodity markets and the vagaries of the financial market with his incredible mathematical ability to explore fuel hedging in a manner accessible to Fuel Procurement Departments, CFOs and board members.» —Mark Lo

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Автор: John Paul Mueller

Your guide to the functional programming paradigm Functional programming mainly sees use in math computations, including those used in Artificial Intelligence and gaming. This programming paradigm makes algorithms used for math calculations easier to understand and provides a concise method of coding algorithms by people who aren't developers. Current books on the market have a significant learning curve because they're written for developers, by developers—until now. Functional Programming for Dummies explores the differences between the pure (as represented by the Haskell language) and impure (as represented by the Python language) approaches to functional programming for readers just like you. The pure approach is best suited to researchers who have no desire to create production code but do need to test algorithms fully and demonstrate their usefulness to peers. The impure approach is best suited to production environments because it's possible to mix coding paradigms in a single application to produce a result more quickly. Functional Programming For Dummies uses this two-pronged approach to give you an all-in-one approach to a coding methodology that can otherwise be hard to grasp. Learn pure and impure when it comes to coding Dive into the processes that most functional programmers use to derive, analyze and prove the worth of algorithms Benefit from examples that are provided in both Python and Haskell Glean the expertise of an expert author who has written some of the market-leading programming books to date If you’re ready to massage data to understand how things work in new ways, you’ve come to the right place!

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Автор: Russel Kinnel

Author Russel Kinnel walks readers through the handful of key factors they need to pick winning funds. Armed with the quantitative data and qualitative research, they will gain the confidence to pick great funds for the long-term. This book will be accompanied by a web-based tool created by Morningstar, which will enable readers to evaluate their own funds using Kinnel's criteria. Written in a fun and accessible manner, The Fund Spy offers Kinnel's unique insight as a 14-year Morningstar fund analyst. He speaks plainly about the conflicts that can go against investors' interests, explaining how to avoid traps and push out the slick sales pitches facing today's investors. He also offers several «10 lists,» which provide quick answers to investors' most common questions (e.g., the Top 10 Funds to Recommend to Relatives, the 10 Best Contrarian Managers, the 10 Most Overrated Managers).

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Автор: Matt Krantz

Determine the strength of any business with fundamental analysis Have you ever wondered the key to multibillionaire Warren Buffet's five-decade run as the most successful investor in history? The answer is simple: fundamental analysis. In this easy-to-understand, practical, and savvy guide, you'll discover how it helps you assess a business' overall financial performance by using historical and present data to forecast its future monetary value—and why this powerful tool is particularly important to investors in times of economic downturn. It's more important than ever for investors to know the true financial stability of a business, and this new edition of Fundamental Analysis For Dummies shows you how. Whether you're a seasoned investor or just want to learn how to make more intelligent and prudent investment decisions, this plain-English guide gives you practical tips, tricks, and trade secrets for using fundamental analysis to manage your portfolio and enhance your understanding of shrewdly selecting stocks! Predict the future value of a business based on its current and historical financial data Gauge a company's performance against its competitors Determine if a company's credit standing is in jeopardy Apply fundamental analysis to other investment vehicles, like currency, bonds, and commodities With the help of Fundamental Analysis For Dummies, you just may find the bargains that could make you the next Warren Buffet!

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Автор: Sunil Parameswaran

The essential guide to financial instruments, logically presented Fundamentals of Financial Instruments deals with the global financial markets and the instruments in which they trade. While most books on finance tend to be heavily mathematical, this book emphasizes the concepts in a logical, sequential fashion, introducing mathematical concepts only at the relevant times. As a result, the reader gains conceptual clarity reinforced by just the right level of technical detail to ensure a comprehensive exposure to the skills needed in the financial world. Establishes a strong foundation for understanding global markets Acts as an invaluable resource for those considering a career in the financial markets Offers an accessible yet in-depth treatise on modern financial instruments Presents a logical navigational path for a typical student of finance who is attempting to come to terms with the intricacies of the subject Covering the fundamentals of various types of assets in a single volume, Fundamentals of Financial Instruments is a compact yet comprehensive one-stop reference for students and professionals in finance and economics.

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Автор: Donald Gross

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Автор: Blanca Luz Rache de Camargo

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Автор: Juan Antonio P?rez L?pez

Este libro es un manual sobre la direcci?n de empresas dirigido a economistas, empresarios, ejecutivos, directivos y estudiantes de estas materias en los institutos de empresa y facultades universitarias. Trata sobre la empresa como organizaci?n humana, las decisiones de gobierno (qu? criterios deben regir las decisiones de los directivos) y la acci?n directiva (c?mo se aplican estas decisiones, el dise?o y la planificaci?n estrat?gica).

Серия: La Liebre

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Автор: Karlos la Serna

El presente texto pretende acompa?ar el proceso de aprendizaje de un curso introductorio de Macroeconom?a. Para ello, recoge la experiencia de los autores en la ense?anza de los fundamentos de la Macroeconom?a en la Universidad del Pacifico y otros espacios acad?micos. Un primer aporte importante del libro es el esfuerzo did?ctico al momento de desarrollar cada uno de los temas que abarca. Otra de sus principales contribuciones es la orientaci?n del sistema de contabilidad nacional y de los modelos te?ricos de la Macroeconom?a hacia las particularidades de las econom?as latinoamericanas, especialmente la peruana. As?, al analizar el mercado de trabajo, se explica detalladamente el concepto del subempleo, fen?meno que constituye uno de los rasgos m?s caracter?sticos de la realidad laboral latinoamericana. A su vez, el capitulo dedicado al estudio del dinero incluye una revisi?n de la pol?tica monetaria mediante el manejo de una tasa de inter?s de pol?tica monetaria, la cual ha sido aplicada por varios pa?ses que siguen el esquema de metas explicitas de inflaci?n". Adem?s, al abordar el crecimiento econ?mico, se discute modelos aplicados en la regi?n, como el de sustituci?n de importaciones. Estos y otros temas aplicados a la realidad de econom?as peque?as y abiertas permitir?n al lector no solo un dominio de los fundamentos de la Macroeconom?a, sino tambi?n el entendimiento de su aplicaci?n en realidades diferentes de las de los Estados Unidos y los pa?ses europeos.

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Автор: Marco Antonio Plaza Vidaurre

Esta obra revisa los principios fundamentales de la macroeconom?a desde un enfoque te?rico y pr?ctico, mediante una serie de modelos y conceptos que permiten la comprensi?n de la econom?a desde una perspectiva global. Se pone ?nfasis en las diferentes posturas de las distintas escuelas, sobre todo en relaci?n con la pol?tica econ?mica, como son los casos de la econom?a cl?sica liberal, el keynesianismo y el monetarismo. Con el fin de enriquecer el an?lisis macroecon?mico, se incluyen estad?sticas de la econom?a peruana de los ?ltimos a?os y de actualidad, con sus respectivas explicaciones e interpretaciones. A lo largo del libro se abordan temas como los indicadores de la actividad econ?mica, la inflaci?n, el empleo y subempleo, las cuentas nacionales, los resultados fiscales, la pol?tica fiscal, el dinero y la liquidez bancaria, la pol?tica monetaria, el tipo de cambio, la depreciaci?n de la moneda nacional, la pol?tica cambiaria, la dolarizaci?n y las cuentas de la balanza de pagos. Dirigido sobre todo a los alumnos de econom?a, puede ser tambi?n un texto de consulta para los estudiantes de las distintas especialidades de las ciencias empresariales.

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Автор: Pilar Caballero S?nchez de Puerta

Libro especializado que se ajusta al desarrollo de la cualificaci?n profesional y adquisici?n de certificados de profesionalidad. Manual imprescindible para la formaci?n y la capacitaci?n, que se basa en los principios de la cualificaci?n y dinamizaci?n del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempe?o del trabajo.

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Автор: Max Newnham

Are you worried about how you?re going to fund your retirement? Will you be able to afford the lifestyle you deserve? Many Australians are nearing or in retirement and many are not financially prepared. Funding Your Retirement: A Survival Guide will help you secure your financial future so you can enjoy the retirement you?ve dreamed of. This comprehensive guide is packed with strategies, from salary sacrificing and making superannuation contributions to consolidating debt and building a balanced investment portfolio. Topics covered include: ? planning your retirement ? understanding retirement and taxation rules ? managing your superannuation ? determining if a self managed superannuation fund is right for you ? implementing wealth-creation strategies ? ensuring your funds last as long as they need to.

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Автор: Kim Klein

The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

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Автор: James Greenfield M

"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations." -Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel Former Chair of the Association of Professionals Foundation Board Adjunct Professor of Philanthropy, Columbia University Proven methods and techniques for running a successful annual giving campaign Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on: * How to find likely first-time donors * Membership organizations and donor clubs * Methods of donor renewal, upgrading, and reward * Recruiting and training volunteer solicitors * Multimedia and Internet soliciting techniques

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Автор: Sargeant Adrian

This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice «Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort.» ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University «This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising.» ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent «Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners.» ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto «Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs.» ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. «Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that.» ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising

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Автор: Ellen Bristol

Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising – increasing donations while engaging more donors and lowering costs – requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter. Fundraising the SMART Way provides the groundwork for a complete revamp of organizational fundraising systems. Author Ellen Bristol applies twenty years of corporate sales experience and eighteen years in fund development consultation to the problem of inefficient fundraising. Bristol turns her extensive sales expertise toward the perspective of «selling» an organization to potential donors, increasing the donor pool, and lowering the cost of fundraising. The book details the questions every nonprofit should be asking to maximize the effectiveness of fundraising efforts, and encourages systematic strategy development by zeroing in on key factors such as: Organizational goals, strengths, and weaknesses Donor actions and motivations Workload management and results QA Opportunity evaluation and organizational action The book outlines clear, concrete, actionable steps that can be immediately implemented to escalate income growth. Effective fundraising is sustainable, consistent, and on-target. It must exceed current need and expand to fill future need. Fundraising the SMART Way represents a true breakthrough in that it lays a foundation for true systemic overhaul, and can be the catalyst for the growth of any nonprofit.

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Автор: Matthew Hudson

Investment funds are the driving force behind much global private economic development, and yet the world of investment funds can be complex and confusing. Funds: Private Equity, Hedge and All Core Structures is a practical introductory guide to the legal and commercial context in which funds are raised and invest their money, with examinations of the tax and regulatory background, and an analysis of the key themes and trends that the funds industry face following the financial crisis. The book looks at asset classes, investor return models, the commercial and legal pressures driving different structures and key global jurisdictions for both fund establishment and making investments. It also contains a comprehensive analysis of fund managers, from remuneration, best practice through to regulation. The book is written for readers from all backgrounds, from students or newcomers to the industry to experienced investors looking to branch out into alternative asset classes, or existing asset managers and their advisers wanting to know more about the structures elsewhere within the industry.

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Автор: David Boyle

Only our limited idea of money is keeping us poor. David Boyle introduces us to alternative cash and people who can conjure money – that is, spending power – out of nothing.Until recently, the growth of alternative cash had been the province of big business: phone cards, stamps, air miles and Tesco’s clubcard points all have purchasing power, yet are not cash as we know it. Now, locally created money systems like ‘time dollars’, ‘Womanshare’ and ‘Ithaca hours’ are being invented by communities for communities.With clarity and great humour, Boyle tells the story of this extraordinary revolution: he travels to the USA to visit the people behind local money systems; relates their vision of the future; and describes how to set up your own currency. This is no dry theoretical tome: Boyle writes about his subject in a way that is concrete, illuminating, often very funny and always highly readable.This paperback edition includes a new epilogue with an update on the latest alternative currency ideas: ‘You just have to cast doubt on the real existence of the money markets and they could just shrivel away. Anything could happen.’A revolution is underway now: this book tells the story of its leaders and the ideas that inspired them.

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Автор: Bill Paul

Praise for Future Energy «Do not despair. Energy independence is in our future and this book has the road map! Bill Paul, one of the most astute observers of the energy scene, describes the new technologies that are taking us there and that will change our lives. A must-read book showing how business, citizens, and investors can take advantage.» —Consuelo Mack, Anchor and Managing Editor Consuelo Mack WealthTrack Concerns over the availability and security of world energy supplies, especially when it comes to crude oil, have many people wondering what the future of this industry holds and how technology will continue to change it. Thanks to the energy technology revolution currently taking place, a promising «new» oil industry is quickly beginning to take shape-and it will, without a doubt, affect every company, household, and investor. In Future Energy, author Bill Paul-a national energy and environmentaljournalist for more than thirty years-skillfully addresses the investment implications of this new oil industry and shows you how to profit from the changes that lie ahead. Filled with in-depth insights and expert advice, Future Energy will introduce you to some of the most essential issues found within this new environment, including: The companies that will be counted on as the producers andinfrastructure providers of the new oil industry Why you should consider holding «oil shock» absorbing investmentsin your portfolio How electricity will become a new transportation fuel, providingunprecedented transportation fuel diversity The role that substitute liquid fuels (SLFs) will play in the newoil industry And much more

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Автор: Morlidge Steve

The recent crisis in the financial markets has exposed serious flaws in management methods. The failure to anticipate and deal with the consequences of the unfolding collapse has starkly illustrated what many leaders and managers in business have known for years; in most organizations, the process of forecasting is badly broken. For that reason, forecasting business performance tops the list of concerns for CFO's across the globe. It is time to rethink the way businesses organize and run forecasting processes and how they use the insights that they provide to navigate through these turbulent times. This book synthesizes and structures findings from a range of disciplines and over 60 years of the authors combined practical experience. This is presented in the form of a set of simple strategies that any organization can use to master the process of forecasting. The key message of this book is that while no mortal can predict the future, you can take the steps to be ready for it. ’Good enough’ forecasts, wise preparation and the capability to take timely action, will help your organization to create its own future. Written in an engaging and thought provoking style, Future Ready leads the reader to answers to questions such as: What makes a good forecast? What period should a forecast cover? How frequently should it be updated? What information should it contain? What is the best way to produce a forecast? How can you avoid gaming and other forms of data manipulation? How should a forecast be used? How do you ensure that your forecast is reliable? How accurate does it need to be? How should you deal with risk and uncertainty What is the best way to organize a forecast process? Do you need multiple forecasts? What changes should be made to other performance management processes to facilitate good forecasting? Future Ready is an invaluable guide for practicing managers and a source of insight and inspiration to leaders looking for better ways of doing things and to students of the science and craft of management. Praise for Future Ready «Will make a difference to the way you think about forecasting going forward» —Howard Green, Group Controller Unilever PLC «Great analogies and stories are combined with rock solid theory in a language that even the most reading-averse manager will love from page one» —Bjarte Bogsnes, Vice President Performance Management Development at StatoilHydro «A timely addition to the growing research on management planning and performance measurement.» —Dr. Charles T. Horngren, Edmund G. Littlefield Professor of Accounting Emeritus Stanford University and author of many standard texts including Cost Accounting: A Managerial Emphasis, Introduction to Management Accounting, and Financial Accounting «In the area of Forecasting, it is the best book in the market.» —Fritz Roemer. Leader of Enterprise Performance Executive Advisory Program, the Hackett Group

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Автор: Alexander Dawson

Best practices for flexible design that meet common challenges The web is constantly changing and evolving with an increased range of devices, browsers, and standards that need to be considered in design. Web designers know they must stay sharp in order to keep up with the rapid pace of technology change. This much-needed book teaches the art of flexible and adaptable design that can work easily with new devices, technologies, and standards. You'll quickly discover how this resource stands out from the crowd as it provides you with a roadmap for ensuring that your designs are stable and flexible enough to handle whatever technology changes are coming in the future. Takes you on a journey of discovery as you learn how to prepare yourself for undefined changes in the dynamic environment of web design Shares straightforward tips for adopting a forward-thinking approach to the subject of web evolution Uncovers the essential skills you need in order to survive the future of the web Using the fundamental skills and processes laid out in this roadmap, you'll be able to boost your stability and flexibility while coding with confidence.

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Автор: Troy Hazard

After years as a consultant to some of the world's biggest brands and having owned ten companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills to prepare your business for a better future. Along with his stories of what works, he also shares his experiences of what doesn't work. With a mix of entertaining real life extracts, client case studies, and personal experiences, Future Proofing Your Business offers potent and refined tools that have been road tested in real-world situations and aren't taught in business school. Learn how to turn obstacles into opportunities Break down business barriers created by bad belief systems Develop powerful leadership skills through stronger personal awareness Know if you're driving your business into the future or into the ground Discover how to make change a consciousness not just an action. Understand your future through a greater understanding of yourself All through the author's extensive experience in his own companies and as a consultant for major world brands Troy’s philosophy on how to future-proof your business is anchored in one core belief: «Business happens in cycles. Your ability to manage these cycles successfully lies in how you interpret information from the past and deal with it in the present, to be more resilient through cycles of the future.» Troy Hazard (San Diego CA.; www.troyhazard.com) has founded and nurtured ten businesses over two decades, turned around businesses that were experiencing enormous losses, and consulted to countless successful companies around the world. These business talents earned him international respect, so much so that he was elected by the world's foremost business leaders for the role of Global President of the Entrepreneurs' Organization. For over a decade Troy has been a host and regular guest on many national television and radio shows as a business commentator and a feature writer for magazines. More recently he has become a regular voice of authority on The Biz Television Network, the CBS Talk Radio Network, and the Business Talk Radio Network, and is a regular writer in publications across the country.

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Автор: Giles Jewitt

An essential guide to real-world derivatives trading FX Derivatives Trader School is the definitive guide to the technical and practical knowledge required for successful foreign exchange derivatives trading. Accessible in style and comprehensive in coverage, the book guides the reader through both basic and advanced derivative pricing and risk management topics. The basics of financial markets and trading are covered, plus practical derivatives mathematics is introduced with reference to real-world trading and risk management. Derivative contracts are covered in detail from a trader's perspective using risk profiles and pricing under different derivative models. Analysis is approached generically to enable new products to be understood by breaking the risk into fundamental building blocks. To assist with learning, the book also contains Excel practicals which will deepen understanding and help build useful skills. The book covers of a wide variety of topics, including: Derivative exposures within risk management Volatility surface construction Implied volatility and correlation risk Practical tips for students on trading internships and junior traders Market analysis techniques FX derivatives trading requires mathematical aptitude, risk management skill, and the ability to work quickly and accurately under pressure. There is a tremendous gap between option pricing formulas and the knowledge required to be a successful derivatives trader. FX Derivatives Trader School is unique in bridging that gap.

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Автор: Группа авторов

There has been an explosive growth in the number of corporates, investors and financial institutions turning to structured products to achieve cost savings, risk controls and yield enhancements. However, the exact nature, risks and applications of these products and solutions can be complex, and problems arise if the fundamental building blocks and principles are not fully understood. This book explains the most popular products and strategies with a focus on everything beyond vanilla options, dealing with these products in a literate yet accessible manner, giving practical applications and case studies. A special emphasis on how the client uses the products, with interviews and descriptions of real-life deals means that it will be possible to see how the products are applied in day-to-day situations – the theory is translated into practice. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Автор: Alex Douglas

Your total plain-English guide to trading Forex Open 24 hours a day, 5? days per week, and trading nearly $4 trillion (US) per day, Forex is the biggest, fastest growing financial market in the world. Your complete A-to-Z guide, FX Trading gets you up to speed on everything you need to know to make a killing trading Forex. Starting with the basics of money management, analysis, and FX market trading mechanics, it swiftly advances into more advanced territory, discussing trading strategies and wealth management. From quotations, pips and spreads to the pros and cons of using online brokers and websites to FX risk management, FX Trading is an indispensable tool of the trade for beginners and experienced Forex traders alike. Helps you to see past the media hype, while alerting you to common Forex trading mistakes and pitfalls and how to avoid them Filled with invaluable expert insights and proven strategies, backed by numerous examples, charts and checklists Updated to reflect the enormous growth in Forex trading and the new players involved, as well as the many changes wrought by the global financial crisis and the rapid evolution of electronic trading platforms

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Автор: Philip Palaveev

Vital guidance to ensuring the future of your firm G2: Building the Next Generation provides financial advisory firms with a clear roadmap to management succession. Based on the author's 17 years of experience with over 1,000 firms, this book provides a systematic process to help you identify, develop, and install the new leadership that will guide your firm's future. Extensive statistical research backs proven strategies for structuring management and succession, overcoming obstacles, selling equity, and more, while expert guidance walks you through the process and warn you of potential pitfalls along the way. A generation of entrepreneurs used their talent and ambition to build an industry; to ensure that their success lives on, those leaders now face the formidable challenge of succession. With the future of your firm at stake, how do you recruit, train, mentor, and develop the next generation of professionals, owners, and leaders? This book shows you how to find the people you need, and develop them into the leadership your firm deserves. Identify and develop future leaders from the pool of existing and upcoming talent Structure management and management succession to ensure successful transition Begin selling equity to your firm's next generation of leaders Learn smart strategies for dealing with setbacks along the way The next generation of leaders will shape the future of your firm, but collectively, they will define the future of the entire advisory industry. Firms who succeed in developing their best talent will continue to thrive—those who fail will be left with a great car, but no driver. Getting this right may be one of the most critical points of your career, and it isn't something that should be left to chance or «gut feeling». G2: Building the Next Generation gives you a solid, grounded, systematic approach for ensuring your firm's long-lived success.

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Автор: Walter Simon

Arbeitstechniken f?r den Chefschreibtisch! Der dritte Band des Methodenkoffers dient als Arbeitshilfe im Tagesgesch?ft von F?hrungskr?ften. Dabei w?re es falsch, beim Begriff Management nur an die Top-Entscheider der Gro?industrie oder Hochfinanz zu denken. Etwa 5 bis 10 Prozent der berufst?tigen Bev?lkerung sind F?hrungskr?fte mit steigender Tendenz, vom Meister aufw?rts bis hin zum Vorstandsvorsitzenden. F?r all jene, die sich einen fundierten ?berblick ?ber die relevanten Techniken verschaffen wollen, ist dieses Buch ein praxisnahes Nachschlagewerk. Aus dem Inhalt: – Strategische Managementkonzepte (Chaosmanagement, EKS, Changemanagement, Leanmanagement etc.) – Projektmanagement, Six Sigma, PDA-Demming-Rag – Szenariotechnik, Trenderkennung, Zielmanagement – Netzplantechnik, ABC-Analyse, Operations Research – Entscheidungsbaumtechnik, Kybernetik – Controlling, Kennzahlenmanagement

Серия: Whitebooks

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Автор: Walter Simon

Kommunikative F?higkeiten entscheiden mehr und mehr ?ber die berufliche Entwicklung – unabh?ngig davon, welche fachliche Qualifikation man hat oder welche T?tigkeiten man aus?bt. In diesem Buch erhalten Sie einen orientierenden ?berblick und einen fundierten Einblick in alle wichtigen Werkzeuge, Techniken, Modelle und Methoden der Kommunikation. Die wichtigsten Kommunikationsmodelle werden im ersten Teil dieses Buches pr?gnant auf den Punkt gebracht. Der zweite Teil behandelt praktische Teilaspekte der Kommunikation wie Frage- und Zuh?rtechniken. Besonderen kommunikativen Situationen im Berufsleben – wie beispielsweise Pr?sentieren, Verhandeln und Moderieren – widmet sich der dritte Teil. Das Nachschlagewerk ist eine Fundgrube f?r jeden, der mit allen zentralen Begriffen vertraut werden m?chte und konkrete Tipps f?r den beruflichen Alltag sucht.

Серия: Whitebooks

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Автор: Walter Simon

?ber das Thema F?hrung ist viel gesagt und geschrieben worden. Man blickt in einen Dschungel an Literatur und verliert die ?bersicht. Je nach Standort und Standpunkt sind viele Betrachtungsweisen des Ph?nomens F?hrung m?glich, Psychologen antworten anders als Betriebswirte oder Techniker. Es gibt keine stromlinienf?rmigen Musterl?sungen, denn Situationen und Zusammenh?nge sind zu unterschiedlich. Aus diesem Grund folgt dieser Band keiner Schule oder Richtung, sondern versteht sich als Nachschlagewerk, das knapp und fundiert Orientierung und verdichtete Informationen bietet. Hinweise auf weiterf?hrende Literatur, ein umfassendes Stichwortverzeichnis und konkrete Praxistipps machen das Buch zu einer wertvollen Hilfe im F?hrungsalltag.

Серия: Whitebooks

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Автор: Wolfgang Bonisch

GAIN MORE: Kompaktes Methodenwissen f?r jede Verhandlung. Entstanden ist GAIN MORE als Leitfaden f?r einen Vortrag. Heute ist es fester Bestandteil meiner Toolbox f?r Trainings, Coaching und Beratung. Einfacher Merksatz, Leitmotiv und zielf?hrende Inhalte f?r die Vorbereitung und Durchf?hrung von Verhandlungen sind hier kurz und pr?gnant zusammengefasst. In 8 Schritten k?nnen Sie sich mit dieser Methode selbst ein stressresistentes Grundger?st f?r Ihren Verhandlungserfolg geben und damit jederzeit mehr errreichen in Ihren Verhandlungen.

Серия: Der Verhandlungsretter r?t

Исполнители: Виталий Сулимов

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Автор: Abdelhakim Hammoudi

Economic players must often choose between several strategic options in a fierce competitive environment where interactions with competitors make decisions particularly complex. Game theory offers useful insights to choose an optimal decision or at least a basis for making rational decision given the constraints of the stakeholders’ environment. In presenting the concepts and the logical structure of the reasoning offered by game theory and their applications, the book explains the rational process of decision making in the framework of firm management and market competition. By avoiding the usual complexity of presentation often due to mathematical formalism, the book proposes a reflection and practical insights of game theory for practitioners (managers, strategists) and social, managerial and economic researchers. The book will expose both general teachings and a comprehensive analysis applied to specific case studies of various sectors of the economy.

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Автор: Peter Fisk

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning

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Автор: Josef W. Seifert

Kurz, knackig, frech! Workshops, Besprechungen, Lerngruppen sind nur so effektiv wie die Lust der Teilnehmer, dabei mitzuarbeiten. Spiele und ?bungen sind ein ?u?erst n?tzliches Instrument, dies zu f?rdern: – in der Einstiegssituation schnell miteinander «warm» werden – die Lust und Kraft zur inhaltlichen Arbeit zwischendurch «zur?ckholen» – den Abschluss positiv und motivierend gestalten

Серия: Whitebooks

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Автор: Leticia del Corral

"Pr?logo de Oscar Torres"
Muchas de las empresas actuales que solo vend?an a clientes finales ahora venden a empresas, ya que eso les permite duplicar las ventas, aumentar la estructura y bajar los costes de producci?n.
Tanto si ya vende a empresas como si se lo plantea, debe entender que ese proceso cambia de forma constante y de un modo r?pido. Con este libro aprender? todo lo que necesita para enfocar sus productos o servicios con el fin de sacar m?s beneficio de cada uno. o Aumentar? sus ingresos vendiendo a empresas. o Conocer? todo sobre el marketing B2B. o Aprender? la diferencia entre business y business to consumer. o Definir? su experiencia de cliente. o Sabr? c?mo atraer clientes a trav?s de SEO, redes sociales, publicidad online, web, puerta fr?a 2.0, marketing directo y de contenidos. o Conocer? la fase de cultivo o nurturing. o Distinguir? la venta cruzada o cross-selling del up-selling.
Aproveche la oportunidad y consiga el libro que le permitir? ver todas las posibilidades que tiene ante usted para triunfar vendiendo a empresas.
Leticia del Corral es licenciada en Derecho y Administraci?n y Direcci?n de Empresas, M?ster en Gesti?n Comercial y Marketing, profesora del B2B Management Programme en ESADE Business School y vicepresidenta de la Asociaci?n Espa?ola de Marketing y Ventas B2B. Ha trabajado en diferentes multinacionales B2B tecnol?gicas como, por ejemplo, Vodafone y desde hace 8 a?os es consultora estrat?gica y formadora experta en B2B. Ayuda a empresas B2B a captar m?s, cerrar m?s ventas y aumentar el valor de vida de sus clientes.

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Автор: Facundo Curbelo

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Автор: Группа авторов

Dieses Buch beschreibt die M?glichkeiten des Internets als Kommunikations- und Marketingmedium ganzheitlich anhand von Beispielen und Fallstudien, erg?nzt durch Checklisten. Es richtet sich an Vertriebs- und Werbeleiter, Webmaster, Webdesigner, IT-Leiter und Gesch?ftsf?hrer.

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Автор: Dag Eimer

Gas Treating: Absorption Theory and Practice provides an introduction to the treatment of natural gas, synthesis gas and flue gas, addressing why it is necessary and the challenges involved. The book concentrates in particular on the absorption–desorption process and mass transfer coupled with chemical reaction. Following a general introduction to gas treatment, the chemistry of CO2, H2S and amine systems is described, and selected topics from physical chemistry with relevance to gas treating are presented. Thereafter the absorption process is discussed in detail, column hardware is explained and the traditional mass transfer model mechanisms are presented together with mass transfer correlations. This is followed by the central point of the text in which mass transfer is combined with chemical reaction, highlighting the associated possibilities and problems. Experimental techniques, data analysis and modelling are covered, and the book concludes with a discussion on various process elements which are important in the absorption–desorption process, but are often neglected in its treatment. These include heat exchange, solution management, process flowsheet variations, choice of materials and degradation of absorbents. The text is rounded off with an overview of the current state of research in this field and a discussion of real-world applications. This book is a practical introduction to gas treating for practicing process engineers and chemical engineers working on purification technologies and gas treatment, in particular, those working on CO2 abatement processes, as well as post-graduate students in process engineering, chemical engineering and chemistry.

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Автор: Murray Shukyn

Gear up to crush the GED Social Studies Test Does the thought of taking the GED Social Studies Test send shivers down your spine? Fear not! With the help of GED Social Studies Test For Dummies, you'll get up to speed on the new structure and computer-based format of the GED and gain the confidence and know-how to pass the Social Studies Test like a pro. Packed with helpful guidance and instruction, this hands-on test-prep guide covers the concepts covered on the GED Social Studies Test and gives you ample practice opportunities to assess your understanding of Civics and Government, History, Economics, and Geography. Designed to test your understanding of the fundamentals of social studies reasoning and the ability to apply those fundamentals in realistic situations, the GED Social Studies Test can be tough for the uninitiated. Luckily, this fun and accessible guide breaks down each section of the exam into easily digestible parts, making everything you'll encounter on exam day feel like a breeze! Inside, you'll find methods to sharpen your vocabulary and writing skills, tips on how to approach GED Social Studies Test question types and formats, practice questions and study exercises, and a full-length practice test to help you pinpoint where you need more study help. Presents reviews of the GED Social Studies test question types and basic computer skills Offers practice questions to assess your knowledge of each subject area Includes one full-length GED Social Studies practice test Provides scoring guidelines and detailed answer explanations Even if Social Studies is something that's always made you wince, GED Social Studies Test For Dummies makes it easy to pass this crucial exam and obtain your hard-earned graduate equivalency diploma.

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Автор: Helga Unger

Meine Gedichte und Gedanken aus spiritueller Sicht sollen Ihnen in allen Lebenssituationen Anregung und Motivation sein, um eine neue Sichtweise zu entwickeln. Manchmal m?gen Sie sich wiedererkennen, lachen oder schmunzeln. Gehen Sie intuitiv jeden Abend auf eine Seite und sehen Sie, welchen Inhalt Sie aufgeschlagen haben…

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Автор: Daniel Zindel

Dieses Buch ist eine Anleitung f?r M?nner und Frauen mit Leitungsverantwortung – in Gemeinde und Kirche, in kirchlichen Einrichtungen oder im christlichen Umfeld. Es richtet sich an all jene, die den Berufsalltag nicht vom Glauben trennen wollen, sondern F?hrungshandwerk und pers?nliche Intuition mit g?ttlicher Inspiration verkn?pfen m?chten. Dabei hilft Daniel Zindel, das Wesen christlicher Organisationen zu verstehen. Er schreibt vom Gelingen und Scheitern von Leitenden und vermittelt biblische und kl?sterliche F?hrungsweisheiten, lebendig verkn?pft mit eigenen Erfahrungen. Der Autor ist ?berzeugt: «Leiten ist letztlich eine spirituelle Angelegenheit und eine klare Herausforderung, selbst geistlich zu wachsen.» «Eins der besten B?cher zum Thema – die l?ngst ?berf?llige Korrektur der vielfach oberfl?chlichen Ausf?hrungen, die Management-Prinzipien unreflektiert auf christliche Organisationen ?bertragen.» (Dr. Heinrich Christian Rust) «Die Lekt?re empfiehlt sich allen, die wissen wollen, was es bedeutet, Menschlichkeit ins Zentrum unternehmerischen Denkens und Handelns zu r?cken.» (Regierungsrat Claudio Lardi)

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Автор: Andr? Sternberg

Das erste Ziel jeder Strategie zur Suchmaschinenoptimierung besteht darin, Ihre Webseiten zu indizieren. Aber bevor das passieren kann, m?ssen Sie die Suchmaschinen-Crawler dazu bringen, Ihre Webseite zu besuchen.
Abh?ngig von der Suchmaschine oder dem Verzeichnis und den allgemeinen Umst?nden (wie Sie Crawler einladen und abrufen) kann dieser erste Besuch Tage, Wochen oder sogar Monate dauern.
Und obwohl es stimmt, dass die ersten Crawler-Besuche etwas unvorhersehbar sein k?nnen (oder lange auf sich warten lassen), k?nnen zuk?nftige Besuche bis zu einem gewissen Grad kontrolliert werden, sobald das Eis gebrochen ist…
Je h?ufiger Sie Ihre Seiten aktualisieren, desto h?ufiger werden die Crawler auf Ihrer Webseite angezeigt.
Das ist nat?rlich nur die halbe Miete. Die andere H?lfte veranlasst die Suchmaschinen und Verzeichnisse, Ihre Seiten tats?chlich zu indizieren.
Dazu m?ssen Sie am Anfang beginnen. Und der Anfang in diesem speziellen Fall besteht darin, Seiten so zu entwickeln und zu verbessern, dass die Suchmaschinen-Crawler beeindruckt sind.
Lesen Sie dieses eBook um weitere SEO-Strategien zu entdecken, die Ihre Webseite in den Suchergebnisseiten nach vorne bringt.

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Автор: Torsten Stau

Es gibt heutzutage unglaubliche viele M?glichkeiten, im Internet Geld zu verdienen. In diesem Papier werden einige davon vorgestellt, analysiert und bewertet. Wir erfahren beispielsweise etwas ?ber Digitale Produkte, Onlineshops, Droppshipping, eSport, Affiliate Marketing, Amazon Affiliate Business, Google Ads, Freelancing und virtuelle Assistenten.

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Автор: Georgius Anastolsky

Wir kennen das alle. Wir interessieren uns f?r ein neues Thema, das uns bisher v?llig unbekannt war. Wir recherchieren im Internet dazu Wissen, Meinungen und Erfahrungen von Praktikern, um uns mit diesen Informationen einen ?berblick zu verschaffen. Ungef?hr so, wie man versucht viele Puzzleteile aneinander zu setzen, um den Blick f?rs Ganze zu gewinnen.
Leider passiert es dabei h?ufig, dass wir uns in den vielen Informationen, die uns v?llig unstrukturiert erreichen, v?llig verirren. Man nennt das Informations?berflutung! Dabei verlieren wir total die Orientierung und wissen am Ende gar nicht mehr, welche Infos eigentlich wichtig sind und welche nicht. Im Endeffekt sind viele Informationshungrigen danach nicht etwa schlauer, sondern verwirrter, unsicherer und vor allem total frustriert.
Wer versucht in das Internet-Business einzusteigen und hierzu Informationen aufzusp?ren, kennt diese Informations?berflutung nur zu gut. Haufenweise Webseiten, Blogs und Foren mit Ratschl?gen, Tricks und Werbung. Dazu kontr?re Meinungen von Experten, in denen die einen dies behaupten und die anderen das Gegenteil. Und tonnenweise Wissen in Newslettern, E-Mailkursen oder in anderen Publikationen sowie unseri?se Zeitgenossen, die es nur auf das Geld der Unerfahrenen abgesehen haben.
Wie nur soll sich hier ein verunsicherte Neuling zurechtfinden? Wem soll er vertrauen? Wie kann er hier einen m?glichst objektiven ?berblick auf das Wesentliche gewinnen? Und: Auf welchem Weg nur, kann er den roten Faden finden, der ihn wirklich seri?s in dieses spannende Internet-Business f?hrt?
Die Antwort: Er ben?tigt klar strukturierte Einsteiger-Informationen, die St?ck f?r St?ck erkl?ren, was Internet-Business bedeutet und wie es funktioniert. Zudem sollte die Bandbreite der realen M?glichkeiten verst?ndlich aufgef?hrt werden, wie man Geld im Internet verdienen kann.

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Автор: Andr? Sternberg

I-Phone-Anwendungen
Immer mehr Menschen erhalten ein I-Phone, das sehr benutzerfreundlich ist und mehr als nur ein Telefon ist. In der Tat sagen viele Leute, dass Technologie wie das I-Phone bald die Technologie ersetzen wird, die wir jetzt haben, wie zum Beispiel der Laptop-Computer und normale Telefon.
Selbst wenn Ihre technologische Kompetenz begrenzt ist, k?nnen Sie mit den I-Phone Anwendungen Geld verdienen. Sie m?ssen nur die richtige Art von Lernprogramm verwenden, um das Konzept und die Vermarktung des Produkts zu verstehen, sobald es fertiggestellt ist. In diesem Leitfaden erfahren Sie alles, was Sie wissen m?ssen, um mit der Erstellung einer I-Phone Anwendung zu beginnen, indem Sie sie weitergeben k?nnen und ?ber Marketing Kenntnisse, die zum Verkauf der Anwendung erforderlich sind.
Jeder kann lernen, auf diese Weise mit diesen Techniken Geld zu verdienen.
In diesem Bericht werden Sie Folgendes entdecken:
1. Was ist eine I-Phone Anwendung? In diesem Buch erfahren Sie, was eine I-Phone Anwendung ist und wie Sie damit Geld verdienen k?nnen. Sie lernen das Konzept zum Erstellen der Anwendung kennen und welche Art von Software Sie zum Erstellen der Anwendung oder des Widgets verwenden k?nnen. Sie erhalten sogar Ressourcen, um die Anwendung zu erhalten.
2. So verkaufen Sie die I-Phone Anwendung Nachdem Sie eine erfolgreiche I-Phone Anwendung erstellt haben, m?chten Sie sie verkaufen. Dieses Buch untersucht die verschiedenen M?glichkeiten, wie Sie die Anwendungen nicht nur verkaufen k?nnen, sondern auch, wie Sie mit dem Produkt Geld verdienen k?nnen. Sie werden sehen, wie einfach es ist, mit diesen sehr beliebten Anwendungen f?r das I-Phone auf verschiedene Weise Geld zu verdienen.
Leben Sie den Traum der meisten Menschen und beobachten, wie Sie I-Phone Anwendungen erstellen und mit Ihnen Geld machen, um florieren zu k?nnen. In diesem Leitfaden erhalten Sie alles, was Sie wissen m?ssen, um in diesem Unternehmen erfolgreich zu sein.

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