зарубежная деловая литература (страница 38)

Автор: Philip Kotler

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of «valuable customer» to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

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Автор: T. Mavero

Inhalt Vorwort Die verlorene Zeit Zur Sprache
Teil 1 – Zur Einf?hrung in den Problemkreis Was dieses B?chlein soll Die Arztpraxis Der Gang zum Arzt Woran erkennen Mediziner Simulanten?
Teil 2 Spezieller Teil – «Krankheitsbilder» leicht gemacht Niedriger Blutdruck Migr?ne Gehirnersch?tterung Magenschleimhautentz?ndung Durchfall, Darmgrippe Blasenentz?ndung Nieren-Becken-Entz?ndung Chronische Eierstockentz?ndung HWS – Syndrom Lendenwirbelsyndrom Tennisellenbogen Verstauchung Weiche Leiste Narbenschmerzen Sehnenscheidenentz?ndung
Teil 3 – Allgemeiner Teil, Tipps und Tricks gegen Arzt und Kasse Wenn du keinen Krankenschein hast Tricks & Tipps 1 Tricks & Tipps 2 Warum wohl krank? Psychosomatische Zusammenh?nge Denn Trott verweigern'

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Автор: Ludwig Bechstein

Diese Kinderbuch enth?lt acht der sch?nsten M?rchen von Ludwig Bechstein: Das winzige, winzige M?nnlein, Hirsedieb, Die drei Federn, Aschenputtel, Siebensch?n, H?nsel und Gretel, Der Hase und der Fuchs sowie Das Rotk?ppchen. Mit 19 wundervollen Illustrationen von Denise Neumann.

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Автор: Mar?a Jos? Sorl?zano Gonz?lez

Libro especializado que se ajusta al desarrollo de la cualificaci?n profesional y adquisici?n de certificados de profesionalidad. Manual imprescindible para la formaci?n y la capacitaci?n, que se basa en los principios de la cualificaci?n y dinamizaci?n del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempe?o del trabajo.

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Автор: Allan J. Stark

Серия: Asgaroon

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Автор: Vikram Chakravarty

A fascinating look at the unique nature of mergers and acquisitions in Asia The Asian market is heating up, and both local and international firms are looking to get in on the mergers and acquisitions (M&As) that are poised to play a pivotal role in the restructuring of all manner of industries. This restructuring will increase competitiveness, but to make the most of it you need to understand why M&As in Asia are unique. With Asian Mergers and Acquisitions: Riding the Wave in hand, you have everything you need to do just that. Packed with invaluable information on how Asian M&As work, the book points to the fragmented nature of Asian countries, markets, and customers, the rise of Asian economies and firms, and the growth of cross-border business driven by the need for companies to gain access to markets, technologies, and brands as key elements for understanding the market. Lays out guiding principles for Asian M&As, including identifying the drivers for creating value, mitigating cultural differences, getting the best expertise in pre- and post-merger efforts, and more Contains everything investors need to know to understand coming changes in the Asian market Details how Asian M&As differ from those in other countries Providing clear insights into Asian mergers and acquisitions and their inner workings, including do's and don'ts for successful investment, this book is essential reading for anyone looking to cash in—or simply understand— the rapid growth of Asian industry.

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Автор: Seymour Sudman

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

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Автор: Varios autores

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Автор: Barbara Walvoord E

Step-by-step guidance for shaping better writers while keeping faculty workloads manageable Effective communication is a critical skill for many academic disciplines and careers, and so colleges and universities and their faculty members are rightfully committed to improving student writing across the curriculum. Guiding and assessing student writing in classrooms, general education, and departments takes knowledge, planning, and persistence, but it can be done effectively and efficiently. Written in the concise, accessible style Barbara Walvoord is known for, Assessing and Improving Student Writing in College: A Guide for Institutions, General Education, Departments, and Classrooms offers administrators, program chairs, general education leaders, and classroom instructors the guidance they need. The book provides concrete suggestions for how to: Articulate goals for student writing Measure student writing Improve student writing Document that improvement The book begins by addressing four basic concepts: what we mean by writing, what we mean by «good» writing, how students learn to write, and the purposes of assessment. Next, Walvoord explains the various approaches and methods for assessing writing, urging a combination of them adapted to the institution's purposes and political context. After this introduction, successive chapters offer realistic, practical advice to institution-wide and general education leaders, department members, and classroom instructors. Walvoord addresses issues such as how to engage faculty, how to use rubrics, how to aggregate assessment information at the department and institutional levels, and how to report assessment information to accreditors. The chapter for classroom instructors offers practical suggestions: how to add more writing to a course without substantially increasing the grading load; how to construct writing assignments, how to make grading and responding more effective and time-efficient, how to address grammar and punctuation, and how to support students whose native language is not English. The book also includes four helpful appendices: a taxonomy of Writing Across the Curriculum (WAC) and Writing in the Disciplines (WID) programs; sample outlines for faculty development workshops; a student survey on teaching methods instructors can use to inform their choices in the classroom; and a student self-check cover sheet designed to help students take ownership of their own learning and responsibility for turning in complete, correct assignments. Practical, step-by-step guidance for each point in the assessment and improvement process creates a cohesive, institution-wide system that keeps students, faculty, and administrators on the same page.

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Автор: Louis Esch

The aim of this book is to study three essential components of modern finance – Risk Management, Asset Management and Asset and Liability Management, as well as the links that bind them together. It is divided into five parts: Part I sets out the financial and regulatory contexts that explain the rapid development of these three areas during the last few years and shows the ways in which the Risk Management function has developed recently in financial institutions. Part II is dedicated to the underlying theories of Asset Management and deals in depth with evaluation of financial assets and with theories relating to equities, bonds and options. Part III deals with a central theory of Risk Management, the general theory of Value at Risk or VaR, its estimation techniques and the setting up of the methodology. Part IV is the point at which Asset Management and Risk Management meet. It deals with Portfolio Risk Management (the application of risk management methods to private asset management), with an adaptation of Sharpe’s simple index method and the EGP method to suit VaR and application of the APT method to investment funds in terms of behavioural analysis. Part V is the point at which Risk Management and Asset and Liability Management (ALM) meet, and touches on techniques for measuring structural risks within the on and off balance sheet. The book is aimed both at financial professionals and at students whose studies contain a financial aspect. «Esch, Kieffer and Lopez have provided us with a comprehensive and well written treatise on risk. This is a must read, must keep volume for all those who need or aspire to a professional understanding of risk and its management.» —Harry M Markowitz, San Diego, USA

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Автор: Philip Coltoff

An indispensable guide to the complex art of nonprofit leadership and management In The Challenge of Change, Philip Coltoff distills the insights he has gained from nearly twenty-five years of leadership at The Children's Aid Society of New York City, one of the largest and best-known not-for-profit organizations in the nation. Now in a Second Edition, The Challenge of Change shares his ideas and experiences with a new generation of not-for-profit leaders and board members. Reflects new changes in board structure, statutory requirements, functional relationships, succession, and transitional relationships Looks at Coltoff's days at the helm of one of the oldest and most well-known institutions in the United States Unparalleled insight and wisdom from a true nonprofit leader and pioneer Nonprofit executives and board members will benefit from Coltoff's observations and advice about everything from strategic planning and fundraising, to working with volunteers, cultivating diversity, and achieving work/life balance. His straightforward, conversational style is highly readable, and his tales from the trenches help to illuminate the important lessons he learned along the way.

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Автор: Joe Vitale

New stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero Limits, presented a unique self-help breakthrough focused on helping overworked, overstressed individuals overcome obstacles and achieve their goals. It was the first book to explain how a secret Hawaiian method called ho'oponopono can help people experience health, wealth, happiness, and more. It empowered thousands of readers to take control of everything in their lives in order to achieve all they’ve ever dreamed of. At Zero starts where Zero Limits left off. It offers new stories, explains new process, and reveals the fourth stage of awakening. Explains the process called «cleaning,» to delete programs and beliefs that you aren't aware of Shows how repeating the phrases I love you, I'm sorry, Please forgive me, Thank you can help you reach Divinity Life will always present you with challenges. The practice of ho'oponopono, as revealed by author Joe Vitale, guides you through the journey of life with the tools you need to rid yourself of hindrances and open yourself up to infinite possibilities.

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Автор: S. L. Innovaci?n y Cualificaci?n

Libro especializado que se ajusta al desarrollo de la cualificaci?n profesional y adquisici?n de certificados de profesionalidad. Manual imprescindible para la formaci?n y la capacitaci?n, que se basa en los principios de la cualificaci?n y dinamizaci?n del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempe?o del trabajo.

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Автор: S. L. Innovaci?n y Cualificaci?n

Libro especializado que se ajusta al desarrollo de la cualificaci?n profesional y adquisici?n de certificados de profesionalidad. Manual imprescindible para la formaci?n y la capacitaci?n, que se basa en los principios de la cualificaci?n y dinamizaci?n del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempe?o del trabajo.

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Автор: Roger Camrass

In Atomic the authors' revolutionary theory is put to the test. Looking across all sectors of business, including retail banking, financial services, telecommunications, IT and consultancy, carbon-based corporations (oil and gas companies), and consumer products companies, Camrass and Farncombe discover some real eye-openers, including how truly more efficient these industries become by a change in corporate structure. The implications for individuals are equally profound and far-reaching. It might take a decade, but it will happen, and nothing will be the same again. Welcome to the Atomic Corporation.

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Автор: Bar? Arturo M

About 40 % of current atomic force microscopy (AFM) research is performed in liquids, making liquid-based AFM a rapidly growing and important tool for the study of biological materials. This book focuses on the underlying principles and experimental aspects of AFM under liquid, with an easy-to-follow organization intended for new AFM scientists. The book also serves as an up-to-date review of new AFM techniques developed especially for biological samples. Aimed at physicists, materials scientists, biologists, analytical chemists, and medicinal chemists. An ideal reference book for libraries. From the contents: Part I: General Atomic Force Microscopy * AFM: Basic Concepts * Carbon Nanotube Tips in Atomic Force Microscopy with * Applications to Imaging in Liquid * Force Spectroscopy * Atomic Force Microscopy in Liquid * Fundamentals of AFM Cantilever Dynamics in Liquid * Environments * Single-Molecule Force Spectroscopy * High-Speed AFM for Observing Dynamic Processes in Liquid * Integration of AFM with Optical Microscopy Techniques Part II: Biological Applications * DNA and Protein-DNA Complexes * Single-Molecule Force Microscopy of Cellular Sensors * AFM-Based Single-Cell Force Spectroscopy * Nano-Surgical Manipulation of Living Cells with the AFM

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Автор: Committee to Protect Journalists

The latest, definitive assessment of the state of free press around the world Attacks on the Press is a comprehensive, annual account of press conditions worldwide, focusing this year on the new face of censorship perpetrated by governments and non-state actors. Compiled by the Committee to Protect Journalists (CPJ), the 2017 edition documents new dangers and threats to journalists and to the free and independent media. The risks are a combination of familiar censorship tactics applied in novel ways, and the exertion of pressure through unconventional means or at unprecedented levels. These censorship efforts range from withholding advertising to online trolling, website blocking to physical harassment, imprisonment to the murder of journalists. In the Americas, governments and non-state actors use new, sometimes subtle ways to limit journalists' ability to investigate wrongdoing. In Europe, authorities deploy intelligence services to intimidate the press in the name of national security. In Asia, governments block access to information online, and in some cases, punish those who manage to get around the obstacles. And throughout the world, terror groups are using the threat of targeted murder to compel journalists to refrain from covering crucial stories or otherwise self-censor. Attacks on the Press documents how these new forms of censorship are perpetrated and provides journalists with guidance on how to work around them, when possible, and how to ensure their own safety as well as the safety of their sources and people with whom they work. The book enables readers to: Examine the state of free media around the world Learn which nations violate press freedom with impunity Discover the most dangerous beats and regions Delve inside specific, increasingly complex challenges CPJ's mission is to defend the rights of journalists to report the news without fear of reprisal. Attacks on the Press provides a platform for direct advocacy with governments and the diplomatic community, for giving voice to journalists globally, and for ensuring that those journalists have a seat in discussions at the United Nations, the Organization of American States, the European Union, the African Union, and others.

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Автор: Ralph Butler

If you want to focus children's attention, you first have to capture their interest. Attention Games is filled with interesting and child-tested activities that can help children of all ages become better at focusing and paying attention. By sharing the upbeat, joyful activities in Attention Games, you can enhance your child's intelligence, boost his confidence, increase his ability to concentrate on one thing for long periods, and show that you care. Developed by Barbara Sher—parent, teacher, play therapy specialist and pediatric occupational therapist—these activities are specially designed to encourage kids to expand their powers of attention in ways that will help them throughout their lives.

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Автор: Jim Kukral F

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools…provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

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Автор: Dee Power

"The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for start-ups or neophytes, but is a well-timed companion to already existing resources and approaches to helping a business in all phases of development. It's also a great manual for people who want to share their knowledge (and invest capital) as an angel. I plan to recommend Attracting Capital from Angels to every entrepreneur I run into in the future who asks for mentoring sources. Great job!" —Bob Bozeman, General Partner, Angel Investors, LP PENNIES FROM HEAVEN This book offers all the information entrepreneurs need for finding elusive angel investors. Comprehensive, eminently readable, and based on the authors' years of experience dealing with venture capital firms, angels, and entrepreneurs, this book covers all the angles on angels: What are angels and what do they want? Different types of angels Pitching and preparing for angels Finding angels Working with angels The future of angel investing Attracting Capital from Angels is the ultimate guide to finding the money your business needs to get on its feet-and make a run at success.

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Автор: Carolina Meli

Attirate le persone a voi piuttosto che andare a cercarle! Prima di tutto, capite cos’? e poi imparate a metterlo in pratica all’interno della vostra azienda. La maggior parte dei proprietari di aziende pu? arrivare al successo usando questo metodo per sviluppare il loro business online. Attraction marketing potrebbe essere la parola d'ordine detta pi? spesso dalla maggior parte degli esperti di marketing online. Ma che cosa significa? Come Internet marketer, bisogna sapere che cos'? questo tipo di marketing estremamente efficace, poich? sar? probabilmente uno degli strumenti pi? importanti e redditizi che si possiede nel marketing online a basso costo. Prima di tutto, capite cos’? e poi imparate a metterlo in pratica all’interno della vostra azienda. La maggior parte dei proprietari di aziende pu? arrivare al successo usando questo metodo per sviluppare il proprio business online. Funziona in qualsiasi settore, industria o nicchia. Se applicato in modo efficace, ? uno strumento di successo a basso costo e a lungo termine di cui nessun marketer dovrebbe fare a meno.

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Автор: Paul Rosenberg

The NEC is updated every 3 years with some of the anticipated changes include new requirements to sections while some of the changes include entirely new articles. Some changes are revisions to existing requirements while others are deletions to some existing requirements. As with the last edition of this book the author will use an icon or other graphical feature to highlight all changes to the 2011 code from the 2008 version. The book is considered an easy reference tool for those individuals on the job in need of a handy reference without the bulk and formality of the code itself. Significant changes to wiring and protection sections as well as new coverae of hybrid electric vehicles and small wind turbine power generators are being made. As always there will be numerous small changes made throughout the book. In short if a change has been made to the code it will be covered in this book in an easy to read instructional way.

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Автор: AICPA

Most of the accounting and financial reporting practices of entities undertaking gaming or gaming-related activities (collectively referred to as «gaming entities») are essentially the same as those of other industries. However, some activities of gaming entities are unique. Developed by leading experts, this guide delivers «how-to» strategies for handling audit and accounting issues common to entities in the gaming industry, so accounts and financial managers can provide high-quality services to their clients. Updated for recent auditing standards, this guide summarizes new standards, guidance and practices, explaining the numerous activities specific to gaming entities and provides information regarding accounting and auditing for many types of gaming industry issues. Also included are illustrative independent auditor's reports and financial statements of both a non-governmental gaming entity and a governmental gaming entity. Key benefits include: Provides important technical guidance, summarizes new standards and practices, and delivers how-to advice for handling audit and accounting issues that will be critical to your success. Offers clear and practical guidance on recent developments in areas such as online gaming and governmental gaming entities. Includes helpful industry coverage of the New Jersey Casino Redevelopment Authority, currency transaction reporting in the gaming industry, the tribal gaming industry, lotteries, and analytical procedures and internal controls unique to the gaming industry. Includes an appendix that highlights FASB ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606). Includes an appendix that contains the finalized revenue recognition implementation issues specific to gaming entities.

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Автор: Katharine Bagshaw

An accessible beginner’s guide to the fundamentals of audit and assurance Audit and assurance is a basic and vital aspect of the financial world and a key element of all professional accountancy programs. Whereas professional training on the topic frequently immerses students in too much detail while glossing the basics, this book begins with the fundamentals and expands to cover the details in a more measured way. With practical examples and end-of-chapter examples, External Audit and Assurance Essentials breaks down a difficult and challenging field of professional accounting.

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Автор: Madeleine Bourdouxhe

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Автор: Jurgen Ruckdeschel

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Автор: Else Scherhag

Thema meines Buches sind Reisen, die ich mit Familie und Freunden geplant, durchgef?hrt und genossen habe. Dabei werden sowohl pers?nliche Erfolge und Pannen beschrieben als auch kulturelle, geschichtliche und praktische Informationen gegeben. Die Reisen selbst sind detailliert genug dargestellt, um dem Leser Anregungen f?r eigene Reiseplanung zu geben und hoffentlich auch ganz einfach Lust auf Reisen zu machen. Ein weiterer Gesichtspunkt ist die Tatsache, dass ich viele dieser Reisen mit meinem Mann, meinem Bruder und meinem Schwager im Rentenalter gemacht habe, was vielleicht anderen reiselustigen Rentnern zeigt, dass man nie zu alt ist, um sich auf Reisen zu bilden und die Welt zu genie?en. Die Reiseziele sind haupts?chlich in Europa (Frankreich, Italien, Griechenland, Zypern und Deutschland), aber ein Abstecher nach ?gypten ist im Rahmen unserer Kreuzfahrt ins ?stliche Mittelmeer auch dabei. Die Beschreibungen konzentrieren sich auf die Kultur und Geschichte der einzelnen Zielle und sind deshalb auch f?r Leser geeignet, die an den pers?nlichen Aspekten vielleicht weniger interessiert sind.

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Автор: Gabriele K?gl

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Автор: Andr? Sternberg

In diesem Buch erfahren Sie alles ?ber eine der besten M?glichkeiten, Ihr Internet-Marketing-Gesch?ft aufzubauen – n?mlich ?ber E-Mail-Marketing.
Aber bevor wir uns damit befassen, werfen wir einen Blick darauf, warum E-Mail-Marketing in der Internet-Marketing-Branche so effektiv ist.
E-Mail-Marketing ist eine der schnellsten M?glichkeiten, das Internet zu nutzen. Sie m?ssen lediglich eine E-Mail verfassen, diese an den Leser anpassen (Vor- oder Nachname) und auf die Schaltfl?che «Senden» klicken, um sofort Tausende von Personen zu erreichen!
E-Mail-Marketing ist hochgradig skalierbar. Im Gegensatz zu einem «Offline» -Unternehmen, bei dem je mehr Kunden Sie haben, desto gesch?ftiger sind Sie im E-Mail-Marketing. Unabh?ngig von der Gr??e Ihrer E-Mail Liste (100 oder 10.000) ist alles, was Sie tun m?ssen, einfacher per Klick gesendet wird und jeder auf der Liste wird benachrichtigt – alles f?r den gleichen Aufwand!
E-Mail-Marketing ist sehr zielgerichtet. Einer der Gr?nde, warum E-Mail-Marketing sehr effektiv ist, um Verk?ufe zu erzielen, liegt darin, dass der Empf?nger der E-Mail eine Art «in your face» -Werbung erh?lt. Sie vermarkten direkt an den Kunden ?ber dessen PERS?NLICHE Mailbox. Sie werden nicht nur ihre Aufmerksamkeit fest auf sich ziehen, sie werden auch dazu neigen, mit der richtigen Kauf Mentalit?t zu reagieren, da Sie direkt vermarktet werden (im Gegensatz zu anderer Werbung, bei der der K?ufer m?glicherweise nicht im Verstand ist, Dinge zu kaufen).
E-Mail-Marketing ist pers?nlich. Mit Autorespondern k?nnen Sie die E-Mail so anpassen, dass Sie sich individuell mit dem Abonnenten verbinden k?nnen. Je pers?nlicher Ihre E-Mail ist, desto besser ist das Ergebnis (behandeln Sie sie so, als w?rden Sie Ihrem besten Freund schreiben).
Mit Ihrem Autoresponder k?nnen Sie viele Aufgaben automatisieren. F?r jeden neuen Opt-In-Abonnenten k?nnen Sie Ihre E-Mails zeitlich festlegen, damit Sie eine Beziehung zu jedem neuen Opt-In-Abonnenten aufbauen k?nnen – was an sie gesendet werden soll, wann es an sie gesendet werden soll und die H?ufigkeit zwischen den einzelnen E-Mails.
E-Mail-Marketing fungiert als guter Vorverkauf. M?glicherweise k?nnen Sie einen Verkaufsbrief nicht in Ihre E-Mail einbetten, aber Sie k?nnen Ihren Abonnenten zumindest im Voraus verkaufen und ihn zu Ihrem Blog, Ihrem Verkaufsbrief oder Ihrer Website f?hren, um zu pr?fen, was Sie zu bieten haben, und um sie in die Liste aufzunehmen die richtige Einstellung, bevor sie bewerten, was Sie zu bieten haben.
In den n?chsten Kapiteln erfahren Sie, wie Sie mit Leichtigkeit st?rkere Bindungen aufbauen, mehr Glaubw?rdigkeit schaffen und die Reaktion auf Ihre Opt-In-Liste verbessern k?nnen – und das alles mit E-Mail-Marketing!

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Автор: Dietmar Hartmann

Praxisnah, zielorientiert aufgebaut und von Experten aus der Praxis geschrieben liefert dieses Buch umfassende Handlungshilfen und Beispiele zum Thema Ausbildung und Lernprozessbegleitung. Zukunftsweisende Ausbildungsinhalte und –methoden werden kompakt und verst?ndlich beschrieben. Das Buch dient zur Horizonterweiterung und soll Ausbilderwissen vertiefen im Sinne von lebenslangem Lernen. Neue Trends, Herausforderungen und Perspektiven werden beleuchtet, mit dem Hintergrund von Industrie 4.0, Digitalisierung 2.0 und Ausbildung 4.0

Серия: expert taschenb?cher

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Автор: Werner Renz

Серия: eva digital

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Автор: Anna Rossell

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Автор: Richard Petty

In this in-depth overview of Australia's economy, Michael Enright and Richard Petty – leading scholars on international competition—look at the data behind the news reports to offer a complete view of Australia's stable and wealthy economy. The book compares Australia with other similarly sized OECD economies as well as other Asia-Pacific economies and looks at fifteen international sources of data on competitiveness. It features a large-scale survey on Australian companies and offers deep insight on the country's future in terms of economics and economic policy. Revealing an honest assessment of Australia's true position in the world, the book looks at how Australian businesses see themselves and offers policy positions for government and firms to make the most of Australia's unique global economic position. Backed by CPA Australia, one of the world's largest accounting bodies Written by two global authorities on economic competitiveness Captures the thinking of more than 6,000 business leaders both within and outside of Australia Explains how Australia has weathered the global recession and looks at Australia's relationship with China For business leaders and policy makers in need of an in-depth look at the current and future state of Australia's economy, this book offers valuable and comprehensive information.

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Автор: Gunter Fl?gel

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Автор: Larry Weber

Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.

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Автор: Neil Crofts

Thinking about getting up and telling the world what you stand for is daunting. Actually doing it is terrifying but the rewards are incredible. Imagine spending every waking hour doing what you love… Authentic shows how to do just that. In Authentic, Neil Crofts offers inspiration for individuals tired of career conformity. He shows how we arrived at a situation where many of us are tied to jobs we don’t enjoy. He demonstrates the steps you need to take to find out who you are and what you want from life, and finally, he reveals how you can turn all that into a business idea that is Authentic to you. Authentic is a lifestyle book based on practical experience. Neil Crofts’ vision of a role that allowed him to be true to himself and make a positive impact on the world around him convinced him to break out of a conventional corporate career. Authentic is about giving others the courage to follow their hearts in the same way.

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Автор: David Byrnes

Bring your design vision to life with this full-color guide to AutoCAD 2013! Used by everyone from engineers and architects to interior designers and draftspeople, AutoCAD 2013 is the world’s leading 2D and 3D technical drawing program. But, with so many options and features available, finding your way around AutoCAD can be a challenge, even for experienced CAD professionals. AutoCAD 2013 For Dummies is here to help. You’ll learn to build a solid foundation for all your projects, use standard CAD techniques, get familiar with new tools and features, and start sharing your models and designs in no time with this easy-to-follow guide. Covers the latest AutoCAD features and techniques, including creating a basic layout, navigating the AutoCAD Ribbon, drawing and editing, working with dimensions, adding text, creating 3D models, and more Walks readers through setting up a drawing environment, applying visual styles, managing data across several drawings, and showcasing your designs to potential clients and customers Features full-color illustrations that mirror what you’ll see on your AutoCAD 2013 screens plus a companion website with downloadable drawing files so you can put your CAD skills to the test Whether you’re an AutoCAD amateur or a modeling master, AutoCAD 2013 For Dummies has something for you.

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Автор: Donnie Gladfelter

Learn AutoCAD by example with this tutorial-based guide from Autodesk Official Press Whether you are just starting out or an experienced user wanting to brush up on your skills, this Autodesk Official Press book provides you with concise explanations, focused examples, and step-by-step instructions through a hands-on tutorial project that runs throughout the book. As you progress through the project, the book introduces you to the Microsoft Windows-based AutoCAD interface and then guides you through basic commands and creating drawings. A downloadable file is available from the website so that you can compare your work to the author's, and if necessary, start fresh with an intact drawing. Once you've completed the project, you will have proficiency in AutoCAD skills including: Grouping, elevations, and hatches Using text in drawings Dimensioning External references Layouts and printing Using 3D Author Donnie Gladfelter (aka «The CAD Geek»), is a top-rated trainer at CADD Microsystems and has worked with the Autodesk development team to help shape the product features. He is an AutoCAD Mentor All Star and has been a popular speaker at Autodesk University for more than seven years.

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Автор: Donnie Gladfelter

Hands-on AutoCAD training in a tutorial-driven beginner's guide AutoCAD 2016 and AutoCAD LT 2016: No Experience Required is your ultimate beginner's guide to the leading drawing and design software. Using a continuous tutorial approach, this book walks you step-by-step through the entire design process from setup to printing. Follow the tutorial from start to finish, or jump in at any time to pick up new skills. The companion website features downloadable tutorial files that allow you to join the project at each progress point, and the short discussions and intensively hands-on instruction allow you to instantly see the results of your work. You'll start by learning the basics as you create a simple 2D drawing, and then gradually build upon your skills by adding detail, dimensions, text, and more. You'll learn how to create an effective presentation layout, and how to turn your drawing into a 3D model that can help you pinpoint design flaws and features. AutoCAD's newest commands and capabilities are reinforced throughout, so you can gain confidence and build a skillset to be proud of. Get acquainted with the AutoCAD 2016 interface and basic commands Create accurate drawings and elevations to communicate your design Add detail to your plans with groupings, hatches, text, and dimensions Lay your design out for printing, or go 3D to create a walk-through model AutoCAD 2016 and AutoCAD LT 2016: No Experience Required gets you started, so you can begin designing today.

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Автор: Scott Onstott

Hands-on AutoCAD 2017 instruction for a real-world workflow AutoCAD 2017 and AutoCAD LT 2017 Essentials is the unique task-based tutorial designed for both students and the professional AutoCAD user. Concise, straightforward explanations and real-world, hands-on exercises provide an authoritative, easy-to-follow guide to the platform's core features and functions. Step-by-step tutorials are backed by full-color screenshots, and each chapter ends with an open-ended project to reinforce the chapter's lessons and provide a fully immersive learning experience. The companion website features downloadable before-and-after tutorial files, so you can jump in at any point and compare your work with the pros. This new edition has been fully updated to align with AutoCAD's newest features and capabilities, and features a more approachable, easy-to-read style based on instructor and reader feedback to help you get up to speed and quickly become productive with the software. AutoCAD is the leading design and drawing software, and an essential skill for designers, architects, and engineers. Whether you're new to the software, upgrading, or preparing for certification, this no-nonsense guide is your ideal resource for complete AutoCAD instruction. Master 2D drawing using splines, polylines, layers, and objects Add detail with hatching, gradients, text, and dimensions Convert your design into a 3D model for a walk-through tour Import, print, edit, and present your final design By following a real-world professional workflow throughout the learning process, you develop a highly relevant set of skills that easily transfer into real-world projects. This book walks you through the design of a house, emphasizing skills rather than tools to equip you with an array of solutions for any AutoCAD task. If you're serious about AutoCAD and ready to get down to work, AutoCAD 2017 and AutoCAD LT 2017 Essentials is the guide you need at your fingertips.

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Автор: Scott Onstott

The step-by-step, full-color AutoCAD 2018 guide with real-world practicality AutoCAD 2018 and AutoCAD LT 2018 Essentials provides a full-color, task-based approach to mastering this powerful software. Straightforward, easy-to-follow instruction pairs with real-world, hands-on exercises to help you quickly get up to speed with core features and functions; screenshots illustrate tutorial steps to help you follow along, and each chapter concludes with a more open-ended project so you can dive in and explore a specific topic in-depth. From 2D drawing and organization to 3D modeling, dimensioning, presenting, and more, this helpful guide walks you through everything you need to know to become productive with AutoCAD 2018 and AutoCAD LT 2018. The companion website features downloadable starting and ending files for each exercise, so you can jump in at any point and compare your work to the pros, as well as additional tutorials to help you go as deep as you need to go. Exercises walk you through the real-world process of drafting while teaching you critical skills along the way. Understand the AutoCAD interface and foundational concepts Master essential drawing and visualization tools Stay organized with layers, groups, and blocks Experiment with 3D modeling, add text and dimensions, and much more AutoCAD is the industry-leading technical drawing software, and complete mastery is a vital skill for any design and drafting professional. AutoCAD 2018 and AutoCAD LT 2018 Essentials is a smart, quick resource that will help you get up to speed with real-world practical instruction.

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Автор: Dan Abbott

"I've been using AutoCAD for 22 years and have written a hundred books on the subject. I reviewed many CAD books back in the days when book reviews were common in CAD publications; some were innovative, others were just sad. But for nearly a decade, it's been mostly silence on the book review front. Then earlier in the summer, a book arrived in the mail from Sybex: AutoCAD Secrets Every User Should Know by Dan Abbott. Reading it, I got excited: here's a book for every AutoCAD user, even old-timers like me." – Ralph Grabowski, Editor, upFront.eZine.com: The Business of CAD Learn the «why» behind the «how» in this one-of-a-kind reference packed with tips and techniques from award-winning AutoCAD expert Dan Abbott. This info-packed guide reveals some of the best kept AutoCAD secrets on technical standards, AutoLISP programming, DOS functions, scripts, 3D, and everything in between. Based on his popular «Things Every AutoCAD User Should Know» session at Autodesk University and other industry events, Dan gives you the answers to frequently asked AutoCAD questions in his direct and entertaining style while using real-world case studies to put your skills into practice. Read it cover to cover or dive right in to the sections you need most, then get ready to improve your productivity, save more time, and become an AutoCAD all-star.

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Автор: Mark Skousen

"Michael Masterson has personally helped more people achieve financial independence than anyone else I know. He has been a valuable mentor in my own life. Michael's credentials go far beyond the fact that he is an extremely successful businessman. (There are thousands of those.) He has a unique gift for discerning—and explaining in easily accessible terms—what it really takes to succeed. Automatic Wealth for Grads will give any young person a tremendous headstart for achieving their financial and professional goals at a very young age." —Justin Ford, author of Seeds of Wealth: An Incredible Wealth-Building Plan for Your Children and Editor of Main Street Millionaire «Only time will tell whether you will have the guts and honor to follow Masterson's masterful plan. Good luck!» —From the foreword by Mark Skousen, Adjunct Professor, Columbia University, 2004-05 and Benjamin Franklin Chair of Management, Grantham University Organized around proven wealth-creating principles, this invaluable guide reveals powerful techniques and strategies that have personally worked for Michael Masterson as well as for the many people he's helped become wealthy and successful. Filled with in-depth insights and practical advice, Automatic Wealth for Grads will show you how to: Choose a great career, get your first job, and rise to the top of your field Continuously increase your income on a fast-track basis, and get the biggest raises of your life Profit from the real estate market—even in today's uncertain market Start or gain equity in a business that will provide an automatic future income stream Invest in the stock market, save money on taxes, make purchases that appreciate, reduce your credit costs, and achieve financial independence while you are still young enough to enjoy your money

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Автор: Michael Masterson

"I have known Michael for over twenty years. He has one of the smartest business minds I know. When he gives me advice, I pay attention, and you should, too. Automatic Wealth is full of wisdom and insight filtered by a master and brought to you in a well-written and delightful style." -John Mauldin, Editor of the bestselling book, Just One Thing: Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook «I am not usually a fan of this kind of book. One entitled Automatic Wealth made me suspicious. But I am a fan of Michael Masterson, and when I read the book, I was impressed. Masterson manages to go beyond the theory to tell you exactly how real people make real money in the real world. That, I think, is his genius. He's able to open his own eyes and see for himself what actually works. The result is original, clever, and very helpful to anyone who is serious about building wealth.» -Bill Bonner, coauthor of Empire of Debt: The Rise of an Epic Financial Crisis «Michael Masterson has been a great friend of mine for over twenty years. I know for a fact that the strategy he teaches is the exact same strategy he has personally used to amass extraordinary wealth and prosperity for himself. He's reduced a normally daunting process down to six simple and unfailing steps YOU can absolutely use to vastly and rapidly increase your financial situation, often times doubling and redoubling your wealth every few years. This book will become your financial bible.» -Jay Abraham, author of Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition «Michael Masterson's book is brilliant and concise, packed with breakthrough insights and unique wealth-building tips. Best of all, it's practical because it combines proven investment and financial planning advice with street-smart business and real estate secrets.» -Robert Ringer, author of Action!, Looking Out for #1, and To Be or Not to Be Intimidated?

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Автор: Hans Berger

Totally Integrated Automation is the concept by means of which SIMATIC controls machines, manufacturing systems and technical processes. Taking the example of the SIMATIC S7 programmable controller, this book provides a comprehensive introduction to the architecture and operation of a state-of-the-art automation system. It also gives an insight into configuration and parameter setting for the controller and the distributed I/O. Communication via network connections is explained, along with a description of the available scope for operator control and monitoring of a plant. The new engineering framework TIA Portal combines all the automation software tools in a single development environment. Inside the TIA Portal, SIMATIC STEP 7 Professional V11 is the comprehensive engineering package for SIMATIC controllers. As the central engineering tool, STEP 7 manages all the necessary tasks, supports programming in the IEC languages LAD, FBD, STL, S7-SCL and S7-GRAPH, and also contains S7-PLCSIM for offline tests. As well as updating the previously-depicted components, this edition also presents new SIMATIC S7-1200 hardware components for PROFIBUS and PROFINET. In addition to the STEP 7 V5.5 engineering software, now STEP 7 Professional V11 is also described, complete with its applications inside TIA Portal. The book is ideally suited to all those, who, despite little previous knowledge, wish to familiarize themselves with the topic of programmable logic controllers and the architecture and operation of automation systems.

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Автор: Lawrence Burns

’A fascinating hybrid. Part freewheeling history of the rise of the modern autonomous vehicle, part intimate memoir from an insider who was on the front lines for much of that history, Autonomy will more than bring readers up to speed on one of today’s most closely watched technologies’ Brian Merchant, author of The One DeviceFrom the ultimate insider – a former General Motors executive and current advisor to the Google Self-Driving Car project – comes the definitive story of the race between Google, Tesla and Uber to create the driverless car.We stand on the brink of a technological revolution. In the near future, most of us will not own automobiles, but will travel instead in driverless electric vehicles summoned at the touch of an app. We will be liberated from driving, so that the time we spend in cars can be put to more productive use. We will prevent more than 90 percent of car crashes, provide freedom of mobility to the elderly and disabled and decrease our dependence on fossil fuels.Autonomy tells the story of the maverick engineers and computer experts who triggered the revolution. Lawrence Burns – long-time adviser to the Google self-driving car project (now Waymo) and former corporate vice president of research, development and planning at General Motors – provides the perfectly timed history of how we arrived at this point, in a character-driven and vivid account of the unlikely thinkers who accomplished what billion-dollar automakers never dared.Beginning at a 2004 off-road robot race across the Mojave Desert with a million-dollar purse and continuing up to the current stampede to develop driverless technology, Autonomy is a page-turning chronicle of the past, a diagnosis of the present and a prediction of the future – the ultimate guide to understanding the driverless car and to navigating the revolution it has sparked.

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Автор: Laura Klepacki

A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development. «By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment.» —Mary Sammons, President and CEO, Rite Aid Corporation «The book is an excellent primer on how to successfully make alternative forms of distribution work.» —Allen Burke, Director of Merchandising, QVC, Inc. «The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories.» —Annette Green, President Emeritus, The Fragrance Foundation

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Автор: John Paul Mueller

Easily get your head in the Cloud with Amazon Web Services With Amazon Web Services (AWS), you can do everything from backing up your personal hard drive to creating a full-fledged IT department in the Cloud. And while major corporations like Adobe and Netflix have turned to AWS for their Cloud computing needs, it isn't just for private companies. Amazon Web Services For Dummies is the singular resource that shows real people with real businesses how to use on-demand IT resources to help their companies grow. If you're like most people just getting their feet wet with this service, your first question is likely to be, «How do I get started with AWS?» This book answers that question—and a multitude more—in language you can understand and shows you how to put this Cloud computing service to work for you right away. AWS is immense and, naturally, intimidating, but with the help of this book, you'll peel back its many layers in no time! Provides overviews that explain what tasks the services perform and how they relate to each other Offers specific paths to follow in order to obtain a particular installation result Gets you started without making a huge investment Reduces the risk of failure by ensuring you understand available options as part of the configuration and usage process Stop wasting time and resources on hardware and software that's quickly outdated. Get started with AWS today!

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Автор: Mark Hartmann

Dominanter Sex, bedingungslose Liebe, die naiver nicht sein k?nnte. Eine erotische Story zweier Menschen, die ihre Bed?rfnisse ausleben und daran zerbrechen. Wundervoll erz?hlt, mit tiefen Einblicken und sehr detaillierten Momentbeschreibungen.

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Автор: Группа авторов

A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide) – единственный всемирно признанный стандарт в сфере бизнес-анализа. Руководство BABOK®, разработанное на основе общепринятого строгого процесса стандартизации, вобрало в себя коллективные знания и опыт экспертов в данной области со всего мира. Предыдущие издания BABOK® Guide уже стали рабочим руководством для сотен тысяч профессионалов и заложили основы для проведения бизнес-анализа на сотнях предприятий. Текущая версия Руководства выходит за рамки проектного бизнес-анализа и рассматривает гибкую методологию разработки, управление бизнес-процессами, бизнес-аналитику и бизнес-архитектуру.

Серия: Своды знаний

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Автор: Laurie Penny

Weltneuheit: Short Stories von Laurie Penny! Annie ist sauer auf ihren Mann Simon, weil dem das Baby im Kindersitz vom Autodach gefallen ist. Zum Gl?ck ist Annie Robotikingenieurin und das Baby nur eine Maschine. Simon hat nun mal einfach kein H?ndchen f?r komplizierte Technik…
Ein Gesch?ftsessen im Stripclub, und als Schmuckst?ck der Firma unter all den m?chtigen ?lteren Frauen: der junge, h?bsche Praktikant. Er wei?, dass der Mann von heute alles haben kann, Karriere und Sexappeal! Also lacht er mit – und heult h?chstens heimlich auf dem Klo…
Die misanthropische Ms Lehman arbeitet in einer staatlich gef?rderten Medienagentur, die zur Hebung der Volksmoral Welpenvideos online stellt. Niemand h?tte ihr die Tierbefreiungsaktion im Lisbeth-Salander-Style zugetraut, doch auch das Video davon ist ein Hit…
Willkommen im Universum von Laurie Penny! Nach ihren erfolgreichen Sachb?chern «Unsagbare Dinge» und «Fleischmarkt», mit jeweils ?ber 10 000 verkauften Exemplaren, legt sie hier zum ersten Mal Erz?hlungen vor, feministische Science Fiction & Fantasy vom Feinsten. Ihr scharfer Blick f?r unbemerkte Zusammenh?nge, ihr bei?ender Humor und ihr kluges Vergn?gen an treffenden Bildern machen die Geschichten zu einer so unterhaltsamen wie provokanten Lekt?re.

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