зарубежная деловая литература (страница 82)

Автор: Javier Rosado Fuentes

Libro especializado que se ajusta al desarrollo de la cualificaci?n profesional y adquisici?n de certificados de profesionalidad. Manual imprescindible para la formaci?n y la capacitaci?n, que se basa en los principios de la cualificaci?n y dinamizaci?n del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempe?o del trabajo.

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Автор: Luis Campanario Felardo

Libro especializado que se ajusta al desarrollo de la cualificaci?n profesional y adquisici?n de certificados de profesionalidad. Manual imprescindible para la formaci?n y la capacitaci?n, que se basa en los principios de la cualificaci?n y dinamizaci?n del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempe?o del trabajo.

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Автор: Jorge Antonio Machuca V?lchez

Actualmente, encontrarse al margen del sistema financiero es una enorme desventaja al momento de satisfacer nuestras necesidades materiales. El uso de productos y servicios financieros es indispensable para el manejo id?neo de nuestras finanzas; emplearlos adecuadamente puede marcar el camino hacia la estabilidad econ?mica personal o familiar.Al respecto, en el Manual del consumidor financiero peruano. Aspectos legales y procedimentales de Jorge Antonio Machuca V?lchez, se brinda un marco conceptual y normativo a todo aquel que quiera comprender c?mo se regulan y funcionan los productos y servicios que se ofrecen en los sistemas financiero, previsional y de seguros.Asimismo, se abordan los esquemas de protecci?n legal que la regulaci?n nacional ha previsto para el consumidor financiero, especialmente en lo que respecta a ejercer activamente sus derechos. Finalmente, se incluye un apartado con la informaci?n necesaria para quien desee planificar un esquema que le permita alcanzar el bienestar financiero anhelado por todos.

Исполнители: Людмила Чайковская

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Автор: Jose Panzano

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Автор: Miguel ?ngel Castro Tirado

Crear hojas de estilo y distribuir textos e im?genes en una maqueta dise?ada. Elaborar maqueta definitiva de productos editoriales. Ebook ajustado al certificado de profesionalidad de Dise?o de productos gr?ficos

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Автор: Lourdes Farratell Castro

Libro especializado que se ajusta al desarrollo de la cualificaci?n profesional y adquisici?n de certificados de profesionalidad. Manual imprescindible para la formaci?n y la capacitaci?n, que se basa en los principios de la cualificaci?n y dinamizaci?n del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempe?o del trabajo.

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Автор: Ram?n Aymerich

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Автор: Alex Hofstetter

Marcel Hirscher pr?gte ?ber ein Jahrzehnt lang die Skiwelt und eroberte die Herzen der Sportfans im Sturm. Weit ?ber die ?sterreichischen Grenzen hinaus sorgte die schiere Unbesiegbarkeit des Salzburgers f?r Begeisterung und Schlagzeilen. – Es war eine Karriere in atemberaubender Geschwindigkeit und mit unglaublichen Triumphen. – Die Marke von acht Gesamt-Weltcup-Siegen in Serie bei den Herren wird wohl f?r alle Zeiten unangetastet bleiben. – Erfolge ?berall: 67 Rennsiege im Weltcup, siebenmal WM-Gold und zur Kr?nung der perfekten Karriere auch zweimal Olympia-Gold.
Aber was steckt wirklich hinter dem Seriensieger mit den Nerven aus Stahl? Verbirgt sich hinter der Fassade des Idols vielleicht ein sensibler Junge aus dem Lammertal, der einfach nur schnell Ski fahren wollte und pl?tzlich von seiner Popularit?t ?berrollt wurde? Welche Rennen, Erlebnisse und Menschen haben den Helden am meisten gepr?gt? Warum beendet ein Sportler in der Hochbl?te seines Schaffens schon mit 30 Jahren seine Karriere? In diesem Werk, der offiziellen Biografie Marcel Hirschers, erz?hlt der Protagonist selbst, blickt zur?ck, erinnert sich, kl?rt – wo es notwendig ist – auch auf. Weggef?hrten und Konkurrenten wie Aksel-Lund Svindal, Felix Neureuther, Mikaela Shiffrin oder der legend?re Ingemar Stenmark beschreiben Marcel und helfen mit, das Ph?nomen Hirscher greifbarer machen zu k?nnen.
Somit nimmt Sie dieses – mit den pers?nlichen Aufzeichnungen von Marcels Trainer Michael Pircher gespickte – Buch mit auf einen wilden Slalom durch eine au?ergew?hnliche Karriere. Mit vielen, vielen H?hen, aber auch mit einigen Tiefen.

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Автор: Michael Curley T

Margin Trading from A to Z offers a step-by-step explanation of the mechanics of the margin account. Filled with in-depth insights and expert advice, this book uses a hands-on approach to show how a Regulation T Margin Call is arrived at; how it may be answered; and how an account looks once a call is issued and after the call is met. Other items covered by this detailed guide include minimum maintenance requirements, short selling, memorandum accounts, options, hedge funds, and portfolio margining. The book includes quiz questions and a comprehensive exam.

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Автор: Stefan Zweig

Исполнители: Annegret Liebminger

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Автор: Sue Mongredien

Серия: Mariella Meerm?dchen

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Автор: Gail Rolland

The global financial markets are not just driven by the big investment houses and fund managers. Along with these, private banks, insurance houses, hedge funds, sovereign wealth funds and a range of boutique investment managers, regional institutions and brokers of different sizes and nationalities all operate and interact to form the bedrock of the global financial infrastructure. Because of this, it is essential that practitioners and observers of the markets fully understand the linkages, objectives and functions of these institutions, and the new and dynamic environment they are working in. Market Players provides a complete roadmap to the institutions and intermediaries operating in today's global financial landscape, illustrating what they are, how they work, how they interact and importantly, their motivation. It explains the core financial market business of these institutions and considers how they have become the firms that we see today, providing readers with a clear understanding of which market sectors are likely to see the most involvement from the different types of institution and, importantly, why they are involved in these market areas. Key features include: a series of case studies looking at examples of some of these institutions including an explanation of the EIB and the UK agency UKFI. They also look at the financial crisis and the impact on AIG and Northern Rock, two institutions that clearly illustrate what can go wrong and how the other market players have to step in when this happens. an international perspective looking at representative institutions from Europe, Asia and North America, showing global similarities and differences. a Post Financial Crisis perspective on the structure of international banks in today's markets. coverage of the major players on both the buy and sell side of the market Written in plain English, Market Players is an accessible and much needed guide to financial institutions, equipping readers with the knowledge to better understand how the global financial markets really work.

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Автор: Peter Mouncey

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. More than 50 authors have contributed their work to this collection – all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.

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Автор: Группа авторов

Written by leading market risk academic, Professor Carol Alexander, Quantitative Methods in Finance forms part one of the Market Risk Analysis four volume set. Starting from the basics, this book helps readers to take the first step towards becoming a properly qualified financial risk manager and asset manager, roles that are currently in huge demand. Accessible to intelligent readers with a moderate understanding of mathematics at high school level or to anyone with a university degree in mathematics, physics or engineering, no prior knowledge of finance is necessary. Instead the emphasis is on understanding ideas rather than on mathematical rigour, meaning that this book offers a fast-track introduction to financial analysis for readers with some quantitative background, highlighting those areas of mathematics that are particularly relevant to solving problems in financial risk management and asset management. Unique to this book is a focus on both continuous and discrete time finance so that Quantitative Methods in Finance is not only about the application of mathematics to finance; it also explains, in very pedagogical terms, how the continuous time and discrete time finance disciplines meet, providing a comprehensive, highly accessible guide which will provide readers with the tools to start applying their knowledge immediately. All together, the Market Risk Analysis four volume set illustrates virtually every concept or formula with a practical, numerical example or a longer, empirical case study. Across all four volumes there are approximately 300 numerical and empirical examples, 400 graphs and figures and 30 case studies many of which are contained in interactive Excel spreadsheets available from the accompanying CD-ROM . Empirical examples and case studies specific to this volume include: Principal component analysis of European equity indices; Calibration of Student t distribution by maximum likelihood; Orthogonal regression and estimation of equity factor models; Simulations of geometric Brownian motion, and of correlated Student t variables; Pricing European and American options with binomial trees, and European options with the Black-Scholes-Merton formula; Cubic spline fitting of yields curves and implied volatilities; Solution of Markowitz problem with no short sales and other constraints; Calculation of risk adjusted performance metrics including generalised Sharpe ratio, omega and kappa indices.

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Автор: Francois Duc

This book provides a cutting edge introduction to market risk management for Hedge Funds, Hedge Funds of Funds, and the numerous new indices and clones launching coming to market on a near daily basis. It will present the fundamentals of quantitative risk measures by analysing the range of Value-at-Risk (VaR) models used today, addressing the robustness of each model, and looking at new risk measures available to more effectively manage risk in a hedge fund portfolio. The book begins by analysing the current state of the hedge fund industry – at the ongoing institutionalisation of the market, and at its latest developments. It then moves on to examine the range of risks, risk controls, and risk management strategies currently employed by practitioners, and focuses on particular risks embedded in the more classic investment strategies such as Long/Short, Convertible Arbitrage, Fixed Income Arbitrage, Short selling and risk arbitrage. Addressed along side these are other risks common to hedge funds, including liquidity risk, leverage risk and counterparty risk. The book then moves on to examine more closely two models which provide the underpinning for market risk management in investment today – Style Value-at-Risk and Implicit Value-at-Risk. As well as full quantitative analysis and backtesting of each methodology, the authors go on to propose a new style model for style and implicit Var, complete with analysis, real life examples and backtesting. The authors then go on to discuss annualisation issues and risk return before moving on to propose a new model based on the authors own Best Choice Implicit VaR approach, incorporating quantitative analysis, market results and backtesting and also its potential for new hedge fund clone products. This book is the only guide to VaR for Hedge Funds and will prove to be an invaluable resource as we embark into an era of increasing volatility and uncertainty.

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Автор: Malcolm McDonald

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

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Автор: Daryl Guppy

A veteran hockey writer takes on hockey culture and the NHL–addressing the games most controversial issue Whether its on-ice fist fights or head shots into the glass, hockey has become a nightly news spectacle–with players pummeling and bashing each other across the ice like drunken gladiators. And while the NHL may actually condone on-ice violence as a ticket draw, diehard hockey fan and expert Adam Proteau argues against hockeys transformation into a thuggish blood sport. In Fighting the Good Fight, Proteau sheds light on the many perspectives of those in and around the game, with interviews of current and former NHL stars, coaches, general managers, and league executives, as well as medical experts. One of the most well-known media figures on the hockey scene today, famous for his funny, feisty observations as a writer for the Toronto Star and The Hockey News and commentator on CBC radio and TV, Adam Proteau is also one of the few mainstream media voices who is vehemently anti-fighting in hockey. Not only is his book a plea to the games gatekeepers to finally clamp down on the runaway violence that permeates the sport even at its highest level, he offers realistic suggestions on ways to finally clean the game up. • Includes interviews with medical experts on head injuries and concussions, as well as with other members of the media • The author not only wages an attack on the value of fighting in hockey–but also on the establishment hockey culture Covering the most polarizing issue in hockey today, Fighting the Good Fight gives hockey fans and sports lovers everywhere a reason to stamp their feet and whistle–at a rare display of eloquence and common sense. WebCatUpdater-Profile_26@1326742171896

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Автор: Джек Д. Швагер

The world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millions of dollars a year? Are they masters of an occult knowledge, lucky winners in a random market lottery, natural-born virtuosi—Mozarts of the markets? In search of an answer, bestselling author Jack D. Schwager interviewed dozens of top traders across most financial markets. While their responses differed in the details, all of them could be boiled down to the same essential formula: solid methodology + proper mental attitude = trading success. In Market Wizards Schwager lets you hear, in their own words, what those super-traders had to say about their unprecedented successes, and he distils their responses down into a set of guiding principles you can use to become a trading star in your own right. Features interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more Tells the true stories behind sensational trading coups, including the one about the trader who turned $30,000 into $80 million, the hedge fund manager who's averaged 30% returns every year for the past twenty-one years, and the T-bond futures trader who parlayed $25,000 into $2 billion in a single day! «Market Wizards is one of the most fascinating books ever written about Wall Street. A few of the 'Wizards' are my friends—and Jack Schwager has nailed their modus operandi on the head.» –Martin W. Zweig, Ph.D., Editor, The Zweig Forecast

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Автор: Джек Д. Швагер

THE INVESTMENT CLASSIC «I've read Market Wizards at several stages of my career as it shows the staying power of good down-to-earth wisdoms of true practitioners with skin in the game. This is the central document showing the heuristics that real-life traders use to manage their affairs, how people who do rather than talk have done things. Twenty years from now, it will still be fresh. There is no other like it.» —NASSIM N. TALEB, former derivatives trader, author of The Black Swan, and professor, NYU-Poly «Market Wizards is one of the most fascinating books ever written about Wall Street. A few of the 'Wizards' are my friends—and Jack Schwager has nailed their modus operandi on the head.» —MARTIN W. ZWEIG, PhD, Editor, The Zweig Forecast «It is difficult enough to develop a method that works. It then takes experience to believe what your method is telling you. But the toughest task of all is turning analysis into money. If you don't believe it, try it. These guys have it all: a method, the conviction, and the discipline to act decisively time after time, regardless of distractions and pressures. They are heroes of Wall Street, and Jack Schwager's book brings their characters vividly to life.» —ROBERT R. PRECHTER, JR., Editor, The Elliott Wave Theorist

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Автор: Philip Kotler

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by «the 4 Ps of marketing» and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

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Автор: Richard K?hn

"Marketing – System, Strategie und Instrumente" bietet kompakt die wesentlichen Grundlagen, um Marketingprobleme zu verstehen, zu analysieren und zu l?sen. Die Autoren haben w?hrend vieler Jahre Studierende, insbesondere aber auch Praktiker, ausgebildet und dabei mit Erfolg einen Ansatz angewandt, der sich aus der Erfahrung mit der L?sung praktischer Probleme entwickelt hat. Dieser entscheidungs- und handlungsorientierte Ansatz ist konsequent auf die Aufgaben des Marketingmanagement zugeschnitten und basiert auf dem praxiserprobten «Marketingmix-Konzept» von Richard K?hn.

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Автор: Philip Kotler

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his «4 P's of Marketing» In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

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Автор: Jeff LeSueur

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.

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Автор: Guy Powell R

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' «half of my advertising is wasted; I just don't know which half.» With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.

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Автор: Thomas Bieger

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.

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Автор: Hugh Burkitt

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.

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Автор: Craig Smith

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

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Автор: Peter Fisk

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. «Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.» —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management «A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.» —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks «This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.» —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells «This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.» —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans «Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success» —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands «Marketing Genius offers marketers 99% inspiration for only 1% perspiration.» —Hugh Burkitt, CEO, The Marketing Society

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Автор: Vanessa Fox

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as «Panda» Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

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Автор: Philip Kotler

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

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Автор: Mar?a Fornieles

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Автор: Patrick Schwerdtfeger

A quick guide to effective techniques that will boost your business today Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition! Provides practical strategies to promote your business using powerful online tools Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end Author has personally used these strategies to promote his business online and has helped dozens of companies do the same If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!

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Автор: Corey Padveen

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes – and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!

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Автор: Larry Weber

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

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Автор: Judy Allen

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.

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Автор: Carolyn Tate

Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market – identify your ideal customers, and what, how and why they buy Develop business and marketing plans – learn how to create them and why they're so important Build effective databases – develop a database that creates business for you, without the headaches Solidify your branding – create a unique brand and keep it fresh and exciting Understand the power of advertising – assess if it's right for your business and how to pick the right strategies Master publicity – get your business in the media with the right message Implement relationship marketing – develop and maintain networks to create new opportunities Embrace websites and online marketing – build a website that drives customers to you, and use online tools and search engines to generate business

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Автор: Doris Marlene Olea Pacheco

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Автор: Prof. Dr. Harry Schr?der

In diesem Marketing eBook erfahren Sie welches die wichtigsten Marketing-Funktionen sind, wie der Marketingerfolg im Unternehmen ganzheitlich angegangen wird und wie bei der systematischen Erschlie?ung, Bearbeitung und Sicherung der M?rkte teure Reibungsverluste in der Organisation ausgeschlossen werden. Mit diesem Leitfaden profitieren Sie von den Inhalten erfolgreicher Managementtrainings und Umsetzungsberatungen aus namhaften Unternehmen f?r Ihren Karriereschub. Erhalten Sie viele praxisbew?hrte Impulse und Tipps f?r eine erfolgreiche Marketing Umsetzung. Der Autor verwendet hierbei eine allgemein verst?ndliche Ausdrucksweise, um die komplexen Sachverhalte anschaulich darzustellen. Dieses eBook wurde eigens f?r die Displaydarstellung ausgerichtet (optimierte Darstellung von Text und Grafiken).

Серия: MCC Marketing Management eBooks

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Автор: Prof. Dr. Harry Schr?der

Dieses Marketing eBook vermittelt in konzentrierter Form moderne Techniken f?r systematisch vorbereitetes Marketing-Handeln. Dabei stehen die Analyse l?ngerfristiger Marketing-Erfolgspositionen, die Durchf?hrung strategischer Marketing-Planungen und die Entwicklung operativer Marketing-Konzeptionen im Vordergrund. Mit diesem Leitfaden profitieren Sie von den Inhalten erfolgreicher Managementtrainings und Umsetzungsberatungen aus namhaften Unternehmen f?r Ihren Karriereschub. Erhalten Sie viele praxisbew?hrte Impulse f?r eine erfolgreiche Marketing Konzept Planung und Umsetzung. Der Autor verwendet hierbei eine allgemein verst?ndliche Ausdrucksweise, um die komplexen Sachverhalte anschaulich darzustellen. Dieses eBook wurde eigens f?r die Displaydarstellung ausgerichtet (optimierte Darstellung von Text und Grafiken).

Серия: MCC Marketing Management eBooks

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Автор: Prof. Dr. Harry Schr?der

Dieses Marketing eBook vermittelt Ihnen, wie Sie ein Produkt oder eine Dienstleistung mit unterschiedlichen Marketing-Strategien erfolgreich durch den Lebenszyklus f?hren und sich in den einzelnen Phasen gegen?ber dem Wettbewerb durch Einzigartigkeit innovativ differenzieren. Mit diesem Leitfaden profitieren Sie von den Inhalten erfolgreicher Managementtrainings und Umsetzungsberatungen aus namhaften Unternehmen. Der Autor verwendet hierbei eine allgemein verst?ndliche Ausdrucksweise, um die komplexen Sachverhalte anschaulich darzustellen. Dieses eBook wurde eigens f?r die Displaydarstellung ausgerichtet (optimierte Darstellung von Text und Grafiken).

Серия: MCC Marketing Management eBooks

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Автор: Группа авторов

The book explains why the real estate and construction industries are organised in the ways they are and then relates those characteristics to long-term market behaviour. It covers market dynamics – supply and demand; the interaction of property development and construction – and examines institutions and market structures. Real estate development and construction tend to be separate subjects in the literature. But construction is an inevitable part of any property development process and so has a major influence on the institutional structure of development. Markets & Institutions in Real Estate & Construction argues that these structures are best explained as a series of modern economic theories, based on competition and current production technologies. offers focus and breadth, and deal with controversial debates economic arguments made accessible through a non-technical writing style presents long-run international comparison of property market behaviour reflects internationalisation of property and construction markets

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Автор: Hauke Petersen

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Автор: Antonio Negri

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Автор: Carlos Eduardo Sarmiento

Исполнители: Jos? Castillejo Duarte

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Автор: Группа авторов

Master scheduling is an essential planning tool that helps manufacturers synchronize their production cycle with actual market demand. The third edition of this easy-to-follow handbook helps you understand the basic and more advanced concepts of master scheduling, from implementation to capacity planning to final assembly techniques. Packed with handy checklists and examples, Master Scheduling, Third Edition delivers guidelines and techniques for a world-class master schedule.

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Автор: Derrick Kinney

Praise for Master the Media to Attract Your Ideal Clients «This book is a marketing masterpiece. It should be required reading for all financial professionals.» -Janine Wertheim, Chief Marketing Officer Securities America, Inc. «Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'» -Harold Evensky, CFP author, Wealth Management «This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!» -Brian Tracy, President, Brian Tracy International author, Create Your Own Future «Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there.» -Gail S. Waisanen, CLU, Editor, Life Insurance Selling «Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients.» -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

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Автор: Roger Seip

You’ll get there faster if you just slow down Master Your Mind offers a bit of perspective and a lot of insight for anyone seeking long-term success. Success in business is spelled M-O-R-E: better results, faster growth, more revenue, greater efficiency. Do more. Make more. Achieve more. And do it now. Eventually, ambition turns to stress, then to frenzy, then to emptiness as once-ambitious workers endlessly trudge the hamster wheel chasing the next promotion. While top-level performance is the holy grail of business at all levels, there is another, much better way to achieve it: slow down. Yes, you read that right—S-L-O-W. This is your permission to jump off of the hamster wheel. Slowing down is not a luxury, it is a necessity. A frenetic brain simply doesn’t perform at optimal levels. By maintaining a snail’s pace, you actually achieve better results—at rocket speed—because you’re firing on all cylinders. You’ll think of new things, approach old problems from new perspectives, and breathe a breath of fresh air into everything you do. This book shows you how to achieve this state of steady, sustainable fire, and how to get further by crawling than you ever did while attempting to fly. Learn how slowing down can lead to better, faster results Achieve optimal performance thought patterns Enhance your creativity and effectiveness Build energy, revenue, and good health in a self-sustaining way You know you’re capable of more, but the stress is eating away at your body, your brain, and your soul. Relax, take a deep breath, and buckle down. Clear your mind, and then put it to work. Stop juggling and start doing. Master Your Mind shows you how to supercharge your trajectory by taking it S-L-O-W.

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Автор: Benjamin Gomes-Casseres

Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy: * Designing the alliance and crafting the agreement * Managing the alliance after it is launched * Leveraging a constellation of alliances * Building an internal alliance capability

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Автор: George Omura

30th Anniversary of the bestselling AutoCAD reference – fully updated for the 2018 release Mastering AutoCAD 2018 and AutoCAD LT 2018 is the complete tutorial and reference every design and drafting professional needs. Step-by-step instructions coupled with concise explanation walk you through everything you need to know about the latest AutoCAD tools and techniques; read through from beginning to end for complete training, or dip in as needed to for quick reference—it's all here. Hands-on projects teach you practical skills that apply directly to real-world projects, and the companion website features the accompanying project files and other bonus content to help you master every crucial technique. This new edition has been updated to include the latest AutoCAD and AutoCAD LT capabilities, so your skills will transfer directly to real-world projects. With expert guidance and a practical focus, this complete reference is your ultimate resource for mastering this powerful software. AutoCAD is a critical skill in the design fields; whether you're preparing for a certification exam, or just want to become more productive with the software, this book will help you: Master the basic drafting tools that you'll use in every project Work with hatches, fields, tables, attributes, dynamic blocks, and other intermediate tools Turn your 2D drawing into a 3D model with advanced modeling and imaging techniques Customize AutoCAD to fit the way you work, integrate outside data, and much more If you're new to AutoCAD, this book will be your «bible;» if you're an experienced user, this book will introduce you to unfamiliar tools and techniques, and show you tips and tricks that streamline your workflow.

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Автор: Eddy Krygiel

The Autodesk-endorsed guide to real-world Revit Architecture mastery Mastering Autodesk Revit Architecture 2016 provides focused discussions, detailed exercises, and compelling, real-world examples to help you get the most out of the Revit Architecture 2016 software. Information is organized to reflect the way you learn and implement Revit, featuring real-world workflows, in-depth explanations, and practical tutorials that help you understand Revit and BIM concepts so you can quickly start accomplishing vital tasks. The thorough coverage makes this book an ideal study guide for those preparing for Autodesk's certification exam. The companion website features before-and-after tutorials, additional advanced content, and video on crucial techniques to help you quickly master important tasks. This comprehensive guide walks you through the software to help you begin designing quickly. Understand basic BIM concepts and the Revit interface Explore templates, work-sharing, and project management workflows Learn modeling, massing, and visualization techniques for other industries Work with complex structures, annotation, detailing, and much more To master what is quickly becoming an essential industry tool, Mastering Revit Architecture 2016 is your ultimate practical companion.

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Автор: Constance Brown

An innovative approach to applying Elliott Wave Principle By convention, most Elliott Wave Principle (EWP) practitioners focus on individual market price movement. Connie Brown has a global reputation of developing analysis that focuses on the integration of global markets. In a two book series you will be taken through the steps to master the global cash flows of today’s financial markets. The approach found in this first book differs from the traditional view of EWP because it shows you how geometry and the use of simple boxes drawn within a trend will guide you away from the common complaint of subjectivity, thereby making smarter trades of higher probability. While EWP can be a challenging topic, the structure of this book eases you into the analysis principles. With Mastering Elliott Wave Principle you are guided step-by-step through the learning phases of Elliott Wave analysis and then your understanding is further challenged through self-examination. The preliminary coaching unravels common misunderstandings that sabotage the beginner. You will discover how price swings and waves are not the same. Elements of balance and proportion are mathematical concepts taught through geometry and not subjective. These basic skills establish a foundation that allow beginners to understand what to expect from their level of skill. There are three distinct levels of skill that all masters of the EWP have learned. Now there is a series to guide your understanding at each skill level so you can develop a working knowledge of how to define market positions around the world in short or long term time horizons. Bring your biases, bring your past concerns and discover how this breakthrough and original approach to teaching the Wave Principle can help you. Traders, from beginners to advanced, can use this book to become proficient in the Elliott Wave Principle Contains practice charts to compare your understanding and skill level with follow-up discussions of how you may have differed based on the results from twenty years of coaching

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