зарубежная деловая литература (страница 69)

Автор: Ute Haese

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Автор: William Cohen A

Proven leadership strategies used by combat and business leaders to accomplish impossible goals Heroic Leadership examines military leadership principles as they apply to business and life. Leadership expert and retired general William Cohen describes the eight universal laws of leadership and explains why heroic leadership has worked so successfully and ethically for thousands of years despite severe conditions of risk, uncertainty and hardship. He also shows how to implement Heroic Leadership to attract fellowship, use influence tactics, develop self-confidence, build, coach, and motivate a team, take charge in crisis situations, and take action. Includes real-world examples from business as well, as battle, that follow the eight universal laws Contains proven strategies and techniques to apply the universal laws and multiply the productivity of any group or organization Suggests little-known, but highly effective methods for building teamwork and esprit de corps Based on the classic, bestselling books on leadership The New Art of the Leader and the Stuff of Heroes With a timeless approach to leadership, Heroic Leadership offers innovative ideas for motivating people and helping them to achieve new heights of personal and group performance

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Автор: Marten Withaar

Midden jaren 60, twintig jaar na de Tweede Wereldoorlog, vindt Jan van Dijk in zijn vrachtwagen met zand een schedel met een kogelgat. Dat is het begin van een zoektocht. Als dan ook nog het met kogels doorzeefde lijk van havenmeester Johan Popov wordt gevonden, en het lijkt of beiden met hetzelfde pistool zijn omgebracht, komt de recherche in actie. Dit is een van de vier spannende detectiveverhalen die Marten Withaar bundelde in Het verleden slaapt niet en waarin het koppel Sjoerd Brandsma en Erica Withaar samen op onderzoek gaan. Rode draad in de verhalen is de Tweede Wereldoorlog. Brandsma en Withaar volgen nauwgezet alle sporen en beetje bij beetje worden de mysteries ontrafeld. Wat vaststaat, is dat de Tweede Wereldoorlog bepaald niet voor iedereen was afgelopen op 5 mei 1945.

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Автор: Mona Chollet

Die Hexenverfolgungen waren ein Krieg gegen Frauen, dessen Auswirkungen bis heute spürbar sind. Frauen, die unabh?ngig lebten, keine Kinder hatten oder einfach alt geworden waren, liefen zur Zeit der Renaissance Gefahr, verfolgt und verbrannt zu werden. Unser Bild von Frauen ist noch heute von negativen Stereotypen gepr?gt – entstanden in einer Geschichte, die ohne und gegen sie geschrieben wurde. Mona Chollet macht die Hexerei zu einer gro?en feministischen Metapher und die Hexe zu einem begeisternden Vorbild selbstbestimmter Weiblichkeit. Mit ?ber 200.000 verkauften Exemplaren wurde das Buch in Frankreich zum Bestseller.

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Автор: Natalie Sontopski

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Автор: Don Schmincke

Leadership is often a risky, lonely role possessing nearly unbearable lows and fleeting highs. Despite this emotionally and intellectually draining roller coaster, a handful of leaders deliver stunning results, with great consistency. They push past current leadership trends in order to achieve the most extremely challenging goals. They don't fall prey to the platitudes or cliches we see so often see in leadership theory. Instead, they succeed by recognizing and surviving the dangers that challenge them as they take themselves and their teams to higher levels. These rare individuals are those that Chris Warner and Don Schmincke call High Altitude Leaders. In High Altitude Leadership they show how to become that kind of leader.The authors present a new approach to leadership development, based on ground-breaking scientific research, field-tested under the most brutal conditions on the most difficult summits, and successfully applied in the training of executives, management teams, and entrepreneurs throughout the world.

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Автор: Michael Beer

"In these economic times this book is more important than ever. A must-read for the leaders of today and tomorrow." Douglas R. Conant, president and chief executive officer, Campbell Soup Company Praise for High Commitment, High Performance «It is seldom that I read a book about leadership and get excited; this one did that to me. The author has found values and aspects of leadership that have worked well for long term execution of strategies. For Boards and CEOs, this is a great book.» —Leif Johansson, president and chief executive officer, Volvo Group «Resilience promises to be the distinguishing characteristic of companies that will prosper from the current economic crisis. Mike Beer's new book is a compelling manual for success in this new economy.» —Ravi Venkatesan, chairman, Microsoft India «A must read for leaders who want to develop an edge by building a resilient organization for competitive advantage. Beer's views and recommendations are based on extensive research.» —Ram Charan, Ram Charan Associates and co-author of the bestselling book, Execution: The Discipline of Getting Things Done «With decades of teaching and research and close engagement with companies, Michael Beer has written a book that not only makes the case for building a high commitment organization, but also provides practical advice for doing it.» —Jeffrey Pfeffer, professor, Stanford Business School and author, The Human Equation: Building Profits by Putting People First «Beer brings a multi-disciplinary perspective from his extensive experience in industry and academia to reveal how leaders of HCHP organizations break through internal barriers and manage multiple tensions in their quest for sustainable value-creation.» —Robert Kaplan, professor, Harvard Business School and co-author, The Execution Premium and The Balanced Score Card «Mike Beer brings his wealth of research and experience to provide fresh insights to the enduring question of what makes companies succeed over the long run. I have utilized many of the principles successfully and recommend them to any corporate leader committed to building an outstanding organization.» —Ed Ludwig, chairman and chief executive officer, Becton Dickinson

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Автор: Nitin Pangarkar

The easy-to-adopt strategies that make companies from Coca-Cola to Starbucks perennial over-performers and that you can use, too High Performance Companies complements the frameworks for strategy making detailed in many existing books, proposing a number of rules of thumb (or principles) that companies can consider when making their day-to-day decisions which, in turn, will determine their actual strategies. These principles traverse a wide range of scenarios, such as strategic changes implemented by companies, resource allocation decisions—especially towards building durable assets—and resource acquisition through inorganic means. The book adopts a reader-friendly approach by teasing out the lessons to be found in detailed cases studies from interesting companies. The writing minimizes jargon while maintaining rigor, especially with regard to the applicability and relevance of the strategic principles to different business contexts. Cites extensive evidence in support of the proposed arguments, without sacrificing readability Combines both short and long case studies within each chapter to demonstrate the general applicability of the principles presented Uses a variety of examples ranging from well-known companies such as Coca-Cola, Singapore Airlines, and Starbucks to relatively lesser known companies such as Illinois Tool Work, SAS Institute, and Heng Long Leather to show that the principles presented are applicable everywhere Providing valuable new insight into what makes a business successful and how to replicate this in a company of any size, High Performance Companies is an essential addition to the library of any manager or student of business.

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Автор: Leonard Yates

The essential resource for the successful option trader High Performance Options Trading offers a fresh perspective on trading options from a seasoned options trader programmer/engineer, Leonard Yates. Drawing on twenty-five years of experience as an options trader and software programmer, Yates has written this straightforward guide. First he provides readers with a solid foundation to trading options, including an introduction to basic options terminology, a thorough explanation on how options are traded, and specific trading strategies. Accompanied by the OptionVue Educational website, this hands-on guide to the options market is a thorough and essential resource for any trader looking to increase his or her practical knowledge of options.

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Автор: Andr? Sternberg

Es gibt viele M?glichkeiten der Werbung f?r ein Produkt auf dem Markt. Einer der effektivsten Wege ist High-Ticket-Marketing. Diese Art von Marketing verkauft im Wesentlichen die inneren Werte einer Ware, anstelle des tats?chlichen Produkts. Das Medium f?r die Vermarktung ist vor allem das Worlde Wide Web.
High-Ticket-Marketing ist schnell und profitabel. Daher, kann jeder mit ein wenig Wissen ?bder die neuesten Web-basierten Technologien darin schwelgen und Sie k?nnen die Einnahmen einfach verdienen, direkt von zu Hause aus.
Verwenden Sie High-Ticket-Marketing als Teil Ihres Internet-Marketing. Wenn die falsche Taktik verwendet wird, kann dies dazu f?hren, das Ihre Internet-Verk?ufe weniger werden. Deshalb, anstatt sich auf Online-Berichte und B?cher zu konzentrieren, m?ssen Sie sich hier auf einfache Fakten und M?glichkeiten konzentrieren, um den Verkauf Ihrer Produkte wieder zu steigern.
Dieses E-Buch wird Ihnen einen ersten Einblick in das High-Ticket-Marketing geben. Sie werden erfahren was es genau ist, wie es genau funktioniert, welche M?glichkeiten es gibt den Verkauf Ihrer Produkte zu steigern und vieles mehr.

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Автор: Mohsen Pourahmadi

Methods for estimating sparse and large covariance matrices Covariance and correlation matrices play fundamental roles in every aspect of the analysis of multivariate data collected from a variety of fields including business and economics, health care, engineering, and environmental and physical sciences. High-Dimensional Covariance Estimation provides accessible and comprehensive coverage of the classical and modern approaches for estimating covariance matrices as well as their applications to the rapidly developing areas lying at the intersection of statistics and machine learning. Recently, the classical sample covariance methodologies have been modified and improved upon to meet the needs of statisticians and researchers dealing with large correlated datasets. High-Dimensional Covariance Estimation focuses on the methodologies based on shrinkage, thresholding, and penalized likelihood with applications to Gaussian graphical models, prediction, and mean-variance portfolio management. The book relies heavily on regression-based ideas and interpretations to connect and unify many existing methods and algorithms for the task. High-Dimensional Covariance Estimation features chapters on: Data, Sparsity, and Regularization Regularizing the Eigenstructure Banding, Tapering, and Thresholding Covariance Matrices Sparse Gaussian Graphical Models Multivariate Regression The book is an ideal resource for researchers in statistics, mathematics, business and economics, computer sciences, and engineering, as well as a useful text or supplement for graduate-level courses in multivariate analysis, covariance estimation, statistical learning, and high-dimensional data analysis.

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Автор: Irene Aldridge

A hands-on guide to the fast and ever-changing world of high-frequency, algorithmic trading Financial markets are undergoing rapid innovation due to the continuing proliferation of computer power and algorithms. These developments have created a new investment discipline called high-frequency trading. This book covers all aspects of high-frequency trading, from the business case and formulation of ideas through the development of trading systems to application of capital and subsequent performance evaluation. It also includes numerous quantitative trading strategies, with market microstructure, event arbitrage, and deviations arbitrage discussed in great detail. Contains the tools and techniques needed for building a high-frequency trading system Details the post-trade analysis process, including key performance benchmarks and trade quality evaluation Written by well-known industry professional Irene Aldridge Interest in high-frequency trading has exploded over the past year. This book has what you need to gain a better understanding of how it works and what it takes to apply this approach to your trading endeavors.

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Автор: Mark Melin H

A provocative and insightful look at using managed futures to diversify investment portfolios Financial advisors have long ignored managed futures. Yet, in the past thirty years, managed futures have significantly outperformed traditional stock and bond investments. In High-Performance Managed Futures: The New Way to Diversity Your Portfolio, author Mark H. Melin advises investors to question the commonly held belief of stocks and bonds, buy and hold. The first book of its kind, Melin advances a Nobel Prize winning investment method that’s been updated for today’s world to describe how managed futures can be used to design portfolios independent of the ups and downs of the stock market. The book: • Details a new path for managing investments that’s not entirely dependent on the economy at large • Describes meaningful asset diversification, while exposing Wall Street myths on the subject Many of today’s investor’s are betrayed by either short-term thinking or the now outdated buy and hold investing philosophy. High-Performance Managed Futures details how to develop a stock market neutral investment portfolio designed for success in the long-term.

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Автор: Consumer Dummies

Your key to success in high-end investments Looking for help making smarter, more profitable high-end investment decisions? Why buy 13 books that cover each of the major topics you need to understand, when High-Powered Investing All-In-One For Dummies gives you 13 expert guides for the price of one? This hands-on resource arms you with an arsenal of advanced investing techniques for everything from stocks and futures to options and exchange-traded funds. You'll find out how to trade on the FOREX market, evaluate annuities, choose the right commodities, and buy into hedge funds. Plus, you'll get up to speed on using business fundamentals and technical analysis to help you make smarter decisions and maximize your returns. You'll also find ways to be as aggressive as your personality and bank account allow, without taking foolish or excessive risks. Updated compilation is targeted at readers who already have a basic understanding of investing principles and who are looking for a reference to help them build a diversified portfolio Offers a succinct framework and expert advice to help you make solid decisions and confidently invest in the marketplace The key to expanding your investment opportunities successfully is information. Whether you're just beginning to explore more advanced investing or have been dabbling in it for a while, High-Powered Investing All-In-One For Dummies gives you the information, strategies, and techniques you need to make your financial dreams come true.

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Автор: Hilary Mantel

Our greatest living writer.Six of her best novels.Hilary Mantel is the first British writer to win two Man Booker Prizes. This set brings together six of her greatest novels – the first two books in her Thomas Cromwell trilogy, the record-setting Man Booker prize-winners ‘Wolf Hall’ and ‘Bring Up the Bodies’.’ A Place of Greater Safety’ is an epic of Revolutionary France. The darkly comic ‘Beyond Black’ is a lively tale of a psychic and the impish spirits she summons. ‘The Giant, O’Brien’ tells the story of the legendary Charles Byrne and the surgeon who wanted his bones. And a family seeks refuge after an unfortunate African sojourn in ‘A Change of Climate’.For fans of the best literature eager to discover one of our greatest writers, this collection is essential reading.

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Автор: J. D. Vance

A SUNDAY TIMES BESTSELLERWaterstones nonfiction Book of the Month (June)A Time Magazine Top 10 Nonfiction Book of 2016SOON TO BE A MAJOR MOTION PICTURE‘The political book of the year’ Sunday Times‘You will not read a more important book about America this year’ EconomistHillbilly Elegy is a passionate and personal analysis of a culture in crisis—that of white working-class Americans. The decline of this group, a demographic of our country that has been slowly disintegrating over forty years, has been reported on with growing frequency and alarm, but has never before been written about as searingly from the inside. J. D. Vance tells the true story of what a social, regional, and class decline feels like when you were born with it hung around your neck.The Vance family story begins hopefully in post-war America. J. D.’s grandparents were “dirt poor and in love,” and moved north from Kentucky’s Appalachia region to Ohio in the hopes of escaping the dreadful poverty around them. They raised a middle-class family, and eventually their grandchild (the author) would graduate from Yale Law School, a conventional marker of their success in achieving generational upward mobility.But as the family saga of Hillbilly Elegy plays out, we learn that this is only the short, superficial version. Vance’s grandparents, aunt, uncle, sister, and, most of all, his mother, struggled profoundly with the demands of their new middle-class life, and were never able to fully escape the legacy of abuse, alcoholism, poverty, and trauma so characteristic of their part of America. Vance piercingly shows how he himself still carries around the demons of their chaotic family history.A deeply moving memoir with its share of humour and vividly colourful figures, Hillbilly Elegy is the story of how upward mobility really feels. And it is an urgent and troubling meditation on the loss of the American dream for a large segment of this country.

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Автор: Helen Christopher und Michael Christopher

"Maja, ist Dir aufgefallen, dass wir uns hier stets wen einfangen?" "Echt?", antwortet sie schnippisch. «Doch, jetzt wo du es sagst …» Sie schaut Silvie l?chelnd an…
Paul und Maja besuchen bei ihrer Indienreise Varanasi, die heilige Stadt am Ganges. Doch anstatt sich von der Atmosph?re der exotischen Stadt begeistern zu lassen, haben sie die fesche Silvie am Hals. Und die treibt beide fast zur Verzweiflung…, aber nur fast.
Hin und Weg – Varanasi ist eine abgeschlossene Kurzgeschichte, die sich um die beiden Protagonisten aus dem Roman «Sonne, Meer und Bea» dreht.

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Автор: David Perry E

The Unprecedented Tell-All Guide Through the Intricacies of Executive Recruitment The single greatest opportunity that an organization has to improve both performance and culture in one stroke lies in the hiring of a new executive—the right executive. The fresh thinking of a skilled leader has the potential to unleash innovation, empower employees, and generate wealth for the company. Similarly, a bad hire may mortally wound the organization and cause ripple effects throughout the entire economy. Hiring Greatness contains valuable insider strategies and tactics—previously only known to a handful of America's wealthiest, elite head-hunters—to attract, recruit, and retain star executives. Authors David E. Perry and Mark J. Haluska have completed more than 1800 search projects across five continents, maintaining a 99.97% success rate, and negotiating more than $380 million in salaries. Like magicians unveiling the hidden ‘tricks of the trade,' Perry and Haluska reveal: How to systematically secure—and retain—the perfect talent for your company How to keep recruiters from poaching your star executives (a good hire is relatively meaningless if they leave the company) Twenty-three questions you must ask a potential headhunter The language that makes your company the most compelling, and how HR lingo can repel the best talent Four critical turnoffs that drive great candidates away from top companies One company created $3.8 million of market value each hour, for six months, simply by hiring the right leader. Hiring Greatness takes you behind the scenes of one of the world's most profitable and secretive industries, meticulously showing how any organization can make monumental hiring decisions that lead to massive success.

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Автор: Steven Hunt T

Hiring Success is a comprehensive guide for using staffing assessments to hire the best employees. Research-based, but written in easy-to-understand terms, the book explains what staffing assessments are, why they work, and how to use them. Hiring Success is an important resource for improving the accuracy and efficiency of hiring selection decisions and effectively incorporating assessments into any company’s staffing process.

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Автор: Miguel Donad?o

Исполнители: Владимир Голицын

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Автор: Wu Taichang

Der vorliegende Band erscheint innerhalb der Reihe Chinesische Perspektiven: ?konomie, in der in Zusammenarbeit mit f?hrenden chinesischen Verlagen grundlegende und einflussreiche Werke, die den Diskurs in China pr?gen, erstmals einem deutschsprachigen Publikum zug?nglich gemacht werden.
Taichang Wu und Li Wu geben einen umfassenden ?berblick ?ber die Entwicklung des chinesischen Staatskapitals von der Antike bis zur Gegenwart. Angefangen bei den fr?hen Eingriffen in die Wirtschaft und der direkten Regie des Gewerbes durch den chinesischen Feudalstaat ?ber die ganze Neuzeit bis hin zu den Staatsbetrieben des neuen China untersuchen sie die Entwicklungen und Besonderheiten von ?ber 2000 Jahren chinesischem Staatskapital.
Kulturelle und gesellschaftliche Traditionen spiegeln sich in nationalen Besonderheiten wider. Auch bei einem kritischen Verh?ltnis zu Traditionen und der prinzipiellen M?glichkeit, sie allm?hlich zu ver?ndern, k?nnen diese dennoch weder einfach abgeschnitten noch ignoriert werden: Die aktuelle wirtschaftliche Entwicklung Chinas kann nicht ohne ihre historischen Wurzeln erkl?rt werden. Die pr?genden Merkmale Chinas liegen in den nationalen Besonderheiten und den Traditionen des Landes. Aus der Auseinandersetzung mit der Vergangenheit heraus beschreiben und erkl?ren die Autoren die Gegenwart Chinas.
Taichang Wu und Li Wu arbeiten dabei zwei historische Schl?sselfaktoren f?r das gegenw?rtige Wirtschaftssystem Chinas heraus: die ungew?hnlich lange Existenz einer Feudalwirtschaft und, damit verbunden, die nur langsame Entwicklung kapitalistischer Wirtschaftsstrukturen. Sie zeigen, dass die historischen wirtschaftlichen Funktionsweisen des zentralisierten Feudalstaates bis heute wirken und einen tiefgreifenden Einfluss auf die Struktur von Gesellschaft und Wirtschaft Chinas haben.
Ein unverzichtbares Werk f?r jeden, der Wirtschaft und Gesellschaft Chinas verstehen will.

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Автор: Ren? Appel

Ein Thriller, der sich in einem schw?lhei?en Sommer abspielt. Ein M?dchen, das alleine nach Hause f?hrt und dort nie ankommt. Nach einem Abend in der Disco f?hrt Sandra mit dem Rad durch die warme Sommernacht. Sie ist allein, denn sie hatte Streit mit ihrem Freund. Am n?chsten Tag findet man sie tot im Park. Der Mord wird einem Unschuldigen in die Schuhe geschoben.

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Автор: Petra Schmidt-Benner

Das Recht der Honorarabrechnung der Architekten und Ingenieure ist im Wandel. Die vorliegende Einf?hrung in die HOAI stellt die Abrechnung von Architektenleistungen bei Geb?uden und raumbildenden Ausbauten/Innenr?umen in kurzer Form dar. Dabei werden alle wesentlichen Gesichtspunkte dargestellt, von der Pr?ff?higkeit der Rechnung, den Honorars?tzen bis zu den Leistungsphasen, und anhand der neueren Rechtsprechung erl?utert. Interpolation zur Berechnung von Mindest- und H?chsts?tzen wird erl?utert. Die Novellierungen der HOAI 2013 sind ber?cksichtigt. Die Neufassung der Leistungsbilder wird dargestellt und erl?utert,

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Автор: Letamendia Charlotte

The field of Home Area Networks (HAN), a dedicated residential subset of LAN technologies for home-based use, is fast becoming the next frontier for the communications industry. This book describes the various technologies involved in the implementation of a HAN: high-speed Internet connections, indoor implementations, services, software, and management packages. It also reviews multimedia applications (which are increasingly the most important and complex aspects of most HANs) with a detailed description of IPTV technology. It highlights the main technologies used for HANs: information transmission by means of copper pairs, coaxial cables, fiber optics, and Wi-Fi radio systems, as well as the software systems necessary for the processing and management of these data communications. These technologies – examples of which include the well-known 802.11 family of standards, and less widespread applications such as the HomePlug powerline standard – are highly relevant to multimedia, remote healthcare, remote working, energy, and device management in the home. The book is written for engineers working in the field, or who are interested in high-speed communication technologies and their actual or potential use in the home or in the small – medium size enterprise (SME) commercial environment.

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Автор: Kathy Ivens

Having a network in your home increases work efficiency and minimizes confusion. If you want to set up a network in your home but you’re not quite sure where to start, then Home Networking for Dummies makes it easy for you to become your household’s network administrator. Now fully updated with information on the newest technology in networking available, this quick and to-the-point walkthrough will show you how to install Web connections in your entire home, whether by wires, cables, or WiFi. This resourceful guide illustrates: Planning and installing your network The differences between Ethernet cable, phone lines, and wireless technology Configuring computer sharing Setting up and managing users Installing, managing, and troubleshooting the network printer Understanding UNC format, mapping drives, and traveling on the network Working with remote files Securing your network from viruses, spyware, and other baddies Along with the basics, this book introduces fun ways to use your network, including sharing music, keeping shopping lists, creating photo albums, setting up a family budget, and instant messaging. It also provides ways to keep your network safe for kids, such as talking to your child about the Internet, creating site filters, and ISP E-mail filtering features. With this trusty guide your home will be fully connected and you’ll be working more efficiently in no time!

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Автор: Pablo Javier Mira

Existe un mandamiento divino que advierte expresamente… «no mentir?s». Quiz?s este no sea el peor pecado de la econom?a, pero Mira y Rovner demuestran que tiene un rol nada trivial en el sistema capitalista. Homo Falsus hace todo lo posible para convencer al lector de que en la pr?ctica el Homo œconomicus miente, falsea y disimula, y que m?s que meras tentaciones, estas actitudes constituyen el aceite que lubrica los engranajes de la econom?a. Los economistas han sido rotulados por muchos como expertos mentirosos, pero parad?jicamente estos profesionales no han incluido en sus teor?as, como lo hacen estos dos autores, a la mentira como un componente necesario (aunque no suficiente) del funcionamiento del sistema. En un mundo econ?mico falsus, este libro no escapa a su propia hip?tesis, e invita al lector a distinguir cu?les de sus p?ginas son una teor?a admisible, y cu?les no son m?s que otro discreto enga?o.

Серия: Nuevas Teor?as Econ?micas

Исполнители: Игорь Гайдуков

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Автор: Wolfgang Pohrt

?ber Geld und Geist bei Balzac, ?ber Journalismus und Halbwelt, ?ber Moral und Erfolg, ?ber Bildung und Zeitung und ?ber Liebe und Geld.
"F?r immer vorbei ist der Moment, wo es m?glich war, den bet?renden Zauber des Geldes so darzustellen, wie Balzac es tat, oder wie Marx und Engels das Kapitalverh?ltnis als von einem automatischen Subjekt vorangepeitschtes Ausbeutungsverh?ltnis zu dechiffrieren. Und eben deshalb, weil Balzacs Werk den verg?nglichen und unwiederbringlichen Augenblick bannt, darf es als zeitlos gelten, solange die bestehende Gesellschaft eine Verfallsform der b?rgerlichen ist." Wolfgang Pohrt
Sechs Essays, die unter dem Titel «Der Geheimagent der Unzufriedenheit. Balzac» 1984 als Buch erschienen und urspr?nglich Radiobeitr?ge f?r den WDR waren, die 1981 unter dem Titel: «R?ckblick auf die Moderne» gesendet wurden.

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Автор: Нир Эяль

Книга рассказывает о том, как, совершенствуя свои продукты, сделать их незаменимыми. Опираясь на результаты многолетних исследований и большой практический опыт, Нир Эяль и Райан Хувер описали модель «крючка»: четырехэтапного процесса, который успешные компании используют для формирования потребительских привычек. Прочитав эту книгу, вы освоите базовые принципы, лежащие в основе множества вызывающих привыкание вещей, которыми мы пользуемся ежедневно, а значит, сможете создавать продукты нового поколения, способные завоевать настоящую любовь потребителей. Ранее книга издавалась под названием «Покупатель на крючке. Руководство по созданию продуктов, формирующих привычки».

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Автор: Группа авторов

Horticultural Reviews Contents Contributors vii Dedication: Dr. Christopher B. Watkins xi Oakleaf Hydrangea ( Hydrangea quercifolia Bartr.): Horticulture, Genetics, Breeding, and Conservation 1 Biostimulants in Agricultural and Horticultural Production 35 Postharvest Physiological Disorders of Banana Fruit: Finger Drop, Senescent Spotting, and Chilling Injury 97 Mechanical Harvesting of Selected Temperate and Tropical Fruit and Nut Trees 171 Apple Fruitlet Abscission Mechanisms 243

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Автор: President Clinton Bill

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct. For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build «do it right,» winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired «hows» of twenty-first-century success and significance. Divided into four comprehensive parts, this insightful book: Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows Provides frameworks to help you understand those hows and implement them in powerful and productive ways Helps you channel your actions and decisions in order to thrive uniquely within today's new realities Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance The qualities that many once thought of as «soft»-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyper¬connected, and hypertransparent world, read this book and discover HOW.

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Автор: Peter D. Schiff

How an Economy Grows and Why it Crashes uses illustration, humor, and accessible storytelling to explain complex topics of economic growth and monetary systems. In it, economic expert and bestselling author of Crash Proof, Peter Schiff teams up with his brother Andrew to apply their signature «take no prisoners» logic to expose the glaring fallacies that have become so ingrained in our country?s economic conversation. Inspired by How an Economy Grows and Why It Doesn?t?a previously published book by the Schiffs? father Irwin, a widely published economist and activist?How an Economy Grows and Why It Crashes incorporates the spirit of the original while tackling the latest economic issues.With wit and humor, the Schiffs explain the roots of economic growth, the uses of capital, the destructive nature of consumer credit, the source of inflation, the importance of trade, savings, and risk, and many other topical principles of economics. The tales told here may appear simple of the surface, but they will leave you with a powerful understanding of How an Economy Grows and Why it Crashes.

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Автор: Группа авторов

Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.

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Автор: Robert Kuhn Lawrence

A fascinating look at China now and in the years to come, through the eyes of those at the helm As China continues its rapid ascent, attention is turning to its leaders, who they are, and how they view the country's incredible transformation over the last thirty years. In How China's Leaders Think: The Inside Story of China's Past, Current and Future Leaders, Revised, bestselling author Lawrence Kuhn goes directly to the source, talking with members of China's ruling party and examining recently declassified Party material to provide readers with an intimate look at China's leaders and leadership structure, visionary principles, and convulsive past, and tracing the nation's reform efforts. Focusing on President Hu Jintao's philosophies and policies, the book looks to the next generation of China's leaders to ask the questions on everyone's lips. Who are China's future leaders? How do they view China's place in the world? Confronting China's leaders head on, Kuhn asks about the county's many problem, from economic imbalances to unsustainable development, to find out if there's a road map for change. Presenting the thoughts of key Chinese leaders on everything from media, military, banking, and healthcare to film, the Internet, science and technology, and much more, the book paints an intimate, candid portrayal of how China's leaders really think. Presents a fascinating insight into how China's leaders think about their country and where it's headed Asks the tough questions about China's need for reform Pulls together information from over 100 personal interviews as well as recently declassified Party documents Taking readers closer to Party officials than ever before, How China's Leaders Think documents China's thirty-year struggle toward economic and social reform, and what's to come.

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Автор: Tom McMakin

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.

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Автор: Gavin Waddell

Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This stimulating book clarifies how fashion operates on all its levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production assessed and evaluated. Fashion terms, their use and meaning are explained in plain words and the complicated stages of design, manufacture and distribution are described in detail. Also included are sections on bespoke tailoring, wholesale menswear, dressmaking, millinery and accessories, the fashion calendar and short biographies on the most influential designers. Every follower of fashion, whether at college or in big business, will welcome the information presented in this book.

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Автор: Matthew Tuttle

Praise for How Harvard and Yale Beat the Market «How Harvard and Yale Beat the Market is a must-read for anyone managing his own or other people's money. It demystifies new investments such as hedge funds and principal-protected products. This engaging handbook belongs in every investor's library.» —Deborah Weir, Parker Global Strategies, author of Timing the Market: How to Profit in the Stock Market Using the Yield Curve, Technical Analysis, and Cultural Indicators In today's volatile market, investors are looking for new ways to lower their risk profile. For author Matthew Tuttle, the best means of achieving this goal is to look towards large university endowments—which attempt to capture consistent returns while maintaining a low level of risk. How Harvard and Yale Beat the Market explores the benefits of endowment investing and shows you how to structure your individual investment endeavors around an endowment-type portfolio. While the average investor doesn't have access to many of the money managers and vehicles that high-profile endowments use, you can still learn from the investment strategies outlined here and implement them in your own investment activities. Filled with timely tips and practical advice from an expert who designs portfolios based on endowment investment strategies, How Harvard and Yale Beat the Market will put you in a better position to achieve investment success.

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Автор: Jon Najarian

Wiley Online Trading For A Living Beat Risk and Reap Rewards Like A Pro! The Compelling True Story of How a Top Market Maker Built a Successful Trading Business Praise for How I Trade Options «To much of the outside world, trading appears to be as incomprehensible as rocket science. What Jon Najarian has done in this engaging and very readable book is to 'demystify' the world of options for both the aspiring trader and the retail investor. How I Trade Options is a rare opportunity to look over the shoulder of this experienced options trader, teacher, and lecturer.» -Lewis J. Borsellino, CEO/Founder, www.TeachTrade.Com; Author, The Day Trader: From the Pit to the PC «How I Trade Options gives retail investors who have little or no prior knowledge the insight into how options work and how to use them effectively and responsibly. For those who want to learn about options, this is a rare opportunity to learn from a master trader. Najarian shows commitment to educating investors on the use of options to enhance their portfolios.» -Rance Masheck, President, Quantum Vision Inc. «Not only is Jon Najarian a Supertrader, he is a Superteacher. I owe much of my good fortune to Jon Najarian. I learned more from him than I had learned in an entire decade-plus it was fun! Jon's abilities to make his profitable trading strategies understandable are sure to make How I Trade Options a must-have tool that every option trader will want to own.» -Don Fishback, Developer of the Fishback Option Pricing Model «Jon Najarian is a world-class options trader and a world class options educator. His crystal clear explanations of such strategies as vertical spreads empower the average investor to participate in attractive options approaches that, until now, have been dominated by professional traders.» -Bernie Schaeffer, Chairman and Chief Executive Officer Schaeffer's Investment Research, Inc. Please visit our Web site at www.wileyfinance.com

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Автор: Diane McCurdy

Questions concerning retirement savings abound, but the one question on everyone’s mind is, «How much is enough to provide for the type of retirement I want?» How Much Is Enough? provides the answer by helping readers build a customized plan. Author and financial planning expert Diane McCurdy clearly explains how to save on taxes and invest wisely, so that readers can find the money they need to reach their retirement goals. Readers will also learn how to comfortably work with financial advisors and manage the investments needed for retirement. Filled with in-depth insight and practical advice, How Much Is Enough? is a refreshing approach to defining retirement goals and building a personalized plan to reach them.

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Автор: Diane McCurdy

The numerical and emotional aspects of planning for retirement This hands-on resource demystifies financial planning by giving the Enough number: an exact figure specific to personal goals, which can be a target number to aim for in retirement. It shows what changes will help to achieve the number, and offers an understanding of hidden motivations when it comes to spending money. It also provides an overview of the multitudes of investments available and provides conservative guidelines that will help make money, save taxes, and sleep at night. Offers a clear understanding of the different attitudes toward money and includes strategies to achieve goals Includes the tools needed to save for later and enjoy rewards today Contains a method for tracking money to help get your finances where you want them to be Covers the details of what it takes to work effectively with a financial advisor Written by Diane McCurdy, a noted financial planner, speaker, author, and founder of McCurdy Financial Planning This hands-on guide walks you through a proven program that is designed to keep you on the right track to financial success.

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Автор: Adriane Berg G

The continued threat to Social Security income makes longevity planning critical for a lifetime of financial security. How Not to Go Broke at 102! examines the challenges of financial longevity and provides readers with guidelines for making the right financial choices that will provide the security to support a long and active life. This book looks at the reality behind long-term care for boomers and their aging parents, discusses methods to maximize life-long income, create intergenerational planning, manage housing and healthcare costs, choose meaningful work, and access newly instituted government programs to live without compromise in the exciting decades ahead.

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Автор: Группа авторов

This book discusses how computers are shaping contemporary society, with a tight focus on the role of corporations and governments. It is aimed at government policymakers interested in economic development and at private-sector managers who routinely make decisions to acquire and use information technology, now a worldwide expenditure of over $2 trillion annually. The book will also interest a wide range of academics concerned with the sociology, history, economics, and the effects of IT on contemporary society, ands to the general trade market.

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Автор: Scott Schwertly

How to build, design, and deliver a fire-breathing, wing-flapping, roar-bellowing behemoth of a presentation Unlike most presentation books that say the same things regarding presentation design and delivery (less is more, get rid of bullets and use images, emulate Steve Jobs, and so on), How to Be a Presentation God actually divulges step-by-step secrets for how to build, design, and deliver blockbuster presentations. By providing entertaining and clever presentation insights, veteran presenter Scott Schwertly gives you the in's and out's for presenting yourself, your business, and your cause with an easy-to-implement approach. Focuses on content, design, and delivery Author is a regular speaker at national and regional industry conferences such as PowerPoint Live and Presentation Camps, and is the founder of the award-winning Ethos3 Communications Author is the creator of an app, Present, that landed in the top-20 iPhone apps in the Business category on iTunes How to be a Presentation God will ensure that your presentations reach a new level of effectiveness.

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Автор: Mark Tewart

Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it in the sales business. Selling is a job that requires an updated toolkit for real, lasting success. This practical guide teaches you all the specialized skills you need to be a sales superstar. You'll learn how to better understand prospects, master the skills to draw in new customers, and discover the secret to closing any deal.

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Автор: Nick Cooney

Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place. Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigor it deserves. How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer. Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money. Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work – and how we can too Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions See why following our passion and doing what we’re good at can actually doom our efforts to improve the world Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating Sure to generate controversy among non-profits and philanthropists who prefer business as usual, How to be Great at Doing Good reveals that a more calculated, effective approach to charity work isn’t just possible – it’s absolutely necessary for those who want to succeed at changing the world.

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Автор: Nick Davies

You have to do it… you might as well enjoy it No one likes a pushy, smarmy salesman – no one wants to be that guy … but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start-ups. But don't despair – there's no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people – it's a process, it's a relationship … it's fun! All you need to do is cut the crap, be yourself and win some business. How to be Great at the Stuff You Hate shows you how to: Pull together a target list – who do you want to approach and do business with? Connect with those people – writing letters/emails Master meeting and networking – conquering small talk! Follow up once you’ve chatted to someoneAsk for what you want

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Автор: Celine Coggins

THE BOOK FOR EVERY TEACHER WHO HAS EVER BEEN FRUSTRATED BY THE DECISIONS MADE OUTSIDE THEIR SCHOOL THAT AFFECT THE STUDENTS INSIDE THEIR SCHOOL. How to Be Heard offers every teacher 10 ways to successfully amplify his or her voice, and demonstrates that when teachers' voices are heard, they will be rightfully recognized and supported as change leaders in their schools. Celine Coggins, a renowned teacher advocate, offers nuts-and-bolts strategies that are recognized as the «price of admission» to becoming a credible and welcomed participant in important policy conversations and decisions. The author clearly demonstrates that it is not only possible for teachers to initiate change, but to also effectively participate on the policy playing field. In ten clear chapters, the author demonstrates how teachers can and must advocate for their students and their profession. Throughout this book Coggins proves that «If you're not at the table, you're on the menu.» This how-to guide is filled with concrete ideas for engaging in productive decision-making, using real-world examples from teachers who have successfully used these strategies.

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Автор: Derek Hall

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown. Many feel that they have no way to build back their savings in order to retire comfortably and securely. Many now believe that there just isn't enough time left to turn it around. How to Become Filthy, Stinking Rich Through Network Marketing is for those who refuse to accept this nonsense. With such a confusing array of home business opportunities and so many millions caught in the financial meltdown, there has never been a more important time for due diligence and a proven path to follow. In How to Become Filthy, Stinking Rich Through Network Marketing you will learn how to: Select the right networking company based on expert advice and solid criteria Thrive as an entrepreneur Deal with fear, rejection, inertia, and naysayers Build professional habits that drive success Lead, motivate, and serve your team Recruit with rejection-free strategies Learn how to develop an entrepreneurial spirit through network marketing in order to build dramatic prosperity today.

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Автор: Bernadette Schwerdt

The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

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Автор: Kimberley Marr

HOW TO BUY U.S. REAL ESTATE WITH THE PERSONAL PROPERTY PURCHASE SYSTEM If you are thinking about buying real estate in the United States, either as a vacation property or an investment opportunity, this book provides you with comprehensive yet easy-to-understand information. Kimberley Marr, a Canadian real estate broker, has teamed up with a group of cross-border legal and tax professionals, mortgage specialists and U.S. real estate brokers each with years of experience. The Personal Property Purchase System outlines processes and considerations when purchasing property in the United States. U.S. destinations, especially in the Sunbelt, are popular choices for Canadians who are looking for a vacation/second property or investment opportunity. Statistics show that Canadians have been among the largest foreign groups of buyers of U.S. real estate. Price, accessibility, strength of the Canadian currency and similarities in culture are the primary reasons. But, you must keep in mind that the U.S. is a different country, with different laws. You need to be aware of these laws and comply with them. How to Buy U.S. Real Estate highlights important considerations in deciding what you want in a U.S. property, in what location and at what price. You will learn about Canadian and U.S. mortgages, titling options, foreclosures and short-sale property, medical and other insurance needs, currency issues, and much more. «Put the Personal Property Purchase System to work for you. It will provide you with valuable information and help you make the decision that is right for your personal or investment strategy.» —PAMELA ALEXANDER, CEO RE/MAX Integra Corporation «Kimberley Marr has demonstrated outstanding cross-border knowledge as a real estate broker, and has written a terrific primer that is a must-read for all Canadians looking to buy U.S. real estate.» —DAVID ALTRO, Attorney, Managing Partner, Altro & Associates, LLP «A well-written and thoughtful guide to purchasing U.S. real estate. The tools and checklists are so helpful that I plan to use them for my next home purchase.» —SUSAN INEZ POSKUS, President, Thomas C. Roberge & Company

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Автор: Pierino Ursone

A unique, in-depth guide to options pricing and valuing their greeks, along with a four dimensional approach towards the impact of changing market circumstances on options How to Calculate Options Prices and Their Greeks is the only book of its kind, showing you how to value options and the greeks according to the Black Scholes model but also how to do this without consulting a model. You'll build a solid understanding of options and hedging strategies as you explore the concepts of probability, volatility, and put call parity, then move into more advanced topics in combination with a four-dimensional approach of the change of the P&L of an option portfolio in relation to strike, underlying, volatility, and time to maturity. This informative guide fully explains the distribution of first and second order Greeks along the whole range wherein an option has optionality, and delves into trading strategies, including spreads, straddles, strangles, butterflies, kurtosis, vega-convexity , and more. Charts and tables illustrate how specific positions in a Greek evolve in relation to its parameters, and digital ancillaries allow you to see 3D representations using your own parameters and volumes. The Black and Scholes model is the most widely used option model, appreciated for its simplicity and ability to generate a fair value for options pricing in all kinds of markets. This book shows you the ins and outs of the model, giving you the practical understanding you need for setting up and managing an option strategy. • Understand the Greeks, and how they make or break a strategy • See how the Greeks change with time, volatility, and underlying • Explore various trading strategies • Implement options positions, and more Representations of option payoffs are too often based on a simple two-dimensional approach consisting of P&L versus underlying at expiry. This is misleading, as the Greeks can make a world of difference over the lifetime of a strategy. How to Calculate Options Prices and Their Greeks is a comprehensive, in-depth guide to a thorough and more effective understanding of options, their Greeks, and (hedging) option strategies.

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Автор: Stuart McCrary A

Includes trading examples that illustrate points about risk management and leverage. Presents all the practical knowledge necessary to run a leveraged investment company. Non-technical explanations brings an element of transparency to a part of the investment world often thought of as difficult to understand.

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