зарубежная деловая литература (страница 126)

Автор: Warren Buffett

The proven business principles of Warren Buffett Warren Buffett is one of the most admired and prolific investors and managers in corporate America. Warren Buffett on Business is a timeless guide to strategies that can help you run a successful business. This book is a one-of-a-kind collection of Buffett's letters to the shareholders of Berkshire Hathaway written over the past few decades, and in a clear, simple style distills the basic principles of sound business practices. Through Buffett's own remarkable words, this practical management handbook shares valuable insights on communicating with, and treating employees and shareholders fairly; responsible corporate governance; ethical behavior; patience and perseverance; admitting mistakes; and having a passion for work. Contains priceless pearls of business and management wisdom, woven into a delightful narrative Designed in an accessible manner and organized by business and management topics with strong lessons from Buffett Provides direct, hands-on information on major topics concerning managers, entrepreneurs, business students, and anyone interested in business Informative and inspiring, this unique book puts Warren Buffett's business beliefs in perspective.

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Автор: Robert Miles P

The strategies and techniques of THE investment legend Warren Buffett Wealth follows the world's greatest investor from the beginning of his career, as he takes a 100-dollar investment and turns it into one of the most successful multibillion-dollar companies in the world. By carefully detailing how Buffett began his career and discussing what he learned from Benjamin Graham, this book reveals the true secrets to Buffett's success. Readers will see how Buffett reached the pinnacle of his profession by following certain key principles such as investing in old-style traditional American companies, holding the companies forever, and hiring and keeping the same managers. Robert P. Miles (Tampa, FL) is a writer, speaker, and consultant. He is also the author of The Warren Buffett CEO (0-471-44259-3) and 101 Reasons to Own the World's Greatest Investment: Warren Buffett's Berkshire Hathaway (0-471-41123-X).

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Автор: Ayano Morio

"Buffett has generously endowed us all with a sensible and intelligent roadmap for investing." —Robert G Hagstrom «Warren Buffett – The Oracle of Everything. He has been right about the stock market, rotten accounting, CEO greed, and corporate governance. The rest of us are just catching on.» —Fortune «Warren Buffett has turned value investing into an art form, piling up the world's second largest individual fortune and persuading millions to mimic the low-tech, buy-and-hold style of stock picking he practices at Berkshire Hathaway.» —Time «Buffett and Munger are, without doubt, two of the greatest investors and capital allocators of all time, so investors would be well served to study their thinking carefully.» —The Motley Fool «Warren Buffett – Ace stockpicker, and now, an empire-builder.» —BusinessWeek

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Автор: Wuni Hu

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Автор: Klaus-Dieter Thill

Die «F?nf-Minuten-Facts&Figures aus der Gesundheitswirtschaft» geben – themenspezifisch in kurzer und ?bersichtlicher Form aufbereitet – Einblicke in Hintergr?nde, Entwicklungen und Trends des Gesundheitsmarktes sowie der hier t?tigen Akteure. Die Publikation «Warum muss ich bei meinem Arzt so lange warten? – Ein Blick f?r Patienten hinter die Kulissen von Arztpraxen» zeigt Patienten und an der Materie Interessierten, welche Gr?nde daf?r verantwortlich sind, dass in Arztpraxen h?ufig sehr lange Wartezeiten in Kauf genommen werden m?ssen.

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Автор: Karl-Georg R?tten

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Автор: Neil Grigg S

A detailed look at the water industry and the trends that can lead to investment opportunities Water has quickly grown into a big global business, with annual revenues in the United States alone reaching over $200 billion. In the years ahead, companies as well as governments must find innovative ways to address important issues within this field without sacrificing basic needs, such as safety of drinking water or the reliability of water for energy production. Nobody understands this better than author Neil Grigg, a forty-year veteran of the water industry, and now, with Water Finance, he shares his extensive experience with you. Most of the water business operates under the radar, but with this reliable resource, Grigg shines a bright light on this essential area and offers comprehensive coverage of the public responsibilities and private opportunities associated with it. While Water Finance does contain many facts and figures, it also takes the time to pull together the various aspects of water, going far beyond water as just a commodity, to skillfully explain it as the integrated business that it is. Opens with a detailed discussion of the water industry before turning its focus to water handling, which includes water supply, wastewater, industrial water, storm water, irrigation and drainage, and instream flows Reveals the different driving forces, and issues, surrounding the water industry such as government involvement, privatization, law and regulations, financial structure, water and health, and workforce capacity Offers insights on water industry business, careers, and investments Organized around the idea that the water business is about all aspects of handling water, from the global environment to your tap, Water Finance contains the information you need to succeed in this dynamic field.

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Автор: Vincent Guinot

This second edition with four additional chapters presents the physical principles and solution techniques for transient propagation in fluid mechanics and hydraulics. The application domains vary including contaminant transport with or without sorption, the motion of immiscible hydrocarbons in aquifers, pipe transients, open channel and shallow water flow, and compressible gas dynamics. The mathematical formulation is covered from the angle of conservation laws, with an emphasis on multidimensional problems and discontinuous flows, such as steep fronts and shock waves. Finite difference-, finite volume- and finite element-based numerical methods (including discontinuous Galerkin techniques) are covered and applied to various physical fields. Additional chapters include the treatment of geometric source terms, as well as direct and adjoint sensitivity modeling for hyperbolic conservation laws. A concluding chapter is devoted to practical recommendations to the modeler. Application exercises with on-line solutions are proposed at the end of the chapters.

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Автор: Vincent Guinot

This second edition with four additional chapters presents the physical principles and solution techniques for transient propagation in fluid mechanics and hydraulics. The application domains vary including contaminant transport with or without sorption, the motion of immiscible hydrocarbons in aquifers, pipe transients, open channel and shallow water flow, and compressible gas dynamics. The mathematical formulation is covered from the angle of conservation laws, with an emphasis on multidimensional problems and discontinuous flows, such as steep fronts and shock waves. Finite difference-, finite volume- and finite element-based numerical methods (including discontinuous Galerkin techniques) are covered and applied to various physical fields. Additional chapters include the treatment of geometric source terms, as well as direct and adjoint sensitivity modeling for hyperbolic conservation laws. A concluding chapter is devoted to practical recommendations to the modeler. Application exercises with on-line solutions are proposed at the end of the chapters.

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Автор: Fredrik Arnander

Leadership is not just for the execs in the corner office. It’s time we all stepped up and developed the mind of a leader. In a time of rapid technological change and economic uncertainty, businesses that thrive will do so through empowering employees at all levels to take an active role in leading themselves and their organisations to success. It's time that we all, at every stage of our careers, started to think proactively, take responsibility and excel in work. This is the new face of leadership – consensual and nonhierarchical. Scandinavian entrepreneur and business guru Fredrik Arnander outlines strategies and tools for transforming anyone into an effective leader. He offers a simple, straightforward, highly-practical approach to developing the leader mindset. And these aren't lessons from on high – they're clear and functional examples drawn from real life experiences. We Are All Leaders is all about empowerment – it will transform you into a confident, focused visionary…and can help you inspire that same passion in others. A refreshingly simple and practical guide to leadership for anyone who wants to progress in their work Based on the author's experience of running fast technology companies, creating agile and flexible organisations through leadership at all levels Lessons are taught via easy to follow dialogue between a mentor and apprentice, exchanges which emphasise teamwork and reciprocal learning «Everyone should read this book. It provides useful insights and examples that will help you grow as a leader irrespective of whether you are just starting out in your career or if you are a seasoned CEO» Rikard Steiber, Global Marketing Director, Mobile & Social, Google «Shows us how real-world leadership succeeds both in daily business as well as in our everyday lives. Well-researched, the book speaks in human terms, with smart examples, and clearly defines the partnership between team leadership and persoanl growth» Scott Raskin, CEO, Mindjet

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Автор: Кевин Круз

Achieve a fully engaged workforce What if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role? For companies, this scenario leads to breakthroughs in productivity, customer service, profitability, and shareholder value. For individuals, it means better health, stronger relationships with family and friends, and greater happiness. We sketches the landscape of today's changing job environment and gives managers and individual employees alike a road map to full engagement. Anchored with specific metrics, based on studies of 2 million people, includes engagement, retention, customer loyalty, and profitability Scientific research and academic insights are translated into actionable steps Authors have extensive experience in cutting-edge human resources solutions Achieve breakthrough results for yourself and your organization with the power of full engagement from We.

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Автор: Rania Anderson H

You cannot win without a workplace where women and men have equal opportunities, equal input, and equal power. —Dominic Barton, Global Managing Partner, McKinsey & Company On almost a daily basis, we read stories in the news about high-profile male leaders, CEOs, venture capitalists, and entrepreneurs harassing and acting inappropriately toward the women with whom they work. Following such revelations, these men generally lose their jobs, and their companies lose valuable female talent, customers/clients, and their reputations. And, although we regularly hear stories about the «bro culture» that obstructs women's progress and creates hostile work environments for them, we haven't heard as much about the efforts of good men who want to change the in-office behavior of their teams and companies so that they and women they work with can realize their full potential and their businesses can thrive. This book teaches men and managers how to respond in these situations and how to lead by example. In WE: Men, Women, and the Decisive Formula for Winning at Work, Rania Anderson lends her guidance on this exact topic. Social mores have changed, and yet, well-intentioned managers simply don't always know what to do and what's appropriate and useful to actively recruit, retain, and advance more women into leadership. They want to be told how this can make a difference to them and how they can make a difference— this book shows you how to improve your own results and win in business: A new playbook to recruit and retain high-caliber women Take actions to work effectively, elevate and lead with women in the workplace Discover how traditional social roles exert a powerful pull on people of both genders and what to do about it. End confusion of male leaders In the #MeToo era when everyone else is focused on what’s wrong and what not to do, WE: Men, Women, and the Decisive Formula for Winning at Work, is about what’s going well and what you can do. Men who are front-line managers, middle managers, and senior managers have been sidelined and left out of efforts to achieve gender parity for too long. Now, these guys can get back in the game!

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Автор: Norbert Mindel M

A practical guide to managing wealth in modern times Wealth Management in the New Economy addresses a wide array of wealth management topics and established financial theories. Author Norbert Mindel has successfully advised his clients for more than three decades in the business. Now, with this new book, he shares the wisdom he has acquired and offers valuable insights into successful wealth management in an economy that has changed dramatically over the past year. Along the way, Mindel explores the essential aspects of this discipline, including the keys to wealth creation, properly managing risk, asset protection, planning for a prosperous retirement, and many other issues that you need to understand in order to survive and flourish in today's economy. While market forces are far too complex to be fully predicted or exploited, it is still possible to protect and grow your-or your client's-wealth. Wealth Management in the New Economy will show you how to achieve this important goal. Reveals how you can reduce market risk by using proven theories of portfolio management Written by accomplished financial advisor, attorney, and CPA Norbert Mindel Lays out strategies wealth managers and investors both can use to protect and grow wealth in the new economy For practical financial guidance you can count on, look no further than Wealth Management in the New Economy.

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Автор: Bishara Bahbah A

Expert wealth manager Bishara A. Bahbah offers a complete guide to creating financial security. From explaining the basics of wealth management to providing an in-depth look at setting up an estate plan, managing debt, purchasing insurance and employing tax-saving strategies, Wealth Management in Any Market is a one-stop-shop for individuals looking to protect their assets and build wealth to weather any financial climate.

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Автор: Charlotte Beyer B

You are the CEO of My Wealth, Inc. – so Take Charge! Wealth Management Unwrapped provides you with the tools and tips you need to take back control and more effectively manage your money. Wall Street veteran Charlotte Beyer conducts a tour of the wealth management industry, guiding you through the complexities and jargon with straightforward, no-nonsense expertise. From choosing an advisor and understanding the fine print, to fulfilling your responsibilities as CEO of My Wealth, Inc. this book offers all-in-one guidance for anyone ready to take charge of their finances. This revised and expanded version has been updated with NEW information, for women investors who seek the best advisor, older investors who confront investment choices, and a discussion on both robo-advisors and the impact of your wealth on your children. The companion website includes new interactive diagnostics to help you get started, assess your progress and then see how you compare to others who face similar challenges. By stripping away industry tech-speak and the all-too-common self-promotion, you will: Understand the difference between advisor and money manager Learn the best questions to ask when interviewing an advisor Dissect fee disclosure statements and conflicts of interest Find out if you might be a do-it-yourself investor and learn why that might make sense for your personality The wealth management industry has undergone massive change over the past 25 years. New services or products spring up, yet impenetrable language and marketing hype leave you with precious little practical information. In two or three hours of reading made easier thanks to the bold, often amusing illustrations, you will be a far smarter investor, not by learning the jargon but by applying common sense and insisting on clearer communications from your advisor. You and your advisor can create an even stronger and long lasting partnership by reading this book together. Wealth Management Unwrapped is like a powerful GPS, whether you're a novice or sophisticated investor, offering you a much clearer view of how to fully realize the dreams and goals your wealth now affords you.

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Автор: Keith Whitaker

A critical resource for families managing significant wealth Wealth of Wisdom offers essential guidance and tools to help high-net-worth families successfully manage significant wealth. By compiling the 50 most common questions surrounding protection and growth, this book provides a compendium of knowledge from experts around the globe and across disciplines. Deep insight and thoughtful answers put an end to uncertainty, and help lay to rest the issues you have been wrestling with for years; by divulging central lessons and explaining practical actions you can take today, this book gives you the critical information you need to make more informed decisions about your financial legacy. Vital charts, graphics, questionnaires, worksheets and other tools help you get organised, develop a strategy and take real control of your family's wealth, while case studies show how other families have handled the very dilemmas you may be facing today. Managing significant wealth is a complex affair, and navigating the financial world at that level involves making decisions that can have major ramifications – these are not decisions to make lightly. This book equips you to take positive action, be proactive and make the tough decisions to protect and grow your family's wealth. Ensure your personal and financial success and legacy Access insight and data from leading experts Adopt the most useful tools and strategies for wealth management Learn how other families have successfully navigated common dilemmas When your family's wealth is at stake, knowledge is critical – and uncertainty can be dangerous. Drawn from interactions with hundreds ofwealthy individuals and families, Wealth of Wisdom provides a definitive resource of practical solutions from the world's best financial minds.

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Автор: Kaycee Krysty

Tailoring retirement for successful business leaders Traditional retirement planning fails to meet the needs of wealthy baby boomers, particularly those who are business leaders. There is no “one size fits all” answer. Wealth Regeneration at Retirement: Planning for a Lifetime of Leadership presents an alternative – one that acts more like a GPS. The authors, Kaycee Krysty and Bob Moser, leaders of the highly regarded Seattle-based wealth management firm, Laird Norton Tyee, use a proprietary discipline, Wealth Regeneration®, to calculate the route to retirement and beyond for those at the top. The authors challenge successful boomers to redefine retirement on their own terms. They outline a process to create a sustainable plan to achieve retirement objectives. Their years of experience in counseling CEO’s and business founders through transitions is reflected throughout. For many successful boomers, the answer to the prospect of retirement has been, “I’d rather not.” Yet change is inevitable. Wealth Regeneration at Retirement provides a thoughtful and thorough way for leaders to move onward. Describing Wealth Regeneration in a digestible, actionable format, the book provides the framework, tools, and techniques that successful baby boomers and their advisors need to incorporate this innovative approach for a lifetime of leadership and legacy. Packed with learning aids, including graphics, diagrams, worksheets and exercises, the book helps readers build a unique life plan that is about more than simply retirement. The book includes: A proprietary approach to retirement planning that changes seamlessly when times and circumstances change A four component methodology – Where You Are; What You Want; What to Do; and Make it Happen – to ensure continuous feedback, accountability, and measurement of lifetime goals Retirement planning expertise from wealth management firm Laird Norton Tyee Wealth Regeneration at Retirement: Planning for a Lifetime of Leadership is artfully illustrated and filled with practical advice for wealthy baby boomers and the financial advisors they rely on. It explains exactly how to build a personalized and sustainable plan for retirement no matter where life may lead.

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Автор: Merrill Lynch

In Wealth, Merrill Lynch and Capgemini present a readable guide on what drives the success of HNWIs, as well as the trends, growth, increased complexity and competitiveness of the global wealth management market, all based on over a decade of research. Full of wealth-building strategies for HNWIs everywhere, as well as for those who aspire to join their ranks and those who advise them, Wealth is a complete guide to successful holistic wealth management. Comprehensive coverage includes: What you should aspire to achieve with your wealth management goals. New ways in which HNWIs should be thinking about planning for the future. How to get to the next level of wealth. Trends, similarities and differences in various regions around the world. Innovative approaches to asset allocation and alternative investments. The increasing role of philanthropy, the growing importance of inter-generational wealth transfer, and other emerging issues for HNWIs. In-depth interviews with prominent high-net-worth and ultra-high-net-worth individuals as well as advisors. Provocative thinking on where the future of the wealth management industry is going.

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Автор: Tami Longaberger

Tami Longaberger is CEO of The Longaberger Company, the premier U.S. manufacturer of handcrafted baskets and other home and lifestyle products. With great tenderness, transparency, and candor, this book opens her heart, offering readers a glimpse of her unique “American Dream”—the kind not handed down or given freely—but earned by hard work and fierce tenacity. Whether sharing memories of her impoverished childhood in Appalachia or accounts of reaching out to business women of the Middle East, Longaberger evokes a balanced nostalgia for the sweetness of the past comingled with a passionate call for hope for the future. Weaving Dreams prompts readers to dream bigger, think more broadly, and risk taking the road less traveled in business and in life. The life lessons remind us that we are all much more similar than distinct, that we have much for which to be grateful, and that the love of family is a treasure to be valued above all else. In Weaving Dreams: The Joy of Work, the Love of Life, Tami Longaberger emerges as a clear voice of encouragement and inspiration, challenging us all to live each moment to the fullest.

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Автор: Bradley Jones L

Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.

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Автор: Avinash Kaushik

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Автор: John Arnold

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

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Автор: Adam Franklin

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

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Автор: Группа авторов

This all-new edition of Web-Based Training is filled with practical charts, tables, and checklists that shows you how to design winning training programs for delivering instruction on the Web. Well grounded in the time-tested principles of great instructional design and adult education, Web-Based Training takes a step back from the whirlwind of technical guides and offers a extensively-researched handbook. For everyone seeking to learn more about the subject, Driscoll gives you illustrative examples from a wide range of organizations large and small. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Автор: Andr? Sternberg

Als Menschen versuchen wir immer, Dinge auf einzigartige Weise zu entdecken. Wir wollen kreativ durch interessante und interaktive Lernmethoden lernen, weil Informationen dabei l?nger im Ged?chtnis bleiben. Im Marketing gibt es einen Prozess namens Spielifizierung, der diese Art von Lernmethoden anwendet und diese dazu nutzt, Leute zur Teilnahme zu verleiten und wenn es Partizipation gibt, halten die Leute an die an Ihrem Produkt oder Ihrer Dienstleistung interessiert sind.
Was ist Spielifizierung? Spielifizierung ist ein Prozess der Implementierung von Spielmechaniken in nicht Spiel bezogene Bereiche und Branchen. Dieses Konzept basiert auf dem Prinzip, dass die neue Generation im Vergleich zur fr?heren Generation mehr Affinit?t zu Spielen hat. Spielmechaniken sind in verschiedenen Anwendungen und Prozesse integriert, um Aufmerksamkeit von allen Menschen, Studenten, Mitarbeitern, Kunden usw. zu erhalten.
Im Allgemeinen ist es eine neue Technik, um den Markt zu erreichen. Spielifizierung wird aus verschiedenen Gr?nden immer beliebter. Es kann Menschen die M?glichkeit geben, zu lernen und gleichzeitig Spa? zu haben und zu genie?en. Es ist auch eine Strategie, die von vielen Firmen angewandt wird, damit ihre Kunden immer zu ihnen zur?ckkehren. Es kann in verschiedenen Formen wie Wettbewerben, Verlosungen und anderen spannenden interaktiven Spielen vorkommen.
Wie kann Spielifizierung Ihrem Gesch?ft nutzen? Aus der Marketing-Perspektive bietet Spielifizierung mehrere Vorteile. Wenn Sie diese Methode mit einem bestimmten Produkt oder Marke kombinieren, kann das Gesch?ft gut gedeihen. Viele loyale Marketer setzen diese Art von Strategie ein, um sicherzustellen dass ihre bestehenden Kunden ihr Produkt oder ihre Marke unterst?tzen.
Damit Spielifizierung zum Erfolg wird, m?ssen wichtige Faktoren ber?cksichtigt werden. Einer davon ist Inhalt (Spiele, Wettbewerbe, Verlosungen, Umfragen und ?hnliches), die von hoher Qualit?t sein m?ssen. Qualitativ hochwertige Inhalte sind eine bekannte Phrase, die Sie vielleicht schon oft geh?rt haben. Aber es ist eine Tatsache, das exzellente Inhalte immer viele Menschen ansprechen und wenn sie sehen das Inhalte gut sind, kommen sie immer zu Ihnen zur?ck. Dieser Inhalt sollte so fesselnd sein, weil die Leute permanent auf qualitativ hochwertige Materialien angewiesen sind.
Eine gew?hnliche Marke von Dienstleistungen oder Produkten kann durch Spielifizierung zu aufregendem und einnehmendem Spa? Material verbessert werden. Auf diese Weise werden Marketingstrategien neu und interaktiv. Durch diese Methode k?nnen Unternehmen ihre M?rkte sehr gut ?ber die Benutzerbindung steuern und sie dazu ermutigen, an einer Community teilzunehmen, sie mit Freunden zu teilen und sogar Ihre Freunde einzuladen, sich Ihnen anzuschlie?en.
Durch Spielifizierung k?nnen Sie eine Fan Basis schaffen, die Ihre Marke immer unterst?tzen werden. Alles in allem baut Spielifizierung Kundenloyalit?t auf, unterh?lt, motiviert und bindet Kunden und sogar Mitarbeiter ein. Es macht Kunden ?berweisung m?glicht und erh?ht den Umsatz des Unternehmens. Es kann h?chste Zeit f?r Sie sein, Ihr Gesch?ft zu verbessern.
Dieses eBook wird Sie durch den Prozess der Verwendung von Spielifizierung f?hren.

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Автор: Rich Page

Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

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Автор: Andr? Sternberg

Seit dem Aufkommen des Internets war das Gesch?ft gut, wenn nicht besser als zuvor. Dies liegt daran, dass das Internet eine bessere M?glichkeit bietet, gleichzeitig Informationen ?ber die Produkte und das Unternehmen zu verbreiten.
Daher wissen die meisten Unternehmen, dass die Verbreitung des Online-Gesch?fts das Einkommen schaffende Potenzial des Gesch?fts definitiv steigern wird.
Die meisten Online-Unternehmer sind jedoch der Ansicht, dass ein Online-Unternehmen ein eigenes Produkt haben muss, um im Internet ein gutes Einkommen zu erzielen. Dies liegt daran, dass alles ein Verkauf ist, selbst die Gedanken, die Sie im Kopf haben, k?nnten als zum Verkauf stehendes Produkt gelten, wenn sie im Internet f?r die Verwendung durch andere Personen pr?sentiert werden.
Im Gegensatz zu den meisten verbreiteten ?berzeugungen beschr?nkt Sie ein eigenes Produkt jedoch nicht auf die zahlreichen M?glichkeiten, durch die Verwendung einer «Lizenz», die mit einem «Informationsprodukt» verbunden ist, das Sie online erwerben k?nnen, mehr zu verdienen. Diese werden als Handelsmarken Rechte bezeichnet.
Private Label Rechte ist nur eines der drei «Grundrechte», die im Konzept der Vermarktung von Wiederverkaufs Rechten enthalten sind. Unter den dreien gelten die Handelsmarken Rechte als die besten und lohnendsten.
Private Label-Rechte werden in einem Zertifikat oder einer Autorisierung dargestellt, die mit einem «Information Element» versehen sind. Die Grundlage von Handelsmarken Rechten besteht darin, den Menschen zu erm?glichen, die Elemente der genannten Waren zu transformieren, neu zu organisieren, zu ?ndern oder zu verbessern, um sie den pers?nlichen W?nschen und Sehns?chten des K?ufers anzupassen.
Wenn Sie beispielsweise ?ber ein Markenrecht verf?gen, k?nnen Sie den Inhalt eines E-Books leicht trennen und jemanden zum Kauf des Inhalts als Abfolge von Schriftst?cken verleiten.
Eines der besten Dinge bei Handelsmarken Rechten ist, dass Sie dasselbe auch umgekehrt tun k?nnen. Wenn Sie beispielsweise eine Reihe von Informationsprodukten wie eine Sammlung von Artikeln mit Private Label-Rechten erwerben konnten, k?nnen Sie diese problemlos zusammenf?hren, ohne dass das Risiko einiger rechtlicher Probleme besteht. Daher k?nnen Sie verschiedene Artikel von verschiedenen Eigent?mern sammeln. Mit einem gemeinsamen Gedanken k?nnen Sie ein kreatives Meisterwerk erfinden.
Dar?ber hinaus k?nnen Sie mit Private Label Rechten einfach einige Informationen an das Produkt anh?ngen, um es aussagekr?ftiger und kreativer zu gestalten. Auf diese Weise entsteht der Eindruck, ein eigenes Produkt zu haben.
Das Beste ist, Sie k?nnen sogar Ihren Namen als Autor des genannten Werkes angeben. Dies ist der Gewinn bringende Aspekt von Handelsmarken Rechten. Auf diese Weise m?ssen Sie den Hauptautor des Werks nicht angeben.
F?r diejenigen, die sich der Vorteile der Verwendung von Handelsmarken Rechten noch nicht bewusst sind, finden Sie in diesem eBook eine Liste einiger Vorteile sowie weitere wichtige Informationen wie Sie den besten Profit mit Private-Label-Rechten erzielen k?nnen.

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Автор: Karl-Heinz G?ttert

Weihnachten wird weltweit gro? gefeiert, von Christen wie Nichtchristen. Karl-Heinz G?ttert fahndet in der Kirchen- und Weltgeschichte nach Ursprung und Entwicklung dieses unvergleichlichen Festes. Er findet unglaubliche Ereignisse und skurrile Br?uche: Wie wurde aus der Geburtsszene im Stall Jahrhunderte sp?ter eine kirchliche Feier, um den Glauben an Jesus als Erl?ser zu st?rken? Warum nahm man als Termin ausgerechnet die Wintersonnenwende, die bis in die Neuzeit f?r Trubel und Verbote sorgte? Wie trugen Folklore und Kommerz zum Erfolg des Festes bei? Und in welchem Wettbewerb zueinander standen Krippe und Christbaum? Ein spannender historischer ?berblick f?r alle, die Weihnachten lieben, wie auch f?r diejenigen, die daran verzweifeln.

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Автор: Elle Brownlee

Dan Farnsworth verschl?gt es aus dem warmen Kalifornien auf eine Rettungsstation mitten im Nirgendwo Alaskas. Nat?rlich auch, um dort zu arbeiten, aber insgeheim will er das Verschwinden eines Seenotretters aufkl?ren. War es wirklich nur ein Unfall oder steckt doch mehr dahinter? Sein erster Anlaufpunkt ist der distanzierte Karl Radin, der die ungl?ckselige Rettungsmission geleitet hat und jetzt Dans Vorgesetzter ist. W?hrend die beiden M?nner Seite an Seite den Gefahren der rauen Umgebung trotzen m?ssen, knistert es schon bald gewaltig zwischen ihnen. Aber kann Dan Karl tats?chlich vertrauen?
Band 47 der «BELOVED»-Romantikreihe. Buch ist in sich abgeschlossen.

Серия: BELOVED

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Автор: Lena Wilde

Viktor Hieronymus Ritter ist jung und verm?gend. W?hrend die meisten seiner Freunde mit den Auswirkungen der Krise zu k?mpfen haben, k?nnte der Unternehmersohn ein sorgloses Leben f?hren. Doch das gelingt ihm nicht recht. Er kann die Augen nicht vor den gesellschaftlichen Missverh?ltnissen seiner Zeit verschlie?en. Als im Jahr 2011 die Protestbewegungen um Occupy Wallstreet entstehen, f?llt Viktor auf, was ihm bis dahin so sehr gefehlt hat: Eine politische Alternative in Zeiten der angeblichen Alternativlosigkeit. Wenige Monate sp?ter steht seine Partei auf den Wahlzetteln.
Ein Roman, der unterhaltsam wie ernsthaft an das Spektrum der M?glichkeiten erinnert.

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Автор: Группа авторов

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Автор: Greg Lewis

Achieve your goals by selectively engaging the right people and connecting well with them Smart executives who want to reach virtually any business goal-from raising capital to finding sales leads to finding the perfect job-know that networking is the key to their success. But traditional networking approaches-meet as many people as possible, amass huge numbers of «connections» and «friends» in your LinkedIn and Facebook networks-rarely produce more than a handful of relationships that pay off. In Well-Connected, networking maven and coach Gordon Curtis explains that the secret to building truly effective relationships is to narrow–rather than widen–your network. His proven methodology for building key relationships that deliver results every time emphasizes selectively engaging the right people and connecting with them well : First, identify a «critical enabler,» someone who has access to the knowledge you need and is inclined to help you; second, unlock the critical enabler's willingness and ability to provide what you need by offering her something valuable before you ask her or him for anything. Well-Connected reveals a breakthrough approach to networking that delivers predictable, positive results Filled with success stories, the book provides an accessible action plan for all readers Networking maven Gordon Curtis has been featured in The Wall Street Journal, The Boston Sunday Globe, Fast Company Magazine Well-Connected serves as the playbook for sophisticated business people who know there's a better way to connect with the right people to get things done better and faster.

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Автор: Andreas Paul Bosch

It's all about Flow! In diesem Workbook finden Trainer speziell von Mannschaften praxiserprobte Wege, um ihr Team in den Flow zu bringen. Warum? Weil eine Mannschaft im Flow pure Spielfreude lebt, klare Aufgabenfokussierung zeigt, h?chsten Einsatz gibt und insgesamt ihre beste Leistung abruft!
Das beste Erlebnis f?hrt zum besten Ergebnis! Lerne mit dieser Anleitung Schritt f?r Schritt wie das geht.
BONUS: Auch Trainer sollten im Flow sein, wenn sie besser coachen wollen, denn Flow ?bertr?gt sich! Ist der Trainer im Flow, sind die Spieler auch eher im Flow. Fang also bei Dir an und bring zuerst Dich selbst in den Flow-Zustand. Resultat: Du wirst bessere Ansprachen halten und w?hrend des Spiels bessere Entscheidungen treffen.

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Автор: Chris Renata

Eine Frau wurde von einer Hamburgerin 1948 in Th?ringen geboren. Der Vater war Lehrer. Nach beh?teter Kindheit ergriff auch sie den Beruf als Lehrerin in der DDR. 1970 heiratete sie einen Chemiker mit dem sie zwei Kinder bekam. Die Ehe scheiterte und kurz nach den Ereignissen der WENDE lie? sie sich 1990 scheiden. 1991 lernte sie einen adeligen Niedersachsen kennen, der 25 Jahre ?lter war. 1994 heiratete das Paar in Las Vegas. Sie verbrachten eine gl?ckliche Zeit miteinander und machten viele Reisen. Nach mehreren Schicksalsschl?gen verstarb 2010 der Ehemann.

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Автор: Susi Safer

Исполнители: Maren Meier

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Автор: Detlev Reich

Wenn Gott dir schreibt
Jeder w?nscht sich bedingungslos geliebt zu werden. Doch leider sp?ren oder erleben das nicht alle. Wobei aus Annahme und grenzenloser Liebe wirkliche Freiheit, Dankbarkeit und wiederum Liebe f?r andere entsteht.
Was w?re nun, wenn der Vater im Himmel dir seine Liebe auf ganz pers?nliche Art und Weise sagen w?rde? Welche Auswirkungen h?tte das auf dein Leben?
Dieses Buch mit «Briefen von Gott» ?berrascht mit einer einzigartigen Annahme und neuen Blickwinkeln von Gottes Art und bringt so die Beziehung zu ihm auf eine neue und ganz pers?nliche Ebene.

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Автор: Cyrus Achouri

Manager als Architekten kollektiver Intelligenz
Das Buch pr?sentiert systemische F?hrung als einen effizienten, der Natur lebender Systeme entsprechenden Ansatz. Es spannt einen interdisziplin?ren Bogen ?ber Evolutionsbiologie, Physik, Chaosforschung, Erkenntnistheorie, Philosophie, Kognitionswissenschaften, Entwicklungspsychologie, Coaching, kulturelle Evolution bis hin zur aktuellen F?hrungsstillehre.
Anstatt nur Managementtechniken zu behaupten, werden diese auf aktuelle (natur)wissenschaftliche Ergebnisse zur?ckgef?hrt. Der Leser erh?lt ein modernes Verst?ndnis systemischer F?hrung.
Achouri bietet dem Leser nicht nur einen spannenden Einblick in die aktuelle Systemtheorie, sondern auch ein praktisches F?hrungshandbuch, das mit einem 30-Punkte-Plan systemischer F?hrung abschlie?t.

Серия: Dein Business

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Автор: Annamarie Ryter

Dieses E-Book enth?lt komplexe Grafiken und Tabellen, welche nur auf E-Readern gut lesbar sind, auf denen sich Bilder vergr?ssern lassen.
Dieser Sammelband lanciert eine Schweizer Diskussion zur professionellen Begleitung von Jugendlichen bei der Berufsintegration. Wirtschaftliche Ver?nderungen f?hrten seit den 1990er-Jahren zu strukturellen Problemen und einem Reformbedarf der Berufsbildung. Die Anforderungen an Jugendliche im ?bergang von der Schule in eine Ausbildung sind gestiegen. Sie m?ssen Umwege in Kauf nehmen und brauchen mehr Unterst?tzung bei der Lehrstellensuche. Bund, Kantone und Private haben reagiert und verschiedene Programme wie Br?ckenangebote und Motivationssemester eingerichtet. Entstanden ist damit ein interprofessionelles Handlungsfeld, in dem sich Fragen zu Professionalit?t und Kooperationen neu stellen. Und die Jugendlichen fragen sich vermehrt: Wer hilft mir, was zu werden? Das Buch enth?lt Aufs?tze von Fachpersonen aus der Schweiz und Deutschland, u. a. zu folgenden Themen: das ?bergangssystem, Berufswahl zwischen Wahl und Selektion, Lehrvertragsaufl?sungen, die Rolle von Lehrpersonen, Sozialarbeit, Sonderp?dagogik und Berufsberatung in der Berufsintegration, interkulturelle Elternarbeit, Kooperationsmodelle, Erm?glichungsdidaktik und Coachingmethoden. Um die unterschiedlichen Perspektiven sichtbar zu machen, sind allen Hauptartikeln Erfahrungs- berichte und Reflexionen aus der Praxis gegen?bergestellt. Portr?ts von Jugendlichen im ?bergang runden dieses Werk ab.

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Автор: Heidi Putz

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Автор: Matthias Rathmer

Ern?chtert sind sie, die ?gypter, entt?uscht, m?de und still. Gefangen sind sie zwischen, zwischen Macht und Ohnmacht. Ihre «Revolution» ist gescheitert. Wieder werden sie gerne regiert, erneut von einer elit?ren Clique. Ausgerechnet. Denn genau gegen Alleinherrschaft, soziale Ungerechtigkeiten, Amtsmissbrauch und Korruption hatten sie einst so vehement protestiert. Blutspuren durchziehen das Land. Die ?gypter leben im Duell ihrer D?monen. Wieder spaltet Zorn ihre Gesellschaft.
Millionen stecken den Kopf in den W?stensand. Noch mehr haben sich verdrossen zur?ckgezogen, in ihr Privatleben, mit ihrer Religion. Das hat fatale Folgen. Auf lange Sicht wird so aus ihrem Land gewiss kein demokratischer Staat werden.
Matthias Rathmer lebt seit vier Jahren im Land am Nil. Seine Kurzgeschichten und Essays entdecken die Seele der Nation, die Liebesw?rdigkeit ihrer Menschen, ihren Alltag, Schr?ges, Buntes und Unm?gliches. Vor allem aber die ?gypter selbst. In ihrem Stolz, ihrer W?rde und in ihrem Volksgef?hl, dem Zorn. Den kein M?chtiger reizen sollte.

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Автор: Ralph Hartleben E

Werbe- oder Kommunikationsberater in Unternehmen, Kontakter oder Strategic Planner in Agenturen oder Consultants m?ssen Gesch?ftsstrategien analysieren, Elemente aus der Marketingtheorie praxisgerecht umsetzen und daraus Entscheidungen zur Kommunikation konsistent ableiten. Unterst?tzt durch eine F?lle von Beispielen pr?sentiert dieses Buch einen praxisbew?hrten Ansatz, ein «Konzept f?r Konzepte».

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Автор: Todd Davis

In seinem Wall-Street-Journal-Bestseller zeigt FranklinCoveys Chief People Officer Todd Davis, dass das gr??te Kapital einer Organisation nicht ihre Mitarbeiter, sondern die Beziehungen zwischen den Mitarbeitern sind. Diese wiederum sind Ausdruck f?r die pers?nliche Effektivit?t jedes Einzelnen. Letztendlich ist die F?higkeit der Mitarbeiter, gute Beziehungen aufzubauen und aufrechtzuerhalten, der entscheidende Wettbewerbsvorteil eines Unternehmens.
Davis zeigt f?nfzehn bew?hrte Praktiken auf, mit denen einflussreiche F?hrungskr?fte auf jeder Ebene einer Organisation Verantwortung ?bernehmen, die Qualit?t der Interaktion mit anderen verbessern und die F?higkeiten effektiver Beziehungen beherrschen. Dabei st?tzt sich der Autor auf reale Geschichten aus seiner langj?hrigen Unternehmenspraxis; Davis' drei?igj?hrige Erfahrung im Beobachten, F?hren und Coachen anderer bringt diese Erfahrungen vermittelt durch seinen zug?nglichen, einnehmenden Stil zum Leben.
Der Autor beschreibt in seinem neuen Buch die h?ufigsten Beziehungsfallen, die sich negativ auf pers?nliche Karrieren und organisationsbezogene Ergebnisse auswirken – f?r Berufst?tige auf allen Ebenen der Wirtschaft, im Regierungs- und Bildungssektor, vom Teamleiter bis zum Pr?sidenten und CEO. Ein praktischer Leitfaden f?r alle, die sich einen Wettbewerbsvorteil f?r ihre Organisation verschaffen m?chten, indem sie effektive Beziehungen aufbauen – von den Leistungssteigerungsexperten von FranklinCovey.

Серия: Dein Business

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Автор: Georgius Anastolsky

Ihre Beziehungen zu anderen Menschen gehen st?ndig in die Br?che? Sie sind oft alleine? Sie gehen anderen Personen aus dem Weg? Sie haben generell Probleme im Umgang mit anderen Menschen?
Dann leiden Sie m?glicherweise unter Beziehungsangst! Und wenn diese Angst so weit fortgeschritten ist, dass Sie dadurch massiv in Ihrem Leben beeintr?chtigt sind, dann ist es an der Zeit die richtigen Ma?nahmen zu ergreifen, gegen diese St?rung vorzugehen. Welche Ma?nahmen das sein k?nnen, dass erfahren Sie in dem Ratgeber-eBook:
"Werden Sie gl?cklich mit Ihren Mitmenschen – Steigern Sie Ihre Lebensqualit?t, indem Sie Ihre Beziehungs?ngste ?berwinden"
Greifen Sie zu diesem Erste-Hilfe-Ratgeber und machen Sie sich schlau ?ber das Ph?nomen der Beziehungsst?rung. Nutzen Sie die zahlreichen Tipps und entscheiden Sie danach selbst, ob es notwendig ist, professionelle Hilfe hinzuzuziehen.

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Автор: Matthias Herberich

Eine v?llig unbekannte Wasserleiche im Gorilla Kost?m – Eine Faschingsveranstaltung – Viele Ungereimtheiten – ein kniffliger Fall f?r Kommissar Plattler.Eine v?llig unbekannte Wasserleiche im Gorilla Kost?m – Eine Faschingsveranstaltung – Viele Ungereimtheiten – ein kniffliger Fall f?r Kommissar Plattler.

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Автор: Michael Schulte

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Автор: Kurt Nagel

Prozesse im Betrieb verbessern und Wertsch?pfung erh?hen Dieses Buch wendet sich an angehende „Gepr?fte Betriebswirte/-innen nach der Handwerksordnung“ sowie F?hrungskr?fte aus dem Handwerk. Die Ausrichtung ist der Bezug auf die Lehr- und Lernsituationen im Unterricht. Damit wird eine hohe Handlungsorientierung im Unterricht als Ziel fixiert. Das Thema „Wertsch?pfung“ ist f?r Handwerksbetriebe bzw. f?r F?hrungskr?fte aus einer Vielzahl von Gr?nden wichtig. Einige davon seien hier genannt: Eine optimale Wertsch?pfung verlangt eine gute Struktur- und Prozessorganisation. Da st?ndig Ver?nderungen in den Umfeldbedingungen gegeben sind, gilt es insbesondere, die Prozessorganisation anzupassen. Kennzahlen und Messkriterien zur Steuerung der Wertsch?pfung helfen, die Wertsch?pfung im Betrieb zu optimieren. Angehende „Gepr?fte Betriebswirte/-innen nach der Handwerksordnung“ lernen praxisbew?hrte Ans?tze und Schwerpunkte f?r das Wertsch?pfungsmanagement kennen. F?hrungskr?fte ?berpr?fen und verbessern dar?ber hinaus die Strukturen und Prozesse in ihrem Unternehmen. Das vorliegende Werk „Wertsch?pfung“ unterst?tzt sie dabei.

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Автор: Arthur Cotterell

For centuries, the major poweres of the West were seduced by the allure of the countries of «the Far East». Spices, textiles, silk and tea were the staples of East- West trade. But competition between Western traders eventually caused military intervention in Asian affairs and the establishment of colonial empires. These actions have shapred the history of mankind and left a legacy that still reverberates throughout Asia. Western Power in Asia is a unique contribution to the understanding of present- day Asia. Essential reading for anyone interested in world history, Arthur Cotterell offers fascinating insights into five hundred extraordinary years of power and influence by the West, which disappeared spectacularly after the Second World War. The author's ability to tell both sides of the story, with the aid of contemporary illustrations as well as quotations, makes this book a tremendous resource for students of Asian history. And because the entire colonial experience is covered for the first time within a single volume, Western Power in Asia also provides the general reader with an unusual and invaluable perspective on East- West relations. As countries such as China and India become key players on the world stage, Western Power in Asia provides a timely reminder of the path that led to their present positions, while allowing a poignant opportunity to reflect on how they might in future treat their Western trading partners.

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Автор: Tom Searcy

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

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Автор: Jeff Grout

An enormous range of literature on leadership and management theory has been produced over the years, some of it highly academic and much of it contradictory. What Do Leaders Really Do? takes the basis of the best-known management theories to see how they fit with the practical reality of leadership. How do leaders spend their time? Are they really preoccupied with strategy, vision and inspiring people? Do they lead by accident, or design? The book challenges the assumption that leaders are born, not made and explores the theory that female leaders are fundamentally different from their male counterparts. What Do Leaders Really Do? Looks into the everyday working lives of well-known leaders in a variety of fields – business, sport and the armed forces – in order to identify the elements that encourage people to follow where they lead. Drawing on the experiences of a wide range of leaders with varying backgrounds and roles, as well as a range of respected academics and management writers, this book will closely analyze the background, experiences and behavior of a diverse set of leaders. A central part of the analysis will be a detailed examination of what these leaders do on a day-to-day basis. It is not a book about management theory but an accessible, no-nonsense guide to those theories and how they translate to real life. Many people lead effectively without knowing how they do it; this book will isolate and identify the core skills and behavior displayed by effective leaders. What Do Leaders Really Do? is intended to be a refreshing alternative to the hundreds of academically-oriented leadership books that are available. The tone will be straight-forward, accessible and sometimes humorous, rich with first-person evidence and anecdotes. It will dissect popular leadership theory into the easily understandable basics, with reference to the practicalities of real-life leadership situations. After all, what good is theory if it doesn't work in practice?

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Автор: Cathy Greenberg L

A fact-based and proven approach to help working mothers rediscover happiness as they balance their duties at home and work Science and sociology have made great strides in understanding what makes us happy and how we achieve it. For working mothers who face endless demands on their time and attention, What Happy Working Mothers Know provides scientifically proven and practical ways to find the right balance and replace stress with happiness. Written by a behavioral scientist and global leadership guru, and an international lawyer and career coach, this mom-friendly guide offers practical tactics that truly work. The demands of juggling work and home lead many women to try to do everything and be everything to everyone. In the effort to be Superwoman, many women lose sight of what makes them happy and they fail to realize how important their happiness is to being a good worker and a good mother. The key to being your best at everything you do is to take care of your happiness the way you take care of your health, through conscious choices every day. You’ll learn to overcome obstacles, apply lessons learned at work to your motherhood skills, and learn lessons from your children that you can apply at work. Includes interactive activities that illustrate important lessons in the book Shows you how to use positive psychology to shift from a scarcity mentality to an abundance mentality for workplace success Helps you tap into your own sense of joy every day for your own happiness and the happiness of those around you Science-based and packed with real case studies of real working moms Written by authors with impeccable qualifications and real-world experience Many moms raise great kids and achieve the professional success they desire and deserve, but if they aren’t happy, what’s the point? This book doesn’t show you how to have it all, but how to have all the things that really matter.

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Автор: Elizabeth R. DeSombre

Why is it so difficult to control, or fix, pollution? How can we justify harvesting the world’s natural resources at unsustainable rates, even though these activities cause known harm to both people and ecosystems? Scientific knowledge and technological advances alone cannot tackle these environmental challenges; they also involve difficult political choices and trade-offs both locally and globally. 

What is Environmental Politics? introduces students to the different ways society attempts to deal with the political decisions needed to prevent or recover from environmental damage. Across its six chapters leading environmental scholar Elizabeth DeSombre explains what makes environmental problems, such as climate change, overfishing or deforestation, particularly challenging to address via political processes, what types of political structures are more or less likely to prioritize protecting the environment, and how effective political intervention can improve environmental conditions and the lives of people who depend on them.

It will be a vital resource for students new to the field of environmental politics as well as readers interested in protecting the future of our planet.

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