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Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization
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Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization

Автор: Benji Rabhan

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls «holistic conversion rate optimization.» Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Цена: 1380.81 руб.
ISBN: 9781118759745

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Convertible Arbitrage. Insights and Techniques for Successful Hedging
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Convertible Arbitrage. Insights and Techniques for Successful Hedging

Автор: Nick Calamos P

Minimize risk and maximize profits with convertible arbitrage Convertible arbitrage involves purchasing a portfolio of convertible securities-generally convertible bonds-and hedging a portion of the equity risk by selling short the underlying common stock. This increasingly popular strategy, which is especially useful during times of market volatility, allows individuals to increase their returns while decreasing their risks. Convertible Arbitrage offers a thorough explanation of this unique investment strategy. Filled with in-depth insights from an expert in the field, this comprehensive guide explores a wide range of convertible topics. Readers will be introduced to a variety of models for convertible analysis, «the Greeks,» as well as the full range of hedges, including titled and leveraged hedges, as well as swaps, nontraditional hedges, and option hedging. They will also gain a firm understanding of alternative convertible structures, the use of foreign convertibles in hedging, risk management at the portfolio level, and trading and hedging risks. Convertible Arbitrage eliminates any confusion by clearly differentiating convertible arbitrage strategy from other hedging techniques such as long-short equity, merger and acquisition arbitrage, and fixed-income arbitrage. Nick Calamos (Naperville, IL) oversees research and portfolio management for Calamos Asset Management, Inc. Since 1983 his experience has centered on convertible securities investment. He received his undergraduate degree in economics from Southern Illinois University and an MS in finance from Northern Illinois University.

Цена: 7824.57 руб.
ISBN: 9780471480990

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CoolSearch
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CoolSearch

Автор: Michel Syrett

There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers. But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book. Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.

Цена: 3590.1 руб.
ISBN: 9781841126173

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Copula Methods in Finance
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Copula Methods in Finance

Автор: Umberto Cherubini

Copula Methods in Finance is the first book to address the mathematics of copula functions illustrated with finance applications. It explains copulas by means of applications to major topics in derivative pricing and credit risk analysis. Examples include pricing of the main exotic derivatives (barrier, basket, rainbow options) as well as risk management issues. Particular focus is given to the pricing of asset-backed securities and basket credit derivative products and the evaluation of counterparty risk in derivative transactions.

Цена: 18778.98 руб.
ISBN: 9780470863459

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Corbatas con coraz?n
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Corbatas con coraz?n

Автор: Carlos Mar?n Ruiz

Цена: 886.82 руб.
ISBN: 9788416994526

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Coronavirus: ?qu? necesita la gente?
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Coronavirus: ?qu? necesita la gente?

Автор: Las 4 Miradas de la gesti?n empresarial

La Humanidad entera est? atravesando momento dif?ciles. La pandemia del Coronavirus COVID-19 est? afectando la vida en los cinco continentes y con excepciones, las sociedades ven afectada su normal desenvolvimiento social y econ?mico por el ataque del virus. ?C?mo se ve esta nueva realidad desde la ?ptica de los colaboradores que integran las diferentes organizaciones? Ellos y ellas son los encargados de mantener los niveles de productividad de sus empresas, utilizando sistemas y recursos para hacer sus tareas completamente desconocidos hasta apenas tres o cuatro meses antes. La fuerza laboral ?est? formada para este cambio? Sus l?deres ?comprenden este cambio y proveen la formaci?n y el apoyo que su gente necesita en este nuevo contexto? Una vez m?s el rol del l?der que ejerce la supervisi?n directa sobre su equipo es de crucial importancia, pues adem?s de una actualizaci?n de la formaci?n t?cnica sus colaboradores necesitan comprensi?n y contenci?n frente a este mundo desconocido del «d?a despu?s». Justamente de eso se trata este breve trabajo: ?qu? necesita el empleado? ?qu? debe hacer el l?der como nexo entre la Direcci?n y su gente, para calmar la ansiedad y preocupaci?n que interfieren en el normal desarrollo de sus tareas?

Цена: 196.3 руб.
ISBN: 9789878644554

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Corpocracy. How CEOs and the Business Roundtable Hijacked the World s Greatest Wealth Machine -- And How to Get It Back
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Corpocracy. How CEOs and the Business Roundtable Hijacked the World's Greatest Wealth Machine -- And How to Get It Back

Автор: Robert Monks A.G

Shareholder control over large corporations is worryingly weak and the unrestrained hunt for profits is taking a toll on the environment and society. In Corpocracy, corporate lawyer, venture capitalist, and shareholder activist Robert Monks reveals how corporations abuse their power and what we the people must do to rein them in. In a clear and careful analysis, Monks outlines a plan for reconciling the competing interests of corporations and society through thoughtful shareholder activism.

Цена: 3308.41 руб.
ISBN: 9780470225806

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Corporate Diplomacy
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Corporate Diplomacy

Автор: Группа авторов

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

Цена: 7732.52 руб.
ISBN: 9780470858004

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Corporate Finance Workbook. A Practical Approach
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Corporate Finance Workbook. A Practical Approach

Автор: Martin Fridson S

The workbook to accompany Corporate Finance: A Practical Approach, Second Edition

Цена: 4142.42 руб.
ISBN: 9781118217269

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Corporate Finance. Theory and Practice
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Corporate Finance. Theory and Practice

Автор: Pascal Quiry

Merging theory and practice into a comprehensive, highly-anticipated text Corporate Finance continues its legacy as one of the most popular financial textbooks, with well-established content from a diverse and highly respected author team. Unique in its features, this valuable text blends theory and practice with a direct, succinct style and commonsense presentation. Readers will be introduced to concepts in a situational framework, followed by a detailed discussion of techniques and tools. This latest edition includes new information on venture finance and debt structuring, and has been updated throughout with the most recent statistical tables. The companion website provides statistics, graphs, charts, articles, computer models, and classroom tools, and the free monthly newsletter keeps readers up to date on the latest happenings in the field. The authors have generously made themselves available for questions, promising an answer in seventy-two hours. Emphasizing how key concepts relate to real-world situations is what makes Corporate Finance a valuable reference with real relevance to the professional and student alike. Readers will gain insight into the methods and tools that shape the industry, allowing them to: Analyze investments with regard to hurdle rates, cash flows, side costs, and more Delve into the financing process and learn the tools and techniques of valuation Understand cash dividends and buybacks, spinoffs, and divestitures Explore the link between valuation and corporate finance As the global economy begins to recover, access to the most current information and statistics will be required. To remain relevant in the evolving financial environment, practitioners will need a deep understanding of the mechanisms at work. Corporate Finance provides the expert guidance and detailed explanations for those requiring a strong foundational knowledge, as well as more advanced corporate finance professionals.

Цена: 8284.84 руб.
ISBN: 9781118849323

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Corporate Governance and Risk. A Systems Approach
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Corporate Governance and Risk. A Systems Approach

Автор: John Shaw C

Decision-making and corporate governance have always been important functions in a company, but never more so than in the current post-Enron/Andersen business environment. This book acts as a framework for corporate officers and senior-level executives who need to redesign their own decision-making, risk, and governance processes. The approaches have been successfully proven in a number of leading companies, whose case studies are included in the book. Offers up to date coverage of an increasingly important topic, citing a proven approach that draws from leading companies and provides a composite of what not to do based on companies like Anderson and Enron. Author very active in conference circles, addressing thousands in industry events.

Цена: 6622.35 руб.
ISBN: 9780471481225

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Corporate Governance
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Corporate Governance

Автор: Michael Wright

The decade since the publication of the Cadbury Report in1992 has seen growing interest in corporate governance. This growth has recently become an explosion with major corporate scandals such as WorldCom and Enron in the US, the international diffusion of corporate governance codes and wider interest in researching corporate governance in different institutional contexts and through different subject lenses. In view of these developments, this book will be a rigorous update and development of the editor’s earlier work, Corporate Governance: Economic, Management and Financial Issues. Each chapter, written by an expert in the subject offers a high level review of the topic, embracing material from financial accounting, strategy and economic perspectives.

Цена: 10494.13 руб.
ISBN: 9780470870310

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Corporate Governance
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Corporate Governance

Автор: Ulrich Steger

This book present the value school of corporate governance, outlining a multitude of areas where corporate governance could add real worth, and showing how this can be put into effect. No “one-size-fits-all” model emerges as a solution. Rather, the insights in this book take idiosyncrasies and dynamics over time into consideration. They consider the main issues and their real causes, ownership settings, country settings and new developments in corporate governance research and practice. International focus places emphasises on typical patterns, predicament and solutions instead of national laws. Points are illustrated with in-depth case studies and highlighted learning nuggets. Alerts the reader to typical dilemmas and traps in attaining the goal of value creation, whilst also pointing to promising avenues forward.

Цена: 8284.84 руб.
ISBN: 9780470773024

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Corporate Punishment. Smashing the Management Clich?s for Leaders in a New World
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Corporate Punishment. Smashing the Management Clich?s for Leaders in a New World

Автор: James Adonis

Think there's no 'I' in team'? There is. Believe that together everyone achieves more? They don't. Asked to give it 110 per cent? You can't. Think employees are your greatest asset? They ain't. Got an open-door policy? For goodness sake – shut it! Whether you're a perpetrator or a casualty of cringe-worthy corporate clich?s (or both), Corporate Punishment will challenge the way you think about the world of business and the mind-numbing management mottos that have underpinned it for decades. From teams and leadership to workplace culture and customer service, James Adonis smashes to pieces some of the most deeply entrenched business philosophies, offering in their place a progressive new thought process that's light on rhetoric and boring theory, but heavy on practicality and imagination. This book is a protest, a movement, a changing of the management guard – it is the breath of fresh air every modern business needs and a long overdue break from the hot air that most are forced to endure.

Цена: 2757.01 руб.
ISBN: 9781742469034

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Corporate Reputation. 12 Steps to Safeguarding and Recovering Reputation
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Corporate Reputation. 12 Steps to Safeguarding and Recovering Reputation

Автор: Leslie Gaines-Ross

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation «In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard.» —Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation «Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations.» —Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School «At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!» —Dr. Charles Fombrun, CEO, Reputation Institute «Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere.» —Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis

Цена: 4413.06 руб.
ISBN: 9780470245477

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Corporate Risk Management
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Corporate Risk Management

Автор: Tony Merna

Corporate Risk Management analyses, compares and contrasts tools and techniques used in risk management at corporate, strategic business and project level and develops a risk management mechanism for the sequencing of risk assessment through corporate, strategic and project stages of an investment in order to meet the requirements of the 1999 Turnbull report. By classifying and categorising risk within these levels, readers will learn how to drill down and roll-up to any level of the organisational structure, establish the risks that each project is most sensitive to, and implement the appropriate risk response strategy – to the benefit of all stakeholders.

Цена: 10494.13 руб.
ISBN: 9780470015889

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Corporate Risk Management
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Corporate Risk Management

Автор: Tony Merna

The book analyzes, compares, and contrasts tools and techniques used in risk management at corporate, strategic business and project level and develops a risk management mechanism for the sequencing of risk assessment through corporate, strategic and project stages of an investment in order to meet the requirements of the 1999 Turnbull report. By classifying and categorizing risk within these levels it is possible to drill down and roll-up to any level of the organizational structure and to establish the risks that each project is most sensitive to, so that appropriate risk response strategies may be implemented to benefit all stakeholders. «The new edition of this book provides a clear insight into the intricacies of corporate risk management and the addition of the case study exemplars aids understanding of the management of multiple projects in the real world.» —Professor Nigel Smith, Head of the School of Civil Engineering, University of Leeds

Цена: 10494.13 руб.
ISBN: 9780470759004

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Corporate Sustainability. Integrating Performance and Reporting
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Corporate Sustainability. Integrating Performance and Reporting

Автор: Zabihollah Rezaee

Invaluable guidance for complete integration of sustainability into reporting and performance management systems Global businesses are under close scrutiny from lawmakers, regulators, and their diverse stakeholders to focus on sustainability and accept responsibility for their multiple bottom line performance. Business Sustainability and Accountability examines business sustainability and accountability reporting and their integration into strategy, governance, risk assessment, performance management and the reporting process. This book also highlights how people, business and resources collaborate in a business sustainability and accountability model. Looks at business sustainability and accountability reporting and assurance and their incorporation into the reporting process Focuses on how the business sustainability and accountability model are impacted by the collaboration of people, business, and resources Presents laws, rules, regulations, standards and best practices relevant to business sustainability performance, reporting and assurance Organizations worldwide recognize the importance of all five EGSEE dimensions of sustainability performance and accountability reporting. However, how to actually assess sustainability risk, implement sustainability reporting, and obtain sustainability assurance remain a major challenge and best practices are evolving. Straightforward and comprehensive Business Sustainability and Accountability hits on all of the hottest topics around sustainability including multiple bottom line (EGSEE) performance and reporting, related financial and non-financial key performance indicators (KPIs), business social responsibility and environmental reporting.

Цена: 6904.04 руб.
ISBN: 9781118224717

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Corporate Talent Detection and Development
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Corporate Talent Detection and Development

Автор: Yves Richez

Talent is not a matter of status, nor a sub-component of personality, nor a commodity that can be quantified or measured. This book consists of two parts. The first offers a fertile resource (epistemological and theoretical) to consider the notion of talent, as well as notions of potential, intelligence and business skills. The second part, in turn, investigates ten major families of talents (or “Natural Operating Modes”). From Marie Curie to Walt Disney, Hans Zimmer, Gabrielle Chanel and Claude L?vi-Strauss, the illustrations and examples are intended to be precise and demonstrative. Skills relating to observation, evaluation and elucidation are developed in detail and complemented with concrete examples. Both managers and employees can use this book to acquire the solid bases required to potentiate and develop their talents within their respective company and beyond.

Цена: 20042.63 руб.
ISBN: 9781119564119

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Corporate Transparency
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Corporate Transparency

Автор: Группа авторов

Цена: 3451.58 руб.
ISBN: 9783899814583

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Corporate Valuation for Portfolio Investment. Analyzing Assets, Earnings, Cash Flow, Stock Price, Governance, and Special Situations
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Corporate Valuation for Portfolio Investment. Analyzing Assets, Earnings, Cash Flow, Stock Price, Governance, and Special Situations

Автор: Robert Monks A.G

A detailed guide to the discipline of corporate valuation Designed for the professional investor who is building an investment portfolio that includes equity, Corporate Valuation for Portfolio Investment takes you through a range of approaches, including those primarily based on assets, earnings, cash flow, and securities prices, as well as hybrid techniques. Along the way, it discusses the importance of qualitative measures such as governance, which go well beyond generally accepted accounting principles and international financial reporting standards, and addresses a variety of special situations in the life cycle of businesses, including initial public offerings and bankruptcies. Engaging and informative, Corporate Valuation for Portfolio Investment also contains formulas, checklists, and models that the authors, or other experts, have found useful in making equity investments. Presents more than a dozen hybrid approaches to valuation, explaining their relevance to different types of investors Charts stock market trends, both verbally and visually, enabling investors to think like traders when needed Offers valuation guidance based on less quantitative factors, namely management quality and factors relating to the company and the economy Corporate Valuation for Portfolio Investment puts this dynamic discipline in perspective and presents proven ways to determine the value of corporate equity securities for the purpose of portfolio investment.

Цена: 9205.37 руб.
ISBN: 9780470880746

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Corporate Valuation. Measuring the Value of Companies in Turbulent Times
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Corporate Valuation. Measuring the Value of Companies in Turbulent Times

Автор: Mario Massari

Risk consideration is central to more accurate post-crisis valuation Corporate Valuation presents the most up-to-date tools and techniques for more accurate valuation in a highly volatile, globalized, and risky business environment. This insightful guide takes a multidisciplinary approach, considering both accounting and financial principles, with a practical focus that uses case studies and numerical examples to illustrate major concepts. Readers are walked through a map of the valuation approaches proven most effective post-crisis, with explicit guidance toward implementation and enhancement using advanced tools, while exploring new models, techniques, and perspectives on the new meaning of value. Risk centrality and scenario analysis are major themes among the techniques covered, and the companion website provides relevant spreadsheets, models, and instructor materials. Business is now done in a faster, more diverse, more interconnected environment, making valuation an increasingly more complex endeavor. New types of risks and competition are shaping operations and finance, redefining the importance of managing uncertainty as the key to success. This book brings that perspective to bear in valuation, providing new insight, new models, and practical techniques for the modern finance industry. Gain a new understanding of the idea of «value,» from both accounting and financial perspectives Learn new valuation models and techniques, including scenario-based valuation, the Monte Carlo analysis, and other advanced tools Understand valuation multiples as adjusted for risk and cycle, and the decomposition of deal multiples Examine the approach to valuation for rights issues and hybrid securities, and more Traditional valuation models are inaccurate in that they hinge on the idea of ensured success and only minor adjustments to forecasts. These rules no longer apply, and accurate valuation demands a shift in the paradigm. Corporate Valuation describes that shift, and how it translates to more accurate methods.

Цена: 8745.11 руб.
ISBN: 9781119003359

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COSO Enterprise Risk Management. Establishing Effective Governance, Risk, and Compliance (GRC) Processes
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COSO Enterprise Risk Management. Establishing Effective Governance, Risk, and Compliance (GRC) Processes

Автор: Robert R. Moeller

A fully updated, step-by-step guide for implementing COSO's Enterprise Risk Management COSO Enterprise Risk Management, Second Edition clearly enables organizations of all types and sizes to understand and better manage their risk environments and make better decisions through use of the COSO ERM framework. The Second Edition discusses the latest trends and pronouncements that have affected COSO ERM and explores new topics, including the PCAOB's release of AS5; ISACA's recently revised CobiT; and the recently released IIA Standards. Offers you expert advice on how to carry out internal control responsibilities more efficiently Updates you on the ins and outs of the COSO Report and its emergence as the new platform for understanding all aspects of risk in today's organization Shows you how an effective risk management program, following COSO ERM, can help your organization to better comply with the Sarbanes-Oxley Act Knowledgeably explains how to implement an effective ERM program Preparing professionals develop and follow an effective risk culture, COSO Enterprise Risk Management, Second Edition is the fully revised, invaluable working resource that will show you how to identify risks, avoid pitfalls within your corporation, and keep it moving ahead of the competition.

Цена: 6904.04 руб.
ISBN: 9781118102527

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Cost Accounting For Dummies
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Cost Accounting For Dummies

Автор: Kenneth Boyd

The easy way to get a grip on cost accounting Critical in supporting strategic business decisions and improving profitability, cost accounting is arguably one of the most important functions in the accounting field. For business students, cost accounting is a required course for those seeking an accounting degree and is a popular elective among other business majors. Cost Accounting For Dummies tracks to a typical cost accounting course and provides in-depth explanations and reviews of the essential concepts you'll encounter in your studies: how to define costs as direct materials, direct labor, fixed overhead, variable overhead, or period costs; how to use allocation methodology to assign costs to products and services; how to evaluate the need for capital expenditures; how to design a budget model that forecast changes in costs based on expected activity levels; and much more. Tracks to a typical cost accounting course Includes practical, real-world examples Walks you though homework problems with detailed, easy-to-understand answers If you're currently enrolled in a cost accounting course, this hands-on, friendly guide gives you everything you need to master this critical aspect of accounting.

Цена: 2484.53 руб.
ISBN: 9781118453827

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Costos y presupuestos
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Costos y presupuestos

Автор: Fernando Calvo C?rdova

Vital para la marcha de toda empresa es tomar decisiones fundadas en informaci?n confiable, especialmente en una situaci?n financiera determinada del modo m?s preciso. Para ello es imprescindible la cuantificaci?n correcta de los recursos empleados.
El presente libro atiende a este prop?sito, ya que busca explicar en forma sencilla y clara los diferentes conceptos sobre costos y presupuestos: cu?les son, c?mo se clasifican, qu? m?todos de c?lculo existen, cu?ndo es conveniente aplicar uno u otro, etc. Si estos conceptos no son bien comprendidos ni adecuadamente empleados, podr?an ocurrir errores en la asignaci?n de costos y, en consecuencia, crear distorsiones en las empresas.
Considerando que el libro est? dirigido a estudiantes y profesionales interesados en el universo de la contabilidad empresarial, los autores —profesores universitarios— desarrollan los temas de una manera innovadora y pr?ctica, poniendo ?nfasis en la l?gica que est? detr?s de cada procedimiento. De este modo, los lectores comprender?n a cabalidad las razones por las cuales se ejecuta tal o cual acci?n. Se favorece as? el razonamiento antes que la memorizaci?n.
Con el fin de que el lector ingrese a la realidad de los negocios, en todos los cap?tulos se desarrollan casos y ejercicios, tanto de empresas de producci?n como de servicios, para destacar la forma como las t?cnicas y modelos empleados pueden utilizarse en distintos tipos de empresa. Tambi?n se plantean ejercicios que el alumno puede resolver para constatar lo aprendido; las respuestas correctas se presentan en un solucionario.

Исполнители: Вершиплёт

Цена: 1577.33 руб.
ISBN: 9786124437281

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Counselling Skills For Dummies
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Counselling Skills For Dummies

Автор: Gail Evans

Discover the practical skills for helping others. Whether you are considering becoming a counsellor, have to provide some form of counselling as part of your job, or are simply interested in communicating well, Counselling Skills For Dummies provides the perfect introduction to the practical basics of counselling. Starting with a thorough guide to the qualities, knowledge and skills needed to become a ‘listening helper’, the book goes on to provide a framework for a counselling session, helping you to successfully manage a potentially daunting process. Counselling Skills For Dummies, 2nd Edition: Illustrates how you can create a positive relationship between listener and speaker Teaches you how to structure a helping conversation Explains how asking the right questions are important to the progression of the relationship between speaker and listener Shows how you can better understand yourself, which is a crucial step in ensuring that you break down your own barriers to listening

Цена: 2116.32 руб.
ISBN: 9781118657478

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Counterparty Credit Risk. The new challenge for global financial markets
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Counterparty Credit Risk. The new challenge for global financial markets

Автор: Jon Gregory

The first decade of the 21st Century has been disastrous for financial institutions, derivatives and risk management. Counterparty credit risk has become the key element of financial risk management, highlighted by the bankruptcy of the investment bank Lehman Brothers and failure of other high profile institutions such as Bear Sterns, AIG, Fannie Mae and Freddie Mac. The sudden realisation of extensive counterparty risks has severely compromised the health of global financial markets. Counterparty risk is now a key problem for all financial institutions. This book explains the emergence of counterparty risk during the recent credit crisis. The quantification of firm-wide credit exposure for trading desks and businesses is discussed alongside risk mitigation methods such as netting and collateral management (margining). Banks and other financial institutions have been recently developing their capabilities for pricing counterparty risk and these elements are considered in detail via a characterisation of credit value adjustment (CVA). The implications of an institution valuing their own default via debt value adjustment (DVA) are also considered at length. Hedging aspects, together with the associated instruments such as credit defaults swaps (CDSs) and contingent CDS (CCDS) are described in full. A key feature of the credit crisis has been the realisation of wrong-way risks illustrated by the failure of monoline insurance companies. Wrong-way counterparty risks are addressed in detail in relation to interest rate, foreign exchange, commodity and, in particular, credit derivative products. Portfolio counterparty risk is covered, together with the regulatory aspects as defined by the Basel II capital requirements. The management of counterparty risk within an institution is also discussed in detail. Finally, the design and benefits of central clearing, a recent development to attempt to control the rapid growth of counterparty risk, is considered. This book is unique in being practically focused but also covering the more technical aspects. It is an invaluable complete reference guide for any market practitioner with any responsibility or interest within the area of counterparty credit risk.

Цена: 10935.99 руб.
ISBN: 9780470972724

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Courage to Execute. What Elite U.S. Military Units Can Teach Business About Leadership and Team Performance
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Courage to Execute. What Elite U.S. Military Units Can Teach Business About Leadership and Team Performance

Автор: James Murphy D

How to build a culture of high performance within your organization The U.S. military in general, and its many elite organizations in particular, possesses a culture of high performance. Courage to Execute outlines the six basic principles that operate at the foundation of high performance, which include leadership, organization, communication, knowledge, experience, and discipline, known together as LOCKED. When all are practiced effectively, teamwork emerges. But the most elusive quality that exists at the heart of all elite military teams, the element that organizations and businesses deeply desire to perform more efficiently and effectively, is trust. Trust is easily spent, but hard won. Author James Murphy, an employer of approximately fifty senior military officers that have served in elite units such as the U.S. Navy Blue Angels, U.S. Navy SEALS, and U.S. Army Rangers, shares a multitude of personal leadership stories that illustrates the principles of LOCKED. Shares compelling anecdotes from leaders in elite units of the U.S. Military Written by James D. Murphy, founder and CEO of Afterburner, Inc., which has trained over 1.5 million executives, sales professionals, and business people from every industry in Afterburner’s Flawless Execution Model, and its unique, high-energy programs Courage to Execute will help you develop effective leadership skills and build high-performance teams that out-compete your rivals every time.

Цена: 2301.35 руб.
ISBN: 9781118841327

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Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don t Understand
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Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand

Автор: Kelly McDonald

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes Includes onsumer insights that will help business leaders deliver a better business experience with every customer You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever.

Цена: 2296.73 руб.
ISBN: 9781118461648

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Crash Profits. Make Money When Stocks Sink AND Soar
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Crash Profits. Make Money When Stocks Sink AND Soar

Автор: Martin D. Weiss

Smart investing strategies from bestselling author and America's consumer advocate for financial safety Filled with against-the-grain attitude and seasoned market wisdom, Crash Profits explains not only how to survive, but how to make money before, during, and after a crash. Using real examples fresh from the financial pages, Weiss delineates the full range of risks facing the average American. He shows readers how to see through the lies that Wall Street tells and how to find safer alternatives to stock investing, as well as what to sell, how to sell, and when to sell (and when not to sell). Here's the unvarnished truth about investing today, coupled with the strategies every American can use to turn windfall profits while others are losing their shirts. Martin D. Weiss, PhD (Palm Beach, FL), is Chairman of Weiss Research in Palm Beach, Florida. His previous book, The Ultimate Safe Money Guide (0-471-15202-1), was a Wall Street Journal, BusinessWeek, and New York Times business bestseller

Цена: 2296.73 руб.
ISBN: 9780471448815

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Crash-Kommunikation
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Crash-Kommunikation

Автор: Peter Brandl

Wie kommt es trotz h?chster Sicherheitsvorkehrungen immer wieder zu katastrophalen Flugzeugungl?cken? Ebenso gut kann man fragen: Wie ist es m?glich, dass ein Autokonzern Schadsoftware einbaut, um Grenzwerte einzuhalten, und tats?chlich glaubt, damit durchzukommen. Crash-Kommunikation zieht verbl?ffende Parallelen zwischen Luftfahrt und Unternehmen und zeigt, dass der Faktor «menschliches Versagen» einer fatalen Logik folgt.
Die ?berarbeitete und erweiterte Neuauflage bietet einen originellen und hoch aktuellen Zugriff auf grundlegende Fragen der F?hrung und der Kommunikation. Dabei werden neueste technologische Entwicklungen ber?cksichtigt, die neben Komfort- und Effizienzgewinn auch Gefahrenpotenziale mit sich bringen. Eine spannende und unterhaltsame Lekt?re, die Managern und F?hrungskr?ften zeigt, wann im «Unternehmenscockpit» die Warnl?mpchen angehen sollten.

Серия: Dein Erfolg

Цена: 1675.97 руб.
ISBN: 9783956236976

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Crazy Good Interviewing. How Acting A Little Crazy Can Get You The Job
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Crazy Good Interviewing. How Acting A Little Crazy Can Get You The Job

Автор: Barbara Parus

How acting a little crazy and thinking outside of the box can get you the job you want Ever hear of a job candidate stretching out on the interviewer's floor to fill out an application? Or an applicant who sees nothing wrong with texting during the interview? Securing a job interview is a golden opportunity. The crazy-bad behavior described above will not net a job offer. Crazy Good Interviewing shows readers that crazy-good behavior, however, can make an applicant stand out favorably in a sea of mediocrity. Take the candidate who created a keynote presentation on his iPad to show what he could bring to the job or the one who created a DVD highlighting her abilities. Crazy Good Interviewing is a book geared toward those who are looking for work in this tough economy. Addresses how slightly eccentric behaviors can tip the scales in the applicant's favor Delves into how to access your three key strengths, how to use body language effectively, how to prepare a five-sentence history that builds a bridge to the interviewer, and more Turn just plain crazy into crazy-good, and land the job at your next interview.

Цена: 1836.47 руб.
ISBN: 9781118334058

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Creating a Balanced Scorecard for a Financial Services Organization
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Creating a Balanced Scorecard for a Financial Services Organization

Автор: Creelman James

How to tap the power of the balanced scorecard, for financial services organizations Designed to help financial services organizations build and implement the strategic management framework known as the balanced scorecard, Creating a Balanced Scorecard for a Financial Services Organization is the book you need to ensure accountability, transparency, and risk management in your enterprise. The financial crisis revealed the many shortcomings of the industry, but with this book in hand you can make the most of the mistakes of the past to build a better, stronger business that balances both short- and long-term goals. Rich in the latest theoretical thinking and incorporating case studies that show the balanced scorecard system in action, the book covers both financial and non-financial performance perspectives in one comprehensive volume. Written by two leading practitioners with years of real-life experience, the book is the definitive step-by-step guide to implementing the balanced scorecard throughout your organization, aligning your whole business with your strategic goals. Includes everything you need to improve performance transparency, accountability, governance procedures, risk management, and more for financial services organizations of any kind Packed with expert advice and case studies that show the ideas presented in action Written by leading experts who have successfully implemented the balanced scorecard system in their own companies Accessible and in-depth, Creating a Balanced Scorecard for a Financial Services Organization is the book you need to improve your business.

Цена: 12040.64 руб.
ISBN: 9780470830321

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Creating a Mentoring Culture
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Creating a Mentoring Culture

Автор: Группа авторов

In order to succeed in today’s competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to continue to learn and grow. From the author of the best-selling The Mentor’s Guide comes the next-step mentoring resource to ensure personnel at all levels of an organization will teach and learn from each other. Written for anyone who wants to embed mentoring within their organization, Creating a Mentoring Culture is filled with step-by-step guidance, practical advice, engaging stories, and includes a wealth of reproducible forms and tools.

Цена: 5302.3 руб.
ISBN: 9780787980443

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Creating a Million-Dollar-a-Year Sales Income. Sales Success through Client Referrals
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Creating a Million-Dollar-a-Year Sales Income. Sales Success through Client Referrals

Автор: Paul McCord M

In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-read reference guide features compelling real-world examples of common mistakes and solutions that will transform lost opportunities into real prospects. Create the referral base that guarantees success!

Цена: 2209.29 руб.
ISBN: 9780470069950

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Creating a Reusable Learning Objects Strategy
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Creating a Reusable Learning Objects Strategy

Автор: Chuck Barritt

Step-by-step, Creating a Reusable Learning Objects Strategy shows how to create and implement a reusable learning objects (RLO) strategy that is flexible enough to accommodate your individual needs or use across a global organization. Creating a Reusable Learning Objects Strategy outlines the benefits and challenges of RLO and shows how to compare your current development process with one based on reusable learning objects. The book also helps evaluate the level of changes you will need to account for during the transition to RLO.

Цена: 8284.84 руб.
ISBN: 9780787977085

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Creating a Web Site. Design and Build Your First Site!
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Creating a Web Site. Design and Build Your First Site!

Автор: Greg Rickaby

Speak to the world with your very own custom website! Creating a Web Site is the kids' guide to learning basic website design! From planning to perfecting, this book walks you through the entire process of building your own website, with easy-to-read instructions and plenty of pictures every step of the way. Good planning saves you a ton of work, so you'll begin by getting your ideas out of your head and onto paper. Next, you'll find a template that already has the basic features you want, so you can start working on the fun stuff right away. You'll learn all the HTML and CSS you need to make your site look and act the way you want it to, and you'll learn how to add video, images, widgets, and more to make the design your very own! Before you know it, you'll have your own custom-built website showcasing your talents and interests for the world. If you want your own website, why settle for a basic template that makes your page look like everyone else's? You don't need to build it from scratch—with a few simple lines of code, you can transform a basic template into the site of your dreams. This book shows you how to have fun from page one as you: Figure out just what kind of site you want to build Create a mood board to bring your ideas into reality Choose your favorite template and customize it with CSS and HTML Add widgets, pictures, video, and more to make your site your very own Easy instruction with a dose of humor have made the For Dummies books a leading resource for adults around the globe. The Dummies Junior series brings that learning to kids, with projects designed specifically for your interests, skills, and abilities. Creating a Web Site helps you build your digital home base, with fun instruction every step of the way.

Цена: 916.87 руб.
ISBN: 9781119376538

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Creating an Environment for Successful Projects
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Creating an Environment for Successful Projects

Автор: Judd Kuehn

Since it was first published in 1997, Creating an Environment for Successful Projects has become a landmark work that shows how to develop project management as an organizational practice. This second edition offers solid, results-oriented advice on how upper management can create an environment that supports the success of special projects and the development of new products. The book also includes a wealth of examples from the authors' workshop participants and readers of the first edition who have successfully implemented these concepts within their organizations. New in the second edition: Ideas and practices about portfolio management to achieve greater overall success from a portfolio of projects Advice for helping project teams come together to become more effective Information for developing the chief project officer Suggestions for implementing project management information systems More descriptions about organizations and people who have used these principles to develop vastly improved environments

Цена: 7180.2 руб.
ISBN: 9781118739303

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Creating Mindful Leaders
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Creating Mindful Leaders

Автор: Группа авторов

Unleash your inner mindful leader Mindfulness, emotional intelligence and resilience are the “must have skills” for modern leaders—yet many professionals are too stressed to know where to start. Creating Mindful Leaders provides deep insights and easy practices based in neuroscience, brain training and positive psychology to help professionals thrive in the “age of disruption.” Written by a global COO turned successful tech entrepreneur, the book provides a roadmap to greater health, happiness and performance. It speaks to every professional wanting to reduce stress, achieve greater success and enjoy life more. Offers immediately actionable techniques for professionals at all skill levels Provides relatable, real-world advice Helps build resilience while changing your relationship to stress Shares a roadmap for sustainable performance in the face of ongoing change Creating Mindful Leaders provides an informed, humorous and expert peak into the sources of stress caused by the modern pace of living and offers practical, actionable tools and techniques as the antidote to manage stress, increase resilience, and improve your wellbeing, performance, relationships, sleep and physical health.

Цена: 2761.61 руб.
ISBN: 9781119484776

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Creating Success from the Inside Out. Develop the Focus and Strategy to Uncover the Life You Want
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Creating Success from the Inside Out. Develop the Focus and Strategy to Uncover the Life You Want

Автор: Ephren Taylor W

Creating Success from the Inside Out shares the inspiring and motivational story of Ephren Taylor, one of the world’s youngest-ever CEOs of a publicly traded company. A millionaire by the young age of sixteen, Taylor tells you what it takes to succeed in life by following your own path and refusing to be defeated. When you ignore the voices of negativity and follow our own true passions, there are no obstacles you can't overcome.

Цена: 2756.09 руб.
ISBN: 9780470241004

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Creating Value Through People. Discussions with Talent Leaders
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Creating Value Through People. Discussions with Talent Leaders

Автор: LLC

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on how to empower people to deliver their best performance by employing their guiding principles. Offering relevant strategies and tactics, each interview is preceded by an introduction that provides a biographical recap and a brief discussion of each innovator. Mercer is the global leader for trusted HR and related financial advice, products and services. They work with clients at enhancing the financial and retirement security, health, productivity and employment relationships of the global workforce. M. Michele Burns is Chairman and Chief Executive Officer of Mercer Prior to being named Chairman and CEO of Mercer, Ms. Burns held the position of Chief Financial Officer for MMC.

Цена: 3217.28 руб.
ISBN: 9780470370469

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Creating Your Own Destiny. How to Get Exactly What You Want Out of Life and Work
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Creating Your Own Destiny. How to Get Exactly What You Want Out of Life and Work

Автор: Patrick Snow

Put your own fate exactly where it belongs-in your hands It is one of the great questions of life. Its a simple question, really, but it seems impossible for many to answer: Do we control our own destinies? 90 percent of people think and act as if their destiny is foreordained, while only about 10 percent believe in the capacity to change and act on it. Creating Your Own Destiny explains and demonstrates to the majority how to dream, plan, and execute a better future-despite the challenges of the economy and life circumstances. Based on time-honored principles, theories, and case studies Provides a Success Road Map for all those people who are seeking to achieve success but who aren't satisfied with their careers. Written in an easy and accessible tone by Patrick Snow, who has been dubbed «the Dean of Destiny» With the powerful and practical tools featured in this essential guide, you'll find yourself newly empowered and energized to achieve extraordinary results.

Цена: 2296.73 руб.
ISBN: 9780470595701

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Creative Execution. What Great Leaders Do to Unleash Bold Thinking and Innovation
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Creative Execution. What Great Leaders Do to Unleash Bold Thinking and Innovation

Автор: Eric Beaudan

The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success. With years of experience assessing and developing executive talent, author Eric Beaudan examines the essence of such a dynamic mix, summed up as «Creative Execution,» showing how organizations and individuals can attain, or reach for, unheralded levels of success. Profiling extraordinary leaders and the uncommon leadership tactics that are their hallmark, the book also includes proprietary research and firsthand experiences with clients across the globe, illustrating the principles of Creative Execution in action. Details the five elements of Creative Execution, including fostering candid dialogue across the organization, spelling out clear roles and responsibilities, and taking bold action Includes proprietary research, assessments, and case studies With tactics, strategies, and calls to action to help any organization shape and apply the dynamics of Creative Execution, this powerful one-volume manifesto will help any leader get in the trenches, learn firsthand the impact of their decisions, and restore ingenuity, cooperation, and a sense of collective commitment to the workplace.

Цена: 2945.72 руб.
ISBN: 9781118356500

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Creative Genius. An Innovation Guide for Business Leaders, Border Crossers and Game Changers
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Creative Genius. An Innovation Guide for Business Leaders, Border Crossers and Game Changers

Автор: Peter Fisk

Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. «Future back» thinking starts with stretching possibilities then makes them a reality «now forward». The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically… intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is «the best and last» in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

Цена: 3087.48 руб.
ISBN: 9781906465186

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Creative Industries in Syria
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Creative Industries in Syria

Автор: Группа авторов

Syria is undergoing a stage of transformation, including political and social changes. This unique book focuses on the transformations in creative industries and presents a collection of research papers describing and analyzing this pivotal period, in which their role evolved from producing tangible cultural products to becoming an active player in the maintenance of knowledge and a source of support and revenue.

Цена: 1971.91 руб.
ISBN: 9783838274010

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Creativity at Work. Developing the Right Practices to Make Innovation Happen
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Creativity at Work. Developing the Right Practices to Make Innovation Happen

Автор: Jeff DeGraff

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: Understand the creative preferences of organizations, departments, work groups, and individuals Identify and compare the different creativity profiles that describe specific purposes, practices, and people Produce the desired results by developing the right practices Blend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself

Цена: 3308.41 руб.
ISBN: 9780787966539

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Creativity in Virtual Teams
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Creativity in Virtual Teams

Автор: Группа авторов

Creativity in Virtual Teams offers a well-researched and practical resource that outlines a new model for attaining high levels of creativity in virtual working arrangements to anyone who designs, manages, or participates in virtual teams. Written by Jill E. Nemiro—an expert in building organizations and virtual teams—Creativity in Virtual Teams provides a valuable tool that takes you beyond mere theory. Within these pages, the author leads you through a series of diagnostic tools, questions for reflection, checklists, and exercises that will help you assess and develop the five key components—design, climate, resources, norms and protocols, and continual assessment and learning—that will foster creativity in your virtual teams. In addition, Creativity in Virtual Teams is filled with illustrative lessons learned from nine highly successful and innovative virtual teams.

Цена: 7732.52 руб.
ISBN: 9780787973360

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Credit Derivatives
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Credit Derivatives

Автор: Группа авторов

The credit derivatives market has developed rapidly over the last ten years and is now well established in the banking community and is increasingly making its presence felt in all areas of finance. This book covers the subject from credit bonds, asset swaps and related ‘real world’ issues such as liquidity, poor data, and credit spreads, to the latest innovations in portfolio products, hedging and risk management techniques. The book concentrates on practical issues and develops an understanding of the products through applications and detailed analysis of the risks and alternative means of trading. Credit Derivatives: Risk Management, Trading and Investing provides: A description of the key products, applications, and an analysis of typical trades including basis trading, hedging, and credit structuring Analysis of the industry standard ‘default and recovery’ and Copula models including many examples, and a description of the models’ shortcomings Tools and techniques for the management of a portfolio or book of credit risks including appropriate and inappropriate methods of correlation risk management A thorough analysis of counterparty risk An intuitive understanding of credit correlation in reality and in the Copula model The CD in the back of this book includes an Evaluation Version of Mathcad® 12 Single User Edition, which is reproduced by permission. This software is a fully-functional trial of Mathcad which will expire 30 days from installation. For technical support or more information see http://www.mathcad.com.

Цена: 14912.72 руб.
ISBN: 9780470024171

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Credit Derivatives and Structured Credit Trading
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Credit Derivatives and Structured Credit Trading

Автор: Группа авторов

Credit derivatives as a financial tool has been growing exponentially from almost nothing more than seven years ago to approximately US$5 trillion deals completed by end of 2005. This indicates the growing importance of credit derivatives in the financial sector and how widely it is being used these days by banks globally. It is also being increasingly used as a device of synthetic securitisation. This significant market trend underscores the need for a book of such a nature. Kothari, an undisputed expert in credit derivatives, explains the subject matter using easy-to-understand terms, presents it in a logical structure, demystifies the technical jargons and blends them into a cohesive whole. This revised book will also include the following: – New credit derivative definitions – New features of the synthetic CDO market – Case studies of leading transactions of synethetic securitisations – Basle II rules – The Consultative Paper 3 has significantly revised the rules, particularly on synthetic CDOs – Additional inputs on legal issues – New clarifications on accounting for credit derivatives/credit linked notes

Цена: 16680.15 руб.
ISBN: 9781118178805

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Credit Derivatives and Structured Credit
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Credit Derivatives and Structured Credit

Автор: Richard Bruyere

Over the past decade, credit derivatives have emerged as the key financial innovation in global capital markets. At end 2004, the market size hit $6.4 billion (in notional amounts) from virtually nothing in 1995. This rise has been spurred by the imperative for banks to better manage their risks, not least credit risks, and the appetite shown by institutional investors and hedge funds for innovative, high yielding structured investment products. As a result, growth in collateralized debt obligations and other second-generation products, such as credit indices, is currently phenomenal. It is enabled by the standardization and increased liquidity in credit default swaps – the building block of the credit derivatives market. Written by market practitioners and specialists, this book covers the fundamentals of the credit derivatives and structured credit market, including in-depth product descriptions, analysis of real transactions, market overview, pricing models, banks business models. It is recommended reading for students in business schools and financial courses, academics, and professionals working in investment and asset management, banking, corporate treasury and the capital markets. Highlights include: Written by market practitioners and specialists with first-hand experience in the credit derivatives and structured credit market A clearly-written, pedagogical book with numerous illustrations Detailed review of real-case transactions A comprehensive historical perspective on market developments including up-to-date analysis of the latest trends

Цена: 12151.1 руб.
ISBN: 9780470026236

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Credit Derivatives. Application, Pricing, and Risk Management
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Credit Derivatives. Application, Pricing, and Risk Management

Автор: Gunter Meissner

The market for credit derivatives–financial instruments designed to transfer credit risk from one party to another–has grown exponentially in recent years, with volume expected to reach more than $4.8 trillion by 2004. With demand increasing from the private sector for finance professionals trained in the opportunities–and dangers–inherent in this fast-changing market, finance courses are already springing up to meet this need. Credit Derivatives: Explains the field of credit derivatives to business students with a background in finance Cites real-world examples throughout, reinforced by end-of-chapter questions and internet links to pricing models Provides a concise overview of the field that is ideal for instructors seeking to supplement traditional derivatives course material, as well as those looking to offer a stand-alone course on credit derivatives.

Цена: 3087.48 руб.
ISBN: 9781405137461

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