зарубежная деловая литература (страница 45)

Автор: Tom Watson

Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the «net native» population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

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Автор: Todd Lammle

Tight, focused CCNA review covering all three exams The CCNA Routing and Switching Complete Review Guide offers clear, concise review for Exams 100-105, 200-105, and 200-125. Written by best-selling certification author and Cisco guru Todd Lammle, this guide is your ideal resource for quick review and reinforcement of key topic areas. This second edition has been updated to align with the latest versions of the exams, and works alongside the Sybex CCNA Routing and Switching Complete Study Guide, 2nd Edition. Coverage includes LAN switching technologies, IP routing, IP services, IPv4 and IPv6 addressing, network device security, WAN technologies, and troubleshooting—providing 100% coverage of all objectives for the CCNA ICND1, ICND2, and Composite exams. The Sybex online learning environment gives you access to additional study tools, including practice exams and flashcards to give you additional review before exam day. Prepare thoroughly for the ICND1, ICND2, and the CCNA Composite exams Master all objective domains, mapped directly to the exams Clarify complex topics with guidance from the leading Cisco expert Access practice exams, electronic flashcards, and more Each chapter focuses on a specific exam domain, so you can read from beginning to end or just skip what you know and get right to the information you need. This Review Guide is designed to work hand-in-hand with any learning tool, or use it as a stand-alone review to gauge your level of understanding. The CCNA Routing and Switching Complete Review Guide, 2nd Edition gives you the confidence you need to succeed on exam day.

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Автор: Lambert Timothy James

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Автор: Hamish Pringle

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business – the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at ?27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation

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Автор: Heide Schatten

Cell and Molecular Biology and Imaging of Stem Cells features original and review articles written by experts who have made significant contributions to stem cell biology and imaging. Chapters cover a broad spectrum of aspects of the field, including Stem cells from the Amniotic Fluid and Placenta, Biomaterials as Artificial Niches for Pluripotent Stem Cell Engineering, Low-Intensity Ultrasound in Stem Cells and Tissue Engineering, Mammalian Neo-Oogenesis from Ovarian Stem Cells, Oct4-EGFP Transgenic Pigs as a New Tool for Visualization of Pluripotent and Reprogrammed Cells, Regulation of Adult Intestinal Stem Cells, Stem Cell Therapy for Veterinary Orthopedic Lesions, Sex Steroid Combinations in Regenerative Medicine for Brain and Heart Diseases, Hair Follicle Stem Cells, The Potential of Using Induced Pluripotent Stem Cells in Skin Diseases, Mitochondrial Differentiation in Early Embryo Cells and Pluripotent Stem Cells, and The Role of Centrosomes in Cancer Stem Cell Functions. Cell and Molecular Biology and Imaging of Stem Cells addresses a wide variety of cell and molecular topics in unprecedented detail, and is a must-read for graduate students and academic and industry professionals in the expanding field of stem cell biology. Reviews new imaging tools and markers for cell and molecular imaging in stem cell biology. Covers novel aspects of stem cell imaging in reproductive biology and stem cell niches Includes chapters on the developing area of centrosome biology as it applies to embryonic and adult stem differentiation

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Автор: Alberto Vazquez-Figueroa

Серия: Novelas

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Автор: Joe Vitale

Исполнители: Alejo Felipe

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Автор: Sergi P?rez Cobos

Con la aparici?n del esperado Real Decreto 235/2013, por el que se aprueba el proceso b?sico para la certificaci?n de la eficiencia energ?tica de los edificios, en el que se aprueba que cuando se construyan, vendan o alquilen edificios o unidades de ?stos, deber?n disponer de certificado de eficiencia energ?tica. El principal escollo para la certificaci?n energ?tica de un edificio existente es la determinaci?n del comportamiento de su envolvente t?rmica, ya que en la mayor?a de casos no se dispone de documentaci?n que acredite la composici?n de esta envolvente (si tiene c?mara de aire, aislamiento t?rmico, etc?) Este manual tiene como objetivo, aportar herramientas para ayudar a deducir el comportamiento t?rmico de la piel del edificio a trav?s de la identificaci?n de los sistemas constructivos que la componen, y de esta manera facilitar el desarrollo, no s?lo de la certificaci?n energ?tica en edificios existentes, sino tambi?n otras tareas como las auditor?as energ?ticas de edificios. Sergi P?rez Cobos es arquitecto y arquitecto t?cnico por la UPC. Amplia experiencia en ejecuci?n de obra. Recientemente ha fundado GreenStorm donde realiza trabajos de consultor?a en eficiencia energ?tica y implementaci?n de energ?as renovables en edificios nuevos y existentes, y coordina contenidos para cursos y postgrados de eficiencia energ?tica.

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Автор: CFA Institute

Clear, concise instruction for all CFA Program Level I concepts and competencies for the 2019 exam The same official curricula that CFA Program candidates receive with program registration is now publicly available for purchase. CFA Program Curriculum 2019 Level I, Volumes 1-6 provides the complete Level I curriculum for the 2019 exam, delivering the Candidate Body of Knowledge (CBOK) with expert instruction on all 10 topic areas of the CFA Program. Fundamental concepts are explained in-depth with a heavily visual style, while cases and examples demonstrate how concepts apply in real-world scenarios. Coverage includes ethical and professional standards, quantitative analysis, economics, financial reporting and analysis, corporate finance, equities, fixed income, derivatives, alternative investments, and portfolio management, all organized into individual sessions with clearly defined Learning Outcome Statements. Charts, graphs, figures, diagrams, and financial statements illustrate concepts to facilitate retention, and practice questions provide the opportunity to gauge your understanding while reinforcing important concepts. Learning Outcome Statement checklists guide readers to important concepts to derive from the readings Embedded case studies and examples throughout demonstrate practical application of concepts Figures, diagrams, and additional commentary make difficult concepts accessible Practice problems support learning and retention CFA Institute promotes the highest standards of ethics, education, and professional excellence among investment professionals. The CFA Program curriculum guides you through the breadth of knowledge required to uphold these standards.

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Автор: CFA Institute

Clear, concise instruction for all CFA Level I concepts and competencies for the 2018 exam The same official curricula that CFA Program candidates receive with program registration is now publicly available for purchase. CFA Program Curriculum 2018 Level I, Volumes 1-6 provides the complete Level I Curriculum for the 2018 exam, delivering the Candidate Body of Knowledge (CBOK) with expert instruction on all 10 topic areas of the CFA Program. Fundamental concepts are explained in-depth with a heavily visual style, while cases and examples demonstrate how concepts apply in real-world scenarios. Coverage includes ethical and professional standards, quantitative analysis, economics, financial reporting and analysis, corporate finance, equities, fixed income, derivatives, alternative investments, and portfolio management, all organized into individual sessions with clearly defined Learning Outcome Statements. Charts, graphs, figures, diagrams, and financial statements illustrate concepts to facilitate retention, and practice questions provide the opportunity to gauge your understanding while reinforcing important concepts. Learning Outcome Statement checklists guide readers to important concepts to derive from the readings Embedded case studies and examples throughout demonstrate practical application of concepts Figures, diagrams, and additional commentary make difficult concepts accessible Practice problems support learning and retention CFA Institute promotes the highest standards of ethics, education, and professional excellence among investment professionals. The CFA Program Curriculum guides you through the breadth of knowledge required to uphold these standards.The three levels of the program build on each other. Level I provides foundational knowledge and teaches the use of investment tools; Level II focuses on application of concepts and analysis, particularly in the valuation of assets; and Level III builds toward synthesis across topics with an emphasis on portfolio management.

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Автор: Michael Donnellan

Many CFOs have led their companies to invest in ERP and shared services in order to create leaner, more global organization structures. Today, they seek more radical transformation through business process outsourcing (BPO). CFO Insights is a practical, comprehensive guide to this exciting, fast-growing field. It features expert advice from the CFOs of major companies worldwide, including BP, Procter & Gamble, Dell, and Exel. Step by step, it takes you through the stages of a successful outsourcing solution – from evaluating providers and contracting, through transition planning and risk management. “We have seen cost reductions every year for each of the 13 years of our outsourcing experience – now, finally, we are seeing the outsourcing market mature. The advancement of multi-client centers will create new value. As new low cost centers spring up around the world I want to have easy access to the opportunities.” —Ala n Eilles, CFO Downstream, BP “Outsourcing is not about sitting still. On the one hand, as CFO, you have to be in control, and have the right control mechanisms in place. On the other, this is an evolving relationship where both parties feel empowered and energized to make a real difference in the business.” —John Coghlan, Group Finance Director of Exel “My view of the CFO’s role is relatively simple: How do you add value? The CFO has to be in the forefront in understanding, at a strategic level, the relative economics of different parts of the business model – and vitally play a decisive role in deciding what should be insourced and what should be outsourced.” —Clayton Daley, CFO, Procter & Gamble

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Автор: John Zinkin

John Zinkin's new book on Challenges in Implementing Corporate Governance is a welcome addition for board members and senior management on how to improve corporate governance in the post-crisis period. John correctly identifies that most boards on underperforming companies have three elements of failure: a lack of proper understanding of the business and its strategy; a total lack of appreciation of both the strategic and systemic risks created by new product markets; and a total failure by boards to ensure that the incentive structures for top management reflect long-term needs rather than short-term profits, thereby putting the company's future at risk. John has written a useful and practical handbook that is a must read for all board members on how to improve corporate governance. —Datuk Seri Panglima Andrew Sheng, Chief Adviser, China Banking Regulatory Commission and the Boards of the Qatar Financial Centre Regulatory Authority , Sime Darby Berhad and Khazanah Nasional «This timely book will interest those wanting to improve corporate governance and risk management. It should also appeal to anyone curious about what caused banks to fail in a number of markets in recent times, and the values which led to this failure. In considering principles which are essential to good governance, ACCA recognizes that corporate governance evolves and improves over time. We accept that organizations in different sectors and across the world operate in diverse environments in terms of culture, regulation, legislation and enforcement. What is appropriate, in terms of governance, for one type of organization will not be appropriate to all organizations. John Zinkin’s book seeks to address this challenge, analyzing the essential cultural and behavioral issues which sit at the heart of the challenges.» —Paul Moxey, Head of Risk Management and Corporate Governance, Association of Chartered Certified Accountants «A scholarly combination of practical guidelines and strategic vision.» —Lady Sylvia Jay CBE, Vice-Chairman, L'Oreal UK; Independent Director, Alcatel-Lucent, Compagnie de Saint Gobain, Lazard Limited and Carrefour «This is a highly topical and timely publication. Globally, the crisis that has gripped the financial services sector following the failure of well known global banks in recent years has focused attention on corporate governance. To restore confidence in the financial services sector is a long-term goal and effective corporate governance, together with the closely associated topic of risk management, has gripped not only governments and banks, but the public too. In this book, John Zinkin clearly asserts that financial institutions need to exert their responsibilities beyond their shareholders and far more into the wider group of stakeholders, including employees and wider society. In considering issues globally, John provides a book that is not only thought-provoking but pragmatic and useful at a time when stakeholders in our banks need to see real change in transparent, practical ways from those charged with governing our banks.» —Ruth Martin, Managing Director, The Chartered Institute of Securities and Investment

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Автор: Kim Klein

A how-to guide for creating and funding social justice program grants This groundbreaking book shows how to increase funding for social justice philanthropy. Social justice philanthropy provides direct services to alleviate suffering and works to transform the systems and institutions that cause that suffering. Written in an engaging, easy-to-read style, Change Philanthropy offers an insider's view what works and what doesn't work when developing grantmaking strategies in support of social change. It gives clear guidance showcases foundations of all types and sizes including Liberty Hill Foundation, Charles Stewart Mott Foundation, Needmor Fund, Jacobs Family Foundation, Discount Foundation, Global Fund for Women, Schott Foundation, Ford Foundation, and the Open Society Institute. The book also includes a wealth of illustrative examples and contains practical suggestions and tips that can be applied immediately to support any social justice agenda. Offers a guide for increasing funds for social justice programs and suggestions for foundations on which programs to fund Gives step-by-step advice for developing a successful grantmaking strategy Includes a wealth of examples from leading foundations Sponsored by The Center for Community Change

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Автор: Andy Core

Increase your employees'—and your own—productivity at work If you look out over today's workforce, you'll find millions of hard-working people who are overly tired, overly stressed, and less than enchanted with work. For organizations around the globe, this represents an incredible opportunity to improve productivity, talent retention, innovation, and overall profitability. The great paradox here is that when you take hard-working, responsible adults with a desire to succeed and a sense of responsibility and drop them into our demanding work culture, they tend to default to a way of life that sabotages their ability and best efforts to reach their goals. That's where author Andy Core comes in. Change Your Day, Not Your Life offers a proven strategy to help you become energized at work. This book is designed as a resource for work-life balance, a tool to help you increase productivity during the final two hours of work by up to 47 percent, content to fuel employee communication, and a curriculum that departments can use in weekly or monthly meetings to keep everyone working at their best. Author Andy Core is a credentialed, award-winning thought leader on increasing employee engagement, productivity, and wellness motivation; his talent lies in helping hard-working, conscientious adults thrive at work and in their personal lives Turn wasted hours into tasks accomplished by following the methods found in Change Your Day, Not Your Life.

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Автор: Michael Masterson

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

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Автор: John Kluge

The easy way to make a difference Despite tough economic times, rates of donations are on the rise. If you want to make a difference but don't know where to start, you need Charity & Philanthropy For Dummies. This is your one-stop, no-nonsense guide to charitable activities. Inside you'll find lots of strategies for philanthropic work such as volunteering your time, raising funds, donating your own cash or expertise, impact investing, and social entrepreneurship. You'll also find lots of case studies from charities big and small to show you what works and what doesn't. Help with selecting where to donate or invest Ideas for how you can make a difference without having pots of money Advice on socially responsible and impact investing Techniques for reaching out to others to help your cause – from a local to a global level You don't need deep pockets to make a difference—you need Charity & Philanthropy For Dummies.

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Автор: Thomas Bulkowski N

Take chart patterns beyond buy triggers to increase profits and make better trades Chart Patterns: After the Buy goes beyond simple chart pattern identification to show what comes next. Author and stock trader Thomas Bulkowski is one of the industry's most respected authorities in technical analysis; for this book, he examined over 43,000 chart patterns to discover what happens after you buy the stock. His findings are detailed here, to help you select better buy signals, avoid disaster, and make more money. Bulkowski analyzed thousands of trades to identify common paths a stock takes after the breakout from a chart pattern. By combining those paths, he discovered the typical routes a stock takes, which he calls configurations. Match your chart to one of those configurations and you will know, before you buy, how your trade will likely perform. Now you can avoid potentially disastrous trades to focus on the big winners. Each chapter illustrates the behavior of a specific pattern. Identification guidelines help even beginners recognize common patterns, and expert analysis sheds light on the period of the stock's behavior that actually affects your investment. You'll discover ideal buy and sell setups, how to set price targets, and more, with almost 370 charts and illustrations to guide you each step of the way. Coverage includes the most common and popular patterns, but also the lesser-known ones like bad earnings surprises, price mirrors, price mountains, and straight-line runs. Whether you're new to chart patterns or an experienced professional, this book provides the insight you need to select better trades. Identify chart patterns Select better buy signals Predict future behavior Learn the best stop locations Knowing the pattern is one thing, but knowing how often a stop will trigger and how often you can expect a stock to reach its target price is another matter entirely—and it impacts your trade performance immensely. Chart Patterns: After the Buy is the essential reference guide to using chart patterns effectively throughout the entire life of the trade.

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Автор: Amy Chozick

Hillary Clinton dominated Amy Chozick’s life for more than a decade. Here, she tells the inside story of Clinton’s pursuit of the US presidency in a campaign book like no other.‘A breathtaking, page-turning masterpiece’ Mary KarrA NEW YORK TIMES BESTSELLERAmy Chozick’s assignments, covering Clinton’s imploding 2008 campaign and then her front-row seat to the 2016 election on ‘The Hillary Beat,’ set off a years-long journey in which the formative years of Chozick’s life became, both personally and professionally, intrinsically intertwined with Clinton’s presidential ambitions. As Clinton tried, and twice failed, to shatter ‘that highest, hardest glass ceiling,’ Chozick was trying, with various fits and starts, to scale the highest echelons of American journalism.In this rollicking, hilarious narrative, Chozick takes us through the high- and low-lights of the most noxious and dramatic presidential election in history. Chozick’s candour and clear-eyed perspective – from her seat on the Hillary bus and reporting from inside the campaign’s headquarters to her run-ins with Donald J. Trump – provide fresh intrigue and insights into the story we think we all know.But Chasing Hillary is also the unusually personal and moving memoir of how Chozick came to understand Clinton not as a political animal, but as a complete, complex person, full of contradictions and forged in the crucible of many earlier battles. In the process, Chozick develops an intimate understanding of what drives Clinton, how she accomplished what no woman had before, and why she ultimately failed.The results also make Chozick question everything she’d worked so hard for in the first place. Political journalism had failed. The elite world Chozick had tried for years to fit in with had been rebuffed. The less qualified, bombastic man had triumphed (as they always seem to do), and Clinton had retreated to the woods, finally showing the real person Chozick had spent years hoping to see. Illuminating, poignant, laugh-out-loud funny, Chasing Hillary is a campaign book unlike any other that reads like a fast-moving political novel.

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Автор: Tina Wells

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

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Автор: Fabry Pierre

This book reviews the state of art in the field of chemical sensors for analyses of ionic or molecular species dissolved in liquid media, mainly in aqueous solutions. The transduction of such devices is based on chemical, biological and physical phenomena. The fundamental phenomena involved in these sensors are described in the different chapters by specialists having a good expertise in the field. Numerous recent bibliographic references are given. Most of the devices could be miniaturised using modern technologies allowing a fabrication on a large scale, for a mass production at low cost. Moreover, such devices could open the field of applications in a near future (environmental, biomedical, food industries, domotic and automotive applications etc.).

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Автор: John Gilman J

A comprehensive treatment of the chemistry and physics of mechanical hardness Chemistry and Physics of Mechanical Hardness presents a general introduction to hardness measurement and the connections between hardness and fundamental materials properties. Beginning with an introduction on the importance of hardness in the development of technology, the book systematically covers: Indentation Chemical bonding Plastic deformation Covalent semiconductors Simple metals and alloys Transition metals Intermetallic compounds Ionic crystals Metal-metalloids Oxides Molecular crystals Polymers Glasses Hot hardness Chemical hardness Super-hard materials Chemistry and Physics of Mechanical Hardness is essential reading for materials scientists, mechanical engineers, metallurgists, ceramists, chemists, and physicists who are interested in learning how hardness is related to other properties and to the building blocks of everyday matter.

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Автор: Julie Gauthier

Everything you need to care for and keep happy, healthy chickens With directives on diagnosing and treating sick or ailing chickens, as well as general information on how to keep chickens in peak condition, Chicken Health For Dummies is your go-to guide on how to best care for and keep chickens. Inside, you'll get everything you need to know about chicken health and wellness: an encyclopedia full of common and not-so-common diseases, injuries, symptoms, and cures that chicken owners may encounter. Chicken Health For Dummies provides chicken owners with one handy, all-encompassing resource. Helps you identify potential hazards and signs of ill health in your chicken Shows you how to properly examine chickens to identify and isolate potential health issues before they spread to the rest of the flock An encyclopedia full of common and uncommon diseases, injuries, symptoms, and cures for chickens Chicken Health For Dummies joins Raising Chickens For Dummies and Building Chickens Coops For Dummies to round out the For Dummies reference library as a must-have resource for both rural and urban chicken owners.

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Автор: Jose Luis huertas Diaz

La Rep?blica en cifras es un libro de referencia in?dito en Chile, que recopila todas las estad?­sticas relevantes del pa?­s en sus 200 a?os de vida independiente. Se trata de un compendio de cifras oficiales que miden variados indicadores, desde el comportamiento de los agregados macroecon?micos a las tendencias demogr?ficas y de pol?­ticas sociales, ofreciendo una rica caracterizaci?n de la historia econ?mica y social de Chile. Su objetivo es aportar a la investigaci?n sobre el crecimiento econ?mico chileno.

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Автор: Peter Kruse

Das Buch bietet alles Wissenswerte ?ber die oftmals unterlassene Vorbereitung von Mitarbeitern und Unternehmern sowie erfolgreiche zielgerichtete Kontaktaufnahme in China. Aufbau und Pflege der notwendigen Beziehungen zu Chinesen durch Kultur-kenntnisse werden erl?utert. Grundlagen f?r erfolgreiches Verhandeln und Verkaufen, wie Vertragsgestaltung, Zeitrahmen und versteckte Botschaften, runden die Kapitel ab. China, so gro? wie Europa, geographisch und wirtschaftlich sehr unterschiedlich, hat viele Provinzen und unz?hlige Kulturen. Es ist daher verst?ndlich, da? vor Stereotypisierungen gewarnt werden mu?.

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Автор: Liu Shengjun

CHINA CEO: A Case Guide for Business Leaders in China Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast paced business environment and surprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses. The authors' philosophy is that readers can learn most effectively through the experience of others captured in real cases! The book includes a broad range of companies, such as Emerson, Eli Lily, General Motors, Peugeot, Carrefour, Daimler-Chrysler, Picanol. It also includes more personal experiences concerning the many challenges of expatriate-living in China , some of whom have started their own businesses. The book provides concise but insightful analysis to help readers to get the most from the case studies. As a result, this book will help you get better prepared to face the varied challenges you will find in China. These cases complement the material presented in a previous work, China CEO: Voices of Experience from 20 International Business Leaders, also published by John Wiley & Sons.

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Автор: Laurie Underwood

CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.

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Автор: Bill Dodson

Will China Surpass the United States as an innovation nation? China is tirelessly working to overcome its technological deficiencies by driving R&D initiatives in government and business and adapting Western Internet platforms for domestic use. It is extending its technological reach through a major drive to rival India as a services outsourcing leader and projecting its high-tech brands into the companies and homes of other countries. But whether China succeeds will depend on how it handles such issues as demography, energy dependency, and resource limitations. The environmental challenges posed by China's vast manufacturing sector are well documented, but what isn't widely realized is that China is actually outstripping the West in all manner of green initiatives, renewable energy investments, research and development funding, and other areas essential to improving the health of the planet. However, omnipresent government intervention, environmental degradation, natural resource exhaustion, and other issues threaten to derail China’s rise to superpower status. As the country meets global challenges on a scale that few nations can match, China Fast Forward takes a look at what lies ahead and why China’s success is important to us all. In this book, Bill Dodson explores China's reincarnation from a closed, agrarian nation into a modern, high-tech superpower bent on literally cleaning up its act. Presents an on-the-ground survey and analysis of China's renewable and clean energy sector that identifies the kinds of projects and technologies Chinese enterprises and local governments are hungry for Includes a discussion on how successful Chinese companies are developing their brands to go head-to-head with the world’s best-known companies Discusses how central government conflicts of interest are actually foiling corporate and official drives to innovation across a range of sectors Taking a look inside China's march toward becoming a sustainable superpower through innovation, China Fast Forward presents a balance sheet of the country's technological and social progress on its path to becoming a world leader.

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Автор: John Kuhns D

A thoroughly modern global business story In the spirit of James Clavell, China Fortunes is a vast and sweeping story that addresses one of the hottest topics of the day, Chinese business. From a chaotic start in China to an embezzling Chinese company president on the run in Manilla, this book follows the monetary ups and downs of Jack Davis, an American financier drawn to the great Asian nation by the wealth of opportunities that accompanied the opening of the country to outsiders. Traces the beginnings of China's entry into the industrial age, as it hesitantly embraced capitalism while enthusiastically chased foreign dollars Takes readers through the bond trading floors of Wall Street to the opaque world of investment boutiques, market crashes and business failures, IPOs, failing marriages, and multi-national hydro electric deals Written by a leading China businessman with deep connections in China and beyond Drawing on the experiences of one of the first western investment bankers to do business in China, this exciting tale brings you up close to the rising fortunes and risky business of the Middle Kingdom.

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Автор: Bill Dodson

An in-depth look at the forces and trends changing China and its place in the world China has dominated the news for nearly a decade and will continue to grab headlines as it moves inexorably toward becoming the world's largest economy. It already has the largest middle class in the world; the most Internet users; the largest army; and is the world's largest polluter. Yet all this growth causes problems as China adapts to the laws of other lands in which it has investments; learns how to meet international guidelines and safety standards for its products; stretches its resources to the limit; and struggles to maintain stability and control over an increasingly restive population. China Inside Out explores the social and economic forces unleashed by China's relentless drive to modernization. Bill Dodson presents the stories of average Chinese workers, along with interviews with experts interlaced with his own experiences. The end result is an insider's view of the forces reshaping China as it takes an increasingly prominent role in the new world order. Looks at the trends reshaping China and reveals how China's place in the world is evolving Written by an industry analyst, advisor, and business manager in China, who is also a columnist for the China Economic Review Explains important changes for investors and business leaders interested in China For business leaders, investors, and China watchers, China Inside Out offers a truly in-depth examination of China's changing role in the world.

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Автор: Ivan Tselichtchev

China Versus the West is an innovative book. The author, a leading specialist on the international and Asian economy and business, presents the most comprehensive picture of the changing power balance between the emerging superpower China and the «old» developed economies of the West: mainly the US, Europe and Japan. The reader can clearly see in what areas and to what extent China has become the world leader, in what areas it is catching up and in what areas the West retains its superiority and has a chance to strengthen it further. At the same time, I. Tselichtchev unveils a breath-taking story of the global economy and business in the brave new world which is non-"West-led" and where major growth dynamics are coming from large emerging economies. A radically changing economic environment requires new government policies and business strategies. The book contains many valuable suggestions and ideas. Using his own analytical framework, the author presents a set of options and alternatives for Western businesses in the wake of China's production and export offensive. The book provides a uniquely sharp and thought-provoking analysis of the factors behind the global crisis of 2008-2009, largely different from what we see in other publications, and examines its implications for the global power balance. I. Tselichtchev vividly shows that it was not global, but Western crisis of a structural character which drastically changed the China-West power balance in the former's favor. He provides strong arguments showing that today's China is structurally and macro-economically stronger than most countries of the West. This leads him to rethinking the very essence of the Chinese model of capitalism and to its new definition. He expresses unconventional, sometimes controversial, but well-founded views about China's problems and weaknesses and the prospects for its political evolution. The book ends with invaluable insights into China's unique role in the world economic history, the essence of the non-"West-led" multipolar world and the positions of its major players. Arguing that from now on no single country will be ever able to «rule the world», it shows new opportunities dynamic China is opening for the West. Thoroughly analyzing and discussing a wide range of the key, often complicated issues which are now in the focus of the world's attention, the book remains very reader-friendly. It is written in the form of an unconstrained dialogue with the reader, containing a lot of the author's on-the-spot impressions, interesting facts, remarks and quotations. China Versus the West is a must reading for everyone who wants to know more about the global developments, China and the West, and also, perhaps, to get valuable inputs and hints to find his or her own place in today's new world. It is highly recommended for policy-makers, business people, academics, analysts and journalists. It is a valuable source for professors and students of the universities and business schools.

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Автор: Savio Chan

Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

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Автор: Wu Xiaoqiu

Extraordinary opportunities for China's major financial services providers Over the past three decades, China has attained and solidified its position as the world's second-largest economy. There is now an enormous demand for Chinese financial services, especially those related to securities. Chinese Securities Companies is essential reading for anyone involved in Chinese capital markets, because this is a situation that has never been seen before. Management, profit structure, sponsor systems, reform potential—all have unique elements in China, and all are analyzed in depth in this book. Chinese securities expert Wu Xiaoqiu has developed an influential model for understanding China's capital markets in their historical perspective and creating success in this high-demand industry. Read Chinese Securities Companies to understand the four things firms must do in order to exceed the accomplishments of giants like CITIC Securities: Create international vision Develop innovative talent Establish solid capital power Engage in rigorous risk management Using this formula, developed with the aid of research from Moody's, along with a robust historical perspective, Wu Xiaoqiu has written an essential text for anyone involved in global financial services.

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Автор: Ying Tan

It is widely-believed that China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. But innovation? Forget about it. Well, not quite. Drawing on a wealth of on-the-ground stories and thorough research, Chinnovation: How Chinese Innovators Are Changing the World shows how Chinese companies of every stripe have dispelled this myth and overcome the barriers to successful, profitable innovation. How did Neil Shen, co-founder of CTRIP Capital China, see the opportunity for a Chinese travel site? How did Ray Zhang, CEO of Ehi, scale up one of the most innovative hybrid car-rental companies in China? How did Zhang Tao, CEO of Dianping, start a ZAGAT-inspired user-review site for restaurants and establish a continuous process of innovation? Yinglan Tan has spent more than five years learning the secrets of Chinese innovators, a fast-growing subculture playing key roles in China's transformative transition from «Made in China» to «Innovated in China.» Learn: What is the path that an innovative Chinese private-owned enterprise take? How blue-chip innovators remix business models successfully in China? What are the capabilities that these innovative companies acquire? How they harness the necessary resources and navigate around legal restrictions? How do they attract, train and retain talent? How do these companies experiment with innovative approaches and also manage the risk of innovation? What are the lessons learnt and how would these entrepreneurial innovators advise others who are embarking on the same journey? China's rapid economic growth has made it a crucial market but multinational corporations are now competing with China's own homegrown businesses. Chinnovation: How Chinese Innovators Are Changing The World uncovers the common threads amongst Chinese entrepreneurs as they reach into a wider world.

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Автор: Richard Harper

We make decisions every day. Yet we are sometimes perplexed by these decisions and the decisions of others. To complicate things further, we live in an age where there are more things to choose from than ever before – the Internet is transforming our choices and making us more accountable for them: what we choose is recorded, modelled and used to predict our future behaviour. So are we in a position to make better choices today than we were a decade ago? Certainly there are some who believe so. Psychologists claim we are subject to hidden mental processes that lead us to one thing rather than another; economists offer predictions about what people will buy; and some philosophers claim that our choices echo our evolutionary past. Are these claims merited? Do they reflect the beginnings of a new science of choice? This book offers a critical overview of these and other claims, showing where they are justified and where they are exaggerated. It will be an essential reference for anyone interested in whether science can help us to understand both the ways people make choices in their everyday lives and how these may be changing.

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Автор: Mark LaFay

Get the most out of your Google Chromebook Are you the proud new owner of a Google Chromebook and a little—or a lot—intimidated by the technology? You've come to the right place! Chromebook For Dummies walks you through setting up the device, transitioning from traditional computers and working in the cloud, customizing Chromebook to suit your needs, navigating the apps and their uses, and applying advanced settings and features. Fear not: with the step-by-step guidance and helpful information inside, there's no reason to break a sweat. Chromebooks are affordable, fast, and sleek—and with Google driving the initiative, they're impossible to ignore. So it's no wonder they're gaining popularity and enticing people from all walks of life to make the switch from a traditional PC or laptop. If you're one of those people and want to make the most of your experience, this book is a practical user's guide to all things Chromebook. Covers all Chromebooks on the market Provides coverage of all Chromebook features in an easy-to-follow manner Serves as the go-to reference for successfully using a Chromebook Includes step-by-step coverage of everything you'll encounter with your Chromebook If you're a new or inexperienced user who wants to maximize the performance of your Google Chromebook, you'll turn to this friendly guide time and again.

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Автор: Douglas Kellner M

Cinema Wars explores the intersection of film, politics, and US culture and society through a bold critical analysis of the films, TV shows, and documentaries produced in the early 2000s Offers a thought-provoking depiction of Hollywood film as a contested terrain between conservative and liberal forces Films and documentaries discussed include: Black Hawk Down, The Dark Knight, Star Wars, Syriana, WALL-E, Fahrenheit 9/11 and other Michael Moore documentaries, amongst others Explores how some films in this era supported the Bush-Cheney regime, while others criticized the administration, openly or otherwise Investigates Hollywood’s treatment of a range of hot topics, from terrorism and environmental crisis to the Iraq war and the culture wars of the 2000s Shows how Hollywood film in the 2000s brought to life a vibrant array of social protest and helped create cultural conditions to elect Barack Obama

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Автор: Группа авторов

CIO Survival Guide is a leadership manual for the emerging role of the Chief Information Officer. This book supports and guides CIOs in acquiring or enhancing their technical skills and leadership competencies to be a full and respected member of the Executive Team. It includes exposition and practice of the skills and competencies required to be a successful CIO.

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Автор: Delphine Gallaud

In contrast to the linear «take-make-dispose» model of resource consumption, a new industrial model is proposed in the form of a circular economy. This model aims to optimize the use of resources and to reduce or eliminate waste, and is based on re-use, repair, ecodesign, industrial ecology, sustainable supply and responsible consumption. Industrial ecology and short supply chains can contribute – particularly on a territorial scale – to the emergence of a real sustainable development. This book develops these concepts and presents experiments that are taking place in France and other countries, in addition to an integrated model which details the mechanisms through which industrial ecology and short supply chains can generate economic, social and environmental profits. The possible issues and obstacles facing these new practices are also analyzed, in order to develop the outline of an adapted management and governance which will enable them to be fully realized.

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Автор: Troy McMillan

Start a career in networking Cisco Networking Essentials, 2nd Edition provides the latest for those beginning a career in networking. This book provides the fundamentals of networking and leads you through the concepts, processes, and skills you need to master fundamental networking concepts. Thinking of taking the CCENT Cisco Certified Entry Networking Technician ICND1 Exam 100-101? This book has you covered! With coverage of important topics and objectives, each chapter outlines main points and provides clear, engaging discussion that will give you a sound understanding of core topics and concepts. End-of-chapter review questions and suggested labs help reinforce what you've learned, and show you where you may need to backtrack and brush up before exam day. Cisco is the worldwide leader in networking products and services, which are used by a majority of the world's companies. This book gives you the skills and understanding you need to administer these networks, for a skillset that will serve you anywhere around the globe. Understand fundamental networking concepts Learn your way around Cisco products and services Gain the skills you need to administer Cisco routers and switches Prepare thoroughly for the CCENT exam If you're interested in becoming in-demand, network administration is the way to go; if you want to develop the skillset every company wants to hire, Cisco Networking Essentials, 2nd Edition gets you started working with the most widespread name in the business.

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Автор: Peter Gregory H

The fast and easy way to secure your CISSP certification Are you a security professional seeking the valuable CISSP certification? Good for you! CISSP For Dummies is the ideal starting point on your journey, providing you with a friendly and accessible framework for studying for this highly sought-after certification. Fully updated to reflect the latest iterations of all eight domains covered by the test, it offers helpful study tips, guidance on making a 60-day study plan, 'instant answers' to help you recall key information, practice tests, and much more. Packed with key information needed to pass the exam—and hints on how to remember it all on test day—this new edition of CISSP For Dummies takes the intimidation out of preparing for getting your certification. Every chapter includes a 'Quick Assessment' test at the beginning and a 'Test Prep' section at the end to help you gauge your progress, while access to randomly generated test questions online gives you the freedom to practice and test your knowledge whenever it's convenient for you. Review the eight domains of security found in the CISSP Common Body of Knowledge Explore security websites and supplementary books Get a feel for the real thing with 250 practice exam questions Learn about exam requirements and find out how to register If you're a CISSP hopeful or an existing certification-holder looking to renew your certification, CISSP For Dummies is the down-to-earth roadmap to get you there.

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Автор: CIBA Foundation Symposium

The Novartis Foundation Series is a popular collection of the proceedings from Novartis Foundation Symposia, in which groups of leading scientists from a range of topics across biology, chemistry and medicine assembled to present papers and discuss results. The Novartis Foundation, originally known as the Ciba Foundation, is well known to scientists and clinicians around the world.

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Автор: Martin Dodge

Classics in Cartography provides an intellectually-driven reinterpretation of a selection of ten touchstone articles in the development of mapping scholarship over the last four decades. The ‘classics’ are drawn exclusively from the international peer-review journal Cartographica and are reprinted in full here. They are accompanied by newly commissioned reflective essays by the original article authors, and other eminent scholars, to provide fresh interpretation of the meaning of the ideas presented and their wider, lasting impact on cartographic research. The book provides an equal balance of influential articles from the past and current commentaries which highlight their impact and current context. Read in combination the original ‘classic’ articles and these new reflective essays demonstrate how cartography works as a powerful representational form and explores how various different aspects of mapping practice have been conceptualized by an influential set of academic researchers. Collates ‘classic’ articles from four decades of the journal Cartographica Brings key articles up-to-date with contemporary interpretative essays by the leading scholars in mapping research Themes covered are the epistemological of mapping practice, the ontological underpinnings of cartographic representation, and the contested societal implications of maps Evaluates the progression of the field of cartographic research and demonstrates how new theoretical ideas originate, develop and circulate Provides a signpost for students and new researchers on the key articles in cartography to read and reflect upon

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Автор: AAVV

Este volumen recoge un conjunto de trabajos, en su mayor parte in?ditos empresariales o publicados en fuentes de muy dif?cil acceso, que estudian el tratamiento jur?dico de las redes, y constituyen piezas clave del derecho de redes empresariales. Los trabajos aqu? recopilados fueron presentados en varios simposios y convenios internacionales celebrados en la Universidad de Valencia en los ?ltimos a?os. Se trata de un conjunto de elaboraciones variadas y sobre todo originales relativas al tratamiento jur?dico de las redes empresariales. Estas aportaciones, que completan las anteriormente publicadas, ser?n de especial utilidad los investigadores en este campo, as? como tambi?n pueden ser relevantes para el jurista pr?ctico implicado en sectores como la distribuci?n, la subcontrataci?n y el suministro a grandes superficies.

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Автор: CFP Board

A Client-Centered approach to Financial Planning Practice built by Research for Practitioners The second in the CFP Board Center for Financial Planning Series, Client Psychology explores the biases, behaviors, and perceptions that impact client decision-making and overall financial well-being. This book, written for practitioners, researchers, and educators, outlines the theory behind many of these areas while also explicitly stating how these related areas directly impact financial planning practice. Additionally, some chapters build an argument based solely upon theory while others will have exclusively practical applications. Defines an entirely new area of focus within financial planning practice and research: Client Psychology Serves as the essential reference for financial planners on client psychology Builds upon and expands the body of knowledge for financial planning Provides insight regarding the factors that impact client financial decision-making from a multidisciplinary approach If you’re a CFP® professional, researcher, financial advisor, or student pursuing a career in financial planning or financial services, this book deserves a prominent spot on your professional bookshelf.

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Автор: An?bal P?rez Contreras

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Автор: Fetzer Amy V

Want to make your workplace more sustainable, get ahead in your career and improve your reputation? Want to help your company or organisation save money, boost profits and improve its brand? Whatever your level or industry, from sales and management to government and teaching, Climb The Green Ladder offers practical knowledge to help you make a difference. Whether you’d like to transform your entire company or just get your colleagues recycling, Climb The Green Ladder will provide you with the tools and motivation to move your company (and career) towards a more successful, more sustainable future. The twin challenges of the economic meltdown and climate change means we must act quickly to evolve our businesses to weather the storm. You can ensure your company or organisation saves money, reduces environmental damage and improves its performance while you advance your personal reputation and further your career. Step by step, Climb The Green Ladder identifies the key themes that underpin successful sustainability strategies, including real-life case studies from people who’ve done it, to create a comprehensive tool-kit for action. Authors Amy Fetzer and Shari Aaron undertook extensive research to find out what works and what doesn’t. They surveyed hundreds of employees and employers, and interviewed over 80 sustainability specialists who have successfully changed their workplaces from within to reveal the secrets of their success.

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Автор: Aardema Frederick

This book is the first to bring together new research to offer a hands-on clinical guide to treating people with all types of obsessive compulsive disorder (OCD) using an inference-based therapy (IBT). Provides clinical examples from the full range of OCD subtypes Coverage integrates theory and application Decribes case management in detail – from initial assessment to terminating therapy and follow-up Shows how IBT can also be generalized and applied to other serious psychiatric disorders

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Автор: Jan Vos

El Co-creaCtion Space es una metodolog?a de trabajo innovadora para crear espacios que sirvan para parar, reflexionar y volver a la acci?n con fuerza, buscar respuestas a los retos importantes que se nos presentan, volver a conectar, co-crear y compartir, que el autor ha aplicado con rotundo ?xito en muchas empresas nacionales e internacionales. Consiste en un proceso estructurado de reflexi?n entre iguales con el objetivo de encontrar soluciones pr?cticas a sus retos. Gracias al COCS las personas crecen en el ?mbito profesional, as? como en el plano personal, desarrollando a su vez competencias tradicionalmente asociadas al liderazgo femenino.

Серия: Liderazgo con valores

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Автор: Susan Battley

Coached to Lead is the first consumer’s guide to executive coaching. Drawing on her twenty years of experience and direct research with an elite international clientele, renowned CEO coach Susan Battley offers step-by-step advice for achieving the same extraordinary results that top leaders get from executive coaching. Filled with insider tips, engaging real-life cases, and handy checklists and sample documents, Coached to Lead will help anyone who considers working with a professional coach to make smart decisions that maximize valuable resources. Battley reveals all the insider secrets about coaching—how to determine your coaching readiness, how to choose the right coach, and how to use a winning five-step coaching model. She covers all the issues commonly raised as well as not-so-obvious situations and troubleshooting.

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Автор: Matt Somers

This book comes at a time when we are asking searching questions: How exactly do we earn the loyalty, trust and commitment of our people? How do we balance the needs of our organisations to do more with less with the need to create environments in which people can grow, develop and achieve their aspirations? The answers lie within each of those through whom so much can be achieved. This book is the key to unlocking them. –Gareth Ford, Training & Development Manager, Atkins «Perfect Timing! Amongst the vast selection of coaching literature, this book is powerful in 3 ways. * It has the potential to engage even the most ardent cynic to „have a go“ * It releases a well-timed boost to existing passionate believers of coaching * It is invaluable to anyone with responsibility for managing, training and development, with well thought-out strategic and realistic approaches to creating and implementing a coaching culture in any business.» –Fiona Green, Training Manager, ScS Upholstery plc «How much of your team's full potential do you see at work? 90%? 30%? 60%? Many of us simply don't know. In a world of relentless change is it any wonder that so much can interfere with how well we perform at work. In a practical approach Matt Somers explores how coaching can be used to release that potential. Matt recognises that the reaction in the work place to coaching can range from mild apathy to downright hostility. It is this firm grip on reality that considerably increases the reader's chances of becoming a successful coach. In today's business environment ignore the principles and ideas embodied in this book at your peril!» –Simon Hepinstall, Chief Executive, Storey Carpets Limited «This is an extremely practical book underpinned by a powerful coaching model that is carefully defined and applied throughout. Matt's candid and insightful approach provides accessible information for those new to coaching and those wanting to refine their coaching approach. There are number of coaching texts emerging onto the scene and it is refreshing to see a book so grounded in managerial and organizational reality.» –Jane Turner, Programme Director – Coaching, Newcastle Business School,Northumbria University

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Автор: Kim George

Internationally acclaimed business coach and consultant Kim George provides an easy-to-master process for coaches to bring out innate greatness and achieve peak performance. George introduces a new kind of intelligence quotient, Abundance Intelligence. AQ is the key to living into greatness, moving from a mentality of scarcity to one of abundance. Using her proven four-step process, you will learn to move your clients past their illusions to embrace the abundance aptitudes of self-worth, empathy, self-expression, surrender, actualization, significance, and inquiry. Personal examples, client case studies, and profiles of highly successful individuals demonstrate how the process works and how it helps individuals live into greatness.

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